djcenter.sk LOGO MANUAL
push the beat
make the beat
pitch the beat
llllllll
the beat
play the beat
support the beat
live the beat
sell the beat
charge the beat
kiss the beat
djcenter.sk IDENTITY MANUAL
CONTENT
djcenter.sk IDENTITY MANUAL / ELEMENTS
1./ PRIMARY ELEMENTS
( CRUCIAL TO THE BRAND, MUST APPEAR IN RIGHT WAY )
1./ I)
COLORS
.................................................................................. Page 2
1./ II)
LOGOTYPE
.................................................................................. Page 3
1./ III)
TYPEFACES
.................................................................................. Page 4
2./ SECONDARY ELEMENTS
( SUPPORTING THE BRAND, MIGHT BE CASES THEY DO NOT APPEAR )
2./ IV) DJ LOGO
.................................................................................. Page 5
2./ V)
.................................................................................. Page 6
LOGO STRIP
2./ VI) THE CLAIM
.................................................................................. Page 7
Page 1
djcenter.sk IDENTITY MANUAL / ELEMENTS
1./ PRIMARY ELEMENTS
( CRUCIAL TO THE BRAND, MUST APPEAR IN RIGHT WAY )
I) COLORS PRINT Pantone
CMYK
C 0% M 10% Y 100% K 0%
Black C
Yellow C
425 U
K 100%
K 77%
ON SCREEN
RGB
R G B
250 215 0
R G B
0 0 0
R G B
95 95 95
Page 2
djcenter.sk IDENTITY MANUAL / ELEMENTS
1./ PRIMARY ELEMENTS
( CRUCIAL TO THE BRAND, MUST APPEAR IN RIGHT WAY )
Pantone
II) DJCENTER.SK LOGOTYPE
Yellow C
CMYK
RGB
C 0% M 10% Y 100% K 0%
R G B
250 215 0
MINIMAL PROTECTIVE AREA OF THE djcenter.sk LOGOTYPE
1 “center.sk” height 1 ”dj” width
1 ”dj” width 1 “center.sk” height
IDEAL PROTECTIVE AREA OF djcenter.sk LOGOTYPE
2 “center.sk” height
2 ”dj” width
2 ”dj” width
2 “center.sk” height Page 3
djcenter.sk IDENTITY MANUAL / ELEMENTS
1./ PRIMARY ELEMENTS
( CRUCIAL TO THE BRAND, MUST APPEAR IN RIGHT WAY )
III) TYPEFACES CI ELEMENTS Helvetica Neue - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 . :,;(“!?) Helvetica Neue - Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 . :,;(“!?)
BODY TEXT Helvetica Neue - Regular (12 pt)
Ideally
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 . :,;(“!?) Default Word Typeface abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 . :,;(“!?)
Cambria - Regular (12pt)
Page 4
djcenter.sk IDENTITY MANUAL / ELEMENTS
2./ SECONDARY ELEMENTS
( SUPPORTING THE BRAND, MIGHT BE CASES THEY DO NOT APPEAR )
IV) DJ LOGO DJ LOGO
DJ LOGO - GREYSCALE
DJ LOGO - OULTINE
DJ LOGO - GREYSCALE - OUTLINE
Page 5
djcenter.sk IDENTITY MANUAL / ELEMENTS
2./ SECONDARY ELEMENTS
( SUPPORTING THE BRAND, MIGHT BE CASES THEY DO NOT APPEAR )
V) DJCENTER.SK LOGO STRIP LOGO STRIP
LOGO STRIP - GREYSCALE
LOGO STRIP - OUTLINE
LOGO STRIP - GREYSCALE - OUTLINE
Page 6
djcenter.sk IDENTITY MANUAL / ELEMENTS
2./ SECONDARY ELEMENTS Pantone
CMYK
RGB
VI) THE CLAIM Black C
C 0% M 0% Y 0% K 100%
R G B
0 0 0
push the beat Be creative with the CLAIM, “the beat” stays the same, IS ALLWAYS 3 LINES.
____ the beat
push the beat
make the beat
pitch the beat
1. The Claim SUPPORTS, but NEVER interferes with the djcenter.sk logotype. 2. The Claim is a SECONDARY ELEMENT of djcenter.sk CORPORATE IMAGE.
llllllll
the beat
play the beat
support the beat
live the beat
sell the beat
charge the beat
kiss the beat Page 7
THE MINIMAL PROTECTIVE AREA OF THE LOGO
2 x 10 mm
djcenter.sk YELLOW PANTONE COLOR YELLOW C
Yellow C
djcenter.sk LOGO MANUAL
THE CLAIM IS USED IN BOTTOM HALF OF LAYOUT
push the beat
make the beat
pitch the beat
llllllll
the beat
play the beat
support the beat
live the beat
sell the beat
charge the beat
kiss the beat