The iQuest Book
1
Content
The Brand Story iQuest WAY®
Visual Identity
I./ Company Identity
II./ Brand Identity
How We Think
7 9 11 13 15
Introduction Core business In search for competitive angle... Our History... Spread the message
19 21 23 25 27 29 31 33 35
Connect the tools Connect the tasks Connect the ideas Connect the people Connect the dots Connect the dots in iQuest Way Connect the dots in iQuest Way 4 iQuest colors = analyze > connect > process > deliver iQuest product = Product + Service + Support
39 41 43 45 47 49 51
I./ I./ I./ I./ I./ I./ I./
53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85
II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./
87 89 91 93 95 97 99 101 103 105
Basic Logotype (Signature) Basic Logotype (Signature) - Thin Line Basic Logotype (Signature) - LINE IS UNIVERSAL Position of Signature & Layout Ratio Build the layout Signature size - Half/Half rule - Do Not Typography - Supria Sans iQuest Brand Colors of smooth process - analyze / connect / process / deliver From Company ID to Brand - “We mean the dots” From Company ID to Brand - “We mean connecting the dots” “We mean dots connected” “Dot by dot means smooth process” “Smooth process ” - 4 color Basic gradient Gradient variations Flat color logo versions ( 4 iQuest colors ) Flat color background versions ( 4 iQuest colors ) Gradient color logo versions Gradient color background versions ( 4 iQuest colors ) Photos - Usage Rules iQuest way manipulated photo in the background Brand Logo + Claim System “Stamp” in 4 iQuest colors - is the iQuest “dot” “Stamp” in one line version - is the iQuest “dot” Thinking Behind Dare to be different Game Changers Learning from past Prepare for NEXT Doing better Prepare for NEXT Connect the dots We help Sky is the limit
3
The Brand Story
We are / We were
What iQuest is / What iQuest was
5
We are
Introduction
iQuest
iQuest ltd. engaged in customized web business solutions.
7
We are focused on
Core business
making business smarter on the web
We develop custom made web based applications, focused on making the flow of any business or entrepreneurship smoother, smarter and economical.
9
We are operating in a very competitive industry.
Searching for a strong point ...
iQuest
Competitive environment is healthy, naturally stimulating progress! To think about who we are, and how can we do better. Thinking over, re-defining the core principles and values of our brand.
11
We are learning from the past heading towards future.
Our History...
2013 2012 2007 2004 1998
The core team was formed during the summer of 1998. iQuest started as a “garage” startup, in one of the co-founders home. Only half a year later they had to get real office space. Which soon started to be too small; and iQuest moved to bigger offices in the Prague’s suburbia.
iQuest s.r.o. was officially incorporated in summer 2004. The project made by iQuest was honored by Ministry of internal affairs award as a promising business in the very same year.
In the year 2007 IQUEST was granted by two important clients as “best IS/ITC project of the year”. In the same year they started to pioneering the Ruby on Rails platform. They learned and applied the framework to their projects as few first in Czech republic. That was a smart move , which is still delivering, iQuest is ahead of its competition.
Nowadays we are located in the very Centre of Prague, where the employees as well as our customers have the necessary comfort while delivering the best IT solutions.
Complete re-branding and rethinking of our business model. Ready to connect the dots?!
We are specialized in big and complex information systems development. We are right counterpart for those who have good web idea.
When the young co-founders completed the first complex info-system, they charged 25 000 CZK. It seemed big money in those days. Today iQuest builds systems worth millions, the co-founders made it to the first league.
13
We are using what we learned over the years. Now we do spread our message.
Share gained know-how
iQuest
iQuest is stronger, partial goals are achieved, next step is to empower the iQuest brand, and spread the message.
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/ analyze
1.
/ connect
2.
/ process
3.
/ deliver
4.
The message
iQuest WAY速 / support
First analyze the problem, than connect available resources to proceed with development. Finaly deliver smarter business web applications and further support. 17
We connect modern technology & management tools to answer even the most complex project demands.
Connect the technology & management tools
Ruby On Rails
Redis
SendGrid Redmine Backlogs
Selenium
Memcache
RedHat
Cucumber
Ubuntu
Project Strategy
Reporting
Elasticsearch NewRelic Analysis
Heroku
CentOS
Mint
AngularJS
Artificial Intelligence Capistrano
Airbrake
Design Thinking
Linux
Web 2.0
Airbrake
Wire-framing
Stay in touch with the latest technology, research tools, presentation forms, ideation processes. Meanwhile focused on management and project flow tools. We use the best of it to stay on top of the game.
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We connect the tasks into the smooth work flow and focused project development.
Connect the project sub-tasks
Elements planning Requirements analysis Kick Off
Kick Off
Code templates
Build Framework.
Presentation
Review
Code Validation
Cross-Browser check
Project brief
Each project is an interconnected bulk of various tasks, it’s a puzzle and rarely looks like a “straight line”. We are aware of the complexity of tasks following one after another in a sense-making order. That way we engage and offer our own in house proofed best practices, collected under iQuest WAY® processes.
21
We connect the skills to deliver the best and suitable solutions.
Connect the skills & ideas
Innovation User Generated Content Agregation
Crowd sourcing
Support Efectivity Design and feeling Focus Group
Clear metrics
Focus on user Social Networking
Honesty
Joy
Long Tail marketing
Simplicity
Optimisation
iQuest is constantly searching for new ideas, attitudes and trends in the industry; in order to deliver the most up to date products.
23
We connect the people with the right expertise and unique skills.
Connect the inspired & goal oriented people
General Manager
Designer Customer Blog Influencer
General User Web Strategist
Entrepreneur Trend Setter
Web developer
E-Commerce
Tester End User
Conversion strategist Customer
Student
Brand Ambassador
Skills, Visions, Crafts, Professionalism - rarely represented in one person. We believe that the 1+1 = 11. Connecting the people with their unique expertises is proving that believe.
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All the bits & pieces interconnected appear as a complex CHAOS...
Connect the dots to make sense of CHAOS
Connect the dots
We connect the dots.
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...but when we connect the bits & pieces applying the iQuest WAY速...
Connect the dots in iQuest WAY速
We connect the dots.
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...the result is SYMPHONY!
Connect the dots in iQuest WAY速 creates the SYMPHONY
All the bits and meanings connected to flowing smoothness - is iQuest Way速
.
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4 colors = 4 pillars of iQuest WAY速 SMOOTH PROCESS.
4 iQuest Colors = analyze > connect > process > deliver
analyze
1. ANALYZE THE PROJECT / PROBLEM
connect
2. CONNECT THE NECESSARY “DOTS” (people/skills/tools/tasks)
process
3. PROCESS WITH DEVELOMENT FIND SOLUTIONS
deliver
4. DELIVER SOLUTIONS & FURTHER SUPPORT
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As the iQuest product we consider the sum of PRODUCT + SERVICE + FURTHER SUPPORT.
iQuest product = Product + Service + Support
When the competition considers the job done, we are only finished with the first half of the “Marathon�. Our maintenance and service system is the proof. Product is Service / Service is Product.
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Visual Identity
I./ Company Identity II./ Brand Identity
37
Visual Identity
I./ Company Identity I./ Company Identity - Basic Logotype (Signature)
Company Identity: a single line, a signature and a touch of color
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The thin line basic logotype always “sitting� on a white background
I./ Company Identity - Basic Logotype (Signature) - Thin Line
iQuest basic logo is our signature, our mark of excellence.
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Advantage of the thin line : Works in all sizes
I./ Company Identity - Basic Logotype (Signature) - LINE IS UNIVERSAL
stroke 1 pt
stroke 1 pt
stroke 1 pt
stroke 1 pt Note: The line stays the same when the logo gets bigger
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Position: THE GRID & RATIO
I./ Company Identity - Position of Signature & Layout Ratio
x x/4
x/4
x/4 y/16
y/4
y/16
y/4 y/4
y/16 y/16 y/16
y/4
y/16
y/4 y/4
y/16 y/16
y
y/16 y/4
y/16
y/4 y/4
y/16 y/16 y/16
y/4
y/16
y/4 y/4
y/16 y/16
y/32
x/4
y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32
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Position: BUILD THE LOOK
I./ Company Identity - Build the layout
Vladimír Charvát managing director +420 777 314 768 v.charvat@iquest.cz www.iquest.cz iQuest s.r.o. web applications development Karla Majera 93 252 31 Všenory u Prahy
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
iQuest office Plaská 5 150 00 Praha 5 Malá Strana
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Praesent ipsum urna, faucibus vitae egestas non, pharetra nec ipsum. Praesent eu odio vel neque fringilla congue. Mauris at ipsum eget enim pellentesque varius. Nunc adipiscing tincidunt rutrum. Proin sit amet imperdiet est. In rutrum, velit quis ultricies commodo, turpis est auctor felis, ut sagittis urna justo quis augue. Quisque ac orci ut augue tempor elementum. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut pretium vehicula magna vitae rhoncus. Morbi ultricies, mauris a bibendum hendrerit, mi ante laoreet nunc, ac sollicitudin mauris felis vitae purus. Nam fermentum, urna ac porttitor gravida, sapien mauris varius velit, vitae iaculis diam neque et arcu. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris ac metus nisl. Aliquam nulla turpis, placerat eu tincidunt ac, fermentum gravida felis. Integer a eros ut eros laoreet vulputate eu non odio. Praesent eget est justo, eu laoreet neque. Cras eu dolor vitae libero commodo consectetur eget porta magna. Integer in neque vel felis consequat luctus. Quisque nisl felis, fringilla mollis feugiat id, porta non massa. Aliquam orci quam, commodo id interdum sit amet, commodo ac lectus. Nulla in odio diam. Etiam eu odio nibh.
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Layout Vs. Signature Do’s & Don’ts
I./ Company Identity - Signature size - Half/Half rule - Do Not
half half
half half
half half
half half
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus.
Half / Half rule: Logo is never bigger than the vertical half of the layout. The logo is always straight. No tilting. No vertical position.
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iQuest Typography SUPRIA SANS
I./ Company Identity - Typography - Supria Sans
Supria Sans Light a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Regular a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Bold a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Light Italic a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Regular Italic a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Bold Italic a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž
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Visual Identity
II./ Brand Identity II./ Brand Identity - iQuest Brand
Brand Identity: connecting the dots, smooth process
53
4 colors 4 pillars
II./ Brand Identity - Colors of smooth process - analyze / connect / process / deliver
analyze
connect
process
PANTONE
PANTONE
速 Blue 0821C
PANTONE
PANTONE
RGB CMYK #
RGB 115 207 234 CMYK 50 00 05 00 # 73CFE9
RGB 000 176 172 CMYK 88 00 40 00 # 00AFAC
RGB 000 149 131 CMYK 100 15 60 00 # 009482
600C
速
241 234 154 05 00 50 00 F2E999
3262C
deliver
速
3285C
速
55
Dots
II./ Brand Identity - From Company ID to Brand - “We mean the dots”
inspired & goal oriented people
skills & ideas
technology & management tools
project sub-tasks
57
Connect the dots...
II./ Brand Identity - From Company ID to Brand - “We mean connecting the dots�
59
...to shape a smooth process!
II./ Brand Identity - The iQuest Brand - “We mean dots connected�
61
Dozens of dots connected in a meaningful way.
II./ Brand Identity - The iQuest Brand - “Dot by dot means smooth process”
people
skills
tools
tasks
63
4 colors gradient
II./ Brand Identity - The iQuest Brand - “Smooth process � - 4 colors gradient
Location
0%
33%
66%
analyze
connect
PANTONE 600C
速
PANTONE Blue 0821C
RGB 241 234 154 CMYK 05 00 50 00 # F2E999
RGB 115 207 234 CMYK 50 00 05 00 # 73CFE9
速
100%
process
deliver
PANTONE 3262C
速
PANTONE 3285C
RGB 000 176 172 CMYK 88 00 40 00 # 00AFAC
RGB 000 149 131 CMYK 100 15 60 00 # 009482
速
65
It’s OK to play with gradients
II./ Brand Identity - The iQuest Brand - Gradient variations
0%
33%
66%
100%
0%
100%
analyze
connect
process
deliver
analyze
process
0%
100%
0%
100%
connect
deliver
process
deliver
67
Flat color logo
II./ Brand Identity - The iQuest Brand - Flat color logo versions ( 4 iQuest colors )
69
Flat color background with white logo
II./ Brand Identity - The iQuest Brand - Flat color background versions ( 4 iQuest colors )
71
Gradient color logo
II./ Brand Identity - The iQuest Brand - Gradient color logo versions
73
Gradient color background with white logo
II./ Brand Identity - The iQuest Brand - Gradient color background versions ( 4 iQuest colors )
75
Photos
>
1.
II./ Brand Identity - Photos - Usage Rules
Take the original photo.
>
2. Turn in to GRAYSCALE
3. Override with iQuest color multiply transparency
4. Override with iQuest gradient multiply transparency
77
Photo in the background with white logo
II./ Brand Identity - The iQuest Brand - iQuest way manipulated photo in the background
79
iQuest dynamic claim / connect the dots / connect the ...
II./ Brand Identity - The iQuest Brand - Brand Logo + Claim System
/ connect the dots
connect the ...
people tasks web business app ideas know-how technlogy digital analog skills
connect the dots /
81
Stamp the iQuest dot
II./ Brand Identity - The iQuest Brand - “Stamp” in 4 iQuest colors - is the iQuest “dot”
83
Stamp the iQuest dot
II./ Brand Identity - The iQuest Brand - “Stamp” in one line version - is the iQuest “dot”
85
How Do We Think Thinking Behind
87
Make a difference...
Doing better is essential. Making a point is what counts. 89
Change the game...
Small and skilled is giving an opportunity for a true change. 91
Learning from the past...
Learning from the past, aiming for a better future.
93
Shoot straight...
We reach our GOALS, period. 95
Doing better...
Ever improving methods and processes. 97
Prepare for what’s NEXT...
Web application is web site of web 3.0. Get ready !!! 99
Connect the dots...
We see even the most complex projects as a cluster of interconnected sub-parts. Dots. 101
We help...
We help, because we can. 103
Sky is the limit...
We help, if we can. 105
iQuest s.r.o.
+420 777 314 768 info@iquest.cz www.iquest.cz
iQuest s.r.o. Karla Majera 93 252 31 Praha
iQuest office Plaskรก 5 150 00 Praha 5 Malรก Strana