Honeybee, Inc. LOGO MANUAL
Honeybee, Inc. LOGO MANUAL
CONTENT
I)
THE SYMBOL
II)
THE SYMBOL ASSEMBLY
III)
THE SYMBOL COLOR PALETTES
IV)
THE SYMBOL COLOR VERSIONS
V)
THE SYMBOL SAFE AREA & MINIMAL SIZE
VI)
THE TYPEFACES
VII) THE SYMBOL + NAME VIII) THE BUSINESS CARD IX) THE INTRO/OUTRO ANIMATION MECHANICS X) THE WEB APPEARANCE (SKETCH)
I) THE SYMBOL
I) THE SYMBOL
THE HONEYBEE SYMBOL - THE LOGO
II) THE SYMBOL ASSEMBLY
II) THE SYMBOL ASSEMBLY
THE HONEYBEE SYMBOL - TOP SIDE PART
II) THE SYMBOL ASSEMBLY
THE HONEYBEE SYMBOL - RIGHT SIDE PART
II) THE SYMBOL ASSEMBLY
THE HONEYBEE SYMBOL - BOTTOM SIDE PART
III) THE COLOR PALETTES
III) THE COLOR PALETTES
THE PANTONE PALETTE Pantone 100%
Tint 80%
Yellow 012C
012C
Pantone 100%
Tint 85%
7546C
7546C
Tint 60%
80%
012C
Tint 40%
60%
Tint 75%
85%
7546C
012C
40%
Tint 60%
75%
7546C
60%
III) THE COLOR PALETTES
THE RGB & CMYK PALETTE RGB YELLOW
# f9d608 250/214/8
# ffde05 255/222/13
# ffe466 255/228/102
# ffec9c 255/236/156
# 42515f 66/81/95
# 576471 86/100/113
# 76808b 118/128/138
0/10/100/0
0/7/70/0
0/4/46/0
76/60/46/28
69/53/42/17
57/53/36/5
RGB SLATE
# 243746 36/55/70
CMYK YELLOW
2/12/100/0 CMYK SLATE
86/70/50/46
III) THE COLOR PALETTES
THE RGB & CMYK GREYSCALE PALETTE RGB BLACK
# 000000 0/0/0
# 323232 50/50/50
# 414141 65/65/65
# 4d4d4d 77/77/77
# 2d2d2d 220/220/220
# e6e6e6 230/230/230
# f0f0f0 240/240/240
K
95%
K
90%
K
85%
K
15%
K
10%
K
05%
RGB WHITE
# ffffff 255/255/255
CMYK BLACK
K
100%
CMYK WHITE
K
0%
IV) THE COLOR VERSIONS
IV) THE COLOR VERSIONS - AT GLANCE PRIMARY OPTION - YELLOW FLAT
PRIMARY OPTION - SLATE FLAT
SECONDARY OPTION - YELLOW 3D
SECONDARY OPTION - SLATE 3D
IV) THE GREYSCALE VERSIONS - AT GLANCE PRIMARY OPTION - WHITE FLAT
PRIMARY OPTION - BLACK FLAT
SECONDARY OPTION - WHITE 3D
SECONDARY OPTION - BLACK 3D
IV) THE COLOR VERSIONS
PRINT PANTONE - YELLOW FLAT Pantone 100%
Yellow 012C
IV) THE COLOR VERSIONS
PRINT PANTONE - YELLOW 3D Tint 80%
Yellow 012C
Tint 60%
Yellow 012C
Tint 40%
Yellow 012C
IV) THE COLOR VERSIONS
PRINT PANTONE - YELLOW 3D Pantone 100%
Yellow 012C
Tint 80%
012C
Tint 60%
80%
012C
Tint 40%
60%
012C
40%
IV) THE COLOR VERSIONS
PRINT PANTONE - SLATE FLAT Pantone 100%
7546C
IV) THE COLOR VERSIONS
PRINT PANTONE - SLATE 3D Tint 85%
Tint 75%
Tint 60%
7546C
7546C
7546C
IV) THE COLOR VERSIONS
PRINT PANTONE - SLATE 3D Pantone 100%
7546C
Tint 85%
7546C
Tint 75%
85%
7546C
Tint 60%
75%
7546C
60%
IV) THE COLOR VERSIONS
PRINT CMYK - BLACK - DARK VERSION CMYK
K
100%
IV) THE COLOR VERSIONS
PRINT CMYK - GRAYSCALE 3D - DARK VERSION
K
95%
K
90%
K
85%
IV) THE COLOR VERSIONS
PRINT CMYK - GRAYSCALE 3D - DARK VERSION CMYK
K
100%
K
95%
K
90%
K
85%
Page 23
IV) THE COLOR VERSIONS
PRINT CMYK - GRAYSACALE 3D - LIGHT VERSION CMYK
K
0%
IV) THE COLOR VERSIONS
PRINT CMYK - GRAYSACALE 3D - LIGHT VERSION Tint
K
Tint
15%
K
Tint
10%
K
05%
IV) THE COLOR VERSIONS
PRINT CMYK - GRAYSACALE 3D - LIGHT VERSION CMYK
K
0%
K
15%
K
10%
K
05%
V) THE SYMBOL SAFE AREA & MINIMAL SIZE
V) THE SYMBOL SAFE AREA & MINIMAL SIZE
IDEAL & MINIMAL PROTECTIVE AREA OF THE LOGO
Ideal protective area of the logo 1/4 of logo size
Minimal protective area of the logo 1/8 of logo size
MINIMAL SIZE OF THE LOGO IS 2CM X 2CM [ USE ONLY FLAT VERSION ]
2cm
2cm
VI) THE TYPEFACES
VI) THE TYPEFACES
EN TYPEFACE
JP TYPEFACE
NotoSans - Bold
Noto Sans Japanese - Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 . :,;(“!?)
NotoSans - Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 . :,;(“!?)
あいうえおかきくけこさしすせそ たちつてとなにぬねのはひふへほ まみむめもやゆよらりるれろわをん
Noto Sans Japanese - Regular
あいうえおかきくけこさしすせそ たちつてとなにぬねのはひふへほ まみむめもやゆよらりるれろわをん
VII) THE SYMBOL + NAME
VII) THE SYMBOL + NAME ASSEMBLY
VII) THE SYMBOL + NAME VERSIONS
VIII) THE BUSINESS CARD TEMPLATE
VIII) THE BUSINESS CARD TEMPLATE - ASSEMBLY
EN - SIDE
JP - SIDE
5.5cm
5.5cm
Honeybee, Inc. 1-58-17 Nerima-ku, Tokyo, 176-0005 Tel +81-3-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
9.1cm
9.1cm
REX AHN Co-Owner / Animation Director
アン レックス 取締役 / アニメーション ディレクター 株式会社 ハニービー 〒176-0005 東京都練馬区旭丘 1-58-17 Tel 03-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
VIII) COLOR COMBINATION #1 EN - SIDE - PANTONE VERSION
JP - SIDE - PANTONE
5.5cm
5.5cm
9.1cm
9.1cm アン レックス 取締役 / アニメーション ディレクター
REX AHN Co-Owner / Animation Director
株式会社 ハニービー 〒176-0005 東京都練馬区旭丘 1-58-17 Tel 03-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
Honeybee, Inc. 1-58-17 Nerima-ku, Tokyo, 176-0005 Tel +81-3-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
EN - SIDE - CMYK VERSION
JP - SIDE - CMYK VERSION
5.5cm
5.5cm
Honeybee, Inc. 1-58-17 Nerima-ku, Tokyo, 176-0005 Tel +81-3-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
9.1cm
9.1cm
REX AHN Co-Owner / Animation Director
アン レックス 取締役 / アニメーション ディレクター 株式会社 ハニービー 〒176-0005 東京都練馬区旭丘 1-58-17 Tel 03-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
VIII) COLOR COMBINATION #2 EN - SIDE - PANTONE VERSION
JP - SIDE - PANTONE
5.5cm
5.5cm
9.1cm
9.1cm アン レックス 取締役 / アニメーション ディレクター
REX AHN Co-Owner / Animation Director
株式会社 ハニービー 〒176-0005 東京都練馬区旭丘 1-58-17 Tel 03-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
Honeybee, Inc. 1-58-17 Nerima-ku, Tokyo, 176-0005 Tel +81-3-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
EN - SIDE - CMYK VERSION
JP - SIDE - CMYK VERSION
5.5cm
5.5cm
Honeybee, Inc. 1-58-17 Nerima-ku, Tokyo, 176-0005 Tel +81-3-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
9.1cm
9.1cm
REX AHN Co-Owner / Animation Director
アン レックス 取締役 / アニメーション ディレクター 株式会社 ハニービー 〒176-0005 東京都練馬区旭丘 1-58-17 Tel 03-6876-6121 rex@honeybeestudios.co.jp www.honeybeestudios.co.jp
IX) THE ANIMATION MECHANICS INTRO/OUTRO ANIMATIONS
IX) THE ANIMATION MECHANICS INTRO/OUTRO ANIMATIONS
X) THE WEB APPEARANCE
X) THE WEB APPEARANCE Honeybee Inc.
MENU ITEM
MENU ITEM
Title
MENU ITEM
MENU ITEM
MENU ITEM
MENU ITEM
Title
Title
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Title
Title
X) THE WEB APPEARANCE Honeybee Inc.
MENU ITEM
MENU ITEM
Title
MENU ITEM
MENU ITEM
MENU ITEM
MENU ITEM
Title
Title
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Title
Title
2cm
2cm THE MINIMAL PROTECTIVE AREA OF THE LOGO
2 x 10 mm
Honeybee, Inc. LOGO MANUAL