Industrial Design portfolio 2012

PORTFOLIO Industrial Design

sougat.hota@gmail.com Tel: +919611021759

CURRICULUM VITAE Sougat Hota ADDRESS B-5, Rashmi Towers, nageswartangi, Bhubaneswar, Orissa - 751002 Ph - +919611021759 sougat.hota@gmail.com

HELLO !

I am a 26 year old product designer from Bhubaneswar, India. I have worked as an automobile engineer for 2 years before pursuing Design.

Design has always been a passion for me which has made forego the security of an engineering career and rather pursue Design as a passion.

LANGUAGES Oriya: Native English: Fluent (TOEFL IBT Score - 108) Hindi: Fluent

PROFESSIONAL EXPERIENCE

TYCKA DESIGN, BENGALURU, INDIA Industrial Design Intern (Jan 2012 - cont) MAHINDRA & MAHINDRA AUTOMOBILES, NASIK, INDIA Quality Engineer (August 2009-August2010) MAHINDRA & MAHINDRA AUTOMOBILES, MUMBAI, INDIA

Engineer – R&D Body and Trims (August 2008 –August 2010)

SKILLS 2D Sketching- digital and Pencil, Marker Rendering, Adobe Photoshop, Illustrator, Alias Sketchbook Pro, Drawing study, Tolerancing CAD Catia V5, Pro-E CAID Rhino , Autodesk Alias OTHERS Teamcenter Engineering, Adobe Indesign, Microsoft Office Package, C and C++

EDUCATION

INTERESTS

UMEÅ UNIVERSITY, SWEDEN Industrial Design Introduction (2010-2011)

Concept Art, Basketball, Mechanisms, Engineering,

INSTITUTE OF TECHNICAL EDUCATION AND RESEARCH, ORISSA, INDIA Bachelor’s in Technology Mechanical Engineering (2004 – 2008)

01 02 03 04 05 06 07 08 09

FORM PROJECT Insect to a form Project Background The brief of thisproject was to take inspiration from an insect in nature and explore its form to realise a final result which could be anything ranging from a sculpture to a building, form of transportation or a product. my Inspiration was the Rhino Beetle.

Target Audience In this form exploration project i built paper models and worked with clay to help me understand the form better to achieve an end result which could still be related to the insect it was inspired from.

December 2010 Duration : 6 weeks Individual Project

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

At this stage an attempt was made at capturing the volume of the form with a rough clay model. this clay model was photographed. the form was then tinkered wth in photoshop to help ideate different concept directions

Model making in clay

Exploring the clay model in Photoshop

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

IDEATION 3d model was made in rhino to understand the form better for achieving the final design

CONCEPT DETAILING

FINAL CONCEPT

ELECTRIC MOTORCYCLE FOR ASIA This Project is aimed at the younger generation motorcyclists of tomorrow. With cities getting crowded there will be a legislation banning all four wheelers and gasoline two wheelers from city centres of the future. This Product will provide a viable option for the enthusiasts who need daily commuting as well as something more from their motorcycles!

December 2011 Duration : 3 weeks Individual Project

CONCEPT

Young people today are more informed, curious about everything and are aggressive.

They are willing to aspire and accept new With ever growing population the number of vehicles on the roads will multiply rapidly in the future. city centres will become things higly polluted which will lead the authorities to pass a legislation to ban all large vehicles from entering the city centres allowing only small vehicles ( single or 2 wheeled). ven age of se d l an aver tion of car an ns trave Brazilia y, by a combina CO2 a year. of da tonnes miles a 0.7 it d em bus, an

of average travel an car and ericans by North Am r day mainly port of trans s pe es ile nn m to 40 6 iles a d emit nd 3 m plane an 2 a year. vel arou s and CO ians tra related Tanzan ly on foot, by bu of es day, main d emit 0.1 tonn year. r an bicycle related CO2 pe rt transpo

Young adults

ION

POLLUT

TION

CONGES

day are ople to ung pe ed, curious m ore infor and are ything out ever e. ggressiv lling to aspire wi are y he things pt new and acce

IONS

COLLIS

es Challeng

Young adults

E FUTUR Y IT MOBIL Vehicle hip owners

Rural mobility tive to the incen “What is ore than the no em ere are produc eds if th one’s ne ily t fam ads to ge access ro a market?” to e uc prod from farmer A poor ala Guatem

hip owners st fa Vehicle ing too in grow cities in asian

cture rastru The inf to cope le is unab road e with th n and tio conges space parking

ple , for exam le untries pean co every two peop rn Euro r In Weste arly one car fo Republic, an ne is ric ral Af there e is the Cent an ther while in h and Tajikist es people.

Banglad r every 2000+ fo one car

Rural mobility “What is the incentive to produce more than the family needs if there are no access roads to get one’s produce to a market?”

A poor farmer from Guatemala

POLLUTION

Brazilians travel an average of seven miles a day, by a combination of car and bus,and emit 0.7 tonnes of CO2 a year.

CONGESTION

North Americans travel an average of 40 miles per day mainly by car and plane and emit 6 tonnes of transport related CO2 a year.

COLLISIONS

Tanzanians travel around 3 miles a day, mainly on foot, by bus and bicycle and emit 0.1tonnes of transport related CO2 per year.

Challenges

FUTURE MOBILITY

Vehicle ownership

In Western European countries, for example there is nearly one car for every two people while in the Central African Republic, Bangladesh and Tajikistan there is one car for every 2000+ people.

Vehicle ownership in growing too fast in asian cities

USER RESEARCH

Younger generation have 2 different lifestyles. one on the weekends and onne on weekdays. They want to be relaxed when commuting on weekdays to work but seacrh for adventure on weekends. A motorcycle shoul also address the needs of storage for shopping and storing a helmet when not in use.

IDEATION

IDEATION

A relaxed seating position on regular commuting and a more upright seating position when needed

DETAILING The folded back supports can be unfolded at the click of a button and serve as a temporary seat for weekend mud flipping and motcross

A flexible bag can be strapped on to the body and help in storing a helmet or groceries. It can be removed and used as a back pack too

STANCE

FINAL RENDERINGS

conceptual interior This Projects explores the possibility of a radically new concept for automotive interiors which offers the customer more possibilities and increases the average ownership cycle of cars by making them more experimentable for the current DIY generation of consumers who are more hands on with their technology

November 2011 Duration : 3 weeks Individual Project

SCENARIO

With more and more inventions coming up in garages. The new Generation is more than capable of making things the way they want it.People tend to buy new cars to satisfy their changing needs and to get rid of boring tangible interiors. This also leads to huge amounts of waste and an unsustainable scenario.

Varying lifestyles of people calls for different interior designs.

That should not lead to ownership of multiple vehicles catering to these varying needs

INSPIRATION

People dont buy new homes as often as they buy cars. When they get bored they renovate them. In the future with increased environmental policies buying a car will become more and more

The new generation want to build things the way they want them

Like a lego set the automotive interior will give the consumer numerous possibilities to experiment

Shadows always create an emotional effect. Shadows terns trigger emotions and makes us feel more relaxed or active depending on the pattern of the shadows. what if the occupant could actually select what pattern of shadows he or she wants to have in their space. A whole interior which is configurable leads to lot of possibilities making the automobile ever new as it changes

The interior is a shell made of a material. may it be ultra durable poly carbonate or something more green which is completely recyclable. The shell has numerous fixing points where the occupant can fix standard anything with standard fixing points. Different options are available through sellers like storage options, custom sun roofs, electronic fitments and the like

Different patterns for the roof. you create your own shadows by creating a pattern and then sending it to the seller who laser cuts it

The construction is like flexible wrapping on a clear shell. The shell has attachmet points where the attachments can be fixed. The attachments facilitate data and energy transfer.

The attachment scheme for electronics. The electronics are plugged into standard adapters which can then be plugged in anywhere in the interior The different roof options.

The users can have their custom shapes which can be laser cut onto the fabric which can then be attached onto the clear roof.

As the sunlight trickles through the roof. you can have it the way you want it

RENAULT 4 EVER I tried to redesign the Iconic Renault 4. The brief was to retain the classic lines but at the same time to make make it look like something that points towards renault’s future.

EVER September 2011 Duration : 2 weeks Individual Project

The Rear Storage slides out for convenient access. experimenting with different design solutions for the rear end

Experimenting with Designs for the rim

Configurable front patch offers numerous possibilities

LAPTOP COOLER Improved Ergonomics & Adaptability

Project Brief A laptop cooler which adresses the problems of current products on the market by being more flexible in terms of accomodating different sized laptops with varying hotspots.

Target Audience A Product directed at the ever growing number of working professionals and casual users who use laptops but cant find the right product which adresses tA Product directed at the ever growing number of working professionals and casual users who use laptops but cant find the right product which adresses their varyin needs.

August 2011 Duration : 5 weeks Individual Project

RESEARCH

ANALYSIS

IDEATION

PROTOTYPE

CONCEPT DETAILING

FINAL CONCEPT

PRODUCT PLACEMENT AND MARKET ANALYSIS Adaptability to different laptop sizes Adequate space between the laptop and the cooling pad for airflow

High heat areas vary which demands the ability to configure fan placement

Construction aids natural flow of air

Segment Untapped

E

Ergonomics and Adaptability

passive Cooling

Ergonomic issues such as proper arm support and varying lean angles Problems Current Products

Placement of fans in appropriate places to suck heat out of the laptop

Doesn’t interfere with the intake system of the laptop

Passive Cooling

Requires more space while travelling

Active Cooling Suggestions

Active Cooling

Architecture which helps suction like a venturi construction

Ergonomic Arm Support

Be space sharing with the laptop

Adaptable to varying laptop sizes

One Size Fits all

Creating an analysis of competitors helped me find what the market needed and what it is already saturated with

Architecture which amplifies the cooling effect of the fan

In the initial stage of the project i created a graphical representation of all the information I gathered which helped me document my ideas and progress further into the project

RESEARCH

ANALYSIS

IDEATION

PROTOTYPE

CONCEPT DETAILING

FINAL CONCEPT

IDEATION AND COCNEPT GENERATION

At this stage of the project I explored different ideas generated through the previous idea map through sketches

Different laptops have different hot and cool areas which I also looked at user ergonomics. The current laptop cooling pads on the market become uncomfortable to use is not met through localised cooling fans in coolling pads. So I envisaged a mesh on which the fans could be for long hours. I explored better ergonomic solutions located anywhere through detachable fasteners.

RESEARCH

ANALYSIS

IDEATION

PROTOTYPE

Incorporating the ideas I generated through Idea sketches i continued refining the form and exploring how i could incorporate the different functions into the final form

CONCEPT DETAILING

FINAL CONCEPT

RESEARCH

ANALYSIS

Building a working prototype was quite essential for this project as it gave a better insight into the ergonomic issues

IDEATION

PROTOTYPE

CONCEPT DETAILING

FINAL CONCEPT

After making the prottype i tested the airflow volume from The final prototype was quite ergonomic to use due to the the edges of the of the cooling pad after placing a laptop hand support and the variable tilt. on it to quantify its effectiveness

RESEARCH

ANALYSIS

IDEATION

PROTOTYPE

CONCEPT DETAILING

FINAL CONCEPT

RESEARCH

ANALYSIS

IDEATION

PROTOTYPE

CONCEPT DETAILING

FINAL CONCEPT

Multiple USB slots at the rear of the cooling pad doubles up asan USB extender

The cooling pad has a draft surface geometry to aid airflow from the base of the laptop to the fans below

The stay is finished in polished aluminium and can be positioned in different holes for variable tilt angles

The hand support can slide along slots in the body of the laptop which enables to vary the distance between the hand support and the laptop to enable

RESEARCH

ANALYSIS

IDEATION

PROTOTYPE

The textured rubber surface ensures that the laptop doesn’t slip when placed on the laptop cooling pad

The length of the laptop is flexible to accomodate different sized laptops.The rubber surface in between the plastics ensures a sealed airflow flow towards the fans

CONCEPT DETAILING

FINAL CONCEPT

ideas for an inviting driving space

Lamborghini Designer knives

Project Background The aim of this project was to design four different designer knives for a brand which will represent the brand identity and the design language. this was my first excercise at trying to identify a distictive design language that distingusishes one brand from another.

Target Audience The brand i chose was lamborghini as i have been fond of their cars since i was a kid. this excercise was quite challenging and rewarding at the same time as i found out that to identify the design language of a brand and using it to design products is quite tough.

February 2011 Duration : 3 weeks Individual Project

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

Personal Mobility City 2046

PROJECT BACKGROUND The brief of this project was the same as the 2012 Michelin Design contest.

City 2046: Art, Life and Ingenuity I had to choose between five cities Los Angeles, Mumbai, Paris, Rio de Janeiro, or Shanghai and design a vehicle to meet anticipated needs for that city in 2046. The Target Audience The city i chose is Mumbai as coming from india i have a fair idea of the problems associated with the city’s transportation system. In this project i have tried to combine my ideas and aesthetics to design a better personal transportation.

March 2011 Duration : 3 weeks Individual Project

RESEARCH

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

A city that is one of the fastest growing in the world and by current conditins the least prepared for it. People doing white collar jobs move everyday from the suburban Mumbai to the city\s core business districts in large numbers. The public transportation systems are over crowded. In 2046 there is a limit to the the size of the vehicles allowed inside central mumbai. The city’s roads are a form of grid where vehicles are completely automated and you can just select your route from the GPS. The vehicles runs on invisible rails on the roads which restrict the track size of the vehicle.

RESEARCH

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

The concept for my car is based on solar energy powered roads. The car has no engine of its own. To avoid the losses while passing through the atmosphere solar energy is instead collected outside the atmosphere and transmitted to energy stations on earth which power all roads. This makes solar energy far more efficient and reliable as there is no day and night outside the atmosphere or no clouds and fog which prevent sunlight from reaching the solar panels. The roads are powered and work on the principle of magnetism where transmitting electrical energy as well as propelling objects on its surface which are coupled magnetically to it.

INSPIRATION FROM LOTUS - INDIA’S NATIONAL FLOWER An interesting aspect of lotus is that it blooms everday in the morning spreading out all its petals to collect sunlight and then closes itself at sunset and goes back into the water becoming ccompact again.

RESEARCH

IDEATION

The track widens as the car leaves the city to be more sporty and folds while moving into the city to fit within the invisible rails on the roads - just like a lotus

CONCEPT DETAILING

Lotus form language / like the petals

FINAL CONCEPT

RESEARCH

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

The vehicle has it’s propelling parts spread out like the petals of a lotus which widen its stance for more stability

The car running on invisible rails inside city limits

RESEARCH

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

RESEARCH

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

The Propelling parts of the car spread out when outside the city limits to increase the track of the car and provide more control and stability at high speeds

The black portion of the car is the passenger capsule which is protected and encased by the surrounding shell kind of outer body structure.

RESEARCH

IDEATION

CONCEPT DETAILING

FINAL CONCEPT

Gardena Pump Sprayer Project Background GARDENA is losing its market share in the pump sprayers market due to an old and outdated design and possibly poor user ergonomics designed into the product.

Gardena wants recapture by launching a new design in the premium price segment with quality and good ergonomics being the selling points.

Target Audience Typical consumers would be men and women within the age group of 30-65. The possible uses of the sprayer – Greenhouses, indoor and outdoor plant care, spraying liquid pesticides, fertilizers and glass cleaning.

April 2011 Duration : 4 weeks Individual Project

RESEARCH

ANALYSIS

IDEATION

USER TESTING

CONCEPT DETAILING

FINAL CONCEPT

RESEARCH BRAND VALUES

TARGET GROUP PERSONA

COMPETITOR ANALYSIS Trigger is too short Trigger is placed and the body has too far away from sharp edges the body which stresses the fingers and the palm

The gripping surface is hard and not made for a human hand

Franz and Stephanie are an elderly couple. They live in suburban Frankfurt. Franz is an architect and Stephanie is a kindergarten teacher. they love to do gardening. on the weekends they do

ANALYSIS

RESEARCH

IDEATION

USER TESTING

CONCEPT DETAILING

FINAL CONCEPT

The pump sprayer is supported only by your grip not by the structure of the hand No support hinge for even weight distribution

Index finger gets trapped here No possibility of supporting the weight with your finger

No rubberised surface to grip

The CG is all the way down here which strains your wrist pivot point

Task analysis was done starting from opening the pump sprayer to fill water to watering a plant at different heights and angles. This excercise gave vital insight into potential problem areas

Ergonomic analysis helped me find how can I restructure the existing geometry to improve fatigue and muscle strain

RESEARCH

ANALYSIS

IDEATION

USER TESTING

Sketching forms incorporating the ideas generated from the previous steps started giving shape to the Project

CONCEPT DETAILING

FINAL CONCEPT

The methods varied from hand sketching to digital methods

RESEARCH

ANALYSIS

IDEATION

USER TESTING

The approach was ideate many handle shapes and then move onto sketch models in foam and then test them on actual users in the target age group. I experimented a lot with different angles and different width of the triggers.

CONCEPT DETAILING

FINAL CONCEPT

A forward leaning handle was quite comfortable for the users rather than straight or backward leaning handles. It was observed with different users that they rarely use more than 3 fingers to actuate the trigger and would possibly like to support the weight of the sprayer with their fingers too. The handle has a lower support surface to be supported by a finger.

RESEARCH

ANALYSIS

IDEATION

USER TESTING

This stage was dominated by sketches depicting more details and exact placement of fillets to arrive at the final design

CONCEPT DETAILING

FINAL CONCEPT

RESEARCH

ANALYSIS

IDEATION

USER TESTING

CONCEPT DETAILING

The rear knob controls the power of the spray Different hand rederings were done to experiment with the color schemes to fit GARDENA’s Brand image

Details

FINAL CONCEPT

RESEARCH

ANALYSIS

The printed level indicator gives a measure of the liquid which is useful while using insecticides

IDEATION

USER TESTING

CONCEPT DETAILING

FINAL CONCEPT

KITCHEN TIMER

REVIVING SOMETHING INDISPENSALE Project Brief The brief was to design either a kitchen timer, a scale or a personal shopper for any selected major brand which is an active player in kitchen based products for a selected age group.

Target Audience A Product directed at the ever growing number of working professionals and casual users who use laptops but cant find the right product which adresses their varyin needs.

BRAND : PHILIPS September 2010 Duration : 3 weeks Individual Project

RESEARCH

IDEATION

CONCEPT DETAILING & PROTOTYPE

FINAL CONCEPT

COMPETITOR ANALYSIS Even balance of form function and design *User focused *Functionality *Inviting and easy to use products *Classic designs

Exclusive *Design oriented *Unique *Collector items *For a specialized group of customers Technologically advanced *Higher user control *Advanced features *Ergonomic

PERSONA

Conventional *Easy to use *Attention to detail

PHILIPS IMAGE BOARD

The product i chose was a kitchen timer because the my target group was fairly young and more engrossed in their jobs and suffer from attention loss disorders due to varied entertainment avenues available in the form of internet media and television. this makes them all the ore forgetful of what they are doing and cooking is an activity which is the least forgiving if played around with.

The age group i went for was 25-35 years old single men and women.

RESEARCH

IDEATION

DIFFERENT CONCEPT DIRECTIONS

Initially I explored different concept directions for the timer by refferencing the philips image board and the persona as well as the analysis of the competitions.

CONCEPT DETAILING & PROTOTYPE

FINAL CONCEPT

PROGRESSING WITH A CHOSEN CONCEPT

At this stage i chose one concept direction and explored it further to progress in the project to achieve the final result

RESEARCH

IDEATION

CONCEPT DETAILING & PROTOTYPE

FINAL CONCEPT

VISUALIZATION THROUGH RENDERINGS AND FOAM

At this stage of the project to enhance the final result I explored my ideas in foam and through digial media to visualize my ideas better

Working with a foam model helped me understand actual proportions and ergonomics and size

RESEARCH DETAILING

IDEATION

CONCEPT DETAILING & PROTOTYPE

FINAL CONCEPT

Twisting tthe top grip sets the timer and further twisting charges the timer’s batteries

Twisting the lower grip creates an airtight vaccum which enables fixing it to vertical or horizontal surfaces

Twisting the body of the timer charges it like a hand winding radio The top display of the timer can be popped out at the flick of a switch as an carry around timer.

The timer also has additional Lithium ion batteries stored in the body which can be charged in case the user chooses not to wind the timer

The bottom surface of the timer has a silicone suction cup which creates a vaccum lock upon twisting the body of the timer and the lock can be released upon re twisting in the opposite sense. this lock enables sticking to walls and surfaces

RESEARCH

IDEATION

CONCEPT DETAILING & PROTOTYPE

FINAL CONCEPT

The display has a built in USB port to load recipe image files which can be timed on the time scale so that the ingredients pop up at the right time while cooking. The body of the timer glows with colours rangng from green to red as time goes on.

EXTRAS Representing myself on a paper

FUN PROJECT AT SCHOOL

PHOTOGRAPHY

A fun project with schoolmates to design a transportation solution for a race without using wheels. The concept was based on lateral weight transfer initiated by the rider which caused the product to tilt from side to side due to a curved bottom shaped like a boat’s hull. The rider could then slide one of the sides and move forward. This project was done under the guidance of Ben Hopson

Thank you

sougat.hota@gmail.com Tel: +919611021759