/mediakit03232011

Page 1

2011 Market Research

Reaching Western Washington Community by Community

Sound Publishing is Washington state's largest newspaper network, connecting you with 2.2 million readers across Western Washington. Our award-winning suburban newspapers, news sites and evolving niche vehicles provide a complete aggregated approach for your marketing. Top stories from our highly active local news sites are also viewed on our regional news giant, pnwLocalNews.com.

SPI Media Kit 2011 3-10-11


We are Washington State's largest newspaper network.

73 papers one call Get the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership. Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline. We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers. If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy! Get the service you deserve. Call today. Toll Free (888) 443-5815 SPI Media Kit 2011 3-10-11


98.5% of households we deliver to said they read our newspapers regularly. Through telephone interviews with adult members of a random selection of households, the Circulation Verification Council reports that 100% of the households in the defined area read our newspapers regularly. CVC estimates that all the information has a minimum accuracy level of +/-2.5%.

Deliver your message right along with news that matters most‌ Local, Local News & Information. SPI Media Kit 2011 3-10-11


Major Advertisers

Sound Publishing is a key media buy for major national and regional advertisers.

SPI Media Kit 2011 3-10-11


S u b u r b a n N e w s p a p e r Te s t i m o n i a l s

Why major retailers and agencies choose our suburban newspapers. Community newspapers report 4th quarter results, continue to outperform industry “Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but as the primary and sometimes sole provider of local news in a community, they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph Leader in Roanoke, AL.

Chuck Chowins, Lowe’s “Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”

Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”

Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”

Rick Baranski, USSPI

Source: Suburban Newspapers of America SPI Media Kit 2011 3-10-11

“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.”


King & Pierce County Publications

Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 331,120 combined circulation.

Snoqualmie Valley Record Wednesday

Mercer Island Reporter Wednesday Enumclaw Courier-Herald Wednesday

Covington Maple Valley Reporter Friday

Bonney Lake & Sumner Courier-Herald Wednesday

Redmond Reporter Friday

Kent Reporter Friday

Bothell Kenmore Reporter 1st & 3rd Friday

Auburn Reporter Friday SAMMAMISH

Kirkland Reporter Friday

Sammamish Reporter Friday

Bellevue Reporter Friday

Issaquah Reporter Friday

Renton Reporter Friday

Federal Way Mirror Wednesday & Saturday

The signature mark of Sound Publishing newspapers is local, local, local. City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 2011 3-10-11


D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s

Reaching more than ever before. While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online.

Our superior targeting gets you closer to your customers, from King County to the San Juan Islands. Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.

Saturate the marketplace – at a fraction of direct mail distribution cost. Our household saturation hovers between 45 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.

The largest newspaper circulation within our King County trade areas. With more than 332,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.

SPI Media Kit 2011 3-10-11

AUDITED BY


King & Pierce Counties: Comparison of Newspaper Distribution

Sound Publishing newspapers are delivered to 71% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:

331,120 King & Pierce County households We’ve got you covered!

Seattle Times (Sunday) Seattle Times (Weekday)

141,260 102,385

Home Delivery vs. Single Copy

Source: March 2009 ABC Audit, Sound Publishing Press Counts

NEWSPAPER Sound Publishing Seattle Times (Sunday) Seattle Times (Weekday)

HOUSEHOLDS 71% 30% 22%

Percentages are based on a Total Occupied Household count of 465,747

• Would you prefer to see your advertising land inside the homes of your customers?  99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home. • The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.

within our King & Pierce County trade area*.

The Sunday metro daily misses 70% of the total households in these prime King & Pierce County neighborhoods. Source: 2010 ABC Audit

* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific, Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.

SPI Media Kit 2011 3-10-11


King County Demographics

Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes RANK

Zip Code

City Name

– RANKED BY HOUSEHOLD INCOME Total circulation by newspaper

Average Household Income

Total Households

We’ve got you covered!

Seattle Times (Saturday)

1 98039

Medina

$222,644

1,146

813

469

2 98075

Sammamish

$181,206

6,143

6,089

1,946

3 98053

Redmond

$168,155

5,664

5,644

1,881

4 98040

Mercer Island

$155,045

9,366

3,442

3,788

5 98074

Sammamish

$149,768

7,921

7,929

2,456

6 98077

Woodinville

$143,254

4,485

797

1,377

7 98006

Bellevue

$128,999

14,005

11,025

4,515

8 98112

Seattle

$125,009

9,366

2,911

9 98029

Issaquah

$119,961

7,396

5,813

2,139

10 98019

Duvall

$117,381

3,535

610

11 98072

Woodinville

$116,625

7,947

487

2,347

12 98014

Carnation

$112,633

2,301

2,282

475

13 98004

Bellevue

$109,025

13,207

9,815

3,976

14 98027

Issaquah

$108,240

10,436

10,259

2,757

15 98052

Redmond

$107,652

22,893

17,688

5,021

16 98033

Kirkland

$103,774

14,966

12,894

3,877

17 98008

Bellevue

$103,270

9,215

6,996

2,604

18 98038

Maple Valley

$101,180

10,050

10,053

2,103

19 98045

North Bend

$100,936

5,294

4,567

1,075

20 98024

Fall City

$99,033

2,152

1,575

492

21 98177

Seattle

$98,665

7,334

3,238

22 98199

Seattle

$97,093

9,191

2,984

23 98136

Seattle

$96,413

6,746

2,037

24 98005

Bellevue

$95,067

8,169

5,505

2,204

25 98059

Renton

$92,942

12,056

7,044

2,711

Source: Nielson, Inc., 2010 Average Household Incomes by Zip Code. Nielson updates begin not with the previous year’s estimates, but with data from the most recent decennial census.

We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 2011 3-10-11


Valley Record


North King County Demographics

Our North King County readers earn household incomes 48% higher than Seattle’s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Nielson, Inc.)

Mercer Island Reporter Average Age

Snoqualmie Valley Record

25-45

28%

45-65

45%

65+

16%

Average Age

25-45

40%

45-65

50%

65+

6%

Female

72%

Female

65%

Married

73%

Married

85%

Have Children at Home

51%

Have Children at Home

52%

Own Home

83%

Own Home

91%

Average Household Income

$102,447

Average Discretionary Income

$2,485/mo

$96,200

Average Discretionary Income

$1,741/mo

Redmond Reporter

Bellevue Reporter Average Age

Average Household Income

25-45

22%

45-65

50%

65+

24%

Average Age

25-45

37%

45-65

47%

65+

15%

Female

69%

Female

75%

Married

71%

Married

75%

Have Children at Home

35%

Have Children at Home

42%

Own Home

88%

Own Home

83%

Average Household Income

$85,528

Average Discretionary Income

$1,873/mo

Bothell-Kenmore Reporter Average Age

Average Household Income

$90,640

Average Discretionary Income

$1,826/mo

Kirkland Reporter

25-45

33%

45-65

57%

65+

10%

Average Age

25-45

28%

45-65

58%

65+

11%

Female

72%

Female

76%

Married

80%

Married

72%

Have Children at Home

43%

Have Children at Home

35%

Own Home

83%

Own Home

91%

Average Household Income Average Discretionary Income

$84,057 $1,571/mo

Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010 SPI Media Kit 2011 3-10-11

Average Household Income Average Discretionary Income

$90,660 $1,695/mo


CITY

Nielsen 2010 Estimated Households

Bellevue Reporter

Bothell/ Kenmore Reporter (1st & 3rd week)

Issaquah/ Sammamish Reporter

Kirkland Reporter

Mercer Island Reporter

Redmond Reporter

Snoqualmie Valley Record

ZIP CODE TOTAL

73.48%

73.20%

17.46%

98.51%

100%

5.60%

100%

91.05%

76.96%

86.19%

37.03%

70.63%

77.46%

87.38%

74.77%

84.56%

96.91%

54.14%

72.45%

90.66%

67.21%

75.53%

40.58%

78.92%

68.19%

75.97%

Weekly Coverage

Seattle Times Coverage (Sunday)

Seattle Times Coverage (Sunday)

Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 27, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip

We offer over 37% greater penetration in North King County!

*Partial distribution in zip code 98059 due to school boundary, 6,617 distributed in Renton Reporter

ZIP

SPI Media Kit 2011 3-10-11


The Issaquah Reporter and The Sammamish Reporter

Our Sammamish and Issaquah readers are affluent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.

The Issaquah/ Sammamish Reporter Average Age

25-45

49%

45-65

39%

65+

10%

Female

61%

Married

77%

Have Children at Home

51%

Own Home

85%

Average Household Income

We deliver to over 91% of the homes in these wealthy Seattle suburbs – more than twice that of the metro daily.

$115,170

Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010

Issaquah & Sammamish Circulation

Claritas 2010 Estimated Households

Issaquah/ Sammamish Reporter

Weekly Coverage

Seattle Times Sunday Coverage

Seattle Times Sunday Coverage

CITY

98027

Issaquah

10,586

9,875

93.28%

3,851

36.4%

98029

Issaquah

7,774

5,813

74.77%

2,869

36.9%

98074

Sammamish

7,877

7,929

100%

3,584

45.5%

98075

Sammamish

6,181

6,089

98.51%

2,702

43.7%

32,418

29,706

91.63%

13,006

40.1%

-

22

32,418

29,728

Non Inserted Mail Total Circulation

91.70%

13,006

40.1%

Independently Audited By:

Source: ABC & CVC Audit SPI Media Kit 2011 3-10-11

Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.

Sammamish

ZIP

Insert Total

Issaquah

Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.


South King County Demographics

Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter

Kent Reporter

Average Age

Average Age

25-45

36%

25-45

26%

45-65 65+

52%

45-65

55%

12%

65+

16%

Female

71%

Female

65%

Married

87%

Married

76%

Have Children at Home

54%

Have Children at Home

31%

93%

Own Home

Own Home Average Household Income

$86,622

Average Discretionary Income

$1,374/mo

$75,446

Average Discretionary Income

$1,331/mo

Auburn Reporter

Renton Reporter Average Age

84%

Average Household Income

25-45

32%

45-65

49%

65+

18%

Average Age

25-45

31%

45-65

55%

65+

14%

Female

72%

Female

73%

Married

75%

Married

76%

Have Children at Home

36%

Have Children at Home

38%

Own Home

82%

Own Home

76%

Average Household Income

$76,433

Average Discretionary Income

$1,622/mo

Federal Way Mirror Average Age

Average Household Income

$72,535

Average Discretionary Income

$1,421/mo

Tukwila Reporter 25-45

29%

45-65 65+

Average Age

25-45

37%

49%

45-65

21%

18%

65+

8%

Female

66%

Female

48%

Married

79%

Married

36%

Have Children at Home

33%

Have Children at Home

28%

86%

Own Home

Own Home Average Household Income Average Discretionary Income

$78,284 $1,394/mo

Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010

SPI Media Kit 2011 3-10-11

Average Household Income Average Discretionary Income

49% $63,260 $1,211/mo


Tu k w i l a D e m o g r a p h i c s

Target a powerful market of active commuters with bright expectations. Tukwila is a bustling, varied community home to both old neighborhoods and energetic businesses. Tukwila, known to the Duwamish tribe for its hazelnut groves, has long been a hub of activity. Seated at the juncture of 3 rivers, Tukwila is now at the juncture of major modern transportation routes. It is home to a Sound Transit Light Rail station, interstates 5 and 405, an Amtrak station, and only 1 mile from SeaTac airport. No wonder over 150,000 people find their way to Tukwila everyday! Tukwila is business-friendly and home to Westfield Southcenter Mall, The Boeing Company, Nordstrom, Doubletree Guest Suites, BECU and Costco Wholesale among many others. There are exciting plans on the horizon for a new pedestrian-friendly neighborhood near the mall as well as a revitalization strategy on International Boulevard with Tukwila Village. Tukwila’s best kept secrets are its neighborhoods. Affordable, full of character, and minutes away from recreation, dining, and cultural opportunities, Tukwila’s neighborhoods are home to over 18,000 residents. Tukwila’s population is one of the most diverse in King County, reflecting it’s location as a transportation hub. Residents and visitors alike will find easy access to a variety of recreational opportunities. Whether a trip to the Museum of Flight, activities at the Tukwila Community Center, or a dinner with friends at one of the many restaurants in the Southcenter District, Tukwila is full of entertainment options.

Income Levels

Projected Income Levels 2014

Up to $34,999

36%

Up to $34,999

32%

$35,000 - $49,999

16%

$35,000 - $49,999

15%

$50,000 - $74,999

18%

$50,000 - $74,999

17%

$75,000 - $99,999

15%

$75,000 - $99,999

14%

16%

$100,000 and more

$100,000 and more Average Household Income

ZIP

CITY

$63,260

Claritas 2009 Estimated Households

Average Household Income

SOUND SOUND TOTAL TOTAL Coverage

98168 Seattle

11,675

5,403

46%

98178 Seattle*

8,681

590

7%

98188 Seattle

9591

4,507

47%

29,947

10,500

35%

Total Circulation

21% $70,147

Nobody else reaches this hot marketplace the daily newspapers overlook!

*Partial distribution in Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage. Source: Claritas 2009 for total households, ABC Audit 12/08 for Tacoma News Tribune and 3/09 for Seattle Times.

The Tukwila Reporter’s direct mail circulation positions advertisers to attract their target suburban consumers where they work, play and eat. SPI Media Kit 2011 3-10-11


CITY

Nielsen 2010 Estimated Households

Auburn Reporter

Bonney Lake & Sumner CourierHerald

Enumclaw CourierHerald

Federal Way Mirror

Kent Reporter

Maple Valley & Covington Reporter

Renton Reporter

VashonMaury Island Beachcomber

ZIP CODE TOTAL

67.66%

67.43%

13.84%

86.02%

87.08%

92.28%

74.85%

23.23%

78.63%

75.12%

53.46%

57.10%

79.46%

61.70%

48.55%

100%

77.21%

89.76%

97.85%

64.11%

66.70%

51.60%

68.38%

96.02%

100%

52.19%

75.98%

90.33%

Weekly Coverage

Seattle Times Coverage (Sunday)

Seattle Times Coverage (Sunday)

Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits.Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 27, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2011. Sound Publishing, Inc. Circ By Zip

Sound offers over 37% greater penetration in South King County than the Daily Metros combined!

ZIP

SPI Media Kit 2011 3-10-11

Tacoma NewsTribune Coverage (Sunday)

Tacoma NewsTribune Coverage (Sunday)


Federal Way Shopping Patterns & Demographics

Get complete coverage of one of Washington’s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Where Federal Way Readers Shop Percentage of readers who have shopped in each area in the last 30 days:

Female

66%

Westfield -Southcenter Mall

38%

Married

79%

Celebration Plaza

31%

Have Children at Home

33%

Seatac Village

26%

Own Home

86%

Tacoma Mall

26%

$78,284

Kent Station

23%

Gateway Center

20%

Seattle

15%

Average Household Income Average Discretionary Income

$1,394/mo

Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010

Federal Way Circulation

The Mirror delivers twice as many homes in Federal Way zip codes than any daily. Nielson 2010 Estimated Households

Federal Way Mirror

Weekly Coverage

Tacoma NewsTribune Weekday

NewsTribune Weekday Coverage

Seattle Times Weekday

Seattle Times Weekday Coverage

Seattle Times Sunday

Seattle Times Sunday Coverage

ZIP

CITY

98001

Auburn

10,709

6,255

58.41%

674

6.3%

1,720

16.1%

2,344

21.9%

98003

Federal Way

17,046

8,897

52.19%

1,099

6.4%

2,350

13.8%

3,605

21.1%

98023

Federal Way

16,899

11,555

68.38%

1,326

7.8%

2,311

13.7%

3,584

21.2%

98032

Kent

13,081

1,080

8.26%

402

3.1%

2,372

18.1%

3,131

23.9%

98198

Seattle

13,071

1,269

9.71%

265

2.0%

4,036

30.9%

5,298

40.5%

98422

Tacoma

8,337

1,154

13.84%

1,755

21.1%

551

6.6%

878

10.5%

79,143

30,210

38.17%

5,521

7.0%

13,340

16.9%

18,840

23.8%

-

25

79,143

30,235

Insert Total Non Inserted Mail Total Circulation

38.20%

*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage

SPI Media Kit 2011 3-10-11

5,521

-

7.0%

13,340

16.9%

18,840

23.8%

Independently Audited By:

Source: ABC & CVC Audit


Bonney Lake and Enumclaw Demographics

Reach over 54% more of Bonney Lake & Enumclaw’s high-income, commuter households with Sound Publishing than all of the Metro Dailies combined. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 85% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 30% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!

Enumclaw Courier-Herald Demographics

Bonney Lake & Sumner Courier-Herald Demographics

Ages 18 to 64

56%

Ages 18 to 64

64%

Married

68%

Married

60%

Children At Home

39%

Children At Home

36%

Own Home

83%

Own Home

85%

College Education

52%

College Education

52%

Average Household Income

$52,554

Income over $75k

Average Household Income

10%

$60,282

Income over $75k

19%

Enumclaw

The Courier-Herald readers spend 43% of their shopping dollars outside the area. Bonney Lake & Sumner and Enumclaw Circulation

ZIP

Nielson 2010 Bonney Lake Estimated & Sumner Enumclaw Households Courier-Herald Courier-Herald

CITY

Seattle/ SOUND Tacoma SOUND TOTAL Combined TOTAL Coverage Coverage

Seattle/ Tacoma Combined Coverage

31.32%

583

29.4%

98010 Black Diamond

1,983

621

98022 Enumclaw

8,401

8,067

8,067 96.02%

2,720

32.4%

98321 Buckley

5,991

3,355

4,484

74.85%

1,526

25.5%

239 92.28%

44

17.0%

87.08%

1,794

40.6%

13,878 86.02%

4,568

28.3%

31,139 83.73%

11,235

30.2%

98323 Carbonado 98390 Sumner 98391 Bonney Lake

1,129

259

239

4,421

3,850

16,134

13,878

Insert Total

18,857

12,282

Non-inserted Mail

23

160

Total Circulation

18,880

12,442

621

3,850

183 31,322 84.22%

0 11,235

30.2%

*Partial distribution in Auburn Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage. Source: Nielson 2010 for total households, ABC Audit 12/09 for Tacoma News Tribune and 3/10 for Seattle Times.

SPI Media Kit 2011 3-10-11

Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.

Bonney Lake

Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.


Vashon Island Shopping Patterns & Demographics

Target a powerful market the dailies miss. The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.

Where Vashon Readers Shop

Vashon-Maury Island Beachcomber Average Age

Percentage of readers who have shopped in each area in the last 30 days:

25-45

16%

45-65

39%

65+

44%

Female

74%

Married

63%

Have Children at Home

22%

Own Home

90%

Average Household Income

28%

West Seattle

31%

Westfield-Southcenter Mall

30%

Tacoma

15%

Tacoma Mall

26%

Education Levels

$79,520

Average Discretionary Income

Seattle

High School

$1,450/mo

Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010

Our paid circulation reaches more than 8 out of 10 homes on rural Vashon Island.

6%

Some College

14%

College Degree

21%

Post-Graduate

47%

Income Levels Up to $30,000

11%

$30,000 - $40,000

10%

$40,000 - $50,000

11%

$50,000 - $75,000

24%

$75,000 - $100,000

17%

More than $100,000

27%

Vashon Island Circulation

Total Beachcomber Households Circulation

Zip Code City

98070

4,553

3,420

Mail

-

225

Total Circulation

4,553

3,645

Vashon

Sound Publishing Coverage

75.1%

Tacoma NewsSeattle Seattle News- Tribune Times Times Tribune Sunday Sunday Sunday Sunday Coverage Coverage Coverage

198

4.3%

80.1%

198

1,330

29.2%

4.3%

1,330

29.2%

Independently Audited By:

Important: Please add 2% to insert quantities for spoilage SPI Media Kit 2011 3-10-11

Source: ABC & CVC Audit


Whidbey Crosswind

Kitsap Navy News


Kitsap County Circulation Growth

Sound Publishing keeps pace with Kitsap County’s growth. Since 2001…

• County households have increased 5%

• Sound Publishing’s Kitsap County circulation has increased 22.5%

• The Kitsap Sun’s circulation has decreased 27%

2009-2010 County Households and Distribution County households: 91,039 95,000 90,000

86,698

85,000 80,000

Sound Publishing Inc. circulation in Kitsap County reaches 75,999 households

75,000 70,000 65,000

62,018

60,000 55,000 50,000 45,000 40,000 35,000

32,870

Kitsap Sun weekday circulation 24,005

30,000 25,000

2001

2002

2003

2004

2005

2006

2009

2010

Independently Audited By:

The Kitsap Sun is now reaching only 30% of the homes in Kitsap County on Sunday and only 26% midweek! Source: ABC & CVC Audit

Can you afford to miss OVER HALF of the homes in the county?

Reach 83% of homes in Kitsap County with Sound Publishing! Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies. SPI Media Kit 2011 3-10-11


Kitsap County Shopping Patterns

Reach 83% of Kitsap County households with Sound Publishing. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.

Kitsap readers have a total discretionary income of more than $96 million each month. Discretionary Income Average Discretionary Income

Percentage of Shopping Dollars Spent Outside the Area

Bainbridge Island

Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.

Bremerton

Bainbridge Island Review

$1,670/mo

31%

North Kitsap Herald

$1,170/mo

29%

Central Kitsap Reporter

$1,260/mo

25%

Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.

Port Orchard Independent

$1,175/mo

28%

Central Kitsap

Bremerton Patriot

$ 910/mo

24%

Kitsap Navy News

$1,240/mo

24%

Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.

North Kitsap

Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days: Silverdale

Seattle

Tacoma

Bainbridge Island Review

51%

35%

1%

North Kitsap Herald

50%

11%

3%

45%

12%

7%

71%

7%

6%

Bremerton Patriot Central Kitsap Reporter Port Orchard Independent Kitsap Navy News

} Combo buy

Port Orchard

47%

7%

16%

Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.

34%

6%

20%

Military

Source: Pulse Research Kitsap Navy News readers were surveyed under old newspaper name: Northwest Navigator

SPI Media Kit 2011 3-10-11

North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.

Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.


Kitsap County Demographics

Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age

Port Orchard Independent

25-45

12%

45-65

54%

65+

31%

Female

69%

Married Have Children at Home Own Home Average Household Income Average Discretionary Income

25-45

19%

45-65

50%

65+

29%

Female

67%

72%

Married

69%

31%

Have Children at Home

24%

82%

Own Home

82%

$96,790

Average Household Income

$58,000

$1,676/mo

Average Discretionary Income

$1,177/mo

Bremerton Patriot

North Kitsap Herald Average Age

Average Age

25-45

13%

45-65

51%

65+

36%

Average Age

25-45

27%

45-65

43%

65+

28%

Female

79%

Female

67%

Married

67%

Married

56%

Have Children at Home

22%

Have Children at Home

22%

Own Home

87%

Own Home

71%

Average Household Income

$65,625

Average Discretionary Income

$1,170/mo

$53,775

Average Discretionary Income

$909/mo

Kitsap County

Kitsap Navy News

Central Kitsap Reporter Average Age

Average Household Income

25-45

22%

45-65

44%

65+

34%

Average Age

25-45

57%

45-65

27%

65+

9%

Female

65%

Female

45%

Married

77%

Married

55%

Have Children at Home

30%

Have Children at Home

51%

Own Home

83%

Own Home

46%

Average Household Income Average Discretionary Income

Source: Pulse Research

SPI Media Kit 2011 3-10-11

$62,000 $1,258/mo

Average Household Income Average Discretionary Income

$71,630 $1,239/mo

Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.


CITY

Bainbridge Island Review

Central Kitsap Reporter

Combo Buy

Bremerton Patriot

Kitsap Navy News

North Kitsap Herald

Port Orchard Independent

ZIP CODE TOTAL

75.7%

73.5%

Military

Military

63.6%

81.0%

5.0%

48.7%

83.9%

75.0%

85.8%

66.6%

84.5%

46.9%

35.8%

60.8%

85.6%

Military

Military

85.2%

89.8%

82.8%

46.9%

Weekly Coverage

Kitsap Sun (Sunday)

Kitsap Sun Coverage (Sunday)

Seattle Times (Sunday)

Seattle Times Coverage (Sunday)

Tacoma NewsTribune (Sunday)

Tacoma NewsTribune Coverage (Sunday)

more

39%

Capture a market missed by the Metro Dailies.

Sound offers nearly 39% greater penetration in Kitsap County than the Daily Metros combined!

Nielsen 2010 Estimated Households

Add 2% to delivery quantity for spoilage. Note: Coverages marked Military include official Military publications distributed to Military facilities not tracked by Claritas or the USPS. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip

ZIP

SPI Media Kit 2011 3-10-11


Whidbey Island Shopping Patterns & Demographics

Reach Whidbey’s military, commuter and local workforce. About a third of Whidbey Island shopping dollars go “off Island.”

Whidbey News-Times Average Age

25-45

15%

45-65

45%

65+

39%

Female

61%

Married

71%

Have Children at Home

19%

Own Home

77%

Average Household Income

$63,100

Average Discretionary Income

$1,260/mo

South Whidbey Record

Whidbey Crosswind Average Age

25-45

Average Age

63%

25-45

10% 49% 40%

45-65

19%

45-65

65+

12%

65+

Female

61%

Female

68%

Married

83%

Married

74%

Have Children at Home

58%

Have Children at Home

16%

55%

Own Home

Own Home Average Household Income Average Discretionary Income

91%

Average Household Income

$52,430

Average Discretionary Income

$1,046/mo

$75,600 $1,625/mo

Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.

Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall

Burlington

Bellingham

Alderwood Mall

Everett

South Whidbey Record

6%

9%

4%

46%

21%

Whidbey News-Times

50%

42%

12%

17%

6%

NW Navigator-Whidbey

55%

38%

13%

16%

4%

SPI Media Kit 2011 3-10-11

Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.

South Whidbey

Where Whidbey Islanders Shop

Source: Pulse Research

North Whidbey

Military

Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.


more

77%

CITY

Whidbey Crosswind

Whidbey NewsTimes

ZIP CODE TOTAL Weekly Coverage

Whidbey North TMC

Paid+TMC Circulation

96.6%

88.5%

Military

93.9%

79.2%

62.8%

57.4%

100%

37.9%

Paid+TMC Coverage

Everett Herald (Sunday)

Capture a market missed by the Metro Dailies.

Nielsen 2010 South Estimated Whidbey Households Record

Seattle T imes (Sunday)

Seattle Times Coverage (Sunday)

Source: ABC & CVC Audit

Independently Audited By

Everett Herald Coverage (Sunday)

Sound offers over 77% greater penetration in Island County than the Daily Metros combined!

Add 2% to delivery quantity for spoilage. Note: Coverages marked Military include official Military publications distributed to Military facilities not tracked by Claritas or the USPS. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2010. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip

ZIP

SPI Media Kit 2011 3-10-11


The Marysville Globe & Arlington Times Newspapers

The Marysville Globe has been serving active families for over four generations. Marysville Globe

Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.

Average Age

25-45

38%

45-65

50%

65+

8%

Female

78%

Married

77%

Have Children at Home

51%

Own Home

74%

Average Household Income

$66,789

Average Discretionary Income

$1,314/mo

The Arlington Times can deliver your advertising message to local consumers. With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.

Arlington Times Average Age

Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010

25-45

41%

45-65

42%

65+

13%

Female

70%

Married

78%

Have Children at Home

44%

Own Home

78%

Average Household Income

$68,154

Average Discretionary Income

$1,362/mo

Marysville & Arlington Circulation

ZIP

CITY

Arlington Times & Marysville Globe

Weekly Coverage

Everett Herald Sunday

Coverage

Seattle Times Weekday

Coverage

Seattle Times Sunday

Coverage

Expanded distribution of 45,000 every 2nd Wednesday of the month!

98223

Arlington

15,678

5,475

34.92%

3,944

25.2%

640

4.1%

992

6.3%

98270

Marysville

15,607

9,241

59.21%

4,166

26.7%

980

6.3%

1,487

9.5%

Marysville

9,513

5,167

54.32%

3,024

31.8%

717

7.5%

1,086

11.4%

40,798

19,883

48.74%

11,134

27.3%

2337

5.7%

3565

8.7%

-

379

40,798

20,262

98271

Insert Total Non Inserted Mail Total Circulation

Nielsen 2010 Estimated Households

49.66%

11,134

27.3%

2337

5.7%

3565

8.7%

Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. Sound Publishing, Inc. Circ By Zips

SPI Media Kit 2011 3-10-11

Marysville With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story/ 5 star destination resort hotel operated by the Tulalip Tribe.

Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.


San Juan Islands Shopping Patterns & Demographics

Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.

The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age

25-45

18%

45-65

46%

65+

36%

Female

63%

Married

56%

Have Children at Home

15%

Own Home

80%

Average Household Income

Our circulation covers nearly 100% of the total households in this Northwest paradise.

$62,350

Average Discretionary Income

$1,310/mo

The Islands’ Sounder

Journal of the San Juan Islands

The Sounder is based in Eastsound and primarily covers Orcas Island.

The Journal is based in Friday Harbor and primarily covers San Juan Island.

Average Age

25-45

11%

25-45

16%

45-65

58%

Average Age

45-65

51%

65+

31%

65+

31%

Female

72%

Female

67%

Married

68%

Married

71%

Have Children at Home

17%

Have Children at Home

21%

83%

Own Home

Own Home Average Household Income

$75,470

Average Discretionary Income

$1,219/mo

79%

Average Household Income

$77,548

Average Discretionary Income

$1,428/mo

Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:

Islands’ Sounder

Burlington

Mt. Vernon

Anacortes

Cascade Mall

Bellingham

Seattle

41%

42%

43%

39%

18%

11%

Islands’ Weekly

35%

42%

35%

28%

13%

12%

Journal of the San Juans

27%

29%

20%

28%

16%

8%

Source: Pulse Research 2007/Melissa Data 2010, Nielsen 2010 SPI Media Kit 2011 3-10-11

San Juan Island The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.

Orcas Island

Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.

Lopez Island

Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, crafts people, musicians, farmers, fisherfolks, even a local winery and golf course.


CITY

Source: ABC & CVC Audit

Independently Audited By

Total Circulation

ZIP

SPI Media Kit 2011 3-10-11

2,180

Islands' Weekly

3,004 7,555

Journal of the San Juan ZIP CODE Islands TOTAL

100%

88.87%

100%

56.35%

100%

Weekly Coverage

Seattle Times Coverage (Weekday)

460

6.7%

Seattle Times Coverage (Weekday)

Capture a market missed by the Seattle Times.

Sound offers over 93% greater penetration in San Juan County than the Daily Metros combined!

2,371

Islands' Sounder

*Islands’ Weekly is distributed by mail only. Important: Please add 2% to insert quantities for spoilage Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip

more

93%

6,818

Nielsen 2010 Estimated Households


The Wenatchee & Bellingham Business Journals

A direct line to business owners and top management in two key Washington markets. The Bellingham & Wenatchee Business Journals are where business leaders turn for vital news information and commentary that identifies market trends and focuses on new business opportunities. Our award winning editorial departments produce breaking news and features that our readers can’t find anywhere else! BBJToday.com & WBJToday.com provide timely information to help you do business and keep you in fresh leads, including new business licenses, liquor licenses, construction contracts, top property sales, building permits, tax liens and bankruptcies. Your advertisement in our business journals reach top decision-makers who are CEOs, presidents, owners, managers and employees — a targeted market with unmatched buying power, both on the corporate and personal levels.

Bellingham Business Journal

ZIP

CITY

BBJ Circulation

2010 Average Income

98225

Bellingham

1,355

$50,428

98226

Bellingham

672

$65,107

98229

Bellingham

344

$66,441

98264

Lynden

331

$71,178

98248

Ferndale

132

$60,136

98230

Blaine

125

$68,806

Mailed to misc ZIPS Circulation Total

Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The BBJ caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

421 3,380

Source for 2010 income: 2010 Nielson/Claritas research

Bellingham The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

Wenatchee Business Journal The Wenatchee Business Journal presentS news, informative features and information your business needs to make strategic decisions in today’s marketplace. WBJ Circulation

2010 Average Income

Wenatchee

2,409

$65,925

1,291

$61,885

ZIP

98801

CITY

98802

East Wenatchee

98807

Wenatchee

479

-

98815

Cashmere

326

$63,513

98816

Chelan

386

$60,136

98826

Leavenworth

440

$68,806

98381

Manson

115

$38,958

Mailed to miscellaneous zips Circulation Total Source for 2010 income: 2010 Nielson/Claritas research SPI Media Kit 2011 3-10-11

707 6,153

Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.


Kitsap Navy News & Whidbey Crosswind Demographics

Target the Navy’s $1.5 billion payroll with the Kitsap Navy News & Whidbey Crosswind. The Kitsap Navy News covers the community surrounding Puget Sound's Naval Bases including Bremerton, Bangor and Keyport.

The Whidbey Crosswind provides coverage for Whidbey Island's Naval Air Station and Community.

Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.

n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Kitsap Navy News & Whidbey Crosswind. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.

Photo credits: Navy Region Northwest

Island County Is home to Naval Air Station Whidbey.

Demographics of Kitsap Navy News & Whidbey Crosswind Readers Distributed every Friday to Naval Base Kitsap & Naval Air Station Whidbey Island communities Readership Age

Northwest Navy Stats:

A $2.1 Billion Economic Impact

18 -29

21%

30-44

45%

45-65

24%

Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County)

Female

51%

Employment (uniformed & civilian)

Married

66%

Annual Payroll

$1.558 billion

Have Children at Home

54%

Military Retiree Pensions

$483.1 million

Own Home

51%

Health Care Paid to Private Providers

$64,758

Purchases of Local Goods & Services

$133.1 million

Net Direct Impact*

$2.125 billion

Average Household Income Average Discretionary Income

$1,149/mo

Source: Washington State Office of Financial Management and Pulse Research SPI Media Kit 2011 3-10-11

On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.

Kitsap County 41,958

$50.2 million

Is home to Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.


Kitsap Navy News & Whidbey Crosswind Circulation 2011

SERVING COMMUNITIES SURROUNDING KITSAP NAVAL BASES ZIP

CITY

Kitsap Navy News

98310

Bremerton

620

98311

Bremerton

770

98312

Bremerton

1,415

98314

Bremerton

460

98315

Silverdale

320

98332

Gig Harbor

300

98337

Bremerton

395

98345

Keyport

65

98346

Kingston

170

98366

Port Orchard

936

98370

Poulsbo

390

98383

Silverdale

338

98392

Suquamish

45

98524

Allyn

65

98528

Belfair

180

Insert Total

6,469

Non Inserted Mail

1,933

Total Circulation

8,402

SERVING COMMUNITIES SURROUNDING WHIDBEY AIR STATION ZIP

CITY

Whidbey Crosswind

98239

Coupeville

98277

Oak Harbor

4,514

98278

Oak Harbor

1,500

Total Circulation Grand Total

996

US NAVY PHOTO CREDITS

TARGET A POWERFUL AUDIENCE

7,010

15,412

Important: Please add 2% to insert quantities for spoilage Reservists 2,399

SPI Media Kit 2011 3-10-11

Contractors 11,400

Civilians 15,655

Active Duty 26,100

Navy Family 42,341

Retirees 55,510


Ta r g e t e d M a r k e t i n g & C u s t o m S e r v i c e s

Boost your bottom line with these creative solutions and services. Reach your niche customers through our specialty publications. Our special sections and niche publications reach a variety of audiences within the community. • Visitor guides • Community almanacs • Special sections for holidays and shopping seasons • Coupon books

Let us design, print and deliver your custom ad flyer to every home in the neighborhood. Deliver your message to the entire market or reach specific Zip Codes with our Print & Deliver program. Let us take care of designing, printing and distributing your advertising insert.

Zip Code distribution gives you pinpoint accuracy. Target your inserts precisely to the customers who are most valuable to your business, or expand your coverage to include the entire market.

SPI Media Kit 2011 3-10-11

Free market research to help you analyze your market share and customers’ needs. How does your business stack up against the competition? How much do your customers plan to spend on your products or services? You have questions—we have answers. Ask your marketing representative for a free customized market research report.

Reach thousands of Web readers with online advertising. Of those going online for local news, 63% found it on a local newspaper’s website, compared to 17% for sites such as Yahoo, MSN or Google. And only 12% to the website of a local television station. Ads on suburban newspaper websites are viewed by your intended, local audience. Link customers directly to targeted content on your website. An 100% opt-in marketing tool to compliment your print campaign.

We can handle your commercial printing. Let us bid on your offset web jobs: • Newsletters • Sales flyers • Spadeas • Gatefolds • Booklets • Inserts and more Call us today!


We've got you covered in the Pacific Northwest. El Siete Dias*

BUSINESS JOURNALS Bellingham Business Journal

PH: (360) 647-8805 n Tabloid n Monthly Publishes 1st Monday of the month. www.BBJToday.com

Vashon/Maury Island Beachcomber Vashon-Maury Island Beachcomber PH: (206) 463-9195 n Tabloid n Wed www.VashonBeachcomber.com

PH: (360) 825-2555 n Tabloid n Wed www.CourierHerald.com

Federal Way Mirror

PH: (509) 663-6730 n Tabloid n Monthly Publishes 1st Monday of the month. www.WBJToday.com

Weekly Volcano*

PH: (253) 925-5565 n Tabloid n Wed/Sat www.FederalWayMirror.com

publishes Thursday

ISLAND COUNTY

Fort Lewis Ranger*

CLALLAM/JEFFERSON COUNTY

publishes Thursday

North Whidbey TMC

Issaquah/Sammamish Reporter

Forks Forum*

Peninsula Daily News*

publishes Sunday-Friday

South Whidbey Record

PH: (360) 221-5300 n Tabloid n Wed/Sat www.SouthWhidbeyRecord.com

Kent Reporter

Port Townsend Leader*

Whidbey Crosswind

PH: (253) 872-6600 n Tabloid n Fri www.KentReporter.com

publishes Wednesday

Sequim Gazette*

PH: (360) 675-6611 n Tabloid n Fri www.WhidbeyCrosswind.com

Kirkland Reporter

publishes Wednesday

Whidbey News-Times

PH: (425) 822-9166 n Tabloid n Fri www.KirklandReporter.com

Sequim This Week*

publishes Wednesday

PH: (360) 675-6611 n Tabloid n Wed/Sat www.WhidbeyNewsTimes.com

Little Nickel - Kent

KITSAP COUNTY

Shelton-Mason County Journal*

Little Nickel - Tacoma

PH: (206) 842-6613 n Tabloid n Fri www.BainbridgeReview.com

PH: (253) 472-6989

n

www.littlenickel.com

Bremerton Patriot/Central Kitsap Reporter

publishes Thursday

Tabloid n Thu

SAN JUAN COUNTY

Madison Park Times*

PH: (360) 308-9161 n Tabloid n Fri www.BremertonPatriot.com www.CentralKitsapReporter.com

Islands’ Sounder

publishes Monthly

PH: (360) 376-4500 n Tabloid n Wed www.IslandsSounder.com

Maple Valley & Covington Reporter PH: (425) 432-1209 n Tabloid n Fri www.CovingtonReporter.com www.MapleValleyReporter.com

Kingston Community News

PH: (360) 779-4464 n Tabloid n Monthly www.KingstonCommunityNews.com Reserve space by the 15th of the month for publication on the last Friday of the month.

Islands’ Weekly

PH: (360) 468-4242 n Tabloid n Tue www.IslandsWeekly.com

Mercer Island Reporter

Journal of the San Juan Islands

PH: (206) 232-1215 n Tabloid n Wed www.MI-Reporter.com

Kitsap Navy News

PH: (360) 308-9161 n Tabloid n Fri www.KitsapNavyNews.com

PH: (360) 378-5696 n Tabloid n Wed www.SanJuanJournal.com

Nguoi Viet Tay Bac*

SKAGIT COUNTY

North Seattle Herald-Outlook*

La Conner Weekly News*

The Northwest Airlifter*

Little Nickel - Mount Vernon

Publishes Tuesdays & Fridays

Kitsap Week

PH: (360) 779-4464 n Tabloid n Fri

publishes Wednesday

publishes 1st & 3rd Wed of each month

Little Nickel - Silverdale

PH: (360) 308-0279 n Tabloid n Thu www.littlenickel.com

(360) 424-9000 www.littlenickel.com

publishes Thursday

Queen Anne News/Magnolia News*

North Kitsap Herald

SNOHOMISH COUNTY

publishes Wednesday

PH: (360) 779-4464 n Tabloid n Fri www.NorthKitsapHerald.com

Redmond Reporter

Port Orchard Independent

Arlington Times/Marysville Globe

PH: (425) 867-0353 n Tabloid n Fri www.Redmond-Reporter.com

PH: (360) 876-4414 n Tabloid n Fri www.PortOrchardIndependent.com

PH: (360) 659-1300 n Tabloid n Wed www.MarysvilleGlobe.com www.ArlingtonTimes.com

Renton Reporter

KING & PIERCE COUNTY

PH: (425) 255-3484 n Tabloid n Fri www.RentonReporter.com

Auburn Reporter

Edmonds Beacon*

publishes Thursday

Russian World News*

PH: (253) 833-0218 n Tabloid n Fri www.Auburn-Reporter.com

Little Nickel - Everett

publishes Twice Monthly

Bellevue Reporter

The Scene

Bonney Lake & Sumner Courier-Herald

Snoqualmie Valley Record

Bothell/Kenmore Reporter

South Seattle Beacon*

PH: (425) 493-5100 n Tabloid n Wed www.littlenickel.com

PH: (425) 453-4270 n Tabloid n last Wed/Fri www.TheBellevueScene.com

PH: (425) 453-4270 n Tabloid n Fri www.BellevueReporter.com

Mukilteo Beacon*

publishes Wednesday

The Weekly Herald*

PH: (425) 888-2311 n Tabloid n Wed www.ValleyRecord.com

PH: (360) 825-2555 n Tabloid n Wed www.BLSCourierHerald.com

publishes Wednesday

OREGON

publishes 1st & 3rd Wed of each month

PH: (425) 483-3732 n Tabloid n 1st & 3rd Fri www.Bothell-Reporter.com

Nickel Ads - Portland

(503) 251-7569 n Tabloid n Thu www.nickelads.com * Partner Papers

Tacoma Daily Index

PH: (253) 627-4853 n Tabloid n Daily www.TacomaDailyIndex.com

Capitol Hill Times*

publishes 1st & 3rd Wed of each month

Toll Free (888) 443-5815

MASON COUNTY

PH: (253) 437-6000 n Tabloid n Wed www.littlenickel.com

Bainbridge Island Review

n

PH: (360) 675-6611 n Tabloid n Wed

PH: (425) 391-0363 n Tabloid n Fri www.Issaquah-Reporter.com www.Sammamish-Reporter.com

publishes Thursday

SPI Media Kit 2011 3-10-11

PH: (253) 872-6600 n Tabloid n Monthly/3rd Wed www.TukwilaReporter.com

Enumclaw Courier-Herald

Wenatchee Business Journal

National Sales Office

Tukwila Reporter

publishes Wednesday (in King, Pierce and Snohomish Counties)

n

Fax (360) 394-5841

n

www.SoundPublishing.com

n

2700 Richards Road, Suite 201, Bellevue, WA 98005


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.