/taboninfo03022011

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2011

Tab-On® Rate Card

MAKE THE FRONT

PAGE ON WASHINGTON STATE’S LARGEST NEWSPAPER NETWORK!

National Sales Office: Toll Free (888) 443-5815 | Ph: (360) 394-5800 | Fax (360) 394-5841 2700 Richards Road, STE 201 | Bellevue, WA 98005 www.soundpublishing.com

Tab-On_2-17-11.indd


Tab-On速 Ads Front Page Advertising

n Bright, bold colors that jump off the front page n Special adhesive for clean removal

Group 1 Pricing

Group 2 Pricing

Annual Frequency

1x

6x

12x

26x

1x

6x

12x

26x

10m

$85

$83

$81

$79

$111

$109

$107

$105

25m

$69

$67

$65

$63

$95

$93

$91

$89

50m

$67

$65

$63

$61

$93

$91

$89

$87

75m

$65

$63

$61

$59

$91

$89

$87

$85

100m

$63

$61

$59

$57

$89

$87

$85

$83

*4 color & process color are not available on quantities under 25,000. Above prices based on white paper & one ink color. Add $3/m for colored paper. Add $3/m for each additional ink color. Add $20/m for process color.

Tab-On速 Plus Front Page Advertising 2 sided Tab-On速 provides more space to get your message out n Ideal for disclaimers, directions, and listings n 4 color & process color are available on quantities 25,000 and above. Add $36/m for process color. n

Group 1 Pricing Annual Frequency

1x

6x

Group 2 Pricing 12x

26x

1x

6x

12x

26x

25m

$84

$82

$80

$78

$110

$108

$106

$104

50m

$72

$70

$68

$66

$98

$96

$94

$92

75m

$70

$68

$66

$64

$96

$94

$92

$90

100m

$72

$70

$68

$66

$98

$96

$94

$92

Above prices based on white paper & one ink color. Add $3/m for colored paper. Add $9/m for each additional ink color. Add $36/m for process color.

PowerAd速 Advertising Booklets Expanded content booklet easily removes leaving only a clear backing on the printed material n Folds out to 4 or 8 printable panels n

Group 1 Pricing Annual Frequency

1x

6x

Group 2 Pricing 12x

26x

1x

6x

12x

26x

50m

$149

$145

$141

$137

$175

$171

$167

$163

75m

$140

$136

$132

$128

$166

$162

$158

$154

100m

$132

$128

$124

$120

$158

$154

$150

$146

8 Panel Power Booklets are also available, add $20/m. This product includes 4 color on all pages. Deadline is the 20th each month, delivery on the 14th. Tab-On_2-17-11.indd


VersaCoupons® Redeemable front page coupon Coupon or card size is 2 inches by 3.125 inches n The back side can have writable areas n Cards can be bar-coded and sequentially numbered n n

Group 1 Pricing

Group 2 Pricing

Annual Frequency

1x

6x

12x

26x

1x

6x

12x

26x

25m

$178

$168

$158

$148

$204

$194

$184

$174

50m

$162

$152

$142

$132

$188

$178

$168

$158

75m

$147

$137

$127

$117

$173

$163

$153

$143

100m

$131

$121

$111

$101

$157

$147

$137

$127

VersaCards® Group 1 Pricing

Group 2 Pricing

Annual Frequency

1x

6x

12x

26x

1x

6x

12x

26x

25m

$183

$173

$163

$153

$209

$199

$189

$179

50m

$162

$152

$142

$132

$188

$178

$168

$158

75m

$142

$132

$122

$112

$168

$158

$148

$138

100m

$122

$112

$102

$97

$148

$138

$128

$123

Includes 2 colors on one side, 1 color on back. Add full color to the front for $50/m.

Tab-On® Scratch & Play Advertising Are ideal for contests, games, coupons or promotions Vibrant, bold colors grab the attention of readers, while the scratch area draws readers further into the ad, prompting them to take action n n

Group 1 Pricing

Group 2 Pricing

Annual Frequency

1x

6x

12x

26x

1x

6x

12x

26x

50m

$181

$171

$161

$151

$207

$197

$187

$177

75m

$166

$156

$146

$136

$192

$182

$172

$162

100m

$148

$138

$128

$118

$174

$164

$154

$144

Add $10/m for 2 color/1 side

Track & Play™ (Sequential Numbers) Consecutive numbers and bar coding allow for easy tracking of customer’s response n 2/1 colors add $5/m, bar codes add $30/m n

Group 1 Pricing

Group 2 Pricing

Annual Frequency

1x

6x

12x

26x

1x

6x

12x

26x

50m

$160

$155

$150

$145

$186

$181

$176

$171

75m

$153

$148

$143

$138

$179

$174

$169

$164

100m

$148

$143

$138

$133

$174

$169

$164

$159 Tab-On_2-17-11.indd


Tab-On® Front Page Advertising PG

Sound Publishing Weekly Publication

Issue

Delivery

Circulation

Kitsap County 1 1 2 1 1

Bainbridge Island Review Bremerton Patriot/Central Kitsap Reporter Kingston Community News North Kitsap Herald Port Orchard Independent

Fri Fri last Fri Fri Fri

carrier carrier mail carrier carrier

4,237 30,368 9,099 12,768 18,209

Fri Fri Wed 1st/3rd Fri Wed Wed/Sat Fri Fri Fri Fri Wed Fri Fri Wed Wed

carrier carrier carrier carrier carrier carrier carrier carrier carrier carrier mail carrier carrier carrier carrier

24,738 39,248 18,880 21,662 13,116 30,235 29,728 27,650 26,047 24,184 3,442 24,635 30,035 13,875 3,645

Wed Tues Wed Wed/Sat Wed/Sat

mail/carrier mail mail carrier carrier

King & Pierce County 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1

Auburn Reporter Bellevue Reporter Bonney Lake & Sumner Courier-Herald Bothell/Kenmore Reporter Enumclaw Courier-Herald Federal Way Mirror Issaquah/Sammamish Reporter Kent Reporter Kirkland Reporter Maple Valley & Covington Reporter Mercer Island Reporter Redmond Reporter Renton Reporter Snoqualmie Valley Record Vashon-Maury Island Beachcomber

Island & San Juan County 2 2 2 1 1

Islands’ Sounder Islands’ Weekly Journal of the San Juan Islands South Whidbey Record Whidbey News-Times

2,371 2,180 3,004 4,365 6,549

Snohomish County 1 1

Arlington Times/ Marysville Globe Wed 100% distribution every 2nd Wednesday of the month!

carrier

20,262 43,000

Bellingham Business Journal Wenatchee Business Journal

first Mon first Mon

mail/sc mail/sc

5,728 14,534

Wed Wed Wed Wed Wed Wed Wed Thurs Thurs Thurs Thurs

rack rack rack rack rack rack rack rack rack rack rack

20,000 26,500 14,700 12,900 22,200 17,320 18,500 27,000 19,030 23,450 21,000

Whatcom/Skagit/Island County North Snohomish County Central Snohomish County South Snohomish, North King County Seattle/Eastside Southwest King County Southeast King County West Pierce County East Pierce County Peninsula/Kitsap County Thurston/Grays Harbor/Lewis /Mason County

with Sound Publishing’s unbeatable combination of high household distribution and strong readership. Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline. We remain firm in our commitment to bring consumers anywhere else: Local community news about events, schools, government and sports that fits

Little Nickel Classifieds 2 2 2 2 2 2 2 2 2 2 2

Get the results you demand

vital news coverage they can’t find

Business Journals 2 2

Make the front pages of Washington State’s largest newspaper network!

2

Southwest Washington

Thurs

rack

21,000

2

Oregon Super Nickel

Thurs

rack

75,000

n Price Group 1 n Price Group 2 Please call if you have a special turnaround request. Turnaround time is 17 work days for Tab-On® Ads, 22 work days for Versa Cards/Coupons, and 28 work days for Power Ad® Booklets. Turnaround times INCLUDE normal time in transit and estimated Sound press inserting deadlines. Maximum number of TabOns® the press can handle per day – 100,000. They must be scheduled full run only – no special zip code or zone breakdowns.

the needs, lifestyles and interests of our readers. If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!

Ahead Of The Times

Ph: (360) 394-5800 | Fax (360) 394-5841 2700 Richards Road, Suite 201 Bellevue, WA 98005 www.soundpublishing.com Tab-On_2-17-11.indd


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