2011
Tab-On® Rate Card
MAKE THE FRONT
PAGE ON WASHINGTON STATE’S LARGEST NEWSPAPER NETWORK!
National Sales Office: Toll Free (888) 443-5815 | Ph: (360) 394-5800 | Fax (360) 394-5841 2700 Richards Road, STE 201 | Bellevue, WA 98005 www.soundpublishing.com
Tab-On_2-17-11.indd
Tab-On速 Ads Front Page Advertising
n Bright, bold colors that jump off the front page n Special adhesive for clean removal
Group 1 Pricing
Group 2 Pricing
Annual Frequency
1x
6x
12x
26x
1x
6x
12x
26x
10m
$85
$83
$81
$79
$111
$109
$107
$105
25m
$69
$67
$65
$63
$95
$93
$91
$89
50m
$67
$65
$63
$61
$93
$91
$89
$87
75m
$65
$63
$61
$59
$91
$89
$87
$85
100m
$63
$61
$59
$57
$89
$87
$85
$83
*4 color & process color are not available on quantities under 25,000. Above prices based on white paper & one ink color. Add $3/m for colored paper. Add $3/m for each additional ink color. Add $20/m for process color.
Tab-On速 Plus Front Page Advertising 2 sided Tab-On速 provides more space to get your message out n Ideal for disclaimers, directions, and listings n 4 color & process color are available on quantities 25,000 and above. Add $36/m for process color. n
Group 1 Pricing Annual Frequency
1x
6x
Group 2 Pricing 12x
26x
1x
6x
12x
26x
25m
$84
$82
$80
$78
$110
$108
$106
$104
50m
$72
$70
$68
$66
$98
$96
$94
$92
75m
$70
$68
$66
$64
$96
$94
$92
$90
100m
$72
$70
$68
$66
$98
$96
$94
$92
Above prices based on white paper & one ink color. Add $3/m for colored paper. Add $9/m for each additional ink color. Add $36/m for process color.
PowerAd速 Advertising Booklets Expanded content booklet easily removes leaving only a clear backing on the printed material n Folds out to 4 or 8 printable panels n
Group 1 Pricing Annual Frequency
1x
6x
Group 2 Pricing 12x
26x
1x
6x
12x
26x
50m
$149
$145
$141
$137
$175
$171
$167
$163
75m
$140
$136
$132
$128
$166
$162
$158
$154
100m
$132
$128
$124
$120
$158
$154
$150
$146
8 Panel Power Booklets are also available, add $20/m. This product includes 4 color on all pages. Deadline is the 20th each month, delivery on the 14th. Tab-On_2-17-11.indd
VersaCoupons® Redeemable front page coupon Coupon or card size is 2 inches by 3.125 inches n The back side can have writable areas n Cards can be bar-coded and sequentially numbered n n
Group 1 Pricing
Group 2 Pricing
Annual Frequency
1x
6x
12x
26x
1x
6x
12x
26x
25m
$178
$168
$158
$148
$204
$194
$184
$174
50m
$162
$152
$142
$132
$188
$178
$168
$158
75m
$147
$137
$127
$117
$173
$163
$153
$143
100m
$131
$121
$111
$101
$157
$147
$137
$127
VersaCards® Group 1 Pricing
Group 2 Pricing
Annual Frequency
1x
6x
12x
26x
1x
6x
12x
26x
25m
$183
$173
$163
$153
$209
$199
$189
$179
50m
$162
$152
$142
$132
$188
$178
$168
$158
75m
$142
$132
$122
$112
$168
$158
$148
$138
100m
$122
$112
$102
$97
$148
$138
$128
$123
Includes 2 colors on one side, 1 color on back. Add full color to the front for $50/m.
Tab-On® Scratch & Play Advertising Are ideal for contests, games, coupons or promotions Vibrant, bold colors grab the attention of readers, while the scratch area draws readers further into the ad, prompting them to take action n n
Group 1 Pricing
Group 2 Pricing
Annual Frequency
1x
6x
12x
26x
1x
6x
12x
26x
50m
$181
$171
$161
$151
$207
$197
$187
$177
75m
$166
$156
$146
$136
$192
$182
$172
$162
100m
$148
$138
$128
$118
$174
$164
$154
$144
Add $10/m for 2 color/1 side
Track & Play™ (Sequential Numbers) Consecutive numbers and bar coding allow for easy tracking of customer’s response n 2/1 colors add $5/m, bar codes add $30/m n
Group 1 Pricing
Group 2 Pricing
Annual Frequency
1x
6x
12x
26x
1x
6x
12x
26x
50m
$160
$155
$150
$145
$186
$181
$176
$171
75m
$153
$148
$143
$138
$179
$174
$169
$164
100m
$148
$143
$138
$133
$174
$169
$164
$159 Tab-On_2-17-11.indd
Tab-On® Front Page Advertising PG
Sound Publishing Weekly Publication
Issue
Delivery
Circulation
Kitsap County 1 1 2 1 1
Bainbridge Island Review Bremerton Patriot/Central Kitsap Reporter Kingston Community News North Kitsap Herald Port Orchard Independent
Fri Fri last Fri Fri Fri
carrier carrier mail carrier carrier
4,237 30,368 9,099 12,768 18,209
Fri Fri Wed 1st/3rd Fri Wed Wed/Sat Fri Fri Fri Fri Wed Fri Fri Wed Wed
carrier carrier carrier carrier carrier carrier carrier carrier carrier carrier mail carrier carrier carrier carrier
24,738 39,248 18,880 21,662 13,116 30,235 29,728 27,650 26,047 24,184 3,442 24,635 30,035 13,875 3,645
Wed Tues Wed Wed/Sat Wed/Sat
mail/carrier mail mail carrier carrier
King & Pierce County 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1
Auburn Reporter Bellevue Reporter Bonney Lake & Sumner Courier-Herald Bothell/Kenmore Reporter Enumclaw Courier-Herald Federal Way Mirror Issaquah/Sammamish Reporter Kent Reporter Kirkland Reporter Maple Valley & Covington Reporter Mercer Island Reporter Redmond Reporter Renton Reporter Snoqualmie Valley Record Vashon-Maury Island Beachcomber
Island & San Juan County 2 2 2 1 1
Islands’ Sounder Islands’ Weekly Journal of the San Juan Islands South Whidbey Record Whidbey News-Times
2,371 2,180 3,004 4,365 6,549
Snohomish County 1 1
Arlington Times/ Marysville Globe Wed 100% distribution every 2nd Wednesday of the month!
carrier
20,262 43,000
Bellingham Business Journal Wenatchee Business Journal
first Mon first Mon
mail/sc mail/sc
5,728 14,534
Wed Wed Wed Wed Wed Wed Wed Thurs Thurs Thurs Thurs
rack rack rack rack rack rack rack rack rack rack rack
20,000 26,500 14,700 12,900 22,200 17,320 18,500 27,000 19,030 23,450 21,000
Whatcom/Skagit/Island County North Snohomish County Central Snohomish County South Snohomish, North King County Seattle/Eastside Southwest King County Southeast King County West Pierce County East Pierce County Peninsula/Kitsap County Thurston/Grays Harbor/Lewis /Mason County
with Sound Publishing’s unbeatable combination of high household distribution and strong readership. Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline. We remain firm in our commitment to bring consumers anywhere else: Local community news about events, schools, government and sports that fits
Little Nickel Classifieds 2 2 2 2 2 2 2 2 2 2 2
Get the results you demand
vital news coverage they can’t find
Business Journals 2 2
Make the front pages of Washington State’s largest newspaper network!
2
Southwest Washington
Thurs
rack
21,000
2
Oregon Super Nickel
Thurs
rack
75,000
n Price Group 1 n Price Group 2 Please call if you have a special turnaround request. Turnaround time is 17 work days for Tab-On® Ads, 22 work days for Versa Cards/Coupons, and 28 work days for Power Ad® Booklets. Turnaround times INCLUDE normal time in transit and estimated Sound press inserting deadlines. Maximum number of TabOns® the press can handle per day – 100,000. They must be scheduled full run only – no special zip code or zone breakdowns.
the needs, lifestyles and interests of our readers. If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!
Ahead Of The Times
Ph: (360) 394-5800 | Fax (360) 394-5841 2700 Richards Road, Suite 201 Bellevue, WA 98005 www.soundpublishing.com Tab-On_2-17-11.indd