Effective April 1, 2011
WASHINGTON
NEWSPAPER
AD RATES
NETWORK We’ve got you covered around all
2011
5 military bases in W. Washington!
US Navy photo by Gary Nichols/Released
KITSAP NAVY NEWS ★ WHIDBEY CROSSWIND Your gateway to the Pacific Northwest’s $3.4 million military payroll. Western Washington is home to nearly 80,000 military families employed around the area’s five major military bases and over a hundred installations. The new Kitsap Navy News chronicles the Bremerton, Bangor and Keyport Naval base communities, while the Whidbey Crosswind covers activities on and around Naval Air Station Whidbey Island at Oak Harbor.
DISPLAY ANNUAL BULK RATES
CLASSIFIED LINE RATES
(Free to military personnel!) Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings.
Rates listed are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period.
Annual Bulk in column inches
Kitsap Navy News & Whidbey Crosswind Combo Buy
Kitsap Navy News
Whidbey Crosswind
Open rate
$35.30
$22.40
$19.15
78”
32.50
20.95
17.30
175”
30.47
19.90
15.95
350”
29.45
19.15
15.50
600”
28.39
18.40
15.00
1200”
26.35
16.90
14.10
2300”
24.65
15.85
13.15
3500”
23.93
15.35
12.80
4700”
23.16
14.85
12.40
5800”
22.44
14.40
12.00
6800”
21.80
14.00
11.65
Open
$3.00
Kitsap Navy News & Whidbey Crosswind
Kitsap Navy News
Whidbey Crosswind
Open
$25.20
$11.05
$18.60
Annual Bulk in column inches 50”
20.32
9.94
13.96
150”
19.04
9.42
12.98
300”
18.36
9.00
12.60
500”
17.77
8.81
12.10
1000”
17.03
8.29
11.74
2000”
15.28
7.73
10.25
3000”
14.88
7.50
10.00
4000”
14.45
7.42
9.58
5000”
14.07
7.30
9.25
6000”+
13.66
7.16
8.91
Kitsap Navy News & Whidbey Crosswind Combo Buy
Kitsap Navy News
Whidbey Crosswind
6 week
$29.45
$18.70
$15.95
13 week
27.68
17.55
15.00
26 week (40” or less)
26.01
16.50
14.10
26 week (41” & over)
24.35
15.40
13.25
52 week (40” or less)
22.91
14.30
12.65
Consecutive Weekly Program
52 week (41” & over)
21.29
13.20
11.85
SINGLE SHEET PREPRINT
Size is 8-1/2” x 11”. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Open
6x
12x
18x
26x
36x
50x
3,000
$51.00
$50.50
$50.00
$49.50
$49.00
$48.50
$48.00
10,000
42.00
41.50
41.00
40.50
40.00
39.50
39.00
20,000
41.00
40.50
40.00
39.50
39.00
38.50
38.00
40,000
40.00
39.50
39.00
38.50
38.00
37.50
37.00
60,000
39.00
38.50
38.00
37.50
37.00
36.50
36.00
100,000+
37.00
36.50
36.00
35.50
35.00
34.50
34.00
4-32 PAGE TAB PREPRINT
Over 32 pages add $2 per thousand per 8 pages. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Quantity
Whidbey Crosswind
$3.00
Rates are per column inch. Free to military personnel! Run any combination of ad sizes and frequency during a 12-month contract period.
Rates listed are per column inch. Create impact and stretch your budget when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
Quantity
Kitsap Navy News
$5.10
CLASSIFIED DISPLAY ANNUAL BULK RATES
DISPLAY WEEKLY FREQUENCY RATES Consecutive Weekly Program
Weekly Rates
Kitsap Navy News & Whidbey Crosswind
Open
6x
12x
18x
26x
36x
50x
3,000
$65.00
$64.50
$59.00
$58.50
$57.00
$56.50
$55.00
10,000
59.00
58.50
56.00
55.50
54.00
53.50
52.00
20,000
56.00
55.50
54.00
53.50
52.00
51.50
50.00
40,000
54.00
53.50
52.00
51.50
50.00
49.50
48.00
60,000
52.00
51.50
50.00
49.50
48.00
47.50
46.00
100,000+
48.00
47.50
46.00
45.50
44.00
43.50
42.00
CLASSIFIED DISPLAY WEEKLY FREQUENCY RATES Rates are per column inch. Stretch your budget and get results when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify. Kitsap Navy News & Whidbey Crosswind
Kitsap Navy News
Whidbey Crosswind
6 week
$20.49
$9.11
$14.99
13 week
19.13
8.54
13.96
26 week (40” or less)
16.01
8.01
10.82
26 week (41” & over)
15.22
7.51
10.40
52 week (40” or less)
14.62
6.95
10.25
52 week (41” & over)
13.35
6.44
9.27
PREPRINT DELIVERY & INFO PREPRINT SHIPPING: For the Kitsap Navy New & Whidbey Crosswind, deliver preprints one week prior to publication to: Everett Press 11323 Commando Rd W (Dock Doors #7 & #8) Everett, WA. 98204 Phone (425) 355-0717
After Hours: (425) 290-6609
PREPRINT RESERVATION DEADLINES: Kitsap Navy New & Whidbey Crosswind deadline at 10 am on Tuesday one week prior to publication.
MINIMUM QUANTITY & SPOILAGE: 2,000 preprints or $150 minimum charge.
Please add 2% of the circulation quantity for spoilage.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Pre-printed inserts are to be half-folded and measure no more than 12.5” x 11.25”. (Minimum size 4”x 6”.)
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
THE RANGER ★ NORTHWEST AIRLIFTER (civilian-owned publications) DISPLAY & CLASSIFIED WEEKLY FREQUENCY RATES
n
Rates listed are modular. Create impact and stretch your budget when you commit to these weekly frequency levels.
Full Page
For Kitsap Navy News & Whidbey Crosswind: Spot color..............................................................................$150 2 or more colors.........................................................$135 each Full process color................................................................$395 Multiple editions........................................................$135 each Double truck spot colors..........................................$220 each
Airlifter/Ranger 10.5”x 13”
Open
$2,376.00
10% 6 weeks
$2,138.40
15% 13 weeks
$2,091.60
20% 26 weeks
$1,900.80
25% 52 weeks
$1,782.00
3/4 Page
10.5”x 10.625”
For The Ranger & Northwest Airlifter combined: Rates are per line, per issue. Kitsap Navy News & Whidbey Crosswind are published Friday mornings. The Ranger & Northwest Airlifter are published Thursday mornings.
$1,980.00
10% 6 weeks
$1,782.00
15% 13 weeks
$1,683.00
20% 26 weeks
$1,584.00
Weekly Rates
25% 52 weeks
$1,485.00
Open
10.5”x 6.375”
Open
$1,188.00
10% 6 weeks
$1,069.20
15% 13 weeks
$1,009.80
20% 26 weeks
$949.20
25% 52 weeks
$891.00
$4.15
PREPRINT DELIVERY & INFO Preprinted Inserts
Lowest Rate
One to four pages
$55
$45
Five to eight pages
$58
$48
5.125”x 6.375”
Over eight pages
$61
$51
Open
$594.00
PREPRINT SHIPPING:
10% 6 weeks
$534.60
15% 13 weeks
$504.90
20% 26 weeks
$475.20
For The Ranger & Northwest Airlifter, deliver by Tuesday, 10 am, week of publication to: Everett Press 11323 Commando Rd W (Dock Doors #7 & #8) Everett, WA. 98204 Phone (425) 355-0717
1/8 Page
$445.50 2.5”x 4.125” or 5.125”x 2”
Open
$198.00
10% 6 weeks
$178.20
15% 13 weeks
$168.30
20% 26 weeks
$158.40
25% 52 weeks
$148.50
1/16 Page
2”x 2”
Open
$99.00
10% 6 weeks
$89.10
15% 13 weeks
$84.15
20% 26 weeks
$79.20
25% 52 weeks
$74.25
PREPRINT RESERVATION DEADLINES: Ranger & Northwest Airlifter: 4 pm on Monday prior to publication.
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Ranger & NW Airlifter inserts may not exceed 9” x 12”.
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
ADVERTISING RESERVATION DEADLINES Kitsap Navy News & Whidbey Crosswind.....Tuesday, 10am Ranger & Northwest Airlifter...........................Tuesday, 11am
n
Normal Rate
25% 52 weeks
n
The Ranger & Northwest Airlifter Combined
9”x 11” or folded
1/4 Page
Spot color................................................................................$75 2 colors..................................................................................$150 Full process color................................................................$225
CLASSIFIED LINE RATES
Open
1/2 Page
COLOR RATES
All rates are based per single page per zoned edition. Color separations are extra.
NON-COMMISSIONABLE RATES
Rates are non-commissionable — net with no cash discounts and available for an individual, single store, service establishment or group under single ownership operating under a single name. n
MECHANICAL INFORMATION
Acceptable half-tone screen is 85 line. All ads smaller than full page must be bordered to exact dimensions. Any Whidbey Crosswind or Kitsap Navy News advertisement which exceeds 11 inches in height will be billed at 13 inches. Ranger or Airlifter ads exceeding 14 inches in height will be billed at 16 inches.
KITSAP NAVY NEWS & WHIDBEY CROSSWIND DISPLAY AD SPECS
KITSAP NAVY NEWS & WHIDBEY CROSSWIND CLASSIFIED AD SPECS
Full Page.............6 col. x 12.75” 1 column...........................1.5” 2 columns.................. 3.1666” 3 columns.................. 4.8333” 4 columns........................ 6.5” 5 columns.................. 8.1666” 6 columns.................. 9.8333”
Full Page 8 col. x 12.75” 1 column...................... 1.078” 2 columns.................... 2.236” 3 columns.................... 3.394” 4 columns.................... 4.552” 5 columns...................... 5.71” 6 columns.................... 6.868” 7 columns.................... 8.026” 8 columns.................... 9.184”
RANGER & NW AIRLIFTER DISPLAY AD SIZES 1/16 page:................. 2.5”x 2” 1/8 page vert..... 2.5”x 4.125” 1/8 page horiz...... 5.125”x 2” 1/4 page:.......... 5.125”x 6.375 1/2 page vert...... 5.125”x 13”
Photo credits: Navy Region Northwest
Retirees make up over a third of the Navy community Our military readers are married, live in the community and have college degrees.
$1,149/mo
$64,758
KNN & WC readers average discretionary income
KNN & WC readers average household income
1/2 pg horiz...... 10.5”x 6.375” 3/4 page vert...... 7.875”x 13” 3/4 pg horiz.... 10.5”x 10.625” Full page............... 10.5”x 13”
GENERAL INFORMATION & POLICIES
4 GREAT WAYS TO
TARGET YOUR MILITARY AUDIENCE
• The Publisher reserves the right to refuse any ad or preprinted insert. • Local rates are non-commissionable but are available to all, including agencies. For commissionable and national rates, mark up applicable rates 20 percent. For non-profit rates, deduct 10 percent from open rate for registered 501C3 agencies. • Rates may be raised with 30 days advance notice. • Display advertising is sold by the column inch and is measured to the half-inch.
Sea Bees Photo credit: Michael Lindsey
IN WASHINGTON STATE!
Missile Cruiser Photo Credit: Daniel Edgington
Whidbey Crosswind
Published Fridays • Circulation 7,010
COPY
• All display advertisements must carry a “signature” of the party inserting the ad. The Publisher reserves the right to insert the word “advertisement” in all ads, including “all copy” ads which may be mistaken for news articles. • All ads smaller than full page must be bordered to their exact dimension. • A minimum of a one-point border is required on all ads. • All layouts, illustrations and composition which represent the creative effort of Sound Publishing, Inc. are the sole property of the Publisher and may not be reproduced without prior consent. • Advertiser assumes all liability for true, factual and legal copy provided for any advertisement. • Late ads accepted at Publisher’s option. No proofs shown.
Whidbey Island is home to: Naval Air Station Whidbey Island On base employment is 10,066 on Whidbey. The Whidbey military accounts for 68% of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.
Kitsap Navy News
Kitsap USS OHIO Submarine
Published Fridays • Circulation 8,402
Kitsap is home to: Naval Base Kitsap, Puget Sound Naval Shipyard, Keyport Undersea Warfare Center, and Naval Station Everett. Keyport, PSNS & Bangor on-base employment is 27,375, with an annual payroll of one billion dollars, and another $253.9 million in retiree pensions. With another 4,517 active duty and civilian personnel on Everett. Everett has an annual payroll of $159.1 million, and $138.1 million in retiree pensions.
REVISIONS
• Publisher reserves the right to charge standard composition charges for any revisions to original copy, layout, artwork, photos or other ad elements unless newspaper failed to follow clear and explicit instructions. • Advertisements produced but canceled before deadline will be charged composition charges at $40 per hour. • Advertisements produced but canceled after deadline will be charged one-half the applicable rate.
Fort Lewis Stryker
The Ranger
Published Thursdays • Circulation 18,000
Serving: Joint Base Lewis-McChord/Army The Ranger serves JBLM and its more than 43,000 Army and Air Force personnel. The South Sound region is home to 120,000 retirees and Civil Service employees. In all, the military and military-related employment is the South Puget Sound’s single largest payroll at over $225 million every month!
OMISSION & ERROR
• In the event of error, omission, damage or failure to distribute any advertisement, Publisher’s liability is limited to the amount paid to Publisher for production and printing and/ or insertions of said advertisement. Notice of errors must be called to the attention of the newspaper’s Publisher within one day of publication so that the appropriate corrective action can be taken. • Although every effort will be made to meet the wishes of the advertiser, the Publisher does not guarantee the insertion of any particular advertisement on a specified date.
Northwest Airlifter
Published Thursdays • Circulation 6,000
Serving: McChord Field/Air Force The Northwest Airlfiter is the only newspaper serving McChord Field and the Air Force personnel with dedicated pages. McChord Field is home to the C-17 transport fleet and employs over 10,000 military and civilian personnel.
C-17 Globemaster III shown with McChord AFB airman.
PAYMENT
• Payment in advance is required for going-outof-business, out-of-town and new business advertisers until credit is approved. • Statements mailed at first of each month. Terms: Net 10. Service Charge: 1-1/2 percent per month (18 percent annual) is added to accounts with balances unpaid following the last issue of each month. Minimum $1 charge.
& CALL TODAY TO PLACE YOUR AD
TARGET A POWERFUL AUDIENCE
PROOFS
• Proofs will be delivered/faxed/emailed in the local area for ads totaling 10 inches or more, at customer’s request, provided ad is submitted by deadline. All other ads may be proofed at the newspaper during regular office hours.
Kitsap Navy News Ph (360) 308-9161 • Fax (360) 308-9363 www.kitsapnavynews.com
Contractors 11,400
Civilians 15,655
Active Duty 26,100
Navy Family 42,341
Retirees 55,510
CORPORATE SALES OFFICE PHONE (360) 394-5800 FAX (360) 394-5841 MAIL 2700 Richards Rd, Ste 201 Bellevue, WA 98005
• Up to 2 tearsheets are available at no charge at customer’s request.
WASHINGTON
NEWSPAPER
NETWORK
The Ranger & Northwest Airlifter are partner newspapers with the Sound Publishing Washington Newspaper Network.
AUDITED BY
POSITION CHARGES
Military Rate Card 3-23-11
Reservists 2,399
TEARSHEETS
Whidbey Crosswind Ph (360) 675-6611 • Fax (360) 679-2695 www.whidbeycrosswind.com
• Preferred placement positions add 30 percent to earned rate. Exact specifications, sizes and formats available on request. All preferred placement paid positions subject to confirmation and availability at deadline. Color needs may prohibit position availability.
COMPOSITION SERVICES
• Available at no charge for all display ads. Additional fees will be charged as follows: PDF file copies available on CD for $7.50 each.