NEWS
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Florence Marine X Arrives in Europe Through Hectic Florence Marine X have partnered with Hectic Europe to handle the EMEA business. In line with the US approach, the brand will initially launch with a DTC ecommerce platform with VVAST in August 2021 and products / categories will continue to be added throughout the remainder of 2021. Two Seasons purchase iconic Tiki brand Two Seasons group has bought the Cornish based brand, TIKI. Two Seasons were attracted to the brand’s unique heritage and brand awareness in SW England. Two Seasons are to overhaul the technology and stock control process including new B2B website and Tiki Store website with click and collect and ship from store functionality. Tiki founder Tim Heyland remains on the Tiki Team as product creator and ambassador.
consumer base, by use of Surf Pistols’ extensive network and knowledge. ADELIO Wetsuits to be exclusively distributed in Europe by Germany-based Good Question Supplies The Australian wetsuit brand journeys off the beaten track, producing distinctive product for the individual free surfer. With the likes of Chippa Wilson and Ford Archbold, ADELIO supports strong characters that contribute developing the brand and product equally.
SAXX Receives Strategic Investment From New Partners TZP Group With the goal of furthering brand expansion, digital transformation and omnichannel growth, SAXX has announced receipt of a strategic investment from new partners, TZP Group. Previous investors in the underwear brand, Brentwood Associates are exiting their investment. With over 5,800 retailer partner doors across North America, UK, Europe, Japan, and Australia, SAXX is actively extending its brand reach globally. Since its inception, Nicolas Foulet appointed Boardriders SAXX has experienced rapid sales growth president EMEA of 26% compounded annually over the last With 20 years experience working in various key positions at Boardriders, Nicolas five years. Foulet has been promoted to President Boardroom Surfboard Show 2021 To Be EMEA. In this position, Foulet will oversee Livestreamed Via Boardshaper On Surfline the brand’s operations within the EMEA This year’s Boardroom International region and will head up the development of Surfboard Show presented by US Blanks the whole brand portfolio in EMEA. is to be streamed live on Surfline.com on Surf Pistols to Distribute C-Skins Wetsuits In France Starting this winter, C-Skins have appointed Surf Pistols S.A.R.L to distribute their product throughout France. This partnership will enable C-Skins to further their presence in the French market and increase their 12
September 25 & 26. The broadcast will also be looped for playback. Good Question Supplies To Distribute The Critical Slide Society Throughout Europe Good Question Supplies have been named the new European distributors of Aussie brand, The Critical Slide Society. The new
