4 minute read
News
#108
Florence Marine X Arrives in Europe Through Hectic
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Florence Marine X have partnered with Hectic Europe to handle the EMEA business. In line with the US approach, the brand will initially launch with a DTC ecommerce platform with VVAST in August 2021 and products / categories will continue to be added throughout the remainder of 2021.
Two Seasons purchase iconic Tiki brand
Two Seasons group has bought the Cornish based brand, TIKI. Two Seasons were attracted to the brand’s unique heritage and brand awareness in SW England. Two Seasons are to overhaul the technology and stock control process including new B2B website and Tiki Store website with click and collect and ship from store functionality. Tiki founder Tim Heyland remains on the Tiki Team as product creator and ambassador.
Nicolas Foulet appointed Boardriders president EMEA
With 20 years experience working in various key positions at Boardriders, Nicolas Foulet has been promoted to President EMEA. In this position, Foulet will oversee the brand’s operations within the EMEA region and will head up the development of the whole brand portfolio in EMEA.
Surf Pistols to Distribute C-Skins Wetsuits In France
Starting this winter, C-Skins have appointed Surf Pistols S.A.R.L to distribute their product throughout France. This partnership will enable C-Skins to further their presence in the French market and increase their consumer base, by use of Surf Pistols’ extensive network and knowledge.
ADELIO Wetsuits to be exclusively distributed in Europe by Germany-based Good Question Supplies
The Australian wetsuit brand journeys off the beaten track, producing distinctive product for the individual free surfer. With the likes of Chippa Wilson and Ford Archbold, ADELIO supports strong characters that contribute developing the brand and product equally.
With the goal of furthering brand expansion, digital transformation and omnichannel growth, SAXX has announced receipt of a strategic investment from new partners, TZP Group. Previous investors in the underwear brand, Brentwood Associates are exiting their investment. With over 5,800 retailer partner doors across North America, UK, Europe, Japan, and Australia, SAXX is actively extending its brand reach globally. Since its inception, SAXX has experienced rapid sales growth of 26% compounded annually over the last five years.
Boardroom Surfboard Show 2021 To Be Livestreamed Via Boardshaper On Surfline
This year’s Boardroom International Surfboard Show presented by US Blanks is to be streamed live on Surfline.com on September 25 & 26. The broadcast will also be looped for playback.
Good Question Supplies To Distribute The Critical Slide Society Throughout Europe
Good Question Supplies have been named the new European distributors of Aussie brand, The Critical Slide Society. The new
partnership will allow TCSS to further their presence in existing markets and enter new ones. Where TCSS is already present in the market, Good Question Supplies will continue to work with Wasted Talent.
S’No Control’s Max Alber Dies, RIP
It’s with a heavy heart we report that 32-year-old Max Alber, owner of St Anton snowboard shop S’No Control has died in a car accident. Max had a larger than life personality and we’re lucky to have shared many chairlifts, turns and laughs with Max over the years. A true gentleman, always smiling and a man with time for everyone. Our condolences go to all of Max’s family and friends, of whom we know he had many. Always Sideways, Max.
Brooke Farris Appointed CEO of Rip Curl
Current General Manager of Rip Curl Women’s, Brooke Farris has been promoted to the position of Chief Executive Officer, following previous CEO Michael Daly’s promotion to Group CEO & Managing Director of Kathmandu Holdings. Brooke has contributed greatly to Rip Curl’s success and growth over the 11 years she has been with the company.
Tunisian Board (& Ski) Manufacturer Meditec Acquired By La Soie Group
Tunisian-based sporting goods manufacturer, Meditec, has joined La Soie Group, in an acquisition that will allow Meditec to increase their production capacity, and further current and support existing R&D and technologies. MEDITEC is a composite-based sporting goods manufacturer located in Tunisia that produces snowboards, skis, kiteboards and wakeboards. The company has more than 100 employees. During the last decade MEDITEC has evolved from a one client, one product manufacturing site into a 4 main core-products production platform that serves more than 20 key clients worldwide.
Surfcloud Distribution to distribute Surf paints across Europe
Surfcloud Distribution are now distributors of the Australia-based Surfpaints throughout Europe. Through offering 16 different water-based acrylic paint colours, Surfpaints encourage creativity and free expression in surfers, young and old.
Salty crew women’s collection launched
Salty Crew are expanding their product offering to include a women’s range. The new collections acknowledge the women currently in Salty’s customer base and the interest from social media. Women who follow the ‘Salty’ lifestyle can now get product that have been designed for them.
Lost Apparel Continues to grow its European Network with New Distributors in Germany, Austria and Benelux Regions.
Lost Apparel has announced a new distribution partnership with Made in Corporation GMBH for Germany and Austria and their partners in the Benelux, Colab48 Ralph Schafer of Made in Corp and his team are not only established Distributors in their regions but also have a wealth of experience to contribute and helping develop the next exciting chapter of Lost apparel story in Europe.
Richard Harrington Maui and Sons, RIP
Richard Harrington, was born in the UK and moved to the USA when he was 16. He became the first international licensee of surf lifestyle apparel company Maui and Sons. He eventually purchased the business and became the CEO/ Chairman at the age of 35. Richard EXPANDED Maui and Sons around the world with distribution in over 100 countries and made the brand the household name it is today.
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