retail buyer’s guide
RETAIL BUYER’S GUIDE
M E N ’ S S U R F A P PA R E L S S 22
LIHGTNING BOLT
Between the strong desire to get back to real life and the constraints put on production and transport, boardsports clothing brands have had to call on all their ingenuity to meet the demands of customers with limited means. Introduction to the Spring/Summer 2022 collections by David Bianic.
After nearly two years of war against Covid, the time has come to tally the casualties and victories. After a decline of 15-25% in turnover on the clothing market in 2020 (despite a leap of around 40% in e-commerce), the pointer ticked upwards in 2021 (around 5%), but this is just a mirage because the results of 2021 still represent a loss of over 10% compared to 2019 (Sources: FashionNetwork, IFM, Fevad). “The retailer remains uncertain about 88
‘‘In the past we’ve possibly made things a little too complicated for ourselves, we’re actually trying to make the lines a little more simple to buy from and reduce the retailer risk.” TCSS
the future”, admits Briana Mori, Brand Manager at Lightning Bolt even though she did note “a more confident attitude in-season”. Will this confidence last into Spring/Summer 2022? “Early indications from our pre-sell periods are very promising and inline with our EU and UK forecasts”, assures Richard Bouch,
