1st EDITION
Thursday October 18, 2012
San Francisco • FREE
Archer Dental, Providing Customers Quality Performance and Value Oriented Products Since 1963
James Archer Sr. has been serving the dental profession since 1963. As one of the last of the original family owned Independent dealers, Archer Dental believes its record of providing their customers quality-performanceand value oriented products has kept it a mainstay in today’s challenging economic times. Archer Dental was one of the pioneers continued on page 43
AvaDent ... the Digital Platform that is Changing Removable Dentistry Forever!
Perry Lowe Speaks About Recent Consolidation of Axis Dental and SybronEndo
Perry S. Lowe is the president of Axis|SybronEndo
Q: Tell us about your company. What’s your focus?
A: Axis|SybronEndo is the result of the recent consolidation of Axis Dental and SybronEndo, two Danaher-owned companies with rotary bur and endodontic products that work well together for many everyday-dentistry
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Hu-Friedy Offers More
Hu-Friedy President, Ken Serota discusses company’s expansive product offerings.
For nearly 100 years the process for making dentures has not changed very much ... until now. Now, AvaDent brings the precision, speed and profitability of CAD/CAM process automation to removable dentistry. Developed by an international team of leaders in the digital dentistry field, AvaDent makes it possible for dentists to offer their patients a precise fitting, aesthetic denture in as little as two appointments. AvaDent, whose name is
Q: Hu-Friedy is well known in the dental industry for their dental hygiene products, but offers a much larger solution set. What is the company doing to increase awareness?
The National Dental GRID— Improving Patient Access
No More Compromise! Zest Anchors Introduces the LOCATOR Overdenture Implant System
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Mike Walsh is president of specialty business for Anthem Blue Cross’ parent company. The specialty business line includes the company’s dental, vision, disability, life, workers’ compensation and voluntary products. In addition to leading Anthem’s specialty business, Walsh brings 25 years of experience with other companies as president and chief executive officer in the dental industry and prior experience as a health insurance executive. After talking with numerous dentists, patients and employergroup customers throughout the
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A: In a word—Education. The greatest way for us to increase awareness of all the ways in which we help dental professionals perform at their best is through our people. Whether it
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Until now, choosing a narrow diameter implant often meant a sacrifice in attachment performance and ultimately patient satisfaction. Introducing the LOCATOR Overdenture Implant System (LODI) featuring narrow diameter implants with the world’s leading overdenture attachment from the originators of the trusted LOCATOR Attachment, Zest Anchors. Designed with the best in
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Equipping a No Compromise Practice for Less
By Dr. David Ahearn
Time and time again we hear from practitioners that tell us that they would love the ultimate high tech practice but that they just can’t afford to make it happen. Quite simply—that isn’t so. When we meet a practitioner that perceives this difficulty, we generally uncover one or more of the following problems: 1. The practitioner believes that his or her productive capacity, and therefore income, is quite a bit lower
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Quality Control Achieved by Controlling Everything
At NSK it’s all in-house: researching, developing, manufacturing, testing
NSK uses more than 17,000 precision parts to build highspeed rotary cutting instruments and accessories, including handpieces and tips that dental professionals use in restorations, prosthetics, endodontics, oral hygiene, lab work and surgery. Considering the market’s demand for ever-more precise, NSK Dental LLC office in Hoffman strong and compact Estates, IL serves the United States and Canada.
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SuniRay Intra Oral Sensor Defines Innovation
The sleek Silicon Valley engineered SuniRay Intra Oral Sensor defines innovation. With a cutting edge CMOS Fiber Optic Plate, SuniRay delivers a sharp image to your digital imaging needs. A rapid image acquisition time just under a few seconds, allows for automatic transition from snapping an X-ray to analyzing your diagnosis on Suni’s dynamic ProfSuni software. And, to maximize portability, SuniRay has integrated USB Technology to allow for easy movement from operatories. SuniRay digital radiography system is the favorite among dental
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1st Edition • Thursday, October 18, 2012
4
Change Smiles, Change Lives
Medical Ministry International is leading the way in providing dental care to the world’s poor. MMI believes the loss of teeth is preventable and is committed to optimizing the impact of its Dental Program in the countries they serve. MMI, utilizing its portable Dental Suites for their Project Teams, will strive to preserve teeth as well as educate patients about the importance of daily dental care. The MMI Dental Program has increased its goal of patients served over the next 5 years by more than 100 per-
cent! They expect to see a direct reversal of extraction to restoration ratios from 2:1 to 1:2 while implementing this initiative. In 2011, MMI Teams and Permanent Centers served 518,157 patients and expectations are to triple that number in the coming years. MMI Project Teams and Permanent Centers provide an opportunity to serve the poor while also training local dental personnel to increase their skills and build dental capacity in the process. MMI currently has more than 90 Project Teams sched-
An Interview with Dr. Bergersen, Inventor Earl O. Bergersen DDS, MSD will be presenting on the most efficient and cost effective techniques to straighten teeth without braces.
Q: What makes OrthoTain Appliances so unique?
A: The Ortho-T technique is the superior,
most effective choice of adult orthodontic treatment without braces. Ortho-T’s unique design allows permanent dentition to be guided into a perfect class I occlusion with only one appliance worn 1-2 hours per day. The Ortho-T technique takes 1/5 the time of fixed treatment.
Q: What benefits does the Ortho-T technique for adult treatment without braces have over other adult treatment
uled to be inserted throughout the world. They are seeking volunteers (Dentists, Dental Surgeons, Hygienists, Dental Students, and non-Medical personnel etc.) to join them as they work to preserve healthy smiles for the poor with capacity building training and dental care. It is a great opportunity to see the world and….change smiles, change lives.
About Medical Ministry International Medical Ministry International has impacted the world’s poor through Medical Programs for more than four decades. More than $80,000,000 in medical services were provided to the poor in 2011 alone and expectations are high to increase this number dramatically in the years to come. continued on page 45
techniques?
• As previously stated, Ortho-T is worn 1-2 hours per day; treatment time is 2-12 months which is approximately 1/3 the time of most other procedures. • Ortho-T’s cost is 1/4 to 1/2 that of fixed treatment. • Ortho-T corrects overbite, overjet, crowding, spacing and TMJ. • Ortho-T requires only one appliance which is worn for both active treatment as well as retention. If relapse occurs 10 years later, the same appliance can be used. continued on page 6
An independent publication not affiliated with any other organization Gary Cox Publisher Steve Cox Senior Associate Publisher Michael Harris National Sales Director Rhonda Baker John McQuaig Bill Morris Deborah Yarbrough Associate Publishers Valerie Wilson Art Director Elena Cruz Editor Monique Carter Tiffany Webster Administration Dentistry News Journal is published by Source Group LLC ©2012. All rights reserved. Business License #45-4600703
6979 East Broadway Blvd., Suite 109 Tucson, AZ 85710 phone: (520) 722-2000 fax: (520) 722-2014 www.sourceg.net
1st Edition • Thursday, October 18, 2012
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CS SoftDent and Scheduler: Designed to Enhance Practice Success and Productivity
Practice management software is the hub of every successful dental office. Blending a full suite of automated tools with an intuitive interface, CS SoftDent has helped dental offices perform daily tasks more efficiently for more than 25 years and continues to provide add-ons to meet the shifting needs of the oral healthcare industry. To further maximize its effectiveness, Carestream Dental’s latest SoftDent release includes a new scheduler—the most advanced scheduling software in the dental industry. Designed to meet the requirements of each dental office, SoftDent users can select a number of innovative features and add-ons to customize their software. Whether dental practitioners are interested in managing time more effectively or setting up detailed financial reports, SoftDent has several features that make it possible to reach practice goals. Meeting the specific needs of both the front desk and practitioners is crucial; SoftDent not only provides a strong foundation for front desk users to perform
critical daily tasks, but also allows dental practitioners to easily access patient charts and diagnostic information from one central location. The latest version of SoftDent also features a new Software Update System. When selected, this tool automatically pushes updates to practice computers, eliminating the need for manual downloads and ensuring users have the latest available features. To complement the features already available in SoftDent, Carestream Dental has launched the all-new scheduler to simplify routine tasks and accommodate the busy front desk environment. Intuitive and easy-to-use, the scheduler delivers multitasking capabilities so users can quickly return to where they have left off when interrupted by other activities. For additional convenience, each user can customize the scheduler’s display to meet his or her specific needs. “In developing the scheduler, we really looked at everyday uses of software,” said Dr. Edward Shellard, Director of
Careington and Connection Benefit Group to Offer Discount Health Care Programs
FRISCO, Texas — Careington International Corporation and Connection Benefit Group, an Iroquois Capital Group portfolio company, have entered into an Agreement to offer access to discounts on health care services to business and individual consumers. These discount product packages include savings on services such as dental, vision, prescription, hearing, chiropractic and more. Discount health care programs such as these offered by Connection Benefit Group allow members to pay a discounted fee at the
point of service for many health-related services at participating provider locations nationwide. Careington International Corporation, a premier nationwide marketer of discount dental, vision and other health care, wellness and lifestyle products, headquartered in Frisco, Texas, has provided access to industry-best products and services such as the programs offered by Connection Benefit Group since 1979 to more than eight million nationwide members.
ORTHO-TAIN
treated with the Ortho-T?
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• No interruptions or changing of appliance if dental work is done. Any type of treatment—bridgework, extractions, implants; do not affect the fit of the appliance.
Q: How difficult is it for a dentist to understand and implement the OrthoT technique?
A: Attending a one-day course or viewing our seminar on DVD will provide the necessary knowledge. Ortho-T is the easiest appliance to use on the market.
Q: How many patients have been
A: Over 3 million.
Q: Ortho-Tain also has an orthodontic treatment procedure for teenagers and young children?
• Occlus-o-Guide can be used for almost all malocclusions from 8-12 years of age. • Nite-Guide is used during the eruption of the upper and lower incisors—only passively while sleeping.
Q: Does the Occlus-o-Guide and NiteGuide work similarly as the Ortho-T for adult? A: Almost the same way, except there is
Business Development for Carestream Dental. “The scheduler incorporates activities that you conduct on a daily basis, so it is a very intuitive and straightforward way to interact with software and keep the flow of the office going.” Simplicity is the cornerstone of the new scheduler. Thanks to the AutoScheduler, users can quickly enter patient appointment criteria, such as requested days and times, to view all available appointments immediately. SoftDent also automatically checks for duplicate entries. To ensure that important details aren’t missed, the scheduler highlights critical data—such as outstanding treatments—with a flyout feature to improve patient care. The process for adding new patients has also been streamlined, as the scheduler automatically populates information to relevant sections of the patient file in order to eliminate mistakes and reduce time spent entering duplicate information. Finally, to further eliminate the ne-
cessity of checking multiple systems, the scheduler provides practitioners and staff with access to patient contact information and allows them to send emails from within the software.
About Carestream Dental Since 2007, Carestream Dental has provided industry-leading dental equipment such as imaging systems and practice management solutions for dental and oral health professionals across the globe. Seven out of 10 practitioners use Carestream Dental products to deliver exceptional patient care. For more information on dental equipment, or to contact a Carestream Dental representative, visit them online at www.carestreamdental.com or stop by Booth #912.
“Connection Benefit Group is excited about our relationship with Careington,” said Daniel G. McGugin, President and CEO for Connection Benefit Group. “Careington’s 30 plus years of experience and outstanding product offerings allow CBG to provide businesses and individual consumers with high quality and affordable services and products.” Michael A. Koban, Jr., President and CEO for Iroquois Capital Group, said, “Iroquois Capital Group has a long history of operating and investing in companies in the health care industry. We are excited about the potential that exists for Connection Benefit Group to offer a quality product that benefits both the consumers and the providers of dental services.” He continued by saying that, “Iro-
quois Capital Group and Connection Benefit Group were attracted to the outstanding network of dental professionals assembled by Careington. The innovative approach to delivering the services of this network to individual consumers was a principle reason for choosing Careington.” Eric Johnson, National Sales Manager for Careington, echoes the same enthusiasm for the program’s potential. “The savings CBG clients and customers will realize on the health care products and services they need will be significant, and we’re glad we have a reputable, quality company like CBG that allows us to continue to help consumers access discount plans such as these and save money, especially in today’s health care environment,”
more room for crowding at the ages of 512 due to larger posterior deciduous teeth.
every 5-7 year-old is a candidate. • One practitioner can treat hundreds of patients each year.
Q: Is the Nite-Guide the only early treatment device on the market that can straighten the incoming adult dentition with only nighttime wear?
• Yes. The Nite-Guide allows the teeth to erupt straight. The fiber bundles develop in that position so there is minimal or no relapse according to research to date. • Research also shows that children only need to wear the Nite-Guide for 1-hour of sleeping time and will receive the same results in most cases as a full night’s wear. • Research also shows 93 percent of
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Q: What type of education can doctors receive by stopping by Booth #5734 during the ADA?
• Academics of early treatment and orthodontics for adults • Overview of all techniques • How to get started • How to measure • What to charge • How to code for insurance • Free diagnosis of cases brought to booth
For more information, call 800-541-6612 or visit www.ortho-tain.com.
1st Edition • Thursday, October 18, 2012
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Why should Feet have all the Fun?
Dansko is now head-to-toe! The legendary comfort you expect from Dansko shoes is available in scrubs. Dansko, the footwear choice of dental professionals for more than 20 years, presents its expanded fall 2012 line of premium scrubs. Dansko’s fall scrub collection offers new materials, styles, prints and colors. Each piece holds true to Dansko’s all-day comfort promise and features soft materials and clean lines in carefully constructed garments for uniform options that feel great and look amazing wash after wash. “The healthcare market has been a cornerstone of Dansko’s business since we opened our first occupational account,” says Dansko CEO and CoFounder Mandy Cabot. “It was only
natural for us to look for ways to build on this success and give our customers even more opportunities to enjoy the Dansko brand. Adding an apparel line that delivers on our promise of all-day comfort and long-lasting performance is a natural extension for us.” Available in a variety of flattering colors and silhouettes—and perfect to coordinate with legendary Dansko footwear—the emphasis of Dansko scrubs is definitely on fit. A tailored fit is combined with rich colors, quality fabrics and sharp details to provide stylish yet comfortable scrubs. Dental professionals often face long days and Dansko scrubs bend, twist and turn with every move. They feature a fabric that, while soft to the touch, stands up
to the rigorous demands shift after shift, day after day. Designed to provide freedom of movement, long lasting performance and temperature control, Dansko scrubs meet the same all-day comfort promise, found in its footwear. “For fall 2012, Dansko’s apparel color palette direction is cheerful yet maintains the level of professional elegance that a health care professional requires,” said Ann Dittrich, Creative Director at Dansko. “Our colors are clear and bright, conveying a sense of optimism.” “{Dansko scrubs} are very comfortable with a bit of stretch and extra softness. They are more form-fitting than other scrubs and they wash and wear well!” says Dr. Leigh-Ann Maltz-Dichter from Narberth Dental Associates in Narberth, Penn.
Now available at leading retailers, Dansko’s fall scrub collection offers design options for men and women and feature fashionable prints as well as fashion and industry standard colors in a variety of figure flattering silhouettes. See the complete line of Dansko scrubs and find a head-to-toe retailer at Dansko.com. To learn more and enter to win a Dansko head-to-toe outfit, visit them in Booth #5249.
Graceys are available individually, as a set of four instruments, a set of two Regular and a set of two Minis. Additionally, this new line of instruments is surface engineered with their XP Technology making them sharpen free! The Double Graceys’ raisedface design is nearly impossible to correctly re-sharpen. Therefore, it’s a perfect professional, technically-savvy team committed to serving our customers by working closely with our dealer partners.
American Eagle Instruments, Inc. recently launched the Double Gracey line. These instruments truly are double Graceys. They combine the best features of Gracey and Universal curettes. All Double Graceys have a rounded toe and two (2) cutting edges on each end.
The Double Gracey line includes four instruments. Two instruments have been designed for Posterior regions (Regular & Mini), combining the best features of Gracey 11-12 and Gracey 13-14. Two instruments are for Anterior regions (Regular & Mini), combining the best
features of Gracey 1-2 and Gracey 7-8. Practical advantages to using the Double Gracey include convenient adaptation to mesial and distal surfaces without switching or flipping the instrument. The Anterior instruments also adapt to buccal and lingual surfaces. The Mini versions are intended for even easier access into deeper pockets, for tighter interproximal areas and furcations. Double
AXIS|SYBRONENDO
to accomplish; then developing latest technologies into products that meet those needs. Our focus is completed by providing local expertise for our customers and dealer partners with a sales team of more than 70 in North America.
doubled our sales force in North America, which means dentists will experience a higher level of local support and service. We have also invested in product training to provide the ultimate in technical expertise from dedicated sales specialists.
American Eagle Instruments Introduces its Latest Innovation… the Double Gracey Line
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workflow procedures, such as, endodontic root canal therapy followed by a restoration and crown & bridge. Simply put, we offer “hardware” for restorative dentistry with our Axis product line and a full-line of endodontic products, for both endodontic specialists and general practitioners, with the SybronEndo range of products.
Our focus is on simplifying and improving the procedural-workflow and experience for endodontists, general dentists and their staff by understanding the job they are hiring our products
ZEST ANCHORS
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class LOCATOR Attachment, LODI offers a less invasive, predictable and durable implant retained overdenture for patients requiring an effective, cost conscious technique for securing their denture. The unique two-piece coronal design of LODI, not found with O-ball mini implants, is a critical feature that optimizes patient satisfaction. LODI is used to restore masticatory function for the patient and may be suitable for immediate function if sufficient primary stability of the implant is achieved at the time of place-
Q: What makes your company different from the competition?
Q: To what do you attribute your company’s success?
A: Axis|SybronEndo offers a full spectrum of rotary and endodontic instruments available through distribution. Based on simplicity, service and consistent pricing, the customer has told us they prefer to order our type of products through their distributor. We have
A: One of our core values is “Customers Talk and We Listen.” We spend a lot of time with customers asking them what they want and then working hard to exceed their expectations. Another core value is “Best Team Wins” and our investment in our people has produced a
ment. The LODI System is comprised of 2.4 millimeters and 2.9 millimeters diameter endosseous dental implants (available in 10, 12 and 14 millimeter lengths) with a detachable LOCATOR Attachment (abutment) that is available in a 2.5 milimeters and 4 millimeters cuff height. The LOCATOR Attachment is seated after implant placement making case planning, implant surgery and the restorative process easier. LODI demonstrates remarkable resiliency and exceptional durability, while allowing for easy replacement of the attachment should wear occur throughout time. In addition, LODI is manufactured from Grade 5 Ti Alloy for strength and features a proven RBM
roughened surface. The system also features uniquely designed, intuitive placement instrumentation, and may be used with a flapless technique for better patient comfort. Included with LODI, the LOCATOR Attachment provides all of the superior benefits known worldwide including its patented pivot technology, customizable levels of retention, and draw correction of divergent implants up to 40 degrees. All of this while having a dramatically reduced vertical height compared to O-ball mini implants. The LODI system now allows you to treat patients with the minimum standard of care* of an implant supported over-
About Dansko Established in 1990, Dansko has been a leader in providing all-day comfort footwear, socks and healthcare apparel while standing at the forefront of ethical business practices. For more information, call 800-3267564 or visit www.dansko.com.
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Q: How can our readers find out more about your company?
A: Readers can visit www.axisdental.com to learn more about our rotary bur products and www.sybronendo.com, to learn more about our endodontic products. They can also contact one of our Customer Care representatives at 800-3463636 for more information, or to get in touch with a local representative. We also look forward to ADA members stopping by our booth here at the ADA, Booth #838. denture, at a reduced cost and with greater satisfaction. LODI will be available in the winter of 2012. For more information contact Zest Anchors, call 800-262-2310, visit www.zestanchors.com or stop by Booth #5462.
*The McGill consensus statement on overdentures. Mandibular two-implant overdentures as first choice standard of care for edentulous patients. Montreal, Quebec, May 24-25, 2002. Feine JS, Carlsson GE, Awad MA, Chehade A, Duncan WJ, Gizani S, Head T, Lund JP, MacEntee M, Mericske-Stern R, et al. Int J Oral Maxillofac Implants. 2002 Jul-Aug; 17(4):601-2.
Thursday, October 18, 2012 • 1st Edition
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A Message from One of Technology4Medicine’s Happy Customers
By Steven Pohlhaus, DDS, FAGD of Linthicum, Maryland
For the past decade I have been practicing laser dentistry and a few years ago I upgraded to the dual wavelength Er:YAG/Nd:YAG all tissue laser (LightWalker, Technology4Medicine— www.T4Med.com ) and have been extremely pleased with this laser. My patients have been happy as well.
The Er:YAG wavelength is excellent for both hard and soft tissue procedures. It has replaced my high-speed handpiece for most operative dentistry and nearly 90 percent of these procedures are achieved with no local anesthesia. It also allows for precise soft tissue procedures such as gin-
givectomy, frenectomy, and biopsy with remarkably comfortable and rapid postoperative healing. The combined tissue abilities of the Er:YAG laser gives me the ability to perform osseous crown lengthening without scalpels or burs and with minimal discomfort. I now perform many procedures I used to refer out with the added benefit that I know my patients will have a more comfortable and less anxiety producing experience than traditional methods. Laser assisted endodontics is another area where Er:YAG laser helps significantly. Laser activated irrigation allows for more thorough three dimensional cleansing of the root canal system through a patented process know as Photon Induced Photoacoustic Streaming (PIPS). I have been amazed by the results I am getting with PIPS and am now referring fewer root canals for specialist treatment. Photo Activated Systems Technology, or PHAST, is the scientific foundation for the Lightwalker Er:YAG and the basis for PIPS as well as other advanced clinical laser procedures. continued on page 43
Update Your Marketing Strategy for Increased Revenue Booth #5460
Often these days, introductions aren’t made with a handshake. Whether it’s engaging patients through social media, direct mail, or by telephone, it’s the message that will convert and retain more patients. In the competitive dental sector, it’s important to introduce your personal style, professionalism, and competitive value proposition throughout your marketing and advertising campaigns. This will build and strengthen patient relationships which, in turn, will improve practice valuation. So how do you make sure you’re attracting patients and sustaining their attention and not just interrupting them with ads? Quality content that delivers results is the central theme at Patient News (Booth #5460). How much more effective could your front desk team be with
top-notch scripting? Imagine how easy it could be to engage patients on Facebook if you had access to content that is fun and informative? Putting together a postcard is easy and that’s why many suppliers offer them. But what about putting together a highly personalized newsletter and postcard campaign, that truly reflects you and your practice services and that drives more ideal educated patients to your website, your phone and your door? Not so easy… but much more effective. At Patient News (Booth #5460) they’re always working on new ways to generate more new patients for their clients. For example Patient News client Dr. Gross welcomed 747 new patients in one year and client Dr. Suvarna increased
AHEARN
ductive than conventional layouts. Your savings come in many areas:
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than what is easily achieved through relatively simple workplace modifications.
2. The practitioner believes that his or her required treatment room layout, and therefore equipment costs, is far in excess of that actually needed.
3. The doctor has been unable to design enough treatment capacity into the office space available, because of a misperception about treatment room size requirements.
Operatory productivity is a function of operatory organization, practitioner skill level and office design. Our studies indicate most motivated practitioners possess an adequate understanding of the procedure techniques necessary to provide great customer satisfaction. Therefore, it has been our experience that the remaining elements (design & organization) are the keys to unlocking heightened office productivity potential. 1. Our studies have shown that in virtually every practice a higher level of operatory organization must occur before consistently high quality and productivity can be achieved day in day out.
2. We have found that maximal organization efficiency cannot be achieved with an excessive equipment array. More is clearly not better.
Therefore, equipping for high performance is both less expensive and more pro-
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1. You will decrease cabinetry expenses.
2. A smaller room size is ideal for more compact and efficient equipping. 3. Central resupply of consumable products reduces inventory needs.
4. A cassette system saves money by reducing hand instrument expenses. 5. As sterilization efficiency increases, turn around time decreases.
6. Compact, high performance offices are easier and less expensive to clean.
Consolidating your treatment space such that it is truly shared by doctor and assistant just makes sense and it saves you money.
Dr. David Ahearn is a founding member of the American Dental Association’s Ergonomic Advisory Subcommittee and has held faculty positions at both The University of Michigan and New York University. He lectures nationally and is the founder of Design/Ergonomics (www.desergo.com), a high performance design and consulting group. His private practice is noted for its productivity. He can be reached at 800275-2547 or by email at djahearn@desergo.com. He has also created a line of highly productive and efficient operatory equipment—which will be showcased at Ergonomic Products (www.ergonomicproducts.com)—Booth #302.
1st Edition • Thursday, October 18, 2012
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AVADENT
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derived from Ava meaning rebirth and Dent meaning dentition, allows dentists to offer a digital denture based on accepted clinical protocols, using standard clinical procedures, with no computer skills or capital investment required. Unique to AvaDent is the all-important digital record that allows the dentist to offer their patients a new degree of convenience and security never before possible. If an AvaDent is broken or lost an identical AvaDent can be fabricated without patient involvement and sent directly to the dentist. The AvaDent digital record also allows the dentist to create a removable “treatment plan,” that offers their patients the promise of uncompromised quality
HU-FRIEDY
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is with students, practitioners or distribution partners, our skilled sales force and global education group does an unbelievable job in communicating the various products, service offerings and community engagement programs we have that add value to the lives of dental professionals. In addition to our people, we have embraced technology as another way to educate on our overall solution portfolio. We offer many CE classes online and continue to invest in online communities like our Friends of Hu-Friedy platform, which brings a message of education and partnership to the dental community.
Q: Having such an expansive product line has its advantages, but what are some of the challenges you face for managing a large product line?
NSK DENTAL LLC
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instruments, that’s not so surprising. The surprising part is this: Of those 17,000-plus parts, NSK manufactures more than 85 percent in-house. The company even designs and builds the equipment it uses to manufacture and test those parts — so it can ensure micron-order accuracy. It’s all part of an obsessive focus on quality control that dates to the company’s founding in Japan in 1930. Today, NSK products have proven their worth in more than 130 countries — including the United States. and Canada, which are served by NSK America, now called NSK Dental LLC.
CAREINGTON
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Johnson said. The discount health care programs offered by Connection Benefit Group are available now. To learn more, please visit www.connectionbenefitgroup.com.
and on-going, oral care, while increasing patient retention for the practice. Now AvaDent patients can receive a removable prosthetic with exceptional fit and aesthetics, and upgrade to an implant retained AvaDent at a future date.
New at Global Dental Science The AvaDent Advanced Try-In. For those dentists who have asked for a try-in to supplement the standard two appointment protocol, AvaDent now offers an Advanced Try-In option. This however, is no standard try-in. It is built on a strong milled foundation and the teeth are set in a ridge of wax. This allows the dentist to make the functional and aesthetic changes necessary to best serve their patients. Introducing AvaDent Immediates. In addition to the full over full, single
A: One of the challenges is recognizing the size of our product lineup and working to maintain proper inventory levels while focusing on our commitment to fill orders promptly. We are also constantly evaluating our lines and working to optimize our offerings to match the everchanging trends in dentistry.
Q: You mentioned that you have been investing in technology and online communities, tell me more about that.
A: We recently reached two important milestones in our online engagement. First, we brought our instrument recycling program, Environdent, online. Now, instead of receiving a box and form from us to fill out and send in, customers can submit their information on Environdent.com and print out a unique bar code to include with their shipment. This makes the whole recycling process more eco-friendly and The philosophy of building the machines to build the parts to build the product has followed the company into every market it enters. Additionally, the organization’s management structure puts control at regional levels to ensure prompt product delivery and responsive aftersales servicing. Just as important, it’s within the various regions that the company constantly solicits feedback from users of its products. The goal is to be able to swiftly respond to local needs.
It’s all about the hand Control of all aspects of the development process helps NSK ensure timely regulatory compliance, improve reliability and shorten development time. But About Careington Since 1979, Careington International Corporation has provided affordable solutions to more than eight million members nationwide. Dedicated to improving the health and well-being of individuals, Careington’s health and wellness solutions are designed to complement traditional health insurance and
arch and implant supported dentures, AvaDent now offers an exclusive, immediate protocol for first time denture patients. Go to www.avadent.com for more information.
versity of California San Francisco, University of Pennsylvania School of Dental Medicine, University of the Pacific, as well as others. AvaDent has been available for less than a year and already more than 1500 dentists are offering AvaDent Digital Dentures to their patients. In addition AvaDent has been selected as a Top 100 Product by the readers of Dentistry Today and is the recipient of this year’s coveted “Best of Class” Technology Award from The Pride Institute. AvaDents are manufactured in the USA, exclusively in a new, state-of-the-art, 27,000 square foot. facility in Scottsdale, Ariz. by Global Dental Science, LLC. For information about training seminars or AvaDent Digital Dentures call 855AVADENT (282-3368), go to www. avadent.com or stop by Booth #5471.
our customers receive their free instruments much faster. The other milestone was the addition of our 25,000th member to Friends of Hu-Friedy, our online dental hygiene community. The dental professionals we’ve brought together are a striking example of our commitment to inspire performance by uniting and educating dental professionals worldwide.
of implants, but with the necessary maintenance and long-term care. We are also focused on pediatric dentistry with our kid-friendly Rainbow pediatric forceps and stainless steel Pedo Crowns.
Finally, AvaDent is working with faculty and students of several universities to further refine the process and educate the dental profession about this paradigm shift in removable dentistry. Those universities include: Loma Linda University School of Dentistry, University of Oklahoma College of Dentistry, The Ohio State University College of Dentistry, University of Nevada Las Vegas School of Dentistry, Harvard School of Dental Medicine, University at Buffalo School of Dental Medicine, University of Alabama Birmingham School of Dentistry, Uni-
Q. What do you see as future opportunities for the company?
A: One opportunity I see is a continued focus on our Instrument Management System (IMS) offerings. As the need for better infection control protocols become more critical, our system helps with compliance, safety and efficiency. In addition, as implants become a bigger focus for the industry, we continue to offer a wide range of instruments that not only help with the placement
even more critical to NSK is the direct channel its processes create between product users and developers. With its dental instruments in particular, much of the focus goes directly to the hand of the end user. “Handpieces and the Human Hand — Powerful Partners” is the company’s core branding message. The goal is an ergonomic design that becomes an extension of the dental professional’s hand, transmitting intentions of delicate hand movements promptly and precisely to the target.
A tradition of innovation Recent NSK advancements include an ultrasonic scaler and tooth polisher; bonecutting instruments that employ ultrasonic
provide substantial savings for uninsured or underinsured individuals. For more information, call 800-441-0380 or visit www.careington.com.
About Iroquois Capital Group Iroquois Capital Group is a Nashvillebased merchant banking company led by business executives who have been
Q: Are there any specials or promotions that you are focusing on at the show?
A: To go along with the continued focus on our Instrument Management System, we will have a special ‘Practice More’ challenge at our booth designed to educate professionals on how they can practice more time savings, chairside efficiency, organization techniques and safety protocols. For more information and to learn more about Hu-Friedy products, call 1-800HU-FRIEDY visit www.hu-friedy.com or stop by Booth #2102. technologies; a mass- produced all-titanium handpiece body; air turbines with a unified inner race and rotor shaft to achieve vibration-free and silent operation; and the SMax pico, an ultra-miniature-neck/head handpiece (the world’s smallest) for better access and patient comfort. It adds up to a strong reputation for reliability, responsiveness and high-value contributions to advancements in patient care across all dental sectors, including implant treatment, laboratory techniques, general dentistry and endodontics. For more information, visit www.usa.nskdental.com or stop by Booth #5444. Article is courtesy of Dental Tribune
CEOs and have extensive finance and M&A experience. Using this experience, Iroquois identifies and works with attractive companies in the healthcare and financial services industries, sometimes investing its own capital and the capital of its more than 500 investing clients. To learn more, visit www.iroquoiscapitalgroup.com.
Thursday, October 18, 2012 • 1st Edition
Zimmer Dental Offers Best of Both Worlds with CorticalCancellous Mix Zimmer Dental Inc., a leading provider of dental oral rehabilitation products and a subsidiary of Zimmer Holdings, Inc., is pleased to announce the availability of Puros Cortico-Cancellous Particulate Allograft, an anatomic-based mixture of cortical and cancellous bone, designed to provide clinicians with the best of both worlds in an effort to simplify the grafting process. Composed of 70 percent cortical and 30 percent cancellous bone, Puros Cor-
tico-Cancellous does not require on-site mixing, and retains its osteoconductive properties due to the preservation of the natural bone matrix collagen and mineral composition, trabecular pattern, and original porosity. The particulate mixture’s quick hydration, 5-year shelf life, and room-temperature storage requirement also add to its ease of use, while two available size options are intended to conveniently accommodate various de-
43 fect dimensions. Clinicians can feel confident in the safety and performance of Puros CorticoCancellous due to fact that it carries the highly regarded Puros name. Each single donor vial of the bone grafting material has been sterilized and preserved with the proprietary Tutoplast Process, which assures the highest standard of tissue safety and quality with minimal risk of disease transmission. This process, used for more than 40 years and in more than three million procedures, preserves the valuable collagen matrix and tissue integrity while inactivating pathogens, and gently removing unwanted materials such as cells, antigens and viruses. “Zimmer Dental continues to demonstrate a strong commitment to im-
proving patients’ lives,” said Harold C. Flynn, Jr., Zimmer Dental President. "With Puros Cortico-Cancellous Particulate Allograft, we have truly combined the best of both worlds. This bone grafting, hard tissue solution resolves an unmet need among clinicians who previously had to create their own mixtures, chairside. By providing world-class dental implants, tried-and-true restorative options, and cutting-edge regenerative offerings, we give clinicians the flexibility to serve their patients with the most comprehensive portfolio in the industry." For more information regarding this regenerative option, contact a Zimmer Dental Sales Consultant or Customer Service at 800-854-7019 or visit www.zimmerdental.com. or Chic Flic Lip Plumping Pen to help maintain their newfound smile. New mothers will love the ease of a tooth whitening pen that they can carry in a purse, diaper bag or pocket. Your patients will have time to think about the teeth whiteners they want to use, and they can schedule a post birth whitening appointment. Whiter Image Dental’s whitening products are some of the best teeth whitening methods for new mothers because they are gentle, affordable and effective. Contact info@whiterimagedental.com or dial 877-944-8330.
Pregnant patients may ask you about teeth whitening when they schedule dental examinations. Often pregnant patients are concerned about yellow teeth, particularly if they suffer from morning sickness. When patients vomit, the acidic food penetrates their enamel, which enhances the likelihood of staining. Cleaning your pregnant patients’
teeth and showing them the best techniques to maintain whiter teeth will help improve their smiles. Providing your patients with literature and information about teeth whitening will keep their interest in tooth whitening, but advise them to whiten teeth after they have the baby. Your patients will feel confident that you are concerned about the health of their
fetus when you explain that they are likely to swallow some teeth bleaching gel when they whiten their teeth. Remind pregnant women, who may be disappointed that they cannot whiten their teeth immediately, that they will be receiving many visitors when they give birth. Discuss teeth whitening options and make recommendations, so your patients know which teeth whitening system will whiten their teeth effectively. Tell them about Whiter Image Dental’s 2 Patient Whitening Kit. You can also show them our Whiter Image Dental Whitening Pen
ARCHER DENTAL
handpiece repair technicians that take pride in knowing the products they sell inside and out. Archer Sr. states “We feel extremely fortunate to represent product lines like J.MORITA digital X-rays, with the release of their new 3-D R100, it truly is a game changer when you think about Cone Beam machines, not only is it priced significantly less then most full Cone Beams, it features a full arch view of up to 100 by 80 milimeter, far more realistic and easier to read then small slice machines. It really is hard to beat the quality and value of
Morita X-rays. We also represent XDR Sensors, the quality of their images rival any out there and the ease of use of their program is unmatched. The low cost and compatibility of these sensors will be a perfect fit for most any office.” “In 2001 we were approached by Vector Research, and we were immediately impressed with their overall value and performance .The new VX Velocity Extreme models will change the way you think about how much you need to spend to get a top quality German Handpiece. Vector also offers a wide
range from curing lights to scalers, which are always at the top of the performance and value categories. Some Dentists and Hygienists still believe you have to spend upward of $1,600.00 to get a quality Ultrasonic scaler, I would put the Vector ‘LiL Beaver ultrasonic scaler’ against any of those high priced units from those national brands,” says Archer Sr. If you’re attending the ADA meeting here in San Francisco, don’t hesitate to drop by and meet them at Booth #737 in the exhibit hall and see some of these products firsthand.
dental marketing experience for expertly written and designed content. Social Media content packages, new-patient acquisition programs, patient retention and referral campaigns, and more. Visit Patient News in Booth #5460 and request a free marketing portfolio, schedule a free consultation, and receive
a FREE $450 demographic analysis of your practice area. Imagine knowing which patients in your neighborhood have not visited the dentist in the past 12 months or how many dentists are competing for your patients and the prospects that live around your practice.
Patient News ADA SHOW SPECIAL Annual Social Media Content – Secure Your Exclusive Zip Code – $50 off at the show! Social Media Flash Drives are preloaded and ready to go! For more information, visit www .patientnews.com or call 877-776-0745.
through the entire canal system, enhancing their effectiveness. The canals and subcanals are left clean and the dentinal tubules are free of smear layer. PIPS is equally effective for final water rinsing prior to obturation. The Nd:YAG wavelength allows for adding laser assisted periodontal therapy for my patients. The wavelength’s ability to selectively debride diseased tissue and decontaminate pockets has given my practice an excellent tool for fighting periodontitis. PhAST protocols leverage the dra-
matic differences in selective absorption, specific target chromophores and tissue interaction of two very different lasers, all in one advanced system. WPT and ENdpX work together for a breakthrough, comprehensive ability to treat periodontal disease. Erbium and Nd:YAG, periodontal Treatment (X), ENdpX, and Wavelengthoptimized Periodontal Therapy, WPT, use the two preferred and proven wavelengths to achieve new levels of success treating periodontal disease. Using PhAST, the minimally inva-
sive procedure is performed, and optimal conditions are created for the healing of the periodontal disease. The procedure includes the photo activated removal of the diseased epithelial lining, photo decontaminating, and simultaneously removal of the calculus from the root surface and leaving the pocket with a vital, stimulated and stable fibrin clot. I cannot imagine ever going back to practicing “non-laser” dentistry and neither can my patients. For more information, visit www.t4med.com or stop by Booth #2713.
New Mothers Deserve a Brighter, Whiter Smile
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of the full service, discount dental equipment companies. Archer Dental specializes in large and small equipment as well as office design throughout the United States and Canada. From 3-D Digital Cone Beam XRays to Full office turn key installs or just needing a new prophy handpiece, Archer Dental has what you need. Archer dental has a large network of sales and service associates throughout the U.S, as well as their own top notch service and
PATIENT NEWS
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patients-of-record by 30 percent. In this complex multi-channel marketing world what remains consistent is the need for quality content and delivery. Turn to Patient News and 20 years of
TECHNOLOGY4MEDICINE (continued from page 29)
PIPS Laser Endo is an advanced and breakthrough PHAST method for cleaning and debriding the root canal system using Er:YAG laser energy at sub-ablative power levels. PHAST harnesses the power of the advanced Er:YAG laser during the PIPS procedure to create photoacoustic shock waves within the cleaning and debriding solutions introduced in the canal. The containment of the shockwaves thoroughly streams these solutions
Thursday, October 18, 2012 • 1st Edition
Whip Mix Names Jim Myers as President and Allen Steinbock as CEO & Chairman of the Board
The Whip Mix Corporation of Louisville, Kentucky announces that Mr. James W. Myers has been named President, succeeding Mr. Allen F. Steinbock who will continue as the Whip Mix CEO and Chairman of the Board. However Allen’s focus will remain on strategic issues, shareholder relations and Board development. He will continue to call on key customers in dental education, practices,
laboratories, distribution, and manufacturing around the world. Myers has been at Whip Mix for 10 years as Vice President of Manufacturing, managing the activities of the Louisville and Ft. Collins, Colo. plants. In 2011 the Kentucky Association of Manufacturers awarded Jim the Kentucky Manufacturing Employee of the Year Award in recognition of his excellence in four areas: Innovation,
ANTHEM BLUE CROSS
Q: Please give us a brief overview of the national Dental GRID.
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years, Walsh came up with a concept that would benefit dentists, consumers and employers across the country. The idea was to create a national Dental GRID, connecting participating Blue Cross and Blue Shield dentist networks nationwide—making it easier for patients to find a participating dentist where they live, even if their employer is based in another state. He discussed this idea with executives at other Blue plans and soon, the national Dental GRID was created. Walsh recently participated in a question-and-answer session where he discussed the national Dental GRID’s benefits for dentists.
SUNIRAY
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practitioners for how easily and quickly it captures and analyzes dental radiographs. This portable intra oral device displays crisp images even in the toughest areas with its ergonomic design, ensuring easy positioning and optimal patient comfort. Plus, SuniRay sensors provide easy to use software that allow for ingenious applications.
SuniRay—The lowest radiation sensor with the best images Safety is a right, not a choice, especially when it comes to your health. If you’re considering adding digital technology to
A: The national Dental GRID (the GRID) is one of the country’s largest dentist networks and it continues to grow. It is exclusively for customers of participating Blue Cross and Blue Shield plans. The idea behind the GRID was to create a central data repository where participating Blue Cross and Blue Shield plans could share their network information. This effectively links their dentist networks, providing customers and their employees with seamless, hassle-free access to network dentists nationwide.
It’s exactly the sort of network that large, multi-state employers want for their employees—and it puts more of these em-
your practice, make sure safety is a prime component in your buying decision. Suni places all its energies and expertise on providing a product that minimizes radiation exposures while still producing diagnostic quality images for proper treatment and case planning. Suni’s proprietary technology marries the sensor components together in such a way that radiation is minimized. Thus, radiation safety rises to the top of the attributes that Suni sensors provide. Be Safe. Make is Suni at a price that will make you smile.
SuniRay—Now with added ‘Bite Pressure Protection’ Digital technology sounds complicated, but it’s really quite simple. What’s some-
45 Teamwork, Community Service and Leadership. Myers previously spent 13 years in the local facilities of Lear Corporation and Teledyne Packaging. In announcing the changes to Whip Mix team members, out-going President Steinbock cited Myers’ key qualities, “Jim’s people skills, his understanding of global logistics and his passion for making things that solve our customer’s problems made the selection a clear Board decision. I will support him in every possible way as our ninety-three year old family business continues to adapt its products and services to the digital revolution that is changing the delivery of dentistry.”
Whip Mix was founded in 1919 by Edmund Steinbock Sr. to make and sell a mechanized system for making cast gold crowns in a dental lab or office using the lost wax casting process. In the 93 years since then, Whip Mix has expanded both its product line and customer base, now manufacturing a wide variety of dental laboratory and dentist professional products and exporting them regularly to more than eighty countries. Myers, the first non-family President in the Company history, says, “I have seen the careful, thoughtful leadership that the Steinbocks lead by example on a daily basis. I am honored to be asked to continue this family legacy.”
ployees in participating dentists’ chairs.
Q: Will this change a participating dentist’s reimbursement or relationship with their local Blue plan?
Q: What does it mean to dentists?
A: We know people who see their dentist regularly have better oral health. Our own experience and studies show that people who have dental benefits are more likely to see their dentist regularly.
For participating dentists, the GRID makes it easier for more local patients to choose their office for dental care because of their in-network status for Blue Cross and Blue Shield members who live in their state, but whose employer may be based in another state. In other words, the GRID increases a dentist’s potential patient base.
A: Nothing changes about the dentist’s local Blue relationship. Their reimbursement does not change either.
No matter where their patient’s employer is based, the dentist will receive the same reimbursement they currently receive from their local plan, provided they participate in their local Blue plan’s network or another participating network.
For more information, visit Booth #5307 at the American Dental Association convention or contact your local plan to find out if you are part of the national Dental GRID.
times not so simple is getting your patient’s comfortable with this new technology. Let’s face it. Putting a digital sensor in someone’s mouth can be just a tad bit uncomfortable. Patients sometimes bite down causing additional pressure on the sensor itself. SuniRay sensors with new, durable Bite Pressure Protection make sure that your sensor works—1 bite at a time. No extra pressure, no extra strain. A durable, reliable, high-performance sensor, each time and every time at a price that will make you smile SuniRay—Now with ‘Shock Protection Technology’ Go ahead. They dare you… We all want to make sure that our “digi-
tal” equipment works the best it can. But, in day-to-day use it sometimes gets banged around and dropped. Those are the day-to-day realities of a modern dental practice. What if you had a digital sensor that could withstand these day to day pressures? Well, now you do. SuniRay sensors, now equipped with “Shock Protection Technology” can withstand more—a bump, a bite, a drop ... and still give you reliable performance, each day, every day. So, don’t worry about treating your sensor with kid gloves anymore. Get the reliable sensor. Make it Suni at a price that will make you smile. For more information, call 800-4387864, visit www.suni.com or stop by Booth #2418.
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Currently, MMI operates in 22 countries
throughout the world seeking to provide compassionate healthcare to the poor using Jesus as their guide. They utilize both medical and non-medical volunteers
on Project Teams and in their Permanent Centers. MMI Residency Training Programs provide an opportunity to build capacity through training and leave a lasting
footprint of healthcare for the poor. People seeking short and long term opportunities can visit www.mmint.org or their exhibition Booth #6763 for more details.
AMERICAN EAGLE INSTRUMENTS
instruments.
“The Double Gracey Posterior is definitely my go-to instrument and preference for perio scaling!” Trish De Dios, RDH (Chicago, Ill.)
Anterior are a dream! I can easily go from tooth to tooth without switching ends and I can scale both buccals and linguals while maintaining my 12 o’clock position the entire time!” Heidi Halverson, RDH (Missoula, Mont.)
MEDICAL MINISTRY
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match with XP Technology. American Eagle Instruments is a manufacturer of dental hand instruments celebrating 20 years of quality manufacturing. Each instrument is held to strict quality control standards during each stage of fabrication, providing the world’s most precise and longest lasting
“When I am scaling and root planning, the Double Gracey Mini Posterior adapts really well down into furcation areas. As I come around, I can actually do a entire quadrant without changing my instrument. Plus, thanks to XP Technology, the stress on my fingers is significantly decreased.” Liz Nies, RDH-EA, Hygiene Fusion Coach (Boise, Idaho.)
“Double Gracey Mini Anterior is your go-to instrument for difficult to reach anterior access.” Lory Laughter, RDH (Napa, Calif.)
“The dual blades on the Double Gracey
For more information, call 800-551-5172, visit www.am-eagle.com or stop by Booth #2043.