1st EDITION
Sunday November 25, 2012
New York City • FREE
Fortune Management Helps You Transform Your Dental Practice
Dentistry News Journal spoke with Don Khouri from Fortune Management. Khouri is an Executive Coach, specializing in helping dentists grow their practice.
Q: Let’s cut to the chase. What’s the biggest mistake dentists repeatedly make that prevents them from creating a multi-million-dollar practice? FM: The two BIGGEST things that get in the way: One, not conveying the value of dentistry as an urgent investment. Sure,
continued on page 25
Johnson-Promident the go-to Alternative for Small Dental Equipment and Accessories
You won’t believe the value! With amazing pricing for comparable products to the industry leaders like Kavo, Dentsply, and 3M, Johnson-Promident has become the goto alternative for small dental equipment and accessories. Come see, test and sample for yourself at Booth #2907! For almost 40 years, Johnson-Promident has been the trusted source for handpieces, replacement parts, and accessories. The company has focused on continued on page 28
Your Design/Build Solution: R&F Building and Remodeling, LLC
When you hire R&F, you hire a team of trusted advisors including Michael Wiener, D.D.S. who will guide and inform you through every step of the planning, design and building stages to insure your project moves along smoothly. R&F is redefining the office design industry, providing a full-service design/build team to handle every phase of the process while working closely with your dental supply company. In fact, they have excellent working relationships with many dental supply companies, such as Schein, Benco and Paterson, to name just a few. Their team is led by Rudy Fasano Sr.
continued on page 13
The New DenMat From a new leadership team with literally decades of dental experience to exciting new products to an ongoing commitment to professional education, DenMat is advancing its long-standing tradition of bringing powerful clinical and practice-building solutions to dentists. As the innovator of the definitive thin veneer, LUMINEERS, DenMat holds a unique “space of mind” position in the patient market that identifies the company with high quality smile makeovers. LUMINEERS is perhaps the most single c o n s u m e r- r e c o g n i z e d brand in clinical dentistry; in fact, it’s the No. 1 pa-
continued on page 37
Lares Research Dares to be Different
Call Lares Research and you’ll notice the first DIFFERENCE right away. It begins when you speak with one of their professional account managers. Each has more than 15 years of experience selling and servicing Lares handpieces, and their knowledge is unsurpassed. They are pros at determining exactly what handpiece connections, back ends, head sizes, swivel couplers, etc. you need to make your practice run efficiently — at the very best price combination Lares offers. After you’ve placed your order with their knowledgeable sales staff, the second DIF-
continued on page 28
Sunn Pharmaceuticals Will Pre-Launch the New SK-800 at GNYDM
Beathe Smith is the CEO for Sunn Pharmaceuticals Q: Please tell us about yourself.
A: I enjoy people and really want to give back to my community and the people around me, my family and friends are very important to me. I want to give God the glory for my fabulous life! I feel so blessed to be able
continued on page 25
Vitamix is Not Your Typical Blender
Family-owned and headquartered in Cleveland, since 1921, Vitamix is the No. 1 trusted blender among professional chefs and the nation’s largest coffee, smoothie and restaurant chains. With features on “The Chew,” “Martha Stewart,” “Dr. Oz,” “Dr. Phil” and Food Network’s “Chopped All Stars,” Vitamix is quickly becoming a household name as well. Fourth-generation President and CEO, Jodi Berg, said of the company’s success, “When the economy gets difficult, we go back to what is really important to us. We go back to taking care of ourselves, and that’s what [Vitamix is] all about.” With the ability
continued on page 37
DNJ Speaks with Ken Hasty, Vice President of Sales and Marketing for Piezosurgery Incorporated
Q: Ken, please tell us a little about Piezosurgery?
A: Certainly! Piezosurgery’s patented technology utilizes ultrasonic piezoelectric micro-vibrations to safely and precisely cut bone with virtually no risk of harming adjacent delicate anatomy such as nerves, membranes or arteries. Piezosurgery is the trademarked name of the surgical technology pioneered by Dr. Tomaso Vercellotti and Mectron Medical Tech-
continued on page 28
TruDenta System Offers Special Show Pricing for New Book
Research demonstrates that stress and improper dental forces associated with the muscles, nerves, tendons, and ligaments in the mouth, jaw, neck, and face area contribute to chronic headaches, migraines, and other symptoms. These collectively can be attributed to conditions described as dentomandibular sensorimotor dysfunction. Until recently, dentists have been unable to objectively assess these forces or systematically treat and monitor patients who experience painful symptoms from muscle and force dysfunction. continued on page 25
1st Edition • Sunday, November 25, 2012
4
New Dawn for the Dental Industry! Important Growth Opportunity— Strong Revenue and Profit Margins— Arlington Dental Associates to Share TAKE SHAPE FOR LIFE® Success Stories at 2012 GNYDM NEW YORK – Nov. 25, 2012 – “With fewer people presently insured and/or able to afford all of the dental care they need, and the challenges (and costs) of obtaining new patients increasing every
day, broader, more intelligent approaches to maximizing the potential of your existing patient base are becoming more and more essential.”(DDM/NY “With an Eye on Dental Marketing”-
New Product Highlight— Really Wide Implants
KAT Implants, LLC has launched the distribution of Really Wide Implants. Really Wide Implants are a part of the rapidly growing KAT Implants System that prior to introduction of Really Wide Implants included implants ranging in diameter from 2.5 to 5.0 millimeters. The shape of Really Wide Implants (implants are provided in 6.5 and 8.0 millimeter diameters and in 6.0, 8.0 and 10.0 millimeter lengths) is ideally suited for immediate
March, 2011) In response to today’s economic environment, Arlington Dental of Poughkeepsie, N.Y., will be introducing the “best new opportunity to come along in years” for dentists who wish to become more diverse, multifaceted service providers, offering a wider range of essential treatments to current and potential patients. • Grow your dental practice • Secure your patients loyalty • Inspire more referrals Effective weight management has become a crucial health issue for a growing continued on page 37
molar replacement because these implants were designed with this specific application in mind. Statistically, the first molars are the most common teeth that are lost due to decay or periodontal disease, and the replacement of the first molars with implants is the most common site of the implant surgery in the patient’s mouth. Although the placement of the implants in healed molar sites is a common practice in implant dentistry, the immediate placement of the implant in a fresh extraction site offers substantial benefits to the patients, surgical and restorative continued on page 13
An independent publication not affiliated with any other organization Gary Cox Publisher Steve Cox Senior Associate Publisher Michael Harris National Sales Director Rhonda Baker Fernando Barrera Don Bomeisl James Martin John McQuaig Bill Morris Deborah Yarbrough Associate Publishers Valerie Wilson Art Director Elena Cruz Editor Monique Carter Tiffany Webster Administration Dentistry News Journal is published by Source Group LLC ©2012. All rights reserved. Business License #45-4600703
6979 East Broadway Blvd., Suite 109 Tucson, AZ 85710 phone: (520) 722-2000 fax: (520) 722-2014 www.sourceg.net
Sunday, November 25, 2012 • 1st Edition
13
An Interview with Dr. Bergersen, Inventor Earl O. Bergersen DDS, MSD will be presenting on the most efficient and cost effective techniques to straighten teeth without braces.
Q: What makes OrthoTain Appliances so unique?
A: The Ortho-T technique is the superior, most effective choice of adult orthodontic treatment without braces. Ortho-T’s unique design allows permanent dentition to be guided into a perfect class I occlusion with only one appliance worn 1-2 hours per day. The Ortho-T technique takes 1/5 the time of fixed treatment. Q: What benefits does the Ortho-T technique for adult treatment without braces have over other adult treatment techniques? • As previously stated, Ortho-T is worn 1-2 hours per day; treatment time is 2-12 months which is approximately ⅓ the time of most other procedures. • Ortho-T’s cost is ¼ to ½ that of fixed treatment. • Ortho-T corrects overbite, overjet, crowding, spacing and TMJ.
• Ortho-T requires only one appliance which is worn for both active treatment as well as retention. If relapse occurs 10 years later, the same appliance can be used. • No interruptions or changing of appliance if dental work is done. Any type of treatment - bridgework, extractions, implants; do not affect the fit of the appliance.
Q: How difficult is it for a dentist to understand and implement the Ortho-T technique?
A: Attending a one-day course or viewing our seminar on DVD will provide the necessary knowledge. Ortho-T is the easiest appliance to use on the market.
Q: How many patients have been treated with the Ortho-T? A: Over 3 million.
Q: Ortho-Tain also has an orthodontic treatment procedure for teenagers and young children? • Occlus-o-Guide can be used for almost continued on page 37
Archer Dental, Providing Customers Quality Performance and Value Oriented Products Since 1963
James Archer Sr. has been serving the dental profession since 1963. As one of the last of the original family owned Independent dealers, Archer Dental believes its record of providing their customers quality-performance- and value oriented products has kept it a mainstay in today’s challenging economic times. Archer Dental was one of the pioneers of the full service, discount dental equipment companies. Archer Dental specializes in large and small equipment as well as office design throughout the United States and Canada. From 3-D Digital Cone Beam X-Rays to Full office turn key installs or just needing a new prophy handpiece, Archer Dental
R&F
(continued from page 1)
owner of R&F, which includes a professional architect, interior designer, custom builders and cabinetmakers to address all your design and interior needs. Their comprehensive plans can build upon the design from your supply company and incorporate all the necessary elements to meet local and state building codes as well as accessibility and ADA requirements. With their design, you will easily obtain municipal permits and avoid costly change orders, extra charges and lastminute code violations. They can also make suggestions for cost savings, aesthetics and structural and safety concerns. R&F provides their clients with contracts that spell out every detail of the design/build process, specifying work to be performed according to a schedule of value, so that you can anticipate exactly what the project will cost. Their contracts
KAT IMPLANTS
(continued from page 4)
practitioners. Some benefits to the patients are obvious – a separate surgical procedure does not have to be done since the implant is placed at the same time with tooth extraction and the timeframe from the tooth extraction to the final restoration, which is typically 10 months, is greatly shortened, to four months. Other benefits are not as obvious and need to be pointed out to the patient. For example, the horizontal bone loss or the sinus expansion with vertical bone loss during the socket healing may alter the ideal implant placement in buccal-lingual direction or necessitate a costly sinus elevation/ grafting procedure. Implants placed in healed sites are often placed lingually/palatally from the ideal position due to buccal bone resorption and final restorations exhibit unnatural emergence profiles that are not esthetically pleasing. Conventional wide diameter implants have 5.0–6.0 millimeter diameter
has what you need. Archer dental has a large network of sales and service associates throughout the U.S, as well as their own top notch service and handpiece repair technicians that take pride in knowing the products they sell inside and out. Archer Sr. states “We feel extremely fortunate to represent product lines like J.MORITA digital X-rays, with the release of their new 3-D R100, it truly is a game changer when you think about Cone Beam machines, not only is it priced significantly less then most full Cone Beams, it features a full arch view of up to 100 by 80 milimeter, far more realistic and easier continued on page 25
have start and finishing dates and meet the requirements of the State of Connecticut Department of Consumer Protection. With a dedication to providing a product that is second to none, their team of qualified licensed trades people: • Keeps strict deadlines • Provides quality, first-rate service • Listens to clients with respect • Communicates with clients every step of the way • Keeps a clean and safe project site • Provides exceptional project management Discover the difference their professional design/build firm can make for your practice. It will be their pleasure to work with you every step of the way! For more information, come by their Booth #2929, call 855-GORAND or 855-467-2633 or visit www.rfbuildremodel.com.
that makes the immediate implant placement into the extraction socket less predictable due to a large gap between the implant and the surrounding bone that needs to be filled with grafting material. Due to a large diameter, up to 8 millimeter, Really Wide Implants minimize the implant/bone gap which leads to a faster implant integration. Integration of Really Wide Implants into the KAT Implants System, according to Vitali Bondar, DDS who is the President and Founder of KAT Implants, was relatively easy since the implants share the same platform with all other KAT implants. Dentists can use the same instrumentation and abutments on 3.0 millimeter small diameter implants as well as on 8.0 millimeter Really Wide Implants! In fact, KAT Implants supplies only one Surgical and Restorative Kit to place and restore all KAT implants. For more information, visit www.katimplants.com, call 877-528-778 or stop by Booth #4804. To place an order contact KAT Implants at 877-5287979 or info@katimplants.com.
1st Edition • Sunday, November 25, 2012
16
No More Compromise! Zest Anchors Introduces the LOCATOR Overdenture Implant System
Until now, choosing a narrow diameter implant often meant a sacrifice in attachment performance and ultimately patient satisfaction. Introducing the LOCATOR Overdenture Implant System (LODI) featuring narrow diameter implants with the world’s leading overdenture attachment from the originators of the trusted LOCATOR Attachment, Zest Anchors. Designed with the best in class LOCATOR Attachment, LODI offers a less invasive, predictable and durable implant retained overdenture for pa-
tients requiring an effective, cost conscious technique for securing their denture. The unique two-piece coronal design of LODI, not found with O-ball mini implants, is a critical feature that optimizes patient satisfaction. LODI is used to restore masticatory function for the patient and may be suitable for immediate function if sufficient primary stability of the implant is achieved at the time of placement. The LODI System is comprised of 2.4 millimeter and 2.9 millimeter diameter endosseous dental im-
AvaDent ... the Digital Platform that is Changing Removable Dentistry Forever! For nearly 100 years the process for making dentures has not changed very much ... until now. Now, AvaDent brings the precision, speed and profitability of CAD/CAM process automation to removable dentistry. Developed by an international team of leaders in the digital dentistry field, AvaDent makes it possible for dentists to offer their patients a precise fitting, aesthetic denture in as little as two appointments. AvaDent, whose name is derived from Ava meaning rebirth and Dent meaning dentition, allows dentists to offer a digital denture based on accepted clinical protocols, using standard clinical
procedures, with no computer skills or capital investment required. Unique to AvaDent is the all-important digital record that allows the dentist to offer their patients a new degree of convenience and security never before possible. If an AvaDent is broken or lost an identical AvaDent can be fabricated without patient involvement and sent directly to the dentist. The AvaDent digital record also allows the dentist to create a removable “treatment plan,” that offers their patients the promise of uncompromised quality and on-going, oral care, while increasing patient retention for the practice. Now continued on page 37
Quality Control Achieved by Controlling Everything
At NSK it’s all in-house: researching, developing, manufacturing, testing
NSK uses more than 17,000 precision parts to build high-speed rotary cutting instruments and accessories, including handpieces and tips that dental professionals use in restorations, prosthetics, endodontics, oral hygiene, lab work and surgery. Considering the market’s demand for ever-more precise, strong and compact instruments, that’s not so surprising. The surprising part is this: Of those 17,000-plus parts, NSK manufactures more than 85 percent in-house. The company even designs and builds the equipment it uses to manufacture and test those
parts — so it can ensure micron-order accuracy. It’s all part of an obsessive focus on quality control that dates to the company’s founding in Japan in 1930. Today, NSK products have proven their worth in more than 130 countries — including the United States. and Canada, which are served by NSK America, now called NSK Dental LLC. The philosophy of building the machines to build the parts to build the product has followed the company into every market it enters. Additionally, the organization’s management structure puts control at regional levels to ensure prompt product delivery and responsive after-sales servicing. Just as important, it’s within the vari-
plants (available in 10, 12 and 14 millimeter lengths) with a detachable LOCATOR Attachment (abutment) that is available in a 2.5 milimeters and 4 millimeters cuff height. The LOCATOR Attachment is seated after implant placement making case planning, implant surgery and the restorative process easier. LODI demonstrates remarkable resiliency and exceptional durability, while allowing for easy replacement of the attachment should wear occur throughout time. In addition, LODI is manufactured from Grade 5 Ti Alloy for strength and features a proven RBM roughened surface. The system also features uniquely designed, intuitive placement instrumentation, and may be used with a flapless technique for better patient comfort. Included with LODI, the LOCATOR Attachment provides all of the superior benefits known worldwide including its patented pivot technology, customizable levels of retention, and draw correction
of divergent implants up to 40 degrees. All of this while having a dramatically reduced vertical height compared to O-ball mini implants. The LODI system now allows you to treat patients with the minimum standard of care* of an implant supported overdenture, at a reduced cost and with greater satisfaction. LODI will be available in the winter of 2012. For more information contact Zest Anchors, call 800-262-2310, visit www.zestanchors.com.
*The McGill consensus statement on overdentures. Mandibular two-implant overdentures as first choice standard of care for edentulous patients. Montreal, Quebec, May 24-25, 2002. Feine JS, Carlsson GE, Awad MA, Chehade A, Duncan WJ, Gizani S, Head T, Lund JP, MacEntee M, Mericske-Stern R, et al. Int J Oral Maxillofac Implants. 2002 Jul-Aug; 17(4):601-2.
Equipping a No Compromise Practice for Less By Dr. David Ahearn
Time and time again we hear from practitioners that tell us that they would love the ultimate high tech practice but that they just can’t afford to make it happen. Quite simply—that isn’t so. When we meet a practitioner that perceives this difficulty, we generally uncover one or more of the following problems: 1. The practitioner believes that his or her productive capacity, and therefore income, is quite a bit lower than what is easily achieved through relatively simple workplace modifications. 2. The practitioner believes that his or her required treatment room layout, and
ous regions that the company constantly solicits feedback from users of its products. The goal is to be able to swiftly respond to local needs.
It’s all about the hand Control of all aspects of the development process helps NSK ensure timely regulatory compliance, improve reliability and shorten development time. But even more critical to NSK is the direct channel its processes create between product users and developers. With its dental instruments in particular, much of the focus goes directly to the hand of the end user. “Handpieces and the Human Hand — Powerful Partners” is the company’s core branding message. The goal is an ergonomic design that becomes an extension of the dental professional’s hand, transmitting intentions of delicate hand movements promptly and precisely
therefore equipment costs, is far in excess of that actually needed.
3. The doctor has been unable to design enough treatment capacity into the office space available, because of a misperception about treatment room size requirements.
Operatory productivity is a function of operatory organization, practitioner skill level and office design. Our studies indicate most motivated practitioners possess an adequate understanding of the procedure techniques necessary to provide great customer satisfaction. Therefore, it has been our experience that the remaining elements (design & organization) are the keys to unlocking heightened office continued on page 28
to the target.
A tradition of innovation Recent NSK advancements include an ultrasonic scaler and tooth polisher; bone-cutting instruments that employ ultrasonic technologies; a mass- produced all-titanium handpiece body; air turbines with a unified inner race and rotor shaft to achieve vibration-free and silent operation; and the SMax pico, an ultra-miniature-neck/head handpiece (the world’s smallest) for better access and patient comfort. It adds up to a strong reputation for reliability, responsiveness and high-value contributions to advancements in patient care across all dental sectors, including implant treatment, laboratory techniques, general dentistry and endodontics. For more information, visit www.usa.nsk-dental.com. Article is courtesy of Dental Tribune
Sunday, November 25, 2012 • 1st Edition
25
Just released this month, “Understanding, Assessing & Treating Dentomandibular Sensorimotor Dysfunction” emphasizes how dysfunction in the dentomandibular area can be the underlying cause of many chronic headaches, migraines and other painful symptoms. This well-referenced, educational text includes illustrations, easy-to-follow tables, and self-assessment quizzes. Visit Booth #3302 at the Greater New York Dental Meeting and pick up your copy…a $79.99 value, available during the show for the special show price of $39.99. “Understanding, Assessing & Treating Dentomandibular Sensorimotor Dysfunction” is a must-read for dentists interested in doing more to relieve their patient’s pain and stabilize the
dental foundation before undertaking restorative dentistry. The TruDenta System is a complete system for assessing, treating and managing dynamic force imbalances in the mouth (see photo above). It incorporates patented assessment and treatment technology and software, supplemented by clinical training and ongoing practice implementation assistance. TruDenta examination and assessment devices objectively measure and visually illustrate causes of patient symptoms from dentomandibular sensorimotor dysfunction. The system evaluates the amount and balance of forces during closure, at closure and while chewing using digital force measurement (T-Scan) technology. The cervical range of motion is measured with the computerized TruDentaROM (Range of Motion) tool. A cervical ROM disability correlates
with a mandibular ROM disability and/or an imbalanced dental foundation. The TruDenta treatment devices represent a proven combination of sports medicine rehabilitation and advanced dentistry technologies. They are cleared by the FDA, and the combination is unique and proven to achieve long-lasting relief. The examination process includes a head health, medical, and headache history, and a pharmacological assessment. The physical examination is supplemented by objective findings, including mandibular ROM disability, digital cervical ROM disability, and digital force analysis (TruDentaScan). The ROM portion of the assessment provides objective data to AMA guidelines. Other components of the assessment process include thorough dental, periodontal, airway, orthodontic and occlusal examinations.
Patients undergo therapies using a proprietary combination of low level laser therapy, therapeutic ultrasound, transcutaneous electrical stimulation, and intraoral orthotics. These modalities were originally developed by MDs to speed the healing of joints and force related traumas. Although the TMJ is the most complex joint in the body, it responds to therapies the way ankles, knees, shoulders, and other joints do. TruDenta combines these with advanced dentistry, as appropriate, to achieve predictable and long lasting outcomes. Dentists can therefore use the TruDenta system to confidently assess and treat muscle and force dysfunction, and provide patients with opportunities to address their symptoms for long-term health and dental stability. For more information, visit www .drsdoctor.com or stop by Booth #3302.
SUNN PHARMACEUTICALS
I enjoy every day!
cals have an outstanding partnership with the manufactures so the dentist never has to think about being current or compliant, we do it all with the latest cutting edge technology and drugs.
we have worked extensively with highly respected dentists in the industry and worked hard to give them exactly what they asked for. The SK-800 is exactly what they asked for and more. The drugs are the latest in the industry, the colors in the kit are vibrant and easy to see in any emergency, there is no guessing, this kit will be seen in the dental office and recognized as an emergency kit, the design is modern and sleek.
TRUDENTA
(continued from page 1)
(continued from page 1)
to have been in this Industry and to have the knowledge to move forward with Sunn Pharmaceuticals. The SK-800 has been in my mind for a long time and I’m very excited to finally have it all come to fruition. My next kit will be called the “Milo kit.”
This is in honor of an Autistic boy who I love and care for very much, a portion of the proceeds goes to the Milo Gray Guild for Seattle Children’s. This guild is so no child is ever turned away for medical needs regardless of the family’s ability to pay. I will let you know when we launch this. It is a very exciting time at Sunn and
FORTUNE MANAGEMENT (continued from page 1)
the DENTIST knows it’s a great investment; does the patient have the same opinion? Making that idea shine brightly in the patient’s mind–that dentistry really IS hugely important–it isn’t chance or luck, it’s something you can elicit from every patient who walks though your door–yes, EVERY patient–if the dentist and team know exactly what to say.
The other block is the lack of team systems in the office. The difference between an office system that works like a beat-up Ford Pinto and one that works like a smooth Mercedes is about 30 minutes of attention each week. This always surprises our clients but the transformation is remarkable. Having a team that works like a smooth machine is a boost to morale AND marketing at the same
ARCHER DENTAL
(continued from page 13)
to read then small slice machines. It really is hard to beat the quality and value of Morita X-rays. We also represent XDR Sensors, the quality of their images rival
Q: Please tell us about your company.
A: I’m very excited to tell you about Sunn Pharmaceuticals. We will be providing Dentists with the latest emergency drugs in a dental emergency kit called the SK-800. Sunn Pharmaceuticals offers this kit with a complimentary ‘renewal management’ service.
We manage the renewal of all expired drugs and manage the SK-800 emergency kit as if it were a separate business. We ensure that the expired drugs are updated and the dentist is ensured the pedigree is followed and we manage all re-calls , and we at Sunn Pharmaceutitime. That’s when it becomes more fun for everyone to come to work, including the dentist! Q: Those sound familiar, how do you solve those challenges?
FM: I’m glad you asked. We show dentists how to make their practice AND their marketing into a predictable system. It’s not about solving a riddle; it’s about applying methods we’ve tested over 20 years. Just as there are proven remedies for gum disease, there are proven remedies for overwhelm, low morale and low collections.
Q: Do you have any plans for the show?
A: We do, I’m thankful you asked. We ask that anyone that would like to enter to win the first SK-800 emergency kit, to stop by and see us at our Booth #1904 for details.
Q: How can our readers find out more about Sunn Pharmaceuticals?
Q: What do you think sets you apart from your competitors?
A: Sunn Pharmaceuticals is cutting edge,
A: Readers can stop by and see us at Booth #1904, call 425-835-0450, email beathe@sunnpharmaceuticals.com or visit www.sunnpharmaceuticals.com.
work. X-rays and a comprehensive exam is the first step. When it comes to practice management, just as with dentistry, it’s VERY difficult to do it yourself in a painless, effective way.
schedules, collections, re-care, and more, the Practice Analysis clearly identifies opportunities for practice improvement, ensuring that doctors have the information they need to achieve their goals.
FM: We show dentists how they CAN drive more to the bottom line, reduce their hours AND take extended vacations. Even if when they think it’s impossible.
FM: We get great results for our clients. Across the country, our clients grew an average of 15 percent last year, and some did much better. Our clients also find more balance, personal satisfaction and professional satisfaction working with us.
Q: What would you say makes your business unique?
Q: What are you offering at the show?
Q: To what do you attribute your company’s success?
Q: How can our readers find out more about your company?
FM: That MAY be possible but for most dentists and their teams, it’s about as realistic as patients doing their own dental
FM: I am really excited to be offering our comprehensive Practice Analysis & Opportunity Assessment for only $395 ($2500 value). Based on a proven methodology to comprehensively assess the practice on 20 performance metrics including marketing, overhead, fee
FM: Stop by Booth #2438 and mention this interview. Or take a look at www .fortuneboston.com. You can also call us at 617-275-2554.
any out there and the ease of use of their program is unmatched. The low cost and compatibility of these sensors will be a perfect fit for most any office.” “In 2001 we were approached by Vector Research, and we were immediately impressed with their overall value
and performance. The new VX Velocity Extreme models will change the way you think about how much you need to spend to get a top quality German Handpiece. Vector also offers a wide range from curing lights to scalers, which are always at the top of the performance and value cat-
egories. Some Dentists and Hygienists still believe you have to spend upward of $1,600.00 to get a quality Ultrasonic scaler, I would put the Vector ‘LiL Beaver ultrasonic scaler’ against any of those high priced units from those national brands,” says Archer Sr.
Q: Could dentists and their teams make the changes themselves?
1st Edition • Sunday, November 25, 2012
28
JOHNSON-PROMIDENT (continued from page 1)
the handpiece category since its inception, enabling it to assemble the broadest product line in the United States Johnson-Promident’s long-standing success has been fueled by the company’s superior customer service, wide-ranging product availability, global manufacturing capabilities and products that provide excellent value. 2012 has been an exciting year at Johnson-Promident. Late last year the company announced that it had joined together with Deldent of Israel. When it comes to dental polishing, etching, blasting, and cleaning, Johnson-Promident’s high quality Deldent equipment and supplies provide the most attractive features at the best prices anywhere. Deldent airpolishers feature the patented Homogenous Stream Technology, which virtually eliminates the nozzle clogging that is common in many other airpolishing systems and also creates a more efficient yet
LARES DENTAL
(continued from page 1)
FERENCE you’ll notice is the small size of your bill! By purchasing factory direct from Lares you will typically spend less than $400 for each state of the art highspeed handpieces with push button bur changing, 360 degree swivel, fiber optics and ceramic bearings — made in the U.S.A. Compared to the other leading brands that will leave
PIEZOSURGERY
(continued from page 1)
nology in Italy.
Q: That sounds very exciting! How can you prove that Piezosurgery is really safe to use around delicate anatomy such as nerves, membranes or arteries? A: Great question!
First, Piezosurgery uses a multi-wave frequency that cuts bone, cleans it away, and digs a little deeper by moving the cutting tips the thickness of a human hair at about 30,000 times per second. The soft tissue basically jiggles with the tip and the bone doesn’t. Therefore Piezosurgery easily cuts through bone without harming the softer, more delicate adjacent anatomy.
AHEARN
(continued from page 16)
productivity potential. 1. Our studies have shown that in virtually every practice a higher level of operatory organization must occur before consistently high quality and productivity can be achieved day in day out. 2. We have found that maximal organization efficiency cannot be achieved with an excessive equipment array. More is clearly not better.
gentler polishing action. Deldent polishers are the ONLY polishers cleared by the FDA for use around titanium implants (for cleaning around implants under dentures). The addition of Deldent’s cuttingedge scaling and polishing products has allowed Johnson-Promident to become a one-stop shop for all small dental equipment and related accessories, including operatory and lab handpieces, ultrasonic and sonic scalers and inserts, curing lights, air polishers, sand blasters, and many other essential related accessories. Now Johnson-Promident is proud to announce the introduction of their new comprehensive lines of Diamond Burs and Finishing and Polishing Instruments. These new lines will complement Johnson-Promident’s existing award-winning line of carbide burs (Dental Product Shopper magazine Best Product of 2012) and allow the company to also be a onestop shop for all rotary instruments. With these additions to the Johnson-Promident product line, the company now offers
more than 1,000 products! Johnson-Promident’s rotary instruments are designed and manufactured to consistently deliver the best performance and durability. In a recent independent evaluation in “Dental Product Shopper” magazine, Johnson-Promident’s Carbide Burs were named a Best Product of 2012, with the highest rating ever given to a carbide bur. Johnson-Promident’s Diamond Burs and Finishing and Polishing Instruments offer the same leading quality performance, including head-to-head comparable products to the industry leaders, like 3M’s Sof-Lex discs and strips, Dentsply’s Pogo and Enhance polishers, and Brasseler’s multi-use diamonds. And, as with all of their products, no one can match Johnson-Promident’s value, not just through the outstanding quality of the products but also through great prices, same-day shipping and tiny backorder rate. Johnson-Promident is part of a larger organization that includes a sister com-
pany in the dental industry, JP Solutions, a leading private label and branded provider of infection control, evacuation, and disposable products. JP Solution’s brands include the environmentally-sensitive line of Ecotex products, which provide all of the form and function required in disposable products but also integrate the responsible application of the three R’s (Reduce, Reuse, Recycle). For more information, stop by Booth #2907, call Johnson-Promident at 800-210-8945 or visit the completely new and improved www.johnsonpromident.com, which not only provides detailed information about all of the company’s products but is also a terrific resource for learning about all handpieces and rotary instruments, including helpful guidance on selecting the appropriate products. All of Johnson-Promident’s products are sold through a wide network of dealers nationwide. Dentists can contact their preferred dealer for pricing or to order the products.
you with an extra $400 to $800 per handpiece left in your wallet! A few short days later you’ll receive your Lares handpieces and that’s when you will notice the third DIFFERENCE. Lares highspeeds are manufactured in the U.S.A. to exacting standards with tolerances of as little as 20 millionths of an inch. You will feel the light weight, balance and quality of cut that their precision ensures. Your $400 Lares highspeed
will perform better than many highspeeds costing hundreds more. Many months or years later your Lares highspeeds will finally need repair. That’s when you will notice the fourth DIFFERENCE. For as little as $129, you’ll be able to restore your Lares highspeed to like-new performance with a genuine Lares factory replacement turbine, or their friendly and knowledgeable technical services staff will install it for
you at their factory and ship it back FAST with free shipping BOTH WAYS. Compared to the other leading brand’s genuine replacement turbines, you’ll save $100 to $300 per turbine cartridge. Since its founding in 1956, Lares Research dares to be different and you will benefit from our differences. For more information, call 888-333840 ext. 1, visit www.laresdental.com or stop by Booth #2900.
Second, the electronic monitoring systems within the internal computers of Piezosurgery devices will not allow a loose or significantly damaged Piezosurgery surgical tip to harm a patient. The operator is alerted immediately and must take corrective action to alleviate the situation.
been designed specifically to cut bone without harming the adjacent delicate anatomy. Furthermore, there are nearly 200 published articles and several chapters in various text books that specifically present the safety and efficacy of Piezosurgery devices by Mectron.
Yvan Poitras, Sascha Jovanovic, Peter Moy, Ole Jensen, Robert Levine, Scott Ganz and, of course, I could mention many more.
Conversely, I was able to launch a loose cutting tip from a popular catalog company’s unit about 8 feet in the air several times just by pressing the foot pedal! Can you imagine what would happen if that cutting tip had been inside someone’s sinus near their brain? Yikes!
Fortunately, as I stated before, the internal computers of Piezosurgery devices will not allow a loose or significantly damaged Piezosurgery surgical tip to harm a patient.
Piezosurgery devices by Mectron have
Therefore, equipping for high performance is both less expensive and more productive than conventional layouts. Your savings come in many areas:
1. You will decrease cabinetry expenses. 2. A smaller room size is ideal for more compact and efficient equipping. 3. Central resupply of consumable products reduces inventory needs. 4. A cassette system saves money by reducing hand instrument expenses. 5. As sterilization efficiency increases,
Q: I would think that the higher quality lecturing clinicians would choose to use the very best Piezosurgery devices since their reputations are obviously involved as well. Is this a fair assessment?
A: Well stated! I am honored to say that several well-known, high-quality lecturing clinicians choose to use our Piezosurgery devices by Mectron. I will mention a few of these doctors in North America that you may be familiar with: Michael A. Pikos, Carl Misch, Craig Misch, Paul Fugazzatto, Dan Cullum, turn around time decreases. 6. Compact, high performance offices are easier and less expensive to clean. Consolidating your treatment space such that it is truly shared by doctor and assistant just makes sense and it saves you money.
Dr. David Ahearn is a founding member of the American Dental Association’s Ergonomic Advisory Subcommittee and has held faculty positions at both The
Q: Wow! Does your company offer any specific training on your Piezosurgery devices?
A: Yes we offer several ‘VIP Training Courses’ by leading clinicians, and tuition is free for our customers.
Q: Where can readers buy a Piezosurgery device by Mectron?
A: Thank you for asking! Piezosurgery devices by Mectron are exclusively available from Piezosurgery Incorporated. You can contact us at www.piezosurgery.us or call 888-87-PIEZO to order. Stop by our Booth #3636 to see our exciting show specials! University of Michigan and New York University. He lectures nationally and is the founder of Design/Ergonomics (www.desergo.com), a high performance design and consulting group. His private practice is noted for its productivity. He can be reached at 800275-2547 or by email at djahearn@desergo.com. He has also created a line of highly productive and efficient operatory equipment—which will be showcased on Ergonomic Products’ website—www .ergonomic-products.com.
Sunday, November 25, 2012 • 1st Edition
VITAMIX
(continued from page 1)
to make an entire meal in about 10 minutes—including a whole-fruit smoothie, a steaming hot soup and a frozen dessert—the Vitamix pampers its owner with less time spent in the kitchen, and more time spent enjoying delicious food and the company of loved ones. These high-performance blenders also selfclean in 60 seconds or less, sparing the chore of messy kitchen clean-up. Beyond making food prep faster and
DENMAT
(continued from page 1)
tient-requested veneer. Snap-On Smile, the ultimate provisional, is a recent solution already embraced by thousands of clinicians and their patients. As the exclusive distributor of VELscope, DenMat is now proud to offer this potentially life-saving diagnostic technology in support of this important and revenue-enhancing procedure. The VELscope Vx helps clinicians to identify a wide variety of oral abnormalities— often before they’re visible to the unassisted eye—that can be vital in the fight against oral cancer. Because the VELscope Vx assists in early detection, cancer can be caught before it has time to spread. Duo:PCH Porcelain Composite Hy-
TAKE SHAPE FOR LIFE (continued from page 4)
number of people- including some of your patients who really need help but don’t know which way to turn. TAKE SHAPE FOR LIFE®, a comprehensive weight-management program that includes nutritional meal replacements along with personalized health coaching, will empower your practice to promote healthy eating habits, and help those patients lose weight with the guidance and support of someone they already know and trust—you.
ORTHO-TAIN
(continued from page 13)
all malocclusions from 8-12 years of age. • Nite-Guide is used during the eruption of the upper and lower incisors – only passively while sleeping.
Q: Does the Occlus-o-Guide and NiteGuide work similarly as the Ortho-T for adult?
A: Almost the same way, except there is
AVADENT
(continued from page 16)
AvaDent patients can receive a removable prosthetic with exceptional fit and aesthetics, and upgrade to an implant retained AvaDent at a future date.
37
more delicious, Vitamix makes it easier for you and your clients to eat healthier, more balanced diets. We know that fruits, vegetables and leafy greens are essential to a healthy lifestyle, but getting all the recommended servings in a single day has been nearly impossible. With the power of a Vitamix and hundreds of recipes to choose from, (like the Going Green Smoothie, a blend of grapes, pineapple, banana and spinach), eating healthy, whole foods is easier than ever before. Family physician, nutritional re-
searcher and Vitamix Affiliate, Dr. Joel Fuhrman, said, “I have turned thousands of my clients and readers into Vitamix users, and between my nutritional guidance and the Vitamix, we may have averted medical tragedies and brought about amazing health benefits.” The Vitamix 5200, a universal tool for healthy meals and entertaining, will be available for sale at the show in white, black, red and brushed stainless. The package includes a full, seven-year warranty, a cookbook with hundreds of chef-
tested recipes and a tutorial DVD. Exclusively at the show, select your choice of a free additional container with every purchase. Choose from 32-ounce Standard, 48-ounce Standard, or 32-ounce Dry Grains containers. Three- and five-month payment plans are also available. Join Vitamix at Booth #3927 for a full product demonstration and a taste of various recipe samples, including a smoothie, soup, sorbet, nut butter and salsa. For additional product information, visit them at www.vitamix.com or call 800-848-2649.
brid is an entirely new esthetics category, combining the convenience of a composite build-up with the finishing beauty of porcelain…all in a conveniently-designed chairside kit. From single-unit repairs to smile makeovers, affordably for more patients. The new SOL Laser delivers true portability, power and precision, along with enhanced ergonomics, a simple interface and a high-contrast aiming beam designed to make laser dentistry easier than ever. It also happens to be incredibly affordable. Of course, DenMat offers an outstanding range of exceptional clinical products, including award-winning restoratives, cements, whitening products and adhesive materials (Core Paste, Geristore, Infinity, Tenure, Ultra-Bond and Virtuoso, to name a few). LUMIBrite of-
fers a range of effective and proven whitening solutions, including TakeHome, and Chairside. It doesn’t stop there. DenMat has recently acquired many of Discus Dental’s professional products, including the totally redesigned FLASHlite Magna 4.0 curing light; Splash! super hydrophilic impression material; Precision moisturedisplacing impression material; PERFECtemp II temporary material; MegaBite, Vanilla Bite and the complete line of Discus bite registration materials; the Gripper and PERFECtray impression trays; and, Nuance, the innovative composite material and delivery system. The LUMINEERS Smile Discovery Program (LSDP) is designed to help practices take maximum advantage of consumer brand awareness of products like LUMINEERS and Snap-On Smile.
From targeted patient demand generation to comprehensive practice marketing support and even including monthly free product, this innovative program was conceived to drive new patients to member practices. Another exclusive benefit is the LUMISmile Program, which gives patients the unique experience of previewing their new, perfect smile, instantly using state-of-the-art digital technology. Finally, DenMat remains firmly committed to Continuing Education by supporting DenMatEdu, offering a range of hands-on and lecture-based courses designed to empower dentists to immediately implement what they’ve learned. To learn more, contact DenMat 800445-0345 or visit their new ecommerceenabled website, featuring convenient on-line ordering, at www.denmat.com. Don’t forget to stop by Booth #3203.
• Generate more revenue • Realize high profit margins • NO additional overhead There’s no better way to grow your practice, than by offering a service that so many are in need of, and by having those in your care speak highly not only of your dental skills, but also of the weight loss program you provide that worked so well for them! This synergy will generate a real buzz about your practice as more and more people turn to you not only for good dentistry, but for your help and encouragement as they lose weight and gain better health.
• NO inventory • NO advertising • NO marketing required If you agree that what goes into your patient’s mouths is just as important as the health of their teeth and gums, you’ll be able to play an important role in caring for both—much to the benefit of your patients, your practice, your bottom line, and your reputation as a dedicated caring dental professional! For more information on how to build & strengthen your practice and help your patients “Take Shape for Life,” please visit them in Booth #3501 at the Greater New York Dental Meeting.
For more information, e-mail: info@arlingtonweightlossforlife.com
more room for crowding at the ages of 512 due to larger posterior deciduous teeth.
• Research also shows that children only need to wear the Nite-Guide for 1-hour of sleeping time and will receive the same results in most cases as a full night’s wear. • Research also shows 93 percent of every 5-7 year-old is a candidate. • One practitioner can treat hundreds of patients each year.
• Academics of early treatment and orthodontics for adults • Overview of all techniques • How to get started • How to measure • What to charge • How to code for insurance • Free diagnosis of cases brought to booth
Q: Is the Nite-Guide the only early treatment device on the market that can straighten the incoming adult dentition with only nighttime wear?
• Yes. The Nite-Guide allows the teeth to erupt straight. The fiber bundles develop in that position so there is minimal or no relapse according to research to date. New at Global Dental Science The AvaDent Advanced Try-In. For those dentists who have asked for a try-in to supplement the standard two appointment protocol, AvaDent now offers an Advanced Try-In option. This however, is no standard try-in. It is built on a strong
Q: What type of education can doctors receive by stopping by Booth #3807 during the GNYDM?
For more information, call 800-541-6612, visit www.ortho-tain.com or stop by Booth #3807.
milled foundation and the teeth are set in a ridge of wax. This allows the dentist to make the functional and aesthetic changes necessary to best serve their patients.
arch and implant supported dentures, AvaDent now offers an exclusive, immediate protocol for first time denture patients. For information about training seminars or AvaDent Digital Dentures, call 855-AVADENT (282-3368), go to www. avadent.com or stop by Booth #2538.
Introducing AvaDent Immediates. In addition to the full over full, single