2024/2025 Marketing Opportunities Catalog by Southeast South Dakota

let’s rise together!

You probably already know how passionate we are about showcasing Southeast South Dakota by promoting our amazing members.

What you might not know is how we do it. From travel guides to digital display ads, SSDTA uses a variety of tactics and channels that are always growing and evolving.

We have made some of these tactics available to you, our members, to utilize in your own promotional efforts! We invite you to explore this marketing opportunities catalog to see how we can collaborate to promote YOU

Let's work together to elevate our region and achieve your personal goals!

si Haberman ecutive Director

Most of these marketing opportunities are only available to SSDTA members! They are priced to accommodate our wide array of members, from small mom n' pop shops to large corporations and communities

We're not a marketing agency, and dont even play one on TV Any dollars generated go right back into sustaining SSDTA and promoting our region as a visitor destination

why partner with us?

GREAT RATES

The following marketing opportunities are priced in a way that balances affordability for you and steady growth of Southeast South Dakota Tourism Association

FOCUSED ON YOU

You and your business are important to us! We genuinely care about your success and have your best interest at heart. Your wins make our region even better.

MARKETING EXPERTISE

Our staff has years of valuable experience in destination marketing. We are also connected to a broad network of resources when it's time to phone a friend

EFFECTIVE EXPOSURE

Our opportunities speak to an engaged audience that has already expressed interest in visiting Partnering with us ensures you get your message and offerings directly to them

EASY BUTTON

First just choose the opportunities that make sense for your business We'll work with you to get the assets needed with minimal effort from your team

SOUTH DAKOTA VACATION GUIDE

Tap into a vast pool of potential South Dakota visitors when you feature your business in the official South Dakota Vacation Guide.

This publication effectively targets inquisitive travelers through a variety of tactics. A presence in this guide also means your business will be included in local, regional, and national distribution programs along major travel routes across the US.

Advertising Options

A. Display Ad: Variety of Sizes

B. 50-word Service Listing: $263 C Enhanced Service Listing: $412

Reservation Deadline: 11/01/2024

Creative Deadline: 11/18/2024

Get 10% off when you place a display ad in both the SESD Travel Guide AND the SD Vacation Guide! (Applies to full, 1/2, and 1/4 page ads.)

Details

260,000 Printed Copies Digital Reach: 113K Views 1.4M Page Views

Released Annually in January

How It's Distributed: Mailed To Visitor Inquiries Travel Shows All SD Regional Tourism Associations Wide Variety of SD Tourism Businesses All Five SD Interstate Welcome Centers Westroads Mall, Omaha International Distribution

SOUTHEAST SD TRAVEL GUIDE

Utilize the revamped Southeast South Dakota Travel Guide to attract potential customers and enhance traffic to your business.

The guide features engaging and informative content that will capture the attention of readers, encouraging them to explore and make the most of their stay in Southeast South Dakota.

Advertising Options Details

A. Display Ad: Variety of Sizes

B. 50-word Service Listing: FREE C Enhanced Service Listing: $80

Reservation Deadline: 11/01/2024

Creative Deadline: 11/18/2024

Get 10% off when you place a display ad in both the SESD Travel Guide AND the SD Vacation Guide! (Applies to full, 1/2, and 1/4 page ads.)

40,000 Printed Copies Digital Version Available

How It's Distributed: Mailed To Visitor Inquiries Regional Travel Shows All SD Regional Tourism Associations SSDTA Members' Businesses

South Dakota Welcome Centers Westroads Mall, Omaha Released Annually in January

SOUTHEAST SD SPORTSMAN'S GUIDE

This revamped guide showcases the opportunities to hunt and fish in Southeast South Dakota It includes helpful information, resources and inspiration for planning an adventure in our region.

Our goal is to create a valuable resource that not only attracts visitors to local businesses, but also encourages them to return for next year ' s hunt or fishing trip.

Advertising Options

Reservation Deadline: 6/2/2025

Creative Deadline: 6/16/2025

40,000 Printed Copies Digital Version Online

Released Annually in July

How It's Distributed:

Mailed To Visitor Inquiries

Regional Travel Shows

All SD Regional Tourism Associations

SSDTA Members' Businesses

South Dakota Welcome Centers

Westroads Mall Omaha

REGIONAL MAP

Yes, people use maps on their phones all of the time to get around, but there's just something so great about a paper map as well

Visitors love to have a map they can stick in their bag in case they need a quick reference or direction on where to head. Having your business featured on this map is a sure way to get your business in front of thousands of potential and current visitors!

Advertising Options

A. Business Service Listing: $263

B. Map Sponsor: $8,560

Reservation Deadline: 11/1/2024

Creative Deadline: 11/18/2024

A Business Service Listing: $263

B Map Sponsor: $8,560

etails

20,000 Printed Copies Digital Version Available

How It's Distributed: Mailed To Visitor Inquiries

Regional Travel Shows All SD Regional Tourism Associations SSDTA Members' Businesses

South Dakota Welcome Centers Westroads Mall, Omaha Released Annually in January

Regional Map Reserve Your Placement

EVENT CALENDAR DISPLAY AD

Events in our region are a huge reason people visit Southeast South Dakota! Showcase your business on calendars that promote these events.

There are a LOT of great events to promote, so our calendars are broken into 5 districts that make up our region. All 5 calendars each month are emailed to our membership. Members choose the calendar that pertains to them and showcases it for their patrons to see and/or take.

Advertising Options

Sent to over 300 SSDTA members each month

How It's Distributed:

The calendars are emailed to our SSDTA membership list as PDF files Members are encouraged to print the calendar that pertains to their area and display for their visitors to see and/or take with them.

A Display Ad for One Calendar (District of your Choice) for One Month: $150

B Display Ad for All 5 Calendars/Districts for One Month: $500

Ad size: 6.3" wide x 1.5" tall

Location: Bottom Left Corner

View an Example Reserve Your Placement

EMAIL MARKETING

EmailmarketingoffersaveryhighROIwithan averagereturnbetween$36-$42forevery$1 spent!Averagetourismindustryopenratesrange from15-20%,withaclick-throughrateof2-3% (comparedtoFacebookads,whichseeaCTRof between0.90%to1.10%)

Ouremaildatabaseisstrongandgrowingrapidly! Getyourmessageinfrontofthisengaged audience,whohasalreadyoptedintoreceive communicationsfromus

Advertising Options

A Visitor Email Display Ad: $150

B Visitor Email Featured Listing: $75

C. Direct Email: $400, Retargeting Email Add-on: $75

A Display Ad: $150

Promote your business product, service or event! Limit 1 per email

B Featured Listing: $75

Native Content: Looks like part of the original email Limit 3 per email

7,000+ Subscribers

Includes: One photo (square) Logo 50 words of copy Link to URL of your choice 28%increasesince July2023!

Higher than the tourism industry's average open rate of 15% - 20% !

An Example Reserve Your Placement

C Direct Email: $400 & Retargeting: $75

Send an email to our audience that's all about YOU! Includes: Up to 4 sections each containing photo 2-3 sentences of copy and call to action You provide the content and we'll put it together for you

Retargeting Email Add-On: $75

Send another email to those who interacted with your initial email

Includes: photo, 50-150 words, logo and link to URL of your choice (continued)

WEBSITE

Our website is new and improving all the time! Content is constantly being added and traffic continues to climb

All members receive a free listing on our website Make sure to log in and update your current listing so it stands out and attracts visitors! Add your logo, photos, videos, events, and copy that shines a light on your business.

Get even more attention from potential visitors by advertising on our website through coupons display ads, a featured listing, and more.

Advertising Options

A Business Listing: Free with Membership

B Assistance with Building Out Your Free Listing: $75

C. Featured Business Listing: $100/Year

D. Event Posting: Free with Membership

E. Featured Event Posting: $100/Event

F Coupon: $100/Year

G Digital Display Ad: Variety of Sizes

93k Page Views

Stats from JanuaryAugust 2024

50k Unique Users

Current Website Reserve Your Placement

WEBSITE (continued)

Business Listing 1

A Business Listing: Free with Membership Log in and add information photos and videos to your free listing!

B Free Business Listing Assistance: $75

Need a hand making your listing shine? Our staff can do it for you

C Featured Business Listing: $100/Year

Move your listing to the top of the search results page A border and "Featured Member" indicator will draw people s attention to you!

2. Event Listing

D Event Listing: Free with Membership

Add your events to our calendar for free! There is no limit and you can link directly to your own website or social media

E Featured Event Listing: $100

Draw attention to your event by having it listed at the top of the events page! Limited to 5 events If all 5 featured event listings are active, they will appear in alphabetical order

3 Coupon

F Coupon: $100/Year

Promote a sale, featured product, or special service with a coupon! You upload the content so you ' re free to update it as many times throughout the year as you'd like

3 Digital Display Ads

G Digital Display Ads: Prices Vary Click-through Stats Provided Upon Request

a Homepage Locked Banner Ad: $2,000/Year

Secure a non-rotating position on our homepage that links directly to the URL of your choice

Size: 970 px wide x 200 px tall

One spot available per year

Can be updated 4 times per year

b. Homepage Rotating Banner Ad: $800/Year

Grab a spot in our rotating banner ad lineup that links directly to the URL of your choice

Five spots available per year

Can be updated 4 times per year

Size: 970 px wide x 100 px tall

c Sidebar Display Ad: $500/Page

Choose between our top visited pages Three spots available per year

Size: 360 px wide x 460 px tall

Want the ad space all to yourself? Lock it for $1 000 and you won t share it with any other business (Pending availability)

Top-Visited Page Options for Sidebar Display Ad: /events /what-to-do /requestvisitorpacket /giveaway /where-to-stay

C Featured Listing on Search Results Page

D. Event Listing on Events Page (List View)

F Coupon

BLOG ARTICLES

Tell your story and we'll provide the platforms for it to be shared!

Participation Options

A Tier 1 Blog: $1,200

B. Tier 2 Blog: $1,500

C. Evergreen Blog: $500

A. Tier 1 Blog: $1,200

Have your own blog post on our website! This content will also be shared through an email to our 6000 subscribers and will be shared on our Facebook and Instagram accounts You provide the photos and copy We provide blog editing and one year of visibility on our website

B. Tier 2 Blog: $1,500

Have your own blog post on our website! This content will also be shared to our social media platforms Fill out our online form provide photos and we will write an article based on the information provided

C Evergreen Blog: $500

Keep your content on our blog pages for another year! This comes with one round of content/photo updates

LEAD GENERATION

Participation Options

A Visitor Request Page: $500/Year

B. Online Sweepstakes: $1,000

A Visitor Request Page: $500/Year

Potential visitors head to our website to request visitor packets on the daily Have a tile on this high-traffic webpage where users can request information from you

B Online Sweepstakes: $1,000

We'll send you those names, email and physical addresses monthly Use this to follow up with these potential new customers Web tile includes logo and photo

Host your own custom promotion on our website that generates leads for your business When the contest is complete, youll get the winners contact information and all emails gained from the sweepstakes

Your prize must be good for 2-4 people and include 1-2 nights of lodging, dining and an activity Sweepstakes must be open between 6 months and 1 year We will provide a landing page with entry form on our website, 3 Facebook posts and an email to our 6000 email subscribers

Generate new contacts so you can send them information about your business! Reserve Your Placement

of home

out of home

TRAVEL SHOWS

One of the best ways to get in front of your audience is in person. Travel shows are a great way for us to connect with potential visitors and personally share about Southeast South Dakota!

Have your business represented at our booth for one/all of our 2025 shows. Between handouts, a digital slideshow, and personal recommendations, your business will get amazing exposure.

Participation Options

A Show Partner: $175/Show or $725 for All 5 Shows

B Show Sponsor: $500/Show or $2,000 for All 5 Shows

C. Drawing Partner: $500/Show or $2,000 for All 5 Shows

Reservation Deadline: 1/20/2025

A Show Partner: $175

$175 Per Show

$725 for All 5 Shows (Pending Availability)

Each Show Includes:

500 pieces of one printed handout

3 digital slides on a looping slideshow

Branded Giveaways/Swag (Optional)

Need help with your slides? Our office can design them for you for an additional $75

B. Show Sponsor: $500

$500 Per Show

$2000 for All 5 Shows (Pending Availability)

Each Show Includes:

32 x 78 Banner

500 pieces of one printed handout

3 digital slides on a looping slideshow

Need help with your slides? Our office can design them for you for an additional $75

2025 Shows

LINCOLNBOATSPORT&TRAVELSHOW

Lincoln,Nebraska Jan31-Feb2

DULUTHSPORTSSHOW

Duluth Minnesota February13-16

OMAHABOATSPORT&TRAVELSHOW

Omaha,Nebraska February20-23

PHEASANTFEST

KansasCity,MO March7-9

OPENSEASONSPORTSMAN'SEXPO

WisconsinDells March28-30

View Photos from Previous Travel Shows Reserve Your Placement

C. Drawing Partner: $500

$500 Per Show

$2000 for All 5 Shows (Pending Availability)

Each Show Includes:

Opportunity to run a giveaway drawing

Access to all entry leads to build your own database

500 pieces of one printed handout

3 digital slides on a looping slideshow

*The prize you provide must be more than a $500 value

923 entries collected in 2024!

out of home

WESTROADS MALL

WestroadsMall,Nebraska'slargestenclosed shoppingcenter,attractsahigh-incomeaudience ofmorethan1.5millionmonthlyvisitors.This bustlinghubisafantasticopportunitytopromote yourbusinessdirectlytoOmaharesidents.

Omaharemainsaprimetargetmarketfor SoutheastSDTourism Weconsistentlysee substantialwebsitetrafficandvisitorarrivalsfrom thismarket

Participation Options

Details

Distribute your materials at Westroads Mall, in Omaha Nebraska

LiteratureGuidelines

Eachpartnerisallowedtodisplayone pieceofliterature Eachpartnerisalso featuredwiththreedigitalslideson thetelevisionscreensthatflankthe spaceentrance Wewillworkwithyou tocreatetheslide

SoutheastSouthDakotamustapprove allmaterialsbeforetheyare displayed.

SoutheastSDwilltrackandreporthow muchliteratureisdistributedafter eachreplenishment

A. Banner: $1,500/year - limit two partners

B Visitor Guide: $500/year - limit ten partners

C 4"x9" Rack Card $250/year - limit twenty partners

A Banner: $1,500

$1500 Per Year

(Limited to two partners)

Each Banner Partnership Includes: Display of large format banner

Ability to feature one visitor guide or rack card

Three digital slides on storefront

Partner is responsible for production of literature & banner

B Visitor Guide: $500

$500 Per Year (Limited to ten partners)

Each VG Partnership Includes: Ability to feature one visitor guide

Three digital slides on storefront

Partner is responsible for production of literature

Yearlycommitment:July1-June30

C 4"x9" Rack Card: $250

$250 Per Year (Limited to twenty partners)

Each RC Partnership Includes: Ability to feature one 4" x 9" rack card

Three digital slides on storefront Partner is responsible for production of literature

YOUR MEMBERSHIP make the most of

First things first:

LOG INTO YOUR ONLINE ACCOUNT

Head to www.southeastsouthdakota.com.

Scroll to the bottom and click on “Member Login”.

While you’re there:

Update your online directory listing.

Every member has a free listing on our website with basic information This listing is a great way for potential visitors to get to know you! Catch their attention with a profile photo (generally your logo), cover photo, website/social links, descriptive copy, and additional photos. This is all included in your membership dues If you’d like your listing to live at the top of the page pay to enhance it!

Want us to do it for you for $75? Just ask!

Add your upcoming events.

Posting unlimited events on our website is included in your membership. Want them to stand out? Pay to enhance them! The earlier you can post your events the better This increases the chances of us including your event in our monthly event calendars that are displayed throughout Southeast South Dakota Include a photo (event logo, your logo, or an event photo), an enticing description of the event and a link for them to find out more

Review your contact information.

Have you had staffing changes recently? Double check that the contact and billing information on your account is accurate so we can get ahold of you if we need to! 1 2 3