BICYCLIST Magazine - #135

the ROAD to Olympic Gold

Los Angeles 1984

+ PROFILE The American In Search of Swiss Gold: ASSOS CEO Philip Duff + BASICS Credit Card Touring: The Ultralight Experience + NINETY YEARS OF MASI A weekend in Carlsbad to celebrate the celebrated.

+ ‘84 OLYMPIC ROAD RACE

2016 CYCLING CALENDAR

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Ride the original 9.8-mile course + FELT FR2 road bike around Mission Viejo Lake.

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issue #135

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Events | Culture | Lifestyle

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Photo courtesy ASOSS

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profiles

PHILIP DUFF CEO, ASSOS APPAREL

looking over the shoulder

THE 1984 OLYMPICS

Photo Courtesy of the Mission Viejo, California Heritage Committee Collection

Contents

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profiles

NINETY YEARS OF MASI PROFILES

ROUTE Pier to Pier Part III: SanMo to Seal Beach

Photo courtesy Dominic Phipps

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PROVISIONS

WHEELS Carbon Clincher by Monoprice 12

By Justin Macias BIKES Felt FR2 30 PEOPLE Philip Duff, CEO ASSOS Cycling Apparel 13 BELLS Spurcycle 36

By Chris Reynolds LOCKS Abus GRANIT Plus 640 36 EVENT Gold Carpenter & Silver Twigg 16

By Kelley O’Toole EVENT A Road Race for the Books 18

By Chris Reynolds DIRECTORY Find Your Future Peloton 45 ROUTE ‘84 Road Race Loop - Mission Viejo, CA 20

By Victor Prestinary COVER Thurlow Rogers, born in Burbank California, takes a hand-off of water and food during the 1984 Olympic men’s MAKER Stinner Frameworks - Goleta, CA 24 road race held in Mission Viejo, California, 50 miles south of Los

By Victor Prestinary Angeles. See PAGE 16 for more on this historic event.

EVENT Ninety Years of Masi - Carlsbad, CA 32 Photo Courtesy of the Mission Viejo, California Heritage Committee Collection

By Dominic Phipps

CLUBS

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PROLOGUE Olympic Fever 6 NEW & NOTEWORTHY Did You Hear About...

8 Q & A Ask the Bike Fitter 9 THE ELECTRIC AGE DIY eBike Commuter 22 TOURING Roam Free 26 BRAGGING RIGHTS QND Series Results 37 TIME MACHINE The Song Remains The Same 46

EVENTS

2016 WEST COAST EVENT CALENDAR COMPETITIVE MTB Get Dirty, Ride Clean COMPETITIVE ROAD Test Yourself RECREATION Help A Cause, Make New Friends GRAVEL Adventure Racing / Grinders ULTRA LENGTH 150 Miles And More ARTS & CULTURE Off The Bike

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Goleta, CA

STINNER BIKE WORKS

Details & Specifications EDITORIAL

Chris Reynolds - CR | Editorial Director chris@socalbicyclist.com Kelley O’Toole - KO | Managing Editor kelley@socalbicyclist.com Victor Prestinary - VP | Editor-at-Large victor@socalbicyclist.com Catherine Latour | Senior Editor catherine@socalbicyclist.com Justin Macias - JM | Gear Editor justin@socalbicyclist.com Tim Wilson - TW | Associate Editor tim@socalbicyclist.com Bob Becker - BB | Senior Writer bob@socalbicyclist.com

ADVERTISING

Robert Gleim | Advertising Director robert@socalbicyclist.com

ONLINE

Chris Reynolds | Design & Development chris@socalbicyclist.com Kelley O’Toole | Social Media   kelley@socalbicyclist.com Tim Wilson | Social Media  tim@socalbicyclist.com

DISTRIBUTION & LOGISTICS Victor Prestinary | Director victor@socalbicyclist.com

CONTRIBUTORS

Cate Clark, Andreas Moore, Samuel Parks, Dominic Phipps, Rick Schultz, Shari Sullivant, Rob Templin,

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SUBMISSIONS & CONTACT

Contact info@socalbicyclist.com for editorial guidelines and information.

Southern California Bicyclist 14252 Culver Drive Irvine, CA 92604 (949) 264-3346 contact@socalbicyclist.com Designed and Printed in SoCal Founded by Will Decker Published by Chris Reynolds All photography and design performed in-house by Chris Reynolds & Victor Prestinary unless otherwise noted.

VITALS & SUBSCRIPTIONS

Southern California Bicyclist is a multiplatform lifestyle and destination guide celebrating the arts, skills, events, and culture of the cycling life in Southern California and other locations in the Western U.S. SCB is published 10 times per year.

The print edition can be found at more than 1000 locations and events throughout California and adjacent states. Find a location near you or view the interactive, digital version at www.socalbicyclist.com Print copy subscriptions are $20 per year for 10 print issues delivered to the destination of your choice in the United States. International print subscriptions are $35. For more information, visit www.socalbicyclist.com/subscribe Copyright ©2016 All rights reserved.

DISCLAIMER

Although all best efforts are made to avoid the same, we reserve the right to publish unintentional mistakes and/or factual errors which may occur on an issue basis. No responsibility is assumed by the publishers for unsolicited materials/articles/letters /advertising and all submissions will be treated as unconditionally assigned for publication and copyright and/or appropriate licensing purposes subject to SCB’s right to edit and comment editorially. The views and opinions expressed in this magazine reflect the opinions of their respective author’s and are not necessarily those of the publisher or the editorial team. No part of this magazine may be reproduced in any form [print or electronic] without prior consent of the publisher.

Bicycling can be a dangerous sport and can lead to serious injury or death. Make it safer for everyone and obey all traffic laws, ride responsibly, use common sense, and wear a helmet.

southern california BICYCLIST #135

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Prologue

The Song Remains The Same Pt. I

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his summer has gifted fans of bike racing with the 2016 Olympics held in Rio de Janeiro, Brazil. The Tour de France couldn’t compete with the lure of Olympic gold, with some athletes leaving the TdF early to begin their Olympic preparations.

Most notably Mark Cavendish, a world champion sprinter from the UK who won four stages of this year’s race, called it quits after the 16th stage. Though Cavendish was a favorite for the final stage of the tour and a sprint finish down the Champs-Élysées (a stage he previously won 4 times) Cav elected to bow out and prepare for Rio. Such is the draw of Olympic glory, second only to the over-all TdF winner in terms of prestige.

Getting in the Olympic spirit ourselves, this issue starts with a focus on the 1984 Olympics, officially held in Los Angeles, but with events throughout Southern California. There was tremendous pressure on the American athletes that year. The US had boycotted the 1980 games held in Moscow, Russia, the Americans hadn’t won gold in any cycling event since 1912 and it was the first year that women were allowed to race bikes in the Olympics.

With this as the background, we are excited to publish a collection of photos on loan from the collection of the Mission Viejo Library, that illuminates the conclusions to this epic story. The ’84 games was fundamental to encouraging the evolution of bike racing and marked the cultural significance of Southern California to the sport of cycling. For those who wish to ride the ’84 Olympic road race course, we’ve included a map of the 10 mile loop (page 16) in this issue. Located 50 miles south of Los Angeles in suburban

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Orange County, the course is a picturesque but challenging loop through the hills of a suburban paradise. (page 16) Looking toward the 2016 games, we spoke with Philip Duff, the new owner and CEO of ASSOS, a Swiss cycling apparel company providing uniforms for the USA Olympic cycling team through 2020. Duff has a long history helping small companies grow without sacrificing their commitment to quality or company values. He was part of the team that helped save a small rock climbing equipment manufacture founded by Yvon Chouinard from insolvency, turning Chouinard Climbing into Black Diamond, a brand that has been fundamental to the growth of rock climbing as a sport in the US. The multitude of indoor rock climbing gyms throughout the West Coast is a testament to the growth of the sport and that Black Diamond has been able to grow along with it, maintaining quality and keeping value a priority for the brand. It is this same focus on quality that attracted him to ASSOS, the originators of the Lycra bike short and jersey. What started as a small piece mentioning this Olympic sponsorship turned into a very informative interview that we’re sharing in its entirety.

We caught up with Dominic Phipps, who has authored the book Ninety Years of Masi, a documentation of the historic Italian brand Cicli Masi and their contributions to the development of our wheeled machines. To celebrate the official July 30th book launch, Masi invited the public to the Carlsbad Village Theater for a screening of the classic cycling film “Breaking Away” with a reception after at the Grand Pacific

Palisades Resort and Hotel where Phipps and Dennis Christopher, the star of the movie, were on hand signing autographs and sharing their stories with the audience. As the launch of a book serves as a finish line of sorts for the publishing process, Phipps provided us an inside look at what it took to write the book and a thoughtful recount of the weekends activities. (page 33) Our event and race calendar has been improved and now includes events not just in Southern California, but throughout the West Coast. Our goal is to help you find a community of people to ride with and make the most of your time in the saddle - participating in an organized event is the best way to accomplish both. With more than 100 cycling events scheduled for 2016 in the West Coast of the US, you are guaranteed to find an event that fits your budget, fitness and style of cycling.

See you on the route,

Chris R .

Chris Reynolds

Editorial Director

Photo courtesy 3VERB

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New & Noteworthy

Have something to say Did You Hear About The...

MAKER Shimano

LOCAL La Pata Completion

Shimano introduced the new DURA ACE R9100 groupset which features synchronized derailleur technology allowing riders to control both derailleurs with just one shift button, integrated power meter, disc brake option, and new wheel profiles.

Additionally, the group benefits from Shimano’s new Bluetooth-enabled E-TUBE app allowing riders to download user profiles to multiple bikes and optimize shifting preferences from smart phones and tablets.

The Orange County Public Works held a ribbon cutting ceremony on August 6th to mark the joining of the San Clemente and San Juan Capistrano ends of La Pata Avenue. This established another route through southern Orange County, which currently can only be bypassed via the 5 Freeway and Pacific Coast Highway. La Pata Avenue connects northerly to Antonio Parkway at Ortega Highway in the eastern foothills of San Juan Capistrano. Cyclists will be able to use the road as an inland alternative to PCH.

DURA ACE to feature synchronized shifting

Send your news, updates and corrections to editor@socalbicyclist.com

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FIND THE CHAIN LINK & WIN

A small icon (exactly like this one: ) is hidden somewhere in this issue. If you locate it and enter our Find The Chain Link contest, you will be entered to win a free, 1-year print subscription and a care package of samples and SWAG. To enter, go to socalbicyclist.com/ftc and complete the online entry form, no registration or other nonsense required. Entries must be received by August 31, 2016 for consideration. The winning entry will be selected using a random-number generator and announced in a future edition of the magazine.

Gap closed between San Clemente and San Juan Capistrano

RETAILER PricePoint Shuts Down

PricePoint, a SoCal-based e-commerce business selling bicycles and related components and accessories, has closed its doors after 22 years.

Founder and Owner Donovan Ivan stated that he lost his passion for the industry and was unable to train a management team to take over the business.

PricePoint sold their entire inventory over the past five months; the domain name and house brands are currently being marketed.

EVENT Brompton Folding Bike World Championship “Throwing a Pitch”

On Saturday, July 30th, 500 racers and thousands of spectators attended the Brompton World Championship. The race, which consists of a Le Mans start in which riders must unfold their bikes, passed some of London’s most famous landmarks including The Mall, St James Park, Buckingham Palace and Horseguards Parade. Mike Emsley and Isabel Hastie claimed the men’s and women’s titles, respectively.

Issue #134 Winner

Jordan Curran of Boise, Idaho correctly identified the chain link on page 18 of issue #134 (see below). For his efforts, he will receive a 1 year print subscription of the magazine and a care package of samples and SWAG from our sponsors and friends of the magazine.

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Ask the Bike Fitter Three Questions: Fitting 101

Fitness

hrough his years as a bike fit professional and a product tester, Rick Shultz has seen a lot of bad bike fits disguised as “professional”. In There are actually several. The first problem by far beginning to understand how important the cyclist’s is bad cleat alignment. You can clearly see this by synchronization with the bicycle is, we asked Rick the cyclist that has their knees going way out to the about some of the basics regarding bike fits. side at the top of the pedal stroke. Not only is this inefficient, but it is damaging to the knees. When the knees splay out to the sides, you are not only overstretching the lateral collateral ligament, but also Bottom line: A bike fit makes the cycling experience putting extra pressure on the lateral condyle and as enjoyable and safe as possible. A bike shops’ job lateral meniscus, which will only cause knee pain is to sell you a bicycle that is sized for you, and the later in life. A good bike fitter can have your knees bike fitter’s job is to make the bike fit you. Given going straight up and down during the first visit. The that a bicycle is a symmetric machine and a human second problem is saddle height; most cyclists are is an asymmetric machine, forcing an asymmetric either too high or too low in the saddle. Lastly, the machine to conform to a symmetric machine will lead third problems I see are that the handlebars are too to problems. A bike fitter will ensure that the bike fits low. This causes over-stretching of the hamstrings, you, not the other way around. A good bike fitter which not only robs a lot of power, but also causes will take an in-depth look at your body in its natural a sore low back. Correctly fit, you should not have and relaxed state and adjust your cleats, seat post, lower back pain. A good bike fitter can fix all of these saddle and cockpit so that you stay in that relaxed items. and injury free state while cycling.

What is the most common fit problem you see in cycling?

Why do I need a bike fit?

How do you know getting a bike fit helps the cyclist?

Communicating with the client is the best way to really know how the bike fit has changed their riding experience. Typical feedback from clients after a bike fit includes testimonials that they’d never able to ride so well until after a bike fit, and that this was the first time they have been able to ride pain free.

I’ve also heard from competitive triathletes who say that after the bike fit, they set a personal best at an Ironman event. During the bike fit I will measure the cyclist’s power before and after without them knowing - I end up seeing 10-30 watts increase post bike fit.

Coach Rick Schultz is an avid cyclist who trains, races and coaches in Southern California. Rick is an engineer by trade, and in addition to being a USA Cycling (USAC) Level 2 coach, he’s a bike fitter and prolific product reviewer. As a USAC Certified Power Based Trainer, Rick specializes in helping the athlete achieve their goals via training with power. As a USAC Certified Skills Instructor, Rick helps athletes ride safer and race better via his bicycle handling skills clinics. Rick also teaches the local Beginner Racer Program (BRP) for USA Cycling. He’s the author of Bike Fit 101: Your Toolset for a Great Bike Fit as well as Stretching & Core Strengthening for the Cyclist and Triathlete.

Check his product reviews website, www.biketestreviews. com, and his coaching site, www.bikefitnesscoaching. com. Rick is also the bike fitter for Cycles Veloce (Team Simple Green) and Monster Media Racing. Rick can be reached at bikefitnesscoaching@gmail.com or at 949-606-2767

southern california BICYCLIST #135

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The Route

Pier to Pier: Part III start (Santa Monica Pier)

Santa Monica to Seal Beach Documented by Justin Macias

SPECIFICS San-mo Pier - Mile Zero

BASICS Total Distance 41 miles DIFFICULTY Easy-Intermediate

The third part of the Pier to Pier series, we’re continuing our journey down the coast with a ride from Santa Monica to Seal Beach. Depending on your fitness, penchant for urban riding, and size of your party, we’ve outlined some different ways to traverse the horn that separates LA and Orange counties.

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The safest and most iconic route runs along the beach and parallels the Ocean Front Walk where many vendors and performers set up shop. Follow this path to the Venice Fishing Pier and continue on Washington Blvd to the Marvin Braude Bike Path.

This bike path, which is also a part of the 22 mile “Strand Bicycle Beach Path", will guide you all the way around the marina starting from Washington Blvd/Mildred Ave and ending at Fiji Way. Fiji Way will end in a roundabout where you can start on the Ballona Creek Bike Path.

ALTERNATE

Big group? If so, the boardwalk may not be the best option for you. Instead, ride along Main St. which parallels the coast and has a bike lane. Then connect to Admiralty Way (via Ocean) that will take you around the marina.

The bike path that leads you along the beach will weave through the sand past Manhattan Beach and Hermosa Beach. The bike path continues through the harbor in Redondo, to the end of Harbor Dr., into Veterans Park, ending at Miramar Park on the border of Palos Verdes.

ALTERNATE

While there is an alternative to riding on the beach path, I can’t recommend it. Even if riding in a large or fast group on Vista Del Mar, the conditions aren’t much better with a minimal shoulder and high traffic.

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Crossing Over - Mile 19 Many routes can get you from Redondo to Long Beach via Torrance/Carson or taking PCH (Hwy 1) all the way down, but my route is a bit different.

It takes you through Palos Verdes Dr on some rolling terrain that passes the Port of Long Beach via Anaheim St. In comparison to riding along the beach, this section takes you through some neighborhoods and roads with moderate traffic. In particular, some extra attention will be needed when navigating the three-way transition between Palos Verdes Dr West and Palos Verdes Dr North.

ALTERNATE

As mentioned, there exists a recommended route that traverses through Torrance via Torrance Blvd and Del Amo Blvd to the Los Angeles River Trail. Both roads have sections of bike lanes, but they are not available the entire way.

The route between these two areas takes you through the City of Wilmington. I’ve ridden through this area many times and there are bike lanes present on West G St, which parallels Anaheim St, and then continues onto Anaheim St when crossing the railroad tracks on Alameda Street. While riding, there are two areas that will need some extra attention:

Caution AREA A 1-mile section at the bottom of

Palos Verdes Dr and Anaheim St parallels Ken Malloy Harbor Regional Park and has a substantial sized shoulder until you get to underneath the 110 Freeway. At this point the lanes narrow down just before allowing you to cut into the neighborhood onto West G St.

Caution AREA

A 1-mile section on Anaheim St just before the 710 Freeway. As the bike lane ends, there are plenty of lanes for traffic to fill so don’t hesitate taking a lane as needed and lawfully allowed.

ALTERNATE If you’ve decided to take the Torrance/

Carson route then your most direct shot to Long Beach is to ride down the Los Angeles River Trail.

South of the LA River - Mile 32 Once you’ve crossed the bridge over the Los Angeles River turn onto Daisy Avenue and then cross over to Chestnut, which turns into a shared lane. Follow this through to the bike path at Shoreline and Chestnut that will take you past Rainbow Lagoon Park and along Junipero Beach to Bayshore Park.

From here, it is a quick ride over Alamitos Bay on 2nd St to Marina Drive where you will pass by the harbor and cross over the San Gabriel River at the end of Alamitos Bay. From here you can find the pier easily after following Central Ave straight to Main Street and then take a right.

ALTERNATE Instead of going straight through

Chestnut, the dedicated bike lanes which run westbound on 3rd and eastbound on Broadway will take you along a more direct route through the neighborhood. I’ll usually cut up to 3rd street after Alamitos Ave to visit one of my favorite coffee shops Lord Windsor Roasters! After about 2 miles you’ll encounter Bixby Park which is usually where I continue on 2nd St through the neighborhoods all the way down to and through Belmont Shores and around the marina the same way as described above. - JM

LISTEN TO JUSTIN MACIAS ON the weekly Bicyclist podcast, SCB.FM OR VISIT HIS WEBSITE WWW.CYCLISTTHINGS.COM

Photos and interactive map Search “Pier To Pier 3” on socalbicyclist.com

Route Finish (Seal beach pier)

2.5 miles southern california BICYCLIST #135

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Wheels

carbon Wheelset under $800 And Backed By A 1 Year Warranty ? Go On...

M

25mm wide clincher rim with Basalt-fiber braking surface.

onoprice has traditionally been a manufacturer of electronics and accessories, but the Rancho Cucamonga-based company has created an outdoor department that will feature a select number of carbon bicycle components. They have developed some relationships with carbon fiber manufacturers overseas to bring quality components to consumers at a lower price point while still being able to offer a 1-year warranty for local customers. We got a hold of the 38mm Carbon Clincher Wheelset, and were impressed with the quality and features available.

Sapim CX-Ray spokes and carbon fiber hub casings contribute to a combined wheel set weight of just 1,420g (640g front, 780g rear). Monoprice wheel sets include axles (51g each) and also brake pads for use with the basalt-fiber-infused rims.

Right away these wheels have proven to be light and stiff, easy to install, and hassle-free during tire-change. Come back for our long-term use review of the Monoprice carbon fiber wheel set and seat post in SCB #136. -VP (monoprice.com $749.99)

Full-carbon rim with U-shaped 38mm deep aerodynamic design that balances cross-wind and aerodynamics.

Front hub with carbon casing.

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The rear hub features a 9/10/11 freehub out of the box - No adapters needed.

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The American in Search of Swiss Gold A Conversation With ASSOS CEO Philip Duff and Chris Reynolds

The 2016 Olympic cycling jersey worn by the USA Cycling team in RIO. Photo courtesy ASSOS.

A

SSOS is a cycling company founded 40 years ago in Switzerland by Tony Maier-Moussa.

The company is responsible for many of the advantages we find in our modern era of cycling provisions. Using carbon fiber as a frame material, designing wheel rims with a V profile for aerodynamic considerations, the first anatomical skin-suit - all of those were developed and brought to market by ASSOS, now ubiquitous designs seen throughout the cycling landscape. Above all of this, a comfort revolution in cycling apparel was started by ASSOS through the introduction of Lycra in cycling shorts.

The spandex fiber, known for its elastic and evaporative qualities, had been created by DuPont decades earlier, but Maier-Moussa was the first to utilize the fabric in athletic apparel. The ubiquity of this material, in not just cycling, but sporting garments in other disciplines, speaks to the true benefit of this design innovation. Cotton, wool and acrylic had been the standard materials for cycling kits at the time, but the supreme benefits of Lycra changed the landscape of athletic apparel virtually overnight.

Facing a global landscape with pressures to ship manufacturing to Asia and lucrative options to license the brand to mass-market producers, the

PROFILES

People

ASSOS founding family was very receptive to the vision that Philip Duff had for growing the company to compete at the global level, while still being able to provide a level of quality fundamental to the trust that customers have placed in the brand.

After trips back and forth between Switzerland and his home in NYC, Duff decided to put up his own money to purchase the company, but has done so in partnership with the founding family, retaining the employees who hold the learned advantages that ASSOS has accrued over their 40 years in business. Since news of this change of ownership in the fall of 2015, Duff has been adamant that the level of quality and consistency of the brand will stay intact. So far the most notable change has been the removal of objectifying images of woman that had historically been used to market the brand, a criticism the company ignored until Duff took over. To round it out, ASSOS has committed to providing uniforms for the USA Olympic team through 2020. We were interested in finding out how this all came about so we put a call in to Lugano, Switzerland to speak with Philip Duff directly - here's what we found out.

Origin Story

Philip Duff grew up in Minnesota in a household that revolved around ski racing. His involvement in cycling was only as dry-land training for skiing, but that led him to eventually be involved in the competitive side of cycling, a trajectory that would lead him to race against Greg LeMond in the late seventies. Around this same time, Tony Maier-Moussa had developed Lycra cycling shorts for racing that were gaining attention in the European peloton.

In the late seventies Maier-Moussa had befriended Jonathan Boyer, the first American to ride in the Tour de France, and had set him up as an importer of sorts for ASSOS in the US. During Super Week, a two-week gathering of bike races in the US held in eastern Wisconsin around Milwaukee, Duff and Boyer would meet. Boyer was literally selling ASSOS cycling kit out of the trunk of his car and invariability, as a result, it was at this Super Week, where Duff was one of the earliest ASSOS customers in the US. In the intervening decades, Duff continuously rode in ASSOS apparel. Over the years, he'd bought and owned virtually every cycling apparel product, but always came back to his thought that, “I know the ASSOS product costs more, but it just works better

Continued NExt page

southern california BICYCLIST #135

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PROFILES "There is no secret, just this maniacal attention to detail applied to the design, research and development, production, logistics, those are all the strengths of ASSOS, the product and the brand."

and lasts a lot longer.”

Even when living in places like New England, Duff had ridden through the winter months. "Until the last 7 or 8 years, virtually all winter cycling apparel may have worked in 30-40F range but when riding outdoors in the, 1020’s, it was hard to stay out more than an hour or so. It always felt like survival riding." The ASSOS winter gear is what, longer term, convinced Duff on the product and the company. It was the first time he could ride in 20 degree temperatures, stay out for 3 hours and not feel like an icicle.

Most of Duff's professional career has been in financial services, but parallel to his years in the securities and investment management world, he's had a series of investments in outdoor and athletic businesses. The one that most closely parallels ASSOS is Black Diamond Equipment, a climbing and backcountry ski manufacturer. He was instrumental in helping Yvon Chouinard bring his small climbing company out of insolvency, and was involved in the growth of Black Diamond until his departure two years ago when he left to pursue a partnership with ASSOS. This partnership began with meeting Tony’s children, Roche Maier-Moussa and Desireé Bergman-Maier, the individuals charged with continuing the family business.

Location, Location, Location

The micro-economy found in the lower Ticino region of Switzerland is located directly on the border with Italy and is a historically Italian-speaking part of Switzerland. Centered around Lugano, a city with around 145,000 residents, the region is similar to Silcon Valley in California in terms of being a confluence of overlapping industries that

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are pushing innovation in their respective product category.

Rather than consumer and enterprise technology, this city is centered on companies that are focused on pushing the boundaries of possibility with regard to the design of athletic apparel, technical garments and luxury goods.

With a relatively small population and unemployment under 3%, the Swiss have agreed with the Italian government to allow Italians living within 20 kilometers of the Swiss border to work in Switzerland and only pay Swiss income tax. And depending upon income level, for most people, that’s a difference between paying a 10% versus 30% income tax. On top of that, the salaries in Switzerland are 3040% higher than across the border in Italy. Everyday approximately 67,000 Italians come across the border to work in the lower Ticino region. Tony Maier-Moussa moved the company to Lugano in 1985, partly because all the technical textile manufactures in Europe are primarily on the northern side of Milan - essentially a 15-30 minutes bike ride from the ASSOS offices.

CR: How did your involvement with ASSOS come about?

PD: Roche Maier-Moussa, the son of Tony Maier-Moussa, and I started talking about a business partnership, and that kind of morphed into a friendship, he said 'Jeez Duff, why don’t you come over here and run the business?'

And I must admit, that hadn’t occurred to me at the time. I have three daughters and they have all been out of the house and off to college, and two are now in the working world. It was a little easier for my wife and I to actually think about that. 4 or 5 years ago,

it would have been a non-starter.

CR: What specific to ASSOS inspired you to make such a radical change to both your professional and personal life?

PD: When I first was introduced and came to visit Roche and Tony Maier-Moussa, I was particularly keen to figure out how did this company get itself in a position, actually stay there for decades, where its products are head and shoulders above their competitors. It’s pretty rare in any industry. If you take the 18 World Tour professional teams, 13 of those teams are doing their own apparel. But here’s what you may not know - over 70% of the riders have ASSOS chamois inserts in their shorts. The racers have taken their suppliers shorts, have come to Lugano, Switzerland on their own ticket, and pay hard currency to have an ASSOS chamois insert replace whatever insert had been supplied by the sponsoring apparel company.

When I got inside, I wanted to figure out, what was the secret sauce, what is this company doing that other cycling apparel or other athletic apparel companies are doing differently that got them in this position.

And you know, the quick conclusion, there is no secret, just this maniacal attention to detail applied to the design, research and development, production, and logistics. Those are all the strengths of ASSOS, the product and the brand.

CR: You've outlined the strengths of ASSOS as a company and brand, and that leads to the contrasting question of weakness. As you came in as an outsider, what were some of the weaknesses of the company

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PROFILES that you had to contend with?

PD: This company fit my stereotype of Germanic familyowned businesses, I will submit that those sort of companies are often founded by people who are really good product makers, and many of these businesses evolve to develop world class products in their field. The weakness of those companies typically, and I think this is a cultural thing, is that they avoid customer interaction. Dealing with customers is getting your hands dirty. For ASSOS (even in its home market of Switzerland which is only 7 million people) they utilized an independent third-party distributor.

So once they designed and manufactured the product, from that point forward, it was out of sight, out of mind. There is a real strength there, but there is also an inherent weakness.

CR: For the average cyclist who is buying a new kit (bib shorts and jersey), the price of an ASSOS kit can be a shock.

After spending money on a bike, shoes and helmet, many have a difficult time justifying the cost of premium cycling apparel. How would you argue that?

PD: Amongst the people at ASSOS, they would argue the bike is simply the contact point for your clothes. While said tongue in cheek, there is an argument to be made that in terms of your enjoyment of being out on a bike ride, whether you’re still competing at a high level or doing it for health reasons or for just pure enjoyment of being in the outdoors, the quality and functionality of your apparel actually has a bigger impact than the bikes does.

Long before I got involved in this company or had any ownership in it, I'd read many product

reviews of different ASSOS pieces over the years. They're always the same, glowing with respect to technical attributes and performance of the product, but invariably there is a comment with something to the effect of, 'it’s just absurdly expensive.'

I’ve never worried that much about price, I’d rather buy less but get the thing that worked the best - whether in climbing gear, skiing gear, kayaking gear, all the different sports I’ve enjoyed over the years. Our crew here has a couple of phrases in addressing price, the one I like the best is 'expensive is what you don’t use.' I always came back to the ASSOS products, and that motto really resonated with me.

In New England we have a saying called the 'New Jersey skier.' It is a reference to a person that drives up to Vermont or New Hampshire, goes through a ski shop, and on an absolute whim, plops down $600 on a new jacket or parka. But then when you see them on the hill, they’re wearing 20+ year-old ski equipment.

Cycling is kind of the opposite.

You see that around here, particularly in the Italian market.

If there is a young person that is developing as a racer, they'll spend every last euro they've saved up on their bike. The next thing is a pair of ASSOS shorts, but at that point, having bought the bike as well, they’re blown out of the water on their budget.

So they ride in the cheapest jersey manageable with ASSOS shorts - you see countless riders like that around here.

CR: Going forward, will ASSOS be branching out to new markets and opportunities?

PD: We are definitely staying exclusively within what we know, cycling apparel; no hard goods or stretching the brand horizontally and getting into

other sports apparel that maybe have overlapping uses. That may happen at some point, but not for the foreseeable future. We are not going to mass market, that’s just not our brand or the legacy that we’ve been built upon.

CR: So within the cycling apparel space, is there a "perfect" that you're in search of? What does that look like?

PD: Various textiles and fabrics have a varying range of effectiveness. Our definition of product perfection is if we could get to the point of producing a single walled garment that is comfortable from -4F to +104F … that’s our concept of perfection.

Obviously, I’m not sure we’ll ever achieve perfection as articulated that way. We’re now down to 4 seasons, and we’re concentrating around 2 different fits - a real classic race fit, but then also more of a regular performance fit for the avid cyclist who still needs to go to work at a real job, is riding under 15,000 km per year and is not going to have the pencil race fit. So two fits, but then also two price points. We're very much trying to work on developing a line that you would never call inexpensive or mass market, but will certainly be more compelling and will create an entry point to the ASSOS world. Our new Mille shorts will be in the $150-160 range, not inexpensive by any means, but not the stratosphere where our Campionissimo bibs are priced.

Continued page 28

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15

EVENTS

race report

A Gold Carpenter & Silver Twigg

Photo Courtesy of the Mission Viejo, California Heritage Committee Collection

Reliving The Magic Of The First Women's Olympic Cycling Race

O

n the morning of Sunday July 29 1984, 45 female cyclists, from 16 different nations, lined up on Marguerite Parkway for the 50-mile Individual Women's Road Race competition during the 1984 Summer Olympic Games. It was 87 degrees outside, but that didn’t’ stop an estimated 275,000 spectators from lining the almost 10-mile circuit course. The women would ride a total of five laps that ran around the center of Mission Viejo. The favorites to win for the homebase were two women from team USA, Connie Carpenter(-Phinney) (Above Left) and Rebecca Twigg (Above Second To Right).

The race started at 9:00 am and before the end of the first lap, a breakaway had formed that included the four women of team USA. For the first 3 laps of the 5 total, Connie Carpenter, Rebecca Twigg, Janelle Parks, and Inga Thompson-Benedict shared the task of holding the pace at the front of the breakaway. The

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heat was working to the advantage of the Americans.

About halfway through the race, Carpenter and Twigg, along with Sandra Schumacher of West Germany, Unni Larsen of Norway, Jeannie Longo of France and Maria Canins of Italy, broke away from the peloton on an ascent up Vista Del Lago, with Canins taking the lead. She was keeping up the pace, making everyone else work hard to ride her speed. The peloton fell back, quickly losing time and eventually falling a minute and 27 seconds behind.

Shortly following the breakaway, Twigg attempted a break alone. She maintained her lead for several miles, but it turned out to be too early of a move. The rest of the six-woman pack caught up with her, and the competition continued. It was no love lost between her and Carpenter, though. While Twigg moved to the back in 5th position, Carpenter fixed herself at the front and slowed down the pace of the breakaway. The

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Photo Courtesy of the Mission Viejo, California Heritage Committee Collection

ABOVE An estimated 275,000 people lined the 10 mile course located 50 miles south of Los Angeles during the 1984 Olympics to witness the historic first women's Olympic road race where American women Connie Carpenter(-Phinney) would take the gold. LEFT (L to R) Connie Carpenter, Maria Canins, Unni Larsen, Rebecca Twigg, Sandra Schumacher

six riders kept consistent, turning at a pace of about 26 minutes per lap. Getting closer to the end of the final lap, Carpenter and Twigg worked together, trading positions and carrying one another for a few minutes.

This strategy kept them strong for the last final meters.

With only a kilometer left to go, and Olympiad Road in sight (formerly O’Neill Rd., re-named to commemorate the Olympic event), spectators cheered and dumped water on the frenzied riders as they rushed past the crowed. Canins began to lead out the sprint in front, but Carpenter and Twigg wouldn't let her stay ahead of the Americans too long. About 500 meters from the finish, Twigg pulled out on the right and sprinted towards the lead. When it seemed she would get ahead of Carpenter, Carpenter began to pick up the pace, savoring the sprint for the perfect moment.

At the 200 meter mark, Carpenter sprinted furiously towards the finish, outstretching her arms and throwing her bike forward for an exhilarating finish.

With a time of 2:11:14, the first women’s road race, in the history of the Olympic games, concluded with a photo finish by two USA cyclists. Connie Carpenter was 27 years old when she was the first woman in history to wear gold for road cycling at the Olympic games, and Rebecca Twigg was 21 years old when she stood on the podium wearing silver. It was a spectacular day for cycling. -KO

IN FOCUS: CARPENTER & TWIGG Before the 1984 Olympics, Connie Carpenter (-Phinney) was already a well-known force in

international sports. At the age of 14, she competed on the U.S. speed skating team at the 1972 Winter Olympics in Sapporo, and in 1976 won the US National Overall Outdoor Title. A serious injury prevented her from competing in the 1976 Olympics, but led her to train more seriously on the bike. Between 1977 and 1984, Carpenter won four World Championships in road and track cycling. She also took up rowing while attending college at UC Berkley in the early 1970s.

During her time on the varsity rowing team she helped to secure two national titles. She is the mother of BMC rider, and 2016 Olympic contender, Taylor Phinney.

Rebecca Twigg attended college at the University of Washington at the age of 14, where she would eventually earn a degree in Biology at the age of 20. While in school she turned her attention to bicycle racing, where she applied her talent and passion for perfection. Within a short time, she was dominating the competition in junior girls road and track competitions. She won her first of 16 National Championship titles (in the individual time trial) at the age of 18. After only a couple of years of racing, she had attracted the attention of the U.S. National Team coach, Eddie Borysewicz, who would eventually grant her a spot on Team USA at the '84 Olympics.

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EVENTS

A Road race for the books

I

Surprises In The Men's 1984 Olympic Road Race

n the hour following the conclusion of the women’s individual road race, the men lined up to begin the 118.2 mile race that would determine the best individual road cyclists in the men’s division. There were 135 participants from 43 nations racing 12 laps around the closed circuit course in Mission Viejo.

The morning of the women's race had warmed into a classic SoCal summer day and temperatures were soaring. An hour earlier, Connie Carpenter-Phinney had accepted the gold, and soon her husband of less than a year, Davis Phinney, would be expected to have an excellent chance at winning the men’s race – he had a reputation of being the best open field sprinter of his peer group.

As the riders took off at 1:00 pm, it would promise to be an eventful race. At the top of the first climb, a string of riders broke away from the pack. This would be the first instance of a breakaway in the competition. Holding together for the first fifty miles, the break started to splinter as some of the stronger rider's kept the pace high, driving away some of the contenders from the front. A breakaway of seven riders formed on the ninth lap – three Americans, two Norweigans, a Colombian and a Canadian. The Americans included Davis Phinney, Alexi Grewal, and Thurlow Rogers (Cover).

As the seven took on the final lap, Alexi Grewal led a breakaway alone gaining around 20 seconds on the breakaway. This was a surprising move given that Grewal's teammate Phinney was prime to win.

Grewal had gold on the brain. The Canadian rider Steve Bauer caught him on the Vista Del Lago climb, which was the highest and steepest on the course at 920’ with a 12.6% grade. The two of them exchanged the lead struggling up the hill; they only had 4 miles

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left to go. Though Phinney was considered the best sprinter on the US team, the course was very hilly, leading him to miss the winning break.

Bauer and Grewal rode the last 10 km consistently, looking back a few times to check on the peloton.

With 200 meters left, Bauer jumped for the finish, but started his launch too early. Grewal, riding lower gear than Bauer, sprinted around him and won the race by a wheel's length. Though Bauer was said to be the better cyclist, it seemed that Grewal’s desire for the win was what pushed him over the edge. His time was 4:59:57. It was the first time a man from the US won a gold medal in Olympic cycling.

A few years later it would come out that Grewal was blood doping, along with a third of the American cycling team. At the time it was not formally declared “illegal" and was a standard of practice for many teams, globally. Despite the tainted success, Grewal is still the only American to ever win the Olympic men’s road race. His Olympic gold seemed to kick off a series of wins for American cycling that would bring the sport into the national spotlight through the 80's and 90's. -CR

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Photos Courtesy of the Mission Viejo, California Heritage Committee Collection

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REGULARS

The Route

The '84 Olympic Loop Olympiad, Mission Viejo

SPECIFICS Florence Joyner Olympiad Park - Mile Zero We recommend beginning at the Florence Joyner Olympiad Park at the Alicia Crossroad. The park was named after American track and field athlete Florence Griffith Joyner, who still holds sprint records she set in 1988. The park has ample parking, water, and bathroom amenities, and you can walk around the garden area to view information on past Olympians.

From there, ride north along Olympiad to begin the route.

Within a mile, you will come upon the original starting line, tiled on the street with poles on either end. Olympiad will end into Marguerite, where the route turns right. After about 2/3 of a mile, turn left onto Mustang Run, and then the first left onto Crucero, a smaller residential street.

BASICS Total Distance 9.8 miles Elevation Gain 1,600 feet Ride the official '84 Olympic Road Race course in Mission Viejo. This route offers plenty of climbing and vistas for a great group or training ride.

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Continue along Crucero to Hidalgo, and turn left onto Vista del Lago, which is a steep climb up to the highest point in the course at an elevation of about 940 feet. From here, you can get a nearly 360 degree unbroken view of the Mission Viejo foothills and lake. Descend Vista del Lago, and turn right onto Marguerite for a 2.7-mile long descent to the intersection of La Paz. Here you will find the Mission Viejo Public Library, where much of the vintage photography in this issue is archived.

Turn left on La Paz, where you will begin a 1.4-mile climb with about 375 feet of elevation gain back to Olympiad road.

Make a left on Olympiad, and one last climb will get you back to Flo-Jo Park. Mission Viejo's roads are well-paved with generous bike lanes throughout. -VP

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Rock N' Road Cyclery (Santa Margarita Pkwy) Official Finish (1984 race start) Vista Del Lago (940' elevation)

Marguerite Parkway Descent

Mission Viejo Library

Start/FInish (Florence Joyner Olympiad Park)

Olympiad Road (Formerly O'Neil)

La Paz Road Climb (375' elevation gain over 1.4 miles)

Photos and interactive map

Search “Olympic Loop” on socalbicyclist.com

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REGULARS

Electric Age

M

DIY E-COMMUTERs

Get Started on Building Up Your Own Franken-ebike

any excellent bike shops in Southern California already sell e-commuters, with more retailers adding them their inventory every month. So then why would anyone want to assemble a do-it-yourself (DIY) e-bike when there are scores of superb OEM models available?

The reasons, many and varied, include the cost savings, the assurance that the conversion of a bike that already fits you perfectly will continue to do so as an e-bike, a new hobby, the feeling of accomThe YESCOM 36v 500w rear hub electric motor conversion kit. plishment and an intimate knowledge of the functional parameters than geared motors, they won’t distribution from Ontario, CA, will accelerate as rapidly. Mid-drive save you shipping charges; they of your bike. are an excellent source and offer Selecting the style of e-commut- systems are very effective for hilly a one-year warranty on their kits. er that you wish to build should be areas and at slow speeds because The 36V, 13 a/h one is a winner. based on the same criteria used they multiply the output of the Luna Cycle in Los Angeles is the for purchasing an OEM model, gearing system. But they are more as discussed in SCB Issue #132. difficult to incorporate into your go-to place for mid-drives and The primary decision is whether bike than hub motors, and require batteries. Their 750w BBS02 is exyou want a California Class 1 or 2 knowledge about bottom brack- cellent and, with a 48V battery and e-bike, which are limited to 20mph ets (BB); also, you'll need BB tools no throttle, it should be able to meet Class 3 requirements. All of bikes that can be ridden on bike to install them. trails unless expressly prohibited, or a Class 3, 28mph, pedal-assist (PAS) model that can be ridden exclusively on bike lanes that are contiguous with a road. Other key questions concern the type of conversion: hub motor or mid-drive.

Front hub motor conversions are usually the easiest to construct and the lightest. They are excellent for cargo bikes, and have nice weight distribution. Additionally they allow for the retention of your rear gear system, especially if it's an IGH (internal geared hub) or belt drive.

California law requires that OEM manufacturers include information on 2017 models indicating whether a bike is Class 1, 2 or 3. However, there are not yet guidelines for DIY conversions. We do know that all motors for OEM bikes must be 750 watts (W) or less, so that would be your initial goal. Keep in mind, also, that the desired speed of the e-bike is important.

Once you've decided on the type of conversion for your bike, you'll need to find a vendor. If you decide on a rear hub, YESCOM has very inexpensive kits, which The primary liability of front include all the components except hubs is that the motors are geared a battery. and don't dissipate heat as well If you select a 500w kit, you as other systems. Rear hubs are should be able to meet the Califorgenerally more powerful and, if nia Class 1 & 2 requirements with direct drive (DD), have only one a 36 volt (V) battery. Should you moving part, making them quiet decide on a front hub, Dillenger and effective at dissipating heat. US, an Australian company with Since they are normally heavier

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these systems can be purchased for under $1000.

Now that you have the DIY fever, it's time to begin planning your new project. Endless Sphere, a website dedicated to e-vehicles, is a great place to begin your search for resources. -BB

The Dillenger Arc Street - 520WH Electric Bike Kit

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REGULARS

Did You Hear About THE...

Electric Age

News From The Electric Front

MARKETPLACE E-Bike sales Soar Projected for $24 Billion by 2025

Electric bicycles, the greatest selling electric vehicle on the planet, are projected to attain $24 billion in sales by 2025. Increasing population density and traffic congestion will drive sales of e-bikes which are a cost benefit compared to cars, don't require licenses to operate, can be parked easily and utilize the existing bicycling infrastructure.

TECH

Strava Adds Activity Options

Choices help preserve leader-boards

Strava has expanded their options for activity selection for users to record and track several types of outings or exercises. They have also included an E-Bike category for those wanting to record their battery-powered rides. The option will count the ride toward your weekly mile and time numbers,

but will not show or count toward any segments or leader-boards.

You can find more information by at the "Segment Leaderboard Guidelines" post published by Strava July 2016.

ADVENTURE E-Bike World Record 5000 miles to end in San Diego.

Ravi Kempaiah, a 32 year old PH.D. student and materials scientist, continues on his 5,000 mile journey to San Diego in his attempt to break the current Guinness Record for longest miles by e-bike. He is riding a The Stromer ST2 used by Mr. Stromer - the 28 mph e-bike that can Kempaiah. cover 110 miles on a single charge.

Kempaiah left Crazy Lenny's E-Bike out the world during its five-year history, announced they will debut Shop in Madison, WI on July 18th. a folding bike with Bosch e-system MAKER Tern Folding e-Bike at Eurobike 2016. This is the first Tern will debut at Eurobike 2016 step in a new direction as the comTern Bicycles, an urban specialist pany adds other styles of bikes to which has grown to be distributed its urban resume. Eurobike is set in more than 70 countries through- for Aug. 31-Sept. 4 in Germany.

• 100% All Natural Ingredients

• Scientifically Proven to Stop Muscle Cramps™ • 10X Electrolytes as Sports Drinks

• Sugar Free, GMO Free, Caffeine Free, Gluten Free

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23

Stinner Frameworks+ PROVISIONS

Aaron Stinner holds his personal steel road bike next to the Stinner crew and John Jones (far right).

Jones Wheels Stinner Frameworks bicycles are designed, welded, painted, and assembled in-house at their shop in Goleta, CA.

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John Jones of Jones Wheels is a long-time member of the bike industry and partnered with Aaron Stinner at their shared location in Goleta, CA. John is highly knowledgeable and experienced in all aspects of wheelbuilding, and is ready to provide answers to any possible bike wheel questions. As with bikes, wheels should be made to the rider, and John will work with you on any build project to ensure you get the most out of your riding experience. -VP (jonesprecisionwheels.com)

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+Jones Wheels Goleta, CA

PROVISIONS

Stinner Frameworks Stinner Frameworks in Goleta offers locally custommade bicycles that are built for performance, as much as for longevity. Stinner's options are simple, but versatile, and highly expandable, with Steel and Titanium frame options for all styles. They are able to accommodate any of the sought-after techdriven features such as wider tire clearance, disc brakes, and bottom bracket height.

If you are considering a custom bike, Stinner can work with you to determine the best build for your favorite riding style. Since he started in 2008, Aaron Stinner has assembled a multi-talented team, allowing them to complete entire bikes inhouse - from sizing, cutting, and welding to painting and assembly. Their tight operation leads to turnaround times of just 6 weeks for a race-ready bike.

Steel and Titanium are both great materials, and Aaron's team brings aerospace experience to ensure proper welding and assembly of all titanium frames. Circle back in a couple issues, where we will take an in-depth look at one of Stinner's featured options. -VP (stinnerframeworks.com)

Custom Stinner frame built for and painted

by Portland artist Dustin Klein.

Some of the Stinner machines are American classics, salvaged from WWII battleships.

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REGULARS

Touring

I

Roam Free An Experiential Guide To Ultralight Bicycle Travel

By Rob Templin

t's been almost 40 years since I penned a "going light" piece for Bicycling Magazine where I coined the phrase “credit card touring”. Some cyclists may also refer to credit card touring as fast touring or ultralight bikepacking (ULB), but the concept is the same, minimize the weight and bulky gear of your luggage - in other words, no sleeping bags and no tents. Motels, friend's homes, or even 'warm showers' stays can replace campground accommodations. Technology is beginning to catch up with this concept as numerous companies are now offering a wide selection of gear for this twowheel travel alternative. I've enjoyed 'traditional' touring for years, I was a partner of Burley Design Cooperative for 15 years and used their cargo trailer for many international backcountry tours, but there are times when it can be more enjoyable to travel light and explore more of the area you're visiting.

Arizona: A Case Study In Fast Touring A trip I've documented to Arizona was a good example of how you can tour light on your next vacation (whether flying into a destination or taking off from your front doorstep). You’ll enjoy the freedom of cycling on your own schedule and not a tour company's agenda - saving enough in the process to easily cover the cost of the equipment discussed here.

Tucson, AZ in particular, lends itself to the credit card travel experience while also offering a comfortable escape from winter. Since the area is a popular destination for winter cycling training camps in January and February, you might even see a few pro teams on the roads. I flew into the international airport on the outskirts of Tucson and took the free shuttle to the hotel (which most hotels near the airport offer).

I unpacked my travel S&S Co-Motion Nor'Wester, and put everything together that night. Most hotels near the airport are happy to store a couple pieces of empty luggage for your return flight (in our case, a week later). The airport location, some 10 miles from downtown, was a good spot to start touring without having to navigate the typical big-city commuter traffic, and head directly out into the desert on quiet secondary roads.

We carried two sets of riding kits so we could either hand-wash one set every night, or use the hotel's washer/dryer every other night. We tried to make our gear do double-duty where possible. Our rain pants and jacket could be used over our lightweight, compact 'hiking' shorts and shirt for dinner or exploring town. CONTINUED NEXT PAGE

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LEFT When traveling on your own schedule, there's plenty of time for taking photos along the way and enjoying the ride. ABOVE There are no rules or requirements for what to carry while touring, but more depends on the comforts you require while away and the purpose of your trip. BELOW The car-free road - bicycling nirvana.

You'll probably find your own unique variations for keeping the weight and bulk down without sacrificing the fun factor. It's not difficult to find mini travel sizes of most necessities like a toothbrush, toothpaste, contact lens solution (make sure to carry a spare pair), etc.

Ironically, during our week's stay in Arizona, we didn't need a lot of the extra clothing gear we had packed. Instead, we enjoyed near record-setting temperatures in the high 70s, fantastic desert scenery - including a side trip to the Town that Wouldn't Die (Tombstone); and nothing but blue skies. If only all my tours had such problems.

Rob Templin's involvement in the cycling community spans more than four decades, ranging from the somewhat traditional (a partner in Burley Design Cooperative for 15 years) to the extreme (four-time Race Across America competitor). He also has made regular editorial contributions to various cycling publications over the years. He holds a number of longdistance records with tandem partner Pete Penseyres, and has earned a few National Championship jerseys along the way. Rob now makes his home in SoCal.

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PROFILES CONTINUED FROM PAGE 15

standards, either with respect to the functionality of design or the CR: How do you plan on growing quality of the actual production or the brand without diluting the construction. quality and standards that the company is most known for?

CR: Your professional experience PD: At ASSOS, we just had a at Black Diamond Equipment woman retire as a sewer after 27 was unrelated to cycling, though years. When that generation retires, the two businesses share many there are no 20 year-olds waiting to similarities. What do you bring replace them. All of our production from that space that has helped is here within Europe and as you in your leadership of ASSOS? can imagine, just like in the US, in PD: Obviously, product and brand Western Europe, there is nobody are very necessary components, coming out of school looking to but even more important to the be a seamstress, so we’ve needed success of any business is its to be more creative. For example, people, and people comes down all of our shorts are made in a to the right sort of leadership. factory by a partner of ours where How do you get a team to produce we are his only customer. Our two way more than the sum of the companies, though separate legal individuals. For me, that’s always entities, are very much intertwined been the real trick in business. with one another. Not from a legal And then around the people, standpoint, but from a people and product and brand, structuring quality control, work flow and the company to minimize the logistics basis. distractions and hassles that often come in a business.

CR: How are you able to maintain control on quality if the product CR: You were introduced to isn't being made in-house?

Derek Bouchard-Hall, head of PD: In our production, we deliver USA Cycling, and ASSOS will now our partner all the raw materials. be providing kit for the Olympic They aren't going out to buy textiles team through 2020. How did or zippers or other accessories. that come about?

We source all of the materials PD: It was interesting meeting and then we do the cutting of the Derek. He was clearly not your textiles here in Lugano. What we typical national federation guy. deliver to our production partners He was hired as CEO this past is a kit, a 100 pieces of each of summer after 12-13 years of the component parts that make Steve Johnson being in that role. up a jersey for instance, and then I would say during that time - not their role is to essentially sew the to speak in any way derogatory pieces together and assemble the of Johnson’s tenure - it was an garment. era (for better or worse) of the peak of the doping culture; and CR: Is this partner in Europe? frankly, the federation, in terms of Yes, our partner is based in servicing the needs of competitive Bulgaria and pays a 30% premium cyclists, really had fallen off. There to any other jobs in that local was very little development going market. He has set up a sewing on across the different segments university of sorts with all ASSOS of the sport, particularly outside products requiring a year of of road. I very much liked what training before being assembled Bouchard-Hall is trying to do, in by new employees. One thing terms of changing the culture of you won’t see from ASSOS USA Cycling, how he’s really trying is any compromising quality to build a much broader based

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development program, and doing that with a fully clean, non-doping ethical standard. All of those things were consistent with ASSOS as a brand, but also my own personal philosophy. So we clicked and I think for him, partnering with ASSOS was a way to put his mark on the federation and a testament to the competitive focus of USA Cycling.

The US market is very important to us, and it is the market with the biggest gap of where ASSOS is today and what it’s future potential could be. Clearly, it’s a commercial part of our interest in USA Cycling, but for me, it’s a way to help promote the growth of competitive cycling in the country, mass participation in the activity of cycling and supporting the development of cycling in the US. CR: How are things going with the new leadership at USA Cycling in terms of development of new teams and racers?

PD: They’re making good progress with that. Jim Miller, Athletic Director for USA Cycling is overseeing the athletic part of the federation, and really is a firstrate guy with a lot of experience and a lot of talent. Particularly on the women’s side, the number of quality riders coming up through the junior and the U23 ranks is pretty impressive.

CR: And of ASSOS sponsorship outside the US? PD: ASSOS has had a really long lived (more than 30 years now) relationship with Swiss cycling.

It is pretty amazing that this little country here, with only a little more than 7 million people, whether it’s on the road or on the track, or out on the trails mountain biking, have an unbelievable number of world class riders; take Fabian Cancellara, and the young man Stefan Küng, who won the world championships in the pursuit. I think he’s now got

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PROFILES 2 or 3 of the fastest pursuit times on the track riding for BMC. On the mountain bike side, it’s insane.

Not just the fact that you have Nino Schurter and Jolanda Neff, the two best male and female mountain bikers, but you go through the under 23 and junior ranks at the World Championships, 2 of the 3 riders on the podium are Swiss. That relationship with Swiss cycling has been consistent for ASSOS. When Tony Maier-Moussa first founded ASSOS in the mid 70’s and then through the 80’s, my very favorite photo from the ASSOS archives is the podium of the ’82 World Championships, where Giuseppe Saronni tipped a young Greg LeMond at the finish line. To the podium was Saronni, LeMond and Sean Kelly, and interestingly enough, all 3 were riding on ASSOS, only 1 of which was actually sponsored by ASSOS. That era right through the 80’s, actually all the top professional cycling teams were not only using ASSOS, but they were buying the goods for cash from ASSOS. In the 90’s, that dynamic changed and all the bike, apparel, components not only supplied goods but also supplied cash. Outside of supporting the Swiss federation, ASSOS kind of dropped out of it. at that point. Now coming back in a broader way than just Swiss cycling, having a relationship in the competitive side of the sport, that’s important to us.

CR: The new ASSOS slogan is "Sponsor Yourself" - Where did that come from and how does it fit in with the company?

PD: This past fall we spent time thinking about our vision and purpose as an enterprise, and collectively we decided that our vision statement is to create and propagate the 'Sponsor Yourself' revolution. This company has had, and I’ll give Roche credit for this,

a number of really good tag lines, good'. For us, we're about helping from 'Have a Good Ride', 'Made facilitate the maximum enjoyment in Cycling', 'Suffer in Comfort', of the sport of cycling. but there is one phrase that has moved from being a marketing tag line to actually being a way of life, a set of values and that’s 'Sponsor Yourself'. My shorthand way of characterizing that is, it really means two things, do good in the world and be happy. See how you can positively impact the world and do something good for yourself, and that’s the sponsor yourself aspect of it. Over the long haul, our aspiration is to bring that philosophy to the rest of the world through the sport of the cycling.

CR: In practice, how does that square with sponsoring competitive athletes?

PD: Part of bringing this "Sponsor Yourself" philosophy to people is to bring the absolute most cuttingedge technology which invariably is developed in the most cutting edge part of the world, the competitive racing world, and bringing that to people who enjoy cycling for other reasons, than pure outright competition.

CR: For you personally, are you still involved in outright competition? Or do you fall in the "other reasons" category?

PD: In my case, I bike raced for a good number of years, but I haven’t ridden in a race for more than 30 years. And sure, I love the health benefits of riding and I love the camaraderie of riding with my friends, but frankly what keeps me riding is about putting myself in aesthetically pleasing environments. You can ride in South Central LA or the South Bronx of NYC and get the health benefits and camaraderie of riding with your friends, but it wouldn’t be as much fun as riding the Malibu Hills or the hills above San Diego. When you’re out on that ride, you go 'Man, life’s

southern california BICYCLIST

PROVISIONS

FIRST RIDE

Felt bicycleS FR2 road bike

By Justin Macias

BY JUSTIN MACIAS

PHOTO BY VICTOR PRESTINARY

R

ecently, I got my hands on one of Felt Bicycles's newest releases, the FR2. Built from the history of their flagship F-Series bikes, the new FR model boasts lightweight performance and precision handling that exceeds expectations on all fronts.

The FR2 is responsive and stable while riding at high speeds; it’s certainly a bike that I could ride for either a short local criterium or a long training ride.

I took the bike out for a mixed terrain ride with fast flats, steep ascents, and screaming descents with no objections and eager anticipation imbued by the FR2.

An aspect of the bike that stood out to me the most was it seemed to hold its speed very well on the flats. Being able to use the Pioneer power meter, which comes on this particular model, allowed me to maintain my efforts objectively. Many riders just want to find a bike which lets their strengths shine through; having a harmonious union between rider and bike changes the hard work of turning pedals.

Using Felt’s FR Technology, the geometry of the FR2 is slightly taller compared to the previous F-series, which gives the rider a more powerful riding position while also maintaining the stiffness of frame. Each frame size is tailored with size specifics built into them such as different carbon layups and even different lower headset bearing sizes so that riders of all sizes can have a similar experience. The FR is also using a wider BB size that increases stiffness and allows for a wider tire clearance. Disc and rim brake options are available the FR1, FR2, and FR3. -JM ($4,999, 16.1 lbs feltbicycles.com)

30

socalbicyclist.com

  

@socalbicyclist

FRAME

carbon fiber, mechanical (external) or electronic (internal) cable routing

FORK

carbon fiber monocoque construction, carbon fiber steer tube with integrated compression device and carbon fiber crown race, crown, blades and dropouts

HANDLEBARS

3T Ergosum Team Stealth carbon fiber

GRIPS

Felt VelvetGel Tape with 3M Reflective Base

SHIFTERS

Shimano Ultegra Di2 w/ secondary sprint shifters

F/R DERAILLEUR

Shimano Ultegra Di2

CRANKSET

Shimano Ultegra w/Pioneer Power Meter

CHAINWHEEL

Shimano 52/36T

BOTTOM BRACKET

Token For BB386 Frame with Shimano Crankset

FREEWHEEL

Shimano 11-speed, 11-28T

BRAKE LEVERS

Shimano Ultegra Di2

BRAKES, FRONT

Shimano Ultegra dual pivot rim-brake

BRAKES, REAR

Tektro T851 direct mount rim-brake

SADDLE

Prologo Nago Evo PAS TiRox

SEAT POST

3T Stylus 25 Team Stealth

RIMS

MAVIC Ksyrium Elite Blue 25

HUBS

MAVIC Ksyrium Elite

SPOKES

MAVIC straight pull, bladed, front double butted

TIRES

MAVIC Yksion Pro GripLink 25mm front

ACCESORIES

Pioneer Power Meter

LAGUNA BEACH BOARDWALK

southern california BICYCLIST #135

31

PROFILES

events

breaking away with masi

By Dominic Phipps

T

he weekend of July 30th and 31st 2016, marked a significant modern milestone for the Cicli Masi brand. Almost a year earlier, we embarked upon the “Legacy Project”, a series of different elements that combined to celebrate, promote and raise awareness of Masi’s Ninety Year history. The center point of the project would be a brand history book that recorded the story of Masi from its earliest existence in rural Florence, and through its Californian era in the early 1970’s. The research was some of the more challenging I have been involved with in my career. In some of the more candid moments, I tended to refer to the process as an “investigation”, such was the difficulty faced in unraveling a story that largely existed over eight thousand miles away, among people who had either passed away or were out of my immediate reach.

So, in the summer of 2015, I traveled to Milan. This journey became a mission to un-

32

socalbicyclist.com @socalbicyclist   

"I tended to refer to the process as an “investigation”, such was the difficulty faced in unraveling a story that largely existed over eight thousand miles away, among people who had either passed away or were out of my immediate reach." earth the facts, but in reality, I returned with little more than a date of origination for the marque: 1926.

In the months that followed, my fortunes began to change, as a research community consisting of European suppliers, industry accomplices of Faliero Masi and production staff from the company’s Californian era rallied for the cause, reaching back into their memories and archives with a level of enthusiasm that matched my own.

The research began to quickly mount up. Stacks of hard copy photographs, hours of audio interviews and pages of translated emails began to weigh heavily on my office desk in Oregon, as did the numerous books I had ordered directly from the library in Florence. A lasting memory of the research period has me sat across the table in a coffee shop in Bend, pouring over text with an Italian language teacher from the local college. A good cup of coffee was never far away on this project.

The book finally went to print in early July 2016, as we set our (Continued NEXT PAGE)

southern california BICYCLIST #135

33

CONTINUED FROM PREVIOUS PAGE . sites on creating a fitting crescendo to Masi’s ninetieth year in business. The same research community that rallied around the book project reassembled to assist us in delivering a weekend that professed to have something for “everyone that loved cycling”. As I stood on the stage at the Carlsbad Village Theater to welcome almost three hundred people to a charity screening of the movie “Breaking Away”, I saw Dennis Christopher, barreling down the aisle towards the stage with a look of pure excitement on his face. As Dennis introduced the profound piece of work that inextricably links him to the cycling world, I surveyed the faces in the audience, knowing that the emotion and energy I was witnessing was the embodiment of everything I love about the cycling community.

From the Theater, we headed across the 5 freeway to celebrate “Ninety Years of Masi” at the Grand Pacific Palisades Resort and Hotel. A small army of staff, enthusiasts, friends and family, transformed the ballroom at the property into a Masi museum. Over thirty vintage bikes, including some from as early as the 1950’s lined the walls and complemented the vintage jigs, alignment tables and manufacturing paraphernalia that former Masi trademark owner Ted Kirkbride, and Masi USA painter Jim Allen, had pulled from dark and dusty storage facilities. As the evening drew to a close, we began to tear down the museum and decorations that had combined to create a time capsule in this coastal hotel ballroom. Masi’s former Californian factory was less than two miles from the venue, and our next stop was the Campagnolo USA offices that were even closer.

It’s almost inconceivable to have a weekend like this without a bike ride of some description, and ride we did. On Sunday morning at 8AM, Tom Kattus from Campagnolo USA rallied his troops, our friends and the southern Californian cycling community to turn some miles in aid of the Pablove Foundation. A crew of somewhere near two hundred riders snaked down the PCH towards La Jolla, fighting childhood cancer with love, a little sweat and the unquestionable commitment for a good cause that bike riders, young and old, carry in their hearts. As the afternoon sun baked our tired legs, we ate pizza, drank beer and rung the sweat from our jerseys in a small parking lot in Carlsbad, CA. All was well in the world. -DP

34

ABOVE LEFT Outside the Carlsbad Village Theater during the charity screening of "Breaking Away", the cultclassic cycling film, adored by cycling fans world-wide. ABOVE RIGHT Dennis Christopher (foreground) and Dom Phillip (author) sign autographs at the combined charity screening of "Breaking Away" and book launch of Ninety Years of Masi. BOTTOM RIGHT & PREVIOUS PAGE The Grand Pacific Palisades Resort and Hotel served as a Masi museum for the event bringing to life the bicycles, equipment and tools used by Masi and detailed in the book.

BOTTOM LEFT The result of a year of hard work, passion and determination, Ninety Years of Masi, available at masibikes.com ($39.99)

socalbicyclist.com @socalbicyclist   

southern california BICYCLIST #135

35

PROVISIONS

Commute

Urban Exploring: beyond basics Be Loud And Be Locked Up

Spurcycle Stainless Steel/Black DLC Bell, $49/$59

W ABUS GRANIT Plus 640 w/ Lighted Key, $99

T

he ABUS Granit PLUS 640 is one of two ABUS locks that I use on a regular basis. As a D-shaped U-lock, it is a classic option for reliable and proven protection. It is light enough and small enough to carry in a bag, but stout enough to protect your bike from theft. The shackle, which is double bolted into the lock body and made of 12mm hardened steel, is also coated in rubber so that it will not damage the finish on your bicycle. The lock itself weighs less than 900 grams, which is quite light considering the amount of protection it provides.

The lock is rated 12/15 on the ABUS security level scorecard and offers good protection in areas with high risk of theft. Their rating of 12/15 is close to their highest security score. Only three U-locks receive a higher security rating. One of the great things about ABUS locks is that you can order multiple locks to match a single key. The “Plus” designation also includes an ABUS code card for an additional or replacement key.-BB ($99, abus.com)

36

orking in a bike shop for a few years has introduced me to whole lot of people, talking about a whole lot of bikes. I’ve had the opportunity to talk to people from around the world, people at different skill levels, and people that ride with different goals in mind. One encounter that has held my attentions was a couple from Germany who were buying two hybrid style e-bikes. They told me about the equipment that was required on all bikes in Germany: reflectors, fenders, lights, bells, etc.

The required additions made sense and it made me question why we don’t do the same thing here in the USA. Inspired by the German couple, I decided to buy a bell; one that would be clear, discrete, and well constructed.

Inspired by the extra safety precautions of the German bicyclists, I purchased a SpurCycle bell that I had seen at NAHBS (North American Hand-Built Bike Show). In the box came a small brass/stainless steel bell (Raw or Black DLC) with two different diameter clamps for 22.2-31.8mm bars. It installed easily with a small hex wrench and has a small rubber footprint so that it won’t move over time. The bell creates a powerful, but pleasing sound, that holds a ring much longer than other bells. I like the bell so much that within the first few weeks of having it on my road bike, I ordered another one just like it for my mountain bike. The bell is $49/$59 (Raw/Black DLC) and can be found at spurcycle.com -JM

socalbicyclist.com @socalbicyclist   

T

Quick n Dirty Summer Series 2016 Overall Results From The SoCal Mountain Bike Race Series

he Quick n Dirty summer series has become a staple in the southern California and San Diego mountain bike racing scene. For six Thursdays throughout the summer, riders competed a course at Lake Hodges in San Diego for the chance of winning the overall series title and awards for stage wins. The series is a great opportunity for the community to gather together after work and ride dirt in this gorgeous coastal city. With the inclusion of the kid’s race, Thursday nights became fun for MTB families. Quick n Dirty put together another great summer series that drew over 300 participants to race bikes.

You can expect to see the same level of racing, and fun, at Quick n Dirty’s annual Filthy 50 on October 30 and the Dirty 30 on December 10. w w w.quickndir t ymtb.com

55+ Male/Female Open Daniel Jordan 250 Damon Smith 237 Richard Flores 230 Tim Meise 183 Jim Watson 96

Beginner Female 15+ Olivia Lawson 99 Maya Bryson 98 Alison Smith 50 Holly Hoffman 50 Lisa Duvall 50

Beginner Male 15-24 Brandon Dendy 239 Anthony Cole 227 Liam Donohue 197 Ryan Pelot 193 Gabriel Ibarra 138

Beginner Male 25-36 Paul Mason 250 Benjamin Zavadil 239 William Porter 216 Kory Green 166 Paul Greco 165

Beginner Male 37-48 Russell Simpson 238 Rob Morel 236 Victor Fox 231 Johnathon Collins 230 Marco Prima 212

Beginner Male 49+ Jeff Taylor 249 Frank Bayr 247 Gerardo Sanchez 232 Greg Ferenstein 115 Benjamin Wojcik 184

Big Boned 200+ Todd Flaming 248 Jeff Laubscher 247 Todd Young 237 Eric Garcia 182 Jeff Davis 177

Enduro 15+

Skylar Arcidiancono 247 Cy Zuidema 246 Tom Esbeck 242 Axel Wadlund 234 Michael Bandemer 218

Expert Female 15+

Shelly Peppe-Nani 242 Gwendalyn Gibson 150 Tammy Tabeek 97 Mckenzie Steiner 50 Deya Guerrero 49

Expert Male 15-24 Seth Levy 241 Travis Wagner 240 Maco Burgoih 98 Rafael De La Rosa 97 Cameron Joye 50

Expert Male 25-36 Ryan Buerman 99 Jesus Topete JR 98 Derek Goodman 97 Fernando Marquez 92 Jake McLaughlin 50

Expert Male 37-48 Mark Painting 240 Marc Engelhardt 227 Jake Orness 197 Jeff Meyer 177 Ryan Dahl 98

Expert Male 49+ Rick Bienias 248 Steven Farner 238 Jeff Jacobsen 148 Steven Bates 143 Ned Overend 50

Masochist (SS) 15+ Cory Foster 99 Judson Allen 97 Ryan Holdorf 50

EVENTS

results

Joseph Warner 50 Antonio Ubach 49

School Boy 13-15

Raulito Guiterrez 250 Nico Johnson 240 Mason Salazar 233 Zach Martinez 222 Owen Davis 220

School Boy 16-18 Dylan Spain 249 Jared Kooiman 245 Nathan Pray 99 Colin Deming 48 Eric Cederquist 48

Sport Female 15+ Alyssa Eikmeier 250 Julie Warner 239 Shea McNanie 237 Lisa Festa 178 Stassa Cappos 147

Sport Male 15-24

Parker Burgett 250 Brandon Kooiman 245 Christopher Weigle 233 Tony Dickey-Rubio 224 Steven Williams 212

Sport Male 25-36

Jared Rios 248 Robert Campbell 235 Martin Downer 233 Gilberto Rodriguez 148 Christian Vizcaya 139

Sport Male 37-48

Mike McCluney 243 Eddie Zimmerman 238 Eric Herrera 229 Mauro Figueroa 204 David Lawson 196

Sport Male 49+

Steve Masterson 250 Jeff Healey 245 Scott Montfort 235 Michael Gruber 233 Johnathon Levey 223

Super Sport 15+ Jake Elkins 248 Jason Fackler 234 Advait Ogale 130 Craig Northway 100 Tommy Jones 90

southern california BICYCLIST #135

37

EVENTS

2016

calendar 20 Saturday

August

Cool Breeze Century

Ventura Kiwanis Club of Ventura & Channel Islands Bicycle Club ROAD: 125, 100(2), 60, 30 miles Ventura Unified School District Office

Carmel Valley Double California Triple Crown ROAD: 200 miles / 14000’ Contenta Inn

So

Carmel

Nor

Tour de Menlo Atherton Rotary Club of Menlo Park Foundation ROAD: 65, 46, 35 miles Menlo-Atherton High School, 94027 Nor Ebbetts Pass Century Mountain Adventure Seminars ROAD: 98, 66, 50, 35 miles

Bear Valley Adventure Company, 95223

Tour of Napa Valley Eagle Cycling Club ROAD: 100, 65, 40, 35 miles Yountville Veteran’s Home, 94558

Bear Valley

Nor Napa

Nor

GUIDE TO THE CALENDAR

We do our best to comb the wild west of cycling event websites to get the information you need to make the most of your time in the saddle.

We provide this comprehensive listing, without endorsement, but we ask that you support the events that support the magazine.

20 Saturday

21 Sunday

23 Tuesday

27 Saturday

August

San Ardo Road Race Velo Promo, Golden Chain Cyclists ROAD: 22-mile loop San Ardo Elementary School

San Ardo

Nor

University Road Race Santa Cruz Velo Promo, Golden Chain Cyclists ROAD: 3-mile loop UC Santa Cruz

Nor

Bodie Bowl The Bodie Foundation MTB: 31, 19 miles

Bodie

Nor

Bodie State Historic Park

Over the Hump Finale Silverado Over the Hump MTB: 4+ mile course Irvine Lake, 92676

So

Central Coast Classique Arroyo Grande Central Coast Classique ROAD: 100, 64, 30 miles Arroyo Grande, 93421

So

Tour de Lake Arrowhead Rim of the World ROAD: 100, 50, 25 miles

Twin Peaks

Tour de Fox Wine Country Michael J. Fox Foundation ROAD: 73, 51, 31.5, 10 miles

Santa Rosa

Twin Peaks Recreation Complex, 92391

Kendall-Jackson Wine Estate & Gardens

So Nor

Do you have an event you’d like to list?

Submit for free at socalbicyclist.com/events

SIGNS & SYMBOLS Date

Day

Event Name Organizer TYPE: length Location

Tri

City, State

FEATURES

MAGAZINE SUPPORTERS support our supporters COMPETITION events with posted participants and results ROAD events with 90% or more paved route MOUNTAIN events with 90% or more dirt trail CYCLOCROSS closed course road/mtb hybrid GRAVEL fire roads, grinders and adventure rides TRIATHLON running, swimming, and biking BICYCLISM arts, entertainment and BIKES!

SOCAL events starting in Southern California Nor NORCAL events starting in Northern California Nv NEVADA events starting in Nevada So

38

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EVENTS

2016 27 Saturday

28 Sunday

August

Winters Road Race

Winters Velo Promo, Monticello CC and Golden Chain Cyclists ROAD: 24-mile loop Downtown Winters

Nor

Bike the Bay San Diego San Diego County Bicycle Coalition ROAD: 25 miles Embarcadero Marine Park South, 92101

The END Criterium So-Cal Fixed Series ROAD: Brakeless Crit Santa Fe Springs, 90670

So

Santa Fe Springs

So

Vacaville Gran Prix

Vacaville

Velo Promo, Monticello CC and Golden Chain Cyclists

ROAD: 1.1-mile loop Downtown Vacaville

Nor

MCBC Dirt Fondo San Francisco Marin County Bicycle Coalition MTB: 45, 32, 20, 10 miles Golden Gate National Recreation Area

SoCal Gravel Trofee #4 SoCalCross GRAVEL: 25 miles Will Rogers Trailhead

Nor

Pacific Palisades

So

Daily news & Updates Follow on facebook facebook.com/Socalbicyclist

3 Saturday

5 Monday

10 Saturday

11 Sunday

CALENDAR

September

Tour & Taste of the Valley Orcutt Boys & Girls Clubs of Santa Maria Valley ROAD: 62, 31 miles Orcutt Union Plaza

So

Giro di San Francisco

San Francisco

Velo Promo, Monticello CC and Golden Chain Cyclists

ROAD: 0.75-mile loop Levi Strauss Plaza

Nor

White Mountain Double California Triple Crown ROAD: 200 miles / 12500’ La Quinta Inn, 93514

Bishop

So

Best Buddies Challenge: Hearst Castle Best Buddies International ROAD: 100, 62, 30, 15 miles Carmel to San Simeon

So

Siskiyou Century Rotary Club of Yreka ROAD: 103, 64, 37 miles Siskiyou Golden Fairgrounds

Challenge Gran Fondo Chico Velo Cycling Club ROAD: 100, 65, 50, 30, 20 miles Durham Community Park, 95938

Yreka

Nor Durham

Nor

Mammoth Gran Fondo Mammoth Lakes Mammoth Mountain Community Foundation ROAD: 102, 70, 42 miles Nor The Village Giro di San Diego CAF Operation Rebound ROAD: 105, 65, 38 miles Fletcher Cover, 92075

Solana Beach

So

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southern california BICYCLIST #135

  

39

EVENTS

2016

CALENDAR 11 Sunday

17 Saturday

17-18 Multi

18

19-23 Multi

September

Tour De Tahoe Bike The West ROAD: 72 miles Hard Rock Hotel & Casino

Stateline, NV

Nv

Tehachapi GranFondo City of Tehachapi ROAD: 100, 70, 50, 38, 18 miles Centennial Plaza, 93561

V3 Hopfest Chico Velo Cycling Club ROAD: 100, 60, 30 miles 2600 Camino Ramon

Tour de Fresno ROAD: 100, 74, 52, 30 miles Kingsburg Historical Park

Tehachapi

So San Ramon

Nor Fresno

Nor

Unknown Coast Weekend Chico Velo Cycling Club ROAD: 65, 35 miles Humboldt County Fairgrounds

Ferndale

Nor

The Great Lake Tahoe Bike Ride Zephyr Cove, NV ROAD: 72, 35 miles Zephyr Cove, NV

Nv

Interbike & Outdoor Demo Las Vegas, NV International Bicycle Exposition TRADE SHOW Mandalay Bay Convention Center

Nv

SIGNS & SYMBOLS Date

Day

Event Name Organizer TYPE: length Location

Tri

City, State

FEATURES

MAGAZINE SUPPORTERS support our supporters COMPETITION events with posted participants and results ROAD events with 90% or more paved route MOUNTAIN events with 90% or more dirt trail CYCLOCROSS closed course road/mtb hybrid GRAVEL fire roads, grinders and adventure rides TRIATHLON running, swimming, and biking BICYCLISM arts, entertainment and BIKES!

SOCAL events starting in Southern California Nor NORCAL events starting in Northern California Nv NEVADA events starting in Nevada So

Do you have an event you’d like to list?

Submit for free at socalbicyclist.com/events

40

September

24 Saturday

Rosarito Ensenada Bike Ride ROAD: 50 miles Rosarito Beach Hotel, MX

Ride with the Tide Redondo Beach South Bay Sunrise Rotary Club ROAD: 62, 31, 15.5 miles Redondo Beach Pier, 90277

Rosarito

So

Santiago Oaks XC Race Non Dot Adventures MTB: 7.5 mile course Irvine Regional Park, 92869

Orange

So

Bike-toberfest McCloud Chamber of Commerce ROAD, MTB: 30, 12 miles Nor McCloud Main Street

McCloud

Carquinez Century Ride Rotary Club of Martinez ROAD: 65, 25 miles Martinez Waterfront Park

Nor

Canary Challenge Canary Foundation ROAD: 100, 50, 47, 31 miles Hewlett Packard Enterprise

Palo Alto

Nor

Tri-States Gran Fondo Planet Ultra ROAD: 112, 54 miles Veterans Memorial Park Cyke!Scramble CLIF Bar CX: 0.6-mile course

Marin County Fairgrounds

Martinez

Mesquite, NV

Nv San Rafael

Nv

Tour de Fat San Diego

New Belgium Brewing ROAD: Loop

Golden Hill Park, 92102

So

24-25 Multi

24-1 Multi

25 Sunday

Bike MS: Waves to Wine Ride Rohnert Park Bike MS ROAD: 100, 82, 75, 50, 40, 20 miles Nor Sonoma Mountain Village California Coast Classic The Arthritis Foundation ROAD: 525 miles San Francisco to Los Angeles

So

Mount Diablo Challenge Save Mount Diablo ROAD: 11.2 miles | 3249’ Athenian School

Harvest Ride ROAD: 65, 31 miles Fetzer Vineyards

Monument Cross SoCalCross CX: TBA

25-1 Multi

San Francisco

Whittier Narrows Recreational Area

Danville

Nor Hopland

Nor Pacific Palisades

So

OATBRAN Bike The West ROAD: 91, 113, 70, 79, 71 miles MontBleu Casino Resort & Spa

Stateline, NV

Nv

socalbicyclist.com @socalbicyclist   

EVENTS

2016 1 Saturday

2 Sunday

October

Tour de Camp Pendleton Solana Beach Hard Corps Race Series ROAD: 100, 75, 50, 25 miles Marine Corps Base Camp Pendleton

So

Westlake Village Century Westlake Village Stonehaus at the Westlake Village Inn ROAD: 100, 84, 40 miles Stonehaus, 91361

So

CF Cycle for Life Cystic Fibrosis Foundation ROAD: 62, 32 miles Church of the Nativity, 92067

San Diego

So

Konocti Challenge Lakeport Rotary Club ROAD: 100, 65, 40, 20 miles Skylark Shores Resort

Lakeport

Nor

Napa Valley Ride to Defeat ALS ALS Association ROAD: 100, 62, 28, 12 miles Yountville Veterans Home Sacramento Century Challenge St. Baldrick’s Foundation ROAD: 100, 65, 40, 20 miles Capitol Mall

Yountville

Nor Sacramento

Nor

Grizzly Century North Fork Sierra Vista Scenic Byway Association ROAD: 100, 63, 24 miles Nor North Fork Elementary School, 93643

CF Cycle for Life Cystic Fibrosis Foundation ROAD: 62, 31 miles Lakeview Park, 92869

Orange County

So

Arthritis Bike Classic The Arthritis Foundation ROAD: 62, 47, 29, 17 miles Harley Goat Farm

Krosstoberfest SoCalCross Prestige Series CX: TBA TBA

Pescadero

Nor TBA

So

3-8 Multi

California Dream Ride San Luis Obispo California Bicycle Coalition ROAD: 280 miles San Luis Obispo to Los Angeles

8 Saturday

Share the Road Ride Soaring Spirits International ROAD: 100, 50, 25 miles Simi Valley DMV Office

7-9 Multi

9 Sunday

So

Grinduro Festival California Bicycle Coalition GX: 62 miles Plumas National Forest Nor

Quincy

Simi Valley

So

Golden Hills Gran Fondo Stanislaus County Bicycle Club ROAD: 101, 65, 30 miles Odd Fellows Hall

Storm the Beach SoCalCross Prestige Series CX: TBA TBA

So

Knights Ferry

Nor TBA

9 Sunday

CALENDAR

October

Jet Blue Long Beach Marathon: The Bike Tour Run Racing ROAD: 20 miles Convention Center

So

Surf City AIDS Ride Santa Cruz AIDS Project ROAD: 100, 65, 30, 12 miles Santa Cruz Courthouse

Baja Bike Race ROAD: 73 miles CEART Tecate

15 Saturday

Solvang’s Finest Century Planet Ultra ROAD: 100, 60 miles Santa Ynez Valley Marriott

15 Saturday

Solvang Autumn Double California Triple Crown ROAD: 194 miles / 11500’ Santa Ynez Valley Marriott

Santa Cruz

Nor Tecate, MX

Buellton

So Buellton

So

Foxy’s Fall Century Davis Bike Club ROAD: 100, 62, 31 miles Veterans’ Memorial Center

Davis

Nor

Spooktacular Kern Wheelmen ROAD: 108, 94, 62, 40 miles Kern River Golf Course

Bakersfield

So

Tour de Turtle & Turtle Trek The Painted Turtle ROAD: 62, 36, 18, 2 miles The Painted Turtle Camp

16-22 Multi

Honor Ride: California Challenge Ride 2 Recovery ROAD: 450 miles Palo Alto to Los Angeles

15-21 Multi

22 Saturday

Lake Hughes

So

CAF Million Dollar Challenge San Francisco Challenged Athletes Foundation ROAD: 620 miles Nor San Francisco to San Diego

Oceanside Double Century California Triple Crown ROAD: 194 miles / 15700’ Oceanside Days Inn, 92054

Palo Alto

Nor Oceanside

So

OC Ride for AIDS AIDS Services Foundation ROAD: 100, 62 miles William R. Mason Regional Park

Irvine

So

CF Cycle for Life Cystic Fibrosis Foundation ROAD: 100, 65, 25 miles Alosta Brewing, Covina

Los Angeles

Gran Fondo Santa Clarita Santa Clarita Velo ROAD: 100, 60, 20 miles The Center, 91351

Santa Clarita

So

Canyon Classic Century Patterson Modesto Metro and Gateway Rotary Clubs ROAD: 112, 91, 53 miles Nor Creekside Middle School

So

southern california BICYCLIST #135

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41

EVENTS

2016

CALENDAR 22-23 Multi

23 Sunday

29 Saturday

30 Sunday

Date

Day

October

Bike MS: Bay to Bay 2016 National Multiple Sclerosis Society ROAD: 150, 125, 100, 25 miles Orange County to San Diego Spooky Cross Weekend SoCalCross Prestige Series CX: TBA TBA

So TBA

So

Tour de Cure Northern California Women’s Series ROAD: 55, 35, 12 miles Shadow Cliffs Park

Pleasanton

Nor

Victor Valley Bicycle Tour Victor Valley Deset Valley Medical Group ROAD: 100, 62, 25 miles Apple Valley, Hesperia, Victorville

Santa Barbara Endurance Race XC MTB Marathons MTB: 100, 62, 31 miles Lower Oso Picnic Area, 93105

So

So

Santa Barbara

Wheels for Meals Ride Pleasanton Meals on Wheels of Alameda County ROAD: 70, 35, 15 miles Shadow Cliffs East Bay Regional Park Nor Big Orange Classic Ride 2 Recovery ROAD: 60, 40, 20 miles ARB Cyclery

Irvine

So

SLO Gran Fondo Presented by Avila Beach ROAD: 100, 61, 25 miles Avila Beach Golf Resort, 93424

Avila Beach

So

Filthy 50 Escondido Quick N Dirty MTB: 50, 30 miles Lake Hodges, 92033

SIGNS & SYMBOLS

November

4-6 Multi

Revolution Bike Fest Race OC Outdoor Festival Irvine Lake, 92676

5 Saturday

Catalina Island Triathlon & Duathlon Avalon Renegade Race | So Cal Triathlon Series TRIATHLON: 17, 14 miles Tri Avalon Pier

Dinosaur Dash Bike Tour Tustin Public Schools Foundation ROAD: 31, 9, 3 miles Tustin Marketplace

6 Sunday

12 Saturday

Silverado

So So

Malibu Gran Cookie Dough Malibu Phil Gaimon of Cannondale Pro Cycling ROAD: 114, 86, 42 miles 1 University Dr, Camarillo

So

ANZA Crossing SoCalCross Prestige Series CX: TBA TBA

Tustin

So TBA

So

Operation: Ride for the Red American Red Cross ROAD: 100, 50, 30 miles Camarillo, CA

Camarillo

So

Tour del Toro Boys & Girls Club ROAD: 50, 25 miles Lake Forest Sports Park, 92630

Lake Forest

So

Casper’s Wilderness XC Race San Juan Non Dot Adventures Capistrano MTB: 4.2 and 6.5 mile loops Casper’s Wilderness, 92675

So

So

Event Name Organizer TYPE: length Location

Tri

Irvine

City, State

FEATURES

MAGAZINE SUPPORTERS support our supporters COMPETITION events with posted participants and results ROAD events with 90% or more paved route MOUNTAIN events with 90% or more dirt trail CYCLOCROSS closed course road/mtb hybrid GRAVEL fire roads, grinders and adventure rides TRIATHLON running, swimming, and biking BICYCLISM arts, entertainment and BIKES!

SOCAL events starting in Southern California Nor NORCAL events starting in Northern California Nv NEVADA events starting in Nevada So

42

socalbicyclist.com @socalbicyclist   

EVENTS

12 Saturday

2016 November

Ride the Point Point Loma Rotary Club ROAD: 62, 25, 10 miles Liberty Station, 92106

San Diego

So

Tour de Foothills Upland Chamber of Commerce ROAD: 100, 62, 31 miles Downtown Upland, 91786

Upland

So

12-13 Multi

Padres Pedal the Cause San Diego ROAD: 162, 100, 62, 40, 25, 10 miles Petco Park, 92101

SLO Cross Wekeend SoCalCross Prestige Series CX: TBA

So

TBA

18-20 Multi

UCI CXLA Weekend SoCalCross Prestige Series CX: TBA

27 Sunday

Turkey Trot Cross SoCalCross Prestige Series CX: TBA

TBA

20 Sunday

TBA

10 Saturday

TBA

So So

TBA

So

CALENDAR

CACX Championship Weekend SoCalCross Prestige Series CX: TBA

TBA

So

TBA

Dirty 30 TBA Quick N Dirty MTB: TBA TBA

So

11 Sunday

Santa Cross Prestige Series Finale SoCalCross Prestige Series CX: TBA

29 Sunday

Laguna Niguel Triathlon Laguna Niguel Renegade Race | So Cal Triathlon Series TRIATHLON: 11 miles Tri Crown Community Park/YMCA

8 Sunday

22 Sunday

TBA

So

TBA

January

So

Turkey Tri San Dimas Renegade Race | So Cal Triathlon Series TRIATHLON: 19 miles Tri Bonelli Park

TBA

3-4 Multi

2016/2017 December

So

SoCalCross Fever 2017 - Race 1 SoCalCross Prestige Series CX: TBA

TBA

SoCalCross Fever 2017 - Race 2 SoCalCross Prestige Series CX: TBA

TBA

TBA

TBA

So So

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45

REGULARS

Time Machine

By Will Decker The Song Remains the same pt. 2 Looking Back 20 Years...

“Good marketing people will find their way out of this stagnation.”

T

he 1996 Interbike Bicycle Trade show will be taking place next month and, once again, major issues and marketing schemes are being studied and developed at a feverish pitch by bike manufactures to gain market share.

Like anything else in this changing world of ours, nothing remains the same.

It seems manufacturers are facing a worldwide glut of bicycles this year. Certain factories in Taiwan have curtailed production for as much as a month, giving their employees extended vacations in order to slow their production lines down to meet the slow demand.

We are all aware of the phenomenal number of bikes being produced-Bicycling Magazine listed 1,863 bicycle models in their April 1996 Issue. Of course, that figure includes everything from mountain bikes to tandems, hybrids, road bikes and recumbents.

Somewhere in this mix sales are going to be hurting due to the saturation factor. But that isn’t totally true.

Good marketing people will find their way out of this stagnation. They will bring to market items that one just can’t refuse. They will bring prices in line with demand. They will offer new products that bicyclists can’t live without. They will have done their homework and come back to their factories to say, “…1997, we have got to implement the following changes to make a better, marketable product!” Then it will be up to their bosses to react. The conservative, slow-toreact chiefs will fall by the wayside along with their companies. The quicker more open minded chiefs will swing with the trends and move forward. Excellent

46

examples are Trek, Cannondale and Specialized.

Bigger companies can absorb slower sales periods than small manufactures. For that reason, I foresee many of these new startup mountain bike companies hurting in the year ahead and many of them falling by the wayside. It’s a sad picture, but there are just too many tiny little companies producing mega-buck frames for a very limited market. However, many of these small companies may be absorbed into the larger companies. We have seen that happen in recent years where both Trek and Cannondale absorbed other smaller companies for their name and technical expertise.

What does all of this mean to you, the consumer?

Well, the most obvious thing you will notice is the heavier discounting on bicycles across the board.

They may take the form of more frequent sales at your local stores or company-initiated markdowns.

Also, note that all of this action may be taking place with just mountain bikes and road bikes. Demand for tandems, recumbents, hybrids and cruisers has always been light and you should not expect any heavy discounting there.

Please don’t let this column sound like the voice of doom, it isn’t. The bicycle industry like any other industry is always in a stage of flux and 1997 will just be a year of adjustment. If you’re planning to buy a new bike, this may just be the right time!

Originally published in Issue #12, September 1996 and written by magazine founder Will Decker

Next issue

Available in Print September 2016

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