BICYCLIST Magazine - #126

#126

Racing DTLA  cross vegas  dunwich dynamo  much more

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contents

November 2015

Volume 21 -­ Issue 5

Start here, Finish First page

COVER

Katie Donovan #58 - Civic Center Crit Photo By Andreas Moore 

REPEATS

ABOVE

Lisa Eriksson #61 - Civic Center Crit Photo By Keivan Orozco 

PHOTO REPORTS

CrossVegas 14

Letter 6

From The Editor

UCI World Cup Cyclocross Race

News 7

SCB Podcast, Citrus Cyclery, Sea Otter Classic dates, 100.08 mpg Wagon

Wandering Photographer 8 Bike The Bay Amtrak Century

Wolfpack Hustle 18 DTLA Civic Center Crit

EVENTS

Competitive 22 You vs. The World

Bike Fit 12

Myths, Mistakes, and What To Look For

Cyclocross 23

Three Things 17

Ultra Length 24

Last Page 38

Recreation 25

By Damon Roberson

Season in Full Effect.

150-Miles And More.

For Your Bookshelf

Marketing: How NOT to Advertise To Cyclists

FEATURES

Dunwich Dynamo 10

A Moonlight Ride By Sam Walker

Respect The Mountain 13

A Cautionary Reverie By Justin Macias

BACK COVER

20

October 10 2015 OC Gran Fondo

Help A Cause, Make New Friends

Mountain 26

Over The Hump 2015 Final Standings

Events Calendar 28

What Will Be Your Next Adventure?

CLUBS

Club Directory 34

Find Your Future Peloton

New for 2015: “Dirty HUNDRED” Century Route

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REPEATS

LETTER From the Desk...

T

hat time of year when many begin contemplating how they will spend their winter, SoCal begins to see the annual migration of professional and dedicated amateur cyclists coming to bask in the endless sunshine and mild winter that is fundamental to the SoCal experience.

Though the racing calendar has come to a crawl for road and mountain events, cyclocross is in full effect. Speaking of cyclocross, CrossVegas, the international World Cup, was held at the end of September in Las Vegas. It was the first time it was held outside

of Europe, so we brought back some photos for those of you that weren’t able to go in person.

And racing! Los Angeles had a lot to offer this summer, and we spent some time with the track crews in Downtown while they raced around city hall during the Wolfpack Hustle Civic Center Crit.

Check out our photo report on page 20 and enjoy the photography by our newest contributor, Keivan Orozco.

In between the photos we’ve brought together for you, you’ll find a long-form piece by cycling writer, Sam Walker. His writing takes us to an event in another

part of the world, the Dunwich Dynamo. We mostly speak about local events, so we thought we’d highlight one of the more eclectic events that take place in the cycling world.

Be sure to check out the new column from cycling coach Damon Roberson and settle in for a meditative and cautionary piece by Justin Macias about the continual challenge that climbing presents. We hope you enjoy this issue as much as we enjoyed putting it together.

See you on the route.

ABOUT November 2015 EDITORIAL

PHOTOS

VITALS & SUBSCRIPTIONS

Chris Reynolds | Editorial Director chris@socalbicyclist.com Kelley O’Toole | Managing Editor kelley@socalbicyclist.com

Andreas Moore  Keivan Orozco   Masatori Otani Samuel Parks Tim Wilson 

Victor Prestinary | Editor-at-Large victor@socalbicyclist.com

Southern California Bicyclist is a multi-platform lifestyle and destination guide celebrating the events, culture and art of riding a bike in Southern California and the surrounding Western U.S.

WORDS

Chris Reynolds | Creative & Layout chris@socalbicyclist.com ADVERTISING Mike Eberhardt | Marketing Manager mike@socalbicyclist.com (949) 264-3346 x703 ONLINE Victor Prestinary | Operations victor@socalbicyclist.com Chris Reynolds | Design & Development chris@socalbicyclist.com Kelley O’Toole | Social Media kelley@socalbicyclist.com DISTRIBUTION & LOGISTICS Victor Prestinary | Director victor@socalbicyclist.com PUBLISHING Chris Reynolds | Director chris@socalbicyclist.com

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SCB is published 10 times per year and available FREE in both print and digital editions.

Justin Macias Andreas Moore Samuel Parks Damon Roberson Sam Walker FOLLOW www.socalbicyclist.com @socalbicyclist /socalbicyclist #socalbicyclist SUBMISSIONS Contact info@socalbicyclist.com for editorial guidelines and information.

CONTACT Southern California Bicyclist 14252 Culver Drive.

Irvine, CA 92604 contact@socalbicyclist.com (949) 264-3346

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The print edition can be found at more than 1000 locations and events throughout the West Coast. Find a location near you or view the interactive, digital version at www.socalbicyclist.com For a print copy delivered directly to you, subscriptions are $20 per year for 10 print issues delivered to the destination of your choice in the United States. International print subscriptions are $35. For more information, visit www.socalbicyclist.com Copyright ©2015 All rights reserved.

Bicycling can be a dangerous sport and can lead to serious injury or death. Make it safer for everyone and obey all traffic laws, ride responsibly, use common sense, and wear a helmet.

Designed and printed in SoCal. Founded by Will Decker Read us on

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REPEATS

NEWS New & Noteworthy Announcements

SCB digital - banner ads? never!

View the magazine anywhere

In the future, we will be using this interactive platform as another resource to promote Southern California as a world-class bicyclist destination and to help get more people on bikes!

The sponsorships in this issue were placed with you, the reader, in mind. Help support SoCal cycling by visiting their pages for even more engaging content and information. Always free.

SoCal Bicyclist Podcast (SCBP)

Honda Civic Tourer Concept

Fits Two Bikes In Cab. 100.31 mpg

It would seem a Honda product manager has a soft spot for human-powered machines when they showed off their Civic Tourer concept car at the Hamburg Auto Show last month. The vehicle is powered by the 1.6L diesel i-DTEC engine and captured a Guinness World Record for fuel efficiency with a real-world challenge of driving across 24 EU countries while achieving an astounding 100.31 mpg. Though we doubt we’ll ever see a production bicycle-mobile, we appreciate the innovation required to achieve this efficiency.

Weekly podcast by the SCB team + guests.

Be sure to listen to our weekly show with the team at SCB where we sit down and talk about what we’re reading, writing and riding. Hosted by Kelley O’Toole, Victor Prestinary and Chris Reynolds, SCBP provides further insight and discussion for those that want to know the inside story and the process of making the #zine. Want to join us? Contact us!

L.A. Approves Plan to Add Bike Lanes 300 miles - Goal to eliminate road fatalities.

In August, The Los Angeles City Council gave the green light to what they’re calling Mobility Plan 2035, a 20-year plan to develop infrastructure to Honda Civic Tourer Concept - 100.31 mpg encourage bicycling and other forms of alternative transportation, such as public transit or walking. The vote was approved 12-2 with a declared initiative to eliminate traffic-related fatalities.

2016 Sea Otter Classic Announced April 12-16 - Monterey, CA

The 26th running of the Sea Otter Classic will be held this April 12-16 at the historic Laguna Seca Racetrack in Monterey. We covered the event earlier this year and are excited to see what’s in store for 2016. The event is the largest bicycling festival in the United States with over 70,000 people passing through the rolling hills of Carmel Valley.

CITRuS CYclery - open in corona citruscyclery.com (951) 444-7353

B-Rad’s cyclery has re-opened as Citrus Cyclery with a full service repair shop and a solid selection of bikes for both beginner and expert. Give them a visit or jump in on a shop ride if you’re in their neighborhood.

9022 Pulsar Ct Suite C Corona, California

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Ever wondered what 59 cubic feet of storage looks like?

Send news and announcements to news@socalbicyclist.com.

For the most recent news, check the RADAR on www.socalbicyclist.com.

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REPEATS

wandering photographer Bike the Bay

Photos by Andreas Moore and samuel parks

Bike the Bay

August 23, 2015

It was a bright morning for bicyclists participating in the annual Bike the Bay ride in San Diego to support the San Diego County Bicycle Coalition. The participants were all smiles as they rode onward to the historic Coronado-Bay Bridge to begin their 25 mile route.  

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REPEATS

wandering Photographer

Photos by Andreas Moore

amtrak century

OC Wheelmen amtrak century September 12, 2015

At 5:30 am, participants gathered at the starting line at the Amtrak station in Irvine for the annual Amtrak Century hosted by the OC Wheelmen. The Amtrak Century has been a popular event for cyclists from the West Coast for over 40 years, and registration is usually sold out within the first hour of its opening. The events’ popularity is due in part to long stretches of traffic-free riding and ocean views.  

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FEATURES

The Dunwich Dynamo

I

By Sam Walker

used to hitch rides. My record was San Diego to my hometown in Ohio in 3 days. My job, which I sometimes fell asleep on, was to keep perfect strangers company so they wouldn’t fall asleep. It was a great trip except for the psychopath in Kansas, but that’s another story. This one is about cycling, which shares this much with going Kerouac: willpower. To drivers: “You will stop for me.” To legs: “You will keep going.”

My traveling eventually brought me to England, where I settled down and became a born again cyclist, having abandoned my bike as a teenager not long after giving up my paper route.

Once you get used to being on the wrong side of the road, it’s not hard to fall in love with freewheeling through the land of your former landlords across the pond.

Usually I ride alone, as I’m easy to keep up with. However, along with lots of other cyclists, every summer I feel a mysterious pull as if by a bike-magnet (it even works on carbon fiber, if that’s what you’ve got) to a half sunken village on the east coast.

You’ve heard of Atlantis? Dunwich is just like it… at least the underwater

Catch a nap before turning around and heading home. soloists, like me, happy to find company and comraderience amonst strangers.

July 4th. A beautiful warm night, made for spinning under the stars. My saga began with a splendid piece of luck. Actually, no, it began with a piece of advice I wish I could send back in time to myself the Friday night before the ride: get some sleep! Seriously, do it. Unfortunately I only managed about four fractured hours, but thanks to a shot of adrenaline I was feeling pretty good at the start.

After my usual wander through the

“A small group of messengers got it in their heads to ride one moonlit night 120 miles from London to Dunwich beach.“ part. In the 13th and 14th centuries, coastal erosion and natural disasters shrank what was once a major city to a small village overlooking its submerged past. Some say you can still hear the bells of drowned churches ringing on occasion, but you may as well believe in, well, Atlantis.

About 650 years after the last great flood a small group of messengers got it in their heads to ride one moonlit night 120 miles from London to Dunwich beach. A long way for a swim, if you ask me. The following year this still seemed like a fine idea, and the year after, etc., until a tidalwave of pedal pushers was doing what became known as the Dunwich Dynamo. Although many come with friends and fellow chain gang members, probably just as many are

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crowd assessing strengths and weaknesses (+1 for a basic, well-maintained bike, -5 for brakeless fixie, at least if you have to brag about it), I searched for the man with the plan, i.e., the route sheet. Unable to locate him, I stationed myself near the entrance to the pub/meeting place, in the hope of spotting a surge in the crowd. As I was standing there I fell into conversation with a couple of riders who were after the same thing, though mostly as a souvenir as they had their own man with a plan, and more importantly, GPS. We got on well enough to set off together shortly after, no souvenirs except those we would gather in the form of memories.

Riding with others – I don’t mean

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2,000 or so others, I mean just a handful or fewer – can be stressful. If your pace doesn’t match, or your personalities don’t mesh enough to withstand the initial flush of a new face, it’s best you call it a night and carry on, perhaps in search of different others to ride with. Or perhaps not, as it’s more difficult when you’re on the road, where “riding with” often means tagging along to see if you can keep up.

The three of them, Geoff, Terry and Andreas, were a team. Through the night I became more or less a part of that team; at first not necessarily waited for—if I had to make a stop— but warmly welcomed back whenever we had our quorum again. I think it was around the food stop just past the halfway point that it can be confidently stated we were all in this together.

Our experience was typical for anyone who’s lucky. The conversation, when we had breath for it, helped the miles slip away painlessly. We arrived at intersections sometimes unsure which way to go (our man with the GPS wasn’t always around), trying to judge the right direction from the confidence of passing riders. We saw many wonders, including what appeared in the dark to be skiers but turned out to be a troupe on ElliptiGo bikes. There were hundreds of different light shows to enjoy: one of the signal charms of the Dynamo are the illuminated bikes. It gives Christmas tree lights something to do in the summer.

When we landed at the beach we congratulated each other on a journey well done (for some). We were tired, naturally, but it’s so exhilarating to be

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FEATURES there you don’t necessarily feel it. You don’t even mind the queues for the food and bathrooms. Much.

As the trains were booked solid this year – my decision to go, based on the weather, was almost last minute – my original plan had been to ride out just halfway then head back. Unfortunately I’d enjoyed myself so much going all the way, that this plan went out the window, leaving me with the dilemma of how to get home. Geoff and Terry were catching a lift to London with a friend; I’d been secretly hoping to hitch a ride with them, fingers crossed there was room in the van. No such luck.

We said our goodbyes and I accepted that I was going to be on my bike a while longer.

Before heading out I considered a nap on the beach, until I saw how chaotic it was. Besides, I wanted to capitalise on the fact that I wasn’t asleep yet; to make hay while the sun shined.

I very quickly decided to try to do the official route in reverse, using those still on their way in as a guide.

Around five miles later I was passed by a man who would make all the difference to my chances of making it without falling into a hedge from sleep deprivation. 240 miles on four hours of Z’s? Crazy. I know veteran long distance riders do this sort of thing all the time – still crazy.

He was on a singlespeed, like me.

Although his was also freewheel, you wouldn’t know it as he never stopped pedaling. We soon found ourselves at an intersection and struck up a brief conversation. He said he was on his way back. This corresponded with my plans perfectly, so I asked if he minded if I tagged along. He sort of nodded then set off again, briefly stopping to check on a woman sitting by the side of the road with her head in her hands.

She was shattered but not in pieces.

We had time for a bit more of a chat after stocking up on food and drink, where I learned he was from Munich.

We didn’t exchange names, so he became “The Man from Munich”. He had arrived at Dunwich at 4am in the tailwind of a hell-for-leather peloton, then caught a few hours’ sleep before heading back.

The Man from Munich was, in my opinion, a cyclist’s cyclist. While his bike was nondescript, he himself was a machine. Like a machine, he didn’t

The local park overflows with the 3000 participants.

(Continued on page 16)

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REPEATS

The Bike Fit

By damon roberson

myths, mistakes, and what to look for This is the first in a series of informational articles that will address common bike fitting myths and mistakes. Each issue will cover a specific element of bicycling physiology such as proper cycling posture, correct breathing exercises, or pedaling techniques. Our goal is to empower you with knowledge that will benefit your cycling efforts both on and off the bike and keep you cycling strong.

A

major concern of athletes and bike fit clients is whether they are using their full potential when they ride.

“I just don’t think I’m riding as efficiently or as fast as I could be.”

The solution may lie in discovering why the bike is interfering with the individual’s physiology and negatively affecting their performance.

A common misconception is that, if your bike is the right size, you have the right fit. This is not so. A proper bike fitting is like a clinical, physiological performance analysis. Most of us don’t think we need such a comprehensive evaluation. But recent studies indicate that 85% of cyclists acquire an overuse symptom at some point. This can lead to serious injury, keeping the rider off the bike and seeking chiropractic

or physical therapy to correct the problem of poor bike positioning.

Without a custom fit, a rider isn’t in the optimal position to correctly transfer power to the pedals or ride with comfort. It is essential to tune bike position and equipment not just to suit a rider’s unique physiology, but also their cycling aspirations. A rider’s position on a bike should also reflect their age, fitness, requirements for comfort, and demand for efficiency and power. It is far safer to adjust the bicycle to the body than to require a human to adjust to standard equipment.

Many people have had a socalled bike fit that probably took an hour or so. The bike may have

Register today at ocrideforaids.com!

Ride for a Reason Orange County Ride for AIDS

10.24.15 benefiting

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Damon Roberson is a formal professional cyclist that now coaches and works as a bike-fit specialist.

You can find out more about him and his work at DamonFit.com

Now in its sixth year, the Orange County Ride for AIDS continues to build on the success of its fullysupported rides.

Register now to ride in either our Century route, Metric Century route, or the 30 mile, familyand beginner-friendly Taste of OCRA route through some of Orange County’s most breathtaking scenery.

Funds raised support the programs and services of AIDS Services Foundation Orange County helping men, women, and children infected and affected by HIV/AIDS in Orange County.

Start and finish at the William R. Mason Regional Park, Irvine, CA

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been adjusted to improve the fit, but was it really ideal? Most likely, not. An ideal bike fit will take from 2.5 to 4 hours to fully address pedaling efficiency, posture, correct cycling technique, and any special needs of the individual.

Who needs a professional bike fit? Every rider who seeks more comfort, improved performance, and most importantly, prevention of an overuse injury.  

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FEATURES

respect the mountain A Cautionary Reverie

“The moment when shelter from the elements is gone and you are left to waste.” Photo by Andreas Moore

R

olling towards the base of a climb, few cyclists pause to ask themselves, “What challenges will these mountains present to me?”

Meanwhile, the mountain waits patiently for the decisive moment. The moment when shelter from the elements is gone and you are left to waste, with

no place to go but the finish, grinding your way to We dream of days when our climbing is free from the end. It becomes apparent that all your trainthe tug of gravity and imagine flying up the steep ing and preparation have left you exposed to the secateurs that often drag us down. But days like that unrelenting power of the mountain. A giant who are rare and only given to us when we least expect never weakens and can tire the strongest of us all. A it. More often, after hours of searing leg pain and power that can take all that built up confidence and with wretched expressions, we hope it is the day instantaneously replace it with doubt and pain. that the gods of Ventoux and L’Angliru smile upon us. It is then that we begin to have respect for the Despite its formidable size and patient demeanor, unpredictable territory of the mountain. when the mountain’s judgment comes, the action

is lightning fast and severe. Drifting into oncoming As we become more familiar with the ascent, we traffic, losing control on a descent, the ride can be learn the mountain’s curves and pitches. As we over in an instant. Even so, the mountains’ favorite study them, a sort of confidence begins to develop. way to strip away confidence and leave their victim As time goes on, it grows as more and more risks stranded far away from home may be to wait for a are taken up and down the mountain. Some riders rider to take on more than they can handle by going like to think that as they get stronger and faster, out too hard and fast. Respect the mountain and untheir increasing speed up the mountain asserts a derstand your relationships with the road and trail dominance over the ascent, as if each trip up has are always changing.   chipped away the resolve of the mountain to For more writing by humble them. It becomes a battle between rider Justin Macias, visit his and the towering giant every time the road tilts collection of posts at towards the sky or back down towards the earth. www.cyclistthings.com.

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CROSS

VEGAS CYCLOCROSS WORLD CUP Photos by Andreas Moore

biggest cyclocross race in the US

The international World Cup of cyclocross took place this past September in Las Vegas concurrent with the 2015 Interbike industry convention. This was the first appearance of the World Cup in America, and the event was spectacular. The coverage of the event was extensive and many were able to watch via television and stream. We sent a couple SCB photographers on a break from pawning Interbike swag to check out what CrossVegas had to offer the West.  

View The FUll Event Report

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FEATURES (DUNWICH, Cont. from page 11)

wait up (at least at first). I was expected to keep up or be lost to my own devices.

It worked. If I wanted to follow someone who looked like he knew where he was going, who could spur me along faster than my usual cruising speed – which always takes a big hit after the 100-mile mark – I had no choice but to grab on for dear life.

Although he didn’t have a map, he did have the route sheet that my earlier compatriots were lacking, and he had the names of the villages in his head. I trusted him.

While I’m not so great with names, I’m a touch better with roads and landmarks. I remember this bend or that church. At one crossroads I convinced him he was headed in the wrong direction, a temporary reverse polarity of trust which cemented our pact.

Nonetheless, our pact was based on speed. I knew that if I couldn’t keep up, whatever bond we had would crumble.

One of my knees was aching, saddle soreness was steadily increasing, and I didn’t know if I had the energy reserves to keep up: all the usual stuff. By far the worst problem was lack of sleep.

Just about my only coherent thoughts were: Pedal. Keep Up. Consume energy to keep pedaling.

DON’T FALL ASLEEP. I took to imagining that each blink of the eye was a mini nap, and attempted to savour and appreciate the momentary respite, no matter how absurd this game. I took long blinks.

The first test of my faith in the mission came in the form of a man with a van. He stopped during one of our few lulls and asked if we needed a lift. To where? I shouted. At least in my head. Getting a lift to anywhere, even the wrong direction, was mighty tempting. It was an offer the Man from Munich could refuse.

We waved him off with thanks, me wondering if perhaps I could’ve hitchd a ride from the town he would’ve dropped us, see if it was thriving with a populace eager to accrue good karma for coming debts. After the driver left I admitted the weakness in my heart, a confession met with a smile.

Very occasionally I took the lead.

I was unsure if he relinquished it to see how fast I could really go, or as a brilliant psychological ploy to make me go even faster to prove myself. That he kept oddly well behind made me think the latter.

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Festival for the finishers at Dunwich Beach, UK Confident though I was that he could get me to London if I had what it took to follow him (even from the front), a serious leap of faith was required when he took us offroad. I was tired, but not so tired to have forgotten that none of the route veered off paved roads. He told me this was the only way back through this particular stretch.

What could I do but believe?

Another cyclist we ran into had sworn off this track as he didn’t have any spare tubes left in case of a puncture. How bad can it be? I wondered.

When we got there I was shocked to find that it was, in fact, worth any swear words thrown at it. This wasn’t some pleasantly rustic but essentially decent if bumpy byway through the countryside. Two parallel ruts in the earth calling themselves a track were flooded with flints and actual floody stuff, the water that the heavens had released.

Did I mention it had started raining? One of the most beautiful evenings of weather on record for a Dynamo, if not as clear as could be hoped for, was followed by a good drenching of us shivering mortals. I hadn’t brought waterproofs.

This he had earlier taken as a sign that I needed waterproofs and given me his, opting for the warmth if not the water repelling properties of a gilet.

When someone gives you something like that, at a time like that, you are struck dumb until you muster the courage to ask, “Are you sure?”

As I struggled over terrain I could

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scarcely accept I was subjecting my bike to (“I’m not a ‘cross bike!” it would have screamed if I believed in nonsense like talking bikes), my sullen bike was quickly covered in the mud that dirt becomes when mixed with water.

The drivetrain began making alarming noises, the brakes grabbing rims covered in grit. A puncture loomed with every turn of the wheels. It got steep enough and soft enough in the middle, where I was trying to ride to avoid the worst of the flints, that, to my shame, I had to get off and walk for a bit. The Man from Munich had disappeared. I was highly confident he would be waiting for me.

When we met up after that fresh hell, I said, “Well, we didn’t get a puncture!”

“Not yet,” he replied.

When we reached the next village I practically ran into the shop as I was dying to buy a huge bottle of water to sluice over the whole mess, the Man from Munich laughing at the pure filthiness of it all. It continued to rain, but at least I was no longer grinding grit into my cogs. The waterproof jacket was a wetsuit.

It was somewhere around a church, that other repository of faith, that I realised we were being followed. We went by a man on a very creaky bike who refused to recede into the ...

Continued

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REPEATS  From Previous Page

three Things

distance. Then he went by us. Then back and forth a few times until we finally said hello.

books

The Bikepackers Guide

by Kaitlyn Boyle and Kirt Refsnider $10 - Salsa Bicycles

“Your bike is musical,” said the Man from Munich.

Although there was no formal arrangement, two then became three.

As before, it didn’t feel necessary to exchange such pleasantries as names.

I later learned he is a football coach, so it’s obvious what I’ll be calling him.

Coach was a strong rider, if not in the same class as the German dynamo, or perhaps even me, on a good day. He had diagnosed the creaking as a faulty bearing. The cranks were in such poor shape he was afraid to even get out of the saddle for long.

By the halfway mark my powers were fading alarmingly. I simply couldn’t keep up on climbs that would normally rate a shrug. This worried me enough that at one point I offered to return the jacket to its owner, who I couldn’t thank enough for keeping me keeping on.

He merely said, “It’s too wet.”

Coach knew these roads well, so confidence was as high as it could be that I’d make it, if I could survive the lows and continue to stoke my willpower. Occasionally, between long blinks, I would recognise someplace we’d been through on the way out, which was cheering enough to dripfeed more hope into my veins. Still, it was tough going. Whoever said the Dynamo is flat never rode it back to London.

Coach suggested another way. It involved a busier route, but promised less meandering. The Man from Munich looked doubtful, yet agreed it made sense. It was one of those asphalt wonders that propels you along rather than grudgingly giving up the miles.

Not long into our new direction there was a loud bang and three again became two. It was more than a puncture this time; there had been a mini explosion in the sidewall.

Salsa Cycles, bicycle manufacturer, has published The Bikepackers Guide, a guidebook for backcountry bike-packing. Authored by Salsa-sponsored athletes Kaitlyn Boyle and Kirt Refsnider, the book features additional stories from Casey Green, Cass Gilbert and Ester Horanyi. If you’re a mountain biker or gravel rider that’s looking to learn more information on route design, food and water logistics, and bike setup, this is a must-read. Available at your local bike shop.

The Badger

The Life of Bernard Hinault and the Legacy of French Cycling

by William Fotheringham $14.85 - Chicago Review Press

Best selling author William Fotheringham delves deep into the legacy of professional cyclist Bernard Hinault in his latest release, “The Badger”. As a five-time Tour de France winner, and the only man to have won each of the Grand Tours on more than one occasion, Hinault is considered one of the greatest cyclists of all time. “The Badger”, reflects on Hinault’s journey from a working class background, to a vivacious champion who remains the last Frenchmen to win the Tour de France. Fotheringham’s biography captures the magical moments from Hinault’s prime, like his tumultuous relationship with teammates Greg LeMond and Laurent Fignon and the legendary cyclists’ strike in 1982. By the time you’re finished, you will have a better understanding as to why France has been unable to produce another “badger”.

The World of Cycling According to G

by Geraint Thomas $19.95 - Quercus

The list of professional cyclists writing books is growing longer as 2015 winds on. This month, britist cyclist Geraint Thomas, will be publishing his book. Thomas has been a member of Team Sky since its inception and was fundamental to that teams success in the past 6 years since the squad formed. The book will be released in the end of October - look for our review then.

“I don’t want to keep you,” said the Man from Munich.

Coach and I were willing to be kept for as long as it took him to repair this, though without a boot patch I wasn’t sure how it was going to be possible.

next issue: three Things Bike Pumps

(Continued on page 24)

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WOLFPACK

HUSTLE

CIVIC CENTER CRIT - DTLA Photos by Keivan Orozco  

Situated in Downtown LA, the short course lapped around Los Angeles City Hall with both geared and fixed events. Organized by Wolfpack Hustle, the racing action was non-stop throughout the day and into the evening. Local teams were out in force with State Bicycle, Team OC, Leader Bikes, Team Cinelli Chrome, and Wolfpack Hustle’s own team, were all in attendance and ready to perform. After the sun sunk below the horizon, friends and strangers alike packed together next to City Hall street lights to watch the final events and awards  

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As the heat of the day wore off, participants took back the streets for the final road events, with the setting sunlight filtering through the highrises and streets of DTLA. Races were less than an hour each, and continued into the night with Men’s and Women’s track finals.

At the awards ceremony later in the evening, winners were given bottles of champagne to which they generously sprayed over the steps of city hall. The high acceleration of the riders and intense cheers of the crowd mixed together to create a delicious cocktail that all enjoyed into the wee hours of the night.

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  photo by keivan orozco

Angeles, CA

Wolfpack Hustle Civic Center Crit 3 - Los

november

2015

volume

21 issue 5

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EVENTS

Competitive You vs. the World MTB | 12 Hours of Temecula # 3 November 7, 2015

Southern California’s premier endurance mountain biking race series. This is a three part race (team and solo) relay race series.

Each of the 3 races are scored and awarded as an individual 12 & 6 hour race. A cash prize of $200 will go to one male and female that rides the longest distance in 12 hours. Good luck!

MTB | 6-12-24 Hour World TT November 13-14, 2015

How many miles can you ride in 6, 12 or 24 hours? Race solo, 2- or 4-person team. Racing is non-drafting time trial format.

Competitors cannot draft off each other. Teams may have all members on the road at once riding in a pace line or race relay style, but they are not allowed to draft other teams. Pile up as many miles as you can on an extremely flat, exceptionally fast course. The 24-hour race is a RAAM Qualifier and a UMCA World Cup event. Comprised of 2 loops – a 18-mile loop and a 4-mile finishing loop. All racing is on open roads shared with motor vehicle traffic.

October 10-11, 2015

A unique and exciting 1.5 mile course starting and finishing on the Nascar style track. Banked turns and an exciting course in and out of the track proper, makes for fast racing with the tunnel entrance back onto the track to finish. As Kern county’s only Nascar track, it will be a spectacular venue for crit racing in a stadium like arena for fans.

Saturday will be a night race and Sunday will be afternoon.

Cash prizes reach up to $500 for the winner in the Pro/CAT 1-3.

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Patrick Bos and Team Surf City Cyclery/STERLING BMW squad pulled in a number of great performances this season.

Best of luck to them in 2016.

Photo by: Samuel Parks

Road | Santiago Canyon Time Trial Series - Curt Stuliff Memorial November 21, 2015

This time trial series is 11 miles beginning on the bike trail next to El Toro Road, just north of Portola Parkway and transitions to the bike lane on Santiago Canyon Road. Terrain consists of an incline at the start, a one-mile climb and rolling terrain to the finish near Irvine Lake.

Medals will be awarded for 1st, 2nd and 3rd Places in each category. $35.00 Gift Certificate to Rock N’ Road Cyclery for fastest time Male and Female! $200.00 Gift Certificate to Rock N’ Road Cyclery for course record Male and Female!

Find information on these events and more AT socalbicyclist.com Do you enjoy writing about riding?

We’re always looking to add new writers to our list of contributors here at Southern California Bicyclist. For guidelines and more information, contact us at editor@socalbicyclist.com

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EVENTS

Cyclocross Fall Into ‘Cross Storm the Beach - Oceanside, CA October 11, 2015

Cyclocross racers will take it to the beach on October 11 for the Storm the Beach event at Camp Pendleton in Oceanside. Ride through the sand and past the Pacific Ocean for the SoCalCross Race Series annual event. Races will start at 10:00 am.

Twilight Practice Races

Orange County - 09/24, 10/08, Los Angeles - 09/23, 10/06, 10/14

You could probably call Cyclocross the dirt version of Criteriums.

We’ll let someone else decide which is more exciting!

Photo by: Andreas Moore

Socal cyclocross

2015/2016 Prestige Series

SoCal CycloCross

Starting September 5th in Los Angeles, the SoCal Cross Prestige Series kicked-off with its annual Super Cross Labor Day Weekend.

You can fill your weekends with any of the 14 races taking place during the remainder of 2015 and into 2016. Stand-out events include the Monument Cross on October 31 at the Whittier Narrows Park in South El Monte and the Turkey Trot Cross on November 29 at the famous Greek Theatre in Los Angeles.

Prestige Series

Oct 03 Krosstoberfest Oct 11 Storm the Beach Oct 18 Velocity Cross Oct 24 Spooky Cross Weekend Oct 31 Monument Cross Nov 07 Anza Crossing Nov 14 SLO Cross Weekend Nov 20 UCI CXLA Weekend Nov 29 Turkey Trot Cross Dec 05 Vail Lake Weekend Dec 13 Series Final Dec 27 Woodley Cross Jan 03 Cross 2016!

Jan 17 Fever Final

Twilight Practice Races opens at 4:30 and skills practice follows at 5. After you’ve warmed up, participate in the practice races beginning at 5:30. Entry fee is only $10 and weekday parking is dependent on the venue. Los Angeles races will be held on Wednesdays and Irvine races will be Thursdays September 24 and October 8.

FOllow along v

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EVENTS

ultra length 150 Miles And More California Triple Crown Series (remainder) Date Event Elevation Gain (ft.) Organizer 10/10/15

Bass Lake Powerhouse Double

9,400

10/17/15

Solvang Autumn Double

10,300

Planet Ultra

10/24/15

Oceanside Double Century

14,900

Mountain High Cycling

12/5/15

Dead of Winter Double

6,200

four MORE EVENTS CTC Series Update

The California Triple Crown competition is winding down, but there is still an opportunity to ride three events for the year and secure your 2016 CTC record. The Dead of Winter Double is a perfect opportunity to give ultra racing a try as it is least difficult of the series and well supported. Each event is a tremendous undertaking, requiring intense training and planning. The routes are some of the best roads you’ll ever ride, not just in California, but in the United States.

Take advantage of the opportunity we have out in Califorinia and get on the bike!

Find information on these events and more AT socalbicyclist.com/events (DUNWICH, continued from page 17)

He flipped over his bike.

“No, you go.”

It was said with enough finality that we couldn’t argue the point. I offered him one of my spare tubes, as he only had the one. He turned it down. Then I started taking off his jacket.

It was déjà vu. This is because, earlier, whether daydream or premonition (if only), an odd thought had struck my tired brain: he’s going to give me this jacket. Much as I wanted to keep it as a souvenir truly worth cherishing, I couldn’t take it.

“But you’re just wearing a T-shirt,” he said, which was true enough.

But it wasn’t raining any more and I had a fleece for backup. I handed it to him. He thanked me for his own jacket.

I insisted he take my tube, at least, and he thanked me for that too.

“I may see you down the road,” he said.

Coach and I agreed that he well might, given his speed and assuming he could

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fashion a repair out of god knows what, possibly the last of a baguette he was carrying. We shook hands and said our goodbyes. I knew we wouldn’t be seeing him again. He wanted to get back on those lanes. Perhaps he just needed to be alone again. Whatever his motives for releasing us, as he passed out of my life I felt stronger than when he had passed into it.

I was like a baton. Coach was just the ticket for the last leg of my journey.

He went at a speed I could match in my current state, and was an excellent guide, doling out road information so I knew what to expect.

“Bloody hard climb out of that village. Rolling hills ahead, each one short enough to get up enough speed for the next one. Flat bit there, very boring.”

He looked relatively fresh but had been suffering the torments of his own hell before seeing us and grabbing on.

Hell is said to be a bespoke experience, some pushing boulders up hills like Sisyphus only to have them tumble back down, others forced to dine with their in-laws for all eternity.

I don’t know exactly what it was for Coach, as he didn’t elaborate, but I’d

 

Fresno Cycling Club

LA Wheelmen guess it involved being confronted with the possibility of failure.

He was loquacious compared to the German, conversation the motor which helped keep him going. He had taken up cycling to lose weight, his enthusiam kindled by goals set, then accomplished: “My first ride was long, for me: 3 miles.” Now here he was riding back from Dunwich, his second attempt at the return trip after giving up last year (“Never again!” he had told himself, somehow meaning both no more Dynamos and no more giving up). When we stopped for food he said he felt responsible and owed it to me as part of the team that had pulled him along. A chain of debt was being repaid.

It would be nice to report that the last miles were the easiest. When we finally rolled past the motorway which circles the great capital city I said to myself, well, I’ve kind of done it. But still we pedalled on, the miles shrinking and elongating at the same time. When we got to his neck of the woods it was time to say goodbye.

“You could take the train the rest of the way,” he said, knowing full well I wouldn’t dare, then providing his usual excellent directions to give me the best landing into central London. “Maybe I’ll see you next year!”

Yes! No. Maybe.   Sam Walker is now fully integrated into British society, except for that pesky American accent. Sorry, he doesn’t know any of the Royals. He tweets @jollygoodthen and blogs at www.notanothercyclingforum.net.

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EVENTS

recreation Help A Cause, Make New Friends OC Gran Fondo “dirty hundred” October 10, 2015

The 100-mile route this year is designed to take riders along a challenging course that includes the best views in Orange County, riding the Main Divide in the Santa Ana Mountains. The addition of a 13-mile dirt and gravel section will test some of the riders but leave them feeling very rewarded.

This year’s route is designed to cover everything from the Ocean to the Mountains to the Canyons.

The “Dirty Hundred” route serves up more descents, more fir-lined canyons, more sweeping vistas, more quiet gravel, more mileage, and more climbing. The “Dirty Hundred” is recommended for experienced bicycle riders.

Road | Palm Desert Century November 14, 2015

The Palm Desert Century route offers an entirely unique Coachella Valley cycling experience. The out-n-back course design allows riders to select distances from 20 to 130 miles, based on personal conditioning, weather, winds, etc.

The gentle start glides southbound through the well-developed cities of Palm Desert, Indio, and La Quinta, before turning east into the low deserts checkered with Orange and Date Tree groves, and vast fields of crops, at the northern shores of the Salton Sea. Bring folding chairs and blankets to enjoy hanging out post-ride with all the finishing participants

MTB | Filthy 50

October 31, 2015 Escondido, CA

The Second Annual Filthy 50 will take you through various areas of San Dieguito River Park and Black Mountain Park. The course is fast and winding for all levels. The 30 mile riders will head out and turn around at the 15 mile mark and the 50 mile riders will continue on and turn around in the Black Mountain park area at the 25 mile mark. There will be a kid’s race at 10:00am and registration for this race is onsite only. Awards will be given out immediately following the race and will be provided by Shimano.

WANT MORE INFO? Find complete information, photos from past events and more at SOCALBICYCLIST.COM Road | Solvang Century March 12, 2016

The Solvang Century festival begins March 11 at the Hotel Corque in Solvang. At the festival, there will be over 30 cycling related vendors, a live DJ, massage therapists, cold draft beer provided by two local breweries and a BBQ lunch cooked by the Hotel Corque. The following morning, cyclists will arrive at the starting line to begin one of the three routes, the Solvang Century, the Solvang Half Century, and the Solvang Metric Century with elevation gains of 4950, 3000 and 1850 feet. Though this ride will be challenging, the rolling hills and lush greenery will be a beautiful accompaniment on your journey.

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MTB | Casper’s Wilderness Park Race November 14, 2015 San Juan Capistrano, CA

The Casper’s Wilderness Park Race is on a rustic course with great views and beautiful oak trees. The initial climb is 2.5 miles long with steep sections and nice flat reliefs. Racers of all levels will find this to be a climbing challenge. The descents are fast, and while there are no rock drops or cliffs, riders need to be careful to ride within their control. All riders will do a short loop, and depending on the category at least one long loop. This means that even beginners will come through the venue twice to hear the cheering crowd!

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EVENTS

Mountain OTH Series Final Standings Over the Hump Series Standings Overall rankings for each series based on average placement. See raceoc.com/race-results for more information on scoring.

Elite Men(44-)

1. Alfred Pacheco #689 - Novatec 2. Brian Gordon #450 - Blackstar 3. Joel Titius #461 - Team Baghouse/

Rock N Road/Ojio Sport

Elite Masters Men (45+)

1. Espen Kateraas #1616 Team Wheels 4 Life/ Audi 2. David Marietti #571 Hot Shoppe Designs 3. Emilio Cervantes # 655 949 Racing

SuperSport 1 Men (35-)

1. Mikael Rodgers # 596 Rokform/Rock N Road/Blackstar 2. Kevin Vermaerke #247 - Rokform 3. Brent Franze # 416 Giant Co. Factory/Fullerton Cycles

Sport 3 Men (40-49)

1. Rick Mckee #363 Red Monkey/Fullerton Bikes 2. Matt Howard #832 thinkASG/MVP 3. Mike Emerson #186 Troy Lee Designs

Sport 4 Men (50+)

1. Mike Franze #417 Fullerton Bicycles 2. Ross Bennet #693 Foothill High/The Path Bike Shop 3. Jeff Davis #121 - Fenix Cycling

Sport Women

1. #420 Gina Flanagan CrankBenders 2. Kayla Nelson #637 3. Kelly Tesch #648 The Path Bike Shop

Clydesdales

1. Christopher Nelson #376 Adrenaline Sports Group 2. Greg Lasiewski #1321 thinkASG/Fox/Spy/Cal Coast Bikes 3. John Stalker #179 Pure Ride Cycles

Singlespeed

1. Chris Heinrich #427 The Path Bike Shop 2. Nathan Adams #520 Kasel Cycling/ Jax Bicycles 3. Eric Williams #615 Corridor Recycling/Velo Pacific

Men 60+

1. Michael Mchenry #103 Rokform 2. Craig Erion #100 Rokform 3. Randy Banales #319 Rokform

SuperSport 2 Men (36-49)

1. Steven Horvath # 133 Long Beach Cyclery 2. Karl Lowry # 535 - Rokform 3. Theodore Posch #1175 Buena Park/Fullerton Bicycles

Supersport Masters Men (50+)

1. Bob Harpster #744 Hsu Racing/ La Habra Cyclery 2. Cy Zuidema #148 - Rokform 3. Kenneth Pinkerton #351 Rock N Road

Sport 1 Men (29-)

1. Blaise Janssen #132 The Path Bike Shop/OSO MTB 2. Ryan Nitzen #422 InCycle Bic/Ride Biker Alliance 3. Calvin Iba #478 Jax Bicycles - Claremont

Sport 2 Men (30-39)

1. Victor Camero #1231 Cannondale 2. Timothy Wilson #518 Pure Ride Cycles 3. Jacob Miller #683 Nondot/Redline Studios

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Job well done to all the teams and riders who made it out this year. See you in 2016!

 

Photo by: Andreas Moore

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Cross Vegas Photo by Andreas Moore

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EVENTS

october Events Last to Sign Up, First to Finish.

October 3 - Saturday CF Cycle for Life San Diego, CA 62, 32 miles

October 3 , cont.

Krosstoberfest Long Beach, CA

Share the Road Ride Simi Valley, CA 100, 50, 25 miles

Tour de Camp Pendleton Century Camp Pendelton, CA 100, 75, 25, 5.5 miles

The Bidwell Bump Mountain Bike Race Chico, CA 5.7, 8.1, 14.3 miles

The 24 Hr MTB World Championship Race Weaverville, CA

WANT MORE INFO? Find complete information, photos from past events and more at SOCALBICYCLIST.COM October 7-11 - Wed-Sun

October 9-12 - Fri-Mon America’s Finest Bicycle Tour Chula Vista, CA 130 miles

21st Annual Peak to Peak Pedal Big Bear, CA to Mammoth, CA 335 miles

October 10, cont.

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Ride Like a Kid Orange, CA

October 10 - Saturday OC Gran Fondo Orange County, CA 103, 74, 37, 10 miles

October 10-11 - Sat-Sun

Bass Lake Powerhouse Double Century Clovis, CA 200 miles

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October 4 - Sunday

Bike the Coast Century Oceanside, CA 100, 50, 25, 15, 7 miles

 

JumpStart Classic – Criterium Bakersfield, CA

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EVENTS

More october Events time to pick up that cross bike.

October 10-11, cont.

October 11 - Sunday

Bike MS: Coastal Challenge Santa Monica, CA to Santa Barbara, CA 100, 60, 50, 30 miles

Orange County CF Cycle for Life Silverado, CA 75, 35 miles

The Bike Tour Long Beach, CA 20 miles

Glendora XC Grind Glendora, CA

Storm the Beach Camp Pendelton, CA

October 11, cont.

25th Annual MBAU Cuyamaca Benefit Mountain Bike Ride Cuyamaca, CA 18 miles

October 11, cont.

October 17 - Saturday

Tour of Santa Monica Santa Monica, CA 15 miles

Santa Barbara 100 Santa Barbara, CA 100, 62, 34 miles

Solvang’s Finest Century and Double Solvang, CA 195, 100, 62 miles

IS YOUR EVENT NOT LISTED ?

Event listings are FREE!

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SOCALBICYCLIST.COM/EVENTS to submit your event.

October 17, cont.

Spooktacular Century Bakersfield, CA 100, 90, 62, 40, 20 miles

El Grande Fondo de Los Angeles Crest Los Angeles, CA 100, 62, 30 miles

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Tour de Turtle Lake Hughes, CA 62, 36, 18 miles

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30

EVENTS

More October Events Wind? Rain? Heat? SoCal Fall is Here.

October 17-18 - Sat-Sun

October 18 - Sunday

Bike MS: Bay to Bay Tour Irvine, CA to San Diego, CA 150, 125, 100, 25 miles

October 23-25 - Fri-Sun

YSC Tour de Pink Santa Barbara, CA 216 miles

Tour de Cove La Jolla, CA

Velocity Cross Chino, CA

October 24 - Saturday

Patriot Ride for our Heroes Century La Quinta, CA 100, 50, 25, 10, 5 miles

Oceanside Double Century Oceanside, CA 193 miles

IS YOUR EVENT NOT LISTED ?

Event listings are FREE!

Visit

SOCALBICYCLIST.COM/EVENTS to submit your event.

October 24, cont.

Victor Valley Bicycle Tour Hesperia, CA 100, 50, 25, 10 miles

Turn & Burn San Dimas, CA

October 24, cont.

October 24-25 - Sat-Sun

Patriot Ride for our Heroes Century La Quinta, CA 100, 50, 25, 10, 5 miles

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Orange County Ride for AIDS Irvine, CA 100, 64.5 miles

Oceanside Double Century Oceanside, CA 193 miles

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Spooky Cross Weekend Irvine Lake, CA

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EVENTS

October/november Events Get in the Last Rides Before Winter.

October 25 - Sunday Bike 4 Mike Del Mar, CA 62, 50, 25, 10 miles

October 31 - Saturday Orange County Honor Ride: The Big Orange Classic Irvine, CA 73, 58 or 26 miles

October 31 , cont.

Oct 30 - Nov 4 - Fri-Wed The OC Suffer Cat Anaheim, CA 40+ miles

WANT MORE INFO? Find complete information, photos from past events and more at SOCALBICYCLIST.COM November 1 - Sunday

2nd Annual Filthy 50 Escondido, CA 50, 30 miles

Monument Cross Los Angeles, CA

November 3 - Tuesday

November 7 - Saturday

Mike Nosco Memorial Bicycle Ride Newbury Park, CA 80 miles

November 7-8 - Sat-Sun Anza Crossing Riverside, CA

California Dream Ride Santa Barbara, CA 265 miles

12 Hours of Temecula #3 Temecula, CA

Fat Tire Classic Walnut, CA

Operation: Ride for the Red American Red Cross Ventura, CA 100, 50, 30 miles

November 8 - Sunday Feel My Legs, I’m a Racer #10 Los Angeles, CA

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SOCAL ENDURO Series Final Temecula, CA

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EVENTS

November/December Events Closing Out 2015.

November 13 - Friday

November 14 - Saturday

6-12-24 Hour Time Trial Borrego Springs, CA

November 14, cont.

Ride the Point San Diego, CA 62, 25, 10 miles

November 14, cont.

Palm Desert Century Palm Desert, CA 130, 100, 70, 60, 50, 32, 20 miles

WANT MORE INFO? Find complete information, photos from past events and more at SOCALBICYCLIST.COM November 14-15 - Sat-Sun November 15 - Sunday

Tour de Foothills Rancho Cucamonga, CA 100, 62, 31 miles

SLO Cross Weekend San Luis Obispo, CA

November 20-22 - Fri-Sun November 21 - Saturday UCI CXLA Weekend Los Angeles, CA

Curt Sutliff Memorial Santiago Canyon Time Trial Series Mission Viejo, CA

November 29 - Sunday

December 5-6 - Sat-Sun

Turkey Trot Cross Glendale, CA

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Casper’s Wilderness Park Race #4 San Juan Capistrano, CA 20.6, 14, 7.5 miles

Vail Lake Cross Temecula, CA

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Giro Della Costa Centrale San Luis Obispo, CA 100, 61, 50, 25 miles

November 21-22 - Sat-Sun 24th Annual Southridge Challenge Fontana, CA

December 6 - Sunday Dead of Winter Double Los Angeles, CA 200 miles

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EVENTS

2016 Events Early Birds Apply Here.

December 13 - Saturday Series Final Woodland Hills, CA

January 16 2016

December 27 - Sunday

Cross 2016 Orange County, CA

Woodley Cross Encino, CA

January 17 2016

Stagecoach Century Ocotillo, CA 150, 100, 90, 84, 73, 50, 26 miles

January 3 2016

February 20 2016

Fever Final Los Angeles, CA

Camino Real Double Irvine, CA 200 miles

IS YOUR EVENT NOT LISTED ?

Event listings are FREE!

Visit

SOCALBICYCLIST.COM/EVENTS to submit your event.

February 28 2016 North American Handmade Bicycle Show Sacramento, CA

April 9 2016 Mulholland Double Agoura Hills, CA 208 miles

April 8-10 2016

March 12 2016 Solvang Century Solvang, CA 100, 70, 51 miles

Eroica California Paso Robles, CA 132, 65, 41 miles

June 5-11 2016

April 14-17 2016 Subaru Sea Otter Classic Monterey, CA

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AIDS/LifeCycle San Francisco, CA to Los Angeles, CA 545 miles

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CLUBS

Orange County Clubs Club not listed? socalbicyclist.com/clubs Club Name Type Activity Contact All-Mountain Trail Riders Recreation/Race Off Road meetup.com/allmountaintrailriders/ 3F Bicycling Club Mountain Bike Off Road 3fbc.com Beach Area Recumbent Riders Recreation Road bikeroute.com/RecumbentRides.htm Bicycle Club of Irvine Recreation/Tour Road bikeirvine.org Canyon Velo Race Road & Off Road canyonvelo.org Ciclistas Capistrano Bicycle Club Tour Road ciclistascapistrano.com Cycles Veloce Race Road cyclesveloce.com Friends of Orange Bike Trails Advocacy Creek & Rail info@orangebiketrails.com OCrider.com Recreation/Race Road & Off Road ocrider.com Orange Coast Velo Recreation/Tour Road ocvelo.com Orange County Bicycle Coalition

Orange County Rebel Riders Orange County Wheelmen Rock n’ Road Divas SHARE Sho-Air Cyclery Southern California Bicycle Collective

Supercolony Team Basso Team Basso Team CBR Team Velo Sport Team Velocity The Warrior’s Society Trail Angels Trails4all TRU Cycling Velo Avanti Veloce Santiago VeloViet

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Advocacy Recreation/Tour Race/Tour Recreation/Race Advocacy Recreation/Race Recreation/Race Recreation/Race Recreation Mountain Bike Racing Racing Recreation/Race Advocacy Mountain Bike Advocacy Recreation/Race Recreation/Race Race Recreation/Tour

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Road & Off Road ocbike.org Road ocrebels.com Road & Off Road ocw.org Road & Off Road rocknroadcyclery.net Trail Maintenance sharemtb.com Road & Off Road shoaircyclery.com Road & Off Road krystof@scbicyclist.com Road & Cyclocross supercolony.com Off Road teambasso.com Off Road mmunzing@asbloan.com Road californiabicycleracing.org Road & Off Road velosport.com Road & Off Road teamvelocity.org Off Road warriorssociety.org Off Road trailangels.com Off Road trails4all.org Road & Cyclocross trucycling.org Road veloavanti.com Road velocesantiago.com Road & Off Road veloviet.org

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CLUBS

Los Angeles County Clubs Club not listed? socalbicyclist.com/clubs Club Name Type Activity Contact 60/50+ Bicycling Club Tour Road 6050bicyclingclub.com Adobo Velo (Filipino/American) Recreation/Race Road adobovelo.com Beach Cities Cycling Club Recreation/Tour Road bccclub.org Beach Cities Women Cyclists Recreation Road bcwcyclists.org Beverly Hills Social Climbers Recreation/Tour Road 360.yahoo.com/bhsocialclimbers Beverly Hills Spokesmen Recreation/Tour Road tom@mediapage.com Bike San Gabriel Valley Advocacy Advocacy bikesgv.org Concerned Off-Road Bicyclists Advocacy Mountain corbamtb.com Covina Cycle Club Tour Road covinacycleclub.org Cyclone Coaster Service Road cyclonecoaster.com Different Spokes (LGBT) Dockriders Cycling Club Encino Velo Fire Velo Grand Masters Cycling Hot Wheels Cycling Team Hot Wheels Cycling Team Lightning Velo Los Angeles Bicycle Coalition Los Angeles Wheelmen Major Motion Cycling Club Marina del Rey

Tour Road & Off Road differentspokes.com Recreation/Tour Road dockriders.com Race Road & Track encinovelo.org Recreation Road fire-velo@hotmail.com Recreation Club Rides grandmasterscycling.org Recreation/Race Road hotwheelcyclingteam.com Recreation/Race Road teamhotwheels.co Recreation/Race Road lightningvelo.org Advocacy labikecoaltion.org Recreation/Tour Road lawheelmen.org Recreation/Race Road majormotioncycling.org Tour Road & Mountain mdrcc.org Over the Bars Mountain Bike Club Tour Mountain otbmbc.com Palos Verdes Bicycle Club Recreation Road palosverdes.com/pvbikeclub Pasadena Athletic Association Race & Tour Road paacycling.net Pasadena Mountain Bike Club Recreation/Race Mountain

pmbc.org Ride Reseda Recreation Road ridereseda@gmail.com San Fernando Valley Bicycle Club Endurance Road sfvbc.org Santa Clarita Velo Recreation/Race Road & Mountain santaclaritavelo.com SCOR Recreation Road bikescor.com South Bay Mt. Biking Club Recreation Mountain sbmbc.com South Bay Wheelman Race Road sbwheelmen.org Velo Allegro Cycling Club Recreation/Race Road & Off Road veloallegro.org Velo Club La Grange Recreation/Race Road lagrange.org West L.A. Cycling Club Recreation/Tour Road westlacyclingclub.com

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CLUBS

San Diego County Clubs Club not listed? socalbicyclist.com/clubs Club Name Type Activity Bike Buddies Recreation Road Blind Stokers Club (BSC) Race/Recreation/Tour Road & Track Celo Pacific Race Road Coachella Valley Bomb MTB/Recreation Off Road Major Taylor Cycling Club of San Diego Recreation Road Moonlight Velo Recreation/Race Road & Off Road Mountain Bike Assistance Unit Volunteer Off Road North Coast Velo Recreation Road North County Cruisers Recreation Road North County Cycle Club Tour Road & Off Road Rainbow Cyclists (LGBT) Ramona Fun Riders Ranchos Cycling Club Recyclers (Open to all ages) Ride to Remember Ride with Javi Rusty Recyclers (65+) San Diego Bicycle Club San Diego Bicycle Coalition

Tour Road & Off Road Recreation Road & Off Road Race Road Recreation/social Road Tour/Recreation Road Recreation Road Recreation/social Road Race Road Service San Diego Bicycle Touring Society Tour Road San Diego Cyclo-Vets Race Road San Diego Cyclo-Vets (Masters) Recreation/Race Road San Diego Mt. Bike Assoc.

Service Off Road San Diego Tandem Club Tandem/Recreation Road San Diego Wheelmen Recreation/Tour Road & Off Road Sierra Club Tour, Service Road & Off Road So. Cal. Velodrome Assoc.

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REPEATS

last page

By Kelley O’Toole

MARKETING: How NOT to ADVERTISE to CYCLISTS

“Nearly half of all cyclists in the United States are now women, and the industry needs to reflect that to remain competitive.”

I

n recent weeks, controversy has surrounded several cycling brands for using the sexual objectification of women as a marketing ploy to sell their products.

One such incident occurred when imagery on a pair of socks by Save our Soles, a Colorado-based sock company, depicted the bare backsides of two women in thong bikinis and were added to all the welcome bags at Interbike, an industry trade and product release show.

Cyclists and bloggers from the website Pretty Damned Fast broke the story with a social media post that showed the socks and criticized the organizers for including the objectifying imagery at the annual meeting in Las Vegas. Interbike hosted several seminars on women in the industry, like “Women: The Majority Minority & Cycling’s Secret Weapon”. To include the lascivious socks in their bag points to conflicting values and messages in the industry.

Consumers weren’t the only offened groups. Representatives from other companies had equal criticism about the socks. Christina Julian, a marketing manager for Surly Bikes, echoed what many of us were thinking in her article “Sex Sells,” on the Surly Bikes website. “Pairing your product or service with something or someone described by the herd of humanity as ‘sexy’ is an easy way to get attention.”

The socks weren’t the only questionable promotion this month, Chrome Industries also ignited controversy when they posted a photo to their Instagram of two

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topless women passing out flyers for their products during New York Fashion Week. Simultaneously, Bicycling magazine committed a gaffe when they posted an article to their social media page entitled, “The Weirdest Trophies in Cycling” accompanied by a picture of a “podium girl” at a ceremony with the caption “Which one of these trophies would you want to win?” This prompted some readers to respond with crude jokes and sexist remarks.

All of these images and content garnered a huge amount of attention for offending many women and men in the community, and it has certainly sparked conversations about these contradictions within the sport.

Following the outrage, these companies have attempted to correct their marketing errors. Chrome Industries took down the photo; Bicycling magazine wrote an article explaining the intention of their post; and, Interbike pulled the socks from their bags. But it makes us wonder why these companies have to be told that their content is offensive.

Why are they choosing to revert to offensive marketing tactics when so much progress has been made to eliminate gender-based exclusions in the industry? There is the counterargument that “sex sells,” but these images are not representations of the sex act, itself. Instead, the depiction of women’s naked bodies as promotional objects pointedly excludes a major section of the cycling community.

Through social media outlets, the community voiced their displeasure and disgust with this approach to marketing, resulting in the removal

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of the offending material. On the Pretty Damned Fast Facebook post that originated the #sockgate dialogue, comments from people rang out in simultaneous outrage and support, with remarks like, “This is beyond disappointing, it is inappropriate,” “What women want from the cycling industry: not this,” “Very offensive. These brands won’t get any of my money .“ and “I always had amazing supporters amongst the male population of the bike industry, just not the industry itself.”

Nearly half of all cyclists in the United States are now women, and the industry needs to reflect that to remain competitive. Now more than ever, these companies need to invest in new strategies that will make their brands more inclusive.

Despite the possibility that these advertisements might have divided the bicycling community, they have actually created more solidarity.

There have been many fruitful discussions throughout the interwebs about responsible marketing practices in the modern era of cycling and that has reminded us of the simple and uncomplicated reasons we love the sport. Strip away the aesthetics, the endless productcycle, the glitz and glamour; what remains is the essence of the cycling experience: sharing the enjoyment and freedom of seeing the world around us in an incomparable way.

As the industry becomes more inclusive, the resulting diversity will strengthen and unify the cycling community. United in our values, we can better advocate for enjoying the world on two wheels.  

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