Choco news 2016

ChocolateFest Memorial Day Weekend

May 27-30, 2016

www.chocolatefest.com

in Burlington, Wis.

Published by your

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2016 CHOCOLATEFEST

ChocolateFest at a glance COST OF ADMISSION: Children 4 and under – free; Children 5-12 – $2.50 in advance, $3 during at gate; people over the age of 12 – $7 in advance, $8 during festival. Tickets are available in advance at Burlington area stores and Fox River State Bank until midnight May 25. Festival-goers may also take advantage of discounted admission on Monday, May 30, as part of the Pack The Pantry For Love, Inc., promotion – Adults will be admitted for 5 non-perishable food items or $5 cash (Regular gate tickets will also be accepted).

PARKING: Parking is available on the grounds for $5.

FESTIVAL HOURS: Thursday, May 26, 5 p.m. to close, no gate admission fee – carnival high school battle of the bands only; Friday, May 27, 4 p.m. to midnight, Fireworks at dusk; Saturday, May 28, 10 a.m. to midnight; Sunday, May 29, 10 a.m. to midnight; Monday, May 30, noon to 7 p.m.

EVENTS GALORE: The Chocolate Experience Tent (which houses the chocolate vendors, chef demonstrations, chocolate eating contests, and a variety of family friendly activities) hours are: Friday, May 27, 4 to 9 p.m.; Saturday, May 28, 10 a.m. to 9 p.m.; Sunday, May 29, 10 a.m. to 9 p.m.; Monday 11 a.m. to 7 p.m.

Chocolate vendors charge for the chocolate items they sell. You may also purchase a Taster Ticket for $8 in the Chocolate Experience Tent that allows you to sample 12 items from pre-determined chocolate vendors. There are various other activities in the Chocolate Tent that are free.

Open 7 days a week!

ENTERTAINMENT: This year’s main stage headliners include: Bella Cain on Friday at 8:30 p.m.; The Now on Saturday at 8:30 p.m.; Chasin’ Mason on Sunday at 8:30 p.m.; HeartAche Tonight on Monday at 3:30 p.m. All of the festival entertainment is free.

COST FOR OTHER ACTIVITIES: In addition to the entrance ticket costs, there are activities that cost additional money.

There is a large selection of food and other vendors (T-shirts, etc.) who charge for their fare. The festival also offers a carnival which charges for its rides. You may purchase a wristband to ride unlimited rides during certain time periods.

CARNIVAL RIDE BAND HOURS: (Tickets $25 in advance; $30 on site) Thursday 5p.m. to close; Friday, 4 p.m. to close; Saturday and Sunday, 10 a.m. to close; Monday noon to close.

Individual ride tickets will be for sale on the grounds during the carnival.

A Mega Pass offering parking, admission and unlimited rides throughout the festival (over $200 value) is available for $75. The tickets are sold thru May 25 at Fox River State Bank or Richter’s Marketplace.

NO CARRY-INS: Carry-ins are not allowed.

BATHROOMS: The festival has portable toilets in various places around the grounds.

CARNIVAL RIDES: The festival includes the world’s largest traveling carnival – it is a set-up and take down operation.

INFORMATION: See more at: www. chocolatefest.com

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JENNIFER EISENBART ChocolateFest News 2016

Samantha Horvath sings during Chocolate City Idol during the 2015 ChocolateFest celebration in Burlington.

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Page 3

WHAT’S HAPPENING

Paisley McKenzie balances Oreos on her forehead during a ChocolateFest “Minute to Win It” moment at last year’s festival.

JENNIFER EISENBART ChocolateFest News 2016

AT THE

2016 ChocolateFest

Special events HIGH SCHOOL CULINARY CHALLENGE Friday, May 27, 6 p.m.

Sunday, May 29, 6 p.m.

FIREWORKS Friday, May 27, 9 p.m.

JAYCEES ARTS & CRAFTS Saturday and Sunday, May 28-29, 10 a.m. to 5 p.m.

Friday, May 27 4 P.M. TO MIDNIGHT • Burlington Rotary presents The Carnival 4 p.m. to close CHOCOLATE EXPERIENCE TENT • 5 p.m. Let’s Make a Deal’icious • 6 p.m. to 9:30 p.m. High School Culinary Challenge

HELICOPTER RIDES (weather permitting)

MAIN STAGE • 8:30 p.m. Bella Cain

NASCAR EXHIBIT Daily

WANASEK STAGE • 6 p.m. to 9:30 p.m. Battle of the Bands (21 and older) Bands compete for title, winners announced after 9:45 p.m. fireworks • 10 p.m. Chris Jones, America’s Got Talent hypnotist

VETERAN’S MEMORIAL DAY PARADE Monday, May 30, 9 a.m. through downtown Burlington. Followed by Memorial Service at 10:30 a.m. in Echo Park

Thursday, May 26 • 5 p.m. to close – no gate admission – carnival only MAIN STAGE • 6 p.m. High School Battle of the Bands

FAMILY LAND AREA • 6 p.m. Granpa Crachet, “Veg Man of the Universe,” live puppet show • 7 p.m. Kid Buck Game Show, highenergy kids’ challenges • 8 p.m. All American Lumberjacks, log boom racing, racing hot saws, log rolling, ax throwing, lumber camp

WALK-AROUND ENTERTAINMENT • 6 p.m. Tim Balster “The Stilt Walker” • 6:30 p.m. to 8:30 p.m. The Wade Henry Show, juggler and variety show • 8 p.m. Granpa Crachet’s “Strolling Puppets”

Saturday, May 28 10 A.M. TO MIDNIGHT • Carnival 10 a.m. to close CHOCOLATE EXPERIENCE TENT • 10 a.m. to 11 a.m. Kids Cookie Decorating Contest

• 11 a.m. to noon Project Yum Way • Noon to 1 p.m. Chocolate Eating contest • 1 p.m. to 2 p.m. Chef Demonstration • 2 p.m. to 3 p.m. Giant Choco Jenga • 3 p.m. to 4 p.m. Cupcake Eating Contest • 4 p.m. to 5 p.m. Chef Demonstration • 5 p.m. to 6 p.m. Chocolate Eating Contest • 6 p.m. to 7 p.m. Kids Sundae Contest • 7 p.m. to 9 p.m. Choco Minute to Win it

schedule on page 4

ChocolateFest News 2016 A publication of The Burlington Standard Press and Southern Lakes Newspapers LLC

1102 Ann St., Delavan, WI 53115 • (262) 728-3411 • www.myracinecounty.com EDITOR IN CHIEF…Ed Nadolski • SPECIAL SECTIONS…Tracy Ouellette ADVERTISING DIRECTOR…Vicki Vanderwerff SPECIAL SECTIONS ADVERTISING…Karen Dubinsky • CREATIVE DIRECTOR…Sue Z. Lange For advertising opportunities, please call (262) 763-2575

On the cover

Molly Hahn excavates a block of chocolate, looking for buried treasure, at the Choco-Dig during last year’s ChocolateFest. (Jennifer Eisenbart photo)

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2016 CHOCOLATEFEST

schedule from page 3

Burlington High School juggling club advisor Karen Brenneman juggles during the 2015 Memorial Day parade.

MAIN STAGE • Noon to 3 p.m. Big Al Wetzel Band, great country classics • 4 p.m. to 7 p.m. The Orange Crush Band, coffee house No. 1 band • 8:30 p.m. to midnight The Now Band, top 40 and reggae

WANASEK STAGE • 12:30 p.m. Chris Jones, America’s Got Talent hypnotist • 2 p.m. to 3:30 p.m. Miss Burlington Pageant • 4 p.m. Chris Jones, America’s Got Talent hypnotist • 5:30 p.m. Wade Henry Show, juggler and variety show • 7 p.m. DayRollers, rock and more • 10 p.m. Chris Jones, America’s Got Talent hypnotist FAMILY LAND AREA • Noon, 3 p.m., 6 p.m. Granpa Crachet, “Veg Man of the Universe,” live puppet show • 1 p.m., 4 p.m., 7 p.m. Kid Buck Game Show, high-energy kids’ challenges • 2 p.m., 5 p.m., 8 p.m. All American Lumberjacks, log boom racing, racing hot saws, log rolling, ax throwing, lumber camp WALKAROUND ENTERTAINMENT • 2 p.m., 5 p.m. Granpa Crachet’s “Strolling Puppets” JENNIFER EISENBART ChocolateFest News 2016

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WANASEK STAGE • 12:30 p.m. Chris Jones, America’s Got Talent hypnotist • 2 p.m. to 4 p.m. Caribbean Eclipse, tropical party music • 4:30 p.m. Chris Jones, America’s Got Talent hypnotist • 6 p.m. Wade Henry Show, juggler and variety show • 7 p.m. to 10 p.m. Southbound, country rock • 10:30 p.m. Chris Jones, America’s Got Talent hypnotist

Noon, 3 p.m., 7 p.m. The Wade Henry Show, juggler and variety show • 3 p.m., 6 p.m. Tim Balster “The Stilt Walker” • 7 p.m., Chris Jones, America’s Got Talent street magic

Sunday, May 29 10 A.M. TO MIDNIGHT • Carnival, 10 a.m. to close CHOCOLATE EXPERIENCE TENT • 10 a.m. to 11 a.m. Kids Cupcake Decorating • 11 a.m. to Noon Chocolate Eating Contest • Noon to 1 p.m. Cupcake Eating Contest • 1 p.m. to 2 p.m. Chef Demonstration • 2 p.m. to 4 p.m. Choco Minute to Win It • 4 p.m. to 5 p.m. Chef Demonstration • 5 p.m. to 6 p.m. Chocolate Eating contest • 6 p.m. to 8 p.m. High School Culinary Challenge • 8 p.m. to 9 p.m. Choco Pong MAIN STAGE • 1 p.m. to 4 p.m. Pat McCurdy, folk and comedy show • 5 p.m. to 8 p.m. Lunch Money Bullies, rock and top 40 • 8:30 p.m. to midnight Chasin’ Mason, top 40 country

FAMILY LAND AREA • Noon, 3 p.m., 6 p.m. Granpa Crachet, “Veg Man of the Universe,” live puppet show • 1 p.m., 4 p.m., 7 p.m. Kid Buck Game Show, high-energy kids’ challenges • 2 p.m., 5 p.m., 8 p.m. All American Lumberjacks, log boom racing, racing hot saws, log rolling, ax throwing, lumber camp

Monday, May 30 11 A.M. TO 8 P.M. • Parade 9 a.m.

• Memorial Service 10:30 a.m.

• Carnival, noon to close CHOCOLATE EXPERIENCE TENT • 11 a.m. to Noon Kids Cookie Decorating

schedule on page 8

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The sweetest pageant in the state 2016 CHOCOLATEFEST

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New Miss BAC to be crowned at ChocolateFest ive Burlington area young women will compete for the title of Miss Burlington Area ChocolateFest 2017 at 2 p.m. on Saturday, May 28, on the Chocolate Festival Wanasek Stage.

Named “the sweetest pageant in the state” by the Wisconsin Secretary of Tourism, Stephanie Klett, this is the 32th year for this Miss Wisconsin Pageant local pageant, which is part of the Miss America Organization.

The Miss America Organization is the largest privately funded scholarship opportunity for young women in the world, each year giving out over $45 million in scholarships on the local, state, and national levels.

Contestants for the next Miss Burlington Area ChocolateFest are:

Stephanie Parco Stephanie Parco is the daughter of Kevin and Beth Parco of Racine. Parco will dance for her talent presentation and has chosen “Creating Memories Through Wish Of A Lifetime” for her community service platform. She is a graduate of the University of Wisconsin-Parkside with a communications degree.

Amy Stephan Amy Stephan is the daughter of Curt and Dawn Stephan of Racine. Stephan will play the violin for her talent presentation and has chosen “Reading is FUNdamental” for her community service platform. She is a student at Carthage College majoring in elementary education.

Alyssa Brown Alyssa Brown is the daughter of Dan and Stephanie Brown of Racine. Brown will dance for her talent presentation and has chosen “Standing up to Asperger’s” for her community service platform. She is a student at J.I. Case High School and hopes to get a college degree in dance.

Haylee Bande Haylee Bande is the daughter of Wayne and Jonelle Bande of Wind Lake.

Bande will twirl baton for her talent presentation and has chosen Salute to Service for her community service platform. She is a student at Alverno College majoring in Professional Communications.

Christina Brzezinski Christina Brzezinski is the daughter of Dan and Anna Brzezinski of Kenosha.

Brzezinski will dance for her talent presentation and has chosen “Mental Health Awareness – End the Stigma” for her community service platform. She

is a student at UW-Parkside majoring in psychology.

Haylee New this year will be an Bande appearance by “Future BAC,” Kennedy Stevens. Kennedy won the opportunity to appear with the contestants at last year’s Rotary Auction. Kennedy is the daughter of Scott and Lisa Stevens of Burlington. She is 12 years old and attends St. Mary’s Graded School in Burlington.

She will get to meet and be photographed with the contestants, as well as assist with the handing out of awards on the day of the pageant. Kennedy will receive a crown from the pageant Board of Directors and a sash from Miss BAC 2002 JanaLee Hitchcock.

The pageant begins with each contestant meeting with the panel of five judges for a 10-minute private interview. On stage each contestant will compete in on-stage question, lifestyle and fitness in swimwear, talent, and presence and poise in evening wear.

The mistress of ceremony is Miss Steph anie Burlington Area Parco ChocolateFest 2015 Alexandria Knight with assistance from Miss Burlington Area ChocolateFest 2014 Ashely Monti. Knight and Monti will also provide special musical interludes.

The winner of the pageant will receive a $500 scholarship from Miller Motors and the Burlington Community Fund, a crown from Fluegge Optical, sash from Miss Burlington Area ChocolateFest 2006, Caitlin Machol, flowers from Gia Bella Flowers and Gifts, Burlington and the chance to represent the Burlington area at the Miss Wisconsin Pageant in June of 2017.

The first runner-up will receive $100 from the City of Burlington and a flower from The Pink Peony Floral Shoppe, Waterford. Each of the remaining contestants will receive a $50 cash award from Worldwide Limited LTD and Fluegge Optical and a flower from The Pink Peony, Waterford. DJ Custom Floral, Wind Lake, will donate flowers for the judges, and Richter’s Marketplace, Burlington, will donate the judges’ gifts.

The top interview award is donated

by Miss BAC 1999, Julia Hansch and her sister, Miss BAC 2002 JanaLee Hitchcock.

Admission to the pageant is free with a ChocolateFest admission.

In case of inclement weather the pageant will be held in the Burlington High School commons. Questions can be directed to Sue Johnson at (262) 5343651

Alyssa Brown

Amy Stephan

Christina Brzezinski

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2016 CHOCOLATEFEST

SUBMITTED PHOTO ChocolateFest News 2016

Bella Cain is one of the ChocolateFest headliners this year. They will perform at 8:30 p.m. on Friday, May 27, on the Main Stage.

HEADLINING AT

ChocolateFest Music has always been a big part of the fun at ChocolateFest and this year is no different. From Beatles tribute band The Britins to The Now Band to Chasin’ Mason to Bella Cain, the variety of sounds heard on the festival grounds is sure to offer something for everyone.

BELLA CAIN

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The popular country group Bella Cain is coming to ChocolateFest Friday night.

Established in 2010, the group has become one of the largest and most “indemand” top 40 country groups in the region.

With more than 23 members in the band, that include musicians, dancers, sound and light engineers, techs/crew, merchandise staff and drivers, the group can be seen performing across the Midwest, rocking the stages of Country Thunder, Country USA, SummerFest, as well as headlining many fairs and private festivals in Illinois, Wisconsin, Indiana and Michigan, just to name a few.

For more information, visit bellacain.net or find them on Facebook.

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HEARTACHE TONIGHT

From the powerful guitar duel in “Hotel California” to the shimmering harmonies of “Peaceful Easy Feeling,” Heartache Tonight delivers a true Eagles concert experience.

There are no pre-recorded backing tracks in this show; all vocal harmonies and guitar parts are faithful to the originals and performed live..

For more information, visit www. heartachetonight.com.

THE BRITINS

The Britins recreate the era that influenced so many top groups and artists today. Check them out at ChocolateFest as they bring their rendition of America’s favorite hits from the Fab 4 with songs like “Love Me Do,” to the moving words of “Let It Be.” For more information, visit www. thebritins.com.

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THE LUNCH MONEY BULLLIES

The Lunch Money Bullies hail from southeast Wisconsin playing favorite cover rock, country, reggae and rap songs, with a twist. For more information, visit www. lunchmoneybullies.com.

THE NOW BAND

Born and raised on south side of Chicago, the Reverend has been playing the blues since 1971 when he first saw Freddy King play at the Kinetic Theatre in Chicago. After 15-year hitch in the Navy he moved to Milwaukee where he began a long friendship and collaboration with Madison Slim, long-time harmonica player for Jimmy Rogers.

For more information, visit www. thenowband.com.

CHASIN’ MASON

Rooted in country and laced with rock ‘n roll, Chasin’ Mason offers a melting pot of musical influences. The band mixes Merle and Mellencamp with U2 and Keith Urban to create their rockin’ edge with a story to tell.

For more information, visit www. chasinmason.net.

ON THE MAIN STAGE Thursday, May 26 6 p.m. to 9:30 p.m. – Battle of the Bands (adult play-in) Winner moves on to Friday Friday, May 27 8:30 p.m. Belle Cain Saturday, May 28 Noon to 3 p.m. – Big Al Wetzel Band, great country classics 4 p.m. to 7 p.m. The Orange Crush Band, coffee house No. 1 band 8:30 p.m. to midnight – The Now Band, top 40 and reggae Sunday, May 29 1 p.m. to 4 p.m. – Pat McCurdy, folk and comedy show 5 p.m. to 8 p.m. – Lunch Money Bullies, rock and top 40 8:30 p.m. – to midnight Chasin’ Mason, top 40 country Monday, May 30 Noon to 3 p.m. – The Britins, Beatles tribute band 3:30 p.m. to 6:30 p.m. – HeartAche Tonight, Eagles tribute band

2016 CHOCOLATEFEST

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A Chocolate Experience Tent & Chocolate Carvings B Granpa Cratchet C Expo Tent D Miller Lite Main Stage & Beer Tent E Kohls Cares: Grow Safe & Healthy F FOOD G City of Burlington Fire Truck H Petting Zoo GROV I Wanasek Stage E ST. J Sponsor Tent K ID Booth and Vendor Check-in L Great American Lumberjack Show M Festival Administration N Diaper Change O Additional Beer Sales P Bicycle Parking Q NASCAR Racing Exhibit R Kid’s Buck Game Show ECHO LAKE V Vendors

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2016 CHOCOLATEFEST

schedule from page 4

• Noon to 1 p.m. Chocolate Eating Contest • 1 p.m. to 2 p.m. Chef Demonstration • 2 p.m. to 3 p.m. Giant Chocolate Jenga • 3 p.m. to 4 p.m. Chef Demonstration • 4 p.m. to 5 p.m. Chocolate Eating Contest • 5 p.m. to 6 p.m. Kids Cookie Decorating MAIN STAGE • Noon to 3 p.m. The Britins, Beatles tribute band • 3:30 p.m. to 6:30 p.m. HeartAche

Tonight, Eagles tribute band

• 5 p.m. Chris Jones, America’s Got Talent hypnotist

WANASEK STAGE • Noon Chris Jones, America’s Got Talent hypnotist • 2 p.m. to 4 p.m. Mad Bark, coffee house favorite • 5 p.m. Chris Jones, America’s Got Talent hypnotist

WALK-AROUND ENTERTAINMENT • 2 p.m., 5 p.m. Granpa Crachet’s “Strolling Puppets” • 1 p.m., 3:30 p.m., 5:30 p.m. The Wade Henry Show, juggler and variety show Noon, 3 p.m. Tim Balster “The Stilt Walker” • 3 p.m. Chris Jones, America’s Got Talent street magic

FAMILY LAND AREA • Noon Chris Jones, America’s Got Talent hypnotist • 2 p.m. to 4 p.m. Mad Bark, coffee house favorite

THE WANASEK CORP.

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Chris Jones – hypnotist and illusionist Musical acts Granpa Cratchet – puppet show Chef Demonstrations Chocolate Eating Contest Petting Zoo Commercial Expo Tent All American Lumberjack Show Big Wave Touch a Truck Kohl’s Cares Grow Safe and Healthy

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Experience the chocolate 2016 CHOCOLATEFEST

Page 9

THE CHOCOLATE TENT IS WHERE CHOCOLATEFEST SHINES No trip to ChocolateFest is complete without a visit to the Chocolate Experience Tent. With sweet activities running all weekend, there’s something fun for everyone.

The tent is hosting demonstrations, interactive activities for kids and adults, cooking challenges and more.

Games like Chocolate Jenga return to the tent this year along with past favorites Choco Minute to Win It, Project Yum Way and Let’s Make a Deal’icious.

High School Culinary Challenge New this year is the High School Culinary Challenge, where area teens will go head do head making delicious dishes featuring chocolate.

ProStart teams culinary teams of 4 to 5 students each from Sun Prairie, Wilmot, Westosha Central and Pewaukee high schools will compete for cash prizes.

Each team will have 30 minutes to create their challenge dish using the “secret ingredients” and items from the pantry table. They will have brought with them an already-prepared dessert (which will include chocolate). Just like Chef MeltDown, they’ll have a complete kitchen to work in. The rest is up to their team effort for creativity, co-ordination, taste and management.

The first round of the teen challenge is at 6 p.m. on Friday with the final battle at 6 p.m. on Sunday. There will be two competitions on Friday with the winners going head to head Sunday for cash prizes of $500 and $300. Friday’s runner-up teams will each receive $100 for their ProStart program.

Judges for the challenge will be Chef Thomas Cicero of Hometown Sausage Kitchen in East Troy; 2015 MeltDown winner, Executive Chef David Ross of Lake Lawn Resort in Delavan; 2014 MeltDown winner, Chef Russ Tronsen, two-time National Champion ProStart

CHOCOLATEFEST PHOTO ChocolateFest News 2016

Chef demonstrations in the Chocolate Experience Tent run Saturday through Memorial Day. Local culinary experts will be preparing a variety of chocolate dishes for the public to see and sample.

instructor for Badger High School.

Celebrity Emcees will be Jesse Ritka and Scott Steele, the TMJ4 Meteorologist Storm Team.

ProStart is a nationwide curriculum and mentoring program designed to introduce students to the skills needed for a career in the restaurant and food service industries.

ProStart is sponsored by the Wisconsin Restaurant Association Education Foundation and the National Restaurant Association Education Foundation. ProStart teams from all over Wisconsin recently completed the State competition and the top teams will advance to the National ProStart Invitational.

JENNIFER EISENBART ChocolateFest 2016 Visit www.chocolatefest.com for more David Andrews carves a chocolate sculpture of the Star Wars character Chewbacinformation on what’s happening in the ca eating a chocolate-covered strawberry at the 2015 ChocolateFest celebration.

Chocolate Experience Tent this year.

CHOCOLATE TENT SCHEDULE Friday, May 27 5 p.m. Let’s Make a Deal’icious 6 p.m. to 9:30 p.m. High School Culinary Challenge Saturday, May 28 10 a.m. to 11 a.m. Kids Cookie Decorating Contest JENNIFER EISENBART ChocolateFest News 2016 Ralph Groothus presents the choco- 11 a.m. to noon Project Yum Way late chip cookies in the 2015 Chocolate Noon to 1 p.m. Chocolate Eating contest 1 p.m. to 2 p.m. Chef Demonstration Experience Tent at ChocolateFest.

2 p.m. to 3 p.m. Giant Choco Jenga 3 p.m. to 4 p.m. Cupcake Eating Contest 4 p.m. to 5 p.m. Chef Demonstration 5 p.m. to 6 p.m. Chocolate Eating Contest 6 p.m. to 7 p.m. Kids Sundae Contest 7 p.m. to 9 p.m. Choco Minute to Win it Sunday, May 29 10 a.m. to 11 a.m. Kids Cupcake Decorating 11 a.m. to Noon Chocolate Eating Contest Noon to 1 p.m. Cupcake Eating Contest 1 p.m. to 2 p.m. Chef Demonstration 2 p.m. to 4 p.m. Choco Minute to Win It

4 p.m. to 5 p.m. Chef Demonstration 5 p.m. to 6 p.m. Chocolate Eating contest 6 p.m. to 8 p.m. High School Culinary Challenge 8 p.m. to 9 p.m. Choco Pong Monday, May 30 11 a.m. to Noon Kids Cookie Decorating Noon to 1 p.m. Chocolate Eating Contest 1 p.m. to 2 p.m. Chef Demonstration 2 p.m. to 3 p.m. Giant Chocolate Jenga 3 p.m. to 4 p.m. Chef Demonstration 4 p.m. to 5 p.m. Chocolate Eating Contest 5 p.m. to 6 p.m. Kids Cookie Decorating

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2016 CHOCOLATEFEST

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It rained throughout the 2015 Memorial Day parade and observances. The weather cleared for the afternoon fairgoers, but the weather last year kept attendance down during ChocolateFest’s run.

JENNIFER EISENBART ChocolateFest News 2016

How Burlington’s ChocolateFest came to be In 1985 Bill Branen, Jack Berry, and Dave Wright of the Burlington Standard Press along with Henry Spreaha and Henk Hasert of Nestle, Mayor Marty Itzin and the Burlington Area Chamber of Commerce, brainstormed a way to draw tourists to Burlington and to celebrate Nestle’s 20th anniversary of doing business in Burlington.

They capitalized upon the idea that most people love chocolate and with Nestle’s help, they planned and marketed a Chocolate Festival, giving Burlington the nickname of “Chocolate City U.S.A.” The first actual festival was in May of 1987 and entertainment was hosted at local school auditoriums and athletic fields. The big act that first year was the Kingston Trio.

By 1988 Hershey’s had taken the city to court over its nickname, “Chocolate City U.S.A.” which took a couple of years and much publicity, including an article in the Wall Street Journal, to resolve. After the first year, the festival date was moved to the third weekend in May (the weekend after Mother’s Day).

In 1992, following several years of changing locations to hold the festival, the need for a permanent site was evident.

With the help of the city, an unused parcel of about 15 acres and a new purchase of about five acres were put together.

Several chairmen coordinated the festival including Jack Berry, Kurt Ludwig, Kathy Zdanowski, and Bob Branen (Bill’s son) until he resigned in 1998.

With no heir apparent, the Burlington Chamber of Commerce polled local charities and service clubs to assess the effect of not having a Chocolate City

Festival upon their budgets. They all were very concerned, since the Festival had become, for many of them, their major fund-raiser.

After twelve years, the Burlington Chocolate Festival was facing a number of challenges including the time and effort required to produce it every year. With a family and his own business to run, Bob Branen approached the Burlington Chamber of Commerce Executive Committee in the fall of 1998 requesting their assistance with a plan to continue the festival.

Upon acceptance, Bil Scherrer along with several dedicated local residents, many who previously served on the Chamber board, began to flesh out a new Operations Committee. This committee would carry out the huge workload of the festival by basically dividing the responsibility into several key areas – administrative, entertainment, grounds, marketing, media, operations, sponsorship, vendors, and volunteers.

Chocolate City Festival was renamed ChocolateFest and the new focus of ChocolateFest was to maximize its ability to help local charities and service clubs raise money while bringing a fun tourist oriented event to the city.

ChocolateFest is a separate non-profit organization with its own board and it is not controlled by the city. In 2012, more than 750 volunteers staffed the Memorial Day weekend of ChocolateFest.

ChocolateFest timeline 1999 – New group takes over running

ChocolateFest, adopting the title of “Operations Committee.” ChocolateFest parade is cancelled due to expenses and ability to organize it in time.

2000 – Began a “branding” program

is created with a dynamic emphasis on chocolate vendors and activities.

2008 – A significant upgrade in

electrical infrastructure is installed on the grounds.

by developing a new logo and web page to go on all promotional materials.

ChocolateFest parade is brought back thanks to Aurora. Sponsorship marketing program employed, involving all levels of the business community. Eliminated national musical acts and focused on regional acts. Beer tent added with sponsorship from C.J.W./Miller Lite.

2010 – Established an Executive

2001 – A slightly profitable year

Confections announces that they will no longer be able to produce the creation inhouse. They will support ChocolateFest as much as possible as they try to secure an outside source.

Patrons are able to walk the entire festival grounds with an alcoholic beverage.

for ChocolateFest with approximately $140,000 to charities and clubs. More blacktop is laid down creating better walking conditions.

2002 – Cold weather leads to a loss of

more than $70,000 to festival but charities and clubs still made about $100,000.

Operations Committee refocuses on cost cutting efforts.

2003 – Budget is $320,000 and

projects a “reasonable” profit with $140,000 to charities and service clubs.

2004 – ChocolateFest is given the

Committee.

2012 – Long-time advocate, and

strong supporter, as well as member of the Operations and Executive Committee, James L Wanasek passes away. His son John Wanasek continues in his roles.

2013 – After 26 years, Nestle Foods &

2014 – With temperatures in the 80s

for most of the holiday weekend and no rain until Monday afternoon, festival president Bil Scherrer called it the best-ever Memorial Day weekend for ChocolateFest. Attendance was up about 25 percent.

opportunity to move to Memorial Day Weekend. Permanent grandstand is built in the Family Land Area. Material and labor was all donated.

2015 – The rainy weather put a damper

2005 – The move to a four-day

The future – Facility improvements,

weekend proved to be successful.

ChocolateFest parade is now officially titled “Veteran’s Memorial Day Parade.”

2006 – Chocolate Experience Tent

on last year’s ChocolateFest activities, but fairgoers made the best of the soggy situation.

keeping what works well, improving where needed, and bringing in new people to carry out the mission will sustain ChocolateFest for years to come.

Page 12

2016 CHOCOLATEFEST

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