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VOLUME 05 • NUMBER 33
CLASSIFIEDS (262) 728-3411
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147 E. Main Street, Twin Lakes, WI 53185 • Published By Southern Lakes Newspapers, LLC
Community rallied to revive local theatre
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268326
~ formerly Antioch Report
Long history continues thanks to local support
By Sandra Machaj
Landen
CORRESPONDENT
son of James P. Johnson. The building of the new theatre gave Johnson a unique opportunity to move his movie business from the rented facility on Main Street to the new and elegant theatre partially owned by his father.
In the early 1900s, going to the movies was one of the favorite social activities of the day. In those days before television and computers were found in every home and news was received almost as it What’s in a name? happened, the movies With the impending brought in the outside move of the Majestic world. The movies were Movie Company to often accompanied by the new building, disnews of the world, and a cussion was held to SANDRA LANDEN MACHAJ Hi-Liter cartoon for the children Granite stars are imbedded in the sidewalk in name the building the of the family. front of the Antioch Theatre identifying some of the New Majestic Theatre Some theaters in the supporters of the theatre renovation. instead of the original 1930s and 1940s also plans to name it The gave out premiums to the customers. These included Antioch Theatre. things such as a piece of dinner china, which encouraged In the end the originally proposed name prevailed customers to return regularly to build a whole set. Mov- and the Antioch Theatre opened on July 26, 1924, with ies also changed two to three times during the week thus the presentation of the Paramount Picture, Zane Grey’s encouraging customers to return more than once a week. “Wanderer of the Wasteland.” The film was advertised to Theaters were found in many towns and villages be in “Natural Color.” even in relatively small communities, such as Antioch. According to research attributed to Al Westerman of On Sept. 26, 1923, construction on a new movie theatre the Lake County History Museum, Fred B. Swanson of began on south Lake Street adjacent to the Opera House. Antioch became the manager of the theatre in 1925 reThe project was the work of Lyman B. Grice, a resident placing Oliver G. Johnson and his brother, Frank. Swanof Antioch and William C. Bryant of Bristol, Wis. son was considered to be the person “most associated The movie theatre was planned with approximately with the success and improvements of the Antioch The400 seats and would cost $40,000, a high price for the atre.” 1920s. As a result, Grice and Bryant sold a half interest He continued to manage the theatre until 1941 when, in the project to Albert L. Fell and a local resort owner, upon purchasing the building, he became the owner. James P. Johnson. Swanson went on to purchase other theatres in the area. There was another movie house in Antioch, the MaSee ANTIOCH THEATRE, Page 4 jestic Theatre that was managed by Oliver G. Johnson,
SANDRA LANDEN MACHAJ Hi-Liter
The Antioch Theatre first opened its doors in 1924 showing firstrun movies. After a difficult time, which included the closing of the theatre in 2014, it underwent a massive renovation and reopened in 2015 with an additional small theatre.
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