Holiday FIRST EDITION 2020
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
GRILLING ACCESSORIES ALSO AVAILABLE
THE BENEFITS OF
Shopping Small
THIS HOLIDAY SEASON run successful Small Business Saturday campaigns. They discussed three big benefits to buying from small businesses this holiday season.
Unique products
Community support
For many consumers, shopping small is driven by the desire to support their See SHOPPING SMALL, Page 4
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Consumers are hungry for a wide variety of unique products, which provides prime motivation for shoppers to support small businesses. “People shop small because it makes them feel good. It allows people to discover interesting products, and feel like they are helping a real person, as opposed to a big corporation,” says Andrew Jacobs, CEO of JAM Paper and Envelope, an e-commerce paper company. According to a study by the NFIB and American Express last year, nearly two-
thirds of online shoppers (65 percent) are likely to seek out small, independentlyowned retailers. This helps unique products from small brands compete right alongside products from larger, wellknown brands. “It’s so important for small businesses to be recognized in order to compete with big businesses,” says Lisa Burginger, founder of Qubits Toy, Inc., a company that makes colorful building sets for kids. “For our company, it’s our busiest time of the year.”
2020 HOLIDAY GIFT GUIDE • EDITION ONE
Small Business Saturday, Nov. 28, casts a national spotlight each year on independently owned businesses, which includes a wide variety of shopping options, from the momand-pop storefronts in your local community to home-based e-commerce businesses. Since its inception in 2010, Small Business Saturday spending has reached an estimated $103 billion, according to American Express. Motivated by the potential for growth, small businesses across the country are taking advantage of this movement with more enthusiasm year after year, given strong consumer response. GS1 US, an information standards organization that helps small brands identify their products for commerce, recently spoke with small business owners who have
• Shopping small
(CONTINUED FROM PAGE 3)
local communities. When consumers spend $100 at a local business, roughly $68 stays in their local economy, according to a recent Civics Economy study. The local impact, which helps benefit food, service and civic organizations within the community, could be 50 percent larger than a similar purchase from a regional or national retailer. “I believe people want to support their communities,” says Allison White, founder of Scout Cart, a unique personal utility cart company. “They often know the owners of local small businesses and these small businesses often provide employment opportunities for the young adults in our families.”
True connections
Small businesses can use the extra consumer attention to nurture brand loyalty beyond just one day. According to the 2018 Small Business Saturday Consumer Insights Survey, 96 percent of consumers who reported shopping on Small Business Saturday say the day makes them want to shop “small” all year long, not just during the holiday season. “Small businesses can give you special services, discounts, and one-to-one customer service that big businesses can’t always offer,” says Burginger.
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Increasingly, shopping is about a shared experience - the small businesses that create memorable moments for consumers will likely experience growth. “The next generation is looking for more than just a product, they want an experience,” says Travis Wayne, product manager, TEKLYNX, a barcode software company that is certified as a GS1 US Solution Partner, a program that helps small businesses find qualified partners to help them reach more consumers. “When you walk into a hardware store, for example, or if you shop online, it’s more about personalizing that experience and ensuring that the consumers get what they need. Some businesses teach instructional courses on a product, or supply some kind of educational information. It’s about going above and beyond consumer expectations with the hopes of increasing the sale and maintaining a customer for life.” Taking advantage of Small Business Saturday is ultimately just one way small brands are setting themselves up for growth. Go to www.gs1us.org/small-business to access research from GS1 US on the ambitions and challenges of small businesses, watch videos featuring entrepreneurs, and learn more about their growth journeys. (NEWSUSA)
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
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Shopping for kids this holiday season and want to make a splash? Add some holiday cheer to the gift pile and wow kids with these big ideas that combine learning and fun!
THIS HOLIDAY SEASON
Calling all helpers
The Helping Heroes Fire Station is an imaginative and learning-packed play experience that lets kids ages 18 months to 4 years old jump right into action. Kids can get ready for a rescue by checking equipment and pretending to be a firefighter. Then, when it’s time for action, they can drop firefighters, Fiona and Frankie through the opening and into the mini rescue vehicle. The multi-level fire station (which features areas for the firefighters to sleep, relax and work out) transforms into a fire truck with an extension ladder. By placing Frankie and Fiona on the Talking Point location, kids can hear sound effects, music and phrases to learn about the role of firefighters.
A win-win situation
Both a learning game and a chance to get little ones’ muscles moving, the Count and Win Sports Center features a basketball and hoop, as well as a soccer ball and goal. Kids can practice counting as they make a basket or score a goal, following along on the animated LED scoreboard. Little fingers get a fine-motor workout, too, with buttons to press, gears that turn and a trophy that slides up and down. Babies grow fast, and this sports center – great for ages 12 to 36 months – grows with them, as it features two adjustable height levels and teaches shapes, colors, numbers and good sportsmanship.
Race into fun
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(STATEPOINT)
2020 HOLIDAY GIFT GUIDE • EDITION ONE
For a fast-paced toy, consider the Go! Go! Smart Wheels Ultimate Corkscrew Tower. This versatile play set, great for ages 1 to 5, features two track configurations. Stack the tracks one atop the other to form a corkscrew track over three feet tall for dizzy downhill fun, or set up the tracks side by side for a dual-track racing experience. The dual-track structure features off-road adventures with diversions down a secret path, a switch track, trap doors and hazards that will leave opponents stuck. The play set also features fun songs and melodies! This holiday season may look different than most years, but one thing remains certain – action packed gifts that combine learning and fun will brighten the season for everyone.
Steps for hanging holiday lights outdoors It begins to look a lot like Christmas when twinkling lights brighten up homes inside and out. Prior to taking out the lights and ladder, it’s important to note that there are right and wrong ways to hang holiday lights. • Sketch out your plan. Start by taking a few photos of your home from various vantage points. Print out the photos on regular paper so that you can draw your lighting arrangement. • Measure the area. Use a measuring tape to roughly measure the width and height of eaves or other areas of the home where you plan to hang light strands. • Test the lights first. Plug in the lights to be sure all strands are operational. • Begin where the lights will be plugged in. Start where the lights will be plugged in and then work your way around the house. • Add to shrubs and trees. Lights also can adorn shrubs and trees. Lowes Home Improvement says a good rule of thumb is 100 lights for
every 11⁄2-feet of tree or shrub to cover. A 6-foot evergreen needs at least 400 lights for a basic level of lighting. • Exercise extreme caution. Accidents can happen when stringing lights. While many professionals use harnesses, homeowners are not always so cautious. • Know the wattage. Each outlet can generally hold about 17 amps or 1,870 watts if the lights are not sharing a circuit with another outlet, says Parrish. Plan accordingly to ensure you have enough power to handle your lights. • Use plastic clips. Lights can be hung without staples or nails, which can damage exterior surfaces. Plastic zip-ties or deck clips also can attach lights along a handrail. • Use only outdoor extension cords. Be sure the extension cords you use are designed specifically for outdoor use. • Use a timer. Timers can make sure the lights turn on and off even if homeowners forget. (METRO CREATIVE)
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
rom f s nt iggly be e am W ill Orn iggly ree warting P g T st 20 le v. in Givvailab y, No a rida F 4 LOCATIONS: 100 E. Geneva Square Geneva Square Shopping Center Lake Geneva 262-248-8798 1414 E. Geneva St., Shopko Shopping Center Delavan 262-728-2638 7600 Pershing Blvd. In the Pershing Plaza Kenosha 262-764-1954 2801 14th Place Kenosha 262-553-1370
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a t n a S
ZOOM VISITS an online Visit With Santa is automatically helping other children. Part of the proceeds from virtual Santa Sessions will go to support the company’s annual toy drive. For more details and to schedule a visit, go to VisitWithSantaClaus.com. (NEWSUSA)
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good behavior or just share holiday cheer. Santa Sessions start at 10 minutes in length and more time can be added based on the number of children talking to Santa. Parents have the option to record the Zoom call for posterity, to share with the grandparents, or to embarrass the kids when they get older. Santa also meets virtually with groups; he can join a Zoom call with a scout troop, school class, or other organizations. A virtual Visit With Santa Claus is safe and easy, and can be conducted on a computer, tablet, or video-enabled smartphone. Booking a session is quick and easy for parents – just click on the online calendar to select an available date and time slot for up to four children. Payment is securely conducted through PayPal. The Visit With Santa Claus website allows the purchase of gift cards for Santa sessions that can be given to friends, family members, or families in need, and anyone purchasing
2020 HOLIDAY GIFT GUIDE • EDITION ONE
Santa Claus is coming to town – via Zoom. In-person visits with Santa Claus at shopping malls, or Santa breakfasts hosted by community groups, are likely to be casualties of the ongoing COVID-19 pandemic in many parts of the United States. Fortunately, Santa has gone virtual via the website VisitWithSantaClaus.com, which brings the magic of Christmas directly to families in their homes, and offers parents an opportunity to schedule an online virtual visit with Santa for their children. Kids can have the thrill of seeing Santa safely and conveniently. “Your holiday visit has never been easier,” according to the company website. During the visit, Santa will meet a child or children from his Zoom studio at the North Pole. Children can talk to Santa, tell him what they would like for Christmas, sing their favorite Christmas songs, and even enjoy a reading of the classic poem, “A Visit from St. Nicholas,” also known as “Twas the Night Before Christmas.” Parents can add to the fun by purchasing a custom message from Santa to encourage
goes virtual with
6 ways to stick to a holiday
The holidays are an exciting, fun and joyful time of year. And for many people, the holidays also are expensive. According to the Motley Fool Company, a financial wellness resource, the average American spent $882.45 on Christmas gifts, food, decorations, travel, and other holidayrelated expenses in 2019. Around 56 percent of gift shoppers set a budget for holiday spending, but only 64 percent stuck to it. In addition, 21.5 percent of respondents went into debt due to holiday shopping. These six strategies can make it easy to establish and stick to a budget this holiday season.
Determine how much you can spend Money for gifts and other holiday expenses should ideally come from your disposable income. Look at your finances in advance of the holiday season and figure
the aftermath later.
Set a spending limit for individuals Based on your numbers and how much you plan to spend overall, start allocating money to categories, including gift recipients. Come up with a spending range for each person and stick to it. Pay in cash as much as possible It’s easy to know what you’re spending when using cash as opposed to credit. There is some risk with carrying around cash, but that risk may be offset by the benefit of spending only what you can afford to spend. Track all purchases Save the receipts and keep a running total of expenditures so you can see how your spending is measuring up to your budget. out how much extra cash you have for the holidays, and use that figure to determine how much you should spend. Find ways to make up any deficit by curtailing expenses like dining out or entertainment extras. Many people plan to use credit cards to pay now and worry about
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
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Shop sales and deals High-end stores may have the impressive tag, but their prices can set you back. Instead, look for comparable gifts at discount stores and other retailers. Also, if you must use a credit card, use one that earns you a cashback bonus for added savings. (METRO CREATIVE)
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SAVE MONEY WITH THESE
Holiday Shopping Hacks The holiday shopping season may look a little different this year, but one thing that hasn’t changed is the importance of saving money. Whether you’re shopping online or in store, these tips can help you spend less and set you up for long-term financial success.
Know when to use credit or debit
Be aware of the downsides of retailer credit cards
Free shipping doesn’t always pay off
You’ve found the exact gift you’re looking for online, and you’re ready to check out. Unfortunately, you’re about $15 short of the minimum total to qualify for free shipping. See SHOPPING HACKS, Page 10
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If you’ve shopped at a major retail chain or department store, you’ve
likely been asked if you want to save 10 percent on your purchase by applying for their credit card. Before you apply for any credit card, there are a few factors to keep in mind. First, you should make sure that you could pay off the balance in a timely manner. “Oftentimes, retailer credit cards have higher interest rates and could cost you more in the long run if you don’t pay them off in full,” said Virji. Another consideration is whether you’d benefit from the perks of having this store credit card. If this is a store you shop at frequently and would use the bonus points and discounts, then it may be a good option for you. It’s also important to keep in mind that applying for any credit card may temporarily lower your credit score with a hard inquiry.
2020 HOLIDAY GIFT GUIDE • EDITION ONE
“The answer to this depends on your individual financial situation,” said Shazia Virji, Vice President at Credit Sesame. “Purchasing items with cash or a debit card can help prevent
you from overspending or going deeper into debt, but paying with credit now allows you to save your cash for expenses that don’t allow you to pay with credit, like rent or loan payments.” If you have a credit card that offers reward programs, you may benefit from the additional points and discounts during the holiday shopping season. One of the potential downsides to using your credit is that you may rack up more debt. If you aren’t in a position to pay your entire balance each month, you’ll likely end up paying more in interest over time. “Your cash and credit are intertwined when it comes to your overall financial health, so it’s important to find a balance between using the two,” said Virji. “In fact, Credit Sesame helps emphasize the relationship between the two by rewarding customers with cash rewards when they improve their credit score.”
• Shopping hacks
(CONTINUED FROM PAGE 9)
“Don’t feel pressured to throw another item in your cart just to save $5.99 on shipping charges,” said Virji. “Chances are, you’ll end up spending more than you’d save in free shipping for something you didn’t need. If you’re shopping from multiple online stores, adding a few things here and there can really add up and blow your budget.” Instead, try to match up your shopping list to retailers offering promotions that don’t require a minimum purchase. Your credit or debit card may also provide exclusive discounts, like Credit Sesame’s Cash Back Offers, where you can receive up to 15 percent instant cash back from thousands of national and local retailers on qualifying purchases. “Remember, you don’t need to jeopardize your financial health to show your loved ones that you care this holiday season,” said Virji. “By managing your cash and credit together and sticking to a budget, you can buy quality gifts and keep your debt at bay.”
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
(BPT)
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Get crafty this year and spread a bunch of
holiday cheer
Make a plan
Shop for your materials Shop for and select the items that are eye-catching and fun. Consider bright, festive colors and pretty patterns.
Research the items you need, and what stores near you carry them before you leave to save some time. Price check between stores to ensure you don’t overspend. If possible, you can even order online supplies ahead of time to avoid the crowds.
Have the best tools
Equip yourself with tools that are lightweight, versatile, portable, user friendly and the very best to get the job done. The new MakerX line of tools from Worx will elevate your home-crafter game, giving you a range of creative options, allowing you to create from anywhere and perfecting the small details that make all the difference. The tool set revolves around a 20V Power Hub battery that powers five See HOLIDAY CHEER, Page 12
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Visualize your project in your space and measure the location so you know
how many supplies you need. Take a look around to notice what areas have the most room. Get a view from the outside to see what your neighbors will see when passing by. Browse social media/decoration sites for inspiration. Save pictures of your favorites and then picture it fitting in your space. You could even sketch out your design on paper to get a clearer vision of what you’re going to create. Locate your sources of electricity if you want to incorporate lights, music or even snow machines (hey, we can dream!). Be sure you have extension cords if you’ll need them.
2020 HOLIDAY GIFT GUIDE • EDITION ONE
Holiday decorations bring a smile to everyone’s face, and this year, we could all use that now more than ever. Crafting seasonal décor instead of shopping for it gives you and your family something to occupy your extra time at home and helps you avoid big crowds and shopping stress. Perhaps you’ll make wooden signs with jolly messages or metal snowflakes covered in lights? Or maybe you’ll craft ornaments for the tree or engrave lifelasting messages into the menorah? No matter the craft, a homemade holiday novelty will bring a sense of pride and happiness to all. Ready to get crafty and holiday savvy? Here’s what to do:
• Holiday cheer
(CONTINUED FROM PAGE 11)
versatile tools, including an airbrush, angle grinder, mini heat gun, rotary tool and wood and metal grinder, so the possibilities are limitless.
Be sure to test out your tools on some scraps first before diving into your perfect materials and always follow safety measures and be careful when handling tools.
Set the mood
You’ve got everything you need so now it’s time to start feeling festive. Light an apple cinnamon, vanilla cookie, fir and firewood or whatever spiced-snow-scenttickles-your-fancy candle, turn on the cold weather carols and get your groove on. Pour a cup of cocoa – or a glass of spiked cider for mom and dad – and get to work!
Kick back and enjoy
Enjoy the company of those around you as you work together to make your holiday crafts and see the beauty in creating something with your hands, regardless of the imperfections. Work any mistakes into your final design. After all, the experience is half the fun, and you’re making memories that will last forever. Proudly display your holiday decorations in and out of your home for yourself, your family and your neighbors to enjoy. Take lots of pictures for friends and family who can’t be there in person and share your work on social media. A little joy goes a long way. (BPT)
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
An Experience Worth Waiting For
Family fun in the kitchen How to involve kids with holiday baking
The holiday season is steeped in tradition. Many holiday traditions are centered around food, with much of the focus on all of the decadent treats and desserts taking center stage at many family gatherings. Many parents hope to involve their children in as many family holiday traditions as they can. Holiday baking is one kid-friendly tradition, and parents can make it even more so by taking a few simple steps before they get started.
PURCHASE KID-FRIENDLY BAKING EQUIPMENT Bakers rely on lots of tools to make cookies, cakes and other delicacies. That equipment is even available in kids’ sizes. Kids may be more excited about baking if they have their own equipment, and such gear also can make it easier for them to lend a hand. A spatula made for youngsters can make it easier for kids to move cookies from a baking sheet to a platter, while colorful measuring cups and their own whisk can excite youngsters about baking.
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
PLAN AHEAD Seasoned bakers know that it’s imperative to have the right supplies, including ingredients, on hand before beginning a baking session. That’s even more necessary when baking with kids, who might not be as patient as moms and dads hope if a baking session has to be paused to run to the store for a missing ingredient or to dig out some tools from the back of the pantry. Plan ahead by setting everything out and assembling all the necessary ingredients the night before you plan to bake.
DELEGATE WISELY Young kids may want to do everything mom and dad do, but baking is a delicate science that requires careful attention to
detail and a strict adherence to recipes. So it’s important that parents delegate wisely when involving children in holiday baking. Whisking, stirring and topping off cookies with frosting and sprinkles are fun, kid-friendly tasks.
ADD SOME FUN FOODS TO THE MENU If you plan to bake holiday cookies, purchase kid-friendly holiday cookie cutters before your baking session so youngsters have as much fun as possible. Kids may have more fun if they get to make Santa Claus, Frosty or Rudolph cookies.
MAKE A MESS Don’t be afraid to get a little
messy when baking with children. Moms and dads may love a clean kitchen, but kids tend to have more fun in the kitchen when things get a little messy. Douse each other with a little flour and make a joke of things if some ingredients find their way onto the counter or the floor instead of into your mixing bowl. Parents can make the holiday baking that much more fun by letting their kids pitch in this year. (METRO
CREATIVE)
How to SPREAD JOY to everyone from anywhere THIS HOLIDAY COVID-19 restrictions mean the 2020 holiday season will be different this year, but that doesn’t mean you have to become a Grinch. Although extensive travel, large group gatherings and many traditional activities can’t happen, you can find imaginative ways to be just as joyful with a dash of creativity. In fact, many people are embracing this as an opportunity to take a unique approach and discover new ways to make one-of-a-kind memories with family, friends and coworkers.
Take an alternative approach The culmination of the work year is the annual holiday celebration. This is typically a time to enjoy great food, fun games and cheers to a job well done. However, with the pandemic causing many offices to go remote as well as restrictions for restaurants and group gatherings, this year will have to be a celebration of a different kind. See SPREAD JOY, Page 15
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
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Fortunately, technology is making many things possible. Employers want to show employees they care and are expected to shake things up in creative ways. This could include sending meals to everyone through home delivery and then meeting online to enjoy them together. This might be a video gathering for an ugly sweater contest paired with fun games that can be played digitally such as bingo and holiday trivia. Maybe it’s hiring a live musician to play and everyone can sign in for a virtual happy hour while enjoying the customized tunes. Might someone suggest karaoke?
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
Online shopping expected to soar Last year, 56% of consumers reported they would make their holiday purchases online vs. at retail stores, according to the National Retail Federation. The experts at Purchasing Power – an employee purchase program – have witnessed this trend growing exponentially since March and expect at-home shopping to soar over the upcoming holidays. With so many people continuing to work or attend school at home, Purchasing Power anticipates the most popular (and practical) gifts to be purchased and delivered right to people’s doors include new laptops and home electronics, personal health and fitness equipment and ergonomic office furniture. Of course, toys, video games – there are many new products and gaming systems this year for kid and adult gamers – and small luxury items will still bring smiles to those longing for unexpected surprises during the 2020 holidays. With money being tight for many families this year, employers want to help by offering things like year-round financial programs that allow workers to purchase items without the stress or high-interest rates associated with credit cards. Ask your employer about voluntary benefits like Purchasing Power, which enables you to buy name-brand consumer products and services and pay over the course of a year through automated payroll deduction, with no interest, fees or required credit checks. Learn more at www. purchasingpower.com.
Travel less With airline travel at a minimum and health top of mind, many people won’t be traveling to bake holiday treats and celebrate good tidings in person.
Consider alternatives this year and plan a family video chat time to bake cookies together. Select and share a recipe ahead of time and then sign on to your digital device to talk with each other as you each prepare dough, bake and enjoy treats. This might be the perfect time to tackle that traditional family recipe that’s been handed down for generations and see who proves most successful. For younger children with shorter attention spans, you may just want to plan a virtual cookie or cupcake decorating party. Or perhaps you get crafty and make some hand-cut snowflakes or colorful paper garlands.
As you add the perfect touches to holiday treats, exchange memories of holidays past and even pull out old family photo albums or videos to reminisce. Make sure to enjoy a few treats together and take video stills to capture these special moments for future celebrations. Finally, wrap the fun up by reading a traditional holiday book to little ones before bedtime. The 2020 holiday season is sure to be unique, but “different” can still be good. With an optimistic mindset and clever ideas, you’ll put a new spin on family and workplace traditions and make some lasting memories. (BPT)
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®
OVER 45 in. Vertical LP Smoker 16,500-BTU burner. Rotary ignition. 580 sq. in. cooking surface. 3 chrome plated cooking grates. Measures 21 1/2W x 21 1/2D x 45 ½ H in. T 187 768 1
Cordless Vacuum Weighs less than 6 lbs. Removable handheld vacuum. Includes tool assortment. W 246 658 1
$50 $44.99
SAVE
$5
$5
YOUR CHOICE $
YOUR CHOICE
19.99
$
SAVE
SAVE
Twinkly®
$25
100 Light RGB LED Light Set 26.2 ft. lighted length. Wi-Fi/Bluetooth controller and smartphone application allows for custom animations, choosing from a variety of stunning effects. T 266 660 B12
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BURLINGTON 417 Milwaukee Ave. reinemanstvburl@truevalue.net
phone: (262) 763-3577 fax: (262) 763-1853 Mon. - Fri. 7 a.m. - 7 p.m. Sat. 7 a.m. - 6 p.m. Sun. 9 a.m. - 2 p.m.
PADDOCK LAKE 24708 75th St., Rt. 50
(262) 843-2422 Mon. - Fri. 8 a.m. - 7 p.m. Sat. 8 a.m. - 5 p.m. Sun. 9 a.m. - 3 p.m. 384274
HOLIDAY OPEN HOUSE
DEMOS GALORE & SAMPLES THROUGHOUT ALL FOUR STORES SALES IN EVERY DEPARTMENT
Beautifully decorated for the holiday season with great values for all your holiday grocery & liquor shopping
All Our Holiday Best! 100 E. Geneva Square Geneva Square Shopping Center Lake Geneva • 262-248-8798
1414 E. Geneva Street Shopko Shopping Center Delavan • 262-728-2638
2801 14th Place Kenosha North Side 262-553-1370
7600 Pershing Boulevard Pershing Plaza Kenosha • 262-764-1954
384402
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2020 HOLIDAY GIFT GUIDE • EDITION ONE
Saturday, December 5 9:00 a.m. - 3:00 p.m.