Media Kit
cover photo credit: Brianne Jackson of Comfort Farms
Southern
SOIL a growing food
movement
JANUARY / FEBRUARY 2018
Southern SOIL
Have you heard?!? No “pay to play”! Here at Southern Soil, we don’t engage in the “pay to play” method of choosing content. In other words, we will NEVER require you to pay a fee or purchase advertising in order to be featured in this magazine. 2
Our content decisions are driven by our shared values of sustainably produced foods: ethically and humanely raised animals, responsible use of natural resources and conscientious choices for the health of the animals, the planet and the humans too. We strive to provide content that will engage, entertain and educate our readers. We are not here to promote only those who can afford advertising, we’re here to support a community and regional movement - a growing food movement in Southeast Georgia. So, as we like to say, “pull up a chair and join the conversation!” We appreciate our advertisers and rely on that revenue to keep this conversation going. And we certainly invite you to be a part of our advertising family and help us continue to share great stories of local people doing their part to improve our local food system. But we will never deny you a seat at this table for choosing not to advertise!
a growing food movement
Welcome
Welcome to the Southern Soil: a growing food movement Advertiser’s Edition! This Media Kit Magazine was created to offer you, our potential advertisers, the opportunity to see what Southern Soil is all about and to demonstrate that we are committed to producing a quality, appealing and meaningful product for our readers and your customers. As a startup, we recognize that there are risks associated with our unknown and yet untapped potential to reach our targeted market. With that risk, we are offering reward in terms of affordable ad rates and discounted commitment packages. Our target audience is all those who are interested in putting quality food on their tables, support the concept of locally sourced meats and produce, and are committed to sustainable practices in agriculture and food production. We hope to reach everyone from producers, farmers, gardeners, hunters, restaurateurs, chefs, market organizers, businesses and consumers who share these values. We want to set the table for all of us to come together and talk about local, sustainable food production and what that does and can look like here in Southeast Georgia. We invite you, as advertisers, to pull up a chair and join the conversation. Help give voice to this budding food movement as it grows and takes shape in Southeast Georgia’s red clay and sugar sand, its marshlands and coastal areas, its rural communities and growing cities. It’s a voice like no other and it deserves a place in the national conversation about our food systems. Southern Soil is committed to providing a platform for discussing local food here at home, but we will need your help to make that happen. We hope to provide a service that helps to bring together consumers and producers so the local food system can continue to grow. Even if you cannot afford advertising at this time, please join the conversation. Let’s grow together! Please take some time to look through this Media Kit. We hope we have provided the information you need to make your advertising choices with us, however, if you have any questions or need further information, please don’t hesitate to reach out. 912-688-4168 info@southernsoil.org Thank you for your time!
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Advertiser’s Info Release date (ad deadline date) Issue #1: February 10 (February 1) Issue #2: April 7 (March 29) Issue #3: June 9 (May 31) Issue #4: August 4 (July 26) Issue #5: October 6 (September 27) Issue #6: December 8 (November 29) Rates: Full page: $325 Half page: $175 Quarter page: $100
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Ad Specs: Full Page - 8.5w x 11h Half Page - 6.5w x 4h Quarter Page - 3.125w x 4h
Discounts (when paid in advance): 2 issue commitment: 5% discount 4 issue commitment: 10% discount 6 issue commitment: 15% discount Business Directory: Inclusion in the Business Directory is considered a service to our readers and is free for all participants in the local, sustainable food system including farms, businesses and restaurants who grow and/or source local food. If you fit that description and are located in Southeast Georgia, your business will be included here. Upgrade your free listing* with a business card ad and connect with customers today! This upgrade is $25 per issue and will provide readers with information about your farm or business and will also include a direct link to your website making it that much simpler to convert readers into customers. *Not all farms and businesses meet the requirements for this free listing. Contact us today if you would like to be considered.
Billing: Payment is due when ad artwork is submitted. All ad deadlines are listed above.
a growing food movement
To advertise, call 912-688-4168 or email us at info@southernsoil.org
Release date (ad deadline date) Issue #1: April 15 (April 11) Issue #2: May 27 (May 18) Issue #3: July 8 (June 29) Issue #4: October 7 (September 21) Issue #5: November 4 (October 26) Issue #6: December 9 (November 30)
Serve up your business to the right audience...
Rates: Full page: $350 Half page: $200 Discounts (when paid in advance): 2 issue commitment: 5% discount 4 issue commitment: 10% discount 6 issue commitment: 15% discount Additions: Business card ads in Directory (with link to website): $100 Business Directory: Inclusion in the Business Directory is considered a service to our readers and is free for all participants in the local, sustainable food system including farms, businesses and restaurants who grow and/or source local food. If you fit that description and are located in Southeast Georgia, your business will be included here.
...we’ll even help you design an ad for a one time fee of $50 and give you the file to use however you Billing: want isto! that the more Payment dueWe whenbelieve ad artwork is submitted. All we ad deadlines are listed above. help you succeed - the better for everyone.
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