Our brand
One College, for all you want to achieve.
Access the full brand guidelines by clicking the button
One College. One Community.
Focused on You.
Who we are
South Lanarkshire College is a one campus college that is focused on our community and you; our staff, students, applicants and partners.
We deliver life-long learning opportunities that enable local people, businesses and communities to support new levels of achievement. We believe everyone – regardless of identity or background –should have access to learning opportunities that enable them to meet their goals.
Our vision is to be Scotland’s leading college – delivering excellence and we do this by preparing learners well for their future, in an outstanding learning environment and inclusive community.
Our inclusive, people-centred culture is the key to our success. We welcome all and create the motivating and energising atmosphere of positivity that everyone requires to keep achieving.
We are one college, for all you want to achieve.
Why has our brand changed?
Our brand has been redefined and updated to ensure that it aligns to our strategic direction as a college and effectively showcases South Lanarkshire College with our stakeholders.
The updates below are based on market research with internal and external stakeholders which ensures that our key messaging and overall brand portrays the welcoming, inclusive and community driven organisation that South Lanarkshire College is.
What has changed?
Our South Lanarkshire College logo remains unchanged with other key elements refreshed.
Some of the key elements which have been amended include:
Core messaging and brand statement
Brand elements
Colour usage
Within this booklet you will find an overview of all the key elements of the brand and what has changed in the refinement of the brand.
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This booklet is a guide on who we are, what our aim is as a college and how to use our brand.
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Click here
Brand statements
Our brand statements describe our brand in a nutshell. They capture who we are as a college in the community and help us to inspire and welcome people to South Lanarkshire College.
Core brand statement
One college, for all you want to achieve.
Secondary brand statement
One College.
One Community. Focused on You.
When should I use this?
We encourage anyone writing promotional content for the college, such as social media posts to use #OurSLC. We also encourage staff to utilise content within the brand toolkit which can be accessed by clicking the button
Brand elements
Although our logo looks the same, our brand look and feel has changed. Examples of our brand elements and how they should be used to create the brand look and feel are shown below and on pages 6 and 7.
Primary logo
SLC BadgeSecondary logo
Fonts
External use - Proxima Nova
Proxima Nova is a strong, clean, modern typeface. It delivers impact, brilliant legibility and consistency to our brand.
Internal use - Arial
The recommended font usage for internal documents and presentations is Arial. The base body copy font should be 11pt for documents.
When should I use this?
A suite of assets and guidance on usage is available by clicking the button
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Aa Aa Headline Extra bold Body Regular, Italic, Bold Bold Italic
Headline + Body Regular, Italic, Bold, Bold Italic Aa Aa Click here Click here
Colour
Our primary colours remain the same but we are expanding the use of our secondary and tertiary colours across our designs and
These are:
Primary Secondary
Colour Usage
The chart shows the proportion of each colour’s usage.
Tertiary
Associated brands
Our associated brands are shown below. These brands are used usually in conjunction with South Lanarkshire College branding, although from time to time may also be used on their own to promote a South Lanarkshire College service or associated brand. It is important that if you are considering starting or launching an associated brand that you first consult with the marketing team by emailing marketing@slc.ac.uk
Octagon
Graphic device
Slices of the octagon expand the graphic language of communications. The highlighted slices can use any secondary or tertiary colour plus light grey. White can also be used to create a negative “cut-out”.
Student Association
Main logo
Abbreviated logos
When should I use this?
When promoting a college service or considering starting a college sub brand.
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WHITE BLACK PURPLE PMS 259 BLUE PMS 2728 GREEN PMS 3282 ORANGE PMS 021 BERRY PMS 233 YELLOW PMS 108 CORAL PMS 7416 LIGHT GREY (WEB ONLY) GREY PMS 419
platforms.
Our brand personality If you have any questions or need any templates or assets, please email marketing@slc.ac.uk Welcoming - Open - Inclusive Ambitious - Energising - Motivating Attentive - Supportive - Caring Down-to-earth - Approachable - Friendly
