April 2017 Southwest Florida Business Today by Southwest Florida Business Today

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AGRITOURISTS EXPERIENCE LEE COUNTY FARMS

GrowFL accepting applications for contest For recognition as one of the 2017 “Top Companies to Watch” in Florida, GrowFL invites entrepreneurs to apply for this prestigious honor. Over the last six years, 300 companies from throughout Florida have been recognized at the GrowFL event, held this year on October 14 at the Straz Center for the Performing Arts in Tampa. Last year’s 50 Florida Companies to Watch winners generated more than $1.1 billion in revenue from 2012 to 2015 and added 1,200 employees during that same time period. CONTEST See page 18

Charlotte resident earns diploma through library Arlene Dvorak is the first Charlotte County resident to earn her diploma through the Career Online High School program at a Charlotte County Library. In 2016, the Charlotte County Library System applied for and was selected by the State of Florida to offer qualified community members the opportunity to earn an accredited high school diploma and credentialed career certificate through Career Online High School, the world’s first accredited, private online school district. The Charlotte County Library System awards scholarships for Career Online High School to qualified learners looking to earn their high school diploma and advance their careers. DIPLOMA See page 5

5th Avenue Films hosts premier event in Naples Local film company 5th Avenue Films hosts a red carpet premier for the first of its sceenplays on May 16 at the Sugden Community Theatre in Naples. The event will be a theatrical experience beginning at 6:30 p.m. and concluding with a reception afterwards. Tickets are availble online at www.5thavenuefilms.com. FILM See page 18

Photos by Jim Jett Christine Lindsey, owner of “The Sprout Queen,” participates in a Pine Island farm tour held by the UF/IFAS Lee County Extension in March.

Lee County Extension holds local farm tours

UF/IFAS Lee County Extension held a day of farm tours in Lee County on March 15. The tours departed from Terry Park in Fort Myers. Participants enjoyed an agritourism experience as they saw new trends in tropical agriculture and met enthusiastic, innovative farmers. The trek visited four local farms and groves on Pine Island. The tour was held as an agritourism initiative that fulfills the mission and purpose of the University of Florida IFAS Lee County Extension and Lee County Parks & Recreation. The University of Florida/IFAS Lee County Extension offers educational programs through a three-way cooperative arrangement between the Lee County Board of County Commissioners, the University of Florida and the U.S. Department of Agriculture. Local extension agents are offcampus faculty members of the University of Florida.

Above: Consumers can buy produce directly from farms following tours. Left: Livestock, which includes roosters and hens, also makes a contribution to local agribusiness.

Economic incubators creating culinary opportunities The Collier County Office of Business & Economic Development, through a non-profit, Economic Incubators, plans to open a 5,274-squarefoot state-of-the-art culinary kitchen—the Florida Culinary Accelerator @Immokalee—that will offer shareduse food processing space for a broad array of hot and cold products, produce, sauces, baked goods, juices and beverages. A groundbreaking was held on March 2. A micro-market, Woodstock’s Market, at the Naples Accelerator off Pine Ridge Road, held its grand opening the same day. The market will enable culinary accelerator participants

Photo by Jim Jett Marshall Goodman, CEO of Economic Incubators, speaks at the opening of Woodstock’s Market. to showcase and sell their products. The University of Florida’s Southwest Florida Research & Education Center

in Immokalee will provide a food testing lab. The accelerator, planned for a renovated warehouse at Immokalee Regional Airport, will be designed for use by farmers and cooperatives, start-up food companies and homekitchen chef entrepreneurs. However, it also will be available to mid-size food companies, retail and food service companies and commercial users. Future phases will include an alcoholdistillation machine and an HPP machine, a hyperbaric non-heated pressurization process that will keep food, produce and juices fresher and safer for longer periods.

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Southwest Florida BUSINESS TODAY

APRIL 2017

Enterprise Florida updates Economic Development Alliance The Southwest Florida Economic Development Alliance in March hosted its annual meeting, where Enterprise Florida Chief Marketing Officer and Senior Vice President Joe Hice provided an update on the agency’s “Florida – The Future is Here” campaign and the “Boundless” themes. It was suggested that a new “Boundless” theme of Wellness be added to the mix of marketing messages. This is particularly important to our region as Naples was just recognized, for the second year in a row, as the happiest, healthiest city in the US. Hice also noted that the agency’s campaign features Southwest Florida’s Cheney Brothers distribution center. Alliance partners from local Economic Development Offices discussed the power of working together. Increased communications and coordinated regional outreach strengthens each county’s own interests and shines the light on the diversity of Southwest Florida for site selectors and CEOs. Inmarket visits from these decision-makers remains a top priority for the Alliance in 2017. It’s been a robust year at the Southwest Florida Economic Development Alliance, officials said, in-

cluding 82 one-on-one meetings with professional site selectors and highly visible representation at key industry conferences and trade shows. The organization also saw a 40-percent increase in website visitors and 134,000 social media impressions.

Reynolds

Oﬃcers Elected The Alliance also named Alan Reynolds as chair and Gary Griffin as chair-elect of its board of directors, with Joseph Catti serving as treasurer, and Richard Grant as secretary. Officers also include Laura Holquist, immediate past-chair, and Eric Berglund, president. Four new members were named to the alliance’s board of directors: Dr. Robert R. Jones, Florida SouthWestern State College; Mary Andrews, Lee Health; Russell Schropp, Henderson Franklin; and Dr. Ayesgul Timur, Hodges University. Other board members are Dr. Ronald B. Toll, Jason Korn, Fred

Pezeshkan, Sarah Owen, and Michael Wynn. Ex-officio directors include John Manning, Lee County Board of County Commissioners; Andrew Solis, Collier County Board of County Commissioners; Roger Desjarlais, Lee County manager; Leo Ochs, Collier County manager; Grifﬁn Glen Salyer, Lee County assistant county manager; and Berglund. Board members serve three-year terms and contribute their expertise, time, talent and resources to advancing Southwest Florida Economic Development Alliance’s mission of attracting businesses to the region. Representing the five-county region of Lee, Collier, Charlotte, Hendry and Glades counties, the alliance serves as a non-parochial economic development coordinator to site selectors, real estate consultants and targeted companies, working in collaboration with local economic development organizations.

Lee County Economic Development hosts Women’s Business Summit The Lee County Economic Development Office hosted the 2017 SWFL Women’s Business Summit on Feb. 17 at Florida SouthWestern State College in Fort Myers. The event featured speakers such as Donna Noce, president of White House Black Market, and Julia Pimsleur, an author, speaker and founder of Little Pim, one of a handful of the nation’s women-run businesses backed by venture capital. The summit included breakout sessions covering topics such as credit-fraud protection, access to

capital and brand creation. The Lee County Economic Development Office provides business assistance to retain existing businesses, encourage entrepreneurship and to attract new businesses to ensure Lee County has a strong economy, thriving communities, and broadly shared prosperity. The Horizon Council is a publicprivate advisory board established in 1991 to advise the Lee Board of County Commissioners on economic development issues. The Council’s mission

is to improve Lee County’s business environment, retain and encourage expansion of existing businesses, and attract new and diversified employers. It is the only public-private partnership of Lee County Government and business leaders. The Horizon Foundation was established as a fundraising vehicle enabling individuals and businesses to actively support the program of work of the Horizon Council and the Lee County Economic Development Office.

The Lee County Economic Development Ofﬁce hosted the 2017 SWFL Women’s Business Summit.

APRIL 2017

Southwest Florida BUSINESS TODAY

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Photo by Jim Jett Throngs drove in to the opening of Babcock Ranch in March. The community is the ﬁrst new town to achieve a net-zero baseline carbon footprint.

Babcock Ranch innovations will change how Florida grows By Lisa Hall Guest Correspondent

Developer Syd Kitson in 2005 set out to prove that smart growth and preservation could work hand in hand. A year later, he made good on the preservation side of the equation when 73,000 acres of the historic Babcock Ranch was sold to the state in the largest preservation land purchase in Florida history. The economic engine that made the preservation possible—an environmentally friendly new town on the portion of the historic ranch that Kitson retained—took more than a decade to incubate Now, as the new town prepares to welcome its first residents, Babcock Ranch is raising the bar for responsible, forward-thinking and sustainable development and creating a new model for the future. “I believe the approach we are taking to protect the land while sustaining growth can serve as a model for the rest of the state and the nation in the years to come,” Kitson said. “Like any other business, the success or failure of developers ultimately rides on the consumer. If demand is there, others will follow our lead and Babcock Ranch will prove to be a real game-changer.” Kitson has cause for confidence as the first model homes open for viewing in Phase One of the eco-centric, solar powered town located 20 minutes east of Fort Myers off of Florida State Road 31 in Charlotte County. Utility-scale solar power generation is proving to be a powerful draw. Many of the prospective homebuyers putting down deposits and working toward final contracts with homebuilders report they have been keeping an eye on Babcock Ranch for years. Kitson’s planning team got early insights into changing market demands from a series of community planning workshops held back in early 2006. “It’s amazing how much we learned by simply asking, ‘What kind of town would you want to live in?’”, Kitson said. “What we heard over and over again was that people wanted a life similar to what they had growing up, but with all the modern efficiencies and conveniences. And we also discovered a very strong desire to live more responsibly, in harmony with the natural environment.” Responsible development started with the land. The Babcock Ranch site plan puts 90 percent of the new town on previously impacted pasture, farm and rockmined land. If you peel away the master plan at Babcock, what you see is all the areas cleared for pastures and farmlands underneath the planned development, nestled among the areas that will remain forested. Use of resources available right on the property is another part of the sustainability story. On-site mining operations

provide all of the fill and road aggregate. On-site farming will deliver produce— and provide space for community farming plots where residents can grow their own. And sod comes from the community sod farm. To conserve water, Babcock Ranch’s landscaping guidelines limit turf coverage to 30 percent of residential lots and require homeowners to use native, low impact trees and shrubs for 75 percent of their landscaping. All irrigation throughout the community will use reclaimed or “grey water” from the onsite water and wastewater utility. Energy use and production were key to achieving Kitson’s goal of making Babcock Ranch one of the most sustainable new towns in Florida. By partnering with Florida Power & Light to produce renewable energy at a utility scale, Babcock Ranch is the first new town to achieve a baseline carbon footprint of net-zero by ensuring that renewable energy production exceeds total power consumption. “Our work with FPL has enabled us to create something more ambitious and innovative than previously imaginable: a 440-acre plot of land, housing a 74.5-megawatt Solar Energy Center, with more than 350,000 FPL solar panels,” Kitson said. “We’ve achieved our renewable energy goals without any additional cost for homeowners. They will pay the same rates as any other FPL customers, but their net bills will be lower because their energy-efficient homes will be less expensive to run.” FPL flipped the switch on the Babcock Ranch Solar Energy Center on January 31, 2016. Technology is another key player in creating an innovative town that is not only smart but also dynamic, becoming even smarter as time goes on. Babcock Ranch will make use of the cost efficiencies and superior services of integrated systems based on new technology. “Delivering better services with lower operating costs is now possible, especially in comparison with mature municipalities that are saddled with obsolete infrastructure and high legacy costs,” Kitson explained. “This opportunity is based on the convergence of a wide range of technologies. For example, a fully integrated conduit system that includes a sewer system, water, gas, power and data can be constructed and maintained at far lower cost than a hodgepodge of unrelated conduits traveling through the same easement—the usual situation in cities whose utilities have been developed over several decades. Kitson added, “I am encouraged by the enthusiasm and dedication of our many partners who share a commitment to responsible growth,” Kitson said. “Together we are creating a prototype for meeting the needs of Florida’s inevitable growth while preserving the unique environment that draws people here in the first place.”

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APRIL 2017

2017 Community Business Expo draws 1,500 attendees

A record-breaking 1,500 people attended the Bonita Springs Area Chamber of Commerce’s 2017 Community Business Expo. The Expo, held March 9 at Promenade at Bonita Bay, featured live music, food samples from BlackJack Pizza, Chicken Salad Chick and Farmer Mike’s U-Pick, along with a money cube from Achieva Bank and other giveaways from 75 exhibitors. The Five-Star Nationally Accredited Bonita Springs Area Chamber of Commerce strives to serve members, promote a region where business can grow and prosper, and enhance the quality of life of the Bonita Springs area. With the support of annual partners including Lee Health, Naples Daily News / The Banner, NCH Healthcare System, Physicians Regional Healthcare System and The News-Press Media Group, the Chamber is able to focus on its mission of community development. The Chamber operates a fully staffed Visitor Center at 25071 Chamber of Commerce Drive in Bonita Springs, Florida Monday through Friday from 9 a.m. to 5 p.m. For more information, visit www.BonitaSpringsChamber.com or call (239) 992-2943.

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Above: Dr. John Hoglund consults with an Expo attendee. Left: An estimated 1,500 people attended the 2017 Community Business Expo. Below: Peter A. O’Flinn and Dr. Vivian Ebert

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Collier Commissioners progress $60M sports complex By William Levy Correspondent Plans to build a youth sports complex in Collier County recently got a major boost as the county commissioners voted unanimously to allow staff to start negotiating at potential sites at their Feb. 28 meeting. The project is expected to cost upwards of $60 million. “We are pleased that the Collier County Commission has directed staff to pursue negotiations in the Interstate-75 Exit 101 area for a proposed sports complex,” said Jack Wert, executive director of the Naples, Marco Island, Everglades Convention and Visitors Bureau. “The two locations that will be looked at are the City Gate property and the 305 acres adjacent to City Gate that is owned by the County.”

Mary Shea, president of the sports council for Collier County, prefers the City Gate location. “City Gate is the destination that makes the most sense,” she said. “This area will create the most excitement. This sports complex will attract more jobs, more restaurants and more activities.” To fund this project, the county may raise the bed tax from 4 to 5 percent. “The funding piece will require a lot more work and study,” Wert said. “We will be meeting with the hotel community and the tourism businesses in Collier County to see what the appetite is for a possible increase in the tourist tax to 5 percent.” Shea does not expect much pushback on that aspect. “I can’t speak on behalf of all hotels but the majority will be for it,” she said. “It’s all about putting heads in beds and this would be a win-win.”

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According to Wert, the next steps “will be negotiations on purchases and more refinement on the costs and time frame to develop each of (the proposed sites).” For her part, the complex can not come fast enough for Shea. “In 2017 the pace of pickup has not been impressive and the revenues have been a disappointment with most hotel owners,” she said. “We need more fields in Collier County. We are losing business to other counties due to the lack of fields. Soccer, softball and basketball moms and dads are tired of driving their kids to Sarasota, Lee County, Tampa etc. These parents have full time jobs and are tired of spending too much money and time on the road. “This complex is overdue. Our county needs to feed hotels, rest and attractions 12 months a year. Not just the first quarter every year.”

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Leaders, entrepreneurs need to have vision for life By Pauline Cason Guest Columnist

Part 1 of 2 We talk a lot about vision. Leaders must have it. Entrepreneurs need it. We all are encouraged to have a vision for our life. One way to design a vision is to divide your life into four quadrants. Next develop one to five goals for each quadrant. So what are the quadrants? Mine are labeled “physical,” “ spiritual,” “relational” and “financial.” As you see my major quadrants, if I maintain them by daily review and focus, results in my vision of a peaceful, secure and satisfying life. Your four quadrants may be and probably are something else. Your goals, if executed consistently will result in your own unique vision and rewarding life.

Our personal happiness is important. If you are discontent, it probably is because your life and your vision (which you may have never put down on paper and examined) do not mesh. Take time to define the four areas of importance in your life and your expectations for each area. Then adjust your life to fit. Be real in the process. Put goals in the boxes that you can accomplish. Do not fill your box with things you wish others to do. That never works. Your happiness and satisfaction must rest on your own habits and life moments. If not, find a good therapist. As business owners, entrepreneurs, or managers, there is another area of vision that should be considered. Do your employees have a vision of their place in your organization? If not they are probably not performing to your expectations and are probably less than satisfied with their position.

Endeavor earns backing from venture fund Endeavor Innovative Workspaces, a Southwest Florida co-working space, announced its partnership with private equity investors at Youngbloods in Fort Myers. After opening its doors in 2016, Endeavor plans to take steps this year to expand its programs to include formal development tracks and incubation programs for entrepreneurs and companies in different stages of growth. These programs, among others, will be implemented in the coming months—as will plans to expand the existing 15,000-square-foot facility. Youngbloods Chairman and Chief Investment Officer Matt Hurley commented on his vision for this partnership as painting a picture of economic growth and ongoing innovation in Southwest Florida. “There’s something special going on at Endeavor,” Hurley says. “When you get the right people with the right vision into a place that fos-

ters innovation and forward thinking, you have a recipe for powerful change. The days of considering Southwest Florida as only a retirement destination are gone. Southwest Florida will soon be a location that individuals and families of all walks of life will choose as the place to create new ideas, grow companies, raise families and build the next generation of innovators.” “Endeavor is going to change a lot of things for a lot of people,” says Endeavor founder Bjorn Rosinus. “This dream of mine has grown from what was once just an idea for better office space into something so much more. Together, with the support and partnership of the [Youngbloods] team, we will be able to bring about a movement in the private sector like Southwest Florida has never seen before.” Endeavor is located off of Alico Road in Fort Myers, near Florida Gulf Coast University.

Little Paris opens boutique at Bonita Bay

The Bonita Springs Area Chamber of Commerce coordinated a ribbon-cutting for Little Paris on February 28 to kick off the shop’s grand opening. Little Paris is located in the Promenade at Bonita Bay in Bonita Springs. Little Paris is owned by Felicia Darell, who recently moved to the United States from France. The shop has a variety of home décor, from tableware and accessories to a few pieces of furniture. The majority of Little Paris’ home decorations collection is imported from Europe and Little Paris is located in the Promenade at Bonita Bay in Bonita Springs. France.

For those on board, broach the topic to them; have them put in writing their vision for their job. Then define your expectations. Together consider the fit between their desires and yours. Together develop a plan for bringing them in alignment. This may take training, reassignment, or it may become clear to the employee, or to you, that the person should seek a position elsewhere. If that is so, try to work with the person to make the transition as smooth as possible. Don’t leave enemies behind you. Part 2 coming in the next issue.

Pauline Cason is a senior executive fellow of the John F. Kennedy School of Public Policy, Harvard University and is an AWAI trained copywriter. Email her at casonp0908@gmail.com or call her at 239-687-9093.

DIPLOMA PAGE 1 Once enrolled, each Career Online High School student is paired with an academic coach, who offers ongoing guidance, evaluates performance and connects the learner with the resources needed to demonstrate mastery of the course material. Classes are supported by board-certified instructors and students have 24/7 access to the online learning platform. Coursework begins in one of eight highdemand career fields before progressing to the core academic subjects. Students have 18 months to complete the program. Arlene’s achievement is a great example of the direct social and economic impact libraries have on their communities. Residents can learn more about Career Online High School at any Charlotte County Library or by visiting the library’s website at www.CharlotteCountyFL.gov and click Libraries & History.

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Southwest Florida BUSINESS TODAY

Acosta joins SVN Florida in Fort Myers

Carlos Acosta, an influential commercial real estate senior advisor in Southwest Florida, has joined SVN Florida at its recently launched office in Fort Myers. He specializes in the acquisition and disposition of retail, office, industrial, land and NNN investment sales, and has negotiated hundreds of leases throughout his stellar career, SVN executives said. “Carlos is an outstanding addition to SVN Florida’s Fort Myers team with his client-first approach,” said Jerry Anderson, executive managing director of SVN Florida. “His knowledge of the market is exceptional, and he will provide valuable services to our clients who are active in this region.” Acosta, a South Florida resident most his life, has an understanding of the dynamics of the Southwest Florida market. He brings more than 25 years’ experience in sales and marketing with a Fortune 500 company and ran a successful family owned business for more than a decade. He said the brand repu-

tation and what resources if offers were the reasons for joining the SVN team. “SVN is a renowned brand, not only in Florida, but across the country,” Acosta said. “SVN provides the tools and systems that aren’t available at many CRE firms. These resources allow us to better serve clients.” Acosta offers values such as commitment, dedication and old-fashioned hard work that he says are required to deliver superior service and meet his clients’ needs. Highly respected in the brokerage community for his expertise and integrity, he has been recognized by CoStar, an industry information and marketing group, as a five-time Southwest Florida Power Broker. He also is a member of the board of directors for Commercial Investment Professionals. Acosta joins Stephen Cunningham, managing director of the SVN Florida office in Fort Myers, and Bryan Myers, a buyer, leasing and tenant rep expert. The Fort Myers office specializes in advisory services for the sales and leas-

ing of commercial properties including medical and general office, multifamily, retail, industrial, self-storage, hospitality, marina, mobile home park and land transactions. The office also offers clients a wide range of ancillary services, including asset management, property management, valuation, tax abatement, court-appointed receivership and will have strong affiliations with attorneys, lenders, developers, acquisition and disposition consulting and medical sale-leaseback. SVN is the only commercial real estate company that markets all its properties to the entire brokerage and investment community. SVN advisors share commission fees with cooperating brokers to close more deals in less time and at the right value for clients. This open, transparent and collaborative approach to real estate is the SVN difference. SVN Florida provides services in more locations than any other Florida commercial real estate company.

GUEST COMMENTARY

Prosperity for our families and future By Pat Neal Guest Commentator Thanks to the efforts of Governor Rick Scott and the state’s committed business leaders, Florida has one of the strongest economies in the country. With our unemployment rate under 5 percent, Florida continues to exceed the nation’s annual job growth rate and tourism, one of the state’s economic drivers remains strong, with just under 113 million visitors in 2016, an increase from just 86 million visitors just three years ago. Much of this success has been a result of Enterprise Florida and Visit Florida. Their contributions are critical to our state’s recovery and continue to be important drivers in Florida’s economic well-being. The two organizations are responsible for helping create thousands of jobs in conjunction with private businesses, and the organizations allow us to compete with other states for businesses and visitors, many of whom have significantly increased their business and tourism marketing programs to entice companies and visitors. It is important to have a business climate that allows companies to flourish, people to be able to find high-paying jobs and to ensure that we are economi-

cally competitive on a national level. Political differences in the Capitol are putting the success of the Sunshine State at risk. Members in the Florida House have filed numerous pieces of legislation taking aim at Enterprise Florida and Visit Florida. The bills call for drastic cuts or the complete elimination of the two public-private partnerships, outcomes that would undoubtedly slow down or even reverse the good economic fortune of Florida. As an employer of hundreds, I hear every day how important it is for Florida families to have good jobs that pay well and build a more prosperous future for our children. Research from Florida TaxWatch shows that Florida’s targeted economic development incentives have generated positive return on state investment by enticing qualifying businesses to bring high-wage jobs to the state and diversifying the state’s industry portfolio. Incentive programs also have numerous protections, such as sanctions and clawbacks, in order to ensure that the hardearned dollars of Florida taxpayers are not spent unwisely. We must compete with the millions each year of incentives paid by other

states, counties and municipalities. The data also backs up the power of tourism marketing in attracting visitors to the Sunshine State. Continuing to fund Visit Florida will bring hundreds of millions of people to the state. Every 76 visitors to Florida support one job. This investment is diversifying the Florida economy, creating jobs and improving the income of Floridians. If the Legislature were to make significant cuts to, or eliminate, Enterprise Florida and Visit Florida, it will put Florida at an economic disadvantage versus the rest of the nation, stifling job creation and slowing economic development and extinguish the hopes of hundreds of thousands of Florida workers who seek a more prosperous future. We must continue to fund our incentive and tourism marketing programs. We must remain a state open for business. Pat Neal, former state senator and the former chairman of the Christian Coalition of Florida, currently serves as chairman-Eeect for the Board of Directors of Florida TaxWatch, the state’s independent, nonpartisan, nonprofit research institute and government watchdog, and is president of Neal Communities.

APRIL 2017

Plug Smart expands to Southwest Florida Columbus, Ohio based energy solutions company Plug Smart announced expansion to the Southwest Florida market. Named one of the fastest growing privately held companies for three years in a row, Plug Smart officials say the company will bring affordable, money-saving energy solutions to the area. “We are excited to provide commercial property owners in Southwest Florida with innovative energy solutions and unparalleled service levels that our customers in the Ohio region have become accustomed to,” said CEO Richard Housh, a Naples resident since 2000. Housh is a past board member for the Conservancy of Southwest Florida, as well as one of the founding members of the Naples Pathways Coalition. With the strategic hire of Nathan Krieger as Southwest Florida Senior Project Development Engineer in December, Plug Smart took up office space within the Naples Accelerator building to better serve the Southwest Florida market. Nationwide, PlugSmart has assisted over 250 companies, school districts and governmental organizations to reduce their energy output. Locally, the company serves a large healthcare client in the Southwest Florida area and plans to expand into the government, education and commercial markets with customer-focused solutions. With Southwest Florida’s commitment to creating a BlueZone for healthier living, “Our innovative solutions allow our clients to improve their facilities while also realizing immediate savings on energy, operations and maintenance costs for clients,” said Krieger. “Our clients are driven by the financial benefits, but are also committed to contributing to a more sustainable and healthier community in Southwest Florida.” PlugSmart is currently providing introductory energy consultations for interested organizations at no cost.

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Kevin A. Kyle, a partner of Green Schoenfeld & Kyle, recently presented highlights from the 2017 Heckerling Estate Planning Institute to the Estate Planning Council of Lee County. In his presentation, Kyle reviewed topics discussed during the conference, including the potential impact of the 2016 election, issues surrounding intra-family wealth transfers, charitable giving, elder law and financial assets. Kyle has more than 20 years of experience in estate planning and probate, international and domestic trusts, and international and domestic tax advice and business transactions. He is board-certified by The Florida Bar as an expert in wills, trusts and estates and tax law. He has earned an AV Preeminent Peer Review Rating by Martindale-Hubbell, the highest

recognition available in the legal industry. Since 2000, Green Schoenfeld & Kyle has provided high-quality legal services to Florida individuals and businesses. With more than 181 years of combined legal expertise, their attorneys work proactively with clients and businesses to help formulate and implement estate planning objectives in a tax-efficient manner and provide specialized solutions for tax and business matters. Dedicated to providing clients with exceptional personal attention and respect, Green Schoenfeld & Kyle’s specialty areas of practice are estate planning; probate, estate and trust administration; business planning, corporate and partnership law; and estate and gift tax issues.

APRIL 2017

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COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Valbridge Property Appraisers opening Miami-Fort Lauderdale office Naples-based Valbridge Property Advisors announced the opening of a new office in the Miami-Fort Lauderdale area. The new office on N.W. 41st Street in Doral serves the Broward, Miami-Dade, and Monroe County markets. Geri F. Armalavage will manage the new location. “The new office strengthens our commitment to be the industry leader for independent commercial real estate valuation services across the U.S. while having a local presence,” added Valbridge CEO Richard L. Armalavage. Valbridge Property Advisors is the largest independent commercial real estate valuation and advisory services firm in the country, with more than 200 MAI-designated members of the Appraisal Institute among over 675 professionals and 69 offices nationwide.

EHC begins seven projects in 2017 EHC, a construction company that provides pre-construction, earthwork and infrastructure services, announced seven new projects beginning in 2017 as well as the launch of 12 projects and successful completion of five projects throughout Southwest Florida in 2016. In 2016, EHC started 12 projects including Springs at Gulf Coast in Estero, 3 of Tara Woods in North Fort Myers, Lake at Metro in Fort Myers, Riverside in Fort Myers, BizPark Storage Facilities in Naples, Terminal Access Road in Fort Myers, Naples Grande Sales Center in Naples, High Tech Buildings in Fort Myers, Interstate-75 16-mile project spanning Sarasota and Charlotte counties and Lindsford 2a in Fort Myers. In addition, the site construction company completed five projects in 2016. Many of the projects completed were multi-million projects, in-

Sola Salon Studios begins construction Sola Salon Studios announced commencement of construction and leasing activities on a new studio space in Estero in the Coconut Point Mall. The salon concept allows for experienced hairdressers, skincare professionals, nail stylists, massage therapists and other like-minded artists to quickly and easily elevate their career. Scheduled for completion in June, the 6,000-square foot salon includes space for 32 private studios in three sizes. The new studio is located on Fashion Drive, located off I-75 at exit 123 just south of Corkscrew Road on U.S. 41. This will mark the 20th Sola Salon in Florida. It will serve established salon professionals in the nearby communities of Estero, Bonita Beach, Fort Myers and Coral Gables. Features of the new studios include private spaces with ample storage, oversized sliding/ locking doors, floor-to-ceiling walls for privacy, individually controlled ventilation, all utilities, Wi-Fi and LED lighting. The Coconut Point

build-out will feature a new studio layout and the latest cabinetry design and color. Sola Salon Studios, established in 2004, is the first luxury salon studios, with over 300 locations and 7,000-plus like-minded salon professionals nationwide. Sola offers salon professionals the freedom and benefits of salon ownership without the upfront costs and risks associated with opening a traditional salon. The salon model is intended to empower hairdressers, estheticians, nail techs, massage therapists and other like-minded professionals to take control of their lives and careers and to set their own hours. Sola provides beauty professionals with high-end, fully-equipped salon studios alongside the support and tools they need to launch their salon business in no time. Space leases are currently available. For more information about leasing opportunities, contact Linda Rauner at 239-331-9958, or email: linda_rauner@solasalons.com.

cluding Terminal Access Road Widening, Somero Enterprises in Fort Myers, Tuscany Pointe Phase 2 in Naples, I-75 in Charlotte County and Naples Grande. Already in 2017, EHC has begun on seven projects including SR 84/Davis Boulevard Widening in Collier County, Mirror Lakes in Lehigh, Naples Grande Sales Center Phase 2, Somero Enterprises Addition, Arby’s in Punta Gorda, Lindsford 2b and The Reef II in Fort Myers. The site construction company is also wrapping up five projects in the first quarter such as Riverside, Lake at Metro, Naples Square Phase 2, Tuscola and High Tech Buildings. EHC has officially completed Lindsford Phase 2a and is now moving to Phase 2b. Other projects such as I-75 in Sarasota and Charlotte counties, Kalea Bay in Naples and Springs at Gulf Coast are still going strong for EHC.

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Southwest Florida BUSINESS TODAY

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TECHNOLOGY+CREATIVITY=INNOVATION A new approach to commercial real estate transforming industry standards through

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CYPRESS PROFESSIONAL CENTER FREESTANDING RETAIL Class a mediCal oFFiCe us 41 Frontage 29,919± sF 15,321± sF $4,750,000 $3,900,000

TAYLOR EXECUTIVE CENTER Professional office 18,185± sf $1,454,800

BRIARCLIFF RD COMMERICAL signalized interseCtion 1.03± aCre Corner $330,000

UNIVERSITY PARK II summerlin road Frontage 8,200± sF $15.75 PsF nnn

COLONIAL BLVD OFFICE Class a Building 8,840± sF $9.00 PsF nnn

COLLEGE PKWY CORRIDOR CommerCial develoPment site 1.18± aCres $279,000

COLONIAL EXECUTIVE PARK Colonal Blvd Frontage 1,480 - 4,175± sF starting at $9.75 PsF nnn

ENN LUTHRINGER, CCIM www.creconsultants.com 12140 Carissa Commerce Court, Suite 102, Fort Myers, FL 33966

Partner 239.481.3800 x235 enn.luthringer@creconsultants.com

APRIL 2017

Southwest Florida BUSINESS TODAY

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COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Real Estate is not black and white but every color of the spectrum Real Estate investments are as different from each other as every flake of snow is different from each other. Yet, just as all snowflakes look alike when in a meadow, most people similarly think real estate is the same. Beauty is in the eye of the beholder and that is why all real estate sells to someone at some point—from the most beautiful to the ugliest. But, no two properties are the same. Most people who are investors want the ultimate deal that will guarantee them a profit. Businesspersons need functionality and location. If they can afford aesthetics then all the better. Residential buyers are thinking about either a home to live in while growing memories or how to turn a quick buck! We get comparisons of local sales to try to establish value, but who does that help? Generally the seller, because they are always afraid they left a dollar on the table. The saying goes, “A rising tide floats all boats” and that may indeed be true. What happens when all the boats are at their highest point and you decide to be the last one into that harbor because you do not know where we are in the current real estate cycle? You could be in for a very long hold period. Low tide is assuredly coming. Real estate from every perspective is an ebb and flow. It takes an expert who

really knows the real estate cycle to be able to pilot one through the waves and through the storms. If the 2000s taught us anything about real estate investing, it is that whole countries BY RANDY KRISE and even whole worlds rise and Guest Columnist fall in that cycle. I personally know many people who lost their shirts both commercially and residentially owning real estate in the last decade. Conversely, I have seen multiple fortunes made by people who were not afraid to keep investing and had cash to buy the properties that others had overpaid for and could not hold onto long enough to get healthy. I have seen the same piece of land go from $2.2 million in 2005 to $157,000 in 2011 back to $975,000 in 2016, all in the span of 6 years. The man in the middle got the best deal by far! Houses went from $350,000 all day long in 2006 to $50,000 in 2009 and now back to $300,000-plus in 2016, all in less than a 10-year span. I know a couple of people that swooped in and

Best Commercial Lot Values in Southwest Florida 25335 Rampart Blvd Port Charlotte 33983 Price: $1,195,000 Size: 4.30 AC Description: Partially cleared, no wetlands or endangered species on lot. Medical Office Space. Deep Creek has several ALF communities, private and public, including one Certified Nursing Community, adjacent to this site. Two major hospitals within 10 minutes of site. East border of the property is a large Housing Complex with future zoning of commercial in front. Plans available for 7 buildings, each 5,000 sq. ft.

Marion Ave Punta Gorda 33950 Price: $399,000 Size: 2.70 AC Description: Dense pepper hedge, no endangered species or plants, ready to clear. MAKE AN OFFER!!! Zoned Low Intensity Industrial. 2 parcels, one approximately .25 Acres, the other 2.7. Perfect for Warehouse, Storage Facilities, Truck or Auto Terminal Hub, close to Hwy 17 and I-75 exit. Railroad meets rear of property. I-75 Inter-change currently projected to cross eastern portion of property, high visibility once completed.

4214 Duncan Road (Hwy. 17) Punta Gorda 33982 Price: $995,000 Size: 6.84 AC Description: 2 lots, 1 - 5.3 Acre Parcel and 1 - 1.5 acre parcel, 6.8 Acres, partially cleared, environmentals done. This corner is a future Town Center. Just East of I-75. Many usage possibilities, 6.84 Acres at Washington Loop. Over 150 sq. ft. Road Frontage on Duncan. Phase I reports available, survey also available. Future land use is Commercial Corridor.

For more information, contact:

Jeanette Igoe

Broker, Igoe Realty P.A. jigoe5@aol.com 239-572-3269 www.JeanetteIgoe.com

bought 200-300 foreclosed homes and made out like bandits. It is crazy but he who keeps investing wins no matter in which real estate product they choose to invest. Real Estate is a cycle. It always has been and always will be. That is why the true measure of investing is called the “Time Value of Money.” How can you get a return worthy of the investment and how long do those dollars need to stay in the investment to get a return? Sometimes the investment is a steady safe return and every now and then you hit a home run. But the investor needs to understand that every so often you strike out. No one bats 1,000. Do not be afraid to get some help from a professional. You think you might pay more but that is generally

not true. If you saved half the commission on a $500,000.00 buy you saved $12,500 to $15,000. There is a saying in business: “You can’t save yourself into prosperity.” I say a professional should be able to find the deal that is 10-15 percent below market. Your minimum increase is $35,000 in a year because you bought the right investment (that is crediting back your perceived cost of half the commission). When it comes to investing, remember that you make your money when you buy, not when you sell, the property. Randy Krise, CCIM is the Broker Owner of Krise Commercial Group in Fort Myers. Randy can be reached at randy@krisecg.com or by calling (239) 633-8672.

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Southwest Florida BUSINESS TODAY

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COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Choose the right commercial professional for you RON STRUTHERS, CCIM

BARBARA MONAHAN,CCIM

Specializes in all facets of commercial brokerage and leasing in Charlotte County area. 2016 CCIM Florida Chapter Southwest District President.

28 year CCIM with 35 years CRE experience. Past president FL & CT CCIM chapters, 2 years CREW SWFL president, FL Regional Commercial Director National Company.

Collier, Lee, Charlotte, & Hendry Counties

Punta Gorda, Port Charlotte, North Port & Venice

COLDWELL BANKER COMMERCIAL NRT

• • • • •

941-769-3316 rstruthers@ccim.net www.commercialrealtyfl.com

INVESTMENT RETAIL OFFICE INDUSTRIAL LEASING

JIM GARINGER, CCIM, SIOR Lee, Charlotte & Collier Counties Jim and his team have successfully been helping clients reach their goals for more than 20 years and want to help you with yours. Give Jim a call today!

COLLIERS INTERNATIONAL 239-272-7437 Jim.Garinger@colliers.com www.colliers.com/jim.garinger

• MULTI-TENANT INVESTMENT PROPERTIES • LAND SALES

CCIM

If you are a CCIM-SWFL Chapter member, as a benefit, you are eligible to participate in this section. Contact 2017 CCIM SWFL President Gerald Hendry for details at geraldh@mhsappraisal.com 2016 CCIM-SWFL President Ron Struthers says: “This ad got me listings. It works!”

STEVE GANT, CCIM, MAI Charlotte, Sarasota & Desoto Counties

Commercial real estate specialist with 20 years experience in the local market. Chair of the local Commercial Brokers Group of the Association of Realtors.

RIVERSIDE REALTY SERVICES, LLC

941-628-2625 steve@riverside-services.com www.riversiderealtyservices.com

• • • • •

OFFICE RETAIL INDUSTRIAL LAND LEASING

THERESA BLAUCH-MITCHELL, CCIM

Lee, Collier, Charlotte & Sarasota Counties SWFL CCIM past president, Florida CCIM membership chair, CCIM international committee. Hablo Español.

BOBACK COMMERCIAL GROUP

239-265-2628 theresa@bobackcommercialgroup.com www.bobackcommercialgroup.com

• • • •

INVESTMENT RETAIL OFFICE INDUSTRIAL

Why use a CCIM?

There are countless benefits to working with a CCIM. Commercial real estate investment requires the counsel of a qualified professional. A Certified Commercial Investment Member provides clients with the assurance that every decision will be made in the best interest of their investment objectives. When assembling a commercial real estate investment team, start with a CCIM.

“GULFCOAST COMMERCIAL SERVICES”

239-370-0229 bam1gcs@gmail.com

INVESTMENT RETAIL INDUSTRIAL OFFICE / MEDICAL LAND

ADVERTISING IN SWFBT’S CCIM PAGES

REALLY WORKS!

Wednesday 12/28/16 - A quiet business �me for commercial real estate. My cell phone rang. It was Barb Monahan, a long-�me CCIM in Naples who just commi�ed to par�cipate in the 2017 CCIM branding program. She said, “Hi Karen. I was wondering when did the newspaper get delivered?” I replied, “Yesterday.” She was very quiet, then said, “Wow! I’m up north celebra�ng the holidays with family, but just got a call oﬀ the ad I placed with you. That was really quick!” - Karen Moore, Publisher, SWFBT

CREDIBILITY

CCIM is the most prestigious designation commercial real estate professionals can achieve within the industry. Graduate-level education, coupled with industry-leading technology tools, practical proven experience, and indepth knowledge of their local markets, gives CCIMs the ability and the credibility to conduct business confidently and successfully. By partnering with a CCIM, you effectively utilize the top-level, most reliable performers in the industry: with an average of 19 years of experience, 70% of CCIM members hold executive-level positions and 90% of members refer clients to other business services. When you use a CCIM, you choose the most credible professional in the business.

RON WELEBNY, CCIM

Lee, Collier, Charlotte, Hendry & Desoto Counties

Qualifying Broker / Managing Partner, President of SWFL Commercial Alliance. Past President of Commercial Investment Professionals of SWFL. Board member of CCIM Institute SWFL District. Member of CoStar Advisory Board.

COMMUNITY

Today there are CCIMs in every state, across Canada and Mexico, and in more than 30 countries around the world. Domestically, the network encompasses more than 1,000 markets, from large metropolitan areas to small cities and towns. A truly global network, CCIMs are a powerful force in markets large and small. When you use a CCIM, you choose a trusted community of real estate professionals that are consistently sought for their dependability, intelligence, success and confidence.

• • • • •

COMMERCIAL REALTY ASSOCIATES 239-671-6574 Ron@CRA.us

• • • •

BROKERS ANALYSTS ADVISORS CONSULTANTS

INTEGRITY

CCIM designees are bound to the strictest ethical guidelines and standards of practice in the industry today. In addition, each CCIM has successfully completed a graduate level program comprised of 160 hours of education. If you ask around the industry, you’ll learn that companies and other real estate professionals are more likely to seek out experts who possess the CCIM designation, as they know CCIM stands for trust, knowledge and reliability. When you use a CCIM, you choose experts with integrity.

MEASUREMENT

Overall, CCIM’s global network enables members to close thousands of transactions annually. representing more than $200 billion in value. But closing transactions is only part of what CCIMs can do. In addition to holding dealmaking occupations in every property sector, CCIMs are also found in’ leasing, asset management, development, lending, financing, property management, site selection and corporate real estate positions. So, whatever assistance your real estate project requires, a CCIM can help you achieve a better result. In fact, only 6 percent of all commercial real estate practitioners hold the elite CCIM designation, which reflects not only the caliber of the program, but why it is one of the most respected designations in the industry. When you use a CCIM, you choose a professional who produces measurable results.

The CCIM designation is conferred by the Chicagobased CCIM Institute, a commercial real estate affiliate of the National Association of REALTORS. Learn more about the value of working with a CCIM.

DAVE WALLACE, CCIM Collier County An office, industrial and investment property specialist with more than 30 years of commercial real estate experience He can assist clients with acquisitions, dispositions and leasing. • • 239-649-7755 • dave.wallace@creconsultants.com •

CRE CONSULTANTS

OFFICE INDUSTRIAL SALES & LEASES INVESTMENT

APRIL 2017

Southwest Florida BUSINESS TODAY

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COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Choose the right commercial professional for you JIM BOBACK, CCIM

GERALD HENDRY, MAI, CCIM Lee, Collier, Hendry, Charlotte & Sarasota Counties The firm specializes in litigation/ expert testimony, as well as, commercial and residential appraisal services. Hendry is a Managing Partner of the firm and the 2017 President for the SWFL CCIM District.

MAXWELL, HENDRY & SIMMONS LLC

• • • • •

239-337-0555 geraldh@mhsappraisal.com www.mhsappraisal.com

APPRAISAL CONSULTING COMMERCIAL RESIDENTIAL TAX APPEALS

We Care About SWFL Commercial Realtors With dedicated space for informa�on: • On our website with a Commercial Real Estate sec�on & directory • In our quarterly Commercial RE Market pullout in both the print & digital versions of SWFBT • With zoned and full-run inserts • With guest column opportuni�es • With digital marke�ng op�ons For more informa�on, call Karen at (239) 770-7527

www.swﬂoridabusinesstoday.com

RANDY KRISE, CCIM Lee, Collier & Charlotte Counties Broker/owner of Krise Commercial Group and 2016 Florida CCIM Regional Vice President and Institute Board Member.

KRISE COMMERCIAL GROUP

• • • • •

239-633-8672 randy@krisecg.com www.krisecg.com

COMMERCIAL VACANT LAND INVESTMENT RETAIL INDUSTRIAL

Serving the State of Florida Owner/Broker with 36+ years of real estate experience. 10-time Power Broker Award Winner.

Why use a CCIM?

• • BOBACK COMMERCIAL • GROUP • 239-565-2616 • JB@bobackcommercialgroup.com • www.bobackcommercialgroup.com •

FRED KERMANI, CCIM, AIA Southwest Florida Partner, licensed real estate broker and architect in Florida & California with 34 years of real estate and design experience. Specializes in land marketing and investment properties.

CREDIBILITY

COMMUNITY

CRE CONSULTANTS

239-659-4960 fred.kermani@creconsultants.com www.creconsultants.com/go/fredkermani

that SWFBT highlights: • • • •

Breaking Business News B2B Events Calendar Photo Galleries Commercial Real Estate Directory • Professionals who are “Going Places” ... and much more at www.swfloridabusinesstoday.com

ADAM PALMER, CCIM Fort Myers, Naples, Sarasota, Tampa & Orlando Principal & Managing Director LandQwest Commercial, Vice President of Finance for the Florida CCIM Chapter, 10-time CoStar Power Broker Award Winner

LANDQWEST COMMERCIAL

239-898-8686 adam@adampalmer.com www.adampalmer.com

• • • • •

OFFICE INVESTMENT LAND RETAIL INDUSTRIAL

BEV LARSON, CCIM

MEASUREMENT

The CCIM designation is conferred by the Chicagobased CCIM Institute, a commercial real estate affiliate of the National Association of REALTORS. Learn more about the value of working with a CCIM.

• LAND • INVESTMENT • GAS STATIONS

CCIM

INTEGRITY

Did you know ...

INVESTMENT MULTI-FAMILY MEDICAL RETAIL OFFICE INDUSTRIAL VACANT LAND

Lee, Collier & Charlotte Counties

Larson has over 38 years of diversified experience in the SWFL market. She is a Certified International Property Specialist and is the 2017 Florida CCIM Chapter Southwest District President Elect.

LAHAINA REALTY 239-281-1290 bev1314@aol.com

• • • • • •

COMMERCIAL INVESTMENT RETAIL OFFICE LAND-ACREAGE DEVELOPMENT

DEBRA JOHNSON SHUEY, RPA, CP, CCIM Collier, Lee, Charlotte & Hendry

Started in Commercial Real Estate in 1980. She is a Certiﬁed Paralegal. A Lee County resident since 1968, she has astute knowledge of the Southwest Florida market.

MILOFF AUBUCHON REALTY GROUP

239-850-2811 debrajohnsonshuey@icloud.com www.debrajohnsonshuey.com

• • • • • •

RETAIL HOSPITALITY OFFICE INDUSTRIAL LAND LEASING

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Southwest Florida BUSINESS TODAY

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COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Choose the right commercial professional for you MARYANN MIZE, CCIM Lee & Charlotte Counties

Did you know ...

Senior Vice President and Senior Credit Officer. More than 30 years of commercial lending experience. CCIM Senior Instructor and 2015-2016 SWFL CCIM District Treasurer.

• • • •

• FINANCING OF COMMERCIAL REAL ESTATE

CHARLOTTE STATE BANK & TRUST

941-624-1916 mmize@charlottestatebank.com www.charlottestatebankandtrust.com

MICHAEL J. FRYE, CCIM

Lee, Collier & Charlotte Counties Recipient of the RE/MAX Lifetime Achievement and Hall of Fame Award. Serving the SWFL market for over 30 years. We have 6 CCIMs to serve all our client's needs.

RE/MAX REALTY GROUP 239-281-0441 mfrye@ccim.net www.michaeljfrye.com

• • • •

OFFICE RETAIL INDUSTRIAL LAND

CCIM

BRUCE MICCICHE, CCIM Lee, Collier & Charlotte Counties

Senior Associate Broker with 30 years of experience. Licensed in Florida and Pennsylvania. Specializing in investment and retail sales and leasing.

LANDQWEST COMMERCIAL

941-999-1188 bmicciche@lqwest.com www.lqwest.com

• • • • •

INVESTMENT RETAIL DEVELOPMENT COMMERCIAL SALES & LEASING

BOB WHITE, CCIM Lee, Collier & Charlotte Counties Active Southwest Florida Commercial broker for over 30 years. Specializing in industrial, office and investment properties. Past president SWFL CCIM and REIS.

MARKET AMERICA COMMERCIAL 239-850-2217

bobwhite@marketamericarealty.com

• • • •

INDUSTRIAL OFFICE LEASE OR SALE INVESTMENT

that SWFBT highlights:

Why use a CCIM?

Breaking Business News B2B Events Calendar Photo Galleries Commercial Real Estate Directory • Professionals who are “Going Places” ... and much more at www.swfloridabusinesstoday.com

ENN LUTHRINGER, CCIM Lee, Collier & Charlotte Counties A partner with CRE Consultants and 15-year commercial real estate veteran, he specializes in the medical and professional office market.

CREDIBILITY

CRE CONSULTANTS

239-994-3703 enn.luthringer@creconsultants.com www.creconsultants.com

ADVERTISING IN SWFBT’S CCIM PAGES

REALLY WORKS!

COMMUNITY

INTEGRITY

WILLIAM H. ROLLINS, JR., CCIM, ALC

MEASUREMENT

The CCIM designation is conferred by the Chicagobased CCIM Institute, a commercial real estate affiliate of the National Association of REALTORS. Learn more about the value of working with a CCIM.

• COMMERCIAL • OFFICE • INVESTMENT

Lee, Collier, Charlotte, DeSoto & Hendry Counties Senior broker. He is licensed in Florida, Georgia and Alabama and is an Accredited Land Consultant.

LAND SOLUTIONS, INC. 239-633-1963 wrollins@landsolutions.net www.landsolutions.net

• AGRICULTURAL • RESIDENTIAL • COMMERCIAL

APRIL 2017

Southwest Florida BUSINESS TODAY

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COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Marlins bringing mixed-use center to South Fort Myers

Marlins Property Holdings announced plans to build Marlins Plaza, a 14,665-square-foot, mixed-use commercial building located on Six Mile Commercial Court at the intersection of Six-Mile Cypress Parkway and U.S. 41 in south Fort Myers. Construction was expected to begin in late March, with a planned completion of fall 2017. Marlins Plaza, with suites ranging from 1,563 square feet to approximately 1,690 square feet, will accommodate up to nine tenants in industries such as food, retail, medical and professional. One of the suites will be built with drive-up capability. Parking for 104 vehicles will be available. The plaza is within three miles of CenturyLink Sports Complex, Six Mile Cypress Slough Preserve, Lakes Regional Park, residential communities, and dining and shopping venues. Some 111,000 people live within a five-mile radius of the 2.6-acre Marlins Plaza. Project team members include: • Stevens Construction, construction management • Southview Studios, architecture and design

GATES Construction completed Northside Medical Plaza, a second phase medical office building located on Veterans Park Drive in Naples. The 25,000-square-foot, twostory building is a replica of medical plaza one which GATES completed in 2010. The medical plaza can accommodate a variety of medical office including internal medicine, general and pediatric dentistry and a certified surgery center. Associates in Architecture provided the architectural design services.

Marlins Plaza will be a 14,665-square-foot, mixed-use commercial building located on Six Mile Commercial Court. • Spiro & Associates, marketing, advertising, public relations and brand architecture • Cushman & Wakefield Commercial Property Southwest Florida, tenant leasing • Banks Engineering, civil engineering, land planning, surveying “We are already generating a lot of interest in Marlins Plaza because of where it is situated and the demographics of the nearby population,” said Tim Frederic, principal owner of Marlins Property Holdings based in Fort Myers.

Fischler facilitates closing of office space Fischler Property Company recently assisted in the sale of a Class A office condo located at 2121 West First Street, Unit 2 in downtown Fort Myers. The seller was 2121 West First Street LLC, and the buyer is Courtside LLC. Michael F. Curran, of Fischler Property Company, arranged the sale of this office condo. The property is located at the corner of West First Street and Clifford Street, one block from the Caloosahatchee River directly southwest of the heart of Fort Myers’ Downtown River District. The condo encompasses the entire second story of a two-story building constructed in 1973 and extensively renovated, both exterior and interior, in 2005. The unit contains 3,157 square feet of rentable area with both stairwell and elevator access. “Sold at over $200 per net-rentable

GATES completes phase 2 of Northside Medical Plaza

We Care About SWFL Commercial Realtors

square foot, this was a significant office sale in Downtown Fort Myers,” said Curran, who specializes in investment sales and acquisitions, and landlord representation. “The property benefitted from an excellent office location that is walk-able to downtown. As downtown Fort Myers continues its revitalization, the demand for future office space should increase.” According to Curran, the second floor includes five large offices, smaller staff offices, two conference rooms, a break room and kitchen, separate men’s and women’s bathrooms, elevator, stairway, a large reception/client area, server room and file room. Fischler Property Company is a commercial real estate firm focused on investment, infill and redevelopment across Southwest Florida.

With dedicated space for informa�on: • On our website with a Commercial Real Estate sec�on & directory • In our quarterly Commercial RE Market pullout in both the print & digital versions of SWFBT • With zoned and full-run inserts • With guest column opportuni�es • With digital marke�ng op�ons For more informa�on, call Karen at (239) 770-7527

www.swﬂoridabusinesstoday.com

COMMERCIAL REAL ESTATE SERVICES Puzzled over how to keep up with changes in Southwest Florida’s Business Market? The missing piece is in your hands...

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Castriotta named Lee & Associates Senior VP Jennifer Castriotta has joined Lee & Associates/ Naples-Fort Myers as Senior Vice President. “Jennifer is focused on the needs of her clients and is very resourceful, which will server her well in this highly competititive business,” said Company Principal Jerry Messonnier, SIOR. Castriotta has been in the business-tobusiness sector for more than 25 years and is a board member of Commercial Investment Partners (CIP) and president and founder for Preferred Commercial Alliances (PCA). She can be reached at 239-357-2255 or jcastriotta@lee-associates.com.

Entrust your real estate assets to the best Marie Hamling, CPM®

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Southwest Florida BUSINESS TODAY

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APRIL 2017

Southwest Florida BUSINESS TODAY

Page 15

Did your listing agent put their lemonade on the wagon? You’ve made the decision to sell your commercial property. Now what? You need a listing agent. You’ve heard the jargon, read the tips online and gotten advice from everyone and their brother about how to sell. You may have even heard a few sales pitches that pretty much sound the same. Sound familiar? As a Real Estate Broker, I’ve learned the most from good old-fashioned experience. Some of the most valuable advice is down-to- earth, real-world, hands-on ideas for you to consider when interviewing real estate agents. Honesty. The first and most important thing you should expect is brutal honesty. That doesn’t mean you’re always going to like what you hear! Beware of a listing agent who tries to win your contract by inflating the asking price to make you happy. Chances are your property won’t sell and nobody will be happy. People often think their property is worth more than it is. Bottom line, the value is what a buyer will pay for it. Your agent should show you recent sales and listings of like properties in your area so you un-

derstand and are comfortable with the suggested asking price. Creative and innovative “Outside The Box” thinking is your winner. You want someone who won’t wait for buyers to come to BY ARVEY KRISE them, but will agGuest Columnist gressively get out and find them! I put my lemonade stand on a wagon and went door to door! Didn’t matter that they had a pitcher in the frig. Ask the agent for their strategy to identify and market to buyers. An agent who is tech savvy is an absolute must in today’s market. Also, creating professionally done flyers with great photography and creative descriptions with catchy adjectives can bump up the value of your property in the minds of buyers. But accomplish-

GCG starts phase two of IDM project GCG Construction continued the momentum and has been awarded the Design-Build contract for the second phase of development and construction for JDM Development. The project is located in the high growth medical corridor off Metro Parkway near Gulf Coast Medical Center. The first phase was successfully turned over in record time of six months. The 6,170 square foot medical office building is partially occupied by Dr. McNamara Comprehensive Foot

ing this takes work and commitment. Property Preperation is critical. Your agent should be hands-on in assisting you on getting your property in “Show Time” condition. Little things like a paint touch-up, cleaning, decluttering and mowing can turn lemons into lemonade. Attracting lookers is the first step to a sale. Communication is vital on all levels. Excellent negotiation and people skills are a MUST in working with buyers and sellers! One of the biggest complaints from sellers is that their listing agents don’t communicate. Regular seller updates on listing activity, customer follow-up after showings and ongoing brainstorming strategies should also be discussed when interviewing for an agent. First Impressions are still as important as ever. If an agent shows up late looking unkempt and sloppy, that’s probably how they’ll represent you. You’re hiring someone to sell your property, not just list it. You’re hiring someone to do a Job. To Work. To earn

the commission. Most agents use the same listing sites & the first thing they will do is list your property. Right before they stick a sign in the yard! That’s easy. My granddaughters could do it! You don’t want a “post and pray” realtor who stops there. Agents should know the property well and meet buyers at the property to answer questions about zoning, uses and restrictions, even if the buyer’s agent is there. You are unique. Your property is unique. So look for unique. You want an expert who is passionate about selling your property, getting you the most money in the least amount of time. Arvey Krise is associate broker with the Leading Ladies Team, a comprehensive and creative Commercial Real Estate team bringing our clients over 100 years of combined experience serving Southwest Florida and connected nationally. Affiliated with Krise Commercial Group, Fort Myers. Contact her at arvey@leadingladiescommercialre.com or by calling 239-340-2563.

BONITA SPRINGS UTILITY OPENS ITS NEW CORPORATE OFFICE

& Ankle Care. The other half of the space is offered for lease through Cushman & Wakefield. Phase 2 is a near replica located on the adjacent property and will also serve as home to a custom-designed medical office. Both buildings feature a distinct modern design with clean lines, angled walls and fresh color palette. Project team includes GMA Architects & Planners, JDM Engineering, OCI Engineering and Quattrone & Associates.

BSU recently completed the construction of a 19,000-square-foot, two-story building to house its administration, ﬁnance, engineering and IT departments. It is located on East Terry Street in Bonita Springs.

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Southwest Florida BUSINESS TODAY

APRIL 2017

Firm boosts Naples presence KW Property Management & Consulting added four Naples communities to its fast-growing portfolio of residential developments in Southwest Florida. Verona Walk, Enclave at Naples, Azure at Hacienda Lakes and Crystal Lake RV Resort selected KW Property Management to manage the communities, totaling 3,210 homes. The property management firm now manages residential communities totaling nearly 15,000 homes throughout Southwest Florida. KW Property Management was recently ranked among the top five largest property management companies in South Florida with 60,000 units under management in 280 communities, according to an analysis by the South Florida Business Journal. “Naples residents have recognized KW Property Management’s unrivaled talent in accounting, maintenance, technology and customer service,” says Zuly Maribona, region manager of KW Property Management & Consulting in Bonita Springs.

The Bonita Springs Area Chamber of Commerce recently coordinated a ribbon cutting for Right at Home.

Right at Home opens in Bonita The Bonita Springs Area Chamber of Commerce recently coordinated a ribbon cutting for Right at Home to both celebrate its new location and mark the retirement of Peggy Baker, the original owner of Southwest Florida’s Right at Home franchise office. The new Right at Home office is on Old 41 Road in Bonita Springs. Right at Home offers in-home companionship and personal care for seniors and disabled adults. Right at Home was founded in 1995 and is

based in Omaha, Nebraska. There are independently owned and operated franchise offices in 45 states nationwide. Peggy Baker and Danielle Dyer first began business with Right at Home on Bonita Beach Road in 2003. They purchased the property on Old 41 at the end of 2016. “We are excited to be part of the revitalization program going on in the Bonita Springs downtown area,” Dyer said.

“This explains why the firm has become such a dominant property management company for homeowners’ associations across South Florida.” KW Property Management assigns a new-client manager and one of the firm’s in-house CPAs to review financial statements and budgets, orient employees and ensure a flawless transition for each new community. The firm’s staff of eight in-house CPAs provide in-depth financial reviews and analyze all vendor contracts to ensure communities are getting the best pricing and maximum services. In total, KW Property Management oversees a portfolio of more than 80,000 homes with over 1,000 employees. Headquartered in Doral, KW Property Management began managing residential communities in 2004 and today it has offices in Bonita Springs, Jacksonville, Fort Lauderdale, Orlando and Tampa. In addition, KW Property Management has offices in the Bahamas, North Carolina and New York.

Tips for getting your message in front of your ideal client When it comes to getting your message in front of your ideal client, today’s resources provide a stream-lined way to spread the word, fast. Whether you attend networking events, implement digital media strategies like blogging, vide-os and podcasts, or write a book, it all boils down to one thing. Is anybody going to listen to what you have to say? Chances are, you rely on “word of mouth” referrals to help you spread the message of being the “go-to expert” in your industry. Networking events are a popular method of building a team of referral partners. Once upon a time, I used to flock to a ton of events. While I was meeting interesting people, I was also getting burned out. At one point, I even considered ditching my networking activities because I was not seeing a return on my time investment. Think about your own networking efforts. When you go to a networking

event, which one of these scenarios best describes you? Do you: See a ton of people you know and talk to them the whole time? Avoid strangers because you do not know how to approach them? BY ERICA Leave the event CASTNER with too many Guest Columnist business cards and wonder if you’ll ever connect with them again? In any scenario, there’s a more productive way to connect with the people who are meant to hear your message. Here are some tips to consider, prior to your next networking event: 1. Identify the type of people you want to connect with. This starts with writing a list of strategic alliances who

are already talking to your ideal client.. When you are at an event, you are more likely to connect with these people. Be sure you can potentially refer business to them. 2. Write out the script. At a recent event I attended, John Travolta was being asked on stage, “How are you able to memorize all the lines in your movies?” He said: “It starts by having a quality script.” By focusing on the quality of your message, you are more likely to attract quali-ty clients and referral partners. Write out what you would say when you meet: • Your ideal client. • A person you could mutually refer business to one another. • The person who may never refer you any business. 3. Focus on attending events your ideal client or strategic partners are hanging out. The biggest complaint I receive about a branding message falling flat: it’s not being heard by the people who

“get it.” Once I started getting super focused about where my ideal client was hanging out, the better my “new client” results were. Need some ideas? Reach out to guest columnists in this publication to learn about the events they attend. At the end of the day, ask yourself “WHO is my message for and what am I doing to get it in front of THOSE people?” This will help you create more success in getting your branding message heard. I gave you some things to consider, but do you still need a little more direction? Let’s connect. I would love to learn about your current areas of focus and how I may be able to support you Erica Castner is dedicated to helping business owners, sales professionals, and teams communi-cate with more confidence. For more information about Erica and Queen of Results Profession-al Development & Training, visit, www.thequeenofresults.com

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APRIL 2017

Southwest Florida BUSINESS TODAY

Page 17

Socially conscious investors fund pioneering company Investors are raising $250,000 in capital for Taste of Immokalee, a Florida corporation that is breaking new ground in socially responsible investing. In a special partnership between Naples-based Tamiami Angel Funds and the Community Foundation of Collier County, investors in Taste of Immokalee will know their investment will benefit underprivileged children in eastern Collier County who are learning to become entrepreneurs. Launched three years ago by Immokalee High School students, Taste of Immokalee sells hot sauces, spices, salsa and barbecue sauces in stores such as Publix and Winn Dixie. Under the mentorship of experienced Naples business leaders, the students from the socio-economically underserved area learn valuable hands-on business lessons such as developing social-media campaigns and

merchandising activities at local festivals, schools and retail outlets. Taste of Immokalee is a benefit corporation, a newly permitted Florida corporate structure that lets companies pursue both profits and community benefits. Traditionally, companies either had to register as for-profit or not-for-profit but the state approved this new hybrid structure in 2014. This hybrid corporate structure gives the company’s directors the ability to pursue both the community benefits and the profits as their mission. “Taste of Immokalee students pitched their company to our sophisticated investors and we were won over by their entrepreneurial drive to succeed,” said Timothy Cartwright, chairman of Tamiami Angel Funds, member-managed funds that invest in promising young companies. “They are at the vanguard of the trend of social investing, which consid-

What does favored status have to do with a star performer? Star performers (employees) are often given favored status because they generate significant revenues for a business (employer), are exceptional performers at getting their own job done while taking on additional assignments without complaining or are well liked by their boss or the owner of the company. Star performers are often envied by other employees and are perceived to receive preferential treatment from management by their coworkers. While perceptions are very difficult to change, perceptions can be managed by ensuring that workplace rules apply to all employees equally, including star performers. Star performers should never be allowed to bend or break rules and suffer no consequences for doing so. Why? First, a star performer who breaks work rules without consequences has an adverse impact on employee morale overall, especially if the star performer’s co-workers are disciplined when they violate the same work rules a star performer violated but was not disciplined. Secondly, allowing star performers to violate work rules without consequences can lead to liability, especially if the star performer sexually harasses an employee or when a protected-class co-worker is terminated for violating work rules that a nonprotected class star performer violated but was not terminated. While it is great to have star performers and all businesses need them,

rarely can a star performer perform all necessary roles in a business. What good is the revenue that the star performer brings in if the star performer is actually costing the business through BY CHRISTINA increased exHARRIS SCHWINN penses due to Guest Columnist employee turnover resulting from low morale? Turnover expenses are often overlooked, but have a real impact on a business’ bottom line. If your business is experiencing high turnover, there is a reason. Finding out the true cause of a high employee turnover rate might just save your business from an unwanted lawsuit or from bankruptcy. Revenue is good, but profit is more important to a business. Star performers who produce revenues, but not profit and create unwanted liabilities in the form of future employment claims filed by co-workers are not star performers. Rather, they are liabilities and should be shown the door

Favored status and star performers

Christina Harris Schwinn is a partner and an experienced community association, employment and real estate attorney with the Pavese Law Firm. She can be reached by email at christinaschwinn@paveselaw.com.

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ers both financial success and community benefits to create social change.” Cartwright believes this new initiative with the Community Foundation called the Tamiami Angels Impact Investing Initiative will create similar socially responsible investment opportunities in the future. Tamiami Angel Funds raised an initial $12,000 from their members, which will be deposited in a special account set up by the Community Foundation for the benefit of Taste of Immokalee. This allows investors to claim a tax deduction because they donated the shares in the company to the nonprofit Community Foundation. “This is the kind of groundbreaking endeavor that the Community Foundation was designed to facilitate and we hope this is the first of many such corporate efforts to benefit other causes such as

restoring the environment and improving human health,” said Eileen ConnollyKeesler, president and CEO of the Community Foundation of Collier County. The capital that Taste of Immokalee raises will be used to bring the manufacturing and distribution to Collier County and boost sales to achieve profitability, said Steve Stolz, board member of Taste of Immokalee. The company has contracted with a Sarasota-based firm to produce and package the sauces and salsa, but long-range plans include production in Immokalee. The nonprofit 1 By 1 Leadership Foundation of SWFL helped the students launch Taste of Immokalee in 2014 with the help of grants from insurance giant State Farm. “This is all about the kids,” says John Lawson, executive director of the foundation. “They can build it to sustainability.”

Architects merge companies

Two vetty, fire stations, eran architects shopping centers, with more than government build60 years of ings, restaurants, combined ex7-Elevens and perience have much more from merged their Florida’s panhancompanies to dle to Naples. create CastellaLee County Tramonte nos + Tramonte Castellanos projects include Architects, a renumerous locagional architectural firm specializ- tions of Culver’s and Rib City, ing in commercial design. Orion Bank in Cape Coral, GasArt Castellanos serves as presi- troenterology Associates of dent of the newly created firm on Southwest Florida, Advanced Pain SE 46th Street in Cape Coral. Ja- Management and Spine, Neverson Tramonte caps a 37-year ca- mind Restaurant, Laguna Lakes reer in architecture as the founder Clubhouse, Time Warner Cable, and project manager. The firm cur- Providence Christian School, Asrently employs five people. sociates in Dermatology, Associ“Jason and I share the same ates in Digestive Health, Hope passion for designing facilities Methodist Church and others. that are creative, functional and Castellanos has more than 25 meet the needs of our clients,” years of experience in architecture Castellanos said. “We believe that working in both public and private having extensive working rela- settings. He served as the architionships with local, city, county tect for the Lee County School and state agencies is a large part District for 10 years and worked of the success of our projects.” in commercial enterprises such as A ribbon-cutting and grand WCI Communities and McGarvey opening reception for clients and Development prior to starting his the public is planned for Thurs- own architectural firm in 2014. day, April 6, from 5 p.m. to 7 p.m. Tramonte has a 37-year career at the Cape Coral office. in architecture and has been an Together, the team has designed owner or principal of a firm bearmore than 150 buildings through- ing his name since 1979. Prior to out Florida, including high-profile starting his firm in Cape Coral in projects on the Ava Maria Uni- 1992, he worked with architecturversity campus in Collier Coun- al firms in Florida and Louisiana.

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Page 18

Southwest Florida BUSINESS TODAY

APRIL 2017

Hodges University adds new Licensed Practical Nursing program In an effort to address the workforce needs for health care personnel in the Southwest Florida community, Hodges University’s School of Allied Health announced the addition of a Licensed Practical Nursing certificate program, beginning in May. “In health care, there is a move towards providing care in a variety of settings outside of hospitals. Licensed Practical Nurses are able to provide care and promote the health and wellness of individuals in long-term care facilities, practitioners’ offices, as

well as in the individual’s own home,” said Dr. Holly Evans Madison, director of nursing at Hodges. As a result, additional health care providers and caregivers are needed to provide the necessary care for these individuals, which is why Hodges is responding to this need with its new LPN program. The LPN certificate program will prepare individuals to take the Nursing Council Licensure Examination for Practical Nurses and become licensed practical nurses. LPNs fill a growing need in health care and are

FILM PAGE 1 5th Avenue Films, in coordination with its satellite office in Los Angeles, currently has content for eight screenplays set to be filmed within the state of Florida. The commitment of 5th Avenue Films to remain in Florida-focused film is an attempt to draw attention to the recent expiration of the $296-million tax incentive program for Floridabased movie and TV production that began in 2010. Proceeds from the May 16 event will fund the efforts to bring the film industry back to Florida. Recent Academy Award Best Picture winner “Moonlight” was fllmed

in Florida and has drawn attention to the serious need for the film industry to consider the long-term effects of the expired incetive program. “We are excited to debut the first of our screenplays meant for film production here in Naples,” said 5th Avenue Films Principal Curry Walls. “We want to keep the film industry alive in Florida and this is just first step in letting the public know we are committed to taking the content we have through to motion picture production.” An awareness event for those interested in learning more about the film industry crisis in Florida will also be held Tuesday, April 11, at 6 p.m. at the Naples Accelerator building on Kraft Rd.

This is a 119-percent increase in revenue and 122-percent increase in jobs for the four-year period, translating into a 30-percent annual growth in both revenue and employees. These companies project continued growth

in 2016, with a 30-percent revenue increase and 33-percent growth in employees compared to 2015. If their projections hold, they will have generated $1.7-billion in revenue and added 1,900 employees over the last five years, a 186-percent increase in revenue and 196-percent increase in jobs since 2012.

CONTEST PAGE 1

able to practice in a variety of settings. “The demand for health care providers is continually increasing in Southwest Florida. At Hodges University, we are dedicated to working closely with area hospitals and organizations to determine ways in which we can meet their needs with workforce-related programming,” said Dr. Donald Wortham, president of Hodges University. “The addition of an LPN program to our School of Allied Health will allows us to provide students with the proper instruc-

tion and hands-on experience needed to become licensed practical nurses in our community.” Approved by the Florida Board of Nursing, Hodges’ LPN certificate program is completed in 12-months. Offered on evenings and weekends at Hodges’ Naples campus, the program will combine in-class lectures, laboratory procedures and clinical experience. In addition, the program is designed to interface with other degree programs, allowing graduates to seek professional growth opportunities.

Estero joins Bonita Springs-Estero EDC The Bonita Springs-Estero Economic Development Council announced a new partnership with the Village of Estero. This partnership is intended to help the BSEEDC better improve the economic development efforts and initiatives in the region. Estero District 7 Councilman Jim Wilson will sit on the board as the village’s voting member. “There seems to be a lot of mutual interest in terms of economic development, which is my focus on the (Village of Estero) council,” Wilson said. Wilson said he is looking forward to working with the BSEEDC. The BSEEDC board is made up of 15 directors and four resource partners, representing the Bonita Springs-Estero business community. The BSEEDC works to build the area’s economy through business expansion, workforce retention and recruitment, and enhancing the qual-

ity of life in the community. Since its inception in 2011, the BSEEDC has had an estimated economic impact of $110 million. “We are thrilled to continue our work in the region with a strong partnership with the Village of Estero,” said Tiffany Esposito, executive director of the BSEEDC. “Estero and Bonita Springs are a growing and thriving region and we welcome the opportunity to expand all of our partnerships.” Estero representatives will be present at the next BSEEDC Open Board Meeting on February 15 at the Bonita Springs Area Chamber of Commerce. This event is free to attend, but registration is required by February 10 due to limited space. Seats can be reserved online at www.BonitaSpringsChamber.com or by calling 239-333-2332.

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APRIL 2017

Southwest Florida BUSINESS TODAY

Page 19

LandQwest Commercial launches investment services division LandQwest Commercial, a full-service commercial real estate company with offices in Fort Myers, Tampa and Orlando, announced the commencement of its Investment Services division. Established in late 2016 with strategic team members Cynthia Shelton, Kane Morris-Webster, Adam Palmer, Chuck Smith, Bruce Micciche and Mike Doyle. These influential thought leaders were exclusively selected to provide superior investment brokerage, advisory and capital markets services across retail, office, industrial, multi-family, hospitality and special-use assets. The roster offers

decades of experience in commercial investment transactions and includes a former Certified Commercial Investment Member International President, two past and one incoming President of the CCIM Florida Chapter, a past President of the Florida Realtors Association, MBA and CRE designees, ICSC Government Relations committee members and perennial CoStar Power Broker recipients. “It’s a privilege to be part of this essential division,” said Shelton. “The company’s growth initiatives and commitment to enhanced customer experiences grant us multi-market collaboration, innova-

tive technologies, and speed-to-market intelligence for core commercial assignments.” “2017 is an exciting time for LandQwest,” said Morris-Webster. “The formation of our Investment Services division offers recruiting and mentorship opportunities, an expanded market share, and quality product and services for our clients.” The expanding team evaluates acquisition, disposition and debt opportunities. They also consult/advise buyers and sellers globally about market inventory and data in real time. Through years of

Business Hall of Fame inductees honored During a dinner and awards ceremony, Junior Achievement of Southwest Florida will induct Teri Hansen, owner and president of Priority Marketing, and Sandy Stilwell, CEO and owner of Stilwell Enterprises & Restaurant Group, into the Business Hall of Fame. The prestigious award recognizes outstanding entrepreneurs who serve as role models for youth through their professional accomplishments and commitment to the community. Hansen and Stilwell will join a

distinguished group of individuals who have been inducted into the Business Hall of Fame since it was founded in 1999. Tickets and sponsorship opportunities are available for Junior Achievement of Southwest Florida’s 2017 Business Hall of Fame, Lee County, which will take place on Tuesday, May 2, with a cocktail reception at 5 p.m. and dinner at 6:30 p.m. at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs.

Hodges U. hosting identity fraud workshops The Identity Fraud Institute at Hodges University will host a seminar aimed at small business and nonprofit leaders. The event will instruct attendees on developing a data breach response plan. Data breaches and identity theft are among the most common security risks for businesses today, Hodges officials said. The average cost to mitigate a data breach is $4 million or $158 per compromised record. In addition, businesses are losing the trust of their customers

whose personal information has been compromised. It’s more important than ever, officials said, for businesses owners, HR practitioners and those in finance, security and IT to understand how to prevent breaches and what to do when one occurs. The seminar will be held April 7 at Hodges University’s Naples campus on Northbrooke Drive from 8:30 a.m. - 4 p.m. For more information, or to register, visit hodges.edu/identity.

experience, specialized education, market research/resources, and above all, personalized client services, the Investment Services division fulfills its mission to “assist clients in even their most complex and critical of investment real estate needs.” The market has been on an upward trend for over 10 years, LandQwest officials noted, and Florida continues to experience tremendous growth in employment and tourism. This team has the knowledge of the Florida market and depth of experience to provide their clients with the best service possible.

Platinum acquires two locations Platinum Dry Cleaners recently acquired two new store locations in January, the first in Bonita Springs and the second in Estero, both on South Tamiami Trail. The stores were previously operated as Classic Cleaners and are now undergoing new branding and training. Andrew and Lynette Rhodes, co-owners of Platinum Dry Cleaners, said their commitment to quality shines through their entire organization, from their pledge to green processing to the highest level of finishing and inspection. Platinum is offering complimentary valet service, which will now cover a larger territory including Estero. Services now include: dry cleaning, linens and households, alterations, handbag repair and restoration, wedding gown preservation, shoe repair, wash and fold, couture care, rugs, upholstery, draperies, heirloom preservation and remediation. Platinum Dry Cleaners has been serving Southwest Florida since 1989. The Rhodes bought the company in 2014. The company has been recognized as a premier custom dry cleaner receiving numerous awards and recognitions. With six locations located in Naples, Bonita Springs, Estero and Marco Island, Platinum continually invests in the latest environmentally safe cleaning methods, finishing equipment, and garment sorting technologies to best serve their clients.

Six tips for optimizing keywords for Google AdWords By Charlie Rose Guest Columnist

Do you want to attract visitors who are looking for what you offer? Track ROI down to the penny? You can do this with Google AdWords. Google AdWords is often overlooked by businesses because it can be expensive. Like any form of advertising, pay per click (PPC) is not for every business, but PPC offers a number of advantages over other forms of advertising. Here are my favorite Google AdWords tactics to get more leads: #1: Create A List of Keywords Keywords are words or phrases that you can use to trigger your ad to show up in search results. For example, if you install air conditioning units, you could use “cheap air conditioning installation” as one of your keywords in your AdWords campaign. When someone Googles “cheap air conditioning installation” or something similar, your ad could appear next to organic search results. Create a list of keywords that are most relevant to your business. Make sure you use specific keywords relevant to the products and services your business offers. Stay away from generic keywords and key phrases. For example, use the keyword “affordable air conditioning installation” rather than “air con-

ditioning.” This improves your ads performance and helps stretch your advertising dollars.

#2: Build a Landing Page The first thing you want to do is build a landing page on your website to send traffic. Depending on what kind of campaign you are running you might build several landing pages for different ads. If you are advertising different services or targeting different cities, you should build a landing page for each service and city. The basic structure of a landing page should include: Headline; Engaging graphic; Business Information; Product / Service Information; Testimonial; Benefits; Call to Action. You will have a higher conversion rate if you target your landing page message with your Adword copy. Landing page targeting will also elevate your Ad Rank, lower your per click cost, and raise your average position. #3: Don’t Use The Display Network This is a great way to burn through money with little or no conversion. The Display Network (AdSense) places your ad on publisher websites that Google matches with your target audience. Even on reputable sites, contextual advertising attracts people not seriously shopping to purchase. If you want to target this market, run a display ad campaign on a CPM basis.

Your goal is to target customers actively searching for your products on Google, not people casually reading an article that might have little to do with what you are selling. Stick with advertising in the Search Network only. #4: Deliver a Resource/Offer The landing page does not sell your product or service. Instead, offer a free resource or redeemable offer— instant coupon, product rebate or free service that is related to what you are selling. If you are selling a wholehouse air conditioning unit, offer free filters or $100 off installation for contacting through the landing page. Whatever your free offer, make sure to instantly deliver it to your potential client by email. This will allow you to touch the client again and begin to build a relationship. In the auto responder email, let them know you will be following up the next business day to schedule an appointment. #5: Inform Your Prospects Nobody likes being surprised with unsolicited emails. Take the extra step to inform your potential prospects that you will be sending emails with relevant information periodically. Make sure to give them a clear opportunity to unsubscribe from your email list. Your goal is to build long-term relationships and repeat purchases. Don’t tarnish your brand as spam.

#6: Use Google Analytics Use Google Analytics to learn valuable insights into how your traffic is reacting to your campaign. A high bounce means that you are getting traffic but have potential for improvement. Try correcting your text, offer, or keyword strategy. There is no point paying for traffic that is not turning into revenue. Reasons for a high bounce rate can include: Landing page content; Incorrect implementation of Google Analytics; Page design; User behavior; Weak offer. Your bounce rate, and improving the bounce rate, is as individual as your business. Provide enough time between changes to collect enough information to evaluate the impact of the changes on your PPC campaign. Business owners choosing to manage their PPC should educate themselves on how to run an efficient and successful PPC campaign. When you manage and create a campaign properly, PPC advertising can take your business to a whole new level. Improperly managing your PPC campaign can waste more money than it would cost to pay a professional to do it.

Charlie Rose, owner of SEO Mechanic, has providing marketing services to Warner Music Group, the US Post Office and other tastemakers. For more information, visit www.seomechanic.com.

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Southwest Florida BUSINESS TODAY

ALL TOWNS AREN’T CREATED EQUAL. Sure, every town has its beautiful park or its lake view. Its grand home or its city hall. But the truth is most towns aren’t created at all. This one is. Babcock Ranch is an entirely new kind of town. One where the streets are planned but the wilderness isn’t. Where energy comes from the oldest source in the world and powers the very newest technology. Where luxurious amenities come at an unluxurious price. This is a town where the frontier meets the front porch in a way that’s never been seen before.

BABCOCKRANCH.COM 877-484-4434

A better life

Broker participation is welcome. Prices, plans, specifications and community design are subject to change. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct information regarding Babcock Ranch, interested parties should refer to written materials provided by the developer, legislative acts related to Babcock Ranch and the covenants and restrictions of the Babcock Ranch Residential Association, Inc. The information provided above is not intended to be an offering and should be considered as informational only.

APRIL 2017