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Special session on insurance likely

Submitted by Jacob Ogles, Editor Special to SWFBT

Legal & Security

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The Florida Legislature wrapped up the 2022 Legislative Session, but lawmakers could end up in Tallahassee again soon. The most pressing reason may be a failure to pass property insurance reform, despite rising premiums and companies reporting $1.5 billion in losses in the last year. “Without the governor engaging a special session, the overall market will see pretty dramatic rate increases, and we are going to continue to see consumers get hit,” said Sen. Jeffrey Brandes, R-St. Petersburg. The Florida Senate this year passed a round of reforms that would have allowed insurance companies to write policies covering the depreciated or cash value of roofs rather

than full replacement costs. It would also limit when consumers can purchase policies through the state-run Citizens Property Insurance, which has rates artificially kept low, as opposed to the private insurance market. However, the House did not pass the bill. House Speaker Chris Sprowls told press during Session the state needed to see the impact of reforms passed in 2021 before tacking more changes to state law. “If what has been told to me in the eight years I’ve been here from the insurance lobby is true, which is that it takes 18 months to see an impact in rates — which is what I’ve been told over and over and over again — then I don’t think we are yet seeing the impact we are having in rates by the bill we passed last year,” Sprowls said. SESSION See page 5

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Brady Photos by Christine trade to the Southof international about the importance Development offices. Buqueras talks Economic Director Carlos the Lee County first-ever stop at Port Manatee Executive during the Port’s west Florida market

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IN THE NEWS

Dave Gammon elevated Charlotte EDO director

Myers

Special to SWFBT

tate market overview.

in the wake of Charlotte County, joinLucienne Pears former director Partners at Babcock ing Kitson and former Business Ranch, elevated and interim Recruitment Supervisor to executive director Dave Gammon Economic Developdirector of the ment Office. face in reGammon is a familiar he development as gional economic three years with his has proven in EDO. Charlotte County continue leading He is excited to like developments several existing See page 19

Florida to communities in second one of four host as part of the Lee County was from seven countries welcome companiesTrade Summit. Manatee, annual International International Trade Hub at Port Fort Lauseries visited Organized by The Business opportunity a and Tampa for one day the 2019 Global Bradenton/Sarasot derdale, Fort Myers,to 29. 26 Office, Southwest each from Aug. ReEconomic Development and the Southwest The Lee County Chamber of Commerce the event, which Florida Hispanic Association co-hosted gional Manufacturers Gulf Railway. Chile, Colombia, was sponsored Seminole from Argentina, Peru and other locales International companies Spain, Mexico, goods, apparel, artisanal El Salvador, Guatemala, food, coffee, fruits, cooking systems featured wine, snack and state-of-the-art to merchandise companies Lee County industryof founded as part summit showcases Port Manatee, at during the summit. Hub and An expo-style from seven nations Trade markets in Florida and business leaders visiting Summit. The International International Trade advice as a vital link between provides expert See page 6 the second annual in 2014, serves world. The hub TRADE throughout the

GAMMON

Privacy & Cyber Security Forum announced

& Cyber SeA special Privacy held on Friwill be at curity Forum 9 a.m. to noon day, Nov. 8, fromNews Community the Naples Daily room. Companies will William C. Huff and insponsor the informational for the community. teractive forum forum is for atThe goal of the clearer undera tendees to gain keep their famito standing of how businesses private. lies, wealth and page 18 FORUM See

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Hoffmann Family buys Hertz Arena, Everblades

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The Hoffmann Family of Companies has entered into an agreement to purchase the Florida Everblades and the Hertz Arena. Plans are underway for a complete renovation of the 8,284-seat, multipurpose arena. The improvements will include enhanced skyboxes, food services and installation of a state-ofthe-art scoreboard. Hertz Arena, which opened in 1998 as Everblades Arena, hosts a variety of events including concerts, Cirque du Soleil, Disney on Ice, boxing and trade shows. The venue offers

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Area companies are building a better future — one made right here in Southwest Florida.

25 suites, two additional ice rinks, a private club and a pub, Breakaway Sports Pub. The arena is also home to the Florida Gulf Coast University Eagles club hockey team of the American Collegiate Hockey Association. “We are optimistic that all of the 330 employees will remain with the Hoffmann Family of Companies,” said Craig Brush, Florida Everblades President and General Manager, who signed a five-year contract and has a commitment from all his senior staff to remain in place. “We are thrilled to be acquired by

A specially focused monthly section exploring the SWFL commercial real estate marketplace.

IN THE NEWS

Fort Myers sixth Business Summit slated for Sept. 20

Holly Bell addresses citrus growers about the 25,000-plus uses for industrial hemp, which can now be grown legally in Florida

Cannabis chief promises rich stash for hemp growers Special to SWFBT Submitted By: Jacob Ogles, Editor

SUMMIT See page 7

When other states started authorizing farmers to grow hemp, it didn’t take long to realize there was no place to sell it. Because no structures had been put in place for processing and manufacturing plants, state officials found themselves rushing a regulatory structure through so farmers could offload their first harvests. Holly Bell, Florida’s first Director of Cannabis, plans to learn from that mistake. She said the Department of Agriculture and Consumer Services will make sure all parts of the burgeoning hemp industry can move forward as soon as new rules unroll later this fall. “When our farmers are ready for a cash flow, we want to encourage them to get going,” she said.

Applications being accepted for the 25th Blue Chip Award The 25th Annual Southwest Florida Blue Chip Community Business Award application deadline is fast approaching. The Blue Chip Community Business Award recognizes successful, small businesses in Lee, Collier or Charlotte County that have overcome adversity to achieve success. Applications must be submitted by Wednesday, Sept. 4. The independent judges select the honoree after all the applications AWARD See page 19

Bell spoke in August at the Citrus Expo and Vegetable and Specialty Crop Expo, where growers from around the region gathered to hear her discuss this new and just recently legal product to diversify their inventory. Just a few years ago, there were no legal reasons to grow cannabis in Florida. Now, medical marijuana dispensaries pop up in more shopping centers each week. Soon, farmers will grow non-narcotic hemp crops. With the 2018 federal farm bill allowing hemp to grow, a budding industry will soon emerge in Florida. The Legislature this year authorized a pilot program for growing hemp in the Sunshine State, and state officials are nearly done weeding through a stack of public suggestions.

GrowFL announced this year’s 50 Florida Companies to Watch honorees, including three from Southwest Florida. Companies to Watch is a statewide competition that identifies companies expected to see significant growth over the next several years. The GrowFL Florida Companies to Watch awards program—now in its ninth year—honors 50 select second-stage companies from throughout Florida for developing valuable products and services, creating quality jobs, enriching communities, and broadening new industries throughout Florida. Chosen from 500 growing second-stage nominations from throughout, Florida, the 50 companies named as the 2019 Florida Companies to Watch honorees generated nearly $1 billion in revenue and added over 900 jobs between 2015 and 2018. Together, the honorees project a 35 percent increase in revenue and 37 percent increase in job growth in 2019 compared to 2018. “These stand-out companies are all led by entrepreneurs, and have demonstrated their capacity and intent to grow,” said Dr. Tom O’Neal, GrowFL executive director. “They also all have critical intellectual property or a niche position that gives them a competitive edge in their markets,” he said. Local honorees include: Cottrell Title & Escrow, Collier County; Mettauer Environmental, Lee County; and VeraData, Lee County . “This list recognizes second-stage Florida companies with passionate leaders who are making a difference in growing and diversifying our economy,” said Jennifer Barrows, GrowFL Chairman of the GrowFL Advisory Board and Business Development Executive with WithumSmith+Brown, PC. Second-stage companies are those

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The Greater Fort Myers Chamber of Commerce has announced an exciting line-up for its 2019 Business Summit, set for Sept. 20. The summit, now in its sixth year, will run from 8 a.m. to 3 p.m. at the Sanibel Harbour Marriott Resort & Spa in Fort Myers. This year’s keynote address is “Communicate Your Way to Success,” by entrepreneur, business coach and international speaker Jason Evers. Evers has traveled to more than 20 countries on five continents

such a prestigious company. Our partnership with the Hertz Corporation and now this new ownership ensures that Hertz Arena will maintain our strong community presence and continue to be the number one choice for entertainment in Southwest Florida.” The team and the arena were previously owned by Peter Karmanos, founder of Compuware Corporation and prior majority owner of the Carolina Hurricanes in the National Hockey League. “Simply put, without the support of

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Estate A specially section exploringfocused monthly mercial real estate the SWFL commarketplace. IN THE NEWS Collier names Pelican as ‘Business of the Wire Month’

During the July 9 Collier County Commission Wire was named meeting, Pelican ty ‘Business of the Collier Counthe Month’ and recognized by was the a manufacturing Board for being County for over leader in Collier 40 years. Pelican Wire President Ted Bill, who received the are truly honored award, said “We Collier County to be named the Month’ for July.‘Business of the Since moving AWARD See page

Gov. DeSantis announces job growth grants

Gov. Ron DeSantis the Florida Departmentannounced of Economic Opportunity Florida are acceptingand Enterprise economic development project proposals for the Florida Job Growth Grant Fund. $40 million is available to fund training and public job projects that support infrastructure growth and employment in Florida. “We know the frastructure projects importance inand workforce training has on economic development,” said DeSantis. “The Florida Job Growth Grant Fund will help Florida communities ensure they GRANTS See page

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Dr. Sandra Kauanui (left) and Noemi Ailynee Ramirez, Y. Perez (right) Jessica Sales, with - TIF Shark Daisy Montanez, Tank winners Swap

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Y. Perez Southwest Florida tion’s business-themedstudents in The Immokalee Foundasummer camp entrepreneurial recently shared ideas their Tank event modeled and garnered awards during a Shark The four-week after the popular TV show. was a partnership Business Management Pathway Coast University’sbetween the foundation and Floridacamp Gulf developed businessInstitute for Entrepreneurship . among them: finding plans that solved problems Students common clothes on a budget; centric finances; handling studentñera; and findinggetting better sleep; planning a quincearestaurants suitable stricted diets. for people with reStudent teams gave presentations about ences, startup costs, their target audiprojected profits, other aspects of marketing entrepreneurial plans and Dr. Sandra Kauanui, enterprises at iTECH mokalee. Judges FGCU Director for of Entrepreneurshi in Im- spoke during the event. Smart Companies the presentations were: Brian p, Rist, The Smart Companies executive chairman; Sofia Blanno, gram allows shoppers to arrange tor of corporate intern; and Matthew Turner, Hertz The through social responsibility. an app, then physically to buy, sell or swap items direcFirst place awards central location exchange those of $500 each went in Immokalee. items at a Shop team of Neika to the Swap & MentorUs, an Exulus, Jessica app that encourages Daisy Montanez Sales, Alondra students to make and Ailynee Ramirez. Estrada, smart financial decisions, interested in dressing earned second place Aimed at students for team members of $250 each fashionably on Alex Soriano, a budget, the pro- ie Etienne, Azael Simon-Quirino Je’an Espinoza, Myrlandand Simson Devesaint.

Fort Myers Mayor

Special to SWFBT Submitted By: Karen P. Moore,

launches Diversi ty Committee

SHARK See page

more inclusive city. Publisher Student Hailey Countryman asked her employer, Sanibel Captiva “It is never too the Mayor if he munity Bank, Comlate to give up had to FGCU’s College on diversity whom a team of advisors Education. your prejudices.” of Henry David Thoreau for guidance. Since he could rely on said, “We In a recent interview she can’t really say the answer to that question was no, we are trying to be at that moment Fort Myers Mayor derson felt inspired Hen- residents representative of our city’s Randy Henand community derson has known a team. Ndiang’ui to create just such have diversity if we Florida Gulf wanted to make Coast University on the council don’t sure the Mayor itself.” She explained was prepared for ter Ndiang’ui for professor Dr. Pe- road ahead the its 18 membersthe committee drew about 10 years and asked him, was a guest speaker and from the commu“Are in his class, “In- really able to handle the truth?” you nity, representing troduction to Diversity,” diversity project moved The ethnicity, forward. in Novemgender and sexualin race, ber. Henderson Beth Countryman, asked students Hailey’s moth- tity. “We can’t be a committee idenhe could do to what er, became make Fort Myers up of old white made involved with men and think the project, going a which led to we are a $25,000 donation to be in charge of diversity.” from DIVERSITY See page 11 Payment Plans Available • Discounted Merchandise Parking Options Discount • Presale • Private Parties & Exclusive Gifts on Hertz Arena Concerts & Family Shows Buy Any 19/20 & Get A $20 Membership Pack FORD’S GIFT & ‘BLADES TOTE CARD BAG Valid on any NEW full, voucher or select membership

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Photo by IMAG History & Science Center Bubbling concoctions, smoldering caldrons and exploding ﬂowers are just some of the fun kids enjoyed at the STEMLab science shows.

Science exploration available at Miromar Outlets STEMLab celebrated its grand opening on Feb. 17. Inspired by the IMAG History & Science Center of Fort Myers, STEMLab is a vibrant and imaginative space, located at Miromar Outlets, designed for the whole family to enrich their experiences and understanding of science, technology, engineering and math.

IN THE NEWS Naples area labor force increased by SWFL labor force up more 8,718 over the year, a 4.9% increase. than 24,000 over the year The Fort Myers area private secGov. Ron DeSantis announced Southwest Florida’s labor force has increased by more than 24,568 over the year. The Fort Myers area labor force in January 2022 grew by 15,850 over the year, a 4.5% increase, and the

tor employment grew by 12,700 jobs over the year, an increase of 5.4%. The industry gaining the most jobs over the year was leisure and hospitality, increasing by 3,600 jobs. The unemployment rate in the JOB See page 13

In attendance at the ribbon-cutting ceremony and celebration were: Jeffrey Staner, vice president of Miromar Outlets; Matt Johnson, IMAG executive director; IMAG History & Science Center Board of Directors and staff; and the Greater Fort Myers Chamber of Commerce. In STEM See page 2

IMPORTANT BUSINESS NOTES  Paycheck Protection Program Loan Taxation To receive loan forgiveness so you will not be taxed on the loan, you must complete the simple application and receive approval. Contact your PPP lender ASAP for more info.  Economic Injury Disaster Loan The Small Business Administration is still accepting applications for

COVID-19 EIDL loan increases only (not new applications), only if you qualify. Call the SBA at (833) 853-5638.  SWFBT Mail Deliveries SWFBT newspaper mail deliveries recently experienced some disruption. Email publisher@swfloridabusinesstoday.com if this has been your experience and you would like to continue receiving the newspaper in the mail.

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Florida Legislature fails to pass building safety legislation

Florida lawmakers failed to take action on important condo building safety legislation before they completed work on substantive bills related to the 2022 Legislative Session. Periodic structural inspections or post-occupancy whole building safety inspections of multifamily buildings was legislation that Floridians overwhelmingly supported by a margin of greater than 4-to-1, according to a Mason-Dixon Florida poll. The legislation was developed in light of the Champlain Towers South collapse at Surfside in 2021. “This was important life safety legislation to help ensure Florida never experiences another Surfside tragedy,” said Allen Douglas, executive director of the Florida Engineering Society and American Council of Engineering Companies of Florida. “It’s a missed opportunity to pass muchneeded statewide building safety guidelines.” In Florida, about 2 million people live in more than 912,000 condominium units that are 30 years or older, and, of the 1.5 million condo units in the Sunshine State, another 131,773 are 20-30 years old. Further, more than 105,000 condo units are more than 50 years old. However, the majority of communities in Florida do not require periodic structural inspections or post-occupancy whole building safety inspections of multi-family buildings to ensure they are safe to live in and not in danger of collapsing. HB 7069 died in the Florida House, after it was amended and fully passed out of the Senate. The legislation would have provided periodic structural inspections, including: • Inspections for condos that are three stories or taller and within three miles of the coast would be required when they reach 25 years of age, and every 10 years thereafter. • Inspections for condo buildings that are three stories or taller and beyond three miles of the coast would be required when it reaches 30 years of age, and every 10 years thereafter.

APRIL 2022

Goodwill hosts Breakthrough Awards Goodwill Industries of Southwest Florida hosts its annual Breakthrough Award ceremony at the Sidney & Berne Davis Art Center on Thursday, April 7. The event recognizes individuals and businesses who have advanced the Goodwill Mission throughout the prior year. The event includes a plated breakfast and videos of each honoree. \ Tickets are $65 each, or $500 for a table of 8 and are available online.. The 2021 Breakthrough Award recipients are: • Wilson Waldrop, Goodwill employee, Chet Perry Achiever of the Year • Walter Barb, Goodwill employee, Employee of the Year • Barbara Zirilli-Lonergan, owner of Zirilli’s Chilly Treats in Cape Coral, William J. Barrett Graduate of the Year • Charlotte County Habitat for Humanity, Employer of the Year • Soy Williams, Volunteer of the Year • Pelican Marsh Golf Club, Philanthropist of the Year The Pelican Marsh Golf Club raised over $42,000 for Goodwill’s Pathways to Opportunity program enabling them to renovate their teaching kitchen making it accessible and user-friendly.

STEM PAGE 1 addition to serving refreshments and presenting science shows, STEMLab provided hands-on activities for all to enjoy including its Science on a Sphere Explorer, Google Earth Wall, Augmented-Reality Sandbox, DrawAlive Studio, and Virtual Reality Experience. In addition, artist Matthew Halstead presented a Bob Ross Painting demonstration while attendees also got to explore and play with a wide range of science, technology, engineering and math games and activities. STEMLab is open daily to the public, free of

Pelican Marsh Golf Club will receive Philanthropist of the Year at the Goodwill Industries of Southwest Florida’s annual Breakthrough Award ceremony. Pathways to Opportunity serves 96 individuals with developmental and intellectual disabilities. Goodwill SWFL is a nonprofit organization that is committed to serving people with disabilities and disadvantages by offering life-changing opportunities to achieve independence. It has been providing services to people with disabilities and disadvantages since 1966 in five counties of Southwest Florida: Lee, Collier, Charlotte, Glades and Hendry counties. For more business news, visit www.swfloridabusinesstoday.com charge. In addition, STEMLab also offers special programs for children and adults including classes, camps, scouting programs and homeschool classes. If you want to take your STEM experiences home with you, STEMLab features a store with STEMTo-Go projects, activities and gifts. For more information and to register for upcoming programs, contact STEMLab at stem-lab.org or call (239) 319-5820. STEMLab is open Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m.

Southwest Florida’s

Largest City SEEKS FLEX/LIGHT INDUSTRIAL DEVELOPERS City-owned Properties Available Financial Incentives Largest Workforce in SW Florida 5th Fastest Growing mid-sized City in the U.S. 25 Miles from Two Airports

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APRIL 2022

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What is the impact of Risk Rating 2.0 ﬂood insurance? Submitted by Karen P. Moore, Publisher Special to SWFBT

The Horizon Council, Lee County’s publicprivate advisory board to the Lee County Board of Commissioners, presented a panel of experts at the end of February to discuss the impact of the recent change from the current National Flood Insurance Program to the new program, Risk Rating 2.0. Panelists included Stephanie Missert, principal/manager of Policy & Regulatory Affairs, Ferguson Group, Washington D.C.; John Gardner, Lee County Insurance; Chris Heidrick, Heidrick & Company Insurance; Shawn McNulty, Lee County Community Development Department building official; and Danielle St. Onge, Coldwell Banker real estate agent. The panel was moderated by Joan LaGuardia, Lee County Manager’s Office performance analyst. According to FEMA informational materials, “Over the last 50 years, FEMA has collected $60 billion in NFIP premiums, but has paid $96 billion in costs. Taxpayers and policyholders are adversely impacted when the program does not generate the revenue needed to pay claims. Risk Rating 2.0 allows FEMA to calculate premiums more equitably across all policyholders based on the value of their home and individual property’s flood risk.” Phase One of the new program was completed in October 2021, according to Missert. “Phase Two, which includes the rest of the policies, is scheduled to be implemented April 21, 2022,” she said. “While action may be taken to extend the current program, we do not expect Congress to roll back the new pro-

“Roughly two-thirds of policyholders with older pre-Flood Insurance Rate Map homes will see their premiums decrease ... Homeowners who previously were not required to have ﬂood insurance will have to have it now.” — Chris Heidrick, Heidrick & Company Insurance

gram. Efforts to this end have not been successful so far, although taking measures like capping the rate increase and taking steps to help the lowest-income households may happen.” McNulty said: “There are currently 133,000 flood insurance policies in effect in Lee County and not all policyholders are affected by this change. Those homes most impacted by Risk Rating 2.0 are 1) older structures, primarily those built before 2008 and 2) those closest to flooding sources. “We are going through the flood zone map updates now, and the new changes are supposed to go into effect in December of this year.” While informational materials provided by FEMA indicate, “Roughly two-thirds of policyholders with older pre-Flood Insurance Rate Map homes will see their premiums decrease,” Heidrick noted, however, “Homeowners who previously were not required to have flood insurance will have to have it now.” FEMA notes there are several ways policyholders can mitigate insurance increases, including 1) self-mitigating (i.e. by acquiring an elevations certificate,); 2) obtaining access to pre- and post-disaster grants that may be made available to states, tribes and communities and 3) ensuring their state and local

governments are enforcing building codes and zoning regulations, applying for assistance grants, maintaining a revolving loan fund for flood risk reduction projects, etc. Gardner shared, “My personal flood insurance policy, which is separate from my homeowner—increased from $500/year to $2,000/year after a zone change a few years ago. I was able to get it lowered to $1,000/year with an elevation certificate. In October 2021 it would’ve jumped to $7,800/year under RR 2.0 but because I already had coverage I’m capped at an 18% increase every year until I hit that $7,800. And I’m not on the water.” St. Onge stated, “2.0 will greatly affect homeowner home purchases because it affects the buyer’s buying power. For example, the cost was a few hundred dollars/year and now it is $4,000/year. So when the homebuyer can only afford to invest $220,000, the insurance then impacts the value of the home and the lower-end buyers are pushed out of the market.” She added, “And while you can purchase private flood insurance, these private policies are not as accepted by banks and lenders: federally-backed policies are better to have.” INSURANCE See page 4

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APRIL 2022

DEO opens community planning grant program

LEGAL & SECURITY

Ensure your website meets ADA compliance

ADA Compliance: What is it? The Americans with Disabilities Act was passed in 1990. In 2010, the U.S. Department of Justice passed the ADA Standards for Accessible Design, which mandates all websites and all information technology and electronics to be accessible to people with disabilities, such as hearing loss and vision impairment. Under ADA Title I, businesses that operate at least 20 weeks or more annually and with at least 15 full-time employees are covered. And in Title III, companies that fall into the category of “public accommodation” (e.g., banks, hotels, public transportation) are obliged to comply. Importance of ADA Compliance Did you know that digital ADA lawsuits increased by 15% in 2021 and 74% of these lawsuits target e-commerce sites? Another study shows that 10 ADA-related complaints per day were filed in 2021. Indeed, making sure your website is ADA-compliant saves your company from a lot of trouble, especially if you’re selling something online, be it a product or service. Lawsuits aside, following the ADA guidelines could also increase your engagement rate significantly. Studies show that ADAcompliant sites have better conversion rates, watch duration, and SEO rankings. Ways to Make Your Website ADA-Compliant Making your website ADA-compliant can be done in many ways. Make sure to refer to the ADA Web Accessibility Standards & Requirements to make improvements to your site. You might also like to consider the following

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simple tweaks to address accessibility issues: 1. Create text transcripts for audio and video content. 2. Identify the language of the website in the header code. 3. Make sure the site’s layout is organized and consistent. 4. Create alt tags for audio, image and video files. 5. Offer options and alternatives when users encounter input error. 6. Allow users to enlarge the site’s BY ANDREAS font size. DOLLESCHAL 7. Always consider color and conGuest Columnist trast sensitivity. 8. Include keyboard navigation options that allow users to interact with different website elements, such as dialogue boxes, drop-down menus, forms, CTAs and widgets. 9. Make sure the site’s URLs are descriptive. 10. Avoid using tables and placeholder texts. Yes, following the ADA guidelines might require you to tweak your site, which requires resources. But you can always contact a professional website development company to help you out. If you need help making your Website ADA compliant please reach out to us. Expert help can get you a long way. Andreas “Andy” Dolleschal is the president and CEO of Smargasy. Contact (239) 214-8592 or a.dolleschal@ smargasy.com.

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The Florida Department of Economic Opportunity is accepting proposals for the state’s Community Planning Technical Assistance Grant program for state fiscal year 2022-2023. Administered by DEO, the CPTA Grant program provides local communities an opportunity to address various planning initiatives such as economic development, resiliency strategies and critical local planning issues. Additionally, the program promotes innovative planning solutions to protect Florida’s natural resources. Communities may receive up to $75,000 in CPTA grant awards. Funding is contingent upon appropriations by the Florida Legislature and the Governor’s approval of the state’s budget. “The community planning investments that we make in Florida’s rural and urban areas today will ensure a bright future for families who will call our state home for generations to come,” said DEO Secretary Dane Eagle. “I am proud to announce the Department is accepting grant requests for projects that will help strengthen Florida communities by addressing their economic development, resiliency, and planning activities.” Florida counties and municipalities are eligible to submit proposals individually, or regional planning councils may submit proposals on behalf of the region with support, in writing, from the counties and municipalities impacted by the project. Applicants are encouraged to seek funding for innovative, creative or unique approaches to planning, development and infrastructure in their communities. Eligible entities may submit their grant requests for funding to DEO on or before 11:59 p.m., Eastern Time, on Monday, April 11. Submission of a request for funding does not guarantee that funding will be provided. DEO will consider grant requests received by the deadline listed above before grant requests received after the deadline. To learn more about the CPTA Grant program, eligibility requirements, and how to submit a proposal, visit www. FloridaJobs.org/CPTAGrants.

INSURANCE PAGE 3 When asked about the impact on commercial structures and investment properties, Gardner stated, “Some of my clients are experiencing dramatic changes while others are not. It does not seem as bad with commercial buildings. “In fact, there is a big decrease for older homes, which includes commercial buildings. Some of my commercial clients were way overpaying and now they are seeing a decrease, but some were way underpaying as well.” Heidrick added, “2.0 is not a bad rating structure, the problem is in the affordability. We all need to urge Congress to work on the affordability framework, outside of the NFIP, because at some point in the future the rate cap will expire—and then it will be too late to act.” Missert urged, “At the local level, keep track of your specific experiences and make your Congress members aware of them because they are not hearing about many negative experiences at this point—and those are what Congress members can both relate and respond to.” Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday. com/calendar

APRIL 2022

Southwest Florida BUSINESS TODAY ®

Page 5

LEGAL & SECURITY

Avoid these top ten HR mistakes small businesses make

You may have heard the phrase “You don’t know what you don’t know.” As an HR Leader in the Community, one of my goals is to educate with some “HR in the Know” to keep small businesses out of trouble and in compliance. Karen’s Top 10 HR Mistakes Small Businesses Make are: 1. Difference between Employee vs. Independent Contractor: IRS has a “Right to Control Test” to measure Behavioral Control (does the company have the right to control how the person does the work?); Financial Control (does the person have an investment in the equipment or tools used to do the work?); and the Type of Relationship (does the person have paid benefits?). 2. Classification of Exempt vs. Nonexempt: Exempt employees are not paid overtime and making more than $684 per week. Nonexempt employees must be paid overtime (time and a half) for all hours worked over 40 hours per week (even if the employee is paid a salary) and making less than $684 per week. 3. Making bad hiring decisions: A bad hire will negatively impact five crucial areas in your company: productivity, morale, performance, retention and culture. In addition, it costs your company two-thirds of their annual salary. 4. Poor onboarding process and paperwork: On-

SESSION PAGE 1 The 2021 reforms, which were sponsored by Rep. Bob Rommel, R-Naples, applied a three-year time frame when disaster damage could be claimed, and put in place alternatives to court for settling disputes between insurance companies and claimants. Industry leaders say the reforms passed last year simply haven’t had enough effect at all. Florida insurers reported collective losses of $1.5 billion in 2021. Additionally, parts of the law involving solicitation were struck down

boarding starts way before the offer letter. It starts with the recruitment. Make it an experience and create excitement. Tip: Do you have an onboarding checklist? 5. Not conducting background checks: A background check plays a crucial role in making better hiring decisions. Remember: not all arrests lead to a conviction; talk to the candidate with empathy vs. judgment. 6. Poor recordkeeping requireBY KAREN ments: Must comply with FLSA SHEPHERD overtime requirements and DOL Guest Columnist regulations with respect to tracking. Where are you keeping your employee records? Do you have three separate employee files, General, I-9 and Medical? 7. Thinking an Employment Handbook is not necessary: An Employment Handbook is necessary as soon as you make your first hire. This of it as an opportunity for a one-stop-shop for information FOR your employees and protection FROM your employees claims. 8. Understanding Controlled Groups and Common Ownership when owning two or more businesses: Common Ownership affects the Affordable Care Act compli-

by courts on First Amendment grounds. Almost a year after the last round of reforms went into effect, it hasn’t stopped challenges for providers. “We brought a garden hose in while a fire is raging, when we have a firetruck in the driveway,” said Michael Carlson, president and CEO of the Personal Insurance Federation of Florida. “It’s time for the firetruck.” Sen. Jim Boyd, R-Bradenton, sponsored reforms last year and this year. He worked with the House on a number of compromises, including proposing a change in deductibles on roof policies as opposed to allowing policies with

ance requirements of 50 full-time employees that are part of a controlled group and subject to “pay or play” penalties. 9. The true meaning of “at will” when terminating: It’s never easy to terminate an employee. However, keep in mind that just because Florida is an “at will” state and you can fire with no cause and no warning or just because, think twice. Remember to document, document, document and to be brief, factual and compliant to avoid repercussions such as being pursued for wrongful dismissal and have to pay damages. 10. The Importance of leading with compassion, empathy and heart: “People don’t care how much you know until they know how much you care” — Theodore Roosevelt. By enriching the lives of others, you will build better organizations and teams, you will create more – just by caring more. Now, you are a little more “HR in the Know.” Crush it. Karen Shepherd is the owner of HR by Karen and President of HR Collier. Shepherd offers expert onsite, remote and interim Human Resources services, recruitment, training and presentations. Contact (239) 776-5919 or Karen@HRbyKaren.com. Learn more at www.hrbykaren.com.

depreciating amounts. “We wouldn’t have fixed all the problems but we would have moved the needle in a positive direction,” Boyd said. In his private job, Boyd sells insurance but increasingly sees consumers priced out of the market. As a result, Citizens Insurance is now adding about 600 policy holders a week, and already has in excess of 500,000 clients in the country. Brandes said that’s an enormous problem the next time a major hurricane or other disaster impacts a significant number of homes. That’s because as a public insurer, the state

government holds responsibility to back claims, and that leaves the state exposed financially when estimates begin rolling in. During the 60-day Session, Brandes said seven insurance providers announced they would no longer write policies on Florida property, and two Florida-based companies failed. The policies for those companies have been picked up by others in the market, but that can’t last. Should more businesses close, Brandes said chances of a Special Session go up. He figures there’s a 70% chance the Governor calls a special session on insurance reform.

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Southwest Florida BUSINESS TODAY ®

APRIL 2022

Lee Commissioners approve contract for sports complex

The Lee Board of County Commissioners voted to approve a contract to design, permit and provide construction administration services for improvements to the Player Development Complex in Fort Myers. Due to the increased demand of outdoor sports facilities and growth of Lee County population,

the facility on Edison Avenue will be refreshed to include additional parking spaces and shade structures to the main stadium and auxiliary field. The existing maintenance road will be paved to provide better access to maintenance equipment. The facility, which has five ballfields, batting cages and ancillary buildings, hosted 46 baseball

tournaments in 2021. The $115,000 contract is neering Inc. and the project Tourist Development Taxes term lodging. The design is expected months to complete.

with Johnson Engiwill be funded with collected on shortto take about nine

Naples Soap Company opens largest store in Kissimmee

Naples Soap Company, a retail destination known for premium-quality skin and hair care products, announced the opening of a 2,500-square-foot store at the Promenade at Sunset Walk in Kissimmee. This location will be the largest store for the growing retailer and was designed with an all-new branded look featuring modern décor, acoustic lighting, decorative epoxy floors and free-flowing fixtures. “We created this new layout to truly heighten the customer experience. From the moment a customer strolls by our store, they’ll be drawn in by the tropical scents and eye-catching products,” said Deanna Wallin, Naples Soap Company founder and CEO. Customers will be treated to product demonstrations at a large custom-made sink with double faucets in the middle of the store where they can try the Com-

pany’s soaps and scrubs. “All it takes is just one sea salt scrub demo for a customer to get hooked. They can truly experience a difference in how our products feel and smell on their skin.” In addition to carrying over 300 private-labeled Naples Soap Company products and gift sets, the store will feature Florida-focused items like tropical hats, trendy sunglasses, floral cover-ups, super-soft pajamas, boho beach bags and jewelry. The high-traffic, tourist destination formula has worked well for Naples Soap Company in other vacation destinations, including HarborWalk Village in Destin, Fishermen’s Village in Punta Gorda, and the Company’s flagship store at Tin City in Naples. The Kissimmee area attracts millions of visitors each year due to its close proximity to Disney World, Universal

and Sea World. This new location will provide great exposure on a local, national and international scale. “We’re looking forward to introducing our new store design and the Naples Soap Company brand to families visiting the area and to nurturing relationships with local shoppers,” said Wallin. Founded in 2009, Naples Soap Company has been helping people with sensitive skin by providing a premium collection of skin and hair care products that are made in the USA with high-quality, natural ingredients. The Company is best known for its doctor-recommend The Eczema Kit, natural soaps, body butters, sea salt scrubs and luxury bath bombs. Naples Soap Company products are designed to stimulate the senses, soothe skin and pamper the soul.

Naples broker team celebrates banner year Naples-based CRE Consultants agents Dave and David Wallace have released their 2021 Year-end results. The father-son team expanded upon their prior success by averaging over one transaction per week in 2021, resulting in over 127K-sf leased or sold for the year. Among other highlights, these transactions included over 18,000 square feet leased in the 1100 on Fifth Building as well as over 37,000 square feet in the Collier Park of Commerce development and a single 20,000 square-foot lease to FineMark Bank. When asked about the Wallace Team’s success, Dave Wallace, CCIM, SIOR replied that “While hard-work and long-term market knowledge certainly play a part, we really owe our success to the support we get from loyal relationships with our clients, the support of an outstanding team and having the privilege to be a part of the amazing Naples and Collier County community.” CRE Consultants is a commercial real estate services firm serving the Florida market. CRE Consultants provides strategic advice and execution for property sales and leasing; property management; valuation, research and consulting.

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APRIL 2022

Southwest Florida BUSINESS TODAY ®

Page 7

Resolving Southwest Florida’s aﬀordable housing woes In early March, the Florida House passed a bill designed to help local governments and developers create more affordable housing opportunities. SB 962, Residential Development Projects for Affordable Housing has now passed both the Senate and the House with unanimous bipartisan support and appears on track for the Governor’s signature. The bill would allow local governments to approve residential and mixed-use developments on any parcel of land zoned for commercial or industrial use, as long as at least 10% of the project’s units are reserved for affordable housing. The bill is seen as a potential booster shot to cure the state’s deficiency of workforce housing. While this is admirable, it should not be our only action to resolve the affordable housing crisis in our area. Aﬀordable housing in Florida For those seeking affordable housing options, Florida is one of the most challenging states in the nation. A 2021 report by the National Low Income Housing Coalition notes while no state has an adequate supply of affordable housing, the Sunshine State is in the nation’s bottom five with a deficit of more than half a million affordable and available rental units for households earning 50% of the area’s median income. Increases in the cost of housing far outpaced wage growth in Florida. A 2021 study by QuoteWizard notes while wages statewide grown nearly 21% over 10 years, median home prices jumped 99.3% during the same period. Potential solutions to a crisis There are three potential answers to the affordable housing problem. However only one is a truly realistic scenario. The possible solutions are to: • Increase wages • Decrease the cost of housing

• Increase housing supply We’re seeing progress statewide in income growth, although not at the level we would need to catch up to our current home prices and rental rates. We also expect to see some sort of correction in our housing market in the future, but it’s doubtful home prices will fall significantly. Instead, we expect to see home and rental costs simply stabilize. BY GARY The biggest impact we can have TASMAN on resolving our affordable housGuest Columnist ing woes would be to increase the amount of housing stock in our communities, and to do it more quickly than demand is growing. Increasing supply through density With the exception of our region’s coastal areas, Southwest Florida is a haven for single-family homes and gated communities. While that makes for a pleasant suburban feel, it also increases urban sprawl, making it more expensive to live here. Sprawl means municipalities must pay more to police, fire, ambulances, public transportation and sanitation services, which in turn raises local taxes. Residents in sprawling areas endure longer commutes and use more gasoline, further raising the cost of living. The most logical solution to ease the burden of urban sprawl is to increase density— the number of housing units allowed per acre of land. By concentrating density in areas with adequate infrastructure, we can reduce the cost of providing municipal services, thus keeping our costs of living lower. Higher density also provides the opportunity for more housing diversity, like apartment

units ranging from one-room studios to four-bedroom penthouses, as well as condominiums, duplexes and other multifamily options. Concentrated development in Southwest Florida Here in Southwest Florida, we already see examples of municipalities strategically concentrating development. Fort Myers’ Midtown neighborhood represents one example. Infrastructure improvements will accompany the development of this area, which will include high-density housing within walking distance of the desirable River District. Charlotte County employs a strategy called Transfer Development Units, which identifies appropriate locations for higher-density development, as well as areas where density should be reduced. The goal of the TDU program is to encourage the removal of outdated platted subdivisions and lots and support sustainable, higher-density mixed-use development. In Collier County, the East Naples development plan hopes to spark more walkable neighborhoods and mixed-use communities with workforce housing opportunities. While Florida’s SB 962 should be celebrated as a victory for affordable housing advocates, local governments have tried to incentivize developers to hold back units for affordable housing for decades—with minimal success. Instead of encouraging builders to create more affordable units, they often discourage developers from pursuing projects at all. However, government incentives, paired with smart growth and higher density developments, may offer the key to solving our local affordable housing troubles. Gary Tasman is the founder of Cushman & Wakefield Commercial Property Southwest Florida and serves as CEO/Principal broker. Contact him at (239) 489-3600.

LandQwest sells commercial oﬃce building Meadowcreek Investments purchased the 65,252-square-foot office building at 2675 Winkler Ave. in Fort Myers for $8.9 million. This is the second time the “Southwest Professional Building” sold since January 2021. Since then, it has risen in value by nearly 31%. The building was 100% occupied at the time of the February 2022 sale and hosted tenants such as Millennium Physician Group, US Renal Care, Early Learning Coalition of Southwest Florida and GHD. Adam Palmer represented the seller, DKM Property Holdings, and Jim Doane and George Vukobratovich represented the buyer in this transaction. More closed leases Freedom Venture Management purchased 4.34 acres on Northeast 10th Place in Cape Coral from Summit 69

HEALTHCARE SERVICES GROUP

Ave for $3.05 million. Bob O’Connor of LandQwest Commercial represented the seller in the transaction. 1875 Holdings purchased 7.39 acres on Commercial Drive in Fort Myers from Yowell Real Estate and Jurgensen Real Estate for $1,995,000. Michael Price, ALC of LandQwest Commercial represented the buyer in the transaction. Newly closed sale Thesen Asian Bistro leased 2,978 square feet of retail space in ‘Restaurant Row’ on Collier Boulevard in Naples from Advanced Southwest Group. Mike Concilla and Laura Cari of LandQwest Commercial were the transaction agents. Jersey Mike’s leased 1,600 square feet of retail space in Pine Island Crossing on Northeast Pine Island Road in Cape Coral from Pine Island Crossing. Bob Pekol of LandQwest Commercial was the transaction agent.

Don’t forget to post your virtual and in-person B2B events to swﬂoridabusinesstoday.com/ calendar SWFL’s most comprehensive B2B event calendar

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Southwest Florida BUSINESS TODAY ®

APRIL 2022 APRIL 2022

Southwest Florida BUSINESS TODAY ®

Page 9

COMMERCIAL REAL ESTATE MARKET COMMERCIAL REAL ESTATE MARKET A look at commercial real estate trends & topics in Southwest Florida

A look at commercial real estate trends & topics in Southwest Florida

CCIM

ENN LUTHRINGER, CCIM Lee, Collier & Charlotte Counties A partner with CRE Consultants and 15-year commercial real estate veteran, he specializes in the medical and professional office market.

CRE CONSULTANTS

239-994-3703 enn.luthringer@creconsultants.com www.creconsultants.com

Lee, Collier, Charlotte & Hendry Counties

If you are a CCIM-SWFL Chapter member, as a benefit, you are eligible to participate in this section. Contact 2021 CCIM-SWFL President Artem Nashman for details at anashman@midlandtrust.com

CENTURY 21 COMMERCIAL • COMMERCIAL • MULTI-FAMILY SELLING PARADISE

• MEDICAL OFFICE • GENERAL OFFICE • VACANT LAND

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CARLOS ACOSTA, CCIM Lee, Charlotte, Collier & Sarasota Counties

With dedicated space for informa�on: • On our website with a Commercial Real Estate sec�on & directory • In our quarterly Commercial RE Market pullout in both the print & digital versions of SWFBT • With zoned and full-run inserts • With guest column opportuni�es • With digital marke�ng op�ons

30 years of experience in Florida real estate with 20 years in Southwest Florida. Servicing in all facets of commercial real estate, both sales and leasing, and specializing in shopping plazas and strip centers.

2019 CCIM-SWFL President Ron Struthers says: “This ad got me listings. It works!”

• COMMERCIAL • OFFICE • INVESTMENT

We Care About SWFL Commercial Realtors

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Managing Principal/Qualifying Broker. Specializing in acquisitions and disposition of retail, office, industrial, land and investment sales. 5-time CoStar Powerbroker.

COMMERCIAL REAL ESTATE MARKET For more informa�on, call Karen at (239) 770-7527

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• • • • •

RETAIL OFFICE INDUSTRIAL LAND INVESTMENT SALES & LEASING

A look at commercial real estate trends & topics in Southwest Florida

Choose the right commercial professional for you Why use a CCIM?

LANE BOY, CCIM

Local expertise backed by Cushman & Wakefield’s national/global reach. Specializes in land sales and acquisitions in the SWFL area.

CUSHMAN & WAKEFIELD - CPSWFL 239-675-3215 lboy@cpswfl.com www.cpswfl.com

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WILLIAM H. ROLLINS, JR., CCIM, ALC Lee, Collier, Charlotte, DeSoto & Hendry Counties

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THERESA BLAUCH-MITCHELL, CCIM

Lee, Collier, Charlotte & Sarasota Counties SWFL CCIM Past President, Florida CCIM Membership Chair, CCIM International Committee. Hablo Español.

SPERRY COMMERCIAL GLOBAL AFFILIATES 239-265-2628 theresa@ccim.net www.sperrycga.com

• INVESTMENT • RETAIL • OFFICE • INDUSTRIAL

BEV LARSON, CCIM

There are countless benefits to working with a CCIM. Commercial real estate investment requires the counsel of a qualified professional. A Certified Commercial Investment Member provides clients with the assurance that every decision will be made in the best interest of their investment objectives. When assembling a commercial real estate investment team, start with a CCIM.

Lee, Collier, Charlotte, Hendry, Glades & Desoto Counties

CREDIBILITY

CCIM is the most prestigious designation commercial real estate professionals can achieve within the industry. Graduate-level education, coupled with industry-leading technology tools, practical proven experience, and in-depth knowledge of their local markets, gives CCIMs the ability and the credibility to conduct business conﬁdently and successfully. By partnering with a CCIM, you eﬀectively utilize the top-level, most reliable performers in the industry: with an average of 19 years of experience, 70% of CCIM members hold executive-level positions and 90% of members refer clients to other business services. When you use a CCIM, you choose the most credible professional in the business.

eas to small cities and towns. A truly global network, CCIMs are a powerful force in markets large and small. When you use a CCIM, you choose a trusted community of real estate professionals that are consistently sought for their dependability, intelligence, success and conﬁdence.

INTEGRITY

to close thousands of transactions annually, representing more than $200 billion in value. But closing transactions is only part of what CCIMs can do. In addition to holding dealmaking occupations in every property sector, CCIMs are also found in’ leasing, asset management, development, lending, ﬁnancing, property management, site selection and corporate real estate positions. So, whatever assistance your real estate project requires, a CCIM can help you achieve a better result. In fact, only 6 percent of all commercial real estate practitioners hold the elite CCIM designation, which reﬂects not only the caliber of the program, but why it is one of the most respected designations in the industry. When you use a CCIM, you choose a professional who produces measurable results.

Lee, Collier, Charlotte, Hendry & Glades Counties Larson has over 39 years of diversified experience in the SWFL market. She is a Certified International Property Specialist. 2018 Florida CCIM Chapter Southwest District President.

LAHAINA REALTY 239-281-1290 bev1314@aol.com

CCIM designees are bound to the strictest ethical guidelines and standards of practice in the industry today. In addition, each CCIM has successfully completed a graduate level program comprised of 160 hours of education. If you ask around the industry, you’ll learn that companies and other real estate professionals are more likely to seek out experts who possess the CCIM designation, as they know CCIM stands for trust, knowledge and reliability. When you The CCIM designation is conferred by the ChicagoCOMMUNITY based CCIM Institute, a commercial real estate aﬃliToday there are CCIMs in every state, across Cana- use a CCIM, you choose experts with integrity. ate of the National Association of REALTORS. Learn da and Mexico, and in more than 30 countries around more about the value of working with a CCIM at the world. Domestically, the network encompasses MEASUREMENT Overall, CCIM’s global network enables members www.ﬂccim.com/districts/southwest-district. more than 1,000 markets, from large metropolitan ar-

About Southwest Florida CCIM District

The Southwest Florida CCIM District is a chapter of the CCIM Institute, Commercial Real Estate’s Global Standard for Professional Development. The CCIM Institute was established in 1954 to give practitioners of Commercial Real Estate the valuable opportunity to further their business practices through focused education and networking opportunities. Today, with the addition of advanced technology resources, CCIM is the Global leader in Commercial and Investment Real Estate education and services. The Certiﬁed Commercial Investment Member (CCIM) designation is recognized as the hallmark of professional competency. Belonging to CCIM means being part of an ethical and knowledgeable network that fosters lasting relationships based on mutual respect.

RANDY KRISE, CCIM

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BROKERS ANALYSTS ADVISORS CONSULTANTS

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Page 10

Southwest Florida BUSINESS TODAY ®

APRIL 2022

LEGAL & SECURITY

US Renal Care adds four dialysis facilities

Attorneys are just another form of insurance

U.S. Renal Care (USRC), a leading provider of dialysis services caring for more than 26,000 Americans living with kidney disease, announced it has further expanded its incenter hemodialysis services in Southwest Florida with the opening of four additional facilities. This brings U.S. Renal Care’s presence in the area to a total of seven clinics after successfully opening three new clinics in the area between Fall of 2020 and Spring of 2021. The USRC clinics, located in areas across the southwest region of Florida, offer home and in-center hemodialysis treatment for individuals with end-stage renal disease in Cape Coral, Fort Myers, and Lehigh Acres. Cape Coral South and Fort Myers South are the largest clinics with 25 chairs, while Lehigh Acres has 17, and Cape Coral North has 13 chairs. All seven facilities are brandnew, with state-of-the-art equipment, and offer heated massage chairs for patients receiving hemodialysis run by experienced and caring staff.

Should you drive a motor vehicle without insurance? If you never wreck your car or it is not stolen there is no consequence. Similarly, if you own a house or building and there is no fire, no damage, no theft and no one gets injured on the property, no problem. You can say you didn’t insure your car or property for 10 years and saved $35,000 to $40,000 if you’re lucky. And so it is with attorneys. If you don’t use them and never have a problem, you win. Right? But you’re gambling. As Clint Eastwood asks, “You feeling lucky Punk?” I’ve seen too many learn the hard way over the years and everybody pays. I’m not a gambler. It’s not worth it. I have had claims on my insurance and lawsuits over things on my property that are beyond my control, including lawsuits over leasing space and purchasing property. Things that even those most diligent couldn’t have seen coming. Using an attorney from the minute you anticipate signing a contract is the act of a wise businessperson. Like buying the insurance you hate to write that check for… until you need it, then cleverly pat yourself on the back as being so smart. Let’s say you are entering into a contract to purchase a $500,000 building. As the buyer, you are generally required to show serious intent by putting down earnest money. Let’s say in this example that is $25,000. When you hand your $25,000 check to the other Realtor, their attorney or a title company, is your money at risk? After all, the contract says you have 30 days due diligence. After 28 days of the due diligence, you discover that this property won’t work for your project. That is the purpose of due diligence. Per your contract you give the selling side adequate notice that you are cancelling the deal, which says you are due your money back. You’ve done everything right. BUT, the other side says they will not return your deposit. What do you do? You have not violated your contract. What’s your next move? You say they are stealing your money — and you are right.

Randy Krise is the Broker/Owner of Krise Commercial Group and can be reached at (239) 633-8672 or randy@krisecg.com.

CRE Consultants honored with CoStar Power Broker Awards

Introducing ALDEA

Groundbreaking: Fall 2022 Occupancy: Spring 2024 MIDTOWN FORT MYERS’ INTIMATE URBAN LIFESTYLE EXPERIENCE Studio, One and Two Bedroom Apartments Located between Central Avenue, Market Street and Fowler Street, ALDEA is one of the first planned communities for Midtown and is expected to transform the landscape of the surrounding area. 300+ units housed within two residential buildings looking inward to multi-functional courtyard spaces.

A fitness center enables an active lifestyle and a parking garage provides a desired convenience.

A mix of studios, one and two bedrooms, several of which offer additional dens.

CRE Consultants, one of the leading commercial real estate services and property management firm in Southwest Florida, has earned CoStar Power Broker Awards as Top Leasing Firm for 2021. This annual award recognizes the “best of the best” in commercial real estate brokerage by highlighting the firms and individual brokers who closed the highest transaction volumes in commercial property sales or leases in 2021 within their respective markets. CRE Consultants’ top-performing agents also garnered Power Broker awards for their exceptional performance in 2021. Randal L. Mercer, Enn Luthringer, CCIM, Dave Wallace, CCIM, SIOR and David Wallace

earned the Top Office Leasing Broker Award. With the largest independently researched database of commercial real estate property information available online, CoStar can easily identify the top firms and brokers in each market throughout the U.S. and Canada. All awards are based on transaction data maintained in CoStar’s commercial real estate database. CRE Consultants is a commercial real estate services firm serving the Florida market. CRE Consultants provides strategic advice and execution for property sales and leasing; property management; valuation, research and consulting.

We Care About SWFL Commercial Realtors With dedicated space for informa�on: • On our website with a Commercial Real Estate sec�on & directory • In our quarterly Commercial RE Market pullout in both the print & digital versions of SWFBT • With zoned and full-run inserts • With guest column opportuni�es • With digital marke�ng op�ons For more informa�on, call Karen at (239) 770-7527

Randy Krise, CCIM

Commercial Real Estate Broker Cell: 239.633.8672 Email: Randy@KriseCG.com www.KriseCG.com

You call the authorities and one by one they tell you, “It is a civil matter, you have to sue them.” Now you turn to an attorney but you are late to the party. Right out of the gate, you will have to pay filing fees, attorney time, a $10,000 retainer, and you are just getting started. You’re feeling like you are protected because the contract says your attorney’s fees can be awarded – but that does not mean they will be. First, you hope they don’t pull out some bogus reason why they shouldn’t have to give back your BY RANDY earnest money and you can win your case. KRISE Then, you have to have another hearing for Guest Columnist attorney’s fees. Cha-ching. Then you hope the judge agrees with you and awards the money. So now you get a judgement for your money and attorney’s fees. So far so good. Don’t expect them to just hand over your money. They say they don’t have it. Huh? Now what? This is a nightmare… and you did nothing wrong. Sounds farfetched but it is reality. The moral of the story is do not enter into contracts without your attorney on day one. It is an investment— perhaps the cheapest insurance policy you’ll ever buy. One whose pays off is protecting you from problems that take money and time to solve. The grinding frustration of lawsuits is not only expensive, but it averts your attention from making money. Take my advice. Be a savvy businessperson. Bite the bullet and hire an attorney and buy insurance. You will sleep better and have all your energy for production instead of destruction.

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APRIL 2022

Southwest Florida BUSINESS TODAY ®

Page 11

EHC takes oﬀ with six new projects for the new year of 2022 EHC, a construction company that provides preconstruction, earthwork and infrastructure services, announced six new projects: the development of the AC Marriott of Naples, Punta Gorda Airport, Venice Airport, the development of Naples Square Commercial, the third phase of Central Avenue, and the enhancement of roadway safety along County Roads 833, 835 and 846. EHC has remained busy throughout 2021 by continuing to work on a variety of projects. As the site construction company has entered the new year of 2022, EHC is currently in the midst of working on high-value projects with numerous existing and new clients.

Venice Airport For the Venice Airport project, EHC has been contracted by Wright Construction Group and responsible for the clear and grub, earthwork, excavation, embankment, subgrade and baserock for the 2,450-foot extension to Taxiway E. The work will involve placing approximately 2,800 tons of asphalt over 2,800 cubic yards of limerock, installing drainage structures, laying drainage pipes and installing airfield signage and lighting.

AC Marriot Naples EHC is undertaking the construction work on the new hotel site under the direction of OTO Development. In order to fulfill the requirements of the AC Marriott project in Naples, Florida, EHC will be supplying sitework, erosion control, fill imports, soil remediation, underground utilities, storm drainage, concrete curbing and brick pavers.

thority: “The runway was constructed in the 1940s and has endured decades of takeoffs and landings. Therefore, it is necessary to remove and reconstruct the center portion of the runway along its entirety.”

Central Avenue (Phase III) In conjunction with existing customer, Ronto Group, EHC is providing sitework, clear and grub, excavation for the underdrain, sidewalk, courtyard pavers and finishing the grading for the Central Ave Phases III project. Building construction is being conducted on Central Avenue in Naples.

Naples Square Commercial Naples Square is a prestigious district of condominiums conveniently located near downtown attractions. A commercial component will be included in the Naples Square project. EHC was contracted by the Ronto Group to perform the following services: sitework, clear and grub, excavation for underdrain, drainage, sanitary sewer, potable water, fire lines, sidewalks, pavers and final grading.

Punta Gorda Airport – PGD Runway 4-22 Rehabilitation EHC has been contracted by Wright Construction to perform the clear and grub, earthwork, excavation, embankment, subgrade and baserock for the removal and replacement of Runway 4-22 at the Punta Gorda Airport for the Charlotte County Airport Authority. According to the Airport Au-

Safety Improvements (C.R. 833, 835 and 846) Located in Labelle, EHC was contracted to improve the safety of C.R. 833, 835, and 846 by Hendry County. The scope of service also entails mobilization, clear and grub, grading, excavation, drainage pipe removal, guardrail removal and installation, sign installation, riprap, embankment and stabilization.

Seagate to break ground on ABC Supply

Seagate Development Group is in the preconstruction phase of a 60,000-square-foot design-build facility for American Builders & Contractors Supply Co. It is set to break ground in the second quarter at the Charlotte County Park of Commerce – adjacent to the Punta Gorda Airport. The development company is in permit for site development and construction of a 53,200-plus-square foot warehouse as well as a 6,700-plussquare-foot office area. The pre-engineered metal building will include metal panels and stucco office façade as well as a fenced outdoor yard.

With six acres in the first phase, the newest location for America’s largest wholesale distributor of roofing, siding and more will have 2.5 acres for future expansion. “We will develop and build a facility that is poised for longevity and growth – much like its location,” said Matt Price, CEO and partner at Seagate Development Group. “My team looks forward to expanding our footprint in Charlotte County and simultaneously contributing to the county’s economic value as well as ABC Supply’s success.” ABC Supply is slated for completion in the first quarter of 2023.

Seagate Development Group is in the preconstruction phase of a 60,000-square-foot design-build facility for American Builders & Contractors Supply Co.

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Southwest Florida BUSINESS TODAY ®

APRIL 2022

Entrepreneurs can tap into creativity through reinvention

The COVID-19 pandemic has forced many businesses to adapt or make major changes. The challenges presented required leaders to think creatively in order to solve problems and generate new ideas that can keep their companies competitive. Now with record numbers of people starting businesses and entrepreneurial veterans trying to stay afloat, creative problem-solving is a key separator between success and failure – and in many cases requires an inventor-like mindset, said Jarl Jensen, founder and president of Inventagon and holder of several medical technology patents. “Creativity is the most important attribute of an entrepreneur,” said Jensen, also the ForbesBooks author of The Big Solution: Deactivating The Ticking Time Bomb Of Today’s Economy. “It’s about innovative ways to tackle a problem and find a solution for it. “You don’t necessarily have to be born with creativity. Many people have the potential to be creative; it just needs to be nurtured and strengthened. Right now, we’re in an exciting place of both invention and reinvention. While you don’t have to reinvent the wheel, you do need to tap into creativity to stand apart, gain traction, and grow your business in an ultra-competitive environment.” Jensen offers these tips on how entrepreneurs can become more creative and solve problems as a result: • Be prolific – and patient – with ideas. When the proverbial light bulb goes on, it doesn’t always mean

Jensen

the entrepreneur has had an epiphany that will lead to riches. “If you want a good idea to start a business and build it, the most important ingredient is the love of many ideas,” Jensen said. “Because very few ideas are actually good, so you will need the patience to sort through many of them.” Learning how to habitually plant the seeds to create ideas is the

key, he said. “Take the time to daydream on a regular basis,” Jensen said. “Visualize all the places an idea can take you. See all the people it could help. We’ve been conditioned to think we’re wasting time when we sit idle and daydream, but it is exactly the opposite. Having quiet time to clear your mind and think freely opens the mind to great possibilities.” • Collaborate: Don’t make it all about your own brainstorm. Jensen said the typical novice entrepreneur will want to file patents and rent out office space as the rush of a new idea takes over their imagination. But he cautions, “Don’t be foolish about your idea; it needs time to prove itself worthy of an investment.” Engaging others around you in discussion about the idea is imperative, Jensen said, because it results in different viewpoints, new angles and perhaps a more refined idea that can work. “Collaboration that drives a company forward in-

For more business news, visit www.swfloridabusinesstoday.com cludes the sharing of and disagreement over ideas,” he said. “It’s the vigorous discussion, the opposing voice that helps refine and improve ideas. An effective partnership stimulates creativity and builds trust among team members that each is encouraged to contribute creatively.” • Stay focused: “It’s easy to waste time with too many ideas that are not going to work for you and your business,” Jensen said. “Know your company’s North Star – its mission statement – and what it needs to succeed. Does your idea align with your North Star? Adapt the solution to the problem. Shift negative thoughts into a positive mindset to provide concentration and clarity.” “Your success as an entrepreneur is largely contingent on your ability to solve problems effectively,” Jensen said, “and the best tool you have is your creativity and knowing how to cultivate it and harness it.” Jarl Jensen is the ForbesBooks author of The Big Solution: Deactivating The Ticking Time Bomb Of Today’s Economy. He’s the founder and president of Inventagon, a company creating simpler research and development solutions for organizations across the globe. Learn more at www.jarljensen.com.

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Southwest Florida BUSINESS TODAY ®

Page 13

Told you so! Getting your team in alignment

In another column, I discuss the advantages of creating a talented, diverse team and giving them a voice on issues and decisions. In addition to creating buy-in and supporting inclusiveness, this provides an opportunity to discover and understand different viewpoints and perspectives. This often (almost always) results in better, more informed decisions. The goal with any team is to reach consensus – everyone has had a fair say, they have weighed the alternatives and agree on a path forward. But what happens when the team can’t reach consensus? Well, in that case, the leader has a responsibility to decide, but there are a few more considerations before that declaration is made. At one point in my career, I had the distinct pleasure of attending management training by Senn-Delaney. To this day, this was the most comprehensive and effective training I have received. They taught numerous techniques to become better teammates, managers, and colleagues. I practiced these techniques for the rest of my career and shared them often. I believed they served me well. Once such technique was the concept of getting a team in “alignment” when there was a lack of consensus. If a team cannot reach consensus after compre-

hensive discussion, and everyone has had a fair “voice” in the proceedings, further debate becomes unproductive. We have all been there. This is when you hear the same positions repeated, often louder and louder, as if volume will give the argument more credibility. Everyone stops listening and concentrates on furthering their own viewpoint. It’s time to curtail the discussion and get BY GREG to a decision. STEINER At this point, step back for a Guest Columnist minute and review the original objective. This should not be in dispute. Use words like, “We are all focused on success, and we agree that a successful outcome looks like this.” Once everyone is back in agreement on purpose and outcome, review a summary of the viable solutions, with the admission that no one approach has resulted in a team agreement. That’s OK. It happens. At this point, declare that debate has ended. No more arguments. The leader then decides on the path forward, explains the rationale and asks everyone to pledge

LEGAL & SECURITY Zoning: It can get very complicated! The term “zoning” often has a negative connotation. Critics slam the process as bureaucratic red tape or an infringement of property owners’ rights. Advocates see it as a panacea for maintaining the status quo. Without rules and regulations, though, our community would be a hodgepodge of development. Zoning protects neighborhoods and communities from land uses that may have negative impacts or, where appropriate, identifies necessary mitigation to protect neighborhoods from the impact. Examples include setbacks, landscape buffers, access limitations and other restrictions or limitations. Although the principles of zoning can be traced to a New York case in 1916, the rules of the game are ever-changing. Properties zoned industrial, commercial, agricultural or residential today won’t necessarily be zoned that way in the future. Entrepreneurs, developers and property owners can request amendments to the comprehensive plan, rezoning, conditional uses, special exemptions, annexations or variances that allow projects to move forward. City and county governments have a duty to balance individual private property rights with the broader public interest. That’s why so much time and energy is spent on zoning codes and why they are always evolving. In Southwest Florida, planning commissions, review boards and elected bod-

ies are inclined to keep the status quo unless an applicant can demonstrate that a change is appropriate and consistent with the local government’s plan. We live and work in a beautiful community and change can be difficult, but BY BOB often it is necessary MULHERE and appropriate. Guest Columnist Hole Montes offers comprehensive planning and zoning services to help businesses and organizations navigate the process. For any project, there are certain questions that must be asked: • Is it compatible with surrounding uses? • Is there a demand or need that requires a zoning change? • What are the potential impacts on traffic, the environment, infrastructure and pollution? • Are there any historical or archaeological impacts? Bob Mulhere is president of Hole Montes, a growing company of engineers, landscape architects, planners and surveyors. Visit HoleMontes.com or call (239) 254-2000 (Naples oﬃce) or (239) 985-1200 (Fort Myers oﬃce).

their full support. This is a crucial turning point. Everyone must commit to support the chosen path, even if they didn’t support it during debate. If things start to go wrong, hopefully the team can re-evaluate and change course. However, “I told you so” is not allowed or tolerated from anyone, anytime. Lack of participation in the solution, or “sniping” are also not allowed. During implementation, sometimes it is necessary to remind the group that alignment on purpose and outcome was established and this was the selected path. It takes a lot of patience to reach consensus in a group discussion. However, you will be rewarded with better, well thought out positions that come from diverse points of view. When you can’t reach consensus, the leader is obligated to decide, but establishing alignment on purpose and outcome, and explaining the rationale with the team will go a long way toward getting full participation. When the team is all working toward a common solution, the odds of success are drastically improved. Greg Steiner is a management consultant with Sea Breeze Associates and Atlantic Partners International. Contact glsteiner57@comcast.net.

JOB PAGE 1 Fort Myers area was 3.4% in January 2022, down from 5.5% reported in January 2021. The Naples area private sector employment increased by 8,000 jobs over the year, an increase of 5.7%. The industry gaining the most jobs over the year was leisure and hospitality, increasing by 3,400 jobs. The unemployment rate in the Naples area was 2.9% in January 2022, down from 4.7% reported in January 2021. In total, Florida has gained

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday. com/calendar 124,700 private sector jobs since February 2020, reaching 101.6% of the pre-pandemic employment level. Florida continues to see significant increases in labor force, growing by 318,000 over the year, as Floridians remain confident in returning to the labor force. Florida’s unemployment rate has lowered to 3.5%, decreasing by 2.5 percentage points over the year.

Page 14

Southwest Florida BUSINESS TODAY ®

How to qualify for a SBA Loan Question: I understand it’s easier to obtain a loan from the Small Business Administration than from a commercial bank. What do I need to do in order to be considered for the SBA loan? Answer: The Small Business Administration does not make loans. Rather, if you qualify, they guarantee between 75% and 85% of the loan proceeds, due to default, to participating banks. You will pay an additional 3 to 3.5% interest for the guarantee, added to the interest charged by your bank. Suffice to say you should first attempt to secure a direct loan from your bank. Failing that, you should inquire if they participate in the SBA loan guarantee programs. In order to be considered for a SBA loan guarantee, you will need to provide the following: • A well written Business Plan that outlines your company’s goals and how you intend to achieve them. SCORE provides a business plan outline for both start-up and established business that can be accessed at https://tinyurl.com/82u4zyzd • Your plan should state the amount of money you want to borrow and how the funds will be used to grow your business. If you are a start-up, be sure to request enough to cover both initial and ongoing expenses incurred until you reach a break-even point. • Check your credit history and do whatever you must to improve your credit score. The higher the score the better chance you have of obtaining a favorable interest rate. • Your lender must be convinced

of your ability to repay the loan. Your business plan should include a 12-month cash flow analysis and a 2-year profit & loss projection. These forms are also available from SCORE • In addition BY GRAY to your business POEHLER plan you should Guest Columnist come prepared with three years business and personal income tax returns. Also, a personal financial statement available from SCORE. • The SBA will require you to personally guarantee the loan. Having collateral, like equity in a home or other property, inventory and equipment, will both reassure the lender of your ability to repay the loan and qualify you for a lower interest rate. If you are unable to comply with all of the above, you still may be deemed eligible for a SBA loan guarantee. The SBA delivers a significant percentage (33%) of its 7(a) loans to women and minority-owned businesses compared to traditional lenders Gray Poehler is a volunteer with SCORE Naples and can be reached at www.Gray.Poehler@scorevolunteer.org. Business counseling is available, without charge, from the Naples Chapter of SCORE. Call (239) 430-0081 or visit naples.score.org/ mentors.

BOOST YOUR SALES

APRIL 2022

LEGAL & SECURITY

Sneaky scam makes hidden changes to your email When replying to a client’s email, I recently received an email undeliverable response saying their mailbox was full. Uupon closer review, the email address mentioned didn’t belong to my client. I called to see if he received my reply. He said “yes.” I then asked him if he was familiar with the email address listed on the undeliverable response, to which he said “no.” From this, we knew his email address was compromised, but how? We checked the obvious areas first: Malware on his device? Nope — he uses a MacBook. Email forwarding activated in his Outlook account? Nope — not activated. Sign-in history? All looked good, nothing suspicious. Change the email account password. After changing the email account password, I sent the client another email. Sure enough, I received the same undeliverable email from the unknown email account. Further review of the undeliverable email led me to suspect that since email forwarding was not the problem, perhaps there was an email rule activated. I had the client, once again, go to Outlook settings and check for “rules.” Two were listed. The first related to a company he previously corresponded with by email. The second rule had a similar name as the first; however, this rule was set to send all received email to another email address. BINGO, that’s it! I had the client delete both rules. Once there were terminated, I sent the client another email. This time, I didn’t receive the undeliverable email reply. That meant his emails were no longer being sent to an unknown email address. But how were the rules added to his Outlook email account? Since the rules were associated with a business, he called and asked if they were aware of any email or network issues. They said last year they DID have an issue. They were infected by one of their suppliers. Was this the source of the email compromise? Maybe, maybe not. Email rules are based on if-then conditions. Here are a few examples: If email is received from ABC, move it to the Important folder. If an email is received, send it to abc@123.com. If email is received from ABC, send a copy to abc@123.com. Rules help manage an inbox. But, as in this case, rules were used by criminals.

There are a few ways criminals can add rules to your email account. Clicking a link or opening an attachment in a phishing email. Most of the time the email comes from an existing contact or organization known to BY CARRIE you. When you click KERSKIE on the link or try to Guest Columnist open the attachment it may appear that link doesn’t do anything. However, it takes you to a fake Outlook or Gmail login page and requests your account credentials. When the credentials are entered, the login fails but the scammers are able to install the email forwarding rule in the email account. There are different versions of this. Some of the emails may pretend to be from the email service, like Outlook or Gmail. Others may claim to be Amazon confirming an expensive purchase. All are designed to get you to click the link and enter your email account login credentials. The dangerous part is this scam can go undetected for years. Or, as in this case, until the fake email box became full, triggering the undeliverable response. Without that, the email rule could have remained undetected. Running an antivirus scan would not detect an email rule change. To see if you too are a victim, log in to your email provider and check for email rules. In Outlook, go to settings, click on mail, then click on rules. There you will see a list of rules activated on your email account. While you are in settings you could also check to see if mail forwarding was activated. Also, if available, check the signon activity and look for anything suspicious. As with text messaging, sensitive information should never be sent by email. When sending sensitive information consider using an encrypted messaging service like Signal. Carrie Kerskie, a nationally recognized identity theft and privacy expert located in Southwest Florida, founded the Kerskie Group in 2001, a private investigation agency dedicated to helping identity theft victims to recover effectively and efficiently. Contact her at ck@kerskie.com.

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Southwest Florida BUSINESS TODAY ®

Page 15

Conference focuses on family-owned business successes Submitted by Karen P. Moore, Publisher Special to SWFBT

“Family business is essential to the continued growth and success of this region.” — Dr. Michael Martin, President, FGCU Two Naples businessmen recently presented their inaugural family-business-focused conference in Southwest Florida—Michael Wynn, president of Sunshine Ace Hardware and chair of Wynn Family Companies, and John Resnick of The Resnick Group and the “Legends of Success” nationally syndicated radio show featuring one-hour interviews with America’s top CEOs, including his very first guest, Steve Forbes. Resnick’s hope is to bring this conference to Southwest Florida up to three times per year, along with complementary events and workshops throughout the year. The series is based on conferences that Resnick and his wife, Billie, conducted at The Wharton School at the University of Pennsylvania, attended by Forbes and other family business icons. Back in March 2019, the Resnicks co-hosted the Ave Maria School of Law’s Signature “Profiles in Ethical Leadership” Conference in Naples. Both Forbes and Wynn attended the event, and that is how the three men initially connected. John and Billie Resnick and Wynn are the founders of The Resnick Wynn Family Business Conference at Florida Gulf Coast University. Forbes, of the Forbes Media family, delivered the keynote address. Other featured speakers included Shelly Stayer, co-owner and chair of Johnsonville Sausage (HQ Johnsonville WI); Wynn, president of Sunshine Ace Hardware (HQ Naples) and David Hoffman, chair of the Hoffmann Family of Companies (HQ Naples), along with family members. Topics covered included, “Leading Family Businesses with a Purposeful Culture in Times of Volatility;” “Blended Family Succession Planning,” and “Family Business: Stories of Enduring Success and Innovation.” A law student from Miami, Cameron Chuback, whose family owns Chuback Medical Group, stated, “My family and I did not want to miss this great opportunity to learn from such successful multi-generational enterprise leaders.” Wynn noted, “We are all living in a world like never before. And family businesses face a unique

Photos by Priority Marketing Above: Family Business Conference panelists included: John Resnick, Shelly Stayer, Steve Forbes, Michael Wynn, Jerrilyn Hoffman and David Hoffman Left: Steve Forbes signing a magazine for Preston Resnick. Top left: John Resnick addresses the audience. Top center: Mark Rieger, Sandra Kauanui, Aysegul Timur, Billie Resnick, John Resnick, Michael Wynn stand with a donation check for the FGCU School of Entrepreneurship. Top right: The audience at the conference. set of issues that make things all the more uncertain. You’re dealing with questions like, ‘How do I bring in outside voices? How do we transition to the next generation? How do we successfully implement strong and proven strategies? “There are real threats to your business, but you are not alone. That’s why this conference exists— because it is important not only to our families but to the Southwest Florida business community.” Bill Daubmann, founder of MY Shower Door and D3 Glass in Southwest Florida, is leading his company to the second-generation of ownership by his two sons, Keith and Doug. He attended the event with son Doug and shared, “This is really a great event and my son and I are learning a lot of good and truly helpful information here today. “That’s because the speakers have all been, and are still, involved in their family-owned business ventures. So the speakers know exactly what challenges we are facing as we build our own familyowned business. It’s fantastic!” Forbes shared, “Most new businesses are fam-

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ily-owned businesses. The U.S. creates new business giants that start as small businesses, not found on the same scale anywhere else in the world. Most new businesses are family-owned. They are better at generating long-term value and working with the local community because they are part of that community; growth is more sustainable over time and they are better at retaining talent. “Family-owned businesses make up 57% of our Gross Domestic Product; 60% of the jobs and 80% of our country’s wealth generation, which includes family-owned companies like Walmart, Dell, Nike, Mars and Tyson Foods.” Naples businessman, business investor and entrepreneur Tim Cartwright of Fifth Avenue Family Office in Naples, stated, “This family business conference is the perfect complement to the progress made at the School of Entrepreneurship at FGCU because we now offer Southwest Florida the entire spectrum of entrepreneurship—from what begins as a startup and then goes all the way to family business ownership success.”

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Page 16

Southwest Florida BUSINESS TODAY ®

APRIL 2022

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April 2022 Southwest Florida Business Today

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