August 2024 Southwest Florida Business Today

SWFL CRE, CONSTRUCTION & DEVELOPMENT

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Leaders discuss effects of algal bloom

Legislators don’t want to hear the emotional stories about how harmful algal bloom (HAB) affected the lives of Southwest Floridians, said Matt DePaolis, SCCF environmental policy director and moderator of the SanCap Chamber panel discussion at the July 10 business luncheon held at Pink Shell Beach Resort. “They do listen to numbers in Tallahassee,” he said as he introduced a partnership study released this year about the economic impact of poor water quality.

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Representatives from the four partner organizations that commissioned the study made up the meeting’s “Economics of our Ecology: How Blue = Green” panel: James Evans, CEO for the Sanibel-Captiva Conservation Foundation; Daniel Andrews, co-founder and executive director of Captains For Clean Water; Bill Robinson, chief executive director for Sanibel & Captiva Islands Association of REALTORS; and Michele Arquette-Palermo, chief programs officer for Conservancy of Southwest Florida.

Nominations for the 2025 season will open in late summer 2024 and will close in November. Details about the upcoming season will be released closer to the opening date.

Nominees provide information through an online form about their new product or service, including a

EDISON See page 4

SWFL CRE, CONSTRUCTION & DEVELOPMENT

A look at commercial real estate & construction updates in Southwest

“We partnered to put together a study to give us those numbers, to give us some of that data that would be impressive to our legislators, our decision-makers, so that they know truly the ramifications of the decisions they’re making,” said DePaolis.

He presented some of the figures gleaned from research in Charlotte, Lee and Collier counties, beginning with the number $5.2 billion – the amount lost in the coastal economy from a future HAB of the severity of those experienced in

2005 and 2018. Lee County alone would lose $3 billion. He also talked about impact on jobs, fishing-related revenue, property values and tax revenue before posing questions to the panel. Results of the study are available at sccf.org/economic-impact-water-quality.

The panel discussed recovery from past events, the effectiveness of what is being done and what needs to be done both at a personal and governmental level.

Stopping discharges from Lake

Okeechobee is a high priority for all. We have learned the region can survive an individual event like 2018, they said, but it’s uncertain the outcome back-to-back events might have.

“That knocks down the resiliency,” Arquette-Palermo said. “Every time the system takes a knock… we don’t know when we’re going to hit that tipping point where we actually crash the system.”

The government needs to attack nutrients at their source, the panelists agreed.

Comcast invests in improving Sanibel’s internet resiliency

As the community enters what’s predicted to be a hyperactive hurricane season, there’s news to share. Sanibel’s internet access is now more resilient, robust, and secure thanks to a major investment from a national telecommunications company.

Comcast completed over $72 million worth of essential work to restore connectivity and fortify the Xfinity network in Southwest Florida after Hurricane Ian’s impact. The project comprises more than 70 miles of new lines

IN THE NEWS

Town of Fort Myers Beach awaiting decision from FEMA

The Town of Fort Myers Beach on July 10 received notice concerning a delay in the review process of our Community Rating System classification from the FEMA Region 4 Administrator.

The notice stated, “I know we had previously indicated that we would have a determination on or around the

rebuilt across Sanibel, including the strategic installation of a 10-mile underground fiber line from the mainland in Lee County to the island community.

Keeping an entire island community connected to the internet is no easy task. It requires millions of dollars in investment, ongoing maintenance, painstaking network design, security safeguards and a long-term commitment to be there.

Hurricane Ian’s landfall in September 2022 demonstrated that when the

10th of July. Since it is the 10th today, I wanted to update you that we are still working through the final decision, and we will have an answer to you no later than this time next week.”

The Town of Fort Myers Beach submitted all required documentation identified by FEMA on May 21. Town staff continues to wait for a decision regarding our CRS classification and will update our residents as soon as officials are notified of a decision.

storm destroyed Xfinity’s network. Within 48 hours of Ian’s passing, Comcast initiated the lengthy rebuild to restore service – a herculean effort that allowed Comcast Business customers like Tower Gallery to get back online as quickly as possible.

Marianne Ravenna is president of Tower Gallery, an artists’ cooperative and credits the internet with keeping the gallery in business after Ian hit the island.

While a SBA Economic Injury Disaster Loan (EIDL) is not forgivable, business owners can quickly and easily find out if they are eligible for a Hardship Accommodation by calling (800) 659-2955 or by signing into their account and going to the Hardship Accommodation link for more information.

Photo by Heather Nash

Captains for Clean Water’s Daniel Andrews on the “Economics of our Ecology” panel with James Evans (l) of the Sanibel-Captiva Conservation Foundation and Bill Robinson (r) of the Sanibel & Captiva Islands Association of REALTORS, addresses the audience.

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Fort Myers CRA, Edison Awards names Innovation Walk artists

The Fort Myers Community Redevelopment Agency, in partnership with the Edison Awards, selected four creative visionaries and their proposals to create engaging, transformational art installations to be built along the banks of the Caloosahatchee River in downtown Fort Myers.

The goal of Innovation Walk is to marry art with innovation, transforming and populating a meandering, mile-long waterfront park pathway with enduring installations and experiences that intrigue curiosity and celebrate human creativity. Innovation Walk builds upon the legacy of imaginative invention in Lee County — think Thomas Edison and Henry Ford — and melds the past with future-forward thinkers, while creating a tourist attraction with global appeal.

Artists must design, produce and install projects within eight months of receiving the award. The goal for full completion of the project is February.

“Take Off” by

Marisa Morán Jahn and Rafi Segal

“Take Off” is an installation inspired by the human desire to fly and the ongoing quest to harness air and defy gravity. The installation invites visitors to walk inside and up the interior ramp, imagining themselves as a bird gathering speed to take off in flight. As the visitor walks up the ramp, dramatic views frame the sky and the Caloosahatchee River, which is home to various shorebirds. The installation includes a fun surprise at

Rendering of “Take Off,” by Marisa Morán Jahn and Rafi Segal, one of four art installations to be built along the Innovation Walk in downtown Fort Myers.

the end of the ramp: a slide that invites momentary exhilaration and quick return to the ground.

“What’s endearing about humans is that we’re essentially landlubbers with airborne aspirations,” said Jahn and Segal.

Jahn is a senior researcher at MIT and director of integrated design at Parsons/The New School. Jahn’s work exemplifies the possibilities of art as social practice and explores civic spaces and the radical art of play. Segal is an architect and Associate Professor of Architecture and Urbanism at MIT where he directs the Future Urban Collectives lab. His current work focuses on how emerging notions of collectivity can impact the design of buildings and cities. In addition to “Take Off,” he is working on designs for new communal neighborhoods in Israel, Boston, Rwanda and the Philippines.

“The Blue Lights” by Adrian L. Burrell

“The Blue Lights” will consist of strategically placed solar-powered ground lights tracing the path of the Innovation Walk. The lights will have a blue iridescent sculpted surface, reminiscent of seashells and feature embossed designs. The installation celebrates light, not only as a source of illumination, but also as a representation of a liminal space between day and night and consciousness and unconsciousness. The title, “The Blue Lights,” is inspired by blues music and the writings of Clyde Woods, representing the resilience and creativity of black culture. It’s a great homage to co-creation of Edison and Latimer. Burrell is a Marine veteran and graduate of the San Francisco Art Institute and Stanford University. He is a third-generation Oakland artist

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utilizing photography, installation, experimental media, storytelling and intergenerational dynamics to portray the complex interconnectedness of society today. His work is in the permanent collection of the San Francisco Museum of Modern Art.

“Put Yourself in the Picture Fort Myers” by Roberto Lugo

“Put Yourself in the Picture Fort Myers” is a public sculpture installation that celebrates the Calusa indigenous Native Americans, featuring cultural hieroglyphics of their everyday life and shell technologies. Public sculpture is one of the most accessible forms of art and an opportunity to engage the surrounding community. “Put Yourself in the Picture Fort Myers” will allow visitors the opportunity to walk inside a sculpture and observe the piece and paintings at multiple angles and vantage points.

“It’s a dream come true to create a sculpture for the Ft Myers Innovation Walk,” said Lugo. The artist is a ceramicist, poet and educator who graduated from the Kansas City Art Institute and Penn State. Lugo is based in Philadelphia, but the state of Florida has significance in his life as an artist – it’s where, at 25 years old, he took his first art class at a community college. “Put Yourself in the Picture Fort Myers” is a tribute to his family and the Afro-Latinx community in Fort Myers. “Our survival and strength are a testament to creativity and the ability to innovate and adapt in the face of hardship,” Lugo stated.

Healthcare search firm Alder Bowman establishes Florida presence

In response to increasing demand for healthcare executive search in Florida, Alder Bowman announced its new presence in the state with consultants in South and Western Florida markets.

Alder Bowman, headquartered in Nashville, aims to leverage its expertise to assist local organizations hire top-tier leaders as regional providers often struggle to compete for executive talent especially against the large national healthcare systems.

Firm directors John Poracky and Sam Odle will lead this initiative, bringing their extensive experience and deep industry knowledge to support Florida’s healthcare institutions. Their leadership will ensure that Alder Bowman’s operations are finely attuned to the specific needs and challenges of the region.

Additionally, Alder Bowman is committed to giving back to this community by actively engaging with

activities fostering leadership development and continuing professional education for healthcare leaders. David Williger, president of Alder Bowman, expressed his enthusiasm for this expansion saying, “Florida is home to more than 300 hospitals and thousands of clinics, all of them require effective leaders. Our expertise, local presence and national reach will help these organizations hire leaders who make a positive difference.”

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AVI training leads the way toward electric vehicle future

Local company Automotive Video Innovations’ training is leading the way to an electric vehicle future

AVI is a nationally recognized, award-winning automotive training company. As an ASE-accredited training provider, AVI has been a trusted name in automotive training for over 30 years.

Based in Fort Myers, AVI specializes in providing comprehensive training programs and resources designed to empower automotive professionals with the skills and knowledge to excel in today’s automotive industry.

Founded by Paul and Sherry Louwers, Paul summarized the business: “Automotive Video Innovations is a continuing education company for the professional technician, offering online training and on-site, hands-on training.” Bosch, Nexus Automotive, Honeywell and The Group Training Academy are just a few of the global companies with which AVI is affiliated.

“As the automotive industry transitions towards electric vehicles, staying updated with the latest EV technology and techniques is essential for automotive professionals to thrive.”

Katie feels what sets AVI apart from other training companies is its awardwinning hands-on training aids.

Earlier this year, AVI hosted “Breakfast with Bosch,” a free electric vehicle training event in Fort Myers that served as the kickoff of a 20-week national training tour for technicians nationwide to expand their knowledge of hybrid and electric vehicles. Local automotive professionals and students gained insight and knowledge crucial for navigating the evolving landscape of electric vehicles. Bosch is a renowned global provider of automotive technology.

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“As a trusted industry resource, Bosch is committed to empowering shop owners and technicians with the tools and knowledge to successfully navigate the electric vehicle transition. We’re proud to offer an immersive experience that leverages diagnostic and repair techniques attendees will use when servicing electric vehicles,” said

Daniel Angelo, director of Technical Services at Bosch. “This course is designed for technicians with an intermediate skill level in EV repair - giving them more hands on experience to expand their understanding and skill set.”

“We were excited to collaborate with Bosch in bringing this training opportunity to the automotive community,” said AVI Vice President Katie Malone, named one of the local Sunny 106.3 FM radio’s 2022 “Women of the Year.”

Students attended this major event from across the region, including both the Immokalee and Fort Myers Technical Colleges. AVI’s Director of Training, Tom Rayk, shared “Many EV models are well past their warranty – creating an opportunity for independent repair shops to open their business to EV owners. However, without firsthand experience and training, many technicians will be unable to provide these services safely and successfully and could potentially lose business.”

He continued, “Our technical aids, combined with the Bosch EV repair curriculum, arms technicians and shop owners with the real-world experience they need to prepare for the electric vehicle transition.”

Contact AVI at (800)718-7246 or support@aviondemand.com. More information about the company and its training programs is available at aviondemand.com.

“Service Above Self” mindset helps businesses succeed

Successful businesses thrive because of their unique selling point, the products or services that differentiate them from their competitors.

While having the right products and services is undeniably essential, an equally critical component that gets overlooked is the need for talented team members who embody the right mindset.

The principle of “service before self” is foundational to business success, having people who are dedicated to putting the collective goals of the team and the customers above their own personal gains.

This mindset promotes teamwork and productivity and fosters a culture of trust and loyalty within the organization. So how can businesses find team members with this growth mindset?

I recently read a letter from a young woman employed by a leading robotics company. She shared her guiding principle for her life and career.

BY KYRIN HALL

Guest Columnist

That program was established with the objectives:

1. To provide financial assistance to deserving students

2. To facilitate access to institutions of higher education

3. To support academic and personal development reflective of the Rotary values.

This year, the Rotary is expanding this Scholarship Program. They are hosting the Rotary Cup, a golf tournament on Oct. 12.

The proceeds will go towards their scholarship program.

To participate as a golfer/sponsor, or if you know a deserving student, contact the Rotary at office@rotaryfortmyers.org, (239) 332-8158

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P.O. Box 152299 Cape Coral, FL 33915-2299 News: 239-573-9731 All other: 239-573-9732

News email: editor@swfloridabusinesstoday.com All other information requests: publisher@ swfloridabusinesstoday.com

She wrote, “Service above self is not just a motto; it’s a way of life that resonates deeply within my guiding values. This guiding principle has been a cornerstone of my journey. I have come to understand the profound impact of selfless service and the transformative power it holds.”

She was a scholarship awardee for the Rotary Club of Fort Myers Scholarship Program.

Businesses can up-level their success by looking beyond traditional metrics and prioritize cultivating a workforce with the right mindset of “service above self” to build a strong and resilient team.

Kyrin Hall is the founder of Digital ShortCutz Agency. Contact kyrin@digitalshortcutz.agency.

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description and photo of the entry, supporting videos and website and social media links. A number of questions about how the entry satisfies the four criteria will help a judging body evaluate the nomination.

There is a nomination fee, which must be paid before the nomination will be considered eligible for judging. To qualify for consideration as a nominee for a 2025 Award, the innovative product or service must be launched and available to end-users between January 2023 and January 2025.

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday. com/calendar

Photo by Karen P. Moore

AVI’s Tom Rayk leads the training class.

How scammers use AI to take advantage of searches

Has anyone ever told you not to believe everything you see on the internet? Well, that little piece of advice has never been more applicable than it is today. With the integration of AI into countless facets of technology, it’s becoming harder and harder to trust the authenticity of anything you can find online.

And while many of us would agree that we aren’t fans of AI technology, one could argue that it has its potential uses if used correctly. Unfortunately, not only is there a great deal of misinformation being spread by these AI integrations, but there have also been instances where scammers take advantage of the AI to trick users into visiting malicious sites or perform tasks that can have serious consequences.

Let’s go over how AI is being used by scammers, how it can put you or your device at risk, and ways to avoid becoming a victim.

What are scammers doing?

Google, Bing, Firefox and various other search engines all have some method that is used to determine what results pop up first whenever a person searches for something. If you search for “best cookie recipes” on Google, your first five results may be completely different if you searched the same thing on Firefox. How this order is determined is based off several factors including but not limited to things like website age, traffic, accessibility and load times. Website owners aim to take advantage of this system by using “search engine optimization” to become one of the top results.

Of course, criminals are quick to manipulate systems like this and that’s exactly what they’re doing with the help of AI. They can now create and optimize malicious websites much faster than before. By using this in combination with website spoofing, these sites also look identical to their legitimate counterpart and are being listed as a top search result.

What’s the danger?

We’ve talked about scams like this in the past because of how difficult they are to spot, and now they

BY CARRIE KERSKIE Guest Columnist

are becoming more common with the help of AI. Regardless of how confident you are in your abilities to spot suspicious activity online it can be nearly impossible to discern these fraudulent sites from any authentic ones. By the time a person suspects that something’s not right, these sites will have already collected any inputted sensitive information or even installed malware onto your device.

What can you do to protect yourself?

Thankfully, there is at least one obvious red flag from these scam sites that can be spotted relatively easily. Whenever you do a search online and see anything along the lines of “Sponsored” or “Ad” right next to a search result, it’s in your best interest to scroll down and look for a different result. In combination with using AI to optimize search results, scammers will also pay money to move their result up to the top, however one major caveat of this is that it often forces the result to say it’s an advertisement.

Does this mean all search results that don’t say they’re an advertisement are safe? Absolutely not. However, it doesn’t mean you can’t play it cautious by avoiding a common red flag. Criminals know most people click the first search result, now with the help of AI they can accomplish this faster and easier than ever before. By taking the time to find a different search result or typing in the URL directly, you can remove unnecessary risk with minimal effort.

Carrie and Kyle Kerskie operate the Kerskie Group in 2001, a private investigation agency dedicated to helping identity theft victims to recover effectively and efficiently. Carrie Kerskie is a nationally recognized identity theft and privacy expert located in Southwest Florida. Contact ck@kerskie.com.

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Avard attorneys provide deep knowledge of law

Since opening its doors in 1990, Avard Law Offices has become a cornerstone of Cape Coral’s legal community, distinguished by over 175 years of combined legal experience. This extensive background equips the firm with unparalleled expertise and a deep understanding of the legal landscape, ensuring clients receive the highest quality representation.

A significant hallmark of Avard Law Offices is their team of five board-certified attorneys, certified by the National Board of Trial Advocacy. This prestigious certification underscores their exceptional skills, vast experience and unwavering commitment to achieving the best outcomes for their clients. Additionally, the firm boasts six Veterans Affairs-accredited attorneys, providing specialized knowledge in handling Veterans Disability Benefits with unmatched proficiency.

Avard Law Offices stands out for its comprehensive approach to legal services. The firm adeptly handles a wide range of cases, including personal injury, workers’ compensation, veterans’ disability benefits, motor vehicle accidents and medical malpractice. Its ability to

manage such a diverse array of cases under one roof ensures that clients receive expert representation and maximize the benefits received.

The firm also includes attorneys admitted to practice before the U.S. Supreme Court, highlighting their high level of legal acumen and commitment to excellence. Furthermore, Avard Law Offices caters to a diverse clientele by offering services in multiple languages, including Spanish, French, Ukrainian and Russian. This multilingual capability ensures effective communication and personalized service for clients from various backgrounds.

Avard Law Offices’ long-standing presence in the community, extensive experience and comprehensive legal services sets the firm apart as a premier choice for legal representation in Cape Coral and Southwest Florida. For residents seeking expert advocacy and dedicated service, Avard Law Offices remains a beacon of hope and a trusted ally in navigating the complexities of the legal system. Contact Avard Law Offices at (239) 945-0808 or info@avardlaw.com.

A nourishment project on Estero Island will dredge 950,000 cubic yards of sand.

Estero Island beach nourishment, hurricane recovery project begins

The Estero Island Beach Nourishment and Hurricane Recovery Project commenced on July 8. The Project will dredge approximately 950,000 cubic yards of sand from a near-shore borrow area in the Gulf of Mexico onto Fort Myers Beach. Construction begins on North Estero Island near Bowditch Park, the first staging area for equipment to access the beach. Ahtna Marine Construction Corporation is currently transporting and assembling dredge pipe along the permitted pipeline corridor from the near-shore borrow area in the Matanzas Pass ebb shoal to the beach at FDEP Range Monument 178 near Estero Boulevard. Beach operations including transporting equipment and laying pipe along the beach commenced on July 15. Dredge pipe will first be laid from the borrow area through the corridor onto the beach and then north towards Bowditch Park. Once set, Ahtna will construct the beach north to south from the 100 to 500 blocks on Estero Boulevard. Then the dredge pipe will be redirected south continuing to construct the engineered beach from north to south. Environmental precautions are being implemented to monitor shorebirds and sea turtle nesting by Fish and Wildlife Conservation Commission-approved monitors as well as to monitor turbidity once pumping begins. Construction is expected to take six months.

Avard Law Offices, based in Cape Coral, has become a cornerstone of Lee County’s legal community.

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Two SanCap Chamber ribbon-cuttings surpass the

Since Hurricane Ian, the SanCap Chamber has steadily hosted ribbon-cuttings to celebrate the comeback of community businesses and organizations. A ribbon-cutting at VCA Sanibel Animal Hospital on Periwinkle Way on June 25 marked the 100th ribbon-cutting since the storm surge and winds washed out most buildings and work places. Another celebration took place on June 28 to welcome a new business to Sanibel Island, Captiva Curio Cottage on Periwinkle Way.

In 2020, VCA Sanibel Animal Hospital, an outgrowth of Coral Veterinary Clinic on Sanibel and in Fort Myers, purchased the building, formerly occupied by a property management company, to grow its business.

In 2017, VCA Animal Hospital acquired the Fort Myers clinic and Sanibel satellite, which had opened in 1965, from Dr. Dave and Jennifer Nichols. Eventually, VCA invested the resources into VCA Sanibel to enable the small facility to perform radiographs, diagnostics and outpatient procedures.

With the increase in services, the clinic quickly outgrew the original small, 960-square-foot building on Periwinkle Way. VCA leased its current 4,100-square-foot space for a state-ofthe-art veterinary facility designed for functionality, while keeping medical services the priority.

“As one of the former owners of Coral Veterinary Clinic, the rebuilding of our hospital is a testament to VCA’s focus on care — for patients, clients, our associates and communities,” VCA Animal Hospitals Hospital Manager Jennifer Nichols said. “Support from VCA at the time of Ian helped us activate satellite hospitals surrounding the island to provide care for affected pets and made sure

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ribbon-cutting since Hurricane Ian, for the VCA Sanibel Animal Hospital on Periwinkle Way. Below: Another opening was organized later for new business Captiva

our associates had immediate supplies and assistance. With community at the center of everything we do, we celebrate our new facility with a stronger and renewed commitment to delivering worldclass medical care for pets and personalized experiences for pet owners.”

Currently, the hospital employs two veterinarians and one veterinary assistant, along with Nichols, who is seeking additional staff. The new facility will al-

Evans pointed out 50% comes from Lake Okeechobee and the other 50% from the watershed. Andrews noted, “If you don’t stop the discharges, it’s done.”

Thanks to the Everglades restoration efforts, residents should start seeing benefits as soon as next summer, Andrews added.

Regarding the impact of clean water on the region’s property values, Robinson stated, “Blue water equals green dollars. Simple as that.”

low staff to triple the number of pets they see in a day while delivering innovative conveniences pet owners have come to expect from the veterinary hospital.

“The convenience and comfort of having pet care facilities right on island once again takes a giant step toward restoring a sustainable way-of-life for islanders and even visitors who bring their pets along on vacation,” said John Lai, president and CEO of the SanCap Cham-

All the panelists emphasized the importance of becoming involved at a personal level by keeping informed, taking action when possible and voting wisely. Andrews repeatedly advised the full-house gathering to “just show up.”

“You guys really step up when we need you, in huge ways,” Evans said of the islands’ business community. “That is not typical of communities throughout Florida.”

One tool the chamber and partners have enacted to intensely involve the business community, the Preserving Paradise initiative runs August through October for

ber. “We welcome such a professional and state-of-the-art operation to our service-focused community of businesses.”

“The Sanibel-Captiva island community is the reason this facility was envisioned,” Nichols said. “For over 40 years, islanders and island guests have been bringing their pets to us. Even after the devastation of Hurricane Ian, the resiliency of this community proved to us that we were needed and wanted. The chamber has been an anchor for this community and has always supported businesses, big and small, while keeping the values that were established by the founding members.”

Now occupying the former location of a Sanibel Captiva Community Bank branch in a historic island bungalow, Captiva Curio Cottage carries an extensive range of diverse products including all-natural beauty produces, holistic and metaphysical products, pet goods, educational and entertaining toys, clothing and accessories, cards, books, coffees, teas and tinctures.

The Suarez family moved to Sanibel Island two years ago after many visits, and opened and operate the new shop, hoping to contribute to the island’s growth while providing a distinct retail destination for residents and visitors alike.

“How refreshing and delightful to welcome a new retail shop on the islands,” Lai said. “Captiva Curio Cottage bolsters our reputation for unique, independently owned, and small businesses in the best way possible.”

“We love and respect nature, animals, and family,” the family said. “We believe life should be simple, one with nature, fun, quirky, and fabulous! This philosophy is reflected in every aspect of our shop.”

business leaders in the community who will advocate for the water-quality mission among staff, colleagues and clientele.

“This leadership program is unlike any other,” SanCap Chamber president and CEO John Lai told members. “It will take you inside the actual issues and places like the Everglades. It’s very empowering.” He advised members to visit preservingparadise.org for more information.

Lai closed the event with this: “This issue is neither Republican nor Democrat—it’s water, and it affects all of us.”

Above: The SanCap Chamber held its 100th

Curio Cottage.

SWFL CRE, CONSTRUCTION & DEVELOPMENT

The Geis Development and its partner Westminster Capital, which manages real estate investment strategies on behalf of private wealth capital across the United States, announced the completion of Meridian Business Park in Fort Myers. Located near Southwest Florida International Airport, the business park is ideal for distribution and e-commerce clients with convenient access to major Interstate highway Interstate-75.

“This project, like our others in the area tells the story of our belief in the Southwest Florida business community and the growth we are seeing here,” said Conrad Geis, president of Geis Development. “Meridian Business Park addresses the need for industrial and office

locally in a great location to serve the entire state.”

The complex consists of four separate buildings— the largest measures 75,000 square feet while the following one totals 60,000 square feet. The two smaller structures are both 35,000 square feet. Each building is equipped with 21-foot clear-height ceilings and is equipped to handle hazard storage with fully operational safety sprinkler systems.

Leases at the business park include:

• Countertops and More – 22,123 square feet in Building A

• Frigid Rigid – 39,268 square feet in Building A

Geis Development completes Meridian Business Park

• Concentra – 10,454 square feet in Building C

• Lehman Pipe & Plumbing – 37,613 square feet in Building D

• American Products Distributors – 10,452 square feet in Building C

• Granite Planet – 7,206 square feet in Building C Meridian Business Park is over 70% leased, with three of the four buildings completely leased. Interest in the property is growing due to its location and the influx of businesses into Southwest Florida.

SWFL CRE, CONSTRUCTION & DEVELOPMENT

• LiquiGlide – 14,905 square feet in Building B

• Vivid EV – 7,175 square feet in Building C

$20M Semmer Family portfolio on the market

SVN Commercial Partners, represented by Lauri Albion, John Albion and Tiffany Luongo, unveiled a $20-million investment opportunity in Fort Myers Beach.

The historical Semmer Family Portfolio, valued at approximately $20 million, potentially represents the largest usable waterfront portfolio in Lee County. It comprises five properties, each positioned to leverage Fort Myers Beach’s dynamic revitalization, offering unparalleled potential for investors.

SVN continues to expand its presence in Southwest Florida and beyond, specifically in the Fort Myers Beach area, an area that is on the cusp of a significant transformation, making it a prime location for investors.

This portfolio includes:

• The Marina on Main: Located on Main Street, this marina offers water access and stunning views, with recently rebuilt docks and proximity to waterfront dining. It benefits from favorable density and height allowances, ensuring project profitability. The property is zoned Light Industrial (IL) and Industrial Marine (IM), with a future land use designation of Industrial, providing strategic waterfront location advantages and steady growth potential.

• Seaside - Commercial Storage & Docks: Situated on Seaside Drive, this property includes commercial boat access and on-site outdoor storage across two parcels totaling 0.96 acres. It avoids Fort Myers Beach traffic and benefits from Lee County’s streamlined zoning and permitting processes. The property is zoned Marine Industrial (IM) and Agricultural (AG-2), with future land use designated as Industrial and Urban Community, minimizing redevelopment uncertainties.

• Self-Storage - Industrial Warehouse: Located on Buttonwood Drive, these three premium self-storage buildings offer convenience, security and flexibility. Ideal for expanding any real estate portfolio, these properties are zoned Industrial and provide secure storage options with high demand for flexible solutions.

• Bonita Bill’s Restaurant, Lot and MultiUse Building: Situated at Fisherman’s Wharf on San Carlos Island, this prime commercial real estate includes four contiguous properties known for their vibrant community atmosphere and historical significance. It features turnkey restaurant operations with quick boat access, making it an established community hub with significant potential for further commercial and hospitality development.

• Residential offers on San Carlos Island: Addresses: 830 Oak Street, 845 Oak Street, 853 Oak Street, 37 Nancy Lane, and 1540 Main Street. Offering access to San Carlos Island and Fort Myers Beach businesses, this property is ideal for homeowners or investors. It features proximity to essential services and dining options, making it a strategic location in a thriving business district with high rental demand.

Geis Development is also available to design and personalize the tenant build-out to each client’s specifications, adding immense value to prospective tenants to the state-of-the-art industrial park.

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Understanding commercial appraisals is crucial

Property appraisals are critical for determining the value of commercial real estate. These appraisals are essential for a variety of reasons, including buying, selling, leasing and financing commercial properties. In this blog post, we will explore the key factors that influence commercial property appraisals and the benefits they offer.

Key factors in commercial property appraisals

Location: The location of a commercial property significantly impacts its value. Properties in prime locations with high foot traffic, accessibility and proximity to amenities tend to have higher appraised values.

Condition of the Property: The physical condition of the building, including its age, maintenance and any recent renovations, plays a vital role in the appraisal process.

Market Trends: Current real estate market trends, including supply and demand, can affect property values. An experienced appraiser will analyze these trends to provide an accurate valuation.

Income Potential: For income-generating properties, such as rental buildings, the potential income and current occupancy rates are crucial factors. Appraisers will consider lease agreements, rental rates and the stability of tenants.

Comparable Sales: Appraisers look at recent sales of similar properties in the area to determine a fair market value. These comparable sales demon-

strate prices paid for similar properties in the market area.

Benefits of commercial property appraisals

Informed Decision Making: Whether buying or selling, a commercial property appraisal provides a clear understanding of the property’s value, helping stakeholders make informed decisions.

Financing and Loans: Lenders require accurate appraisals to determine the amount they are willing to finance. A thorough appraisal assists lenders in determining appropriate funding for your investment.

Tax Assessment Appeals: If you believe your property tax assessment is too high, an appraisal can serve as evidence to appeal the assessment and potentially lower your tax burden.

Investment Planning: Appraisals help investors assess the potential return on investment, enabling better financial planning and strategy development.

Maxwell, Hendry & Simmons specializes in providing comprehensive commercial property appraisals. Our experienced team uses advanced methodologies and market insights to deliver accurate valuations. Whether you need an appraisal for financing, tax appeals, or investment planning, we are here to guide you through the process with professionalism and expertise. Visit mhsappraisal.com. Contact (239) 337-0555 or info@ mhsappraisal.com.

McGarvey Development makes record-setting property sale Jason

chance sighting by Fitzgerald of a McGarvey Custom Homes vehicle in Naples during a family trip prompted him to reach out and reconnect with McGarvey. That well-timed visit allowed the two men to begin discussing business opportunities.

McGarvey Development, a multi-generational construction company, announced CenterLinks Business Park, its largest commercial development, has been sold. EQT Exeter, a global private equity company, paid $92.5 million for CenterLinks Business Park, setting the record for an industrial real estate purchase in Lee County.

The 41-acre industrial park is located along Oriole Road near Alico Road, west of Interstate-75 in Fort Myers. CenterLinks contains approximately 450,000 square feet of warehouse buildings, 100% dock-high office-industrial flex units and general or medical office space. The early exit from the CenterLinks project comes on the heels of McGarvey’s completion of SouthLinks Business Park between 2017-2000, a similar development in Bonita Springs.

Despite CenterLinks being listed with LQ Commercial, it was a decades-long relationship that ultimately resulted in finding the right buyer. John McGarvey, president of McGarvey Development, and Ward Fitzgerald, Global CEO of EQT Exeter, are longtime acquaintances from the Philadelphia area. A

Although there were multiple buyers submitting offers for CenterLinks, McGarvey and Fitzgerald’s working relationship became a decisive factor in closing the deal.

“You never forget the people who helped you build something from the ground up,” McGarvey said. “Selling CenterLinks for a record price was fantastic, but honestly, this transaction fosters deeper collaboration with our trusted partners and strengthens our industrial presence in Southwest Florida, both of which are critical to achieving our ultimate goal.”

Adam Palmer, managing director, and Mike Doyle, senior associate at LQ Commercial, have worked alongside the McGarvey team for several years to represent their various development projects. Their strategic marketing efforts yielded multiple buyers interested in CenterLinks.

Stevens begins Kari Mann Dental Studio

• Two Class A Buildings totaling

• Build-to-Suit opportunities

• Electric, Water & A/C included in CAM

• Fiber Optic available

• Electric Charging Stations

•

•

Stevens Construction has been awarded the construction management service of a 5,200-squarefoot building for Kari Mann Dental Studio, on Del Prado Boulevard in Cape Coral, announced Daniel F. Adams Jr., executive vice president/partner.

Kari Mann Dental Studio provides comprehensive family and cosmetic dentistry as well as ad-

vanced dental implants. Combined with an approach to ease dental anxiety, this modern building signifies a step towards elevating patient care and comfort.

Slated for completion in early 2025, the facility will feature eight treatment rooms, promises cuttingedge technology and space dedicated to advanced surgical and implant treatments.

“Sure, there were other offers on the table, but sometimes business is about more than the bottom line. This deal felt right.” McGarvey added.

EQT Exeter is a global private equity firm with more than 50 locations around the world. U.S. operations are based in Pennsylvania.

“This is EQT Exeter’s first purchase in Southwest Florida. CenterLinks is 100% dock-high and an ideal fit for our company’s portfolio, which prioritizes traditional, industrial class A space,” said Fitzgerald. “CenterLinks’ strategic location at the nexus of local logistics infrastructure makes it a prime location for attracting a diverse tenant base.”

McGarvey Development collaborates with their tenants to customize their locations. The construction firm prides itself on quality craftsmanship and elite buildout quality. This strategy accelerates the ability of their tenants to get operational the day they receive their keys. These customization projects boosted tenant satisfaction and increased the value of the leases which contributed to the record sales price of CenterLinks.

Grabowski appointed president, CEO at B&I Contractors

B&I Contractors announced the promotion of Jason Grabowski to president and chief executive officer. In his new role, Grabowski will assume overall responsibility for the company’s strategic direction, operations and continued growth.

Grabowski has been an integral part of B&I’s executive leadership team since 2001. With a proven track record of driving operational excellence and fostering innovation, Grabowski has played a key role in the company’s success and expansion efforts. His deep understanding of the construction industry and his commitment to delivering exceptional value to customers

make him qualified to lead B&I into its next phase of growth and development.

“We are proud to appoint Jason Grabowski as our new President and CEO,” said Gary Griffin, chairman of the board. “Jason’s leadership skills, industry knowledge, and dedication to our company’s mission makes him the ideal choice to lead us into the future. We are confident that under Jason’s guidance, B&I will continue to thrive in our industry.”

Naples medical campus achieves full occupancy with tenants

Saugatuck Commercial Real Estate and LQ Commercial announced the completion of its lease up at Southbrooke Medical Center, on Immokalee Road in Naples.

The 40,000-square-foot medical campus secured leases with prominent healthcare providers, including their newest tenant, NeuroScience and Spinal Associates. NASA will occupy all 20,000 square feet, utilizing 14,000 for an ambulatory surgery center and the remainder for its on-site MRI services. Phase I construction was completed in 2022.

The 20,000-square-foot building quickly reached 100% occupancy with class-A health services from the Continuum Surgery Center, All About You Med Spa, HealthQuest Physical Therapy, Designed to Smile Dentistry, and the Chapman Wellcare Walk-In Clinic.

“We are excited to see Southbrook become fully leased so quickly,” said LQ Commercial Managing Principal Mike Concilla. He mentioned that “NASA is renowned for their expertise in Neurology, Neurosurgery, Pain Management, Orthopedics, Sports

Medicine, and MRIs. This relocation is an upgrade from its Pine Ridge office in terms of access and ability to service more patients.”

Co-broker and Saugatuck Principal Penny Wickey added “NASA intends to consolidate its operations to offer more expedient treatment to its expansive client base. We look forward to opening the doors of this facility near the Summer of 2025.” Concilla and Wickey represented the landlord and developer, Gault Family Companies, and Darren DiFilippo with FUGE LLC represented the tenant.

Income Producing Property in North Fort Myers FOR SALE

Grabowski

Has SWFL’s wave of multifamily construction reached its peak?

We have highlighted an abundance of multifamily housing springing up across the region. These projects will gradually come to market over the next 12 to 14 months. Some economic indicators hint that this multifamily boom may be reaching a peak, which brings us to a critical question about Southwest Florida’s Development:

Has Southwest Florida’s wave of multifamily construction reached its peak?

Over the past year, Southwest Florida has seen a dramatic 62% decrease in construction starts. Escalating material and labor costs, combined with higher interest rates, are making it more expensive to build and borrow money, dampening the incentive for multifamily developers.

Moreover, the additional supply in the market should cause rent prices to stabilize, further making multifamily housing less attractive for developers. However, we anticipate this trend to be a short-term pause rather than a long-term slump because of ongoing demand.

Rental Rates and Housing Shortages

The shortage of multifamily housing in our re-

gion has been a long-standing issue. While the current boom will certainly narrow the gap between demand and supply, the current wave of construction will not fully address the region’s housing crisis.

The majority of the new units in the current pipeline are luxury and market-rate apartments, which do little to alleviate Southwest Florida’s housing affordability crisis.

We’re all familiar with the often-cited guideline that no more than 30% of our before-tax income should be spent on our housing. Yet, the median household income in Lee County is $71,072.

To meet the 30% affordability standard, monthly rent on a two-bedroom apartment should cost no more than $1,777.

The reality is quite different, however. Renters in Lee County pay an average of $2,273 a month, meaning there will still be significant demand for housing in our region.

Demand and Multifamily Construction Activity

As the new inventory of multifamily units comes online over the next 12 months, we can certainly expect a temporary lull in construction activity. Nonetheless, demand should rebound quickly as the region’s population continues to grow. With economic conditions expected to improve, we anticipate that investors will once again turn to multifamily development, driving another surge in construction in 2026. In other words, although our current multifamily construction wave may have plateaued, the peak is yet to come.

If you’re a developer considering multifamily construction in Southwest Florida, your next step is to contact the Commercial Property Experts at Cushman & Wakefield Commercial Property Southwest Florida. Our team can leverage our data and local knowledge to help you understand the economic potential of your potential development project.

Gary Tasman is the Founder of Cushman & Wakefield Commercial Property Southwest Florida (CW|CPSWFL) and serves as its CEO and principal broker. Contact (239) 489-3600 or gtasman@ cpswfl.com.

Babcock Ranch expands tenant roster at Shoppes at Yellow Pine

Babcock Ranch announced The Shoppes at Yellow Pine, is now fully leased. Upon completion in 2025, this 120,000-square-foot commercial shopping center will include seven new eateries, multiple national retailers, a medical center staffed with primary-care and pediatric physicians and an urgent care facility among an exciting roster of tenants.

Strategically located adjacent to the Publix-anchored Crescent B Commons shopping center, the under-construction Yellow Pine development will span three multi-tenant outparcel buildings fronting Cypress Parkway and two standalone internal outparcels.

“The Shoppes at Yellow Pine marks a big step for Babcock Ranch, and we are thrilled to deliver more services to our fast-growing residential population,”

said Matt Buehler, senior vice president of commercial development at Kitson & Partners. “This project represents the next phase of a master plan that will see the development of 6 million square feet of sustainable commercial, retail, light industrial, civic and office space for our community.”

Committed tenants include:

• Retail: Several flagship national big-box retailers such as Ulta Beauty, with thousands of beauty products and salon services in one large retail space; Marshalls department store; Ace Hardware; and the discount superstore Five Below.

• Dining: An extensive range of new dining and food options will be available to residents, including the Oar & Iron Raw Bar & Grill, a standalone restaurant on the northeast corner of the site serving deli-

cious steaks and seafood in an upscale setting; Panera Bread for breakfast, lunch and dinner; Jersey Mike’s, featuring hot and cold submarine sandwiches made with high-quality ingredients on freshly baked bread; Five Guys, serving handcrafted burgers and fries; Papa Johns pizzeria; Yummy Thai and Chinese; and a Carvel ice cream shop.

• Medical: Supported through a partnership with Tampa General Hospital, more than 12,000 square feet of space will be dedicated to the medical needs of the Babcock Ranch community.

• Other: Also in the lineup of Yellow Pine tenants are Verizon; Fountain Pools; Seymour Orthodontics; Tipsy Hair Salon; and The Laser Lounge Spa, specializing in facial peels, microneedling, cosmetic injections and laser hair removal.

BY GARY TASMAN

Guest Columnist

BUSINESS SERVICES

Energy Harness illuminates the future one light bulb at

In the heart of Southwest Florida, a revolution is quietly taking place, one LED light bulb at a time. Energy Harness, a leader in LED light innovations, is at the forefront of this transformation, moving toward a modern, energy-efficient future. Through cutting-edge lighting technology, cost-effective solutions and commitment to clean energy, Energy Harness is illuminating the path forward for communities across the region.

Lighting the way with innovation

Energy Harness has become a leader in innovation in the LED lighting industry. The company’s products are designed to provide superior illumination, enhance energy efficiency and reduce environmental impact. From residential neighborhoods to bustling commercial districts, Energy Harness is making a significant impact by replacing outdated lighting systems with state-ofthe-art LED solutions.

A community transformed

The benefits of Energy Harness’s innovations in Southwest Florida are palpable, from Cape Coral parks to Southwest Florida medical facilities. Thanks to LED lights’ superior brightness and longevity, streets and public spaces are safer and more vibrant. This transformation is more than aesthetic; it represents a commitment to sustainability and economic prudence. By reducing energy consumption and maintenance costs, Energy Harness is helping municipalities allocate resources more effectively, ultimately benefiting the entire community.

BUSINESS SERVICES

Discovery Senior Living, DePaul University launch leadership program

Discovery Senior Living launched a leadership development program in partnership with the Executive Education Program at DePaul University’s Driehaus College of Business to accelerate leadership capabilities.

The leadership development program is customized to the needs of Discovery Senior Living, the fifth largest senior living operator and one of the fastest growing with locations across the United States. As an investment in nearly 200 of Discovery’s leaders from across the company, this year-long virtual and online certificate program equips participants to become informed, impactful leaders. Four dynamic, synchronous workshops cover the fundamentals of leadership.

“In our first workshop, we focus on cultivating self-awareness and action planning,” said Bob Rubin, associate dean of graduate and executive education at Driehaus. “That workshop is led by Professor of Management and Entrepreneurship Erich Dierdorff, an award-winning teacher and leading human resources and organizational behavior researcher. It will help participants identify key leadership capabilities to strengthen and establish accountability mechanisms.”

The remaining three sessions focus on how to recruit and retain a diverse workforce; how to foster excellence; and how to drive organizational change from the mid-level. Asynchronous, experiential exercises complement the workshops, allowing participants to thoroughly integrate their newly honed leadership skills into their work. Participants who engage in all four sessions will receive a certificate from DePaul University.

“Our executive education programs are designed to propel professionals’ development through targeted learning opportunities,” Rubin said. “We prioritize customization, tailoring our programs to align with each organization’s specific learning and development objectives.”

Energy Harness, a leader in LED light innovations, helps businesses transition to energy-efficient illumination systems.

Forward-thinking solutions for modern challenges

Energy Harness is not just about lighting; it’s about creating a healthier and more efficient environment. Their made-in-the-USA “Active Airflow UV-C fixture” exemplifies this commitment. Designed to eliminate airborne pathogens like the COVID-19 virus using ultraviolet light, this device is a testament to Energy Harness’s dedication to public health and safety. As schools, businesses and public facilities continue to seek ways to protect people, the Active Airflow UV-C fixture provides a reliable solution.

Empowering education with C-LEC

Energy Harness wants to make an impact on edu-

cation. The C-LEC (Classroom Lighting Environment Controls) system will revolutionize how teachers manage their classroom environments. With four preset scenes, educators can easily adjust the lighting to suit different activities, enhancing the learning experience. This ability to control specific correlated color temperature (CCT) and light brightness levels ensures that classrooms are constantly optimized for the task at hand, fostering better student concentration and productivity.

The road ahead

As Southwest Florida continues to grow and evolve, Energy Harness remains a determined partner in progress. The company’s vision of a brighter, more efficient future is a goal and a reality. Through their innovative products and unwavering commitment to the community, Energy Harness is helping Southwest Florida shine brighter, one street at a time.

In a world where sustainability and efficiency are vital, Energy Harness is leading the charge, proving that the future of lighting is not just about illumination but about creating better, safer and more efficient communities for all.

Established in 2010, Energy Harness specializes in manufacturing and distributing high-quality commercial LED lighting nationwide. Combining product range and technical expertise to create innovative LED solutions, reducing energy and costs. Contact (239) 790-3300.

BUSINESS SERVICES

Ian inspires pro platform for pet lovers

In the wake of Hurricane Ian’s devastation in Southwest Florida in September 2022, there was another storm brewing. This storm was in the minds of two philanthropists and business professionals who helped fulfill immediate needs from devastation, all the while wondering how this would eclipse every other humanitarian need that would remain after the cleanup.

Realizing that humanitarian work is never done, but it could be better promoted and acted upon, Roger and Terry Linde started discussing a way to establish a movement. They envisioned a network for good, saying: “Let’s figure out an easier way to give back to our communities, pay it forward, love thy neighbor, commit random acts of kindness, care for our furry friends, be a friend to a lonely neighbor, and practice compassion toward everyone.”

And then they built it.

They introduced People and Pets Network, starting here in Southwest Florida. The Lindes’ vision manifested in an innovative online platform designed to seamlessly connect individuals with local businesses for services, while simultaneously contributing to humanitarian and animal welfare efforts. Born from Roger Linde’s lifelong commitment to aiding the underprivileged, whether human or animal, and Terry Linde’s shrewd business acumen, the People and Pets Network initiative seeks to offer a triple-win scenario—benefiting customers, businesses, and non-profits alike.

People and Pets Network is an online professional source for finding any service – a plumber, a pet sit-

ter, a physician or a volunteer. There are 170 categories for finding the best professionals, and when visiting the new peopleandpetsnetwork.com website, the first category is “Humanitarian Services.”

People and Pets Network stands out not just for its noble cause, but also for its user-friendly approach. Consumers sign up for free and can submit requests for themselves or someone else in need of assistance or service for humanitarian, pet, home or professional or health services. Nonprofits like churches and service organizations also register and advertise for free and can easily fulfill humanitarian requests that fit their schedule and talents. Businesses sign up for only $5 per month per county category for unlimited leads to increase revenue and they can fulfill chosen humanitarian requests.

The concept is uniting, trusted and works beautifully for all service categories. For example, sign-ups seeking to install ceiling fans make a specific request, and then collect professional bids to effortlessly find and choose the right electrician for the job. Electricians registered in the system can choose to bid on the job depending on their current workload and specialty. Requestors trust the network because any required licenses can be viewed and there is a blind rating system for all parties.

People and Pets Network plans quick expansion to promote a future where every service transaction is trusted, familiar and meaningful, highlighting Roger and Terry Linde’s founding vision of a world made better through locals helping locals.

A 10-step marketing plan that delivers results BUSINESS SERVICES

Businesses don’t need a six-figure marketing budget to achieve their sales goals, but they do need a marketing plan.

In fact, a marketing plan is just as critical as hiring talented professionals or offering great products and services. Essentially, a marketing plan is the roadmap for reaching your target audiences with compelling messages and visuals to drive results.

Businesses cannot create a marketing plan without a business plan. That’s why it’s important to loop your marketing partner into conversations about goals, strategic initiatives and the company’s overall vision.

The most successful businesses recognize three key benefits of developing a marketing plan:

• It focuses and organizes promotions to be more coordinated, productive and successful.

• It provides one source to collectively consider research, ideas and plans.

• It creates a cohesive brand voice, vision and style that defines core messaging and positioning.

Marketing plans come in all shapes and sizes and can span a couple pages or a couple hundred pages. Despite their differences, all marketing plans should contain these 10 elements:

1. Defined offerings Create a list of products and services to promote, focusing on features, benefits, differentiators and pricing.

2. Defined mission Outline business goals and aspirations, as well as why customers need your products or services.

3. Defined target audience Consider demographics like age, gender and income levels, as well as psychographics such as personality traits, beliefs and attitudes.

4. Market analysis Review area businesses, market conditions, current pricing models and product availability.

5. Competitor analysis Identify businesses with similar offerings and pinpoint their strengths, weaknesses and unique selling propositions.

6. Brand positioning and messag-

BY TERI HANSEN Guest Columnist

ing Highlight market differentiators, market segments to target, brand voice and tone. Develop key messaging that emphasizes the brand’s identity and value proposition to each audience. In most cases, a marketing plan has multiple key messages that are clear, concise and consistent, helping a brand stand out from competitors and appeal to customers.

7. Stated goals Adopt SMART goals to align the marketing focus: Specific, Measurable, Attainable, Relevant and Timely. These give you the basis for evaluating your campaign to determine the return on investment.

8. Marketing strategy and tactics Create a diversified marketing portfolio by considering earned, paid and owned media across a variety of platforms.

9. Budget Although there is a substantial benefit to marketing, there is also a cost. Be adaptable, cost-conscious and resourceful when setting a budget.

10. Defined key performance indicators Determine the most important metrics that define success, such as conversion rates, website or foot traffic, social media engagements, retail sales, media coverage or customer retention.

Although marketing plans take time to develop, they should always be considered working documents. Tweak the content whenever strategies change, technology evolves and media shifts to stay ahead of the trends... and the competition.

Teri Hansen, APR, is founder, president and chief creative officer at Priority Marketing, Southwest Florida’s largest full-service marketing, advertising, public relations, website development and digital marketing agency. Visit PriorityMarketing.com or call (239) 267-2638.

Recycling program can work for your workplace BUSINESS SERVICES

Hopefully you are recycling at home. Most local governments make it easy by providing bins or carts for the recyclable materials you generate at home. But what about your workplace? What does your recycling program look like at your job location? Maybe you do not have a recycling program and would like to implement one.

First, select a Recycling Champion at your office. Trust me, there is one in every office. This is the person who will be the point person for the program.

Next, you will need a waste audit to determine what is in your waste stream and what can be recycled or reused. Your local solid waste hauler and/or recycling collection company can help.

Local governments determine which items are going to be recycled in your area, so check to see what materials they include in their recycling program. Common materials include plastic bottles, tubs and jugs, aluminum and steel cans and mixed paper and cardboard. I bet these items are being used in your office, too.

Now, you need to determine what types of recycling bins you will need. Small offices need just a few recycling bins strategically placed next to trash cans making sure that it is just as easy to recycle as it is to throw something away.

Consistent signage reminds people how to quickly sort their recycling, reduces contamination and increases recycling rates. Signage alleviates confusion, which is one of the largest issues with recycling. Contaminated material can send an entire load of recyclables to landfills and render them non-recyclable. Strategically placing signage near or on receptacles can mitigate confusion. If you need help with signage, go to WM/recycleright for samples that you can download and use.

Education is the best way to encourage employees to recycle. Use

BY KEYNA CORY Guest Columnist

signs, displays, email announcements, and/or text messages to teach them:

• Why they should recycle.

• What they should recycle.

• Where they can recycle. Make sure that all employees, including the C-Suite, know about your recycling program. If you are in a larger office complex, make sure janitorial staff is aware of the program so they can collect recyclables separately from the trash.

Make sure you have recycling collection service and the proper recycling only dumpster separate from your trash dumpster.

The key is to start small. Do not make extensive changes all at once. Establish small, attainable goals that you can implement over time.

Create a recycling culture. Motivate and encourage employees, business partners and consumers to build and establish a culture of recycling. Without stakeholder buy-in, a recycling program would just be a “waste.” Know your audience and make sure you keep them informed and up to date about your recycling program.

Want to lean more? The Florida Recycling Partnership Foundation and the Florida Department of Environmental Protection are holding a Business Recycling Webinar on Aug. 2 from 10 to 11 a.m. Mark your calendar to learn more about how you can implement a successful recycling program in your workplace.

Learn more at flrecycling.org

Keyna Cory is the Executive Director of the Florida Recycling Partnership Foundation, a 501 (c)(3) organization. Contact (850) 728-1054.

BUSINESS SERVICES

Lotus Solutions empowers leaders to foster fair workplaces

Studies show that fairness leads to higher levels of well-being and productivity at work. Lotus Solutions, a Florida-certified woman- and minority-owned business, fosters a fair and just workplace where everyone is valued, heard, seen and respected.

Our approach and impact

Lotus Solutions offers comprehensive services to help companies cultivate better leaders and build inclusive workplaces. Our services include consulting, customized learning experiences, coaching and keynote speeches in leadership development, diversity, equity and inclusion (DEI), strategic planning and more. We have clients locally, nationally and internationally, impacting 12 countries and five continents. Lotus Solutions is committed to driving positive change.

Meet Our Visionary CEO

Our accomplished CEO, Nirupa Netram, is a fe-

BY NIRUPA NETRAM Guest Columnist

male Indian immigrant from Guyana. She is a certified inclusive and ethical leadership professional and a certified DEI professional. Nirupa has been an attorney and executive for over 25 years in Southwest Florida, where she grew up. Her experience spans the private, nonprofit, government, and legal sectors. She has excelled in operations, human resources, strategic planning, program management, risk management, compliance, and law. Nirupa holds a bachelor of business administration (cum laude) from Stetson University and a juris doctor from Stetson University College of Law. She serves on the Horizon Council’s Supplier Diversity Committee and cochairs the immigration law section of the local bar

BUSINESS SERVICES

Skin Care Academy launches courses

The Skin Care Academy of Florida, Bonita Springs’ newest beauty school, announced the launch of its Advanced Facial Specialty training program and the introduction of a new comprehensive Massage Therapy training program. The first classes started on July 29.

The Advanced Facial Specialty program offers an extensive range of skills, including Dermaplaning, Lash Lifting, Brow Laminations, Facials, Hair Removal, Microdermabrasion, Chemical Peels, LED Therapy, Skin Tightening Treatments and Aromatherapy. In four months, students develop essential skills to excel in the skin care industry.

The newly launched Massage Therapy program covers a variety of techniques such as Swedish Massage, Deep Tissue and Sports Massage, Energy Work, Reflexology, Body Treatments, Gua Sha and Prenatal Massage. This comprehensive program spans six months and prepares students for a rewarding career in massage therapy.

“We are so excited to introduce these new courses into our robust curriculum because they are designed to prepare our students for successful careers in the beauty and wellness industry,” said Laura Lorusso, founder of The Skin Care Academy of Florida. “We are invested in helping our students achieve their goals and providing them with resources to thrive long after they graduate.”

The Skin Care Academy of Florida offers full financing options, a new initiative to make programs accessible to everyone. The academy also offers flexible day and night classes to accommodate new students and those transitioning from other careers. Students also have access to full career planning and an entrepreneurship program, ensuring graduates are well-pre-

Ashley Kerth teaching microdermabrasion to students Tyra Inoa (practicing) and Bianca Swidwa (receiving).

pared for the professional world.

As a boutique private school with a focus on small class sizes, The Skin Care Academy of Florida provides an empowering and caring learning environment tailored to student success. The curriculum is hands-on and interactive, ensuring students receive the best possible in-person learning experience. Additionally, the school exclusively uses Eminence Organic Skin Care, which provides its students with the products and techniques to ensure success long after they graduate.

Located in Bonita Springs, The Skin Care Academy of Florida is ready to welcome students to its growing community. Call (239) 249-0021 or visit skincareacademyflorida.com.

association. Her thought leadership earned her Community Top Voice Badges on LinkedIn in leadership development, consulting, public speaking, and training. Her insights are featured in Forbes, Authority Magazine, The Chronicle of Philanthropy, Gulfshore Business, and Gulfshore Life.

Join Us on Our Journey Lotus Solutions eagerly anticipates collaborating with more local businesses. Together, we will navigate the ever-evolving workplace and nurture effective, empathic leaders. Connect with us on LinkedIn, X (@LotusSLLC) and TikTok (@lotussllc). Visit lotussolutions.biz.

Nirupa Netram, CEO of Lotus Solutions LLC, is an attorney with over 25 years of experience, an executive, a mediator and an arbitrator. Contact nirupa@lotussolutions.biz or (941) 564-7869. Visit lotussolutions.biz.

FSW initiates social media certificate program

Florida SouthWestern State College will launch a new Social Media Communication College Credit Certificate beginning in the Fall 2024 semester. The program is tailored for those eager to master media communication, marketing and public relations across diverse platforms, including print, television, internet and social media.

The Social Media Communication CCC at FSW offers students a comprehensive understanding of media literacy, writing and composition, technical communication, web design basics, communication studies, social media management, digital marketing, search engine optimization and public relations.

“This certificate program is ideal for anyone passionate about social media, content creation, SEO or digital marketing,” said Dr. Jennifer Summary, FSW communication studies professor. “Our curriculum is crafted to meet the demands of today’s digital age, preparing students to thrive in roles across various industries.”

A feature of the Social Media Communication Certificate is its flexibility. Students can complete this program concurrently with an Associate in Arts degree. The AA degree is the desired degree for seamless transfer to complete a bachelor’s degree at another Florida state college or university. FSW also offers bachelor’s degree options such as the Bachelor of Applied Science in Supervision and Management, which aligns well with marketing and media management career paths.

PROJECT PAGE 1

“When Hurricane Ian hit, we had to close for almost five months. The internet is what saved us,” Ravenna said. “It truly helped us stay connected and available to our customers.”

The Comcast project is a gamechanger, officials said. The fiber allows Comcast to provide network redundancy in Sanibel, making sure there is a back-up internet connection from the mainland.

Jeff Buzzelli, regional senior vice president for Comcast Florida, said the project’s completion marks a turning point for the barrier island.

“Our commitment to this vibrant community runs deep. This network infrastructure is a big deal and we’re proud to be actively investing in Sanibel and other parts of Southwest Florida. The new fiber line and its strategic installation should bring a sense of comfort to those on the island,” Buzzelli said.

“We know that connectivity is crucial, especially during natural disasters when the internet becomes even more essential. That’s why our Comcast teams are hard at work making sure the Xfinity network is as strong as possible and prepared to weather whatever comes our way.”

What exactly is the benefit of having network redundancy? It means that there are now separate fiber paths connecting Sanibel Island from mainland Florida. In other words, if one of them is down, Comcast Business and Xfinity services will most likely not be impacted because the other fiber path should seamlessly take over and provide connectivity. The Xfinity network could still be impacted by other factors. However, the redundancy makes the network stronger and better positioned to provide connectivity for customers.

Community leaders like Sanibel Mayor Richard Johnson celebrated the news. Johnson expressed his gratitude for Comcast’s continued investment and ongoing work to connect businesses, residents and visitors.

“Rebuilding their entire network so businesses and residents could get back online was a monumental task,” Johnson said. “Having access to fast, reliable internet is a must nowadays. The completion of this infrastructure project is not only going to help us stay connected, but also ready for the future.”

John Lai, president and CEO of Sanibel Chamber of Commerce, also welcomed the news about Comcast’s activation of redundancy to the island.

“It’s encouraging to see a technology leader like Comcast work to ensure business and residential customers can stay online even when severe weather impacts us,” Lai said.

How artificial intelligence can benefit small business

Question: Artificial Intelligence or AI is a hot topic lately. How best can small business utilize this new technology?

Answer: Artificial intelligence has an especially important role to play for small businesses and startups with fewer employees and limited resources.

Microsoft reported that almost half of small business owners feel “too overwhelmed managing the day-to-day aspects of their business to have the energy or means to ensure their business is reaching its full potential.” If you lack the time and energy to do your job, you’re 3.5 times more likely to have a hard time thinking strategically or innovating.

The most common AI uses desired by small business owners include automating repetitive tasks and analyzing customer data and trends. Order tracking and customer service software offer AI features that increase business efficiency while improving client experiences. It’s a win-win for small companies.

Here’s a quick run-down of some of the benefits of using AI in your business:

• Increased efficiency: By automating repetitive tasks, AI can streamline workflows and bolster employee productivity. For example, AI-powered sales automation can analyze customer data, predict potential leads and automate outreach. This allows sales teams, especially those with limited bandwidth or capacity, to focus less on manual prospecting efforts and more on nurturing high-priority leads.

• Smarter decision-making: AI algorithms provide valuable insights for informed decision-making by analyzing large amounts of data quickly and accurately. An AIpowered analytics tool, for instance, can distill complex data about customers into a clear, actionable overview of purchasing patterns, behaviors and trends.

BY GRAY POEHLER Guest Columnist

• Personalized customer experiences: Artificial intelligence isn’t just about making your business smarter and faster; it can also enhance the feeling of personalization for customers. An AI-driven analysis of customer preferences and behaviors can create tailored marketing campaigns, persona-specific product recommendations and personalized outreach messaging.

• Cost savings: By automating tasks and streamlining processes, AI can help small businesses save on operational costs and improve overall financial performance. Examples include AI-driven energy management systems, which analyze energy usage patterns for businesses and suggest optimizations to reduce energy costs.

• Competitive advantage: Small businesses can gain a competitive edge by leveraging AI tools to enhance their products or services. AI-powered market research tools can analyze customer behavior and competitor strategies in real time, offering insight into customer preferences and industry dynamics and ensuring that product decisions line up with market trends.

The options for AI may seem overwhelming, but the value it can add to your small business and professional development is well worth the groundwork.

Gray Poehler is a volunteer with the Naples Chapter of SCORE, Counselors to America’s Small Business. To ask a question or request free and confidential business counseling, call (239) 430-0081 or log on to score.org/naples/ local-mentors.

Embrace rest and collaboration for effective leadership

I hope you had a joyful and restful 4th of July celebration, filled with moments of relaxation, fun and meaningful connections with loved ones. These vibrant (and hot!) days of summer are a reminder that we are more than halfway through 2024! With these remaining months, let’s harness this time to set ambitious goals and achieve significant milestones.

Each day presents an opportunity to move closer to our aspirations, whether they involve personal growth, professional success, or contributing meaningfully to our communities. Remember, it’s often the accumulation of small wins that propels us towards our larger goals, providing motivation and momentum along the way. Whilst we are working towards these goals, let’s not forget about the profound importance of rest — of all kinds.

Physical Rest: Taking time to rejuvenate our bodies is crucial for maintaining health and vitality. Whether it’s through exercise, yoga or simply getting enough sleep each night, prioritizing physical rest allows us to recharge and perform at our best.

Mental Rest: Our minds are constantly active, processing information and making decisions. Mental rest involves taking breaks from work, practicing mindfulness or engaging in activities that stimulate creativity and reduce stress. This type of rest is essential for clarity of thought and maintaining focus.

Emotional Rest: Managing our emotions requires effort and can be draining. Emotional rest involves identifying and addressing our feelings, seeking support from trusted individuals and engaging in activities that bring joy and peace to our hearts. Taking time to process emotions

BY TRACY DUHANEY Guest Columnist

fosters resilience and emotional wellbeing.

Spiritual Rest: Nurturing our spiritual well-being is equally important. This can be achieved through practices such as meditation, prayer, or spending time in nature. Spiritual rest helps us find inner peace, purpose and a sense of connection to something greater than ourselves.

Social Rest: Interacting with others, while fulfilling, can also be draining. Social rest involves setting boundaries, prioritizing meaningful connections and allowing ourselves solitude when needed. This type of rest helps restore energy and maintains healthy relationships.

Creative Rest: For those engaged in creative pursuits, creative rest is vital. This involves stepping away from projects, seeking inspiration from new sources and allowing our minds to wander. Creative rest sparks fresh ideas and prevents burnout, fostering sustained creativity.

Sensory Rest: In today’s sensory-rich environments, sensory rest is increasingly important. This includes reducing exposure to loud noises, bright lights, or overwhelming stimuli. Sensory rest helps us recover from sensory overload and maintain sensitivity to our surroundings.

Tracy Duhaney is the principal consultant with The Amboseli Group. Contact Tracy@theamboseligroup.com or (239)682-1282.

BUSINESS SERVICES

Life Care Services selected as Amavida’s management partner

Following a competitive sale process with multiple rounds of bidding, a national investor with an extensive senior living background emerged as the purchaser in the sale of Amavida, coordinated by Continuum Advisors.

Life Care Services, an LCS Company, was selected as the management partner for Amavida, a resort-style senior living community in Fort Myers. The 32-acre campus comprises 28 cottages, 223 Independent Living apartments, 101 Assisted Living apartments, 35 Memory Care apartments, and an on-site Wellness Center.

Amavida’s campus includes a private entrance to the 279-acre Lakes Park. Amavida residents enjoy amenities similar to those found at destination resorts, including multiple pools, restaurants, bistros, lounges, and outdoor dining areas. Residents also have access to on-site courts for pickleball and tennis, an art studio, a library, and an on-site theater.

“Amavida is a vibrant community known for best-in-class services and amenities, and we look forward to serving its residents as the new management partner,” said Chris Bird, LCS president and chief operating officer. “Amavida is a perfect fit for Life

Care Services – our rich experience and passion for seniors will further enhance residents’ lives and position Amavida as a premier community for generations to come.”

Continuum served as the exclusive sale-side representation for Quadrum Global, a $1 billion-plus global real estate investor and developer. Following a competitive sale process with multiple rounds of bidding, a national investor with an extensive development background and senior living experience emerged as the purchaser, in partnership with Life Care Services who will manage the community.

LCS is the third-largest operator of senior living communities in the U.S., operating more than 140 Rental and Continuing Care Retirement Communities nationwide. The company is also the most awarded company in the history of the J.D. Power U.S. Senior Living Satisfaction Study. LCS residents have helped the company rank No. 1 in customer satisfaction among independent senior living communities five years in a row and No. 1 in customer satisfaction among assisted living/memory care communities. Call (239) 266-7100 or visit www. amavidaliving.com.

BUSINESS SERVICES

Ace celebrates 100 Party, brings families, fun to Bonita Springs

Sunshine Ace Hardware welcomed the community to its Ace Celebrates 100 Party, a signature event celebrating parent company Ace Hardware’s 100th anniversary.

Held June 29 at Sunshine Ace Hardware in Bonita Springs, the anniversary bash had an Old Florida Roaring ‘20s theme. The party featured curated decor characterizing a community celebration from 1924, including a private collection of antique automobiles, Prohibition-era barrels and retail associates sporting 100-year retro Ace logo T-shirts along with fedoras or flappers’ headgear.

DIYers and contractors enjoyed exclusive “Deals of the Century” and had opportunities to browse new products and interact with vendors representing Big Green Egg, Traeger, Weber, Benjamin Moore, DeWalt, STIHL, Diablo, Scott’s, Milwaukee and Craftsman,

all while listening to live music from local favorite Gator Nate.

“Although Sunshine Ace Hardware didn’t get its start until 1958, we wanted to celebrate Ace Hardware’s founding in 1924 because Ace is the preferred hardware store for so many Southwest Floridians – those born and raised here as well as residents who moved here from other parts of the country,” said Michael Wynn, president of Sunshine Ace Hardware. “It’s amazing to think Ace Hardware got its start after five independent store owners decided to pool their buying power, and today the company has more than 5,900 stores in 60 countries. We were also honored that Ace Hardware’s national office joined us at our event with a film crew and chose Sunshine Ace Hardware as one of the four stores in the United States to cover this exciting event.”

BUSINESS SERVICES

Counseling Associates of America offers telehealth options to expand access to mental health care

Navigating life’s challenges doesn’t have to pause because of distance or health concerns.

“Counseling Associates of America is launching new telehealth options to help expand access to mental health care services in Florida,” said Dr. Stephanie Roque, clinical director at the Naplesbased mental health counseling group.

“We understand that coming into the office for an in-person session may not always be the best option for clients, so we are using technology to get individuals the mental health care that they need by offering real-time counseling sessions through a smartphone, tablet or computer with audio and video; anywhere there is an internet connection.”

Telehealth can be of particular benefit to elderly patients or those living with disabilities, Roque said.

“If a client is feeling ill or transportation or childcare is unavailable, telehealth helps overcome these logistical barriers by allowing access to therapy from

the safety and comfort of their own home.”

Telehealth can also improve quality of care by offering a more continuous relationship with a counselor.

How does telehealth work?

A telehealth appointment at Counseling Associates of America begins by logging onto doxy.me (a HIPAA compliant secure website) via a link received on email from a therapist. Type your name to sign in; no passwords or logins required; simply bookmark the link for repeated use. The session will start and proceed much like it would at an in-person visit, except it’s on a screen.

Counseling Associates of America also offers Zoom mental health therapy sessions for couples and families.

Roque said telehealth isn’t for everyone and should never fully replace in-person care.

“Telehealth and in-person care are complementary to each other,” she said. “I believe that it’s important to work with clients on a case-by-case basis to find the best solution for each person.”

Most major health insurance plans cover all or part of mental health counseling services. Call or text (239) 289-9796 or visit AmericasCounselors.com.

Roque

A BETTER WAY TO BORROW

Like Thomas Edison, we believe there is always “a better way.” To us, that means being attentive, invested and involved in the efforts of our community’s business owners and residents as we provide them with lending services that empower them to reach their goals.

As a bank with a 5-Star Superior Rating from Bauer Financial, we are standing strong with money to lend. With a history of long-term stability and resilience, we are absolutely committed to remaining well-positioned to honor our promises and protect our banking customers.

Richard Shera Vice President, Residential & Consumer Loan Officer

Kim Nyberg Vice President, Professional & Executive Banking

Michael Greenhoe Vice President, Commercial Loan Officer

Greg Blurton Vice President, Sr. Commercial Loan Officer