February 2016: Southwest Florida Business Today

We’re All Business

SOUTHWEST FLORIDA’S BUSINESS VOICE • 239-573-9732 Vol. 9 No. 4 / FEBRUARY 2016 www.swfloridabusinesstoday.com

Distributed in Fort Myers, Cape Coral, Estero, Bonita Springs and Naples

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Biz expo celebrates five years in Charlotte Put your “out of office” message in Outlook on Feb. 4 so you can be part of the Fifth Annual “Hottest Business Day in Paradise” Business Expo 2016.

If you attend the Expo you can make more than 100 sales calls in one day and in one place just by talking with Charlotte County Chamber of Commerce members who have a booth at the Expo. You can also: visit various companies and compare prices and services and hear and compare points of view; meet prospects and customers face to face to build rapport and confidence and familiarize yourself with products and services available in our community. Accomplish all this in just one day at the biggest business event of the year.

For more information call Joanne Reid at (941) 627-2222, or email jreid@charlottecountychamber.org.

Fiddler’s Creek in Naples has been awarded the prestigious Distinguished Emerald Club designation.

Midland IRA, AdvantaIRA Trust, merge offices

Fiddler’s Creek recognized as top club

AdvantaIRA Trust, LLC is proud to announce that it has merged with Midland IRA Inc. of Chicago, Illinois.

Over the last eight years, the owners of Midland IRA have been operating two self-directed IRA companies: AdvantaIRA Trust in Fort Myers and Midland IRA in downtown Chicago. They have decided to merge the companies.

Effective January 1, the two companies have merged and began operating under the name Midland IRA, Inc. Midland IRA specializes in self-directed IRA administration, specifically alternative investments including real estate, private notes, and LLCs, as well as 1031 exchanges.

MERGE See page 5

Premier Sotheby’s Realty named business of month The Greater Naples Chamber of Commerce and the Board of Collier County Commissioners selected Premier Sotheby’s International Realty as the Business of the Month for January 2016.

Each month, the award is presented to an organization that has enhanced the community through financial, volunteer and active involvement in organizations and programs that assist in creating a better quality of life for all citizens in Collier County.

The county commissioners, Opportunity Naples VP Kristi Bartlett and Andrea Sturzenegger, VP of Marketing SOTHEBY See page 9

Fiddler’s Creek in Naples has been awarded the prestigious Distinguished Emerald Club designation, an honor attained by only the top 5 percent of private clubs in the world.

Fiddler’s Creek earned top scores following an October 2015 onsite visit evaluating the member experience in 10 categories, including golf, dining, fitness and clubhouse.

Distinguished Achievement in Leadership awards also were presented to nine club employees.

The annual Distinguished Clubs of the World awards program is conducted by BoardRoom magazine, one of the most respected trade publications serving private clubs, and is designed to recognize and preserve the private club tradition.

COURSE See page 10

Fiddler’s Creek’s signature 18-hole Creek Course has been named among Golfweek Magazine’s Top 100 Best Residential Golf Courses in the country.

Black Salt Culinary opens in Cape French Chefs Fabrice Deletrain and Benjamin Voisin have taken their engaging personalities, creative synergy and unique artistry on the road with the launch of Black Salt Culinary in Cape Coral. Named after the Hawaiian lava salt that is revered for its elegant color and depth of flavor, the company seeks to set a new standard in the Southwest Florida catering industry.

From casual company parties to elaborate weddings to family gatherings, Black Salt orchestrates an experience tailored to the preferences of its discerning clients. Whether at a private residence, on a boat, at a business or any other venue, the team at Black Salt Culinary is dedicated to elevating every occasion with unparalleled quality, excellent service and beautiful, in-

Black Salt Culinary orchestrates an experience tailored to the preferences of its clients. spired food that serves as visual art.

Masters of classical French techniques, Deletrain and Voisin have garnered acclaim as the chefs at Fathoms Restaurant & Bar for their playful modern aesthetic and creative use of novel ingredients. Fans of The French

Press, also at the waterfront shopping and dining destination of Cape Harbour Marina, will be delighted to find that European-style bakery café’s pastry among the dessert and appetizer menu choices for any affair catered by Black Salt.

“We want to set a high standard, and we start with the visual presentation first,” Deletrain said. “With our background in France, we have been exposed to a variety of interesting ingredients that we can introduce to people in a fun way.”

“Being creative in the kitchen means we always challenge ourselves, and Fabrice and I are excited to bring our energy and skills out of the kitchen to make every event memorable,” Voisin added.

FOCUS ON: ANNUAL FINANCIAL REVIEW

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Southwest Florida BUSINESS TODAY

Lee County hires ex-Hertz exec as new EDO director The Lee County Economic Development Office (EDO) is pleased to announce that John Patrick Boland was named its new director effective Jan. 11.

Boland’s visionary, global experience has been focused on transforming new and growing companies. He moved to Southwest Florida as part of the Hertz Corp. headquarters relocation.

Through 2015, he was VP of strategy and business development for Hertz Equipment Rental Co. (HERC), which is separating as an independent, publicly traded company from Hertz Corp., parent of Hertz, Dollar, Thrifty and Donlen auto leasing companies.

From 2010-14, he worked for IDEX Corp., including serving as VP and general manager for IDEX Asia Pacific in Shanghai, China.

Boland holds a Juris Doctorate degree from the University of Dayton and a Master’s degree in Business Administration from Rutgers University.

He also attended Harvard Business School’s Executive Education Program.

In 2015, he retired from the U.S. Marine Corps Reserve as a lieutenant colonel. For his last assignment,

Boland taught Economic Development at the Marine Corps Command and Staff College. He completed two combat tours as part of Operation Iraqi Freedom, where he served as John Boland an economics officer. Boland is well acquainted with the local economic development community and was the keynote speaker at the 2015 Horizon Council Annual Meeting.

Boland replaces Glen Salyer, who has been in a dual role for the last yearand-a-half as acting Economic Development director and assistant to the county manager. The EDO reports to Salyer in County Administration.

The EDO was created to help expand and diversify Lee County’s economy. In addition to providing site selection assistance, customized research, financial incentives and many other resources, the EDO works closely with a regional network of economic development partners to make companies and site selection professionals more successful in Southwest Florida’s dynamic business environment.

Impact Zone Golf has announced the opening of its newest location at Tiburón Golf Club at The Ritz-Carlton Golf Resort, Naples.

Impact Zone Golf to open 1st SWFL academy at Tiburon Impact Zone Golf (IZG) has announced the opening of its newest location at one of Southwest Florida’s top golf properties, Tiburón Golf Club at The Ritz-Carlton Golf Resort, Naples.

Instruction has already commenced and reservations are currently being accepted.

“We are truly excited to partner with Tiburón Golf Club at The RitzCarlton Golf Resort in order to further our brand extension in Naples,” said 20-plus year PGA tour veteran and CBS golf commentator Bobby Clampett, founder and CEO of IZG. “The number of avid golfers in Southwest Florida, combined with the vast number of tourists that The Ritz-Carlton hosts in Naples, makes for an ideal location to serve players with a personalized experience that integrates assessment, personalized training and customized performance improvement plans to ensure golfers meet their full potential.”

The IZG academy integrates Clampett’s proven, results-driven learning system known as Impact-Based Instruction. The program focuses on improving each golfer’s impact, rather than just swing style, by utilizing a comprehensive fitness and biomechanics coaching program to improve

body function and increase swing performance.

With the use of Trackman radar and foresight launch monitor technologies, high-speed cameras, swing catalyst video and patented force plate technology, professionals at the IZG academy also help enhance yardage capability and accurately track pressure distribution to improve golf performance.

The IZG academy also includes a variety of offerings for various skill levels and ages. Programs include half- to two-day golf schools, private and group instruction, specialty programs, and more. The IZG academy at Tiburón also will offer its “Signature,” “Pro” and “Master” school programs, which includes instruction led start-to-finish with Clampett, golf on one of Tiburón’s two award-winning championship courses, lunch, and the option for on-site accommodations at The Ritz-Carlton Golf Resort, Naples.

“We were impressed by the skill set and individualized instruction provided by Bobby and his team,” said Rick Rainville, general manager of Tiburón Golf Club. “We felt it was important to partner with a brand that not only offered members of Tiburón a proveneffective teaching methodology but GOLF See page 8

FEBRUARY 2016

FEBRUARY 2016

Southwest Florida BUSINESS TODAY

Page 3

Nominees under review for annual Chrysalis Award

www.swfloridabusinesstoday.com

“

The partnership between the business and tourism sectors continues to strengthen, which benefits our community.

“

The Lee County Visitor & Convention Bureau (VCB) and the Greater Fort Myers Chamber of Commerce Inc. are reviewing nominations for the seventh annual Chrysalis Awards to honor businesses and individuals who have positively impacted the local community.

Award recipients will be announced at a jointly hosted Celebration of Business & Tourism Awards Luncheon and Trade Show from 10:30 a.m. to 2 p.m.

May 20 at Harborside Event Center, 1375 Monroe St. Fort Myers.

The event, co-produced by the VCB and the Chamber and held to commemorate National Travel and Tourism Week, celebrates the value of tourism and the community teamwork involved in maintaining and enhancing tourism as a major economic engine for the county.

The awards, designed to foster a stronger alliance between the tourism industry and the county’s business community, will honor recipients in the categories: Business Development, Eco-Innovation, Cultural Achievement, Education, Sports, and Sales & Marketing.

The VCB’s long-standing Junonia Award, created to recognize those individuals who have positively impacted the local tourism community by demonstrating unique capabilities, leadership, commitment, and dedication, will also be awarded.

A panel of local business community leaders will judge nominations and select one award recipient in each of the six categories. The Junonia will be

– Tamara Pigott, VCB executive director

awarded at the sole discretion of the VCB. Business and individual nominees for the six Chrysalis Awards will be judged on their innovation, how they have distinguished themselves in the community, their efforts to promote the destination, their contributions to business and tourism partnerships for the overall benefit of the county, and their work to foster growth and sustainability.

“The partnership between the business and tourism sectors continues to strengthen, which benefits our community,” said Tamara Pigott, VCB executive director. “Destination visitors often spark future leisure visits, conventions, relocations and other business opportunities. By partnering, we are working together to help the business community gain greater awareness of the tourism industry’s role in our economic livelihood, while helping tourism partners better understand the needs and role of the

Misconceptions of business insurance Part 1 of 2

PUBLISHER Karen P. Moore PRINT EDITOR Bob Massey SOCIAL MEDIA Angelica Torres WEB DESIGNER & EDITOR Michelle L. Hudson

P.O. Box 152299 Cape Coral, FL 33915-2299

News: 239-573-9731 All other: 239-573-9732 News email: editor@swfbiztoday.com

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The contents of Southwest Florida Business Today are copyright 2013 by Southwest Florida Newspapers, Inc. No portion may be reproduced without the express written consent of Southwest Florida Newspapers, Inc. The publication of any advertisement or article does not necessarily reflect the view of the publisher of Southwest Florida Business Today. For more information about any article or column appearing in Southwest Florida Business Today, for advertising rates or subscription information please call 239-573-9732 or email: publisher@ swfloridabusinesstoday.com

Over the years, we have found that many clients have common misconceptions of how business insurance protects their company. Business owners should realize that business insurance is an asset just like your business equipment. To utilize your insurance policies to their full potential, business owners must learn to avoid these common misconceptions by consulting with their professional insurance agent. Here are the most common misconceptions that we see in the business insurance world: • Business insurance is only necessary if you have assets to protect.

This is incorrect! Asset protection is only one facet of a business insurance policy. Business insurance policies also pay for the legal defense of the insured for covered losses. As the defendant in a lawsuit, you could find yourself with a large price tag for legal

OUR MISSION

defenses, even if the allegations are groundless.

Without a business insurance policy, those costs will be an out-of-pocket expense, which if extreme enough, could bankrupt your business.

BY JIM MELLO • As a busiGuest Columnist ness owner, I should exempt myself from my workers’ compensation insurance. It is true that workers compensation rules allow business owners to exclude officers of the business from workers’ compensation coverage. While the savings may be attractive, you may find the savings are minimal, and the costs and risks much greater. First, workers’ compen-

Anticipating what’s next...

...is what keeps you and your business ahead of the game.

Due to expansion, SWFBT seeks delivery professionals for the Cape Coral and Estero areas. Please call for details. (239) 770-7527

Here’s what is ahead for 2016 for Southwest Florida Business Today.

MONTH

Southwest Florida Business Today is to provide the best business-to-business marketplace where business executives operating in Southwest Florida buy and sell goods and services via the exchange of news, advertising and information.

larger business community.”

She added that the awards committee chose the name Chrysalis for the program because it signifies the final stage before a butterfly emerges from its cocoon, the metamorphosis in which its growth and differentiation occur. Committee members see it as a symbol that represents the desire to foster a stronger strategic partnership between tourism and the business community.

“Recipients of the Chrysalis Award are true examples of sustainable practices that make each individual business stronger which reinforces growth in our community,” said Colleen DePasquale, executive director of the Greater Fort Myers Chamber of Commerce, whose organization initiated the joint program. “The Chrysalis Award program is a great opportunity to showcase the success in Lee County while emphasizing that these strong economic engines are connected and work together. These diverse relationships encourage new visitors and ultimately new businesses for our area.”

The Celebration of Business & Tourism Awards Luncheon and Trade Show will feature a trade show from 10:30 a.m. to 2 p.m., with the awards luncheon taking place from 11:45 a.m. to 1:30 p.m. The event is projected to attract 400 attendees.

Those who wish to nominate a business or individual to receive a Chrysalis Award can visit LeeVCB.com. For event registration and trade show participation visit the Greater Fort Myers Chamber of Commerce website at FortMyers.org.

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sation has no deductibles, while your health benefit package likely has a very high deductible. Second, if you are unable to work, workers’ compensation insurance will pay a portion of your lost wages. Finally, some medical benefits providers will deny coverage for a claim if you have excluded yourself for coverage under your workers’ compensation policy.

• My commercial property lease doesn’t really affect my insurance coverage. To the contrary, the terms in your lease will play an important role in how your insurance will respond to a claim. Not only should you have your lease reviewed by an attorney knowledgeable in commercial real estate transactions, it is essential that you provide your insurance agent with a copy of your lease for review.

Your agent can help you determine if the proposed lease requires you to insure something over which you have no control, no insurable interest or which may cost you a lot to insure. It may also help your agent understand exactly what you are responsible for and make sure that you have adequate protection in the event of a loss.

• You should always have the highest deductible when you purchase insurance. Never choose a deductible until you have first reviewed the savings associated with each deductible level and compared that with your final out-of-pocket payment difference.

Don’t forget to factor in the level of risk you are comfortable with before making your final decision. Your agent is your advocate and they will be able to make an assessment to make sure that you make the correct decision on choosing your deductible for your situation.

Jim Mello has been an insurance agent for 27 years, is a client advisor with Iron Ridge Insurance Services LLC in Fort Myers, and has several advanced professional designations from the insurance industry. You can reach him at (239) 288-6823.

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Southwest Florida BUSINESS TODAY

FEBRUARY 2016

Bonita Chamber’s Community Business Expo March 10 The Bonita Springs Area Chamber of Commerce (BSCC) has scheduled its 2016 Community Business Expo in Bonita Springs from 3 p.m. to 7 p.m.

March 10 at The Promenade, 26795-27911 South Bay Drive, Bonita Springs. The event, which is free to attend and open to the public, is sponsored by the Bonita Springs Area Chamber of Commerce, The Promenade, Royal Shell Real Estate Rentals & Vacations and the city of Bonita Springs.

With an expected 1,500-plus attendees, this will

be the largest trade show opportunity of the year for Chamber members to display their products and services and engage with the community. The expo will showcase more than 70 businesses offering product samples, information about their company, face-toface question-and-answer opportunities, giveaways, drawings and more.

“With the huge success of last year’s Expo, we are thrilled to be bringing the 2016 Expo back to The Promenade,” said Christine Ross, president & CEO

of the BSCC. “This event is a great opportunity for members of the community to come out and see the displays and shops at The Promenade.”

For Chamber businesses interested in participating, table display space ranges from $500 to $650, with a $300 rate for 501(c)3 organizations. To secure your table sponsorship or for more information, contact Cindy Burgess, director of Special Events, at (239) 992-2943 or visit BonitaSpringsChamber. com.

Health coverage providers: Prepare for ACA reports

Rick Krueger Guest Column

The Affordable Care Act (ACA) requires that employers, insurers, and health care exchanges report certain information to the Internal Revenue Service (IRS) in early 2016. Health coverage providers, including certain employers, will file information returns with the IRS and furnish statements to individuals in 2016 to report group health coverage information for calendar year 2015. Reporting is optional for calendar year 2014.

The IRS requires reporting to determine whether employees have been offered affordable, minimum essential coverage, and whether the employer is subject to shared responsibility payments under the Internal Revenue Code.

Who is required to report? Employers who are considered an applicable large employer (ALE) are subject to reporting requirements. Additionally, any person or organization that provides minimum essential coverage to an individual must report to the IRS and furnish statements to individuals. This includes: • Health insurance issuers.

• Plan sponsors of self-insured group health plan coverage.

• The executive department or agency of a governmental unit that provides coverage under a government-sponsored program.

Plan sponsors in a group of companies with common ownership or an affiliated group of companies (a controlled group) that are not an ALE, and providers (such as issuers) that are not reporting as employers, may report as separate entities, or have one entity report for the controlled group.

What qualifies as an ALE? An ALE is an employer that employed an average of at least 50 full-time employees and full-time equivalents (FTEs) during the preceding calendar year. All ALEs must file the report, regardless of wheth-

IRS grants extension for ACA reports The IRS recently granted an automatic extension to all those required to file the 1094 and 1095 forms for 2015. Though the IRS is ready to receive the forms, some employers, insurers, and other providers of the minimum essential coverage will need additional time to gather, analyze and report the required information. While Notice 2016-4 grants the extension the IRS encourages employers and other coverage providers to submit statements and file the information returns as soon as possible. The new due dates are as follows: • March 31, 2016, (extended from Feb. 1) for forms or statements that must be provided to individuals (1095-B/1095-C) • May 31, 2016, (extended from Feb. 29) for forms not electronically filed that must be provided to the IRS (1094-B/1094-C and 1095-B/1095-C) • June 30, 2016, (extended from March 31) for electronically filed forms that must be provided to the IRS (1094-B/1094-C and 1095-B/1095-C) er the employer is a tax-exempt or government entity (including federal, state, local, and tribal governments).

A full-time employee generally includes anyone who was employed on average at least 30 hours of service per week or 130 hours per month.

Full-time equivalents are determined by adding up all of the part-time hours in a month (up to 120 hours per employee) and dividing by 120.

For example, if six employees work 20 hours per week, the employer would have four FTEs. What is an ALE required to report? The ALE is required to report its contact information, a

certification that it offered its full-time employees (and their dependents) the opportunity to enroll in minimum essential coverage under an eligible employer-sponsored plan, and the number of its full-time employees for each calendar month during the calendar year. For each fulltime employee, the ALE must report the months during the calendar year for which minimum essential coverage under the plan was available and the employee’s share of the lowest cost monthly premium for self-only coverage (before any wellness discount).

How we can help you prepare for the reporting requirements. Employers should take the following steps to prepare for the ACA information reporting: • Determine if you are an ALE. • Determine if you need to file and what needs to be filed.

• Confirm the health benefits provided.

• Decide how the required information is being tracked.

• Decide who will prepare the IRS filings and statements.

CLA can provide you with tools and resources to help you prepare for this requirement including: • Providing software to track information and monitor employee status.

• Preparation of Forms 1095-C and 1094-C. • Responding to IRS inquiries and penalty notices.

• Webinar on how health coverage providers can properly file ACA information reports.

• Get a quote for ACA reporting.

Rick Krueger is manager of Employee Benefit Plans at CliftonLarsonAllen, a professional services firm delivering integrated wealth advisory, outsourcing, and public accounting capabilities to help clients succeed professionally and personally. Contact him at richard.krueger@CLAconnect.com, or call (414) 721-7577.

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Fort Myers: 239. 334. 2195 • Cape Coral: 239. 542. 3148

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Southwest Florida BUSINESS TODAY

Business planning for New Year

Q: 2015 has been a challenging year for my small business. Sales have plateaued and my expenses have increased. As I look forward to the New Year, I know I have to make some changes.

Can you provide some direction?

A: If it’s any consolation, you are not in the boat alone. Your comments indicate that your growth cycle has peaked. Now is the time for you to take a hard look at your business plan and make appropriate changes.

In the beginning stages you have more time to devote to thinking of ways to grow your business.

As the operation develops, more time is required to attend to the many necessary back-office duties required of any business – time that takes away from sales and marketing endeavors.

If you are the primary one responsible for generating sales, you must delegate the back-office duties to others. You can either outsource or hire competent people to fill these roles. Think of it this way: If current sales are $1,000,000 and you can increase sales by 10 percent, the increased profits can more than compensate for the expense of hiring additional staff.

Once you have relieved yourself of all the other distractions, you can focus on creating a sales and marketing plan to increase profits. To do this you must analyze where your sales are coming from, the costs of doing business, and your profit margins.

Profit margin is the gross profit you make from the sale of each product or service. By continually seeking ways to raise the price or lower the cost, without compromising the quality, you can increase profits per sale. According to the research firm, McKinsey & Co., a 1 percent increase in the retail price can generate up to an additional 11 percent in operating profits.

Do not hesitate to negotiate better pricing and

MERGE PAGE 1 Offices for the tax-saving investment firm will be in Fort Myers, Gainesville, Chicago, and Boston.

Self-directed retirement plans offer investors the opportunity to control their IRA investments. A 1031 exchange allows real estate investors to defer taxes outside of a retirement account.

The new Midland IRA administers over $1.1 bil-

payment terms from the vendors with whom you do business. You are their valued customer. Be reasonable with your demands and always pay your bills in a timely manner.

Increasing sales is more complicated. Start by analyzing your current customers buying habits. You may find that 30 percent of cusBY GRAY POEHLER tomers generate 70 percent of your sales. Strive to miniGuest Columnist mize attrition by paying attention to their needs. It does no good to attract a new customer if you lose an old one for lack of customer service.

Determine which products and/or services produce the highest profit margins. Focus on these and offers offer promotional incentives to attract new customers.

We are living in a digital world. If you do not have a “selling” website, you are missing out on potential sales that extend far beyond your local area of operation.

Your current satisfied customers are your best advertisement. Ask them to recommend you to their friends and offer customer loyalty discounts for providing referred leads.

These are but a few examples how to increase your bottom line profits. Your local SCORE mentor can work with you to develop a viable business plan.

Gray Poehler is a volunteer with SCORE Naples. Small business counseling is provided FREE of charge to all U.S. citizens and legal aliens. For more information, call (239) 430-0081, or fill out the form located at Naples.SCORE.org/mentors. lion dollars in self-directed IRA assets and boasts over 40 employees with over 10,000 clients nationwide.

Dave Owens, CPA, CES® will continue as the company president and chief executive officer. Brandon Stith will assume the duties of chief operating officer.

For further information about the Midland IRA contact Dave Owens, visit the company’s website at www.midlandira.com, or call (239)-333-1031 in Fort Myers and (312) 235-0300 in Chicago.

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Page 5

“

Together we’re going to really help South Florida grow ­— and I can’t wait to reveal the things we’ve been working on.

“

FEBRUARY 2016

– Zach Katkin, Atilus CEO

Kitson & Partners names Atilus an agency partner

Bonita Springs-based Atilus, a digital agency specializing in web design and Internet marketing, has been named digital agency of record for the South Florida development company Kitson & Partners. Atilus will be providing web design, development and Internet marketing services for new Kitson & Partners projects.

Kitson & Partners is a private real estate development company focused on creating vibrant, engaging places that spur economic growth and deliver enduring value. It’s this economic growth aspect that first connected Kitson & Partners and Atilus, as the firm was selected because of its local talent, nationally recognized clientele and ability to implement digital marketing strategies to attract those from both in- and out-side Southwest Florida. Together, Atilus and Kitson will be working collaboratively on many future projects, while implementing unique and creative strategies that are unmatched in the development industry.

“We have made a strong effort to hire agencies in Southwest Florida,” said John Hillman, Kitson’s senior VP of sales and marketing. “We were pleased to find that we have one of Florida’s top-ranked digital agencies right in our back yard. We’ve already had a wonderful experience working with the Atilus team, and I am confident that, together, we are going to generate incredibly powerful results.”

Atilus, Florida’ leading digital agency, was founded in 2005 by Katkin and Harry Casimir, and provides web design, strategic digital marketing and business application development. Atilus seeks to increase their clientele’s bottom-line and return-oninvestment by increasing their presence in the market place. Atilus has developed more than 600 websites and serves clients nationwide.

“In many ways working with Kitson & Partners is literally a dream come true,” said Atilus CEO Zach Katkin. “Their team has been great to work alongside, and we’re excited to be assisting with Kitson’s vision for South Florida. Together we’re going to really help South Florida grow – and I can’t wait to reveal the things we’ve been working on.”

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Southwest Florida BUSINESS TODAY

FEBRUARY 2016

Change is ‘on the air’ at Beasley Media Group

Beasley Media Group’s South West Florida Market – covering Fort Myers, Naples and Marco Island – has announced three staff changes.

The corporation, a subsidiary of Beasley Broadcast Group Inc., is a radio broadcasting company that owns and operates 52 stations (34 FM and 18 AM) located in 12 large- and mid-size markets in the United States.

In the Fort Myers-Naples – Marco Island SWFL market, Beasley Media Group owns four FMs and one AM, including: WRXK-FM 96.1; WWCN-FM 99.3; WXKB-FM 103.9; WJPT-FM 106.3; and, WJBX-AM 770. Additionally, Beasley owns “The Link” – a modern adult contemporary format, which can be heard through four FM translators at 96.5 and 98.1 in Lee County and 101.5 and 105.1 in Collier County. Founded in 1961, Beasley Broadcast Group is headquartered in Naples.

After seven successful years of entertaining morning audiences as one of three co-hosts on B1039’s pop-

Adam Star

Chris Beasley

Stino

ular “Big Mama and the Wild Bunch” Show, Adam Star has been promoted to operations manager of the Fort Myers Cluster. As Operations Manager, Adam will oversee the entire programming division, which includes all radio station programmers and staff, the production department, digital content and promotions and events. Adam also will serve as program director, specifically for B1039 and The Link, SW Florida cluster’s translator station.

Other changes include the professional transition of on-air personality and Program Director Chris Beasley from The Link to a new opportunity to serve as program director for both ESPN and ESPN Deportes.

Additionally, “Stino” has been added to the nights on 96 KRock, where she will serve also as a production assistant.

“These are important changes for our talented staff at Beasley Media Group,” said SWFL Market Manager Brad Beasley. “Adam has been an outstanding programmer and on-air talent. I am eager to see more of his ideas and accomplishments, as he begins this challenging new position. It’s important to note we also are happy to see Chris progressing on his SWFL career path. We’re absolutely confident he can take 99.3 ESPN and ESPN Deportes to the next level! Allow me to add, 96 KRock’s Stino is an amazing talent and we enjoy her contributions to our team. We are sure she will prove her abilities as production assistant.”

Sider joins Energy tax update: EPAct 176D extended John R. Wood Matt Lister Guest column

John R. Wood Properties is proud to announce the addition of Jerry Sider to its management team. Sider, who started on Jan. 4, is the managing broker of the firm’s Marco Island Office.

A decorated veteran, Sider has worked in the real estate industry since 2003. He began his career in Chicago and, shortly thereafter, achieved leadership roles in Indiana and Pittsburgh, where he successfully Jerry Sider improved struggling real estate offices. He most recently came to the firm after success in Florida in Melbourne and Sebastian, where he also served successfully in leadership roles.

His expertise in building residential real estate offices with quality agents has resulted in improved customer service and sales growth throughout his career.

John R. Wood Properties is the oldest real estate company in Southwest Florida, with 55-plus years of experience in the market. The firm has 13 offices serving the areas from Marco Island to Sanibel/Captiva Islands, and employs 400 agents and staff.

“Jerry’s legacy and culture is perfectly aligned with that of John R. Wood Properties.” said CEO Phil Wood.

Sider is responsible for developing existing agents, as well as adding additional new agents who will meet the firm’s growth expectations for the Marco Island Office.

Among the 50-plus tax provisions protecting Americans from the Tax Hikes Act of 2015 is a two-year extension of both 179D tax deduction for commercial buildings. These tax incentives will reduce tax liability for property owners and architects while incentivizing investments in energy efficient technologies.

The 179D tax deduction has been extended for two years from Dec. 31, 2014, through Dec. 31, 2016. The qualifying standards are increased from ASHRAE 2001 to ASHRAE 2007 for properties placed in service after Dec. 31, 2015.

Private owners and CPAs are eligible for up to $1.80 per square foot for the installation of energy-saving lighting, HVAC, and building envelopment systems in new or existing commercial buildings. For the design of public buildings, the benefit can be allocated to the designer by the fed-

eral, state or local government.

With the extenders package signed into law, it is surely a relief for many as we wrap up the holidays and close out the year on a high note. The tax extenders package will ensure valuable dollars remain in taxpayers’ pockets while stimulating economic growth. Take advantage of these tax saving strategies by reviewing not only your 2015 projects but also any opportunities available retroactively to 2006.

Other key tax extenders include: Research & Development Tax Credit, Bonus Depreciation, Section §179 Expensing, New Market Tax Credits, and 15 Year Recovery Period for Qualified Leaseholds, Restaurant and Retail Property.

Engineered Tax Services (ETS) is a licensed engineering firm with extensive experience in engineeringbased specialty tax services spanning the United States, yielding substantial tax incentives for companies of all sizes. ETS is one of the only quali-

fied engineering firms with its own professional engineers, LEED-accredited professionals, certified public accountants, licensed contractors and architects on staff. ETS can provide a full range of specialty tax incentives and analysis including Cost Segregation, 263(a) Repairs vs. Capitalization, Research & Development Tax Incentives, Disposition Studies, 179D EPAct, 45L, utility rebates and refunds, energy audits, modeling and LEED certifications. ETS is fully Circular 230 compliant, with more than 100 years combined experience in energy modeling. Since the inception of ETS, with a team of in-house engineers and accountants, ETS has averaged over $44 million per month in refunds for clients, equating to hundreds studies for Fortune 500 companies.

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FEBRUARY 2016

Southwest Florida BUSINESS TODAY

Page 7

Speakers Assembly celebrates 20th anniversary

The Speakers Assembly of Southwest Florida is 20 years old! Upcoming guests include the Capitol Steps, Sam Kennedy, president of the Boston Red Sox and Fenway Sports Group, and Brent Bozell, Founder and President of the Media Research Center.

The Speakers Assembly of Southwest Florida is a 501(c)6 non-profit, non-partisan organization.

It strives to fulfill its purpose to foster an informed membership by presenting the world’s best thinkers, leaders with distinguished accomplishments, and speakers with proven ability to enlighten, educate and entertain listeners.

For its 20th Anniversary Evening Celebration on Feb. 8, The Speakers Assembly will host a performance by the Capitol Steps, a political satire performance troupe.

with the speaker.

Kennedy will discuss the business of baseball and other sports during his appearance in Southwest Florida. Kennedy is in his 15th year in the organization, succeeded his mentor, Larry Lucchino, as club president.

In March 2002, Kennedy joined Sam Kennedy the Boston Red Sox as VP of Corporate Partnerships. He has been with Fenway Sports Group since its inception in 2004. Under Kennedy’s leadership the club sold out 794 consecutive games at Fenway Park, establishing a Major League Baseball record. Kennedy oversees the club’s general business matters including ticketing (sales, operations and service), corporate sponsorship, broadcasting, marketing, social media, advertising, Fenway Enterprises (non-baseball activities at Fenway Park), and all client service.

In 2008, 2010 and 2013 Kennedy was named as one of Sports Business Journal’s Forty under 40 Award recipients and inducted into the publication’s Hall of Fame. Throughout his career, Kennedy has been recognized for hiring and retaining exceptional talent at the Red Sox and Fenway Sports Management.

Sam Kennedy

Brent Bozell

The Capitol Steps

For its 20th Anniversary Evening Celebration on Feb. 8, The Speakers Assembly will host a performance by the Capitol Steps, a political satire performance troupe.

The Capitol Steps formed in 1981 as a group of Senate staffers who set out to satirize the very people and places that employed them. Since they began, the Capitol Steps have recorded over 30 albums that ring true to their motto, “We put the MOCK in Democracy!”

“We are celebrating 20 years of bringing over 170 world-class speakers to Southwest Florida,” said Executive Director Arden McCurdy. “Among them have been Steve Forbes, Alan Mulally, Stephen Moore and Yogi Berra. We are also very proud of the student scholarships that we have given over the years.”

The event begins at 6 p.m. at the Hyatt Regency Coconut Point Resort and Spa, 5001 Coconut Road, Bonita Springs. Tickets are $150 and can be purchased until Feb. 1 at SpeakersAssembly.com or by calling (239) 948-7909.

Then, on Feb. 18, Sam Kennedy, president of the Boston Red Sox and Fenway Sports Group, will be the featured speaker at The Speakers Assembly of Southwest Florida luncheon event, also at the Hyatt Regency Coconut Point Resort and Spa. Luncheon events begin with member networking at 11 a.m., with the program and luncheon at 11:45 a.m., followed by a 30-minute question and answer session

Brent Bozell will be the featured speaker at The Speakers Assembly of Southwest Florida luncheon March 4 at the Hyatt Regency Coconut Point Resort and Spa. A syndicated columnist and television commentator, he will discuss the honesty of media during ASSEMBLY See page 8

Cape Coral Pakmail store expands again Pakmail in Cape Coral has expanded its office and services for the second time in less than a year.

The company is growing rapidly as it takes on more moving and freight jobs from Port Charlotte to Naples.

The store at 1751 NE Pine Island Road, #155, Cape Coral, has expanded to 4,000 square feet and the staff has grown to seven. Pakmail has also seen tremendous growth as a preferred vendor for Everything But the House.

“We are pleased with the tremendous growth we have seen throughout Southwest Florida,” said owner De-

nise Clements. “We have had an increase in the number of people hiring us to pack and move their items.”

Pakmail packs and ships items of all sizes around the world. They have expertise in shipping valuable artwork, fragile items, antiques, large objects and specialty items. They provide packing, shipping, freighting, palleting, crating and insurance coverage for packages.

“One reason I think we are seeing an increase in customers is that people are realizing we do much more than pack small packages and ship them around the world,” Clements said.

“We can handle moving large items, vehicles, boats and pretty much anything else.”

Pakmail formed an alliance with Everything But the House to provide packing and shipping to its customers earlier this year. Everything But the House specializes in liquidation of personal property. Everything in the home is researched, photographed and cataloged then placed online for a worldwide auction. Pakmail in Cape Coral provides the packing, shipping, crating and freighting expertise for domestic and international auction customers.

The Pakmail at 1751 NE Pine Island Road, #155, Cape Coral, has expanded to 4,000 square feet.

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Page 8

Southwest Florida BUSINESS TODAY

FEBRUARY 2016

The pay-as-you-go workers’ comp program ­— and more Part 1 of 3

As if that title did not catch your eye, just wait – there are even more value driven services than your workers’ compensation that the professional employer organizations (PEOs) of today offer. In this three-part series, we will break the PEO alignment down into the following: economics, operations and cost-tobenefit ratio. Second, we will focus on matching your wants and needs from a human resources and administrative aspect, which will enhance the alignment and the services that are available, but often underutilized.

First off, a definition. A PEO is a business (also known as “employee leasing” or “staff leasing”) that provides small and mid-sized businesses of all types with an integrated suite of services. These can include: human resources (HR) administration, compliance management, safety and risk management, payroll and tax administration, legal adherence and employee benefit solutions.

The company operates with its clients as a “co-employer” of the individual workers for the purpose of the HR administration and operations of running a business.

PEOs help clients focus on their core competencies and displace non-revenue HR administration and operations to maintain and grow a client’s bottom line.

The PEO concept is a combination of a simple outsourced payroll service business and a staffing model. The PEO has the legal, compliance and administrative responsibility for the workers, while the client company has the management and supervisory responsibility.

It is difficult to maximize the “busi-

ASSEMBLY PAGE 7 his presentation in Southwest Florida.

Bozell is a debater, publisher and activist. He has been a guest on numerous television programs, including the O’Reilly Factor, Nightline, The Larry King Live and the Glenn Beck Show.

He appears weekly on the “Media Mash” segment of Hannity on the Fox News Channel.

Established in 1987, the Media Research Center (MRC) runs the largest media watchdog organization in America. Since its inception, MRC has developed the largest video archive internationally and popular News-

ness of running the business” if valuable time is spent on nonproductive, timeconsuming tasks that do not add to the productivity, operational efficiency and profitability of a company. The PEO alignment

BY TOM does just that – it MARQUARDT opens the door Guest Columnist of opportunity to make a client company more productive, efficient, effective and profitable.

Most business owners do not have the knowledge, skill or time to devote to human resource and risk management training, develop accounting skills, obtain and maintain current knowledge of regulatory compliance, or to learn and understand the complexity of commercial insurance and employee benefit programs.

A PEO brings a one-stop, total turnkey, comprehensive solution to these and other compliance issues facing today’s business owner to increase cash flow and liability absorption.

In my next installment, we’ll take a look at the economics, operations and cost-to-benefit ratio of PEOs. Tom Marquardt is co-owner of Platinum PEO Resources in Fort Myers, as well as a nationally renowned small business consultant who authored the widely-acclaimed book “My Little Black Book to Success.” Contact him at (888) 777-6647, or email tomm@paygoworkerscomp.com.

Busters.org blog site in addition to the CNSNews.com Internet news service. The organization has more than 500,000 members nationwide.

Bozell’s bi-weekly column is syndicated by Creators Syndicate to over 50 media outlets nationwide. His work also appears in Wall Street Journal, The Washington Post, the National Review and USA Today. He is the author of three books: “And That’s the Way It Is(n’t)” (with Brent Baker), “Weapons of Mass Distortion,” and “Whitewash” (with Tim Graham).

To attend the luncheons and hear the presentations, followed by the opportunity to ask questions, visit SpeakersAssembly.com or call 948-7909.

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Tiburόn is the first resort club in Led by Clampett, the first lifeSouthwest Florida to offer cadtime member of the PGA to receive die concierges through a multi-year the organization’s top teaching desagreement with CaddieMaster. ignation of PGA Master Professional Certified as an Audubon Cooperaof Teaching and Coaching, Impact tive Sanctuary by Audubon InternaZone Golf and its master instructors tional, Tiburón reflects a strong comrun programs across the country. The mitment to enhancing and protecting organization recently launched its the natural resources. world headquarters this past DecemTiburón Golf Club at The Ritzber in Naples. The new indoor facilCarlton Golf Resort, Naples, annually ity, located at 1040 Collier Center hosts the Franklin Templeton ShootWay, has state-of-the-art technology, out, the LPGA CME TOUR Chambiomechanics, custom club fitting, a pionship and is home to the Tiburón complete instructional staff, and even Golf Performance Group, featuring top a wine bar. industry professionals in golf instrucTiburón Golf Club was carved from 800 acres of prime Southwest tion, custom club fitting and building, Florida real estate. The courses re- sports psychology and fitness.

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FEBRUARY 2016

Southwest Florida BUSINESS TODAY

Page 9

KGT using BuildClean for remodeling projects KGT Remodeling is excited to announce they are introducing the BuildClean dust control system as part of its remodeling process. The system is the new industry standard for livable remodeling.

KGT will be implementing the BuildClean dust control system to help keep homeowners’ remodeling projects clean and safe. According to research, during a remodeling project, five to eight times the normal amount of dust and debris particles can accumulate in the air. This system is de-

signed to eliminate up to 90 percent of dust and debris during a home remodeling project.

“BuildClean is different from the usual dust barriers, fans and vacuums,” said Greg Ulrich, president of KGT Remodeling. “The innovative dust control system is built to minimize the migration of dust throughout clients’ homes, giving them the exceptional experience they demand – and the recommendations we’re looking for.”

BuildClean has been proven to dra-

matically reduce airborne jobsite dust by drawing in air, passing it through a series of filters and returning the “scrubbed” air back into the space.

Ulrich explained that a remodeling project can cause dust and chaos, but this device and technology will make the home livable during a somewhat stressful time. The machine was built to create a healthier environment for family and pets, removing the large amounts of dust and particles in the air that can irritate eyes, noses and breathing.

Recovery plan necessary for finance industry There are a multitude of laws and regulations for the finance industry that specify or imply requirements for business continuity (BC)/disaster recovery (DR) planning. BC/DR planning requires going beyond the minimum requirements, to having in place plans and training to keep financial organization from failing to recover in the event of a disaster due to natural disasters (i.e., hurricanes, high winds, floods, etc.) or manmade (terrorism, power outages, technology failure, etc.) disasters. These plans address how operations will continue, the amount of downtime before critical business applications and processes are recovered, and other vital information required to continue critical operations.

These requirements demand that a business impact analysis (BIA) be performed at a minimum to determine

that these laws and regulations are addressed and meet compliance requirements. Even if BC/DR plans are not specified in a law or regulation, issues of data integrity and

BY LINDA a vailability HANWACKER and internal Guest Columnist controls can bring about additional demands that are identified in a BIA. Laws and regulations ensure that organizations are accountable for timely resumption of operations and limit losses. Federally chartered financial institutions have to have a demonstrable BC/DR Plan to

ensure prompt availability of funds.

The bottom line is clients, employees and shareholders expect organizations to be prepared. All financial institutions should have BC/DR plans.

Everyone doing business with these institutions should confirm that these plans are in place to safeguard their assets and ensure availability of their funds in the event of a disaster.

“Additionally, the BuildClean system will safeguard sensitive electronics in the house from unwanted dust buildup onsite,” he added. “Using this device in every kitchen, bathroom and home remodel will take out the excess dust accumulating in hallways and common areas.”

KGT Remodeling, the five-time Sand Dollar Award-winning firm and 2015 CBIA Remodeler of the Year, is a licensed and insured residential remodeling company with more than 45 years of experience.

Mize reappointed CCIM world chair

Linda Hanwacker is an industry subject matter expert, guest speaker, author, and CEO and founder of The LSH Group LLC in Fort Myers, which has provided professional services with economical solutions for business continuity, IT disaster recovery and emergency management planning for more than 20 years. Contact her at (239) 466-1170 or email hanwacker@thelshgroup.com, or visit TheLSHGroup.com.

SOTHEBY PAGE 1 and Membership for The Greater Naples Chamber of Commerce, presented Judy Green, president/CEO of Premier Sotheby’s International Realty, with a commemorative plaque at the Jan. 12 County Commission meeting.

Established in 1983, Premier Sotheby’s International Realty is headquartered in Naples and led by real estate veteran Green. With more than 900 associates and employees, the brokerage has 35 locations throughout Southwest and Central Florida and North Carolina. In 2015, the company produced nearly $4 billion in sales volume and was ranked 31st in REAL Trends 500 by sales volume for 2015, and 30th among the top 200 Real Estate Brokers in America by Real Estate Executive 2015.

The Greater Naples Chamber of Commerce and the Board of Collier County Commissioners selected Premier Sotheby’s International Realty as the Business of the Month for January 2016.

Premier Sotheby’s International Re- ment of dollars and time, it contributes alty believes that strong partnerships to the unique needs of different comare crucial to creating healthy and vi- munities, including basic necessities brant communities, and leverages its like food and shelter as well as educaspecialized knowledge to provide ac- tion and scholarship assistance, comcess and resources to underserved chil- munity development, housing solutions dren and families. Through the invest- and the arts.

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Maryann Mize, CCIM, has been reappointed chairperson of the CCIM Institute’s Ward Center for Real Estate Studies. The institute, which governs one of the largest commercial real estate networks in the world, confirmed the appointment when announcing its 2016 Leadership Team and committee chairpersons.

The CCIM Institute confers the Certified Commercial Maryann Mize Investment Member (CCIM) designation, commercial real estate’s global standard for professional achievement.

The Ward Center was formed in 2007 to provide advanced and continuing education to CCIM Institute members and non-members on relevant and timely topics in the commercial real estate industry.

Center programs support the objectives established in the CCIM Institute’s strategic plan, attract new participants to the designation program, encourage chapter participation and enhance the value of the CCIM designation.

Mize serves as senior VP and senior credit officer at Charlotte State Bank & Trust.

A CCIM Senior Instructor, she earned the Institute’s Rising Star Award for receiving top ratings from her students.

She has participated as a moderator and presenter at the CCIM national conferences and regularly makes presentations on Charlotte County real estate statistics to business and civic groups.

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Page 10

Southwest Florida BUSINESS TODAY

FEBRUARY 2016

SCORE offers business mentoring event Feb. 6 SCORE Naples, a nonprofit volunteer association dedicated to educating entrepreneurs and helping small businesses, will offer a free Business Mentoring Event on Feb. 6, when experienced business mentors offer their time at no charge to discuss any business issues.

Participants choose from among the mentors listed for one-hour time slots between 9:15 a.m. and 1:15 p.m.

The sessions are held at the SCORE headquarters office, 900 Goodlette Road N. (behind the Fifth Third Bank building) Naples.

Although the event is free, it is necessary to review the specializations of the counselors below and pre-register: Michael Baumohl. Expert in: business strategy, marketing, advertising, publicity, public relations, promotion, licensing and merchandising, copyright and trademark, sales, documen-

tary and film production, film finance and distribution, book publishing. He spent many years in international business, finance, taxation and marketing for small independent companies as well as public companies. Also, highly experienced in film and TV production & distribution.

Mike Zoglio. Expert in: business planning for new businesses, business development strategies for established businesses, buying and selling businesses, building enterprise value, business valuations.

He has 20 years as a business owner in the printing and fulfillment industry, and 18 years as a business broker, and consultant on building value in a business.

Joe Binder. Expert in: sales, marketing and digital marketing, operations, new product development, growth strategies, franchising. He has more

than 20 years’ leadership experience in marketing business development, sales and project management.

David Rosenblatt. Expert in: business startup, financing, retail and wholesale, real estate (residential/commercial/construction), Management, Buying or Selling a business, Sales Management, business strategy, how to read your financial statements. He spent 11 years as a commercial loan officer, 2 years as a mortgage broker, and 2 years as a business broker buying and selling businesses. For 20 years he owned a specialty dry cleaning company in 11 states, and for 18 years owned and operated three separate franchises, as well as owned residential and commercial real estate, and built several large commercial buildings.

Norm Stern. Expert in: marketing, advertising, sales, sales promotion, public relations and publicity,

new product development, consumer package goods and services, industrial sales, retail management, business startup. Experience includes advertising agency, consumer packaged goods, cosmetics, industrial sales.

Denny Brooke. Expert in: retail startup retail operations, general management, organizational development, corporate training and development.

Spent many years in multi-store management, training, hiring, inventory management, strategic pricing, and retail real estate selection.

To register, you must visit the website in advance. Go to the SCORE Naples home page (SCORENaples.org), scroll to “Upcoming Events” and click on “February 6th Counselor Fair.”

If you have questions, call the SCORE office at (239) 430-0081 or send an email to Jim.Dallet@scorevolunteer.org.

Will lifting weights Healthy Life Center holds grand opening help lose weight?

Tony Wagner Guest column

Dear Mr. Fitness: I have been reading your column religiously for several years now and I have a question. Why do you always tell people to lift weights if they are only interested in losing weight? I thought all you should be doing is aerobics and dieting. Won’t lifting weights make you gain weight? Most people want to lose weight.

— Heavy Duty Dear Heavy Duty: You know, Heavy, I believe you have written to me in the past. I am glad you are still tuning in! The thing about making sure you lift weights if you want to lose body fat is this: The more lean muscle tissue you have, the easier it will be for you to permanently (yes, for good) lose the fat. After all, that is what we wish to accomplish, the total shedding of the fat and not have it come back. (At least I hope that’s what people wish!)

If you were to rely on a diet, then you can be assured of one thing: The weight will come back on you.

Countless folks can attest to this truth. If you rely on aerobics only, you won’t have the fat-burning potential muscle provides you. Aerobics do not build fat burning muscle. Always remember that it is your muscles that burn your body fat. Fat gives your muscles energy, not just carbohydrates.

If we were to compare the fat burning of two individuals that weighed exactly the same, but one of them had 10 percent more muscle than the other, guess what? The individual with the 10 percent more muscle would be burning fat at almost TWICE the rate as the other person! Isn’t that great?

This person would be burning much more fat – even at rest – when compared to the “skinnier” person.

(That’s skinnier in terms of muscle mass,) Your lean body mass, which comprises mostly skeletal muscles, needs fat to perform all of its activities.

If a person possesses a large amount of muscle, their bodies are always on the search for fuel to feed those muscles. The muscles will be continually scrounging around for something to keep them functioning at a high level. This looking around for fuel to feed the muscles is called having a high metabolic rate. You know the type, someone who can eat just about anything and still be lean. High metabolic rates can be genetic true enough, but you can mimic these fortunate people by lifting weights and getting some muscles.

So, if you wish to be that person that everyone envies, add a weight lifting program to your fitness regimen and begin to reap the benefits!

Tony Wagner, aka Mr. Fitness, has more than 30 years of fitness and nutritional expertise. A certified personal trainer and fitness author, he helped thousands of people get into – and stay in – shape. Contact him at mrfitness1@aol.com, or call (305) 292-2930.

The Bonita Springs Area Chamber of Commerce recently held a ribbon cutting for Lee Memorial Health System to celebrate the grand opening of its Healthy Life Center in Coconut Point, 23190 Fashion Drive, Estero.

The Healthy Life Center is a nearly 5,500-squarefoot storefront, staffed by personal health advocates and health guides. The center is a location for individuals to learn about a variety of services and education that support healthy lifestyles, early detection of disease, chronic disease management and

much more.

Visitors will have the opportunity to take advantage of screenings, lectures, programs and services at the center. Many wellness-based programs will be held at the center each month, with something new happening almost every day. Events are open to the public and most events are free of charge.

For more information about Lee Memorial Health Center, including a full list of upcoming events at the new location, visit LeeMemorial.org or call (239) 495-4475.

COURSE PAGE 1

5,000 clubs worldwide, use a proprietary club-specific rating system focusing on food and beverage service, golf operations and courses, tennis, aquatics, spa and club facilities, as well as intangible qualities such as reputation, traditions, history and lore.

Fiddler’s Creek’s signature 18-hole Creek Course, designed by acclaimed golf course architect Arthur Hills, has been named among Golfweek Magazine’s Top 100 Best Residential Golf Courses in the country for 11 consecutive years, the course was designed within existing marshlands, nature preserves, creeks and waterways in the approximately 4,000-acre Fiddler’s Creek, a luxury master-planned community on Collier Boulevard on the way to Marco Island.

The Creek Course and Fiddler’s Creek also have received recognition in Links magazine as one of America’s 100 Premier Properties, Travel + Leisure Golf magazine’s America’s Top 100 Golf Communities, and GolfCourseRealty.com’s Top 10 Best Residential Courses in the Sunshine State.

Fiddler’s Creek has been selected by the readers of the Naples Daily News and Bonita Daily News as “Best Community” in the Southwest Florida Readers’ Choice Awards.

“We’d like to congratulate Fiddler’s Creek for earning Distinguished Emerald Club status and inclusion in an elite list of the world’s best club experiences,” said John Fornaro, the magazine’s publisher.

“Special recognition also goes to Ron Albeit, Fiddler’s Creek general manager, as well as the club’s board of directors, department heads and the entire staff for their efforts in providing an excellent member experience.”

“Being named a Distinguished Emerald Club is an incredible honor,” said Tony DiNardo, vice president and CFO of Fiddler’s Creek LLC. “We are dedicated to providing an unrivaled golf and club experience at Fiddler’s Creek, and this award recognizes our commitment. Our members will be proud to belong to one of the top clubs in the world.”

To be considered as a Distinguished Club of the World, clubs must be nominated by a committee representing their peers – the most well-respected private club general managers and industry experts.

BoardRoom executives, who have visited more than

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6309 Corporate Ct #205 Sand dollar Phone: real239-433-1343 eState / BuS Fort Myers, FL 33919 Email: bizdepot@aol.com larry SteinBorn , lic. real eSt

FEBRUARY 2016

Southwest Florida BUSINESS TODAY

Page 11

Year end provisions may affect your 2015 tax filings

Here are some of the significant tax law provisions that may affect your 2015 tax filings. As is becoming more common, many of these changes were only enacted year end 2015.

In December, Congress passed and later, the President signed the not-so-catchy-titled-law Protecting American from Tax Hikes Act of 2015 (PATH). PATH permanently extends some 20 out of the 52 “tax-extender” provisions that previously have come up for consideration for one or two years at a time. Addressing a wide array of specialty deductions , credits and exemptions, PATH also renews, and modifies, dozens of other tax law provisions, that were due to expire for periods ranging from 2 to 5 years. If you made “better tax planning” a 2016 New Year resolution that you would like to keep, then investigating some of these key changes may help cut your tax bill:

Individual Provisions:

Enhanced American Opportunity Tax Credit. The American Opportunity Credit (AOTC) takes the permanent provisions of the Hope Scholarship Credit and increases the credit from $1,800 to 2,500 for four years of post-secondary education, and increases the beginning of the adjusted gross-income phase-out of the credit to $80,000 for single filers and to $160,000 for married filing jointly) for 2009 to 2017. The PATH legislation also makes the AOTC a permanent part of the code.

Child Tax Credit. The PATH legislation makes the enhanced child tax credit permanent by setting the threshold dollar amount for purposes of computing the refundable credit at an unindexed $3,000. It also permanently extends certain modifications relating to the additional child tax credit, enabling more filers to claim the credit.

Earned Income Tax Credit. The PATH legislation also further enhances the amount of the Earned Income Tax Credit (EITC) for certain filers. Specifically, the EITC for those with three (or more) children is permanently increased and the EITC marriage penalty is permanently reduced by increasing the income phaseout level by $5,000 for 2009 through 2017.

State and Local general sales taxes. The election to claim an itemized deduction for state and local general sales taxes in lieu of an itemized deduction for state and local income taxes has been extended and made a permanent part of the tax code.

Charitable IRA Rollover Contributions. This provision, allowing a deduction for individuals at least 70 ½ years of age to exclude from gross income qualified charitable distributions from IRAs, up to a $100,000 threshold, is retroactively revived. The provision been made a permanent part of the tax code.

Exclusion of Income from Discharge of Qualified Principal Residence Indebtedness. PATH continues through 2016 (two years) the exclusion from gross income for a discharge of qualified principal residence indebtedness up to a limit in the amount of $2 million dollar for married filing joint ($1 million for married individuals filing separately) .

Deduction of Mortgage Insurance Premiums.

PATH extends, through 2016, the deduction for qualified mortgage insurance premiums as interest for purposes of the mortgage interest deduction. The current law’s deduction phase- out after the taxpayer’s adjusted gross income (AGI) reaches certain levels has been retained.

Provisions Related to Section 529 (Qualified Tuition Programs). The new legislation widens the definition of qualified education expenses for 529 accounts to include computer equipment and technology related items. Several other technical changes were made retroactive to the beginning of the 2015 tax period.

Exclusion of Income from Discharge of Qualified Principal Residence Indebtedness. PATH renews through 2016 the exclusion from gross income of a discharge of qualified principal residence indebtedness up to $2 million for married filing jointly and $1 million for married filing single.

Deduction of Mortgage Insurance Premiums.

PATH continues, through 2016, the deduction of qualified mortgage insurance premiums as interest for purposes of the mortgage interest deduction. The deduction phases out for taxpayers with adjusted gross income exceeding $100,000.

Credit for Energy-Efficient Existing Homes. PATH, extends through January 1, 2017, the 10 percent nonbusiness energy property credit for the purchase of qualified energy efficiency improvements to existing homes.

Business Provisions

Enhanced 179 Expensing. PATH renewed and made permanent the popular business provision allowing an immediate deduction of business investment purchases. The 179 business expensing limitation of $500,000 and phase-out amounts of $2 million which were in effect from 2010 to 2014 have been permanently restored. Other technical changes for this business write-off have also been made permanent.

Extended Bonus Depreciation. PATH temporarily extends bonus depreciation, the popular accelerated depreciation method often used in conjunction with 179 expensing. The bonus depreciation provisions will allow a 50% depreciation expensing for certain capital equipment placed in service during 2015, 2016 and 2017; the depreciation level is phased down to 40% in 2018 and 30 percent in 2019.

Research & Experimentation credit. The R&E tax credit, a valuable business preference for research activities is made permanent, after being renewed over 16 times. Beginning in 2016, small businesses will be entitled to use the credit to offset their alternative minimum tax liability, and in some cases their payroll tax liability.

The highlight changes give a short overview of this major tax legislation. Most tax observers believe that the PATH package has paved the way towards greater certainty and predictability for tax planning over the next few years.

To actually benefit from these new provisions, you must working with a tax advisor who can apply the finer details of these provisions to your situation.

Taxsavers of America Inc., located in Bonita Springs, was founded by a former IRS agent and CPA. The firm has assisted taxpayers at the same location for more than 15 years. For an appointment, call (239) 947-1284.

Bonita Springs Chamber appoints Monroe as communications coordinator The Bonita Springs Area Chamber of Commerce is pleased to announce the appointment of Teri Monroe as communications coordinator. She will work under the direction of the communications manager and will be responsible for promoting Chamber members through the implementation of multimedia communications messages including press releases, social media, e-newsletters, website news sharing, event promotion, and video production among other vehicles.

Designated as the 2014 Chamber of Commerce of the Year by the Florida Association of Chamber Professionals, the Five-Star Nationally Accredited Bonita Springs Area Chamber of Commerce strives to serve members, promote a region where business can grow and prosper and enhance the quality of life of the Bonita Springs area.

Originally from New Jersey, Monroe holds a Strategic Communications degree from Elon University. During her

matriculation, she was an active member of community service fraternity, Alpha Phi Omega and executive producer of a campus television show.

Monroe brings with her three years Teri Monroe of experience in local government communications. In her last role as public

information technician at the city of Burlington, N.C., she helped to produce award-winning materials including a promotional video, citizen request-tracker app and transit branding package.

“I am very excited to begin this new opportunity at the Chamber,” Monroe said. It truly is an honor to work alongside such dedicated and passionate people. I look forward to serving our Members and creating connections within the community.”

IN BUSINESS SINCE 1978

1937

1989

For All Your Commercial Real Estate Needs Randy Randy Krise, Krise, CCIM CCIM randy@krisecg.com randy@krisecg.com

239-690-4100 239-690-4100 Virginia Avenue “We Mean Business” “We2040 Mean Business”

Randy Krise & Krise Commercial Group Randy Krise & Krise Commercial Group announce the relocation of announce the relocation of their offices to their offices to

Fort Myers, FL 33901

12650 New Brittany Boulevard 12650 New Brittany Suite 102 Boulevard Suite 102 33907 Fort Myers, Florida Fort Myers, Florida 33907

12610 Plaza Lane, (JustWorld off McGregor 12610 World Plaza Boulevard Lane, Suite Suite 1 1 239-690-4100 Fort Myers, FL 33907 fronting First Street Village) 239-690-4100 Fort Myers, FL 33907

www.krisecommercialgroup.com www.krisecommercialgroup.com

“We Mean Mean Business” Business” www.krisecommercialgroup.com “We www.krisecommercialgroup.com

2005 GRAPHIC DESIGN • PRINTING • DIRECT MAIL Cape Coral

SAVE MONEY NOW!!

2816 Del Prado Blvd. S. Cape Coral, Florida 33904

Tel: 239-541-3255 Fax: 239-541-3055

jreich@minutemanpress.com www.CapeCoral.MinutemanPress.com

1995 Booklets Brochures Newsletters Forms Flyers Postcards Envelopes Letterheads Business Cards Banners & Much More!

1986

Selling your business is our business

Buyers are looking for profitable businesses to purchase

Call now for a private discussion about the marketability of your business and how we can help.

(239) 433-1343 LARRY STEINBORN, Broker

SAND DOLLAR REAL ESTATE BUSINESS DEPOT BizDepot@aol.com 6309 Corporate Ct. #205, Fort Myers, FL 33919

Page 12

Southwest Florida BUSINESS TODAY

FEBRUARY 2016

Merged Realtor associations install new board

The new organization created by the merging of the Cape Coral Association of Realtors and the Realtor Association of Greater Fort Myers and The Beach recently installed its new officers and directors. The merged organization now has two separate boards – one for the Association and one for the Multiple Listing Service.

Jeff Miloff, Co-Founder, Partner and Vice President of Miloff Aubuchon Realty Group, Inc. is the 2016 Association President. Miloff is a native Floridian and previously served as President of the Cape Coral Association of Realtors in 2007.

Donna Guido, Wentworth Realty Group, is the 2016 Multiple Listing Service President. Originally from New York, Donna specializes as a Buyer’s Agent and Relocation specialist concentrating in

Residential Real Estate in Lee County.

The remaining officers and directors are:

Association Officers:

President-Elect: Bill Steinke, Sellstate Achievers Realty Network Treasurer: John Elya, Century 21 Selling Paradise Past President: Paula Hellenbrand, Encore Realty Services, Inc. Past President: Jason Jakus, NextHome Advisors Directors: Henry Albrecht, Gulf Gateway Realty; Josh Burdine, Rockstar Realty; Fred Burson, Woodyard & Associates; Bobby Mahan, Selling Paradise Realty; Marc Moore, Vista Key Real Estate; Maggie Morris, Century 21 Sunbelt; Karen Swanbeck,

Performing year end budget review

The end of the year usually has business owngoals, the reasons often go ers thinking about taxes. But, while year end tax unchecked. planning is certainly important, conducting a Finally, review your curyear end budget review is just as critical. rent balance sheet to deterIf you are wary of the economy, keeping a mine how it compares to close eye on every dollar has never been more the financial condition of important. So how did you do? Were you able to your business on the date keep all (or most) of the numbers in line? Or, are you prepared your budget. you headed for trouble?

For instance, if you have Conducting a year end budget review can help more debt on your balance you answer these and other questions. sheet than you anticipated, Business budgets usually have three primary you’ll likely need to curcomponents: an income statement, a cash flow tail discretionary expenses

BY MICHELE M. statement and a balance sheet. (such as bonuses) and create HOOVER Are you operating profitably? If it looks like a plan for paying off or reGuest Columnist you will post a profit this year, determine what financing that debt quickly. you did right and whether you should pursue Don’t lose sight of your company’s goals. these actions more aggressively or take a “hold If a particular item on your budget never really steady” approach. helped you achieve your business objectives, If, on the other hand, you anticipate a loss maybe it’s time to eliminate it. On the other year, ask a similar question: Should you try to hand, if an item is delivering significant value pull your business out of its current financial — especially in comparison to cost — figure out predicament or stay the course with margins and why and if it needs to be increased. control operating expenses?

Rereview your business plan and mission For basic survival, the most important part of statement to determine whether you’ve won or a budget review may be your cash flow state- lost the budget battle this year. Should they be ment, comprised of operating, investing and fi- modified? If so, undertake changes with caution, nancing activities. as drastically altering your company’s course Check to see whether you have as much avail- can be risky. able cash as you expected to when you set up your How are you keeping up with your regular budget. A number of things may have thrown off budgeting process? I often see small businesses earlier projections. For starters, there’s the ques- lose sight of regular budgeting over the years. tion of tax liabilities. Allocating and holding tax Today’s economy warrants not only creating a money until a payment is made can result in an budget, but also reviewing it monthly and annuoverestimate of spendable cash if funds aren’t ally against operations as one of your primary clearly marked as such. strategic tools.

If you made any major asset purchases this year, it could have major implications to your Michele M. Hoover is a certified public acbudget. Maybe you bought a new piece of equip- countant at Alexander & Hoover P.A., Certified ment when one failed, or you had to allocate Public Accountants, which specializes in providamounts due from customers toward purchases ing a wide range of diversified accounting, tax, before those funds were actually collected. finance, and consulting services to individuals Look for any spending variances. When de- and businesses. Contact her at (239) 481-4114 partments over- or underspend against budget or visit AlexanderHoover.com.

Keller Williams Fort Myers & the Islands; Jan Wallace, Gulf Coast Realty; and Lucy Whitlock, Premier Cape Realty

MLS Officers:

Vice President: Donna Stout, Miloff Aubuchon Realty Group, Inc. Treasurer: Robin McKeever, Paul Realty, Inc. Secretary: Danielle Sharp, Sharp Homes Realty Directors: Michelle Deal, Real Deal Realty & Property; Michael Frye, RE/MAX Realty Group; Don Heisler, Sea Winds Realty; Jenny Moorehead, Cornerstone Coastal Properties; Danielle St. Onge, Coldwell Banker Residential Real Estate; John Toney, Island Harbor Realty, Inc.; and Stephanie Wenrick, Amstate Advantage Realty

Senica named regional retail manager at bank

Central Bank Naples/Fort Myers has promoted Ana Maria Senica to regional branch retail manager.

She has built extensive and varied leadership skills throughout her 30-plus years in banking, including full branch management as well Ana Maria as many other positions within Senica the banking industry.

She has held positions in Central Bank since 2013.

Senica will be active in all phases of the branch retail operations for both the Naples and Fort Myers locations.

SAVE THE DATE! 8th Annual Awards Dinner April 13, 2016 5:30 PM - 9:00 PM Crowne Plaza, Bell Tower Shops www.swfrtp.org Catalyze • Cultivate • Connect SPONSORS:

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