July 2019 Southwest Florida Business Today by Southwest Florida Business Today

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DeSantis, Fried commit to FL Citrus Special to SWFBT Submitted By: Jacob Ogles, Editor

Focus on Technology

(239) 368-1219

Gov. Ron DeSantis and Agriculture Commissioner Nikki Fried each addressed the Florida Citrus Industry Annual Conference in Estero. There, the leaders promised bipartisan defense of Florida agriculture against unfair trade practices. “Obviously, it’s an important industry for the state and we want to do everything we can to support it,” DeSantis said. The governor took the stage at

the event and promised to fight against any federal decision that could open Florida ports to fruit imports from South Africa and Brazil. He said now isn’t the right time to risk allowing new pests and outside diseases onto U.S. shores. Fried agreed. She said ports have lobbied her office on allowing imports from below the 32nd parallel, but she said those officials could only promise 95 percent of the product coming into shores would be safe. “It’s that 5 percent that destroys my agriculture industry,” she said.

CHRYSALIS AWARDS

Special to SWFBT Submitted By: Karen P. Moore, Publisher

A comprehensive 8-page pullout section that is a quarterly Southwest Florida Commercial Real Estate market overview.

executive director. The Chrysalis Awards ere part of the Celebration of Business & Tourism Awards Luncheon and Trade Show held this year at The Sanibel Harbour Marriott Resort & Spa with IBERIABANK as the presenting sponsor. The event highlighted the successful collaboration between tourism and the community to maintain and enhance tourism as the major economic engine for Lee County. The nominees for Chrysalis Awards were judged on innovation in their respective category. The judges also focused on how the nominees distinguished themselves in the community, the results of their efforts to promote the destination and their contributions to business and tourism partnerships for the overall benefit of the county. Kyle Cebull, owner of Millennial

According to Robert L. Lynch, president and CEO of Americans for the Arts: “A vibrant arts and culture industry helps local businesses thrive and helps local communities become stronger and healthier places to live. Leaders who care about community and economic vitality can feel good about choosing to invest in the arts. Nationally as well as locally, the arts mean business.” To that end, Amy Schlehr, executive director for the Naples Art Association, recently shared, “In Collier County in 2017, according to the national ‘Arts & Economic Prosperity 5 Report,’ total industry expenditures for the arts in Collier County in 2017 were $107,686,848 in comparison to the $88,273,065 spent in the median of similar study regions in the country.” Also worth noting is the finding that 61.7 percent of non-residents who attend arts and cultural events indicate the primary purpose of their visit to Collier County is to “specifically attend an arts/cultural event.” Moreover, 43.2 percent of Collier County residents said they would have “traveled to a different community to attend a similar cultural event.” In other words, because Collier County offers culturally diverse events, the money that was spent on the arts stayed in Collier County and did not move out of the county, thereby fueling the local economic engine. According to Schlehr, there are over 60 nonprofit arts and cultural organizations in Collier County,

AWARD See page 18

ARTS See page 6

IN THE NEWS

Finalists named for GrowFL Companies To Watch

GROWFL See page 19

International Caterers elect Tastebuds owner

Greg Shapiro, owner and executive chef of Tastebuds Custom Catering in Naples, was recently elected to the International Caterers Association 2019 Board of Directors. The Baltimore-based ICA serves as a resource for professional caterers, providing education, collaboration and inspiration to more than 1,500 members worldwide. The association is a non-profit organization dedicated to promoting the profession of catering to clients, industry members, vendors and the public. ICA produces publications, seminars, workshops and TASTEBUDS See page 6

SEASON, SELECT

& VOUCHER MEMBERSHIPS

CITRUS See page 6

Collier County: the Arts ARE business

Commercial Real Estate

GrowFL, Florida’s leading organization in support of second-stage growth companies, announced the first round of the 2019 Florida Companies to Watch finalists. The awards event - now in its ninth year - honors 50 select secondstage companies from throughout the state for developing valuable products and services, creating quality jobs, enriching communities and broadening new industries

“We’re going to say no to this, thank you. Take your imports elsewhere.” Notably, DeSantis serves as the top elected Republican in Florida and Fried as the top Democrat. State Sen. Ben Albritton, RWauchula, noted there’s tremendous anxiety in Florida citrus thanks to the ongoing impacts of citrus greening. That fruit disease has severely hampered fruit production in recent years. “It’s here in Florida because

Photo by Christine Brady Bryan Blackwell, Chairman, Greater Fort Myers Chamber of Commerce Board of Directors, opens the ceremony for the 10th Annual Chrysalis Awards.

Lee business leaders honored Five local businesses and one local leader were recognized for their efforts at the 10th Annual Chrysalis Awards, presented by the Lee County Visitor & Convention Bureau and the Greater Fort Myers Chamber of Commerce. The 2019 Chrysalis categories and honorees included: • Cultural Achievement: IMAG History & Science Center • Business Development: Norman Love Confections • Eco-Innovation: Pure Florida • Education: Fort Myers Technical College • Sales & Marketing: Millennial Brewing Company • Business Tourism Leader: Jim Larkin of Crowne Plaza Fort Myers at Bell Tower Shops “Their passion and creativity has a direct impact on the citizens of Lee County and they deserve to be celebrated,” said Tamara Pigott, VCB

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Southwest Florida BUSINESS TODAYÂŽ

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Page 3

TECHNOLOGY

It’s an Omni Channel world If you have not noticed, the world of retail is changing fast. With over 5,000 stores closing this year, retail companies had better keep up or close up shop. Some people refer to it as the retail apocalypse, but as a consumer, I see it as the potential to be the golden age of shopping. As companies like Amazon and Walmart dominate the news with next-day shipping and everything you need at the push of a button, every store you shop at the mall or online has to have a presence in the Omni Channel Retail world that we live in if they want to keep up. You can shop for, order and receive just about anything in the world without ever talking to or seeing another human. What is Omni Channel Retail you ask? One definition, according to www.whatis. com: Omi Channel Retail is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone or in a brick-and-mortar store. If you want to be a successful Omni Channel retailer, you must have the software applications to provide a top-notch customer experience. You also need the infrastructure and hardware to run the customer facing experience as well as handle the data and back-end support to keep it all running smoothly. This includes mobile POS systems, customer facing kiosks, high speed wireless internet access, as well as web-based systems that function on both PC and mobile devices. As technology makes it easier to make

your purchases, it also takes some of the fun and personal excitement out of the experience. There is one local retail company that is taking a more personal approach. Chico’s FAS, parent company of BY GEREMY Soma, White House OWEN Black Market and Guest Columnist Chico’s, has an advantage on the competition as the lines blur between how we shop. STYLECONNECT is a complimentary online styling service that brings personalized customer service to the digital age of retail. STYLECONNECT introduces you to your local boutique associate right on your favorite electronic device. You can receive real time personalized style advice from a live, local-style expert whether you are shopping on a cell phone, computer or tablet. Chico’s FAS takes all the software, hardware and tech pieces and adds the customer service to complete the experience. “We have to be Omnicentric. We already provide most amazing personal service to our customers within our stores. But we needed to be able to provide that service to our online consumer as well. That is where STYLECONNECT comes in,” says Russ Prentice, VP of Global Applications at Chico’s FAS. With a typical ecommerce site you are either going to have a chatbot servicSTYLE See page 17

Photos by Christine Brady Close to 100 local small business owners attended SCORE Southwest Florida’s ﬁrst Digital Marketing Summit.

SCORE hosts marketing summit Florida businesses, websites and nonprofits generated $14.2 billion of economic activity through Google in 2017. So it was no surprise when SCORE Southwest Florida held its first Digital Marketing Summit, close to 100 local small business owners attended. The summit featured networking and presentations by three social media professionals who shared insights on key digital marketing trends and tools, tactics and tips for attendees to use to grow their businesses. SCORE Southwest Florida has more than 35 volunteer business experts providing free, confidential business mentoring and no/low-cost business education services for local businesses and startups. In 2018, SCORE Southwest Florida mentored

Pamela Starr, Scott Gonnello and Barbara Longdon were speakers at the event. 372 unique clients and conducted 22 local workshops. The chapter was rated in the top three percent of all Chapters in client satisfaction for 2017 and 2018. For information, visit www.southwestflorida.score.org.

Caldwell & Kerr Lays Foundation for Growth in Cape Coral

Caldwell & Kerr Advertising is one of the nation’s largest full-service retail automotive advertising agencies—fueled by millennials and a proprietary data analytics program to increase clients’ reach through partnerships with Google, Oracle, Facebook and Bing. The agency built its 10,725-square-foot headquarters in Cape Coral to accommodate future expansion. Since the 2016 move, it has increased annual revenue by $14.8 million, and plans to grow staff 70 percent within the next six years. “We have a great location,” says Karin M. Rivera, director of marketing. Find out how you can expand your business in Cape Coral, one of the Top 10 fastest-growing metropolitan areas in the nation.

(239) 574-0444 (833) CAPEEDO ecodev@capecoral.net bizcapecoral.com

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Southwest Florida BUSINESS TODAY®

TECHNOLOGY Does your business keep up with the pace of tech?

As the pace of technology continues to accelerate, keeping your business up to date can prove more and more challenging. As members of Preferred Commercial Alliance (preferredcommercialalliance.com), having access to technology resources provided by our supporting business owners such as DEX Imaging, M&M Multimedia, Tech in a Flash and Comcast keeps us ten steps ahead of the competition. Recently, a member of PCA, Vicki Helmer with DEX Imaging, enlightened businesses on the advancements made with office copier and mobile apps. Office Copiers and being connected with Apps Revolutionary advances in Office Copiers are improving workplace efficiencies. No longer is it just a question of keeping employees in touch with their workplace, office connectivity is now focusing on helping people to become more productive and efficient, even on the move. Tools have been developed that allow remote access to emails and control the building’s security—smartphones, tablets, key fobs and ID cards. All these systems can be integrated allowing the user to gain deeper access into the office environment, networking with printers and other multifunctional devices. A hybrid development platform can also be utilized, which allows for the creation and implementation of software applications using Java or Web Services. These solutions integrate seamlessly with standard enterprise software, such as Microsoft SharePoint, and the new applications have been developed for tablets and smartphones. One of the most useful and popular tools in the modern office today is a simple Scan-to-Self application that allows people to scan documents at an MFP and, with a swipe of ®

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Vicki Helmer is DEX Imaging’s leading Senior Account Manager in Southwest Florida with 41 years in the industry. DEX Imaging provides solutions including electronic document management, managed print services, wide-format printers, desktop and multi-function copiers/ printers. Contact her at (239) 444-2193, ext. 1714 or email vhelmer@deximaging.com.

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their ID badge or key fob, send them direct to their inbox. Alternatively, users can use software to scan hardcopy documents for automatic routing to an existing back-end document management system. For users on the go, apps that allow scanning directly to an iPhone or iPad, quickly transferring meeting minutes, notes or reports, are being used. Card Authentication apps allow an BY VICKI employee to use ID badges or a key HELMER fob to gain access to features specific Guest Columnist to their job. It’s a cost-effective way to protect information and increase productivity while tracking usage for reporting or accounting purposes. Customers, Documents and People are the heart of any business. Advances in mobile technology have now created an enormous opportunity for employees to further focus on their Customers and contribute to the bottom line of any business. It is critical to have an open platform for the development of software applications and integration to be competitive. The hybrid approach that software platforms offer is helping companies to unleash and maximize their potential.

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CORRECTION

In the June issue of Southwest Florida Business Today®, there was some mis-stated information that appeared in the article about Southwest Florida International Airport (RSW). The land at Skyplex is for lease not for sale. In addition, there are not 800 acres on Alico Road that is airport land. There are 1,100 acres at Skyplex, which is on the north campus of RSW along Chamberlain Parkway, Paul J. Doherty and Daniels Parkway. Eight hundred acres are designated for non-aviation development and the remaining acres are for aviation-related business.

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JULY 2019

TECHNOLOGY

Technology changed communication at work It is amazing how technology has changed our workplace communication. I recall from the early 1990s the common way to communicate was typing on a typewriter, the main technology of the time, a memorandum or letters that were picked up by courier and delivered to other offices within Southwest Florida. Let’s revisit some history on how technology has advanced since the 1990s. The World Wide Web was created in 1991 but it wasn’t until 1993 that it was free to use by everyone. Also, business e-mail surpassed regular mail in the BY JANETH same year; it became CASTREJON a quicker way to comGuest Columnist municate and share information while regular mail kept falling short. Another program loved by legal firms was ADOBE PDF, a document-sharing technology. In 1994, JPEG was an instant sensation in the web with images. But it wasn’t until 1995 when WINDOWS 95: 32-bit made multitasking possible on the desktop. A grand discovery was the MP3 Audio format to listen to music, totally changing the days of cassettes and floppy disks. Then Google, the portal to the web, was available in 1998, the beginning of the saying “google it.” We finally have Wi-Fi as part of our lives in 2003. Then in 2005, Google Maps made it so much easier to find your way around without the tedious printed maps. 2007 brought the Apple iPhone and Facebook; social network programing got popular and ever since we have seen the growth in social media usage like Twitter, LinkedIn, Instagram and Snapchat to name a few. A way to communicate with your cell phone has never been easier! Also, the ability to have face to face meetings via video conferences, email inboxes, social networks makes immediate communication possible. Now the question is: has the advancement in technology been productive for the workplace or is it a detriment to productivity? I would have to say it depends. Technology can be your best ally when you do research for work projects, increasing collaboration between departments. It improves cost management in productivity and increases the level of security for data storage. Productivity has increased with efficiency and has improved employee experience by working remotely. There is more transparency and less paper wasted. In contrast, technology can also be disruptive. It can cause your attention to go other places and become addictive. The jobs of IT Directors are more essential now in monitoring employee’s access to online data, which can bring the fear of getting viruses into the network by just one wrong click. It is important to cultivate healthy technology habits with your staff to promote the benefits of communication and data research. However, “off the clock” communications, now possible by access through cell phones, email, text messages and instant message, should be kept at a minimum in order to maintain a healthy balance between work and personal time. By the way, have you “googled” yourself? Janeth P. Castrejon of CareerSource Southwest Florida can be reached at (239) 225-2500, ext. 5239, or at jcastrejon@ careersourcesouthwestflorida.com

JULY 2019

Southwest Florida BUSINESS TODAY®

Page 5

TECHNOLOGY

Five social media apps you need for business in 2019 New business owners need to use social media to increase brand awareness and generate more leads. Digital marketing has rapidly become an indispensable part of running small and large businesses alike. Without the proper tools, it can become challenging to produce and share content that meets the everchanging requirements for promotion across multiple platforms. Hundreds of apps can make digital marketing easier, but the right apps can help you stay on top of your campaign and ensure promising results. Most businesses should already have a strong presence on Facebook, Twitter, YouTube and Instagram— the key leaders in social media marketing. Each platform plays a distinctive role in boosting your online presence. Below are five social media apps that help you promote your brand across any of the four major platforms. Hootsuite Hootsuite is a social media managing tool that makes finding, scheduling, managing and reporting on social media easier. Hootsuite keeps your social presence active 24/7 by automatically scheduling hundreds of posts at once across all your social accounts. The analytics section in Hootsuite is particularly useful. This feature allows users to create analytic reports, track performance and share meaningful insights with their team about customers.

Adobe Lightroom Photography plays a major part in creating an eye-catching post, primarily because social media is all about visuals. The Adobe Lightroom app is a user-friendly tool that allows you to edit, crop, adjust and apply presets to your photos in just a few minutes. It’s a free and powerful photo editor that can help make BY KATHERINE the difference between your post VILORIA and your competitor’s. Guest Columnist Canva Not all of us are blessed with the skills and keen eye of a graphic designer, and that’s where Canva comes to play. Canva is a tool loaded with enough easy-touse features and functionality that anyone can create a variety of attention-grabbing content. It uses a drag-and-drop format and provides access to thousands of photographs, graphics and fonts. Users can quickly assemble fine headers, banners, posters, etc. The tools can be used for both web and print media design and graphics. Unfold Take your Instagram Stories to the next level with Unfold. This edgy app allows design-conscious users to stand out from the crowd through clean, thoughtfully considered templates. Unfold lets users maintain their brand and keep it

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professional. It provides free templates that help users add photos, video and text to their stories. Captiona If you’re having trouble crafting catchy captions or finding the right tone for conversational social platforms like Instagram and Twitter, Captiona will prove effective. The free app unlocks a world of clever content and can serve as a springboard to get those caption ideas flowing. Captiona aims to eliminate the stress of having to come up with the perfect caption for your posts. Simply type in a keyword or two and a myriad of witty results will appear before your eyes in just seconds. Need more? With the right tools at your fingertips, you too can master the art that is social media. If you still need help managing and curating content for your social media accounts, we have a team of experts ready to help. Katherine Viloria is a digital marketing coordinator at CONRIC PR & Marketing, a comprehensive firm that provides award-winning creative branding, public relations, digital marketing, graphic design, advertising, writing, and publishing services to people and businesses across the region and the country. Call (239) 690-9840 to learn more.

LSH helps businesses facing disaster

Part 2 of 2

The LSH Group help you answer these basic questions and more – Who executes recovery actions? What is needed to recover, resume, continue or restore business functions? When must business functions and operations resume and in what order? Where will people go to resume critical functions? How, in detail, will recovery, resumption, continuity and restoration be accomplished? The LSH group has a large portfolio of services that is uniquely positioned to address these planning needs. Their services include Business Impact Analysis, Risk Assessment, Network Security, IT Assessments, Business Continuity Plans, IT Disaster Recovery Plans, Backup/Recovery Strategies, Continuity of Operations, Plan Testing/Training/Exercises, Independent Vendor Evaluation, Emergency Management and Preparedness, Data Center Recovery, Business Cases, Testing, Training, Table-top Exercises, Cyber Events, Compliance and Benchmarking. Businesses, organizations and government agencies are depending on their critical processes and information systems more than ever before to operate efficiently. As industry experts, rely on The LSH Group to assist you with their proven successful methodologies. With the right people, processes and technologies in place, companies can withstand and recover from even the greatest of threats. Almost every business and organization must deal with IT Disaster Recovery and Business Continuity at some level. The planning process starts with understanding what impacts your business with a Business Impact Assessment, the process of analyzing business functions and the effect that a business disruption might

have upon them, that may include an IT assessment, network assessment and facility assessment. The key here is to consider the most realistic impacts. There is no point in identifying all poBY LINDA tential impacts that HANWACKER would cost more to Guest Columnist protect your business than the actual event. The next step is to document the information necessary for recovery that includes a documented collection of procedures and information that is developed, compiled and maintained in readiness for recovering and restoring an organizations technological infra-structure and capabilities after a disruption or disaster. An IT Disaster Recovery Plan is for IT critical functions, a Business Continuity Plan is for critical business functions and a Continuity of Operations Plan is for government procedures and information based on FEMA information. These plans must be tested to be effective. Linda Hanwacker is an industry subject matter expert, guest speaker, author, and CEO and founder of The LSH Group, LLC in Fort Myers, which has provided professional services with economical solutions for business continuity, IT disaster recovery and emergency management planning for more than 20 years. She is the winner of the Prestigious “2019 Business Continuity Institute Consultant of the Americas” Award. Contact her at (239) 466-1170, visit TheLSHGroup.com or email hanwacker@thelshgroup.com.

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Southwest Florida BUSINESS TODAY®

CITRUS PAGE 1 of an import,” Albritton said. “It makes all the sense in the world to be cautious about bringing citrus from other parts of the world that could be bringing other diseases.” Albritton, also a grower, said in other parts of the world, diseases like leprosis, black spot and sudden death pose an even greater threat to crops than citrus greening does today. Fried said she also holds concerns about the Unites StatesMexico-Canada Agreement, a replacement treaty to the North American Free Trade Agreement. She wants seasonal exemptions on fruit imports that will compete at peak times with Florida product. She has told members of Congress representing Florida any deal must stop unfair practices allowing Mexico to undercut state farmers. Of course, beyond the policy message, it’s noteworthy some of the state’s top officials overseeing agriculture and trade policies arrived in Southwest Florida to convene with agriculture leaders. The conference was held at the Hyatt Regency Coconut Point Resort. Considering Hendry County comes in each year as the No. 1 or No. 2 citrus producer in Florida, that makes sense, Albritton said. “Having the citrus convention here is essentially a choice to have it in the heart of where the acreage is,” Albritton said.

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JULY 2019

TECHNOLOGY

Why you need a business continuity plan As an Eagle Scout, I live by the Scout Motto “Be prepared.” These true words can also be a business mantra. Hardware failure, security breaches or even natural disasters are all possible. So, most businesses understand the importance of backing up data and systems. Yet, without business continuity planning, recovery is challenging. Business continuity planning (BCP) prepares your business to recover after a disaster. It’s about anticipating the worst, predicting impacts and planning to recover quickly, smoothly. Thorough business continuity preparations consider staffing, equipment, physical premises, hardware and software. After all, disruptions to any of these can cost your business money. Your business may: • Lose revenues • Need to pay extra expenses • Encounter fines • See profits drop • Experience customer churn It pays to think about business continuity in advance. You may be calm and collected in a crisis. Good for you! Still, you’re likely to think more clearly if you’re not in the midst of a chaotic situation. Working with a Managed Service Provider (MSP) can help too. Start by brainstorming all the business elements a disaster could impact. Your IT Managed Service Provider will bring together business stakeholders to run through different scenarios. For example, what will you do if: • You are victim of a data breach or ransomware attack? • One or more vital systems doesn’t work?

• Your business loses power due to a severe weather event? • Disgruntled employees sabotage your systems? Even a few days downtime can be crippling. BCP also gets you thinking BY MATTHEW about: REBSTOCK • Whether your Guest Columnist staff can work effectively from another location? • Can their phones redirect to another location? • Will they be able to access their desktops virtually? • Can people continue to provide quality customer service or interact with vendors? The MSP will ask these questions and more during their BCP as they: • Analyze business impact • Identify critical business functions and processes • Organize a response • Run training and testing exercises You may be reluctant to run your business continuity team through their paces. Won’t that be disruptive to business? The MSP will work to minimize interruptions. Running tests will help you re-evaluate your BCP choices and priorities. This is the ticket to ensuring you have the best plan in place—before something actually does go wrong. You can keep your fingers crossed that you’ll never need your business continuity plans. You can hope only one small part of your business systems will

ARTS PAGE 1

and a culturally curious public that includes both visitors and residents. NAA offerings include contemporary art exhibitions for local artists, training in the NAA art school and studios, and public community events to increase general awareness of the arts and its place in the local community. Recently, Hyla Crane, executive director for the Marco Island Center for the Arts, shared updates about activities at the center. In 1980, the original building consisted of one large room, a small storeroom and two restrooms. After expanding with the growing needs of the community, the center’s home is a 14,000 square-foot-facility with four studios/ classrooms, a sculpting deck, a Gift Gallery Shop and three gallery spaces. The Center currently gives art exhibitions,

including performing, visual, opera, ballet, music, theater, film and history. The NAA was founded in 1954 by 38 local artists. Today, it is Naples’ only open-access visual arts school serving all ages and skill levels. It also serves as home to inspiring new art exhibitions, which in turn can serve as a springboard for national and international exhibition opportunities for the artists. Schlehr noted, “All of these activities also grow the Naples art and culture reputation while developing tomorrow’s artists and arts leaders.” Schlehr aid Naples Art programs serve 70,000 people annually, including professional artists, art supporters, youth

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For more business news, visit www.swfloridabusinesstoday.com go down. But you’re best off planning for a massive hit. You’ll be glad you did. You may already have a plan in place to back up data. But do you have a plan for accessing that data and getting back up and running after a disaster? What if your data is only available on local devices and the building has burned down? You want to have more than one backup location. We endorse the 3-2-1 backup strategy. This calls for at least three data copies. Two are local (on separate devices). The other is offsite. Still, businesses that backup their data offsite, on tape or cloned hard drives, may lose data. It’s a question of how much time has elapsed since the last backup. Sometimes this is a few hours. But it could be days—costly days. Business continuity planning will consider how often the data is created. Frequently changing data needs regular backing up. For example, a transactions database, generating hundreds of records hourly, needs frequent backup. But tax information from five years ago doesn’t change much. So, it won’t need backing up as often. Since the backup is offsite, the plan also to check regularly that it’s up-todate. You don’t want to experience data loss and then find out your data can’t be restored after all. Keep in mind too, tape or hard drive backups can be PLAN See page 18

provides adult art education and offers children and youth art programs, as well as presenting a variety of art events, both indoors and out. “While serving as a professional and financial driver for visual and performing artists and educators through exhibition, performance and teaching opportunities,” Crane shared, “the Art Center strives to be a catalyst that fuels economic development, as well as providing an understanding of cultural diversity and serving as a source of community cohesion.” She added, “We also seek to be a provider of intellectual stimulation and opportunities for public involvement partnerships that in turn enable the Art Center to reach new audiences and deepen its community connections.”

TASTEBUDS PAGE 1 demonstrations for trade and industry organizations throughout the year. “The International Caterers Association has assisted Tastebuds tremendously for the past ten years, and I’m honored to be given this opportunity to give back,” Shapiro said. Shapiro, a culinary professional for more than 20 years, is one of the ICA’s five new board members. Prior to launching Tastebuds Custom Catering in 2008, Shapiro was a restaurant owner. He is also a member of the International Catering Association Culinary Council, attending seminars and courses each year. He also leads courses each year at Catersource, The Show for Catering & Event Professionals and the ICA’s Art of Catering Food Conference.

JULY 2019

Southwest Florida BUSINESS TODAY®

Page 7

COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Impulse Creative announces move to Babcock Ranch Impulse Creative, an inbound marketing and branding agency, has moved to new headquarters in the town center at Babcock Ranch, a solar-powered city just north of Fort Myers. The office is located in a building called The Hive, a recently unveiled remodel of the old Babcock Neighborhood School. Impulse Creative Founder Remington Begg said the space fosters creativity, with large windows providing lots of natural light and panoramic views of Founder’s Square and Lake Babcock. “The Hive offers us a work space that fits our culture well, a place to stroll for ‘walking meetings,’ and a hub that feels more like a community to us than a traditional office building,” Begg said.

Impulse Creative is known among its clients for having a unique office design that features meetings rooms with bean bag chairs and a creative space to nurture ideas and more relaxed conversations. Half of Impulse Creative’s design, development, sales and marketing experts are distributed throughout the United States, so having a smaller office footprint also allows the company to reduce its environmental impact and waste. Begg said that his entire team is excited about the environmental focus of Babcock Ranch, the country’s first solar-powered city with a mission to improve and protect natural resources and Impulse Creative, an inbound marketing and branding agency, has moved to the environment. new headquarters in the town center at Babcock Ranch

Beware of the summer slump for businesses in SWFL I thought I would kick off the summer by summarizing what the Small Business Administration can do for your small business, especially if you are getting pushback or even a loan decline from your lending institution or you are in a highly seasonal business. Also, if interest rates start to come down as many are predicting, it may be a good time to start thinking about consolidating or refinancing debt that is on unfavorable or unreasonable terms. An example of this would be a shorter-term loan (five-year or under) or a loan with a balloon payment or restrictive loan covenant. SBA loans can provide financing for anything a small business needs including real estate purchases, business acquisitions, partner buyouts, business expansion, working capital, equipment, inventory and even start-ups. In order to qualify you must own and operate or be purchasing a small business. The SBA cannot be used for investment property purchases. The SBA provides a loan guarantee to the bank lending you the funds, which allows the bank to take on more risk than they would in a conventional commercial loan. This translates into three major benefits to the small business owner. The ability to

hoard cash, maximize cash flow and keep control of their business in their hands. This is done thru lower down payments (sometimes as low as 10 percent), longer payment terms (sometimes as long as 25 years), limited or no prepayment penalties, no balloon payments, no loan covenants, no call features and the ability to finance a project that has some maBY TOM jor risks associated with it. Some MAIALE of these risks include a change Guest Columnist in ownership, a loan that is cash flowed using projections rather than historical cash flow, a short-fall in collateral, a single purpose property such as hotel or marina, a lack of direct industry experience, and/or a business in a high risk industry. The timing on an SBA loan typically ranges from 3090 days depending on the type and complexity of the transaction, your ability to provide timely information and documentation, and most importantly the level of experience of your SBA lender. As we approach what I call the “Summer Slump” in

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For more business news, visit www.swfloridabusinesstoday.com Southwest Florida, it is probably a good time to start thinking about any upcoming projects you may have. If there is financing needed, consider applying for that financing now while you can show the bank solid Q1 numbers because if your businesses revenue and profitability follows the Southwest Florida seasonal cycle, then you know all too well what I mean by “Summer Slump.” It may be difficult to apply for a loan in the fall when your most recent financials have been impacted by the slow season. If you would like to chat about any upcoming projects or discuss some refinancing and/or “Summer Slump” survival strategies, please feel free to give me a call. Tom Maiale, First Federal Bank SBA Lending Vice President and Business Development Oﬃcer, is a 17-year SBA Lending veteran with SBA Training from The National Association of Government Guaranteed Lending and The U.S. Small Business Administration. Contact him at (239) 288-9966 or maialet@ﬀbf.com.

It’s Your Future. Own It. Secure Your Future With Your Own Business Tom Maiale Vice President / SBA & USDA Lender

239-288-9966 maialet@ffbf.com

SBA 7(a) Loans | SBA 504 Loans | USDA Loans

Businesses Available Internet Marketing $295,000 Sign Company $225,000 Retail Seafood $65,000 Hair Salon $7,500 Restaurants from $50,000 Hair and Nail Salon $39,000

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Selling your Business is our Business!

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Southwest Florida BUSINESS TODAYÂ®

JULY 2019

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JULY 2019

Southwest Florida BUSINESS TODAY®

Page 9

COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Making money in real estate is easy

Do you think I am crazy to say, “Making money in real estate is easy”? I don’t think so. I have personally been involved in more than 30 real estate transactions dating back to 1979 and I have only lost money on one transaction (The corner of College Parkway and Summerlin Boulevard which is now being developed as a Lock Up storage unit). Making money on real estate is contingent on having the correct knowledge of several factors. The first factor is price. If you purchase the property below market, you then have a chance to make a profit. If you pay the current market rate, you may be in an uptrend, but you may not. If you purchase a property that you know is 10 percent or more below market, you have room to absorb some fluctuation without getting hurt. “They” say the three greatest factors in picking a property are location, location and location. That is certainly a truism. But location is not the only consideration. All property will sell for a price. The consideration is, can you sell the property for “that” price and make money? I see people buy what can be termed “trash” properties all the time and they make plenty of money. The third factor I think is important is the use, either current use or the future use. You must try to look at and study the community trends for future growth and activity. In Southwest Florida, we must be aware of water and our environment. It has become increasingly difficult to develop property because of government regulations. I support keeping the environment clean but we must allow smart growth. Just because a property is zoned, that is good, but zoning is really just the first step in a long list of requirements. Show Me the Money If you can move fast, the bargains are substantial.

Either cash or guaranteed credit allows the buyer to move quickly. Quickly gives the seller confidence that the buyers are serious, qualified and the contract will close. I read everything I can about the region. I go to many meetings that gives me an indication where future growth is going. Where would we be without Southwest Florida Regional Airport? Do you BY RANDY realize that when it was proposed KRISE to purchase the land for the airport, Guest Columnist it was attacked like the purchase of Alaska from Russia? The critics were wrong, “There’s gold in them thar hills!” Buy buildings, buy land, buy apartments, buy storage, buy industrial, buy anything, just buy! I have made money on every one of these assets and continue to do so. I have also brokered many, many deals where my clients profited greatly. If you do not invest, you will never get anywhere except whatever your mind and hands can make for you. Please get someone with expertise to help you! Use a trained professional (CCIM). I promise you, I can name you 10 professional commercial real estate people right here in Southwest Florida who will only sell you property that will make you money. They know value, they know the area and they know how to get the deal closed. They do not know how to sell you a dog property. Multiple millions of dollars are made right here every year. Shouldn’t you get your share? Randy Krise, CCIM is the Broker/Owner of Krise ComTombstone5x8 BA Group mercial Group in Fort Myers and can be reached at (239) 633-8672 or randy@krisecg.com.

Wright Construction begins FGCU Starbucks renovation

Wright Construction has begun renovations of the Florida Gulf Coast University Starbucks on FGCU Boulevard South in Fort Myers, at the campus library entrance. The 1,567-square-foot space will undergo a revised floor plan, helping to maximize the layout and enhance operational efficiencies. The project is estimated to be completed prior to the start of the new school year.

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Pepperland Ranch 637.5 acres sells for $19.5 million TPL-Land Sub, LLC closed on the purchase of 637.5 acres from Pepperland Ranch for $19.5 million on May 31. The property is in the highly desirable Corkscrew Road corridor with 5,280 feet along Corkscrew Road east of the Alico Road and Corkscrew Road crossing, bound to the north by Corkscrew Road and to the west by Six L’s Farm Road. The 637.5 acres were rezoned from Industrial Planned Development to Residential Planned Development to permit the development of up to 700 dwelling units and a 50,000-squarefoot amenity center. Maximum proposed building height is 35 feet for residential buildings and 45 feet for the amenity center. The development proposes con-

Pepperland Ranch is in the highly desirable Corkscrew Road corridor nections to public potable water and sanitary sewer service. The transaction was handled by Select Real Estate agent Beth Stark who also represents owners of a 573-acre tract priced at $7,950,000 just three miles east of the Pepperland Ranch property. For more information, contact Select Real Estate at (239) 277-1515 or Beth Stark at (573) 270-5133 or bethstarkrealestate@gmail.com.

We Care About SWFL Commercial Realtors With dedicated space for informa�on: • On our website with a Commercial Real Estate sec�on & directory • In our quarterly Commercial RE Market pullout in both the print & digital versions of SWFBT • With zoned and full-run inserts • With guest column opportuni�es • With digital marke�ng op�ons

Lake Michigan Credit Union Commercial Banking announces the following loans: Loan Size ......... $4,500,000 Type of Loan ...... Refinance of a retail center Business............ Developer Loan Size ......... $18,000,000 Type of Loan ...... Construction/Perm ........................ Owner Occupied Business............ 10th Street Collective (various businesses)

Learn more, contact William M. Blevins | EVP Commercial Lending West Florida Region (239) 314-0550 | William.Blevins@LMCU.org

For more informa�on, call Karen at (239) 770-7527 ®

www.swﬂoridabusinesstoday.com

7920 Summerlin Lakes Dr. Fort Myers, FL 33907 LMCU.org | NMLS ID# 1283480

Page 10

Southwest Florida BUSINESS TODAY®

JULY 2019

COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Choose the right commercial professional for you RON STRUTHERS, CCIM

DAVE WALLACE, CCIM, SIOR

Punta Gorda, Port Charlotte, North Port, Venice, N. Fort Myers & Pinellas Park Specializes in all facets of commercial brokerage and leasing in Charlotte County area. 2019 CCIM Florida Chapter Southwest District President.

COLDWELL BANKER COMMERCIAL NRT

• • • • •

941-769-3316 rstruthers@ccim.net www.commercialrealtyfl.com

INVESTMENT RETAIL OFFICE INDUSTRIAL LEASING

JEFF FORSYTHE, CCIM Lee, Collier & Charlotte Counties 40+ years of retail, distribution, and warehouse management experience. 20+ years of commercial real estate investmentexperience. Specializing in first-time CRE investment advising and deal representation. • • • • 239-210-7611 jforsythe@lee-associates.com • • www.lee-fl.com

LEE & ASSOCIATES

INVESTMENT SALES & LEASING OFFICE INDUSTRIAL MULTI-FAMILY URBAN MIXED-USE

CCIM

If you are a CCIM-SWFL Chapter member, as a benefit, you are eligible to participate in this section. Contact 2019 CCIM SWFL President Ron Struthers for details at rstruthers@ccim.net Ron says: “This ad got me listings. It works!”

Collier County

An office, industrial and investment property specialist with more than 30 years of commercial real estate experience in successfully assisting clients with acquisitions, dispositions and leasing.

Why use a CCIM?

There are countless benefits to working with a CCIM. Commercial real estate investment requires the counsel of a qualified professional. A Certified Commercial Investment Member provides clients with the assurance that every decision will be made in the best interest of their investment objectives. When assembling a commercial real estate investment team, start with a CCIM.

Naples Office 239-649-7755 dave.wallace@creconsultants.com

“CCIM members can rely on CCIM as a single source for diverse solu�ons. The first one on that list is EDUCATION. Designees can take advantage of the ongoing opportuni�es so crucial to success for your clients in the commercial real estate field today, with the ‘Life A�er the Pin’ learning program. CCIM also offers its members many NETWORKING opportuni�es that may be of educa�onal benefit as well, offering more than just a mere social experience. These networking events also may provide the founda�on for building long-las�ng RELATIONSHIPS with fellow CCIMs who become invaluable RESOURCES for life.” - Adam Palmer, 2018 Florida CCIM Chapter President

BEV LARSON, CCIM Lee, Collier & Charlotte Counties

Larson has over 39 years of diversified experience in the SWFL market. She is a Certified International Property Specialist. 2018 Florida CCIM Chapter Southwest District President.

COMMUNITY

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Get a one year subscription for just $30. Call (239) 573-9732 or e-mail Publisher@swfloridabusinesstoday.com to order your subscription for Southwest Florida Business Today now!

CARLOS ACOSTA, CCIM Lee, Charlotte, Collier & Sarasota Counties Managing Principal/Qualifying Broker. Specializing in acquisitions and disposition of retail, office, industrial, land and investment sales. 5-time CoStar Powerbroker.

CRES of SWFL 239-823-0115

cacosta@ccim.net www.cresswfl.com

• • • • •

RETAIL OFFICE INDUSTRIAL LAND INVESTMENT SALES & LEASING

MEASUREMENT

Overall, CCIM’s global network enables members to close thousands of transactions annually, representing more than $200 billion in value. But closing transactions is only part of what CCIMs can do. In addition to holding dealmaking occupations in every property sector, CCIMs are also found in’ leasing, asset management, development, lending, financing, property management, site selection and corporate real estate positions. So, whatever assistance your real estate project requires, a CCIM can help you achieve a better result. In fact, only 6 percent of all commercial real estate practitioners hold the elite CCIM designation, which reflects not only the caliber of the program, but why it is one of the most respected designations in the industry. When you use a CCIM, you choose a professional who produces measurable results.

The CCIM designation is conferred by the Chicagobased CCIM Institute, a commercial real estate aﬃliate of the National Association of REALTORS. Learn more about the value of working with a CCIM.

• • • • • •

LAHAINA REALTY 239-281-1290 bev1314@aol.com

INTEGRITY

Puzzled over how to keep up with changes in Southwest Florida’s Business Market?

OFFICE INDUSTRIAL SALES & LEASES INVESTMENT

The Beneﬁts of Being a CCIM!

CREDIBILITY

Today there are CCIMs in every state, across Canada and Mexico, and in more than 30 countries around the world. Domestically, the network encompasses more than 1,000 markets, from large metropolitan areas to small cities and towns. A truly global network, CCIMs are a powerful force in markets large and small. When you use a CCIM, you choose a trusted community of real estate professionals that are consistently sought for their dependability, intelligence, success and confidence.

• • • •

CRE CONSULTANTS

COMMERCIAL INVESTMENT RETAIL OFFICE LAND-ACREAGE DEVELOPMENT

RON WELEBNY, CCIM

Lee, Collier, Charlotte, Hendry & DeSoto Counties

Qualifying Broker / Managing Director Licensed Real Estate Instructor Director Royal Palm Coast Realtor Association Director, CCIM-SWFL District Past President Commercial Investment Professionals of Southwest Florida Past President SWFL Commercial Alliance Vice-Chair Laguna Estates CDD

COMMERCIAL REALTY ASSOCIATES of SWFL 239-677-2381 Ron@CRA.us www.CRA.us

• • • •

BROKERS ANALYSTS ADVISORS CONSULTANTS

HEATHER RIDEOUT, CCIM Charlotte & Lee Counties Heather comes to the commercial real estate world with over 20 years experience in small business consulting, as a successful small business owner and as a real estate investor.

KW COMMERCIAL PEACE RIVER PARTNERS

• • • 941-979-1174 • Rideout@kwcommercial.com www.RideoutCommercialGroup.com •

HEALTHCARE HOSPITALITY INVESTMENT RETAIL OFFICE

JULY 2019

Southwest Florida BUSINESS TODAY®

Page 11

COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Choose the right commercial professional for you DEBRA JOHNSON SHUEY, RPA, CP, CCIM

FRED KERMANI, CCIM, AIA Collier, Lee & Charlotte Counties

Collier, Lee, Charlotte & Hendry Started in Commercial Real Estate in 1980. She is a Certified Paralegal. A Lee County resident since 1968, she has astute knowledge of the Southwest Florida market.

ROYAL SHELL REAL ESTATE

239-850-2811 debrajohnsonshuey@icloud.com www.debrajohnsonshuey.com

• • • • • •

RETAIL HOSPITALITY OFFICE INDUSTRIAL LAND LEASING

MICHAEL J. FRYE, CCIM

Lee, Collier & Charlotte Counties Recipient of the RE/MAX Lifetime Achievement and Hall of Fame Award. Serving the SWFL market for over 30 years. We have 7 CCIMs to serve all our clients' needs.

RE/MAX REALTY GROUP 239-281-0441 mfrye@ccim.net www.michaeljfrye.com

• • • •

OFFICE RETAIL INDUSTRIAL LAND

Puzzled over how to keep up with changes in Southwest Florida’s Business Market? The Missing Piece is in your hands...

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Get a one year subscription for just $30. Call (239) 573-9732 or e-mail Publisher@swfloridabusinesstoday.com to order your subscription for Southwest Florida Business Today now!

ARTEM NASHMAN, CCIM Fort Myers, Naples, Sarasota, Tampa & Orlando Artem has been globally recognized by Commercial Investment Real Estate Magazine as one of the top 10 CCIMs under 30. 2019 Florida CCIM Chapter Southwest District Secretary.

LANDQWEST COMMERCIAL

• • • • •

OFFICE INVESTMENT LAND RETAIL INDUSTRIAL

239-200-6153 anashman@LQwest.com www.lqwest.com/agents/artem-nashman

The Benefits of Being a CCIM! “CCIM members can rely on CCIM as a single source for diverse solu�ons. The first one on that list is EDUCATION. Designees can take advantage of the ongoing opportuni�es so crucial to success for your clients in the commercial real estate field today, with the ‘Life A�er the Pin’ learning program. CCIM also offers its members many NETWORKING opportuni�es that may be of educa�onal benefit as well, offering more than just a mere social experience. These networking events also may provide the founda�on for building long-las�ng RELATIONSHIPS with fellow CCIMs who become invaluable RESOURCES for life.” - Adam Palmer, 2018 Florida CCIM Chapter President

• LAND • INVESTMENT

CCIM is the most prestigious designation commercial real estate professionals can achieve within the industry. Graduate-level education, coupled with industry-leading technology tools, practical proven experience, and in-depth knowledge of their local markets, gives CCIMs the ability and the credibility to conduct business confidently and successfully. By partnering with a CCIM, you effectively utilize the top-level, most reliable performers in the industry: with an average of 19 years of experience, 70% of CCIM members hold executive-level positions and 90% of members refer clients to other business services. When you use a CCIM, you choose the most credible professional in the business. Today there are CCIMs in every state, across Canada and Mexico, and in more than 30 countries around the world. Domestically, the network encompasses more than 1,000 markets, from large metropolitan areas to small cities and towns. A truly global network, CCIMs are a powerful force in markets large and small. When you use a CCIM, you choose a trusted community of real estate professionals that are consistently sought for their dependability, intelligence, success and confidence.

239-659-4960 fred.kermani@creconsultants.com www.creconsultants.com/fredkermani

PETER WEST, CCIM, SEC Venice, North Port & the entire Gulf Coast A Realtor since 1984, Peter has worked in all facets of real estate. Currently he operates four brokerage offices in FL & MA. He is licensed in FL, MA, NY & VT • • • •

BISHOP WEST REAL ESTATE, LLC 413-822-2571 pwest@ccim.net www.bishopwestfl.com

ENN LUTHRINGER, CCIM

CCIM designees are bound to the strictest ethical guidelines and standards of practice in the industry today. In addition, each CCIM has successfully completed a graduate level program comprised of 160 hours of education. If you ask around the industry, you’ll learn that companies and other real estate professionals are more likely to seek out experts who possess the CCIM designation, as they know CCIM stands for trust, knowledge and reliability. When you use a CCIM, you choose experts with integrity. Overall, CCIM’s global network enables members to close thousands of transactions annually, representing more than $200 billion in value. But closing transactions is only part of what CCIMs can do. In addition to holding dealmaking occupations in every property sector, CCIMs are also found in’ leasing, asset management, development, lending, financing, property management, site selection and corporate real estate positions. So, whatever assistance your real estate project requires, a CCIM can help you achieve a better result. In fact, only 6 percent of all commercial real estate practitioners hold the elite CCIM designation, which reflects not only the caliber of the program, but why it is one of the most respected designations in the industry. When you use a CCIM, you choose a professional who produces measurable results.

The CCIM designation is conferred by the Chicagobased CCIM Institute, a commercial real estate aﬃliate of the National Association of REALTORS. Learn more about the value of working with a CCIM.

MULTI-FAMILY INDUSTRIAL LAND SYNDICATIONS

CCIM

INTEGRITY

MEASUREMENT

• GAS STATIONS • RESTAURANTS

CRE CONSULTANTS

CREDIBILITY

COMMUNITY

ess

Partner, licensed real estate broker and architect in Florida & California with 36 years of real estate and design experience. Specializes in land marketing and investment properties.

Lee, Collier & Charlotte Counties A partner with CRE Consultants and 15-year commercial real estate veteran, he specializes in the medical and professional office market.

CRE CONSULTANTS

239-994-3703 enn.luthringer@creconsultants.com www.creconsultants.com

• COMMERCIAL • OFFICE • INVESTMENT

THERESA BLAUCH-MITCHELL, CCIM

Lee, Collier, Charlotte & Sarasota Counties SWFL CCIM Past President, Florida CCIM Membership Chair, CCIM International Committee. Hablo Español.

SPERRY COMMERCIAL GLOBAL AFFILIATES 239-265-2628 theresa@ccim.net www.sperrycga.com

• • • •

INVESTMENT RETAIL OFFICE INDUSTRIAL

Page 12

Southwest Florida BUSINESS TODAY®

JULY 2019

COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Choose the right commercial professional for you ADAM PALMER, CCIM

ERIC DEYOUNG, CCIM

Fort Myers, Naples, Sarasota, Tampa & Orlando

Charlotte & Sarasota Counties

Principal & Managing Director LandQwest Commercial, President - Florida CCIM Chapter, 12-time CoStar Power Broker Award Winner

Vice President of Commercial Lending with more than 12 years experience. Graduate of University of Florida, MBA at FGCU. Active volunteer and community leader.

• • • • •

LANDQWEST COMMERCIAL

239-898-8686 adam@adampalmer.com www.adampalmer.com

OFFICE INVESTMENT LAND RETAIL INDUSTRIAL

STEVE GANT, CCIM, MAI Charlotte, Desoto, Lee & Sarasota Counties

Steve is a Charlotte County native and commercial real estate expert with 21 years of experience. Local Knowledge. Expert Qualifications.

RIVERSIDE REALTY SERVICES, LLC

941-628-2625 steve@riverside-services.com www.riversiderealtyservices.com

• • • • •

OFFICE RETAIL INDUSTRIAL LAND LEASING

CCIM

MARYANN MIZE, CCIM Lee, Collier & Charlotte Counties Senior Vice President and Senior Credit Officer. More than 30 years of commercial lending experience. CCIM Senior Instructor and 2019 Florida CCIM Chapter Southwest District Treasurer.

CHARLOTTE STATE BANK & TRUST

• FINANCING OF COMMERCIAL REAL ESTATE

941-624-1916 mmize@csbtfl.com www.charlottestatebankandtrust.com

Puzzled over how to keep up with changes in Southwest Florida’s Business Market? The Missing Piece is in your hands...

nes

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’r We

Get a one year subscription for just $30. Call (239) 573-9732 or e-mail Publisher@swfloridabusinesstoday.com to order your subscription for Southwest Florida Business Today now!

Why use a CCIM?

• FINANCING • COMMERCIAL

CHARLOTTE STATE BANK & TRUST

941-223-3179 edeyoung@csbtﬂ.com www.charlottestatebankandtrust.com

CREDIBILITY

PAM WITTENAUER, CCIM Fort Myers, Estero, Cape Coral, Bonita Springs & Naples

Past Board Member and Treasurer of CIP. RE/MAX 100% Club Award Member in 2018. Over 10 years in commercial real estate. RE/MAX Commercial Top Producer in 2018.

COMMUNITY

RE/MAX REALTY GROUP 239-989-7077 pwittenauer@remax.net pwittenauer@engagerealestate.com

INTEGRITY

MEASUREMENT

The CCIM designation is conferred by the Chicagobased CCIM Institute, a commercial real estate aﬃliate of the National Association of REALTORS. Learn more about the value of working with a CCIM.

• • • • •

INDUSTRIAL VACANT LAND COMMERCIAL RETAIL INVESTMENT

RANDY KRISE, CCIM Lee, Collier & Charlotte Counties Broker/owner of Krise Commercial Group and 2016 Florida CCIM Regional Vice President and Institute Board Member.

KRISE COMMERCIAL GROUP 239-633-8672 randy@krisecg.com www.krisecg.com

• • • • •

COMMERCIAL VACANT LAND INVESTMENT RETAIL INDUSTRIAL

JACK MARTIN, CCIM Lee, Collier, Charlotte & Hendry Counties

30 years of experience in Florida real estate with 20 years in Southwest Florida. Servicing in all facets of commercial real estate, both sales and leasing, and specializing in shopping plazas and strip centers.

CENTURY 21 COMMERCIAL • COMMERCIAL • MULTI-FAMILY SELLING PARADISE 239-707-9015 jackmartin@ccim.net www.jackmartincre.c21.com

• MEDICAL OFFICE • GENERAL OFFICE • VACANT LAND

JULY 2019

Southwest Florida BUSINESS TODAY®

Page 13

COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Dwayne Bergmann Interiors designs the Collaboratory

Dwayne Bergmann Interiors has designed the Southwest Florida Community Foundation’s brand-new Regional Collaboratory & Tech Hub (referred to as the Collaboratory). Located on Jackson Street in Fort Myers, this 15,000-square-foot addition is part of the foundation’s regional headquarters on the former Atlantic Coast Railway Depot campus. The Collaboratory includes meeting and tenant spaces, social and special event venues, and shared working and collaborations space, including a coffee bar, all of which were revealed to hundreds of people during a grand opening event. The Collaboratory was inspired by the Southwest Florida Community Foundation’s need for meeting rooms and Downtown Fort Myers’ need for common areas to drive economic development via collaboration. Therefore, Dwayne Bergmann Interiors chose furnishing layouts, fabrics and finishes that allowed for mixing and matching, as well as mobility and versatility throughout the space. For example, the employee lounge can be used for classroom-like presentations, casual meetings and more, while the coffee bar is accessible from all areas of the building for a second coffee or break time. Principal Conceptual Artist/Designer Dwayne Bergmann and his team also utilized the design to bring about the new concepts developed by the Southwest Florida Community Foundation, as well as to preserve the history of the railway station. This includes a train track that runs through the building and out to the street, as well as incorporating the rail elements into the new design. “The rail concept is a literal interpretation of the historical aspect—tying two parts of the new building together. Mimicking that within the wood beams of the ceiling and linear light fixtures carries that theme to another level,” Bergmann said. “Color tones, finishes and fabrics also helped us to balance old with new. We blended warm color tones of beige and taupe with wood finishes and textured fabrics to elicit old, cozy feelings. Then, my team contrasted those with white and gray tones, as well as concrete and quartz finishes and clean lines for a new feel.” Various companies are leasing this space. Longterm leasing options are available for daily and weekly rates. For more information about these options, call the foundation at (239) 274-5900. For further insight into the design of the Collaboratory, call (239) 344-7455. Online at DwayneBergmann.com.

Are you ready with your zk-snarky signature? Inevitably, you will be in the market to purchase or refinance real estate and will need to borrow capital to close the deal. Well, I suggest you start learning about a few techy terms that will help you understand your future digital lender. Terms like Smart Contracts, e-notarization, Web 3.0, Cryptographic Hashes, SNARKs, BFT, Blockchain, Crypto Currencies, PoW, PoS, and so on...I am not trying to overwhelm you. I am only trying to let you know that by getting familiar with these terms, you will be able to turn the tables in your favor during the next wave of borrowing structures. I’ll also include some additional terms here: Crypto Exchanges, DeFi, dApps, Crypto Assets, Stable Coins, Pegged Currencies, Counterparty Risk, etc. Currently, I am heavily invested in developing a decentralized computer application (dApp) that will embrace this new wave of bringing a mortgage to you. Hence, I know that educating ourselves with these terms and concepts is like running an uphill mile. Since my principal business is intimately involved in financing and mortgages, I want to take you for a test-drive of how you will be engaging with a mortgage – in the very near future. At the risk of losing you in the next paragraph, allow me to walk you through this near-future example: You go online through the Web 3.0 and not through HTTP. Once you select a lender, you activate your cryptographic ID and the computer will Hash Validate your location and your Hashed ID credentials. Once you Authorize and Hash Sign into the loan application, a dApp will start running a Smart Contract through a Blockchain platform (public or private), perform a PoW or a PoS fueled by a Token or a Crypto Currency, request a Hashed Asset verification of your assets, your job, and all pertaining information on the Hashed Property you want to purchase, including its title history and its encumbrances. If all adds up in the brain of an algorithm, your loan request will be approved or declined within a matter of minutes. Many Smart Contracts, Exchange of Tokens and Cryptographic Hashes validated by Coun-

terparty Risk Evaluators (IRS, FBI, OFAC, etc.) will be running within many connected computers to quickly give you an appropriate answer. Once approved, an e-notary will write another Smart Contract that will be Hashed Filed in a Decentralized Digital Storage account under your Hashed ID to be retrieved by anyone, only with your permission, including a law BY JORGE offi cial or a Tax Agent. CASTRO You see, no one will be able to Guest Columnist pretend to be you, or hide a borrowed down payment, or make up income, or inflate the value of a real estate property, or corrupt a chain of title. Fortunately, you and I will be the owners of our personal or company Hashed Data, safely stored in a decentralized digital filing system, and we will be able to negotiate with whomever wants or needs to use it. We can even put it on the market for profit. With this ownership at hand, we will be able to counteract the unstoppable and evident relocation of intermediary agents. Whatever way you choose to learn about your SNARKS, make sure that your next digital lender is truly de-centralized, respects your data (that is selfsustained) and offers you very low-cost money at very low fees. As for that headline? According to Zcash, the acronym zk-SNARK stands for “Zero-Knowledge Succinct Non-Interactive Argument of Knowledge,” and refers to a proof construction where one can prove possession of certain information, e.g. a secret key, without revealing that information, and without any interaction between the prover and verifier.” Jorge A. Castro is president of Kapital United, a full service mortgage company located in Naples. Learn more at www.kapitalunited.com. Contact him at jcastro@kuniter.com or (239) 653-7803.

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Southwest Florida BUSINESS TODAYÂ®

JULY 2019

Southwest Florida BUSINESS TODAY®

Page 15

Busey Bank/IST merger: Growing while maintaining a local feel

Special to SWFBT Submitted by Karen P. Moore. Publisher

First Busey Corporation, holding company for Busey Bank, and Investors’ Security Trust Company of Fort Myers recently signed a merger agreement. Busey Bank, a wholly-owned bank subsidiary with total assets of $7.75 billion as of March 31, was founded in 1868, is headquartered in Champaign, Illinois, and has over 60 locations. It is anticipated IST will be merged into the wealth management division of Busey Bank later this year, subject to customary closing conditions and required approvals, with combined assets under management of more than $9.25 billion. IST currently employs 20 associates at one location in Fort Myers. Van A. Dukeman, First Busey Corporation president and chief executive officer, said, “Busey has remained steadfast to its commitment of remaining a community-focused, relationshipdriven financial services organization serving the comprehensive financial needs of clients—and this partnership is no exception. IST is a premier wealth advisory group, so we are complement-

ing one another’s strengths to deliver a preeminent bank, trust and wealth advisory solution in Southwest Florida and beyond.” Charles K. Idelson, founder, president and chief exIdelson ecutive officer of IST, will continue to serve the Fort Myers community as executive vice president and Florida market chairman at Busey. Idelson stated, “Busey understands our local market, offers a broad range of financial delivery systems—including a full suite of private banking solutions— to meet customers’ comprehensive needs, and shares an unwavering commitment to service excellence. We are excited IST clients will continue experiencing service excellence through the wealth management professionals they know and trust, while benefiting from expanded financial capabilities from a 150-year old organization whose footprint spans Southwest Florida, Illinois, Indiana and Missouri.” Idelson has 40 years of financial services experience, serving many of those

years as president and CEO of a Fortune 500 financial institution. Among many honors he has received, Idelson is the recipient of the 1998 Gulfshore Life Magazine Man of the Year Award and the 1996 Distinguished Leadership Award for Lee County. Idelson is also currently Chairman of the Board of Habitat for Humanity, Chairman of Hope Hospice, and Director for several other local nonprofit organization boards. According to Idelson, IST was created in response to the demand for a locally managed, client-oriented wealth management company. “There was a growing gap of underserved investment clients as larger banks downsized and automated services,” he said. He added IST is committed to providing a high level of consistency in both staff and service levels to foster relationships that span multiple generations of its clients’ families. Idelson explained, “A lot of seniors live here whose children live elsewhere and their service needs increase as they get older. We step in to fill those needs to the best of our ability, whether it’s meeting with them in their homes, tak-

For more business news, visit www.swfloridabusinesstoday.com ing them to the airport, whatever way we can better serve their needs.” Both companies support and value an engaged and empowered workforce, and are committed to building a premier, service-oriented experience. Among many honors received, Busey has been named to the Forbes’ 2018 Best-In-State Banks list, as well as among American Banker’s Best Banks to Work For in the US and Best Companies to Work For in Florida since 2017. Today, Busey occupies a unique position—large enough to provide innovative products and services while making local decisions and knowing customers by name. Busey has come a long way since the beginning, yet its core values instilled years ago—dedicated associates, strong customer partnerships and thriving communities— remain cornerstones today. Idelson stated, “We were looking for a partner that shared our values, as well as our commitment to our clients, our associates, our community. Busey does just that.”

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Southwest Florida BUSINESS TODAY®

JULY 2019

Avoid common intellectual property law disasters Part 1 of 2

Perhaps nowhere is Benjamin Franklin’s old adage that “an ounce of prevention is worth a pound of cure” truer than in the field of intellectual property law. All too often, prospective clients come to our firm with intellectual property law issues after it is “too late.” For example, when they have already lost rights because they have waited too long to take the necessary steps to protect those rights. While there are ways we can try to help such clients “backfill” to protect whatever remaining rights they may have, it is always hard for us to explain to them how far more effective and economical it would have been for them had they proactively sought protection. We are often compelled to tell clients that when it comes to intellectual property protection, the old FRAM oil filter advertising campaign slogan applies: “you can pay me now or you can pay me later.” In intellectual property, we generally find that clients either “pay us now” by properly securing rights or “pay us [more] later” after disaster strikes. To help businesses and individuals avoid such pitfalls, here are some of the most common intellectual property law disasters—and how to avoid them. Importantly, this information is provided for information purposes only – businesses and individuals should always consult with a licensed attorney to evaluate their particular circumstances. (Patent attorneys are unique in that they have to undergo an additional bar exam, administered by the U.S. Patent and Trademark Office, to represent clients). Common Disaster 1 – Not Securing a Trademark Registration One common intellectual property disaster is failing to file Federal trademark applications “early and often.” A trademark is a word(s) and/or a design or a combination of the two, e.g., a logo, which identifies the source of goods or services for consumers. A trademark is sometimes referred to as a “brand.” Trademark rights accrue through use of trademarks in commerce. Many businesses never think to protect their trademark rights until it is “too late,” i.e.,

until a competitor adopts confusingly similar branding. Trademark rights are best protected through registration with the Federal government. Federal trademark registration owners enjoy a number of benefits such as nationwide trademark protection, critical evidentiary presumptions and increased opportunities to recover damages from infringers / BY LUCA counterfeiters. HICKMAN Failing to file a trademark apGuest Columnist plication does more than simply forgo these benefits – it exposes a business to potential geographic constriction of trademark rights. By way of example: If Company A uses the trademark “X” in Florida; and Company B (located in another state) files a federal trademark application for the “X” trademark first; then this could result in: Company A owning the rights in the “X” trademark but only in Florida; while Company B owns the rights in the “X” trademark for the rest of the United States. Naturally, this can create a brand “stranglehold” for businesses keen on expanding beyond their current geographical territory. Bottom line: companies should carefully protect their important trademarks / brands by filing for Federal trademark registration protection as soon as the decision to adopt the trademark/brand is made (even before actual use commences!). Common Disaster 2 – Waiting to Register a Copyright A second common pitfall is waiting to file a Federal Copyright application until after an infringer is discovered. Copyright rights protect the creative expression of an idea and can be used to protect everything from a book, screenplay, sculpture or song to a movie, painting, computer program source code or a photograph. The list frankly goes “on and on.” Generally, copyright protection is most important to artists and businesses which commercialize creativity, such as software developers, photography

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studios, art galleries and entertainment and sports/ media companies. While copyright rights vest when a work is fixed in a tangible medium (e.g., when the words of a book are written down for the first time), without regard to whether or not a Federal copyright application has been filed, filing a Federal copyright application conveys many important benefits. Such benefits include the right to file suit, to elect recovery of statutory damages, the right to recover reasonable attorney’s fees and presumptions about ownership and validity. By failing to file a copyright application until after infringement begins, such benefits— particularly the right to elect recovery of statutory damages—can be lost. Earlier this year, the Supreme Court decided a case entitled Fourth Estate Public Benefit Corp. v. Wall-Street.com. In that case, the Supreme Court clarified that “registration occurs, and a copyright claimant may commence an infringement suit, when the Copyright Office registers a copyright.” Currently, the wait time for an electronically filed copyright application is approximately six months – with paper-filed applications taking even longer to process. That means that artists and business owners who wait to file a copyright application not only face possible loss of benefits such as statutory damages, they face unnecessary delays in defending their rights. While expedited options (analogous to a theme park’s fast pass) are available (for an extra fee), the best practice is to simply file copyright applications before problems arise. Bottom line: companies which commercialize artistic creativity should routinely file copyright applications to protect such creativity. Luca Hickman is an electrical engineer and registered patent attorney who practices trademark, patent and copyright law / litigation at Grimes, a renowned intellectual property law firm headquartered in Bonita Springs. Contact him at (239) 330-9000 or hickman@gandb.com.

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Southwest Florida BUSINESS TODAY®

How to control your online reputation

Part 2 of 2

For many businesses, there will be more satisfied customers than dissatisfied ones. The key to getting a positive online reputation is making sure that this balance is accurately represented in your review scores. The key to doing this is making sure that it’s easy for people to leave a positive review. Software offered by Smargasy Inc. makes it easy for you to include links to review sites. Then satisfied customers can share their opinions. The software will also remind people to leave a review if they accidentally forget. Making it easy for your customers to leave reviews will help you get more five-star reviews, which will increase business. Having current reviews is important because 73 percent of people believe that old reviews are not valid — also, the more people that leave a positive review, the higher your star ranking. A high-ranking star ranking is crucial because it tells people in an instant how trustworthy your business is. Now that you have some positive reviews coming in, you need to make sure that they get seen. As a business owner, you know how much hard work you need to do to earn a positive review. After all that effort, you want as many people as possible to see the reviewer’s kind words. Widely sharing these positive testimonials will attract more people to your business and may be enough to encourage prospective clients to make a purchase. Also, a positive review might be enough to remind a previous client of the positive experience that they had with your company and convince them to come back and make another purchase. Therefore, Smargasy Inc. has software that automatically allows you to share positive reviews online. We will make sure that these reviews get placed onto your social media pages, where people can like and share them. Having good reviews on your social media page may even encourage people to leave a comment describing a positive experience that they had with

STYLE PAGE 3 ing consumers, or you’re going to have a centralized location or call center, and that may or may not be within the US. But you won’t have that localized personal touch of your typical stylist like you would when shopping one of the Chico’s FAS boutiques. If you are in Fort Myers, Dallas or San Francisco, you can now go online and chat with a local style expert through STYLECONNECT. You can have a conversation with the style expert and ask if there’s a specific product that’s in their local store. You could even ask the style expert to create some outfits and have them ready for you before you go into the physical location to actually try them on. The STYLECONNECT tool has been brought in to be part of the overall shopping experience for the customers at Chico’s FAS. You don’t have to go into the store to receive the high level of customer service

your business. Once these systems are established, you still need to have a way of monitoring how effective they are. A crucial part of having an excellent online reputation is monitoring what people are saying about your business online. However, many business owners BY ANDREAS have better things to do than DOLLESCHAL scrawling through online reGuest Columnist view sites to see what people are saying about them. That’s why Smargasy created software that would track online conversations and give you simple updates. The tracking of online discussions will provide you with a snapshot of how well your online reputation is doing by preparing regular reports. Such reports will allow you to see what areas you need to improve and provide deep insights on how you can improve. You can get this information quickly and easily, so you can take control of your online reputation while running your business. People are increasingly relying on reviews to find what companies they will trust. If you aren’t in control of your online reputation, you might be missing out on getting customers. Many businesses still have a passive approach to their online standing. We’ve shared some great tips to help you play an active role in shaping how your business is perceived online. We’ve also discussed how software developed by Smargasy Inc. can make this process trouble-free and more effective. So, investigate our software and how it can help you take control of your reviews and online reputation today. Then, you can reap the increased business this provides tomorrow. Andreas “Andy” Dolleschal is president and CEO of Smargasy. Contact him at (239) 214-8592 or a.dolleschal@smargasy.com.

that is offered in store. “We don’t want the technology to take away from the customer experience. So it’s really up to our associates to engage the customer and ensure that experience continues to happen outside of the four walls too.” says Melody Jubert, VP of Central Store Operations at Chico’s FAS This approach is nothing new for Chico’s associates; it’s the way they have always treated their customers. Before the digital age of text messages and online chat they had customers books with detailed notes about their customers purchases and preferences. STYLECONNECT is the fusion of good old fashioned customer service with a digital age technology application. That is how you do customer service in the world of Omni Channel Retail. Geremy Owen works in Business Development for CUSITech. Contact him at (614) 426-0997 or gowen@cusitech.com.

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Page 17

TECHNOLOGY How tech professionals impact our community Can the Southwest Florida technology industry thrive despite a diminishing population of qualified graduates and mid-career professionals? Like many people, if you answered “No” to this question, then you can not afford to avoid engaging with the Southwest Florida Regional Technology Partnership. Industry, education and economic development are taking proactive steps to address this problem as demand for qualified graduates in technical disciplines is increasing. To this end, the SWFRTP is fulfilling its mission to encourage the development, growth and attraction of technology companies and professionals in Southwest Florida. More than 300 indiBY RANDY vidual members and 30 corporate MITCHELSON investors and sponsors representGuest Columnist ing more than 11,000 employees have been mobilized. After 11 years of growth and evolution, the community impact of the SWFRTP is extensive. But our work is not done. Through corporate investors and grant writing, the organization is developing and supporting programs which promote hands-on science, technology, engineering and mathematics mentoring activities to students at all grade levels. This includes recognizing more than 50 young women from 11 schools for their pursuit of technology studies at the regional event for National Center for Women & Information Technology Aspirations in Computing and also awarding scholarships to students who use technology in an academic project. The SWFRTP also provides mentoring and funding for high school students participating in robotics competitions both locally and nationally. In addition to inspiring kids to pursue technical careers, the SWFRTP provides a connection for technology companies to promote their employment needs within the region and find prospective candidates for those positions. For example, the number of locally filled technical positions has increased as a direct result of the annual TechMatch career event. Employers must contact the partnership now to reserve limited space at the 2019 TechMatch on October 29. Hundreds of technology job and internship candidates have attended this long-standing event which expands yearly. Education partnerships are another critical facet of the impact the SWFRTP has on the community. The organization is a trusted partner within the educational community, both at the high school and post secondary levels to provide guidance and connections to the technology community in Southwest Florida. The leadership and other assets that Hodges University, Florida Gulf Coast University, Dunbar High School and others have contributed to the mission of the partnership is invaluable. But it’s not enough. TECHNOLOGY See page 18

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Southwest Florida BUSINESS TODAY®

JULY 2019

Workshop aims to preserve health well-being on Paradise Coast

The “1st Be Well in Paradise Wellness Expo Workshop & Retreat” supported by the Paradise Coast Wellness Alliance took place at the JW Marriott on Marco Island in mid-May. Close to 100 people attended, ranging from highly notable hotel/resort general managers and concierges from over 14 area facilities to business owners and practitioners who provide wellness services and products, some of which are unique to this region. The Alliance Co-Chairs Personal Development Coach and BeWellinParadise.com co-founder Peggy Sealfon and JW Marriott’s Wellness Director Paul Nunez presented about the fast-emerging “wellness” culture within Florida’s Ev- Paul Nunez leads group at EXPO erglades, Marco Island and Naples. The developing a deeply-recognized auinitiative is based on the area’s robust thenticity for improving well-being.” natural habitats, preserves and beachIn fact, the area has been awarded es combined with being a Blue Zones the distinction as the No. 1 place on the Project Community. U.S. well-being index for an unprec“More and more residents and edented 4th year in a row by Gallup visitors are becoming aware of all the Sharecare. diversified healthy, fun choices for “Wellness is no longer a trend,” activities,” said Sealfon. “The area is said Paul Nunez. “It is a lifestyle.”

Winston White, co-founder of The Hub for Health & Wellness BeWellinParadise.com, spoke about the ongoing wellness calendar of activities and the newest BeWell100 membership program that delivers a digital card for both residents and travelers to use for special promotions and reduced costs on wellness services to make

PLAN PAGE 6

AWARD PAGE 1

expensive and are more easily stolen. One more thing, don’t think that cloud storage works as backup. Services such as Google Drive or Dropbox do have their uses. They provide online spaces to store data and enable collaboration. However, cloud storage isn’t intended as a backup. Why not? Data isn’t always encrypted. Many users have permission to access the files. Data can be deleted, changed or ren-

dered irretrievable. Ultimately, cloud-based backup is a more comprehensive solution. Planning ahead can help your business get back to normal efficiently if disaster strikes. An MSP can lead your business continuity planning and help you determine if the cloud is right for you. Matthew Rebstock is the founder and CEO of Tech in a Flash, a computer repair and IT Consulting business in Cape Coral. Contact him at (239) 244-9600 or matthew@techinaflash.net.

Brewing Company, recipient of this year’s Sales & Marketing Award, noted, “We truly appreciate this recognition and we will relentlessly continue to support the local community.” Honorees were recognized for their commitment to excellence in improving community growth and creating job opportunities for the citizens of Lee County. Members of local businesses and the tourism industry at-

TECH PAGE 17

The growing world of “mobile” demands that you be wherever your customers, clients, members and prospects expect you to be.

Active participation from other schools is needed. The annual Technology Awards event is the premier event of the Southwest Florida Regional Technology Partnership. Technology professionals from across industry sectors connect and celebrate the accomplishments of their peers. Awards are given to local businesses, technology professionals and students for their contributions to technology innovation, transformation and for being an inspirational advocate of the organization’s mission. Reward and recognition is an essential component of a healthy industry. More technology projects, innovations and individual

choices even more accessible to all. The event featured five productive breakout sessions with each group of about 20 discussing collaborations on programs that could be developed by working together. After the EXPO portion wrapped up, the group was offered an opportunity for a retreat with a “time out” to restore and renew. Sealfon guided over 45 people into a Yoga Nidra experience which delivers the equivalent of 3 to 4 hours of restorative sleep in just 20 minutes. “We wanted to offer tangible experiences,” said Sealfon “by incorporating real choices for work-life balance. We feel it’s so important to walk the walk and share that with others.” The energy and momentum was high. Commitments were made to participate in upcoming global events by offering local “free” activities. The next event will be World Wellness Weekend on Sept. 21 to 22. In 2020, the 2nd Annual Paradise Coast Wellness Experience takes place over three days (Jan. 10-12). tended the event, which also celebrated a decade of honoring the value of tourism. Tourism brings an estimated $3 billion annually into the local economy and accounts for one in five jobs in Lee County. Matt Johnson, executive director of IMAG History & Science Center, which was the 2019 winner of the Cultural Achievement Award, shared, “My team and I humbly appreciate not only this award, but the recognition of the role that arts and culture play in not only tourism in Southwest Florida, but for its overall local economic impact.” professionals deserve the spotlight. Since 2008, the vision of the SWFRTP has been to be the leading technology group in Southwest Florida. Although this vision is achieved, there is much work to be done. The group must continue executing its strategies to inspire, innovate and inform. Now it’s your turn to get engaged. Follow the SWFRTP on social media. Contact the SWFRTP and become a part of the solution to growing the technology industry in our region. Randy Mitchelson, APR is co-founder of the SWFRTP and Vice President of Sales and Marketing at iPartnerMedia. Visit www.swfrtp.org for more information. Contact him at randy@ipartnermedia.com or (239) 449-4749, ext. 114.

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Call today for a quote! The Letter Box, Inc. 936 Country Club Blvd. Cape Coral, FL 33990

JULY 2019

Southwest Florida BUSINESS TODAY®

Page 19

Put “Know my people” at the top of your to-do list

Harvey Mackay said, “Even the Lone Ranger Why is “knowing your peodidn’t do it alone.” ple” necessary in leadership? Unlike the heroic duo of the Lone Ranger and Burnout. Zucker mentions that his trustworthy partner, Tonto, many leaders end the majority of Harvard Review up alone—but why? Perhaps their focus has been leaders cite employee turnover is misdirected to completing an ever-increasing list mostly driven by burnout. Emof tasks (to-do’s), resulting in efficiency and sucployee turnover costs everyone cess, or so it seems. with wasted time and money, esIn a Harvard Business Review article written pecially the leader. by Rebecca Zucker called “Why Highly Efficient So what can be done? The anLeaders Fail,” we see a common leadership diswer is to put “know my people” lemma. Zucker says, “The irony is that an intense BY DARREL high on your to-do list. Two pracCORRADINO focus on efficiency and getting things done makes tical to-dos from the article to Guest Columnist these leaders less effective overall.” help you know your people (sumIs the leader’s aim to be efficient or effective? marized by me) are as follows: It’s both. Being efficient without being effective is 1. Get regular feedback from trusted key perlike French fries without ketchup—or worse yet, a sonnel, regarding your task-focus vs. people-focus cheeseburger without cheese. balance.

GROWFL PAGE 1

For more business news, visit www.swfloridabusinesstoday.com 2. Practice self-control by prioritizing moments to “know your people” versus “getting things done.” Great leaders are intentional about balancing their task-focused AND people-focused activities. Remember, you are not alone! Darrel Corradino, a business owner advocate, is passionate about helping leaders prosper in the marketplace of life. He leads Integrity Commercial, a commercial brokerage firm, and Mustard Seed, a commercial property management firm located in Fort Myers. Contact Corradino at (239) 300-1353 or darrel@integritycre.com.

Connecting Employers To Qualified Professionals

throughout Florida. Chosen from 224 growing second-stage participants from throughout Florida, this year’s applicants had a total revenue of $596 million and over 3,000 employees. Finalists in Southwest Florida include: CONRIC PR & Marketing; Cottrell Title & Escrow; ITVantage, Mettauer Environmental; Spiro & Associates; VeraData; and Wild Flower “Small businesses make up 99.8 percent of Florida businesses and we applaud these first round finalists who have shown how they stand out in their regions as innovative business leaders, going to the next level to grow their companies. They are true rock stars,” said Dr. Tom O’Neal, GrowFL executive director.

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WOMEN IN BUSINESS!

Kathleen O. Berkey Becker & Poliakoff, P.A.

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Kelly L. Fayer

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THE FIVE FINALISTS

oin Women in Business of the Greater Fort Myers Chamber of Commerce in celebrating outstanding local business women who have demonstrated excellence in the areas of professionalism, philanthropy and leadership. The 14th Annual APEX Awards will bring together community leaders and business professionals for an inspirational awards ceremony recognizing five finalists and naming this year’s recipient of the prestigious APEX Award. Since 2006, Women in Business has honored 18 revered women in Southwest Florida.

FRIDAY | AUGUST 16 The Westin Cape Coral Resort at Marina Village Julie Koester

Dragon Horse Media LLC

Karen L. Mosteller

Markham Norton Mosteller Wright & Co., P.A.

6:30 p.m. Cocktail Reception & Silent Auction 7:30 p.m. Dinner, Awards Ceremony & Dancing $150 per person $1,600-2,000 per table

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Page 20

Southwest Florida BUSINESS TODAYÂ®

JULY 2019