March 2017 Southwest Florida Business Today

Celebrating 10 Years

SOUTHWEST FLORIDA’S B2B MARKETPLACE • 239-573-9732 Vol. 10 No. 5 / MARCH 2017 www.swfloridabusinesstoday.com

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IN THE NEWS

Miami architectural tour scheduled for March

The American Institute of Architects Florida Southwest Chapter has announced its 2017 Miami Architectural Tour to be held on Saturday, March 4. The theme of this year’s tour is “The Art of the Architect” and it will highlight the sculpture for urban life.

Attendees will receive a guided tour of downtown Miami’s most artistic and vibrant architecture.

Tour stops will include designs

by Pelli Clarke Pelli Architects (Adrienne Art Center for the Performing Arts), Herzog & de Meuron, Architects (Perez Art Museum Miami), Grimshaw Architects (Frost Museum of Science), Zaha Hadid Architects (One Thousand Museum) and Arquitectonica Architects (Brickell City Centre).

Transportation will be provided to and from the tour with pick-up locations in Naples and Fort Myers.

ARCHITECT See page 10

Charlotte development director honored for work

Charlotte County Economic Development Director Lucienne Pears was named one of the Top 50 economic developers in North America by Consultant Connect, a consultancy that matches communities with business site selectors.

Pears was one of three Florida economic development officials on the list.

“This annual list recognizing North America’s Top 50 Economic Developers is designed to acknowledge the hard work of the top leaders in this field and elevate the conversation around economic development and job creation,” DIRECTOR See page 10

Photos by Jim Jett

‘Green’ buildings open in Ft. Myers

Suncoast has built 13 “green” buildings since 2013—five of which are net zero buildings, meaning zero electricity is used. Both the training center and the service center are expected to be net zero, relying on a total of 696 solar panels and other ‘green’ resources. The buildings’ efficiencies and solar power usage will save the credit union approximately $32,000 annually in utility rates. In total, Suncoast Credit Union has saved $305,000 annually due to its green and solar initiatives.

The credit union offered Southwest Florida Business Today a sneak peak at the Palm Beach Boulevard The media tour precedes the public grand opening of the 7,000-sqaure-foot Southern Training Center and the 10,000-square-foot Riverdale Service Center, including the field mount solar panel system, geothermal air conditioning systems, LED lighting systems and inside both buildings.

The facility opened to the general public in January.

Suncoast Credit Union is the largest credit union in the state of Florida, the ninth largest in the United States based on membership and the 12th largest in the United States based on its $7.8 billion in assets.

Chartered in 1934 as Hillsborough County Teachers SUNCOAST See page 10

Enterprise Florida at center of state debate

Organization important for small business growth

By Jacob Ogles SWFBT Print Editor

The most heated debate in the Florida Legislature this year could be the future of Enterprise Florida, the state’s de facto commerce department, and Visit Florida, the tourism bureau for the state. As related industries drive much of the economy in Southwest Florida, the region has already become a battleground in the fight to swing public opinion.

Following a difficult year for both state agencies where financial decisions and transparency issues incited criticism, state Speaker of the House Richard Corcoran has championed the defunding of both Enterprise Florida and Visit Florida. A bill that would do that cleared its first committee vote on Feb. 8, when the House Careers and Competition Subcommittee voted 10-5 in favor of advancing the legislation. Rep. Halsey Beshears, R-Monticello and chairman of the subcom-

mittee, said the move was important to show the Legislature would act as good “stewards of money.”

But the vote immediately drew sharp criticism from Gov. Rick Scott, who launched a statewide tour to rally business support for Enterprise Florida and Visit Florida. His first roundtable meeting took place at Marine Concepts in Cape Coral, where he brought together business leaders to discuss how business recruitment and expansion services help grow the economy, while tourism marketing efforts attract

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Southwest Florida BUSINESS TODAY

MARCH 2017

Governor presents ambassador award to Best Home Services Gov. Rick Scott presented the Business Ambassador Award to Chadd and Keegan Hodges, co-owners of Best Home Services, in recognition of the company’s growth from 10 to 145 employees since 2010 with plans to hire 80 additional people in 2017.

The Governor’s Business Ambassador Award is given to individuals for their efforts in creating jobs and opportunities for Florida families.

The recognition of Best Home Services, an air conditioning, electrical and plumbing company, took place at the corporate headquarters in Naples and is part of Governor Scott’s announcement that 8,500 private sector

The recognition of Best Home Services, an air conditioning, electrical and plumbing company, took place at the corporate headquarters in Naples. jobs were created in Southwest Flor- panies like Best Home Services are Best Home Services gives back to the ida in 2016. to creating new opportunities for our community by investing in charitable Governor Scott said: “In Florida, families. It is great to see so many organizations, including Habitat for we understand how important com- people pursuing the American Dream Humanity and the Special Olympics. in Southwest Florida thanks to the job Keegan and Chadd Hodges said: they have with this great company. “We are incredibly honored to be Just like Florida, Best Home Services recognized by Governor Rick Scott is a true melting pot and has employ- and the State of Florida. Our famees from nine countries, including ily owned company is proud to be a Cuba, Puerto Rico and Mexico. I look leading home services provider in forward to seeing Best Homes Ser- Southwest Florida. We are excited to vices’ continued success right here in grow our company even more in the Florida.” next year and are truly blessed to have Scott also said, “great companies such a great team to help us achieve put back into their communities.” that goal.”

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Governor Rick Scott, right, shakes hands with Chadd Hodges of Best Home Services during Scott’s presentation of the Governor’s Business Ambassador Award as his brother and co-owner Keegan (center) looks on.

Photos by Jim Jett

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Southwest Florida BUSINESS TODAY

Page 3

COMPANIES TO WATCH

Conric PR continues commitment to giving to community Over the past decade, CONRIC PR & Marketing has been a company on the move, both literally and figuratively. CONRIC has expanded and relocated its headquarters three times, won numerous industry awards, and made a positive impact on business growth and the community as a whole over the past 10 years.

Founded in 2007, the company is celebrating its 10th anniversary of providing local and national companies with branding, public relations, marketing, advertising and magazine publishing services.

CONRIC’s founder, Connie Ramos-Williams, has made giving back part of the fabric of the company since day one. Now in in its tenth year, Ramos-Williams reaffirms her commitment to the community making a $500,000 pledge.

For the past four years, CONRIC PR & Marketing has donated $100,000 annually in marketing support, volunteer hours and monetary donations to numerous nonprofits, organizations and start-up companies that work to enhance the quality of life and economic development here in Southwest Florida. It’s only fitting then that on the occasion of its 10-year anniversary, the company plans to give back another $100,000 to complete a five-year, $500,000 promise.

“It’s simple—we love Southwest Florida, and feel fortunate to live, work and play in this beautiful and generous community,” said Ramos-Williams.

“Our entire team at CONRIC PR & Marketing remains dedicated to our clients and community who

CONRIC has expanded and relocated its headquarters three times, won numerous industry awards, and made a positive impact on business growth and the community as a whole over the past 10 years. have given CONRIC so much of their love and support over the years in return.”

CONRIC is on track to donate $100,000 in 2017.

PACE Center for Girls, United Way, Dress for Success SW Florida, Multicultural Centre of Southwest Florida, Blessings in a Backpack of SWFL, Golisano Children’s Hospital and Imaginarium Science Center are among those organizations the company supports.

Connie Ramos-Williams founded CONRIC with a vision of aiding start-up business owners and entrepreneurs achieve longstanding success and assist-

ing larger, more established companies reach new heights and continued growth. Over the years, CONRIC has grown steadily, attracted and maintained top talent, expanded its service offerings, received multiple industry and community awards, produced historic community events, created innovative projects and partnered with hundreds of clients to help them break barriers and surge past competitors.

Ramos-Williams said: “CONRIC was born on the cusp of the Great Recession, which hit Southwest Florida particularly hard. There were challenges and roadblocks along the way, but it was a stubborn act of faith that represented a meaningful investment in our community’s future that made quitting not even an option. We exist to help our clients get started on their dreams, achieve their objectives and realize their mission. The dividends on that investment have been greater than I could have ever imagined.”

CONRIC’s team of 10 dedicated individuals represent Southwest Florida’s top talent across the fields of media relations, graphic design, copywriting, digital messaging, brand awareness, Web development, publishing, research, analytics and strategic planning. These dynamic experts provide a full complement of multi-channel branding, marketing, public relations and advertising services to clients across a wide range of industries, both locally and nationally. The CONRIC team prides itself in nurturing relationships and providing meaningful connections between individuals and organizations. For more information visit ConricPR.com.

Creighton Commercial completes 7-Eleven locations

Creighton Commercial Development and Construction has completed the construction of nine new 7-Eleven convenience store and gas stations throughout the state of Florida. The new 7-Eleven sites include one North Tamiami Trail in North Fort Myers, as well as on NE Sixth Avenue and on NW Seventh Avenue in Miami, on West Broward Boulevard in Ft. Lauderdale, on 83rd Avenue N. and on Fourth St reet N. in St. Petersburg, two locations on 45th Street in West Creighton Commercial Development and Construction has completed the Palm Beach, and on Gall Boulevard in construction of a new 7-Eleven convenience store and gas station at 17930 N. Tamiami Trail in North Fort Myers.

Zephyrhills.

In recent years, Creighton Com- pany operates and franchises in the as well as residential development. mercial Development and Construc- United States, more than 6,700 are The team partners with qualified engineering, architectural and design tion has built several dozen 7-Eleven franchised.

Creighton Construction’s team of teams and is equipped with the latest stores throughout the country, with several currently under construction professionals have an extensive back- tools and technology to perform projground and experience in all aspects of ects with the highest quality and acin Florida and in Texas.

7-Eleven operates, franchises and project development to provide com- curacy, while providing efficiency in licenses approximately 10,700 conve- plete turnkey service from acquisition, overall project cost and schedule.

For information, call 239-210-0455 nience stores in the U.S. and Canada. engineering, design and permitting Of the close to 8,500 stores the com- through construction for commercial or visit creightondev.com.

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Southwest Florida BUSINESS TODAY

MARCH 2017

iTech prepares graduates for employment Before Immokalee Technical College opened in 2010, Principal Dorin Oxender did his homework. He met with local business leaders to discuss workforce needs, encouraged them to serve on advisory boards, and created long-lasting partnerships that now number 168 active businesses.

“The goal of iTech is to place our students in meaningful employment,” he said. “We’re not just training them but putting out a product, so to speak, that local companies want.”

The school draws students from the five-country Southwest Florida region and has an 88 percent placement rate – as high as 100 percent in some of its 19 technical programs.

Regional businesses like U.S. Sugar and Arthrex are benefiting from these collaborations and their ability to help Oxender and staff create the curriculum. They’re finally able to fill long vacant jobs with skilled employees.

For iTech graduates, it’s the start of a well-paying job without relocation.

“These are careers with benefits and insurance,” Oxender said. “One of our heavy equipment mechanics made $70,000 his first year.”

Many of the programs address specific needs and were outfitted with multimillion dollar machinery and equipment donated by local businesses and some heavy hitters, including the Caterpillar Foundation, Komatsu and Vulcan Industries. When U.S. Sugar expressed a need for diesel mechanics and journeymen, iTech and two other

post-secondary schools offered semester-long introduction to machining courses.

The other schools dropped the class while Oxender ramped up his program: 1,500 hours of class time, paid summer internships, and a job practically guaranteed upon completion. U.S. Sugar paid tuition and supplied tools for an existing employee and two outside applicants. They graduated in November 2015 and “came on board as full-time journeymen this year making $24 to $29 an hour,” said Matt Kindermann, the company’s human resources manager. “They’re 20 years old, making good money plus benefits and have zero debt.”

The Immokalee Foundation also partners with iTech in its mission to break the cycle of poverty through education. The nonprofit agency works with local students, awarding college scholarships and paying tuition at the technical college.

“We recognize post-secondary education doesn’t have to be completed at a traditional college or university,” said executive director Steven Kissinger. “There are very good jobs in the trades. Students receive certifications and come out with a job debt-free. One of our students graduated with six ASE certifications—the equivalent of eight years seniority.”

Six students sponsored by The Immokalee Foundation are currently enrolled in iTech’s heavy equipment program. And like they’re college counterparts they’re GRADUATES See page 10

COMPANIES TO WATCH

Naples Soap Company lathers up growth

By Deanna Renda Founder of Naples Soap Company

Founded in 2009 by Deanna Renda, Naples Soap Company offers natural skin care products for the body, face and hair, as well as for those with sensitive skin. Combining her passion for people and products, Deanna Renda has taken Naples Soap Company from a single, 300-square-foot shop to a footprint of eight retail locations throughout Florida, including stores in Naples, Fort Myers, Sanibel Island, Punta Gorda, Lakewood Ranch, Sarasota, Key West, Destin and Estero.

The products are also available online and for wholesale purchase. Offerings include soaps, sea salt soaps, bath bombs, shampoo bars, conditioner bars, sea salt scrubs, moisturizer sticks, body butters and accessories.

Named 2015 Outstanding Retail Leader in the state of Florida by Florida Retail Federation for its commitment to the retail industry and the community, Naples Soap Company’s products are made in the U.S. using only the finest quality ingredients, which are eco-friendly, made from sustainable resources and never tested on animals.

The Naples Soap Company brand has become widely known throughout the U.S. and recently gained notoriety as Renda continues to work with Shark Tank investor Kevin Har-

Founded in 2009 by Deanna Renda, Naples Soap Company offers natural skin care products for the body, face and hair, as well as for those with sensitive skin. rington to introduce the company’s newest product, The Eczema Kit. Earlier this year, Renda participated in an “As Seen on TV” pitching event in Deerfield Beach, where she engaged in a variety of interviews before being granted the opportunity to meet with Harrington to share the potential for The Eczema Kit. The meeting resulted in the launch of a national campaign, led by Naples Soap Company and Harrington and his Shark Finds

team, this includes a series of infomercials and product sales launched on the “As Seen on TV” website.

Naples Soap Company is poised for growth. It has opened two new retail locations in the last 12 months, and the newest store at Coconut Point Mall last August is the company’s first Simon Mall property. The retailer is planning to open three or four additional brick-and-mortar stores in 2017. As daily shipments speed out of Renda’s recently purchased 11,100-square-foot warehouse and corporate office, the company is on track to complete a 20-store footprint within the next five years. Also, Naples Soap Company’s e-commerce operations increased by 65 percent in 2016, causing the company to develop an in-house team for online sales, graphic design and web development.

Naturally, this growth means more job opportunities at the company.

Currently Naples Soap Company employs 56 positions and plans to increase its staff by 32 percent in 2017, hiring 18 additional employees. As Naples Soap Company lathers up for continued growth throughout 2017, the company is one to watch.

A former nurse, Renda was determined to find a natural solution to her skin care concerns, which resulted in the birth of Naples Soap Company and its many products. Learn more at www.NaplesSoap.com.

COMPANIES TO WATCH

Tri-Town focuses on helping people

Tri-Town Construction was founded a couple of years after Marc Devisse graduated from Florida Gulf Coast University and began working for a developer. He always knew he wanted to start a business and construction seemed like a good fit. TriTown Construction began by taking small jobs to start to build a name, as the real estate downturn lingered. Today, he Devisse has his sights set on becoming one of the most sought after general contractors in southwest Florida. Celebrating 10 years in business this year, Tri-Town Construction is well on its way to achieving that dream.

The strength and backbone of the company is its unwavering focus on people over profits. From the start, Tri-Town Construction took the high road emphasizing quality construction, ethical practices, environmental consciousness, teamwork, use of American-made products and complete customer satisfaction. It specializes in commercial and high-end residential remodeling in Collier and south Lee counties. Devisse has surrounded himself with a highly skilled, experienced team that takes pride in quality workmanship and stunning results. Customer loyalty, repeat projects, and enthusiastic referrals are what is driving the company’s phenomenal growth.

Tri-Town leaves no stone unturned for customers. Each step is meticulously planned and executed. Living areas are draped and protected from construction areas, and the worksite is left clean every night. Absentee homeowners are kept apprised of job progress through frequent photos and reports.

Employees are more akin to family.

Just like family, all personnel are courteous and helpful to property owners and one another. Tri-Town is a smokefree workplace, where employees take pride in their appearance from clean uniforms to company vehicles. Its culture attracts self-motivated employees who are provided with the tools and resources necessary to succeed, including educational opportunities and family friendly work schedules and policies.

The company takes no short cuts, emphasizing safety and property security at all times, and offers a three-

TRI-TOWN See page 10

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COMPANIES TO WATCH

Community service tops Pushing the Envelope’s priorities Since opening its doors in 2006, Pushing the Envelope (PTE) has experienced tremendous growth and success. What started as a direct mail and printing business has grown into a marketing communication firm, providing marketing strategy and direction for clients both small and large.

The firm, honored with more than 30 awards and recognition of excellence at regional and state levels from the American Advertising Federation and Florida Public Relations Association, remains focused on continual professional development. Staff are accredited in public relations, receive time and funds for advancement, and serve on numerous boards.

Although Pushing the Envelope has evolved over the last 11 years, the company has held steadfast to its commitment to give back to the community. This commitment stretches beyond the volunteer efforts to include guiding clients and corporate partners in their support of local charitable causes and efforts.

PTE has two local overarching community initiatives in place, Push-It-Forward and Rise Up. Push-ItForward includes two community volunteer initiatives,

Although Pushing the Envelope has evolved over the last 11 years, the company has held steadfast to its commitment to give back to the community. one in the spring and one in the fall. In the fall, PTE hosts its annual CAN IT! Campaign, the company’s longest running initiative, which collects food for Community Cooperative. Over the last six years, PTE with its partners has donated thousands of food items to those less fortunate in the area. The spring initiative differs each year, from helping Habitat for Humanity to other humanitarian programs. PTE also offers an annual

“Push-It-Forward” grant, which provides 20 hours of in-kind service to a local nonprofit with a marketing communication need.

The Rise Up program is designed as a “hand up” and way for PTE to share knowledge and expertise to help others. It exists to help non-profits or other marketing professionals develop their skills and grow professionally. This is accomplished through the many public speaking sessions PTE staff volunteer to provide and through quarterly, complimentary Power Hour sessions where PTE hosts attendees and provide educational sessions on varying marketing communication topics.

Rise Up is rounded out by the company’s robust internship program. Hosting three to four interns per semester, PTE helps shape future industry leaders. PTE has hosted interns from as local as Florida Gulf Coast University and as distant as Miami and The Netherlands.

At its core, PTE is about marketing communication strategy and measurement. The company strives to aid other businesses and organizations in growing through effective tactics. Officials believe giving back and supporting others is the only way to create a lasting impact.

Bishop Verot senior produces two videos for East Greenwell Bishop Verot senior Dayna Hurson has produced two videos for East Greenwell Insurance Agency as part of earning enough money to pay her way to an upcoming video conference and competition in Anaheim, California. The nine students in Bishop Verot’s Digital Video 3 class will get the opportunity to join students from all over the world to immerse themselves in video production. The five-day competition at STN – Student Television Network will require the teams to develop concepts, film, and edit videos in four categories: movie trailers, short films, morning news programs, and music videos.

Jeff East and Kevin Greenwell say they jumped at the opportunity to have Hurson create a corporate

video for the company website to tell the community more about who they are and how they differentiate their insurance products services. Hurson’s video is viewable at eastandgreenwell.com/ what-we-are-all-about/ “We’ve been in the community for years and realize the young Hurson adults of today are our business partners of tomorrow,” said Jeff East. “We were very impressed by the quality and professionalism Dayna exhibited throughout the process and couldn’t be happier with the end result.”

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The 17-year old senior will graduate in the spring and is already setting her sights on video production as a possible career option. “Videos are the newest marketing tool available to businesses,” said Dayna Hurson. “It is fast becoming an important marketing option as it personalizes a company and its people in ways that still images just can’t accomplish.”

East and Greenwell Insurance Agency was formed by East and Greenwell to offer personalized insurance services to residents of Estero, Bonita Springs, Fort Myers, Cape Coral, Naple, and the islands. It offers a broad range of insurance coverages for property (homeowners, condo and renters), auto, flood, boat, umbrella and life.

Page 6

Southwest Florida BUSINESS TODAY

MARCH 2017

COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

Cushman & Wakefield brings Naples 701 to market Cushman & Wakefield announced that it has been named exclusive advisor in the disposition of Naples 701, a 188-unit garden product in Naples, FL. Cushman & Wakefield’s South Florida Institutional Multifamily Team of Vice Chairman Robert Given, Executive Managing Director Zachary Sackley, Senior Managing Director Troy Ballard, Director Neal Victorand Financial Analyst Aaron Mandel have been chosen to market the asset for Preston Giuliano Capital Partners. The asset will go to market unpriced.

Naples 701 is a two-story, 188-unit multifamily garden product developed on an 11.81-acre site at 3531 Plantation Way. The property was previously planned as a condominium conversion before Preston Giuliano re-assembled the units and reverted it back to an apartment community and collapsed the HOA in March 2016.

The property is currently 97 percent occupied and is achieving an average market rent of $883, or

$1.91 per square foot. Recent leases are being written at $1,135 per month.

The interior finishes of the units at Naples 701 include white cabinets with granite countertops, plank-style vinyl flooring, and GE white appliances.

Kitchens have a double-wide undermount sink and a white Frigidaire refrigerator, Naples 701 offers a full amenity package, including two resort-style pools, a tennis court, 24-hour fitness center, barbecue and picnic areas, and a dog park area.

Naples 701 is ideally located two miles southeast of Downtown Naples. The property has convenient access to a wide selection of retail with 4.2 million square feet of retail in a 2.5 mile radius, with various dining and entertainment options available along the Tamiami Trail. The property’s location offers residents an easy commute to the region’s major employers in Naples, Estero, Bonita Springs and Fort Myers via its access to major transportation thoroughfares such as Interstate 75 and the Tamiami Trail.

The immediate area near Naples 701 has seen the development of single-family home communities, such as Isles of Collier Preserve, which are selling for over $1 million. Naples Botanical Garden underwent a $15 million expansion, adding a new visitor center in 2014. Fifth on Fifth is a new mixed-use development currently under construction that will feature retail and luxury condominium residences.

“Naples 701 is positioned to benefit from the strong fundamentals anticipated for the area as well as the ability to further enhance cash flow by continuing an in-unit renovation program,” said Sackley. “The property has experienced double-digit rent increases on some of their most recent leases.”

“The Naples market has seen a tremendous renaissance over the last few years with some of the strongest occupancy and rent growth trends in the Southeast United States,” added Given. “The lack of quality product, demand for rentals and centralized location make Naples 701 a compelling investment opportunity.”

R.D. Johnson Construction completes Woodruff Institute renovations R.D. Johnson Construction has completed the second-floor renovations at The Woodruff Institute for Dermatology & Cosmetic Surgery, on Walden Center Drive in Bonita Springs.

The project was an interior renovation of 2,134 square feet of existing medical office space and 1,600 square

feet of white shell space. The existing medical office space remained open and in operation throughout the length of the renovations. The R.D. Johnson Construction team carefully considered the safety, noise and containment of dust and debris throughout all stages of the project in order to accommodate the existing tenant’s

regular operations.

The project came in under budget

by R.D. Johnson Construction, led by Matt Johnson as the project manager and Steve Hall as superintendent.

The project designer was Kelly Scott of Wegman Design Group.

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MARCH 2017

Southwest Florida BUSINESS TODAY

Page 7

COMMERCIAL RE MARKET A look at commercial real estate trends and topics in Southwest Florida

The Place on First hosts Leadership NEXT The Place on First hosted a Leadership NEXT program Feb. 7 at its preview studio on Main Street in Fort Myers.

During the program, emerging professionals of the Greater Fort Myers Chamber of Commerce learned about The Place on First, a new mixed-use building coming to the historic downtown Fort Myers River District, from developer David Fry, who also shared about the strategic steps and community partnerships that led to the development of The Place on First.

Anthony DeBono of d3 Creative Studio also discussed the creation and impact of the renderings and virtual and augmented reality displays that are showcased at The Place on First’s preview studio.

The program included networking and an opportunity for guests to explore the future property via renderings, floor plans, an interactive 3D display and virtual and augmented realities.

Leadership NEXT is a group of advancing professionals representing a variety of businesses and industries throughout Southwest Florida who are actively pursuing opportunities to further enhance their careers.

Above: David Fry, Anthony DeBono, Dean Fry and Connie Boyd Left: Andrea Schiebe, Tracy Siekmann and Michael DeLuca

Florida Realtors release annual housing report Florida’s housing market wrapped up 2016 with more new listings, higher median prices and fewer sales of distressed properties compared to the year before, according to housing data released by Florida Realtors.

“This past year was marked by tight housing inventory throughout Florida, particularly in the range of $200,000 and under,” said 2017 Florida Realtors President Maria Wells. “Buyer interest was high and home sales likely would have been even stronger if there had been enough available for-sale supply to satisfy demand. Realtors across the

state stand ready to help buyers and sellers understand their local housing market trends.

“Florida’s economy is in growth mode, more jobs are being created and mortgage interest rates, while rising, remain at historically low levels, which will continue to spark buyer demand in the coming months.”

Statewide closed sales of existing single-family homes totaled 268,731 in 2016, up 0.9 percent compared to the 2015 figure, according to data from Florida Realtors research department in partnership with local Realtor

boards/associations.

New listings for existing singlefamily homes rose 2.2 percent in 2016 compared to 2015.

The statewide median sales price for single-family existing homes in 2016 was $219,900, up 12.2 percent from the previous year.

The closed sales data reflected fewer short sales statewide in 2016 compared to the previous year. Short sales for condo-townhouse properties declined 38.7 percent while short sales for single-family homes dropped 35.3 percent.

LAI Group relocates its office in Estero

LAI Group in Estero has finished construction and relocated a short distance from its former location to a new professional office building on Corkscrew Road in Estero, according to Annette Carrasquillo, chief financial officer.

The LAI Group is located on the second floor of the two-story professional office building where it occupies half of that floor. In the LAI office space, there are extra offices available that will be sub-let to qualifying commercial businesses.

The suites include a conference room, full kitchen with lunchroom and a state-of-the-art virtual receptionist, all available for use by tenants.

LAI Group is a combined design, engineering, planning and construction company specializing in the development of commercial, industrial, educational and residential properties.

A member of the U.S. Green Building Council, the team consists of LAI Design Associates LLC responsible for design and engineering, and LAI Construction Management Inc. performing construction as a general contractor.

Call 239-405-6888 or online at www.laigroupflorida.com.

GATES completes phase one of health center GATES Construction has completed phase one of a new children’s healthcare facility, Golisano | Nicklaus Children’s Health Center, located on Pine Ridge Road in Naples.

The Golisano Children’s Hospital of Southwest Florida and Nicklaus Children’s Hospital have formed a new clinical affiliation focused on providing the best health care for children in Southwest Florida.

The two story, 29,282-square-foot

outpatient center includes a pediatric urgent care, pediatric specialists including oncology, pulmonology, cardiology, orthopedics and autism spectrum disorders and other specialties, pediatric rehabilitation services, lab draw station, as well as an on-site pharmacy.

Design services were provided by Burt Hill/Pollock Kreig Architects. The second phase, a Pediatric Orthopedics practice, is scheduled to be completed late spring.

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Page 8

Southwest Florida BUSINESS TODAY

MARCH 2017

Quadrum breaks ground on resort-style senior community Lee County Assistant Manager Glen Salyer joined Quadrum Global and DeAngelis Diamond at a groundbreaking ceremony to mark the start of construction on Avida Senior Living, a resort-style community for assisted living, independent living and memory care in Fort Myers.

Located on a 32-acre site on Gladiolus Drive, adjacent to the 279-acre Lakes Regional Park in South Fort Myers, the $95-million development will feature 125 assisted living apartments, 35 memory care apartments, 272 independent living apartments and 28 cottage-style residences. The 488,265-square-foot campus will provide residents with a bar bistro, private theater, dining hall, pools and spa, four open-air courtyards and other amenity areas.

Quadrum, an international real estate development, investment and management firm, is developing the facility, and DeAngelis Diamond, a Naples-based construction firm, is serving as general contractor for the project.

Quadrum has formed a separate entity, Quadrum Senior Living Management, to manage the community’s construction and operations. Colin Marshall, a senior living veteran with more than 20 years of management experience ranging from on-the-ground property-level management to portfolio-level oversight, leads the entity.

Construction of Avida Senior Living, designed by a team of professionals from architectural firm Studio+, engineering

mon in the industry, and we couldn’t be more excited to get started on construction.”

The DeAngelis Diamond project team includes Project Executive Craig Bryant, Senior Project Manager Eric Brackinb, Project Managers Jesse Slenk, Michael Mick and Jeff Miller, Senior Superintendent Stephen O’Connor and Superintendents Scott Guidobono and Mike Perkins.

“We are excited to embark on this important project, which will allow us to further solidify DeAngelis Diamond’s position as Florida’s most trusted builder of senior living communities,” stated Reggie Morgan COO of DeAngelis Diamond. “We are proud that respected developers such as Quadrum continue to turn to us. Avida is one of many senior living facilities we have under construction this year in Southwest Florida.”

Located within a five-minute drive from the HealthPark, Gulf Coast Medical Centers and 12 other unaffiliated medical office complexes, Avida Senior Living will provide residents with resortstyle amenities, including three meals each day and a restaurant–style dining experience; weekly house cleaning, a café, multiple living rooms, a movie theater, a computer center, walking paths through a wooded preserve, a pool and clubhouse, an onsite hair and nail salon, therapy and massage rooms, organized trips and activities, transportation to local shopping and a residents-only, 24-hour nursing station.

A groundbreaking ceremony was held to mark the start of construction on Avida Senior Living, a resort-style community for assisted living, independent living and memory care in Fort Myers. firms Banks Engineering, Waldrop Engineering, Select Structural and JALRW Engineering Group, and interior design firm studioSIX5, is scheduled for completion in the fall of 2018.

“Today’s groundbreaking is an important moment, as it marks a significant milestone in Quadrum’s plan to bring a world-class senior living community to Southwest Florida, which is one of the nation’s fastest-growing retirement destinations,” said Oleg Pavlov, Quadrum’s founder and chief executive officer.

“Quadrum has demonstrated an exper-

tise for imagining and delivering differentiated product in the luxury residential and hospitality sectors, and we are infusing Avida with distinguishing qualities that will make it stand out in the market.”

Seth Schumer, Quadrum’s director of U.S. investments, added: “As demand continues to grow faster than supply over the next decade, we expect senior living communities to be among Quadrum’s core focuses in the United States. Avida will be our first opportunity to bring to life an experience that stands apart from the impersonal offerings that are so com-

COMPANIES TO WATCH

SkyLink named to list of most promising data solution providers In order for economic development to thrive, a region requires assets to attract employers, Sometimes the asset is developable land, an ample labor pool or proximity to major transportation hubs. In Southwest Florida the region have many assets and in the technology industry, one of the most recent additions to be proud of is SkyLink Data Centers headquartered in Naples.

SkyLink has been named to CIO Review’s 20 Most Promising Data Center Solution Providers for 2016 and is one of the most wired buildings in Southwest Florida. The full-service co-location hosting and managed services provider serving more than 40,000 users worldwide.

The state of the art technology center stands as a fortress along the Tamiami Trail and is the only PCI and HIPAA compliant data center in Southwest Florida and the only vendor neutral facility between Tampa and Miami.

The data center building is 42 feet above sea level, guarded Ackerman by poured concrete walls built to withstand sustained winds of up to 200 miles per hour and its 18-inch-thick poured concrete roof built to withstand sustained winds of 250 miles per hour.

The United States Department of Defense and a number of major brands have already entrusted SkyLink with housing some or all of their data operations. Additional companies are regularly discovering this local technology resource.

As a sponsor of the Southwest Florida Regional Technology Partnership, SkyLink has taken its seat at the table of succcessful technology start-ups in southwest Florida.

In 2017, SkyLink will continue to expand its operations to provide even more colocation options for its clients. For these reasons and more, Southwest Florida should have SkyLink Data Centers on its list of companies to watch.

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Advanced Insurance Underwriters acquired by Risk Strategies Risk Strategies Company, a privately held, rapidly growing national insurance brokerage and risk management firm, in December boosted its real estate expertise, one of its core practice areas, and with the acquisition of business insurance specialist Advanced Insurance Underwriters (AIU), headquartered in Hollywood with a branch office in Estero. Terms of the deal were not announced.

The fourth largest independent broker in South Florida, and among the top 60 privately held insurance agencies in the United States, AIU specializes in commercial property and casualty insurance with additional capabilities in employee benefits, private client services and other specialty insurance programs.

Included in the acquisition is Advanced E&S Group, a managing general underwriter.

“With this partnership we now have the market capacity to be the market leader in our core specialties by offering our clients risk alternatives never before available in this market from other brokers,” said Robert A. “Rob” Grady, AIU’s Estero branch man-

ager/agent.

“Soft markets level the brokerage playing field, making proven expertise in problem solving a real differentiator,” said Michael Christian, CEO of Risk Strategies.

“Advanced Insurance Underwriters is known for their commercial insurance expertise and creative Grady approach in this dynamic market, making it a perfect fit for Risk Strategies’ consultative, specialty-driven focus.”

In its commercial brokerage and risk management business, AIU serves a broad cross-section of industries including real estate, construction, hospitality, health care, resorts and clubs. A noted specialist in property insurance, AIU brings deep experience in helping individuals, homeowners associations and property management companies develop customized insurance and risk management plans for highend dwellings, high rise condominiums and apart-

COMPANIES TO WATCH

ment buildings.

“Like Risk Strategies, our success has been grounded in knowing that true client value lies in expertise that clarifies complexity and simplifies the process of creating cost effective programs to manage risks,” said AIU Co-Owner Harvey Sheldon.

“Becoming part of a national organization with the same approach will greatly benefit all of our clients.”

Risk Strategies’ third Florida acquisition in 2016, the AIU buy follows all-lines brokerage Kahn-Carlin Insurance in September and leading yacht and boat insurance specialist Atlass Marine in May. “Today’s fast-paced, interconnected world of business makes a deep bench of knowledge and resources a perquisite for continuing growth,” said Charlotte L. Floyd, managing partner and founder of AIU. “Risk Strategies has the capabilities and regional commitment to make a real difference for our clients.”

Combined, AIU has just over 140 employees.

Prior to the acquisition, Risk Strategies had over 800 employees nationwide.

COMPANIES TO WATCH

SocialBirds Media All Under Wraps works to keep customer’s trust starts new program

By David Cammarata

SocialBirds Media, based in Naples but serving a national clientele for internet marketing services, launched its Linked Into Success program. Linked Into Success supports financial advisors, consultants, doctors, sales execs, realtors, non-profit executives and other professionals generate business leads, add clients and collaborators and increase revenue by leveraging little-known but powerful attributes of LinkedIn, the online professional marketing platform.

Prospects are using the internet to make spending and partnering decisions. A LinkedIn presence and credibility combined with pro-active outreach and relationship-building system can help businesspeople connect and engage with their target market.

President and CEO Sherri Weidman Weidman holds a master’s degree in Management and a 15 years as CEO of a social service business.

Here is how it works: Using little-known techniques, she creates a customized LinkedIn strategy to serve a company’s business growth needs and goals.

She provides full service implementation or ongoing coaching.

In a testimonial, client Joanna Warren Smith of Camp Consulting Services said: “Sherri is one the most creative, strategic and pro-active professionals with whom I have worked. Most recently, she rewrote my LinkedIn profile in a more competitive and desirable way. In only one month, she increased my connections by 90% adding nearly 400 highly targeted business prospects through her impressive system. By publishing my monthly content on LinkedIn, many more eyeballs see my content. She has the capacity to help focus and strategically use limited resources to reach business goals.”

By adding a combination of social media and internet marketing skills to a cimpany’s bench strength, management will have a powerhouse of talent to help a brand achieve its desired outcomes.

Do-it-yourselfers may access free training on Weidman’s system here: bit.ly/2f99Yei Weidman invites businesses to connect with her at: sherri@socialbirdsmedia.com or 239 961-1522.

All Under Wraps is a company “to watch” because you might’ve heard of all the big names in town, but I’m a skilled, competitive window tinting company with a current 5-star Google rating. Our objective is to give customers a product that can help save energy, block UV and reduce heat and glare, all while making it more pleasing in your home, office or automobile! My name is David; I am the owner operator of All Under Wraps with my wife Megan. I have lived in the area since the early ‘80s. I have been installing film since 2004. In 2013 we decided it was time for me to start my own company, so All Under Wraps was created.

We specialize in film on homes, cars and businesses in Lee County. The film I use can block up to 84 percent of the heat and 99 percent of the UV rays. Our automotive and residential film comes with a lifetime warranty.

Not only that, but film will also help save you energy and give you privacy. We offer a variety of different options for privacy with decorative film. Stained glass film can be custom designed to match your current décor. No job is too small for me! I have no minimum charge. Call a big company for one or two windows and see what they charge you, if they will even come out for it. Most companies just try to sell you a product, whether you need it or not. That’s now how I operate. When I talk to my customers, I find out what their problem is and why they are getting film in the first place. In some cases,

All Under Wraps specializes in film on homes, cars and businesses in Lee County. film is not the solution, and I will be the first person to tell my customers that. I would rather lose a sale (which I have done on multiple occasions) and keep my integrity, and still try to address the issue at hand; than to make a sale knowing that my customer will not be happy once my product is installed. Honesty is my number one policy and I care about my customer’s long-term happiness with my products.

I am licensed and insured and offer free estimates.

I am competitively priced, and customer satisfaction is my top priority. Your satisfaction is so important to me that I am the installer on every job, I don’t know too many other local company around that can say that! I want you to be happy with the investment in my products and services. I look forward to meeting and working with you.

Sunshine Ace Hardware offers PPG Porter Paints

Sunshine Ace Hardware has partnered with PPG Porter Paints to offer contractors and homeowners a special lineup of premium quality paints from the coating company. Porter Paints is offered in three Sunshine Ace Hardware stores, including in Bonita Springs, Marco Island and Golden Gate in Naples, which was recently remodeled to better serve professional painting contractors.

“Sunshine Ace has a well-established DIY and commercial paint department, and we are fortunate to add PPG Porter Paints to our offerings,” said Michael Wynn, president of Sunshine Ace Hardware. “PPG Porter Paints has great brand recognition in our region, and many of their products are designed to withstand the challenges of our Southwest Florida environment, such as heat and rain. Our associates in our paint departments are well trained and well versed in the product lines, and their knowledge and expert advice should serve our

customers well as they look for the right products for their projects.”

Best known for its specialty exterior paints, PPG Porter Paints has several products that bode well in the Southwest Florida environment, officials said.

Page 10

Southwest Florida BUSINESS TODAY

MARCH 2017

ARCHITECT PAGE 1

TRI-TOWN PAGE 4

DIRECTOR PAGE 1

AIA Florida Southwest is a Chapter of The American Institute of Architects, serving more than 200 members and the communities of Charlotte, Glades, Hendry, Lee and Collier Counties. The mission of the organization is to orchestrate and unite the architects of Southwest Florida to promote the profession; to advance the science and art of planning and building; to coordinate the building industry and architectural firms to ensure the advancement of building standards, and to make the profession of ever-increasing service to society. To learn more about AIA Florida Southwest, visit www. aiaflasw.org.

year, total satisfaction warranty for customer peace of mind.

There is no debate at Tri-Town when it comes to ensuring complete customer satisfaction.

Tri-Town has a strong commitment to community development and charitable giving through allowing employees time to do volunteer work and perform pro bono construction services, while challenging other businesses to do the same. It is active in the above board Bonita and Naples chambers of commerce. Nonprofit organizations it benefits include Valerie’s House, Eva’s Closet, Habitat for Humanity, the Passion Foundation, Bonita Kiwanis YP, Bonita Elementary School and Midwest Food Bank.

On May 5, Tri-Town Construction will hold its 8th Annual Tri-Town Classic Golf Tournament & Charitable Awards at Stoneybrook Golf Course to benefit Valerie’s House for grieving children. It will also be recognizing other area businesses, volunteers and students with four awards for their own charitable contributions in the community.

From day one, Tri-Town Construction has set a high standard that some would find daunting—and yet it is what has driven its success during the last ten years and makes it a company to watch. For more information, visit www.tritownconstruction.com/ or call 239-895-2058.

said Ron Kitchens, managing partner of Consultant Connect. “Each of the leaders represented on this year’s list are beyond deserving of this recognition for their efforts in building our communities.”

The economic development officials on the list will be featured in an upcoming e-book, in which they will share their expertise in the field and leadership insights, according to a statement released by the company.

Pears was hired as Charlotte County’s economic development director in January 2016. She worked as the agency’s business development specialist between July 2010 and her appointment as interim economic development director in October 2015. During her tenure, Pears developed a partnership with Western Michigan University to operate an aviation training center in Charlotte County, with academic and internship programs in nearly two dozen other disciplines planned, as well. She orchestrated the sale of 452 acres of the county-owned Murdock Village Community Redevelopment Area to Private Equity Group, which plans to develop 2,400 single-family and multifamily units, 200,000 square feet of commercial and retail space and a 150-room hotel on the site.

SUNCOAST PAGE 1 Credit Union, Suncoast Credit Union currently operates 62 fullservice branches and serves more than 694,149 members in the following Florida counties: Charlotte, Citrus, Collier, DeSoto, Dixie, Gilchrist, Glades, Hardee, Hendry, Hernando, Highlands, Hillsborough, Lee, Levy, Manatee, Marion, Pasco, Pinellas, Polk, Sarasota and Sumter.

Since its founding in 1990, the Suncoast Credit Union Foundation has raised and donated more than $19 million to organizations and initiatives that support the health, education and emotional well-being of children in the communities that the credit union serves.

For more information, visit the website: suncoastcreditunion.com, or follow them on their Facebook or Twitter pages.

GRADUATES PAGE 4 destined for success. Kissinger said 87 percent of the foundation’s students graduate from college or a vocational program. Of those graduates, 98 percent are in the workforce and gainfully employed.

“Everyone says they’re going to college but you have to educate them and talk to them about technical college,” he said.

ENTERPRISE PAGE 1 new visitors to spend money in Florida. “We have to continue to market our state and continue to compete,” Scott said.

He also directly criticized state Rep. Dane Eagle, R-Cape Coral, who as an ex officio member voted in favor of eliminating the agencies when the bill was heard in subcommittee. At a roundtable held in Eagle’s district, Scott said he was “disappointed” in the representative’s vote.

Afterward, Eagle responded on social media. “I do not believe in taking from Company A to give to Company B,” Eagle said, highlighting a concern about the use of business incentives as a prime means of driving growth in

the state. Eagle said Enterprise Florida has a 70 percent failure rate and should not continue. “We will not engage in corporate welfare or crony capitalism by taking from the many to give to the few.”

Critics of incentives note failed business ventures such as medical research facility Sanford Burnham, which relocated to Florida after being lured with $350 million in incentives and is now seeking to leave the state.

On the Visit Florida side, a $1-million contract for entertainer Pitbull to make a music video promoting the state drew heavy fire last year.

But state Rep. Joe Gruters, R-Sarasota, said killing Enterprise Florida and Visit Florida would be shortsighted. “The whole conversation needs to be focused on jobs and whether we as

a state give businesses the best opportunity they can get,” said Gruters, the lone Republican to vote against gutting Enterprise Florida in committee.

“What we need to be doing is making sure these programs are run better.” He noted the agency does more than direct incentives, and that it markets the state commercially.

Even House members in support of the legislation acknowledge a bill that gutted Enterprise Florida and Visit Florida with no alternative in place likely wouldn’t get supported in the state Senate, and would almost certainly be vetoed by the governor.

But the Legislature ultimately budgets funding for programs, ensuring both sides a strong position to fight from as the legislative session kicks off this month.

The support of the business community and partners is “mission critical for technical education,” Oxender said. Having the input of 168 local businesses ensures iTech’s programs continually meet local workforce demands. “We won’t bring a new program out of the ground unless it’s an occupation listed by the workforce development board.”

Getting businesses involved in workforce training makes sense, according to Tessa LeSage who as di-

rector of social innovation and sustainability for the Southwest Florida Community Foundation oversees the FutureMakers Coalition. The regional network of educators, government, nonprofits, school and business leaders, students and citizens is committed to increasing the number of Southwest Florida residents with post-secondary degrees, certifications and high-quality credentials and keeping them in the area with high-paying jobs.

“By partnering with the Immo-

kalee Foundation and employers, iTech is giving local businesses an opportunity to shape the programs offered at the school,” LeSage said.

“This collaboration is important to creating the skill-trained workforce pipeline we need. Increasing business-education partnerships is. It’s a concept the FutureMakers Coalition wants to replicate and scale to transform the workforce and create a more vibrant economy in Southwest Florida.”

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Southwest Florida BUSINESS TODAY

Page 11

COMPANIES TO WATCH

Founders of FL Star make mark on Southwest Florida real estate landscape In the six short years since its creation, FL Star has made an impressive impact on Southwest Florida real estate. A conglomerate of real estate entities led by David E. Torres and Gary Hains, Fl Star is currently building single-family homes at Arrowhead Reserve in Immokalee, developing and constructing Milano Lakes, a new 296unit apartment community in Naples and most recently Sapphire Cove, a new residential community in Naples, among other projects.

FL Star provides management services for commercial and industrial

buildings for real estate owners and condominium associations including maintenance, collection of rents and financial reporting. The group also manages distressed real estate funds focusing on the acquisition of assets such as real estate owned, first mortgage loans and other distressed real estate opportunities including commercial, multifamily and income producing real estate for customers as well as private investors.

Torres and Hains first got together when they were involved in Toll Brothers’ Management Training Program.

While at Toll Brothers, Torres became division president for Toll Brothers Northeast Florida and Hains became Toll Brothers division vice president for Southwest Florida. Personal rapport, a shared background in finance and interest in all aspects of real estate made the creation of Fl Star a natural step.

Hains is a graduate of Brown University and the London School of Economics in London, England. Prior to joining Toll Brothers, Hains worked for LaBranche & Co. in New York serving as financial analyst and New York Stock Exchange Floor Clerk. He is a

Hodges hosts workshops

The Identity Fraud Institute at Hodges University will host the following events in the month of March: Medical Identity Theft: March 8 from 3-4 p.m. at Naples campus, 2655 Northbrook Drive and March 22 from 3-4 p.m. at Fort Myers campus, 4501 Colonial Blvd. Cost to attend: $25 Register online at hu.formstack.com/forms/ medical_identity_theft Developing a Data Breach Response Plan for Legal Professionals: March 24 from 8:30 a.m. – 4 p.m., Naples campus, 2655 Northbrook Drive. Cost to attend: $345 or $295 for nonprofit/government employees. Register online at hu.formstack.com/forms/data_plan_legal Identity Theft Restoration for Legal Professionals: March 30 and 31 from 8:30 a.m. – 4 p.m. Naples campus, 2655 Northbrooke Drive.

Cost to attend: $675 or $540 for nonprofit/government employees. Register online at hu.formstack. com/forms/id_theft_restoration_legal

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Florida-licensed real estate sales agent.

Torres is a graduate of Columbia University in New York City, where he received a bachelor of science in Civil Engineering with a minor in Economics. Prior to joining Toll Brothers, he was an analyst with the New York City office of Booz Allen & Hamilton, a management consulting firm. Torres is a licensed Florida Certified General Contractor as well as a Florida real estate agent.

With a portfolio of already successful projects, FL Star is looking to a future that promises growth.

Page 12

Southwest Florida BUSINESS TODAY

LIFE WASN’T MEANT TO BE EXPERIENCED THROUGH YOUR DRIVER’S SIDE WINDOW. Life is better when you get out of the car and walk. Or bike. Or kayak. So we designed not just a town, but an entirely new kind of town. One that enables you to do just that. Walk to school and to work. Bike to the store or to wilderness.

Engage with your neighbors, your environment and yourself. Enjoy luxurious amenities at an unluxurious price. You’ve always known a better life was out there. Now you know exactly where to find it.

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Broker participation is welcome. Prices, plans, specifications and community design are subject to change. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct information regarding Babcock Ranch, interested parties should refer to written materials provided by the developer, legislative acts related to Babcock Ranch and the covenants and restrictions of the Babcock Ranch Residential Association, Inc. The information provided above is not intended to be an offering and should be considered as informational only.

MARCH 2017