May 2024 Southwest Florida Business Today

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Salute to Small Business

Local entrepreneurs tell their stories in our annual celebration of commerce in Southwest Florida.

Commercial Real Estate

A specially focused monthly section exploring the SWFL commercial real estate marketplace.

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Lee Commissioners launch affordable housing programs

The Lee Board of County Commissioners voted to launch Affordable Housing Development New Construction Programs with the publication of the Notice of Funding Availability for up to $200 million from Community Development Block Grant – Disaster Recovery funds. Lee County’s CDBG-DR Action

Lee County seeks to preserve FEMA rating

Special to Jacob Ogles, Editor

Flood insurance throughout Lee County still could spike up following a decision by the Federal Emergency Management Agency.

FEMA officials on April 9 gave Lee County and the cities of Fort Myers Beach, Cape Coral, Bonita Springs and Estero another 30 days to prove it has enforced flood standards on construction above the federal minimum requirements. That came after a meeting between Lee County Administrator Dave Harner and other city managers with representatives from FEMA.

If the local governments cannot comply at that point, FEMA expects to retrograde the county’s National Flood Insurance Program community premium discount. That for years has provided a 20% to 25% discount on flood insurance for residents, saving millions collectively in the region.

Federal officials representing the region have also tried to intervene.

FEMA said it would likely reduce the county’s Community Rating System because of a “large amount of unpermitted work, lack of documentation, and failure to properly monitor activity in special flood hazard areas, including substantial

damage compliance” in the wake of Hurricane Ian in September 2022.

Sens. Marco Rubio and Rick Scott and Reps. Byron Donalds and Greg Steube sent a letter to FEMA Administrator Deanne Criswell that said the major hike in rates would hurt an ongoing effort to rebuild after Hurricane Ian.

“Since Hurricane Ian made landfall in Lee County and caused widespread devastation in Southwest Florida, we have fought to deliver relief to Florida families and businesses and ensure a rapid recovery from this deadly storm. While we appreciated FEMA’s quick

Fort Myers CRA seek visionaries for Innovation Walk

The Fort Myers Community Redevelopment Agency invites creative minds from across the globe – visionaries, innovators, creators and futurists – to propose design concepts for engaging, transformational art installations to be built along the banks of the Caloosahatchee River in downtown Fort Myers.

The goal of Innovation Walk is to marry innovation with art, transforming and populating a meandering, mile-long waterfront park pathway with enduring installations and experiences that intrigue curiosity and celebrate human innovation. In its call for creators, the CRA seeks talented innovators, designers and creators to develop meaningful, durable and engaging installations that provide the pedestrian viewers with experiences stimulating critical contemplation, curiosity and hope.

“Innovation Walk, powered by the Edison Awards, builds upon the legacy of innovation in Lee County by building an enduring hardscape that will consist of three to five installations honoring multigenerational innovation icons,” said Michele Hylton-Terry, executive director for the Fort Myers CRA. “With that goal, we seek proposals that embody the spirit of innovation, resonate with the history and culture of Fort Myers, and lay down a path of insight, inspiration, discovery and possibility for generations to come.”

The project requirements focus on the previous work of the artists, their concepts, visual representations, construction plans, budget and timeline considerations. Given Southwest Florida’s extreme weather considerations, designs must be robust and capable of withstanding harsh conditions.

Proposals must be submitted electronically to innovationwalk@ cityftmyers.com by May 2. Commissions will be awarded in May 2024 and the project must be designed, produced and installed within eight months of the award. The goal for full completion of the project is January 2025.

IN THE NEWS

Plan includes Affordable Housing and Development Programs that provide grant funding for the development and preservation of affordable housing units. The competitive Notice of Funding Availability process will make up to $150 million available for new construction or acquisition and rehabilitation of new multi-family units, and up to $50 million available for new construction of single-family

HOUSING See page 12

“So

FloridaCommerce announces $910 million for Rebuild Florida program

FloridaCommerce announced more than $910 million in funding is available through four Rebuild Florida programs. Rebuild Florida programs connect eligible Floridians with disaster recovery funding and prioritize the most-impacted communities and the most vulnerable low-income individuals, including the elderly, those

“Innovation Walk, powered by the Edison Awards, builds upon the legacy of innovation in Lee County by building an enduring hardscape that will consist of three to five installations honoring multi-generational innovation icons.”

— Michele Hylton-Terry, Executive director for the Fort Myers CRA

with disabilities and families with young children. These programs will help return Hurricane-Ian impacted Floridians to decent, safe and sanitary homes, create new affordable workforce housing and fund vital infrastructure projects.

“Thanks to the detailed feedback we received from over 40 meetings in all 24 impacted counties, four of which received their own direct REBUILD See page 14

BY LOCAL BUSINESS OWNERS, FOR LOCAL BUSINESS OWNERS • 239-573-9732 Distributed in Fort Myers, Cape Coral, Estero, Bonita Springs and Naples Vol. 17, No. 7 / MAY 2024 www.swfloridabusinesstoday.com Celebrating 17 Years TAKE ONE FOLLOW SOUTHWEST FLORIDA BUSINESS TODAY® ON: Payroll solutions leading through service Serving All Of Florida www.EmployeeCare.us┃239.945.9988 Commercial Cleaning Services You Can Trust CONTACT US TODAY Nikko Conn Nikko@imageoneusa.com Anthony Conn Anthony@imageoneusa.com (239) 789-2267 It’s not a matter of IF, it’s a matter of WHEN! Are You Ready? www.imageoneusa.com/fort-myers
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INSIDE
THIS ISSUE
-----Hoffmann Family buys Hertz Arena, Everblades----Cannabis chief promises rich stash for hemp growers-------Fort Myers sixth Business--FLORIDA’S www.swfloridabusinesstoday.com CLEANING SEASON, SELECT & VOUCHERgrants------- representativeMyers Mayor launches Diversity Committee---Young entrepreneurs share ideas, awards FOUNDATION TANK CLEANING CommercialEntrepreneurs director-Privacy Security Forum-------Edison Business Advisors poised for growthSouth American businesses visit Fort Myers COUNTY INTERNATIONAL SUMMITSALUTE ENTREPRENEURS
FLOOD See page 6
Rendering of futuristic portal concept for the Innovation Walk along the banks of the Caloosahatchee River in downtown Fort Myers.

… think outside of the "box"?

… focus on you and your business needs above all else?

… guide you through the process putting your worries at ease?

Page 2 Southwest Florida BUSINESS TODAY ® MAY 2024
Locally Owned and Operated sancapbank.com lender… Does your Rudi does. Bank. Lending. Decisions. Rudi Hamer Senior Vice President, Commercial Loan Officer and Portfolio Manager 239-274-6260 rhamer@sancapbank.com NMLS #141625 9311 College Parkway Fort Myers, FL 33919 “Our Bank is here to help everyone – from the individual and small business owner to the big business owner.”

SALUTE TO SMALL BUSINESS

Demonstration photo of results of pressure washing at the driveway of a home.

Crystal Clean helps make cleaner, healthier homes

Pressure washing your home offers a surprising range of health benefits by creating a cleaner and healthier environment around your property.

Improved Air Quality: Pressure washing removes allergens and irritants like mold spores, mildew, pollen and dust from your home’s exterior surfaces. This can significantly improve air quality, especially for those who suffer from allergies or respiratory problems like asthma. Inhaling these allergens can trigger symptoms like coughing, wheezing and itchy eyes. Pressure washing helps minimize these triggers, promoting better breathing and overall well-being.

Reduced Risk of Pests: A clean exterior discourages pests such as insects and rodents from taking up residence in your home. Pressure washing removes cobwebs, dirt and debris that can serve as nesting spots for these unwanted visitors. Pests can not only be a nuisance but also carry diseases or trigger allergies.

Prevents the Spread of Disease: Mold and mildew, can cause various health problems. These organisms can release harmful spores that irritate the skin, and respiratory system, and even cause neurological problems in some cases. Pressure washing helps prevent the growth and spread of these harmful organisms, creating a healthier environment around your home.

Creates a Safer Environment: A clean and slipfree exterior is essential for safety around your home. Pressure washing removes slippery substances like algae and moss from walkways, patios, and driveways, reducing the risk of falls. Especially for older adults or young children, a slip and fall can lead to serious injuries. Keeping your walkways clean minimizes this risk.

Mental and Emotional Well-being: Living in a clean and well-maintained environment can positively impact your mental and emotional well-being. Studies have shown a connection between a cluttered or dirty environment and increased stress levels. A pressurewashed home creates a more inviting and relaxing atmosphere, contributing to a sense of calm and reducing stress.

By pressure washing your home, you’re not just enhancing its curb appeal, you’re also creating a healthier and safer environment for yourself and your family.

We are a local family-owned and operated business. Our family has called Southwest Florida home for more than 45 years so we understand all too well how harsh the tropical environment is and the toll it takes on your home. Routine exterior cleaning and maintenance will ensure your investment looks its best throughout the years.

We take pride in providing exceptional service and building relationships with each of our valued clients.

Crystal Clean offers a variety of Pressure Washing and Exterior cleaning services for residential and commercial properties including house washing, roof cleaning, pool cages, pool decks, brick pavers, paver sealing, driveways, sidewalks, window washing and new construction clean up.

We don’t cut corners, We clean them.

Jennifer Varnadoe is the manager at Crystal Clean Pressure Washing of Southwest Florida. Contact (239) 694-1911. Learn more at CrystalCleanSWFlorida.com.

Junior Achievement honors 2024 Hall Of Fame laureates, raises $398,000

Junior Achievement of Southwest Florida hosted its 36th annual Business Hall of Fame event honoring and recognizing business leaders in Southwest Florida with a gala at the Naples Grande Beach Resort. On Thursday, March 28, more than 400 business leaders gathered to induct 2024 Laureates Margaret Antonier, founder and CEO of Miromar Development Corporation, Bill Daubmann, founder and president of MY Shower Door, and Matthew Kragh, founder and president of MHK Architecture, into the Junior Achievement of Southwest Florida Business Hall of Fame.

This year’s event, chaired by Stacey Herring of Morgan Stanley Private Bank and Laureate Chair Pason Gaddis, Managing Partner and CEO of Hoffmann Media Group, raised a record-breaking $398,000 to support local Junior Achievement of Southwest Florida programs that teach students the importance of financial literacy, career and work readiness and entrepreneurship.

A highlight of the evening was the acknowledgment of Scott Fischer, a former board chair and 2012 laureate, with the inaugural Visionary Leadership Award. This accolade underscores Fischer’s extensive involvement and unwavering support of the Junior Achievement mission, from boardroom deliberations to classroom engagements. Fischer’s dedication has been instrumental in driving the JA Inspire program, showcasing his commitment to inspiring and empowering students. His passion ignites enthusiasm among Junior Achievement’s students, programs, colleagues and local business leaders.

Junior Achievement of Southwest Florida extends its sincere appreciation to all of the event’s sponsors for their invaluable contributions in making this event a resounding success. Special thanks are extended to the Presenting

the

Development Corporation and Title Professionals of Florida; the Platinum sponsors: MHK Architecture, Moran Wealth Management, Stock Development, and Voya Financial; and the Gold sponsors: My Shower Door and Publix Charities. Special recognition is also given to the media sponsors, Gulfshore Business and The Naples Press, for their support.

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sponsor, First Horizon Foundation, along with Diamond sponsors: Miromar Bill Daubmann, founder and president of MY Shower Door; Angela Fisher, president and CEO of Junior Achievement of Southwest Florida; Margaret Antonier, founder and CEO of Miromar Development Corporation; Matthew Kragh, founder and president of MHK Architecture; and Jeff Fusco, chair of the Junior Achievement of Southwest Florida Board. Daubmann, Antonier and Kragh were inducted as the 2024 Laureates. Above: Emcees- Scott Robertson CAI, BAS- Champion Fundraising Auctions, and Lindsey Sablan- WINK News Anchor Below: Fred Hawkins, Elaine Hawkins, Tim Youngquist, Sandy Stilwell Youngquist, Cheryl Copham, Dave Copham

SALUTE TO SMALL BUSINESS

Pure Wireless launches 911locate.ai service in SWFL

Every second matters in an emergency. For example, the American Heart Association estimates for every minute you are in a cardiac arrest, your chance of survival drops by 10%. Enabling quicker response in the event of an emergency is the premise of a new technology.

Pure Wireless, a Naples-based company that provides public safety services for high occupancy residential and commercial buildings, has announced the launch of 911locate.ai. This service taps the capabilities of artificial intelligence in providing accurate floor plans to 911 operators and responders that better pinpoint the actual location of an individual in an emergency, enabling quicker response times.

“What we’re doing really is saving lives,” said Elliott Singer, co-founder and CEO of Pure Wireless. “By knowing the layout of a building first responders can gain precious seconds and improve outcomes.”

With the assistance of AI, accurate floor plans are drafted from existing source materials like blueprints as well as a detailed sub-meter GPS site survey. Critical points of interest are identified, including AED devices, fire extinguishers and medical kits. All entrances, elevators, stairways and hallway paths are also recorded. Then all of the information is verified and formatted for insertion into the County GIS.

Pure Wireless has completed a pilot program with the Collier County Sheriff’s Office, which has integrated the technology and the company is now integrating the technology in neighboring Lee County.

“We have developed the capability to load these plans into the 911 and dispatch systems used to provide response information to fire, EMS and law enforcement units,” said Bob Finney III, director of Communications Technology

www.swfloridabusinesstoday.com

SALUTE TO SMALL BUSINESS

Understanding the true value of marketing services

Annelese Johnson

WEBSITE

P.O. Box 152299 Cape Coral, FL 33915-2299 News: 239-573-9731 All other: 239-573-9732

News email: editor@swfloridabusinesstoday.com

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for the Collier County Sheriff’s Office. “This technology could also potentially assist in locating 911 callers who do not know their exact location within a building.”

The technology is already deployed in public and charter schools across Florida under a 2023 statewide mandate. Pure Wireless wants to expand the reach to large multi-family and commercial buildings, including condominium towers, assisted-living facilities, churches, warehouses, offices and stores.

The service is modestly priced so the company can do a lot of buildings, Singer said. There is a one-time upfront charge of $500 per floor and then an annual fee of $500 for keeping the information up-to-date

Visit www.911locate.ai or contact Dain P. Bolling, founder and chief technology officer, at (239) 422-5405.

Goodwill hosts Breakthrough Awards

Goodwill Industries of Southwest Florida hosted their annual Breakthrough Award ceremony at the Sidney & Berne Davis Art Center, on April 11. The event recognizes individuals and businesses who have advanced the Goodwill Mission throughout the prior year.

The event includes a plated meal and videos of each honoree. Tickets are $150 each, or $1,000 for a table of 8, and are available online https://www. eventcreate.com/e/2023breakthrough

The 2023 Breakthrough Award recipients are:

• Hermelinda Herrera, Goodwill employee, Chet Perry Achiever of the Year

• Jacqueline Hann, Lee Health Employee, William J. Barrett Graduate of the Year

• Keepsake Plants, Employer of the Year

• Goodwill Store 125, Employee of the Year

• Strayhorn, Persons-Mulicka & Fisher, Business of the Year

• Junior League of Fort Myers Sustainer Members, Philanthropist of the Year

• Alma Baez, Volunteer of the Year.

The Junior League of Fort Myers Sustainer Members came together in a kind and giving way for the Goodwill Pathways to Opportunity program in 2023. Their “Showering the Pathways to Opportunity” project “refreshed” the PTO lobby area, updated the shower and restroom areas, provided clothing racks filled with clothing, and added yard games for everyone to enjoy.

Pathways to Opportunity is a life skills program that serves 96 individuals with developmental and intellectual disabilities.

what is ahead for 2024 for Southwest

In today’s fast-paced digital age, the value of marketing services often gets overlooked or underestimated. As if it doesn’t matter, whenever a company looks at reducing expenses, one of the first things many businesses do is to reduce or eliminate their marketing budgets. Or, even if the product or service being marketed is not needsbased (i.e. saving you time or money right now), but perhaps improves the quality or overall effectiveness of your business in some way over time, business owners often still expect immediate response from their marketing.

As the owner of a 15-year-old marketing company, I’ve witnessed firsthand the misconceptions surrounding the VALUE of the time and expertise required to develop effective marketing strategies. The most effective marketing strategies are built over time. That’s why they’re called a “strategy,” not a “coupon ad campaign.” Strategies are focused on long-term results, combining a few or many marketing tools: only coupons/ special offers are intended to create immediate results. It’s time to address the question: What is the true value of marketing?

I have seen clients gasp when shown the pricing of a detailed marketing plan. Just as one wouldn’t expect instant results from treating a medical condition or creating a retirement plan, the same applies to marketing. Developing comprehensive marketing plans demands meticulous research, analysis and creativity. It’s a process that takes time to understand the client’s needs, identify target audiences and craft strategies tailored to achieve long-term goals. A marketing plan and strategy is based on the longterm view.

Moreover, the misconception about affordability often arises. Clients may hesitate to invest in professional marketing services, fearing they can’t afford the expertise. Yet, when faced with a car problem, medical concern or electrical issue, cost often takes a back seat to the urgency and necessity of resolving the problem promptly and effectively. Why should marketing, a critical component of business success, be any different?

Consider this: Would you skimp on medical treatment to save money, risking your health? Would you opt for a quick-fix solution for an electrical problem, potentially compromising safety? The same principles apply to marketing. Cutting corners or settling for subpar solutions may lead to missed opportunities, wasted resources and, ultimately, stagnation or decline in business growth.

As marketing professionals, we understand the value we bring to the

Page 4 Southwest Florida BUSINESS TODAY ® MAY 2024
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...is what keeps you and your business ahead of the game. Anticipating what’s next... DID YOU KNOW? SWFBT reaches 50,000 local business owners and professionals in-print and online every month! June 21 May 17 June 12 MONTH • Disaster Services • Legal & Security • CRE Quarterly Review JULY Call to reserve your advertising spot today: (239) 770-7527 May 8 JUNE EDITORIAL DEADLINE (WED., 5 pm) EDITORIAL FOCUS PUBLICATION DATE (FRIDAY) Here’s
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A 911 operator in Collier County demonstrates the capabilities of Pure Wireless’ 911locate.ai service.
MARKETING See page 15

Rybak brings Minneapolis Foundation perspective to islands

The desire to restore Sanibel and Captiva islands to their former splendor remains strong some 18 months into recovery from devastating Hurricane Ian.

Realizing that a fresh perspective can inject energy and possibilities into the process, the Charitable Foundation of the Islands, led by CFI’s Economic Revitalization Committee, welcomed R.T. Rybak and his wife, Meagan, for two in-depth conversations with island leaders on Feb. 26 about what comes next. The visit is the culmination of several meetings that began last year arranged by Minneapolis and Sanibel resident and CFI Board member Susan “Sam” Boren King.

Rybak is president and CEO of the Minneapolis Foundation, a community foundation and public grant-making charity similar to CFI that collaborates with other nonprofits to drive civic, social, and economic action to improve communities.

During those gatherings on Sanibel, Rybak pledged the Minneapolis Foundation’s expertise to serve in an advisory capacity to CFI. CFI’s Economic Revitalization Chair Eric Pfeifer shared, “Returning Sanibel and Captiva to pre-Ian days requires grappling with complex issues, and we welcome advice and expertise from those that have lived through similar situations. We heard R.T. quote the Hopi proverb several times, ‘You are the people you have been waiting for.’ I think we can all agree that each of us has to take an active role if we wish to rebuild this community.”

Community Leaders gathered at the Sanibel Community House on Feb. 26 to hear from Minneapolis Foundation president and CEO R.T. Rybak. Back Row (L to R): Doug Congress (CFI), Dolly Farrell (CFI), John Morse (CFI), Bill Harkey (“Ding” Darling Wildlife Society), R.T. Rybak (Minneapolis Foundation), and Dana Souza (City of Sanibel). Front Row (L to R): Maria Espinoza (F.I.S.H. of SanCap), Ann-Marie Wildman (“Ding” Darling Wildlife Society), Nicole Decker-McHale (Community Housing and Resources), Sam Boren King (CFI), Lisa Riordan (CFI), John Lai (Sanibel-Captiva Islands Chamber of Commerce), and James Evans (Sanibel-Captiva Conservation Foundation).

The day’s conversations focused on workforce development, affordable housing, aging in place and impact investing. The first session at the Sanibel Community House involved city, nonprofit and Sanibel & Captiva Islands Chamber of Commerce leaders. The second, which took place at the home of Steve and Susan “Sam” Boren King, brought philanthropists together.

In both cases, Rybak walked the groups through several ideas by which they might rebuild stronger and better

than before. The gatherings also discussed CFI’s current initiatives underway to help spur economic revitalization including grants to the Sanibel Captiva Chamber of Commerce as well as a business climate survey for the Islands.

Rybak has a perspective that makes him ideal for this role. In addition to leading the Minneapolis Foundation since 2016, he has worked as a journalist and activist and served as Minneapolis’ mayor from 2002 to 2013. Later, he led the Minneapolis

SALUTE TO SMALL BUSINESS

Foundation when it launched several economic revitalization programs following the May 2020 murder of George Floyd. He spoke about that and lessons that can be applied to the islands’ recovery.

Rybak shared, “I fell in love with Sanibel/Captiva when on my first visit in the ‘70s and continue to be charmed by it today. The island community’s post-hurricane resilience has been extraordinary and the commitment I witnessed shows me the best is yet to come.”

“It was inspiring to learn about the cause-and-effect Minneapolis experienced from the George Floyd incident and how, together with the CFI team, they drew the important parallels to Sanibel and Captiva’s recovery from Hurricane Ian,” said Carolyn Rogers, senior vice president for Wealth Services at The Sanibel Captiva Trust Company. “The takeaway remains that with a collective will, a community spirit and some planning and funding, so much is possible to not only restore, but further enhance, our islands’ treasures and thriving ecosystem.”

CFI Board member Sam Boren King shared, “The Minneapolis Foundation is one of the oldest and most respected community foundations in the United States and is very experienced in developing public/private partnerships to help address complex community problems, such as hurricane recovery. We can’t thank R.T. enough for joining us and offering to help our community reimagine our future.”

DAY Adjusting & Consulting plans for expansion in more states

It’s been a fast and furious year for Day Adjusting & Consulting, and we’re ready to assist even more clients in 2024 with our expansion plans.

Whether residential or commercial, our passion is to help property owners with their insurance claims, and this is evident with our highly experienced team.

Last year Jordan Stynda became our VicePresident, and she has helped me grow our team and position ourselves as a company to watch. She has used her expertise, compassion, and attention to detail to help create a clientcentric claims handling system and facilitate open lines of communications between our Public Adjusters, clients and referral partners to help homeowners through the insurance

claim process.

Our team advocates for policyholders when filing an insurance claim; the Day adjusters handle the claim process with the objective of negotiating with the insurance company for a higher and more appropriate payout.

Whether the claim has already been filed, needs to be filed, or has been closed with an unsatisfactory payout, our company can represent the policyholder at any point in claim process, even if a claim has been denied.

As President of Day Adjusting &

SALUTE TO SMALL BUSINESS

Rebel + Dart offers herbal consultations

As the demand for integrative health solutions continues to rise, rebel + dart, a Fort Myers-based holistic health company is broadening its services to offer personalized herbal medicine consultations.

Whether individuals are seeking relief from chronic or acute health conditions, immune system function, or looking to optimize their overall health and well-being, herbal medicine offers a natural and holistic approach to support vitality. All consultations take place virtually on Zoom, so clients don’t need to travel to their appointments. In addition to herbal medicine consultations, rebel + dart continues to offer facials and esthetic services using botanical skin care products that are handcrafted in-house.

During the 90-minute herbal

medicine consultation, clients undergo a detailed assessment of their health history and wellness goals. Based on the comprehensive evaluation, a personalized treatment plan and herbal formulations are developed. Herbal remedies might include teas, tinctures, capsules, and/or topical preparations, but all formulas are tailored to the specific needs of each client.

“The mission at rebel + dart is to help our community enjoy more healthy, empowered and vibrant lives,” stated Kate Hampton, owner, clinical herbalist and esthetician. “By now offering herbal medicine consultations, I can provide clients with personalized recommendations and customized herbal remedies to support their unique health goals.”

Visit rebelanddart.com.

Consulting, my passion is to help property owners overcome the challenges associated with insurance claims. With 15-plus years of in-depth knowledge of the insurance industry, I am now recognized as an expert in first party property insurance claims. We are currently licensed in seven states, and we are excited to announce that we will be adding additional states of coverage in 2024. We are a business to watch.

Blake Day is president and owner of Day Adjusting & Consulting. He is known as an expert in his industry and has been interviewed for numerous TV news programs and print articles. Visit DayAdjusting.com or contact (855) 729-0838.

MAY 2024 Southwest Florida BUSINESS TODAY ® Page 5 Amy Rouskey, Manager, The Letter Box The next move is yours. Order your annual subscription (12 issues) staiting at $40 at 239-770-7527. Call 239-770-7527 to get your customized, results oriented B2B ad campaign started. Email your business news releases to editor@swfloridabusinesstoday.com. We Deliver: News. Southwest Florida Business Today is the region’s best source of local business news serving the tri-county area of Collier, Lee and Charlotte. This monthly newspaper is a niche publication direct-mailed to business decision makers. Every issue we strive to better meet our readers’, advertisers’ and potential advertisers’ needs. If you want to reach business owners, we deliver your business through your advertising message directly to them. Customers. More than eight thousand newspapers are direct-delivered to more than 750 “businesses doing business with other businesses” throughout Lee County and Naples — that’s 50,000 business owners and professionals in-print and online each month! Sound like a market you need to reach? Results. “Our first ad in the first issue of Southwest Florida Business Today landed us a sale that more than paid for the price of our ad campaign, and is delivered directly to our target market. Thank you, SWFBT!” www.swfloridabusinesstoday.com ®
BLAKE DAY Guest Columnist

Daveler Foundation donates $1.9 million for Entrepreneurship Institute at FSW

Thanks to a $1.9 million donation from the ç Foundation, Florida SouthWestern State College’s School of Business and Technology has established the Frank G. Daveler Entrepreneurship Institute.

The gift will enhance FSW’s entrepreneurship programming, evolving into an innovation hub that embraces multidisciplinary learning throughout the college, while fostering curiosity and opportunity.

In the past two decades, entrepreneurs created 10.5 million jobs nationally, according to the US Small Business Administration. Today, 3 million Florida small businesses employ more than 40% of all workers in the state. Additionally, 17% of college students nationwide operate their own enterprises, while another 16% plan to start one after graduation.

Before Hurricane Ian, Southwest Florida companies with fewer than 20 employees accounted for one-quarter of the regional workforce.

The Frank G. Daveler Entrepreneurship Institute will provide FSW students with an invaluable entrepreneurial toolkit and experiential learning opportunities, along with community engagement and mentors. Through this initiative, FSW will enhance entrepreneurship and cross-disciplinary education, offering expanded support and resources for business launches.

“Over the next five years, the establishment of the Frank G. Daveler Entrepreneurship Institute will greatly enhance our entrepreneurship programs, funding two

full-time professors, course and faculty development, a program manager and community promotion,” said Dr. Mary Myers, dean of the School of Business and Technology. “Additionally, this gift will fund a training platform, student entrepreneurship events, a Shark Tank competition, seed funding for the winners and an endowed scholarship.”

This partnership underscores FSW’s commitment to inspiring learning and equipping students with the skills and education necessary for success, all while serving as a catalyst for the next generation of Southwest Florida entrepreneurs.

“During their 73-year marriage, Frank and Ellen,

who were Naples residents, launched and sold more than a dozen companies in aerospace, engineering and manufacturing,” said Geraldine Gallagher, FSW Foundation executive director.

“Frank lived to be 102 and left a legendary legacy in philanthropy. Together with his trustees, we are committed to expanding education and support for aspiring entrepreneurs, and to furthering the Davelers’ extraordinary influence.”

The Daveler Entrepreneurship Institute will be housed on the FSW Fort Myers Campus in the newly renovated School of Business and Technology building, set to re-open in fall 2024.

The Daveler Foundation is committed “to help teach the skills needed to be a great entrepreneur, and we want to partner with a great institution that we know makes a big impact in this community,” said Daveler Foundation advisors West McCann, Susan McManus and Janice Page. “We couldn’t be more delighted to be part of this.”

“The support of generous donors like the Daveler Foundation have allowed FSW to expand and serve the Southwest Florida community and workforce over the last 62 years,” said Jeff Allbritten, FSW president.

“As the world continues to change and the skills and technology needed to keep up with these changes continue to evolve, it will be these generous FSW supporters who continue to help us provide the worldclass learning environment our local workforce needs.”

Restaurateur announces waterfront concept in Fishermen’s Village

SVN Commercial Partners, exclusive leasing agent at Fishermen’s Village Retail, announced a new restaurant concept called Leroy’s Fish Shack will be opening in late 2024 in Fishermen’s Village. This restaurant will be the second local concept in addition to the already successful Downtown location, Leroy’s Southern Kitchen & Bar. The new location will replace the former Village Fish Market, which closed in April 2023.

Both Leroy’s concepts are led by co-owners Lee Richardson and Mike Wright, along with their families –Jamie, Miguel and Rylee Richardson and Kylee and Finn Wright. The group envisions the restaurant will pay tribute to the area’s history, creating an atmosphere that resonates with locals and visitors. This waterfront coastal-themed venture promises to carry forward the same spirit of excellence and hospitality that has made its predecessor a beloved culinary destination.

“We’re thrilled to bring Leroy’s to Fishermen’s Village,” said Lee Richardson, co-owner of Leroy’s Fish Shack. “Our families are growing up in Charlotte County, and we’re excited to open a restaurant that reflects the spirit of our community. Leroy’s Fish Shack will be a place where families, friends and neighbors can come together to enjoy delicious seafood on the water and create lasting memories.”

SVNCP assembled a diverse team to market the available restaurant space including Ashley Bloom, Margeaux McCarthy, Corrie Gates and Bryan Myers. “Our team is proud to bring the Leroy’s concept to Fishermen’s

“We’re thrilled to bring Leroy’s to Fishermen’s Village. Our families are growing up in Charlotte County, and we’re excited to open a restaurant that reflects the spirit of our community. Leroy’s Fish Shack will be a place where families, friends and neighbors can come together to enjoy delicious seafood on the water and create lasting memories.”

— Lee Richardson, Co-owner of Leroy’s Fish Shack

Village,” stated Managing Partner, Ashley Bloom. “Margeaux McCarthy was brought into the assignment due to her deep local knowledge of the Punta Gorda Market and delivered a highly complementary tenant to the Fishermen’s Village community.”

This announcement comes on the heels of the closing of The Pier Restaurant. SVNCP will launch a marketing campaign to fill the space along with contacting the interested parties who had previously looked at the former Village Fish Market space. SVNCP intends to have the space tenanted in the near future based on the demand for the entire project.

FLOOD PAGE 1

response in the immediate aftermath of the storm, we are discouraged by recent actions from the agency,” the letter reads.

“FEMA’s recent decision to lower discounts and raise premiums for some NFIP policyholders in Lee County is liable to create yet another unacceptable rise in costs for Southwest Florida families and businesses still recovering from Hurricane Ian that is catastrophic for their financial stability.”

The extension came days later, but the potential remains for insurance discount to vanish in October.

Lee County officials, since first learning of the news, have shifted from an angry to a diplomatic tone. A press release on March 29 called FEMA’s actions a “late, devastating blow” to residents that was issued with no prior notice. After the extension was granted, County Commissioners said they were committed to retaining a prior Community Rating System rating that ensures the discount remains in place.

Of note, Sanibel’s and Fort Myers’ ratings and flood insurance discounts are not at risk.

Page 6 Southwest Florida BUSINESS TODAY ® MAY 2024 IN BUSINESS SINCE www bizkidusa org Kidz 7-18 Find a Chapter 2003 w w w R o s i e r I n s u r a n c e c o m Gianni M. Vitiello, CIC Risk Advisor Direct: 239 444 1645 Mobile: 239 595 5511 gvitiello@rosierinsurance com Providing effective workplace wellness SOLUTIONS • FREE Consultation • Customized Health Coaching • Group Nutrition Workshop • Stress Management Workshop We don’t play games, we get results, period. lana@unityhealthcoaching.com unityhealthcoaching.com Hablamos Español (239) 460-7354 2023 Tax Preparation • Estate Planning For Individuals & Businesses 239.939.5303 • 239.481.4114 www.SolomonHoover.com 1342 Colonial Blvd., Ste. B-11 • Fort Myers, FL 33907 2016 MERGER 2023 FREE ESTIMATES CALLNOW *Pressure Wash *Soft Wash *Driveways *Paver Sealing *Pool Cages *Pool Decks *Patio/Lanai *Roofs *Ext. Window Cleaning www.CrystalCleanSWFlorida.com
Frank G. Daveler lived to 102. His name now adorns an entrepreneur institute at Florida SouthWestern.

How the richest generation in history is shaping up

A change in the economic landscape is on the horizon, and it’s closer than many people may think. According to The Wealth Report, a periodic report from global property consultant Knight Frank, millennials are about to become the richest generation in history. They are expected to inherit close to $90 trillion – with a “t” – in the next two decades, from the silent generation and baby boomers.

This shift in wealth from prior generations is largely due to property or real estate inheritance, something that young people are less likely to see when working to build wealth in the future. The report states that low interest rates and significant increases in house prices over the past 15 years are unlikely to be repeated in the next 15 years. The following generation, Gen Z, may be more comfortable renting a home, leasing a vehicle and living a subscription lifestyle than prior generations.

Another reason millennials are garnering such high wealth is that we now have new ways to create it. There are YouTubers who are worth tens of millions of dollars along with millions being made by various other digital platform entrepreneurs. First-generation wealth creation is on the rise.

Despite this shiny outlook, the road to financial freedom for millennials does have its share of roadblocks. Many have struggled with a housing market that has been hard to tackle, a job market that has become increasingly competitive since the pandemic and remote work situations and the weight of student loan debt.

For example, according to a report compiled by Forbes, the student debt crisis has made it increasingly difficult for all age

groups to get ahead, but especially for millennials who are averaging well over $29,000 per borrower in loans. Also, anticipation of inheritance shows a gap in expectations, with many millennials expecting a greater inheritance than their boomer parents plan to leave them.

As mentioned earlier, this transfer of wealth will certainly benefit a lot of younger adults over the next several years. However, we need to keep in mind that it’s the offspring of the wealthiest 10% who really stand to benefit over the next 20 years.

Nevertheless, 100% of millennials will want to make sure their money is being managed properly for their futures and the futures of their families. That’s why financial professionals recommend consulting with an experienced, trusted wealth manager –regardless of whether an inheritance is $1 or $1 million, or whether your job pays five figures or six. Everyone has a financial goal in mind; sometimes, you just need a professional to help get you there.

Kurt Maurillo is a partner and managing director of Clarity Wealth, a financial services practice that has built a heritage of managing the assets of affluent families for as many as four generations of wealth. The practice has offices in Naples and Fort Myers and in Pittsburgh, Pennsylvania. Contact (239) 4797908.

SALUTE TO SMALL BUSINESS

Revolutionizing health coaching

Health coaching is like having a personal guide on your journey to wellness. We are professionals, most often nurses or credentialed health professionals who specialize in helping individuals achieve their health goals, whether it’s weight management, stress reduction or management of chronic illnesses such as diabetes or hypertension.

What do we do? We listen, we educate and we empower to promote change. Our role is to understand each client’s unique needs, challenges and aspirations. We don’t just hand out generic advice; we tailor our approach to fit the individual. Through one-on-one or group sessions, we provide personalized guidance on nutrition, exercise, stress management and other aspects of health and wellness.

How do we do it? By building a supportive relationship based on trust and collaboration. We ask questions, we explore possibilities, and together, we create realistic action plans to help clients reach their goals. We focus on sustainable changes that lead to long-term health benefits.

Why are we important? Because we fill a crucial gap in health care. While doctors focus on diagnosing and treating medical conditions, health coaches address the broader picture of improved health and wellness. We help clients adopt healthier habits, navigate lifestyle challenges, and stay motivated on their health journey. Our approach considers not just physical health but also mental, emotional and social wellbeing.

Think of us as partners in health, guiding and supporting you every step of the way. Our goal isn’t just to see short-term improvements but to empower you with the knowledge and skills to lead a healthier, happier life. So, if you’re ready to take charge of your well-being and make lasting changes, consider the impact a health coach can have.

Lana Osborne is a seasoned nurse with years of experience in patient care and advocacy, Unity Health Coaching and Patient Advocacy Services offers personalized wellness plans and advocacy services to support clients on their health journey. Contact (239) 460-7354 or lana@unityhealthcoaching.com.

MAY 2024 Southwest Florida BUSINESS TODAY ® Page 7

COMMERCIAL REAL ESTATE MARKET

Alamo Drafthouse Cinema opens fi rst Florida theater in Naples

Austin-based theater chain Alamo Drafthouse Cinema announced its first-ever Florida location, Alamo Drafthouse Cinema Naples, was set to open its doors to guests on April 29. Alamo Drafthouse Cinema is also taking its first shot at mini golf with the opening of HappyLand Movie Miniature Golf, located in the lobby of their new theater.

“The reception from the Naples community has been overwhelming,” said Alamo Drafthouse Cinema CEO Michael Kustermann. “We’re always excited and grateful to be able to bring our unique brand of cinema to a new market, and with HappyLand on top of that, this really feels like something special.”

Guests who visit the new theater before May 2 will enjoy a 25% discount on select menu items and scratch-and-win cards for a chance to win prizes with every visit. Movie fans can also sign up for Alamo Season Pass, a monthly subscription service that offers unlimited movies, up to one per day, for one price. Any Naples guest that joins between before July 29 will get their second month free.

Alamo Drafthouse Cinema Naples’ 11 screens will showcase the company’s diverse mix of blockbusters, indies, documentaries,

foreign language films, repertory classics, special events like Movie Party celebrations of fan favorites, deep dives into hardcore cinephilia and family-friendly choices like lowcost Kids Camp screenings. Guests can expect to see iconic films like 2001: A Space Odyssey, The Iron Giant, Harry Potter and The Sorcerer’s Stone, The Birds, Little Shop Of Horrors, A Monty Python and the Holy Grail Quote-Along Party, a Jaws Movie

Party, a Jurassic Park Movie Party and Tin Cup in the opening weeks.

At HappyLand Movie Miniature Golf, guests as young as three can enjoy nine holes, each featuring an impressive sculpture inspired by some of owners’ favorite films, including a giant T. Rex and a hungry alligator. HappyLand also features a full bar with craft beers and a golf-themed signature cocktail list, including an alcohol-free option called the

Victory Lap and a private label beer from local Naples brewery Riptide Brewing Company named Chubbs’ 19th Hole Blonde Ale. Inspired by the iconic character from Happy Gilmore portrayed by Carl Weathers, a custom tap handle in the shape of Chubbs’ wooden hand is being developed in honor of the late actor.

The lounge and mini golf course are also available to rent for events, parties and screenings, with multiple HDTVs and room for 50 people. HappyLand opens 30 minutes before the first movie each day and closes just after the start of the final show of the evening.

“Bringing fun and whimsy to a night out at the movies has been our mission since we opened 28 years ago,” says Alamo Drafthouse Cinema founder and executive chairman Tim League. “Alamo Drafthouse Naples and HappyLand is a natural evolution in that sense, because what’s more fun than seeing a movie and then hitting golf balls between the legs of a giant gorilla?”

The new Alamo Drafthouse Cinema Naples is located in a 33,652-square-foot space in Mercato. All of its auditoriums are updated with approximately 650 newly-installed luxury recliner seats and 4K digital projection.

Income Producing Property in North Fort Myers FOR SALE

Market Trends 2024 real estate summit reveals

market updates

The region’s leading voices in real estate convened in Southwest Florida at the Caloosa Sound Convention Center in Fort Myers to present the Market Trends 2024 summit on March 12, a sold-out event drawing more than 1,200 attendees.

The theme of the 2024 event was “Ignorance is Bliss Until it Isn’t.” Led by local real estate experts Justin Thibaut, Denny Grimes and Matt Simmons, Market Trends provided updates on data, research and fact-based analysis to help homeowners, homebuyers, real estate professionals and Southwest Florida understand the latest trends in the real estate market.

Page 8 Southwest Florida BUSINESS TODAY ® MAY 2024 A PROFESSIONAL REAL ESTATE BROKERAGE COMPANY RANDY KRISE, CCIM 16 WINEWOOD COURT | FORT MYERS | FLORIDA | 33919 239.633.8672 | WWW. KRISECG.COM FOR SALE - $1,550,000 4400 Cleveland Ave North Fort Myers 5,000 SF Fully Leased 22,500 SF Lot Income $7,600 Per Month FOR SALE - $1,550,000 29291 Tribune Blvd Punta Gorda 7,500 SF Fully Leased 49,732 SF Corner Lot Income $10,800 Per Month FOR SALE - $1,500,000 1357 N Tamiami Trail North Fort Myers 35,972 SF Lot 8,000 SF Fully Leased Income $8,000 Per Month FOR SALE - $4,500,000 14180-14290 N Cleveland Ave North Fort Myers 6.5 Acres | 2 Structures | 6.5 Acres 36 Truck Parking Space 1/2 Acre Storage Yard Income $18,000 Per Month
A look at commercial real estate trends & topics in Southwest Florida
The new Alamo Drafthouse Cinema Naples is located in a 33,652-square-foot space in Mercato. HappyLand Movie Miniature Golf, located in the lobby of their new theater. Photos by The Luxe Photographer Justin Thibaut presented at the Market Trends 2024 summit. Top: LaShaun Collier, Mellone Long, and Pugo Romero Left: Robbie Roepstorff, Cecil Pendergrass Bottom: Jeff Wright, Ray Sandelli and Don Thomson

COMMERCIAL REAL ESTATE MARKET

SALUTE TO SMALL BUSINESS

Standing Defiant against the odds

Lee Nugent isn’t a stranger to hard work. Starting in 2015 with $6,000 as a Real Estate Investor, he and his wife have grown a portfolio of rental properties, they flip homes, and provide private money loans as well as consulting for small business owners and investors. In 2017, Nugent became a licensed Realtor and in the years since, he has completed almost 600 transactions as an Investor/Realtor and consulted on hundreds more. He also enjoys teaching others how to invest in Real Estate.

“I have been blessed through our Real Estate businesses; so much so that my wife and I relocated to Southwest Florida two years ago while still owning businesses in Louisiana. Being an entrepreneur is one of the strongest challenges and rewarding things I’ve ever experienced.”

Since moving to Naples, Nugent has also started Atlas Investment Capital; a company that provides lending solutions to Real Estate Investors based on the properties they purchase. By partnering with investors, both on the funding side and borrowing side of a transaction, Nugent helps investors revitalize their neighborhoods, often taking the worst homes in an area and making them stand out in a positive way.

Nugent has a few thoughts for people currently growing a business or thinking of starting. “Owning any business will have challenges, it’s the ability to stand defiant against the odds and not give in that sets people apart. Another key component of success is to always continue to learn. If you reach the point that you feel you have it all figured out, be very careful and fire every “yes” person around you. Finally, celebrate the wins, even (and especially) the small ones. You’ll look back and realize those were big wins all along.”

Nugent is a real estate investor, private money lender and consultant. He hosts educational training to others looking to invest in real estate or start a small business. Contact (239) 359-9189 or Lee@ REwithLee.com.

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday.com/ calendar

Two SanCap Chamber ribbon-cuttings make return of historic Sanibel businesses official

The SanCap Chamber and islands community cheered as two iconic Sanibel businesses celebrated reopening their doors following hurricane recovery. They include Sanibel Siesta on the Beach on Fulgur Street on April 8 and the Bait Box on Periwinkle Way on April 9.

“I guess you could say our official re-opening was April 1, which is when we officially opened up to new bookings,” said Brooke Keneford, vice president of Sanibel Siesta Condominium Corporation. “But we have had guests with existing reservations staying with us since January, and the development is buzzing with almost prehurricane activity.”

Fifty-four of the condo complex’s 62 units are open, 60 of which are on Sanibel Siesta’s rental program. The eight remaining units were ground level and most-damaged by hurricane flooding, along with the office, which required total demolition. Most amenities have been restored, including an essentially new swimming pool. Elevator repairs and a new office are on their way.

Sanibel Siesta has upgraded its internet and television service and restored destroyed landscaping. It launched the Sanibel Siesta Family Bricks Fundraiser to help with the latter.

“One casualty was our ‘big blue chair,’ which was swept away by the flood,” said Keneford. “It was found some distance away and returned to us and is back in its former location. It has become symbolic of our determination to restore the Siesta to its former glory.”

“Originally a motel and cottages in the 1960s, Sanibel Siesta became the condo complex it is today in 1974 – the same year Sanibel incorporated as a city,” Lai said. “So, we congratulate them on their rebound and, at the same time, wish them a happy 50th anniversary, right along with the city.”

“We consider the chamber vital not only to us but to the business community as a whole,” Keneford said. “We know that the public looks to the chamber for information and advice on what businesses are open. We have an excellent working relationship with the chamber, which, for example, accesses our beach cam on its website.”

An essential part of the Sanibel business community since island pioneer Ralph Woodring started it with his

mother Esperanza in 1971, the Bait Box began as a trailer selling bait and other fishing supplies. Later, Woodring moved the old Sanibel-Captiva firehouse to the location.

“My family is a long line of Chicago firemen,” said Matt Joyce, current owner since August 2022. “My grandfather, father, uncles, and many cousins. One cousin was the Chicago Fire Department Commissioner years ago. I love that tie in.”

The historic building survived the hurricane, but flood waters pushed it off its foundation of palm tree stumps. The owners raised the cottage-style, historic building by crane to put new concrete footings in place.

“I, along with every person who has driven by the Bait Box since Ian, have watched curiously and hopefully as the building was happily rescued,” Lai said. “It represents our history, our fishing heritage, our resilience, and we welcome its comforting presence.”

MAY 2024 Southwest Florida BUSINESS TODAY ® Page 9
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A look at commercial real estate trends & topics in Southwest Florida
The SanCap Chamber cheered the reopenings of Sanibel Siesta, above, and the Bait Box, below.

Bank of the Islands hosts Evening of Appreciation

Bank of the Islands hosted an unprecedented gathering to celebrate island non-profit organizations and community leaders at its Sanibel office on April 9.

Hearing remarks from Bank President Robbie Roepstorff, many guests audibly reacted to news Bank of the Islands donated more than $400,000 to non-profits, service organizations, first responders and houses of worship on Sanibel and Captiva since Hurricane Ian struck in September 2022. That figure is over and above the milestone reached by the Bank’s “We Love Our Islands” program.

“This Evening of Appreciation is our opportunity to celebrate all of you and the work you do,” said Bank of the Islands President Robbie Roepstorff. “Sanibel and Captiva would not be the unique and irreplaceable island community it is without all of you. You are the essential fabric that holds this beautiful place together.”

In recognition of the Bank’s “We Love Our Islands” program passing its own $100,000 milestone of charitable giving, the Bank conducted a presentation ceremony including many of the previous recipients of “We Love Our Islands” donations.

The 34 non-profit organizations, first responders, and houses of worship receiving $1,000 gifts as part of the celebration included Bailey-Matthews Shell Museum & Aquarium, Bat Yam Temple of the Islands Congregation, BIG ARTS, Captiva Civic Association, Captiva Community Panel, Captiva Island Historical Society, Chapel by the Sea, Charitable Foundation of the

Islands, Children’s Education Center of the Islands, City of Sanibel, Community Housing & Resources, CROW - the Clinic for the Rehabilitation of Wildlife, Ding Darling Wildlife Society, F.I.S.H. of Sanibel Captiva, Kiwanis Club of Sanibel Captiva, Saint Isabel’s Church, Saint Michael’s and All Angels EpiscopalChurch, Sanibel & Captiva Islands Chamber of Commerce, Sanibel-

Photos by Shane Antalick

Above: The Bank of Islands “We Love Our Islands” program raised $100,000 for charitable giving. Left: Alison Hussey from the Clinic for the Rehabilitation of Wildlife and Bill Harkey from “Ding Darling” Wildlife Society.

Captiva Business Women’s Association, Sanibel-Captiva Conservation Foundation, Sanibel Community Association, Sanibel Community Church, Sanibel Congregational United Church, Sanibel Fire & Rescue District, Sanibel Historical Museum and Village, Sanibel Public Library, Sanibel-Captiva Lions Club, Sanibel Captiva Rotary Club, The Sanibel School, Sanibel School

SALUTE TO SMALL BUSINESS

Fund, Sanibel Sea School, Sanibel Shell Club, United Way of Sanibel-Captiva and ZONTA.

More than 80 guests, including Sanibel Mayor Richard Johnson, Sanibel Vice Mayor Mike Miller and Sanibel City Councilmembers Holly Smith, Laura DeBruce and John Henshaw, Sanibel City Manager Dana Souza, Fire Chief Kevin Barbot and Fire Commissioner Richard McCurry, enjoyed a catered reception including live saxophone music and goody bags of Moet et Chandon Champagne and Norman Love Chocolates.

As part of the event, it was also announced that all future contributions through the “We Love Our Islands” program are immediately being doubled. All islanders are invited to visit the Bank’s Sanibel or Captiva office to pick up a vehicle decal and learn more about the “We Love Our Islands” program and how a particular charity can become the next recipient.

Celebrating its 27th year as the oldest locally owned and managed community bank in Lee County, Bank of the Islands is proud to be the winner of more than 50 “Best of the Islands” awards including “Best Island Bank” numerous times. The Bank has retained a 5-Star Superior Rating from BauerFinancial for more than a decade. As ranked by Bank Performance Report, the Bank holds the distinction of being #1 among all banks chartered in the State of Florida. Bank of the Islands is located at 1699 Periwinkle Way, at the corner of Casa Ybel Road, on Sanibel. The Captiva office is at 14812 Captiva Drive, next to the Captiva Post Office.

The keystone of strategic planning for small businesses

As a business strategist, I’ve observed a common thread among flourishing small businesses: the implementation of a robust strategic plan. In a world where 20% of small businesses fail within their first year, a well-defined strategy is not just helpful—it’s crucial.

Strategic planning empowers businesses to set clear objectives, define their unique value propositions and outline the steps necessary to outpace competitors. This process is not a one-time event but a dynamic practice that must evolve with your business and the external market conditions. For small businesses, where resources are often limited, a strategic plan does more than guide—it prioritizes your resources to areas of greatest impact. Firstly, understanding your market is essential. A strategic plan forces small business owners to engage deeply with market research. This means identifying

not only who your customers are but also understanding what drives their decisions and how these factors change over time.

Secondly, strategic planning fosters alignment within your team. When everyone from leadership to front-line employees understands the direction of the company and their role in getting there, engagement and productivity soar. This alignment is particularly critical in a small business setting, where every contribution has a significant impact.

Moreover, risk management is a fundamental aspect of strategic planning. Small businesses

are particularly susceptible to market fluctuations and economic downturns. A well-crafted strategy includes contingency plans that help navigate these uncertainties without veering off course.

At The Amboseli Group, we advocate for a strategy that incorporates flexibility and continuous learning. As small businesses grow, their strategies should adapt.

For small businesses, strategic planning is your most reliable roadmap. It transforms vision into actionable steps, ensuring that every effort and investment contributes to your over-arching goals. Equip your business with a strategic plan and lead it with clarity and confidence.

Tracy Duhaney is a principal consultant for The Amboseli Group. Contact tracy@theamboseligroup. com of (239) 682-1282.

Page 10 Southwest Florida BUSINESS TODAY ® MAY 2024 BEFORE AFTER facelift? DOES YOUR WWW FORTMYERSCRA COM PROPERTY NEED A COMMERCIAL PROPERTY IMPROVEMENT MATCHING GRANT APPLY TODAY APPLY TODAY

SALUTE TO SMALL BUSINESS

A journey from Brexit to pandemic and beyond

During the Brexit upheaval in Europe, I found myself at a crossroads.

With changing policies in Europe, I embarked on a journey that reshaped my life and paved the way for other health entrepreneurs to thrive in uncertain times.

Moving from Europe to Southwest Florida was risky because it meant, as a functional medicine doctor, I would most likely lose the health practice I had spent 10 years building in Europe.

Taking some time and space to reflect and research. I noticed industry trends, notably the use of more technology.

I decided to join forces with a long-time friend and software developer/marketer. We merged our expertise to form a health care and wellness marketing agency.

When COVID-19 swept the globe, many of my peers faced insurmountable challenges, with numerous practices shuttering their doors.

However, the foresight to relocate to Southwest Florida and pivot my career trajectory shielded me from the brunt of the pandemic’s economic impact.

Our health care marketing agency was a lifeline for practices struggling to maintain a connection with their patients amidst lockdowns and social distancing. Today, we continue to help health professionals engage and attract a steady flow of patients.

This journey is a testament to the power of strategic foresight. For business owners aspiring to navigate their ventures through turbulent waters, my story represents the PIVOT acronym:

• Prepare: Anticipate changes and prepare for them proactively.

• Innovate: Find new ways to deliver value to your customers.

• Visualize: Keep a clear vision of your future self and your business.

• Operate: Adapt operations to suit new market realities and opportunities.

• Transform: Embrace change as an opportunity for growth and transformation. By embracing the PIVOT strategy, entrepreneurs can turn challenges into opportunities for growth and innovation. Use it as a blueprint for future-proofing their businesses against unforeseen challenges.

Dr. Kyrin Hall, a functional medicine doctor turned co-owner of a health care and wellness marketing agency. She is a freelance health journalist, dedicated marathon runner and passionate dog owner. Contact her at kyrin@ digitalshortcutz.agency or (239) 537-9247.

Pink Shell Resort Marina reopens after Ian

When Category 5 Hurricane Ian tore through Fort Myers in September of 2022, it destroyed numerous marinas, including Pink Shell Beach Resort & Marina. The first in the area to begin rebuilding, the resort’s bayside docks are back in operation with a Golden Marine Systems floating aluminum dock array.

Ian’s 19-foot storm surge damaged the first and second floors of the Pink Shell hotel but didn’t affect the building’s overall structural integrity. Resort owner Boykin Management Co. quickly turned the facility into emergency housing for relief workers, contractors and displaced residents. Once hotel remediation was underway, the focus quickly turned to rebuilding the obliterated marina.

Certified by DQS, Golden’s Fort Myers production facility suffered damage but was able to quickly begin building the replacement docks. “Special thanks goes to Mike Shanley and the Golden production crew for their dedication, which facilitated the transformation of our space into a fully operational marina within 14 months, just in time for the season,” said David O’Connor, Pink Shell Marina dock master. “Their commitment to our project was much appreciated.”

Golden 850 Series Single Track System and Golden 100 Series Commercial Gangways are built of 6061-T6 aluminum for exceptional strength and longevity. Integrated E-Tracks now allow Pink Shell Marina to easily add and move cleats as needed for specific vessels. Flexi-Block connectors virtually eliminate noise as dock sections flex and roll from waves and wakes.

The Pink Shell Beach Resort & Marina’s bayside docks are back in operation.

Only five of the 33 internal piles needed to be replaced, meaning new dock sections needed to be very precisely manufactured to fit the existing piles. A longtime Golden dealer, RJ Gorman Marine Construction, installed the main dock and 13 fingers. “Golden did an outstanding job of fabricating the new docks to fit around the undamaged piles,” said co-owner Jared Gorman. “The installation went perfectly.” Endeck composite decking, 12” Golden adjustable cleats, and new 30-, 50- and 100-amp power pedestals completed the rebuild.

Award-winning Pink Shell Beach Resort & Marina is a full-service, 12-acre beachside destination resort. It offers studio, single- and two-bedroom accommodations, each with guaranteed beach views. The resort offers its guests a spa, fitness center, three pools and two restaurants.

Visit pinkshell.com.

SALUTE TO SMALL BUSINESS

Doctor introduces medical weight loss program

Dr. Joseph Bandeira, lead physician and founder of Premier Medical Concierge, unveiled an innovative leap forward in medical weight management: Premier Medical Weight Loss. At the heart of this transformative initiative is the medication tirzepatide, a groundbreaking treatment hailed for its success in weight management. Administered once weekly, tirzepatide ascended as the cornerstone of contemporary approaches to combating obesity and its myriad health repercussions.

Originating from Eli Lilly and Company, tirzepatide’s novel action mechanism orchestrates a dual assault on obesity by targeting essential biological pathways, thus setting new benchmarks in clinical efficacy.

Candidates for medical weight loss are not required to join Bandeira’s concierge practice as a member; the program is available to all qualifying patients. Bandeira can remotely manage weight loss patients who do not live in Southwest Florida and ship tirzepatide prescriptions nationwide for convenient access to effective treatment.

“This pioneering program is poised to redefine the standards of effective weight control, offering hope and tangible results to those who have tirelessly sought to overcome the challenges of obesity,” Bandeira said.

Bandeira emphasizes the pressing need for innovative, comprehensive strategies that not only address but prioritize the long-term well-being of individuals grappling with obesity.

“For decades, we’ve seen remarkable medical strides that have significantly improved the management of cardiovascular risks such as hypertension and diabetes.

We Care About SWFL

Yet, obesity, a critical determinant of these conditions, has eluded the reach of medical innovation until now,” Bandeira said.

Premier Medical Weight Loss goes beyond prescription of medication; it embodies Bandeira’s comprehensive vision for weight management. Each patient embarks on a personalized journey underpinned by a tailored treatment plan that harmonizes tirzepatide with dietary counsel, lifestyle adjustments, and continuous support.

“This bespoke approach can transform lives, manifesting in significant weight loss and enhanced metabolic health, vitality and overall life satisfaction,” Bandeira said.

“Observing the profound impact of our program on patients’ lives has been one of the most rewarding experiences of my career. We’ve seen remarkable success stories, individuals reclaiming their health and discovering new horizons of well-being. It’s a testament to the power of combining medical innovation with compassionate, personalized care.”

With a focus on evidence-based medicine and patient care, Bandeira and his team aim to make a meaningful impact in the fight against obesity and associated health complications. Individuals interested in exploring Bandeira’s program are encouraged to schedule a consultation at his practice by calling (239) 631-6780 or visiting PremierMedConcierge.com.

MAY 2024 Southwest Florida BUSINESS TODAY ® Page 11 Business coaches are our secret sauce! Learn from the best or join our team of the best.
With dedicated space for informa�on: •On our website with a Commercial Real Estate sec�on & directory • In our quarterly Commercial RE Market pullout in both the print & digital versions of SWFBT •With zoned and full-run inserts •With guest column opportuni�es •With digital marke�ng op�ons Commercial Realtors www.swfloridabusinesstoday.com For more informa�on, call Karen at (239) 770-7527 ®
Guest Bandeira

Horizon Foundation making big impact on local economy

New business owners and entrepreneurs often struggle when deciding where to establish roots for the company. They may not know the ideal location for the headquarters, a place that will give them the best opportunity for the organization to thrive in a competitive market.

Here in Lee County, at the Horizon Foundation, all businesses that invest in our organization work together to ensure they all thrive, with one common goal in mind: to support the future of Lee County’s economic welfare. The Foundation stands as a beacon of hope and progress, proving that size is no limitation when it comes to making a positive impact.

The Foundation’s influence extends far beyond its modest scale. Founded in 1991 with a vision of looking to the future, it has provided opportunities for public-private partnerships and businesses to invest in the long-term prosperity of Lee County’s economy.

One of the Foundation’s key contributions lies in its support for small businesses and entrepreneurs. By offering mentorship and access to resources, they empower aspiring business owners to turn their dreams into reality. This support not only fuels the entrepreneurial spirit but also stimulates economic activity by fostering the growth of local enterprises.

Moreover, the Foundation plays a vital role in addressing socio-economic challenges within the community. Through initiatives targeting education, health care and affordable housing, they strive to improve the overall quality of life for residents. By investing in these fundamental areas, the foundation lays the groundwork for a thriving and resilient local economy. Beyond its direct economic contributions, the Foundation serves as a catalyst for collaboration and partnership within the community. By bringing together businesses, nonprofits and government agencies, the organization is fostering a spirit of cooperation that amplifies the collective impact of these businesses on the local economy.

Bill Johnson Jr. is the executive director of the Horizon Foundation and is responsible for bringing in new investors, fostering relationships with existing investors and continuing to support Lee County’s economic growth through strategic partnerships and financial sources. Visit HorizonCouncilFoundation.com.

Social media jumpstarts marketing and sales for small businesses

For entrepreneurs, developing a new product, service or brand and bringing it to market is just the first challenge.

They still need to generate public awareness and for new businesses, the lack of visibility oftentimes leads to lack of sales.

Marketing helps all businesses enhance their presence, especially startup companies and small businesses looking to make a splash. Small business owners in Southwest Florida are capitalizing on the power of social media to generate buzz while keeping an eye on the budget.

Social media is a cost-effective tactic for small businesses looking to dip their toes into marketing before delving into paid advertising, public relations, digital marketing, collateral development and other forms of marketing.

Keep these five strategies in mind when using social media to begin building awareness:

Establish a presence: First, consider the social media platforms that are popular with your target audience. Facebook, LinkedIn, Instagram and YouTube are appropriate for many industries, while Snapchat and TikTok are popular with younger demographics.

Consider organic and paid options: Organic social media posts are seen as authentic, trustworthy and personal. Meanwhile, paid social media marketing helps small businesses reach specific audiences.

Build a photo library: Social media users scroll through their feeds rather quickly and thus

HOUSING PAGE 1

units. The minimum funding award for new construction development is $4 million and the maximum is $20 million.

Eligible applicants for these NOFAs are private non-profit or for-profit housing developers, units of local government and public housing authorities. Applications for Affordable Housing Development must be submitted in Lee County’s online portal by June 26.

These funds are part of the $1.1 billion in CDBGDR funds allocated to Lee County by the U.S. Department of Housing and Urban Development in the wake of Hurricane Ian, which made landfall in Lee County on Sept. 28, 2022.

Under this funding, 51% or more of new multifamily housing units must be occupied by incomeeligible households, and 100% of all newly constructed single-family housing units must be sold to income-eligible households.

Multi-family development has a per unit subsidy cap of $250,000 and requires a 30-year affordability

react favorably to posts with eye-catching images. Create content that uses photos to get followers to stop scrolling and start reading.

Develop a video strategy: Social media algorithms determine what users see in their feeds, and right now, video is king. Live video, behind-thescenes video and instructional/ explainer video is trending. Short-form social videos including Instagram reels and YouTube shorts continue to grow in popularity.

Communicate with followers: Social media followers can be converted into loyal customers. Use messaging tools within each platform to connect with your target audience and respond to questions.

Worldwide, 5 billion people are on social media. Not all of them are potential customers, but social media offers great opportunities to begin connecting with them.

Teri Hansen is founder, president and chief creative officer at Priority Marketing, Southwest Florida’s largest full-service marketing, advertising, public relations, website development and digital marketing agency. Visit PriorityMarketing.com or contact (239) 267-2638.

and restrictive use period. Single-family development has a per unit subsidy cap of $300,000 and requires a 20-year affordability period.

Additional funding for the development of new units may be awarded to future projects, released through another NOFA at a later date or reallocated to address other urgent needs.

The application portal for the LeeCares Hurricane Ian Housing Recovery Program for individuals remains open. The two programs for which individuals can apply are:

• The Housing Rehabilitation, Reconstruction and Elevation program may assist income-eligible property owners to repair, replace and/or elevate property that suffered hurricane damage.

• The Home Purchase Assistance may assist income-eligible home buyers to purchase a qualifying primary residence outside of the flood zone in Lee County.

To view a full list of eligibility requirements and documents needed to apply, visit leeflcares. com. Questions can be emailed to leecares@ leegov.com.

Individuals also may call (239) 382-5453.

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SALUTE TO SMALL BUSINESS

SALUTE TO SMALL BUSINESS

Leadership, culture and family values help small businesses thrive

Operating a small business is no small feat. It requires not just a sound business plan and strategy, but also strong leadership, a positive company culture, and an unwavering commitment to core values. When these elements are in place, they form the backbone of a thriving enterprise that not only succeeds financially but also fosters a sense of fulfillment and satisfaction among its employees and stakeholders. Here at Custom Packaging & Products, with our family building the foundation, we have been embracing these attributes for 50 years.

Leadership

Leadership is key in steering a small business toward success. A strong leader sets the vision, inspires their team and navigates through challenges with resilience and determination. Starting with my father, John Van Horn Sr. back in 1974, leading by example, demonstrating integrity, honesty and a commitment to excellence has been at the forefront of what we do. A winning leadership style fosters trust, respect, and open communication within the organization, creating an environment where

everyone feels valued and motivated to contribute their best.

Culture

A good company culture is essential for creating a positive and productive work environment. It is the shared values, beliefs and behaviors that shape the collective identity of the organization. A culture that promotes collaboration, innovation and inclusivity empowers employees to unleash their full potential and fosters creativity and growth. A culture of appreciation and recognition ensures that employees feel acknowledged and rewarded for their contributions, enhancing morale and job satisfaction. Due to the culture we enjoy, the average tenure per employee at Custom Packaging & Products is 12 years.

Family Values

Family values add an extra layer of meaning

and purpose to a small business. Here at Custom Packaging & Products we are rooted in family values such as integrity, loyalty and compassion. My father, my wife Natalie and I come to work here every day, which creates a sense of belonging and unity among employees, customers and stakeholders. Family-owned businesses often prioritize longterm relationships over short-term gains, building trust and loyalty that extends beyond transactional interactions.

Operating a small business with strong leadership, a healthy culture and family values is a recipe for success. When these elements are cultivated and nurtured, they create a resilient and thriving organization that not only achieves its financial goals, but also makes a positive impact on the lives of its employees and the community it serves.

Ryan Van Horn is the president and CEO of Fort Myers-based Custom Packaging & Products, the longest-standing manufacturer of short-run, lowminimum custom-printed food service papers and specialty printing company in the United States. Contact (239) 205-7720.

SALUTE TO SMALL BUSINESS

SwagUSA promotes manufacturing, veterans

SwagUSA, an industry pioneer in customized promotional merchandise, introduced a groundbreaking approach to brand elevation.

Fueled by a commitment to American manufacturing, supporting veterans and revolutionizing the promotional product landscape, SwagUSA is setting a new standard for businesses seeking to leave a lasting impression while making a positive impact.

Emphasizing American-Made Excellence

SwagUSA takes immense pride in its dedication to American craftsmanship. Every product in our extensive catalog is meticulously sourced and manufactured right here in the USA. By prioritizing local production, we not only ensure unparalleled quality but also contribute to the growth of American industries.

Supporting Veterans and Charitable Giving

SwagUSA is honored to give back to those who have served our nation. Through our partnership with veterans’ charities, 3% of all proceeds go directly towards supporting programs that empower and assist veterans in their transition to civilian life. By choosing SwagUSA, businesses not only enhance their brand but also contribute to a noble cause.

A Unique Approach to the Promo Industry

SwagUSA distinguishes itself through a fusion of cutting-edge customization techniques and a comprehensive range of ecofriendly materials. This innovative combination allows businesses to make a powerful statement while aligning with sustainable practices. Our experts provide personalized consultation and design support,

ensuring that each product perfectly embodies the essence of the brand.

“We are thrilled to introduce SwagUSA’s distinctive approach to the promotional merchandise industry,” said Robert Paul, Sultan of Swag at SwagUSA. “Our unwavering commitment to American-made products, veteran support, and sustainability reflects our passion for reshaping the industry. SwagUSA empowers businesses to not only elevate their brand but also be part of a movement towards a more sustainable and inclusive future.”

With an unwavering focus on American-made excellence, veteran support and a commitment to revolutionizing the promotional product landscape, SwagUSA stands as a trailblazer in the industry. Join us in making a positive impact, one branded product at a time.

Visit SwagUSA.US or contact (877) 260-0002.

Spotlight Dance Company opens at Galleria Shoppes

Spotlight Dance Company announced its grand opening under the direction of Artistic Director Jenna Silk, a sought-after choreographer. Located in the Galleria Shoppes at Vanderbilt in Naples, Spotlight Dance Company will feature recreational classes for dancers and a competitive competition team for dancers aged 5-18.

The company will be offering beginner, novice/intermediate, and intermediate/advanced level classes in a variety of styles including ballet, jazz, lyrical, contemporary and hip-hop, as well as movement disciplines including jumps and turns, conditioning and acro taught by experienced and compassionate instructors.

DANCE See page 15

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SALUTE TO SMALL BUSINESS

federal allocations, Florida has prioritized housing for our neediest citizens and hazard mitigation infrastructure grants to support impacted communities following the devastation caused by Hurricane Ian,” said Florida Secretary of Commerce J. Alex Kelly. “I encourage Floridians to utilize these long-term recovery and disaster mitigation funds to rebuild and make their communities more resilient than ever before.”

Eligible counties include Charlotte, Collier, Brevard, DeSoto, Flagler, Glades, Hardee, Hendry, Highlands, Hillsborough, Lake, Manatee, Monroe, Okeechobee, Osceola, Pinellas, Polk, Putnam, Seminole and St. Johns.

FloridaCommerce conducted a third-party, data-driven needs assessment and held more than 40 in-person meetings with citizens and stakeholders to accurately determine the unmet needs in Hurricane Ianimpacted communities. The data and information collected through these efforts concluded the available funding is not sufficient to meet all needs in the impacted areas. Florida’s state action plan for disaster recovery aims to maximize the available funding to serve the communities and homeowners with the most urgent needs and is scalable in the event additional funding becomes available in the future.

Four counties — Lee, Orange, Sarasota and Volusia — received direct federal allocations and have submitted action plans to HUD for separate review. Lee County will receive more than $1.1

billion, Volusia County will receive more than $328 million for disaster recovery and mitigation efforts, Orange County will receive more than $219 million, Sarasota County will receive more than $201 million.

Rebuild Florida Housing Repair and Replacement Program for Hurricane Ian Recovery

There is $542 million available through the Rebuild Florida Housing Repair and Replacement Program for Hurricane Ian Recovery to repair or replace Hurricane Ian-damaged homes, including mobile homes. Households with one or more of the characteristics identified below will be prioritized and processed in the order that they completed an application.

• Households with seniors aged 62 and above

• Households with children under the age of 18

• Households with special needs or special accommodation requirements

Eligible individuals are encouraged to apply for the program by visiting Ian.RebuildFlorida.gov.

Additionally, FloridaCommerce continues to maximize every available dollar to help meet the needs of Florida homeowners impacted by Hurricane Irma. The Multiple Impact Program prioritizes vulnerable homeowners who have suffered damage from Hurricane Irma and Hurricane Ian.

There is $120 million allocated for the Rebuild Florida Hurricane Ian Multiple Impact Program. At-risk and vulnerable populations with the greatest needs will be prioritized.

Visit the Rebuild Florida Hurricane Ian webpage or email CDBG-DR@ Commerce.fl.gov.

SALUTE TO SMALL BUSINESS

Offshore Sailing School announces return to Fort Myers Beach marina

Offshore Sailing School President and CEO Doris Colgate announced sailing lessons and courses will resume at the Pink Shell Beach Resort & Marina on Fort Myers Beach, starting May 2. The company had to suspend operations on Fort Myers Beach due to marina damage from Hurricane Ian in September 2022.

“We are delighted to return to this favored destination on Fort Myers Beach in our company’s 60th Anniversary year. We know our students will enjoy the many enhancements the Pink Shell Beach Resort has made in the past 18 months to its facilities, marina, beachfront pool area, and restaurants overlooking the Gulf of Mexico.”

Offshore Sailing School instructors will teach basic sailing lessons, 3-day Learn to Sail certification courses, as well as its popular Fast Track® to Catamaran Cruising 7-day course, combining learning to sail aboard a Colgate 26 sailboat and training aboard a big yacht, such as a Leopard 40 catamaran.

The company offers the same courses on Captiva Island at ‘Tween Waters Island Resort & Spa aboard a Colgate 26 and 40’ monohull yacht. Coastal and Offshore Passage Making courses are also offered at these Southwest Florida resort locations. Team building and corporate group

“We are delighted to return to this favored destination on Fort Myers Beach in our company’s 60th Anniversary year. “

— Doris Colgate, Offshore Sailing School President and CEO

sailing and racing events are available at both locations aboard a fleet of Colgate 26 sailboats, designed by company founder/Chairman Steve Colgate.

The school also offers US Sailing certification courses in St. Petersburg and Key West and Scrub Island in the British Virgin Islands. The company teaches a US Powerboating certification course aboard a Moorings power catamaran from The Moorings base on Tortola, British Virgin Islands.

Students receive textbooks to study in advance and can earn US Sailing certification to skipper a boat up to 50’ all in just one week. Resort accommodations are included with the sailing course packages and the company also has no-lodging rates for area residents and those with alternate accommodations nearby.

The company’s head office is at Presidential Court in Fort Myers. Visit offshoresailing.com.

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REBUILD PAGE 1
Offshore Sailing School will resume at the Pink Shell Beach Resort & Marina on Fort Myers Beach, starting May 2.

A tale of mentorship from Lutgert College of Business

Florida Gulf Coast University finance major Belen Findley has always had an entrepreneurial spirit. With a loan from her parents, she started a business at a young age. In a small, purple notebook, she kept track of the tools and inventory she purchased to create bracelets, earrings and hair clips to sell. In the notebook, she wrote the names of neighbors, family and friends who became customers, the date of each sale and the amount paid or owed her.

“It was like an accounts receivable,” she said. “I was 6.” Findley even sold a hair clip to a bald man.

“Sometimes I mention this in job interviews just because it’s funny,” she said.

As a senior, Findley is now facing more of those interviews. But she feels better prepared to enter the competitive job market thanks to the Lutgert College of Business mentorship program. With the guidance of an accomplished FGCU grad as her mentor, she is on a path toward success after overcoming a series of life challenges that started when she was 8.

That was the year Findley’s life turned upside down. Her father developed Parkinson’s disease, and thereafter, her family moved from Chile to her parent’s home country, Peru. In 2012, Findley herself suffered an accident that resulted in a stroke and hematoma. She said medical professionals gave her a 0.1% chance of survival. Surviving that experience convinced her there must be a purpose for her existence.

She went looking for that purpose in the United States. In 2016, she married and moved to Florida. She taught herself English by watching television and

reading. Tragedy struck again when her husband died in 2018.

“I asked God, ‘What should I do now? Should I stay here and try to become someone? Should I go back home? What should I do?’ I felt like I was trying to get the signs and a reason to stay here.”

Findley decided to stay and pursue a college education. “I recognize the necessity of sacrifice, determination and maintaining a positive attitude to achieve my goals,” she said.

She considered many Florida schools before choosing FGCU because of its highly regarded, accredited business college and its promise of real-world business experience. She’ll graduate in December.

This past fall, Findley was chosen as one of 50 students to participate in the college’s mentor program. The semesterlong program started in 2022 with 30 students and has fostered over 168 student-mentor relationships.

At an August kickoff event, Findley was paired with Chelsea Ganey, a 2008 alumna and chief strategy officer at Moran Wealth Management in Naples. They met multiple times over the next

SALUTE TO SMALL BUSINESS

Elite Jets earns top UF honor for Gator-led business

The University of Florida and its Alumni Association are honoring Elite Jets of Naples and alumnus Stephen Myers, Class of 1987, as one of the state’s fastest-growing, Gator-led businesses.

Now in its 10th year, the Gator 100 annually recognizes business owners, leaders and entrepreneurs who are also University of Florida graduates. Elite Jets, a charter aircraft service based at Naples Airport, is one of just three Southwest Florida honorees and the only Collier County business on the newly released 2024 list.

“As a lifelong Floridian and proud Gator, this recognition is deeply personal,” said Myers, executive vice president at Elite Jets. “More importantly, it’s a testament to the dedicated colleagues with whom I serve each day and whose efforts are critical to our team’s continued success and growth.”

At Elite Jets, Myers oversees day-today operations such as flight scheduling, aircraft maintenance, customer service, information technology, sales, marketing and community relations. He also ensures compliance with FAA regulations, manages training and safety

Myers

initiatives and pilots Embraer Phenom 300 and Legacy 500 jets.

Launching his career as an entrepreneur in the tech industry, Myers founded companies that provided IT services, commercialuse drone products and services, custom software development, drone pilot training and instruction, computer forensics, e-commerce solutions and intelligent building automation.

A graduate of Naples High School, Myers earned a Bachelor of Science degree in neurobiology while in Gainesville. More recently, he is a Leadership Florida graduate, Class of 2023.

Myers is certified as a Computer Forensics Examiner through Kennesaw State University, with a specialty in data encryption and security. He completed the Certified Aviation Manager program through the National Business Aviation Association.

four months.

Under Ganey’s mentorship, Findley became a student member of the CFA Society of Naples and subsequently attended several events for women in business. Ganey reviewed Findley’s résumé multiple times, providing input and reviewing changes. The mentor also suggested avenues for networking and discussed possible career paths.

“My dream company will be Google,” Findley said. She can see herself starting as a finance analyst and growing into an executive position. She likes the idea of working for a global brand because of her multinational background.

During a mock interview, Ganey pretended to be a Google executive and asked Findley about her favorite Google product. But Findley blanked out and couldn’t think of a single one. She laughs when she thinks back on it — she loves Google Calendar and plans her whole

DANCE PAGE 13

“Our studio aims to provide an outlet for creativity, exploration, and personal expression to the next generation of young children, pre-teens and teens,” said Silk, the owner. “As dancers move seamlessly through the choreography that we create for them, they’ll not only find joy but also discover self-assurance, purpose, and confidence that they’ll be able to bring with them everywhere they go.”

The new 1,600-square-foot space features two dance rooms where students each week will learn new techniques and perfect choreography. Both rooms are equipped with shock-absorbing non-slip sprung and marley flooring to reduce injuries

MARKETING PAGE 4

table. Our expertise, experience, contacts and dedication are invaluable assets that drive tangible results for our clients. It’s time for clients to recognize and appreciate the true worth of marketing services.

The next time you question the cost of professional marketing services, ask yourself: Would you com-

day with it.

In addition to her mentor, Findley is thankful for the FGCU scholarships she received this year: The Greater Fort Myers Chamber of Commerce Women in Business scholarship and the Suncoast Credit Union First Generation scholarship.

If Ganey could trade places with Findley and go back to her university days, what might she do differently?

“This mentorship program,” Ganey said. “I didn’t have someone doing this when I was in college. I’d also lean into making more connections with faculty and networking and ask more questions about my career options.”

Like Findley, Ganey was a firstgeneration college student. She credits her parents for being supportive but recognizes they were not in a position to help her achieve her career goals. She said FGCU faculty assisted her in successfully navigating the business industry the way a mentor would, including helping her find her first job after graduation.

“One thing I always say about FGCU is that local employers know the quality of the graduates,” Ganey said. “I highlight the close relationships you can have at FGCU with your professors. They’ve had real experience with incredible careers, sometimes in larger cities, that can serve as a network for you. At other schools you might get taught by a teaching assistant, but at FGCU you have access to your faculty, which I encourage students to share in interviews.”

The relationships students like Findley can form with their faculty, as well as with mentors like Ganey, help FGCU graduates achieve professional success.

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday.com/ calendar

while allowing each dancer to practice their favorite moves for optimal performance. Upon walking inside the studio, parents will be greeted with a secured front lobby offering them peace of mind knowing their children are safe and cared for inside. Dancers will also have the opportunity to visit the student lounge, which has been thoughtfully designed to provide dancers space needed to eat, relax and catch up on homework during class breaks.

promise on quality when it comes to your car, health or safety? Your business deserves the same level of care and attention. Embrace the value of marketing and reap the rewards of strategic, effective and sustainable growth.

Trish Leonard is the owner of TLC Marketing & Creative Services. Contact trish@trishleonard.com or (239) 405-8115.

MAY 2024 Southwest Florida BUSINESS TODAY ® Page 15
We’re All Business Follow us: WANT TO KNOW WHERE TO NETWORK? C h e c k o u t S W F B T ' s B 2 B E v e n t s C a l e n d a r w w w s w f l o r i d a b u s i n e s s t o d a y c o m ®
Photo by James Greco Bryn Goldsmith, left, helps Belen Findley choose a business suit at Azul’s Attire, a free professional clothing closet initiative by FGCU’s Career Development Services office. Goldsmith, an FGCU alum, is a career advisor and manages Azul’s. Ganey

A BETTER WAY TO BORROW

Like Thomas Edison, we believe there is always “a better way.” To us, that means being attentive, invested and involved in the efforts of our community’s business owners and residents as we provide them with lending services that empower them to reach their goals.

As a bank with a 5-Star Superior Rating from Bauer Financial, we are standing strong with money to lend. With a history of long-term stability and resilience, we are absolutely committed to remaining well-positioned to honor our promises and protect our banking customers.

Page 16 Southwest Florida BUSINESS TODAY ® MAY 2024
Richard Shera Vice President, Residential & Consumer Loan Officer Kim Nyberg Vice President, Professional & Executive Banking Michael Greenhoe Vice President, Commerical Loan Officer Greg Blurton Vice President, Sr. Commercial Loan Officer
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