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DEO announces $750,000 funds for workforce training

we’re back home,” said Dr. Sandra Kauanui, the school’s founding director. In addition to office space and classrooms, the $10.4-million privately funded facility includes the FineMark National Bank & Trust Incubator, with shared workspaces,

The Florida Department of Economic Opportunity announced $750,000 in workforce training funds available for Floridians interested in pursuing nonagricultural occupations in rural areas through the Everglades Restoration Agricultural Community Employment Training Program. Created and funded by the Florida Legislature and administered by DEO, the Everglades Training Program is designed to meet the changing workforce needs of the Everglades region. This program allows eligible schools and businesses to deliver nonagricultural occupational training to Floridians in Collier, Glades, Hendry, Highlands, Palm Beach and Okeechobee counties. Eligible employers and educational institutions may apply for funding to cover the cost of training or tuition on behalf of eligible applicants. “From my first day in office, I have focused on protecting and restoring the Everglades, while also making sure that Floridians have every opportunity to be successful and competitive in today’s workforce,” said Gov. Ron DeSantis. “This funding will be used to advance both of these priorities and will have a significant impact in the region.” Funding for the Everglades Restoration Agricultural Community Employment Training Program was allocated by the Florida Legislature and will be distributed by the DEO to: - Provide grants to public or private technical or vocational programs for tuition on behalf of eligible students; - Provide matching grants to employers to conduct employer-based training for non-agricultural occupational training; and - Purchase equipment or hire instructors for training purposes. “Governor DeSantis continues to provide opportunities to enhance our state’s workforce,” said DEO Secretary Dane Eagle. “Workforce training is crucial to fueling economic growth, making sure Floridians have the skills they need to succeed, and is vital to the continued growth of our state. We

FGCU See page 20

FUND See page 20

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COMMERCIAL REAL ESTAT Lucas Hall which opened at Florida Gulf Coast University in August, will serve as the school’s home to entrepreneurs.

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Startups, of the economy visionaries fuel Southwest Florida.

Brady Photos by Christine trade to the Southof international offices. about the importance Buqueras talks Lee County Economic Development Director Carlos the first-ever stop at Port Manatee Executive during the Port’s west Florida market

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IN THE NEWS

to Dave Gammon elevated Charlotte EDO director

in the wake of Charlotte County, joinLucienne Pears former director Partners at Babcock ing Kitson and former Business Ranch, elevated and interim Recruitment Supervisor to executive director Dave Gammon Economic Developdirector of the ment Office. face in reGammon is a familiar he development as gional economic three years with his has proven in EDO. County Charlotte continue leading He is excited to like developments several existing page 19

Florida to communities in second one of four host as part of the Lee County was from seven countries welcome companiesTrade Summit. Manatee, annual International International Trade Hub at Port Fort Lauseries visited Organized by The one day Business opportunity ota and Tampa for the 2019 Global Bradenton/Saras derdale, Fort Myers,to 29. 26 Office, Southwest each from Aug. ReEconomic Development and the Southwest The Lee County Chamber of Commerce the event, which Florida Hispanic Association co-hosted gional Manufacturers Gulf Railway. Chile, Colombia, was sponsored Seminole from Argentina, other locales International companies Spain, Peru and Mexico, goods, artisanal apparel, El Salvador, Guatemala, food, coffee, fruits, cooking systems featured wine, snack and state-of-the-art to merchandise companies Lee County industryof founded as part summit showcases during the summit. Trade Hub at Port Manatee, and An expo-style from seven nations markets in Florida and business leaders visiting Summit. The International International Trade advice as a vital link between provides expert See page 6 the second annual in 2014, serves world. The hub TRADE throughout the

ENEURS h SALUTE TO ENTREPR poised for growt and Business Intermediary Proess Advisors experi- a CertifiedMergers & Acquisitions transaction Edison Busin the IBBA ap- Certified designations from ence totaling partner and

GAMMON See

Privacy & Cyber Security d Forum announce

& Cyber SeA special Privacy held on Friwill be at curity Forum 9 a.m. to noon day, Nov. 8, fromNews Community the Naples Daily room. Companies will William C. Huff and insponsor the informational for the community. teractive forum forum is for atThe goal of the clearer undera tendees to gain keep their famito standing of how businesses private. lies, wealth and FORUM See page

in fi$170 fessional a Eric Gall, managing with a concentration proximately for Edison Avenue, won and an MBAthe University of Michigan. broker of record brokerage and lower million. Gall transactions and nance from leading business Gall in business the 2018, 2016 and acquisitions Niehaus, Bro- Assisting middle market mergers Pfeffer, Steven 2014 Business significant changes No. 1 are Michael and Phillip Reda. firm, is announcing kers of Florida Edward Valaitis Business Adto operations. Top Dollar Producer to rebrand itself Pfeffer joins Edison of business The firm has decided over 20 years Award for Southwest Advisors” to better out visors with experience, including 12 as “Edison Business service offerings, Florida, beating busi- transactionbusiness brokerage franchise communicate addedbusiness appraisals, Gall a over 90 other He is years as Southwest Florida. Pfeffer is a including certified appraisals and certiness brokers. owner in Certified certified equipment Business Brokers Board Certified Intermediary, International an and also page 6 strategies. See fied exit EDISON Chairman’s Circle mergers and acquisiBrokerage and led by Association Award winner. Eric holds continue to be tions efforts will 20 years of business Deal Maker Gall. He has over OPENING

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Hoffmann Family buys Hertz Arena, Everblades

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The Hoffmann Family of Companies has entered into an agreement to purchase the Florida Everblades and the Hertz Arena. Plans are underway for a complete renovation of the 8,284-seat, multipurpose arena. The improvements will include enhanced skyboxes, food services and installation of a state-ofthe-art scoreboard. Hertz Arena, which opened in 1998 as Everblades Arena, hosts a variety of events including concerts, Cirque du Soleil, Disney on Ice, boxing and trade shows. The venue offers

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25 suites, two additional ice rinks, a private club and a pub, Breakaway Sports Pub. The arena is also home to the Florida Gulf Coast University Eagles club hockey team of the American Collegiate Hockey Association. “We are optimistic that all of the 330 employees will remain with the Hoffmann Family of Companies,” said Craig Brush, Florida Everblades President and General Manager, who signed a five-year contract and has a commitment from all his senior staff to remain in place. “We are thrilled to be acquired by

A specially focused monthly section exploring the SWFL commercial real estate marketplace.

IN THE NEWS

Fort Myers sixth Business Summit slated for Sept. 20

Holly Bell addresses citrus growers about the 25,000-plus uses for industrial hemp, which can now be grown legally in Florida

Cannabis chief promises rich stash for hemp growers Special to SWFBT Submitted By: Jacob Ogles, Editor

SUMMIT See page 7

When other states started authorizing farmers to grow hemp, it didn’t take long to realize there was no place to sell it. Because no structures had been put in place for processing and manufacturing plants, state officials found themselves rushing a regulatory structure through so farmers could offload their first harvests. Holly Bell, Florida’s first Director of Cannabis, plans to learn from that mistake. She said the Department of Agriculture and Consumer Services will make sure all parts of the burgeoning hemp industry can move forward as soon as new rules unroll later this fall. “When our farmers are ready for a cash flow, we want to encourage them to get going,” she said.

Applications being accepted for the 25th Blue Chip Award The 25th Annual Southwest Florida Blue Chip Community Business Award application deadline is fast approaching. The Blue Chip Community Business Award recognizes successful, small businesses in Lee, Collier or Charlotte County that have overcome adversity to achieve success. Applications must be submitted by Wednesday, Sept. 4. The independent judges select the honoree after all the applications AWARD See page 19

Bell spoke in August at the Citrus Expo and Vegetable and Specialty Crop Expo, where growers from around the region gathered to hear her discuss this new and just recently legal product to diversify their inventory. Just a few years ago, there were no legal reasons to grow cannabis in Florida. Now, medical marijuana dispensaries pop up in more shopping centers each week. Soon, farmers will grow non-narcotic hemp crops. With the 2018 federal farm bill allowing hemp to grow, a budding industry will soon emerge in Florida. The Legislature this year authorized a pilot program for growing hemp in the Sunshine State, and state officials are nearly done weeding through a stack of public suggestions.

GrowFL announced this year’s 50 Florida Companies to Watch honorees, including three from Southwest Florida. Companies to Watch is a statewide competition that identifies companies expected to see significant growth over the next several years. The GrowFL Florida Companies to Watch awards program—now in its ninth year—honors 50 select second-stage companies from throughout Florida for developing valuable products and services, creating quality jobs, enriching communities, and broadening new industries throughout Florida. Chosen from 500 growing second-stage nominations from throughout, Florida, the 50 companies named as the 2019 Florida Companies to Watch honorees generated nearly $1 billion in revenue and added over 900 jobs between 2015 and 2018. Together, the honorees project a 35 percent increase in revenue and 37 percent increase in job growth in 2019 compared to 2018. “These stand-out companies are all led by entrepreneurs, and have demonstrated their capacity and intent to grow,” said Dr. Tom O’Neal, GrowFL executive director. “They also all have critical intellectual property or a niche position that gives them a competitive edge in their markets,” he said. Local honorees include: Cottrell Title & Escrow, Collier County; Mettauer Environmental, Lee County; and VeraData, Lee County . “This list recognizes second-stage Florida companies with passionate leaders who are making a difference in growing and diversifying our economy,” said Jennifer Barrows, GrowFL Chairman of the GrowFL Advisory Board and Business Development Executive with WithumSmith+Brown, PC. Second-stage companies are those

HEMP See page 5

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The Greater Fort Myers Chamber of Commerce has announced an exciting line-up for its 2019 Business Summit, set for Sept. 20. The summit, now in its sixth year, will run from 8 a.m. to 3 p.m. at the Sanibel Harbour Marriott Resort & Spa in Fort Myers. This year’s keynote address is “Communicate Your Way to Success,” by entrepreneur, business coach and international speaker Jason Evers. Evers has traveled to more than 20 countries on five continents

such a prestigious company. Our partnership with the Hertz Corporation and now this new ownership ensures that Hertz Arena will maintain our strong community presence and continue to be the number one choice for entertainment in Southwest Florida.” The team and the arena were previously owned by Peter Karmanos, founder of Compuware Corporation and prior majority owner of the Carolina Hurricanes in the National Hockey League. “Simply put, without the support of

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IN THE NEWS Collier names Pelican as ‘Business of the Wire Month’

During the July ty Commission 9 Collier CounWire was named meeting, Pelican ty ‘Business of the Collier Counthe Month’ and recognized by was the a manufacturing Board for being County for over leader in Collier 40 years. Pelican Wire President Ted Bill, who received the are truly honored award, said “We Collier County to be named the Month’ for July.‘Business of the Since moving AWARD See page

Gov. DeSantis announces job growth grants

Gov. Ron DeSantis the Florida Departmentannounced of Economic Opportunity Florida are acceptingand Enterprise economic development project proposals for the Florida Job Growth Grant Fund. $40 million is available to fund training and public job projects that support infrastructure growth and employment in Florida. “We know

the frastructure projects importance inand workforce training has on economic development,” said DeSantis. “The Florida Job Growth Grant Fund will help Florida communities ensure they GRANTS See page

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Dr. Sandra Kauanui (left) and Noemi Ailynee Ramirez, Y. Perez (right) Jessica Sales, with - TIF Shark Daisy Montanez, Tank winners

Alondra Estrada Swap & Shop teamNeika Exulus, Young entrep reneurs share ideas, earn award s

Special to SWFBT Submitted By: Noemi Y. Perez Southwest Florida tion’s business-theme students in The Immokalee Foundad summer camp entrepreneurial recently shared ideas their Tank event modeled and garnered awards during a Shark The four-week after the popular TV show. was a partnership Business Management Pathway Coast University’sbetween the foundation and Floridacamp Gulf developed businessInstitute for Entrepreneursh ip. among them: finding plans that solved problems Students common clothes on a budget; centric finances; handling ñera; and findinggetting better sleep; planning studenta quincearestaurants suitable stricted diets. for people with reStudent teams gave presentations about ences, startup costs, their target audiprojected profits, marketing other aspects of entrepreneurial plans and Dr. Sandra Kauanui, enterprises at iTECH mokalee. Judges FGCU Director spoke during the for of Entrepreneurs Smart Companies the presentations were: Brian in Imevent. hip, Rist, The Smart Companies executive chairman; Sofia Blanno, gram allows shoppers to arrange tor of corporate intern; and Matthew Turner, Hertz The through social an app, then physically to buy, sell or swap items direcFirst place awards responsibility. central location exchange those in Immokalee. items at a Shop team of Neika of $500 each went to the MentorUs, Daisy Montanez Exulus, Jessica Sales, Alondra Swap & smart financial an app that encourages students and Ailynee Ramirez. Estrada, decisions, earned interested in dressing Aimed at students for team members second place of to make fashionably on $250 each Alex Soriano, a budget, the pro- ie Etienne, Azael Simon-Quirino Je’an Espinoza, Myrlandand Simson Devesaint.

Fort Myers Mayor

Special to SWFBT Submitted By: Karen P. Moore,

launches Divers ity Committee

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more inclusive city. Publisher Student Hailey Countryman asked her employer, Sanibel Captiva “It is never too the Mayor if he munity Bank, Comlate to give up had to FGCU’s College on diversity whom a team of advisors Education. your prejudices.” of Henry David Thoreau for guidance. Since he could rely on said, “We In a recent interview she can’t really say question was no, the answer to that ing to be representative we are tryat that moment Fort Myers Mayor derson felt Henof our city’s derson has known Randy Hen- a team. inspired to create just such residents and community if we don’t have diversity Ndiang’ui wanted Florida Gulf Coast University on the to make She sure the Mayor explained the council itself.” was prepared ter Ndiang’ui for professor Dr. Pe- road ahead committee drew about 10 years and asked him, for the its 18 members was a guest speaker and from the commu“Are in his class, “In- really able to handle the truth?” you nity, representing troduction to Diversity,” diversity project moved The ethnicity, forward. in Novemgender and sexualin race, ber. Henderson Beth Countryman, asked students Hailey’s moth- tity. “We can’t be a committee idenhe could do to what er, became make Fort Myers up of old white made involved with men and think the project, going a which led to we are a $25,000 donation to be in charge of diversity.” from DIVERSITY See page 11 Payment Plans Available • Discounted Merchandise Parking Options Discount • Presale • Private Parties & Exclusive Gifts on Hertz Arena Concerts & Family Shows Buy Any 19/20 & Get A $20 Membership Pack FORD’S GIFT & ‘BLADES TOTE CARD BAG Valid on any NEW

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CBIA presents 2021 building industry panel

The Sales & Marketing Council of Collier Building Industry Association will present “Deconstructing the Construction Industry,” its annual building and real estate industry panel, on

FGCU opens Lucas Hall Florida Gulf Coast University’s newest structure is a 27,000-squarefoot, three-story paradise for the entrepreneurial minded. It officially opened in August. A throng of wellwishers, including faculty, students, alumni, donors and community members gathered to christen the facility known as Lucas Hall. “To have access to a building like this means I have a space to work in, a space where I can collaborate with my professors, a space where I can collaborate with my peers,” said Andrew Morris, a senior in FGCU’s Daveler & Kauanui School of Entrepreneurship. The building’s opening is a watershed moment for students, staff and faculty. Since fundraising began, they have recited a similar refrain: “We need a home.” Starting in late 2018, before it was elevated to a school within the university, the entrepreneurship program operated from FGCU’s off-campus Emergent Technologies Institute. The opening of Lucas Hall enables entrepreneurship students to take all their classes on the main campus for the first time. “It’s very meaningful because

Photo by Tiffany Shadden/FGCU Director Sandra Kauanui and FGCU President Mike Martin, right, celebrate the opening of Lucas Hall – home to FGCU’s Daveler & Kauanui School of Entrepreneurship – as its namesake, David Lucas, looks on.

IN THE NEWS Wednesday, Oct. 20 at the Hilton NaPace Center for Girls ples. announces exec director Led by moderator Ryan Benson, principal of A. Vernon Allen Builder, panelists include industry experts Nick Casalanguida, senior vice president of Development for Barron Collier

PANEL See page 3

Pace Center for Girls, a nationally-recognized program that provides education, counseling, training and advocacy for girls and young women, announced Jennifer Cellitti will serve

as the executive director of Pace’s Lee Center, which was effective July 14. Serving previously as program director and social services manager at Pace Lee, Cellitti first joined Pace in 2018. She has worked as a clinician and PACE See page 5

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Southwest Florida BUSINESS TODAY ®

SEPTEMBER 2021

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MANUFACTURING

Pelican Wire takes ‘new normal’ to new levels

While a global pandemic, by pure definition, is a wholly disruptive event, Naples manufacturer Pelican Wire has used this time to double down on its long-term strategy of diversity in revenue and investing in its people. Though Pelican Wire has been a longtime member of the Southwest Florida manufacturing community, the organization itself has evolved from being a ‘family company’ into a ‘family of companies.’ With prior acquisitions of Rubadue Wire and KerriganLewis Wire, the Wire Experts Group came into being. Ted Bill, Wire Experts Group CEO, said, “Our focus on business diversity and acquisitions served us well during the pandemic. While one portion of the business was down, another would be strong.” Sister company Rubadue Wire, in Loveland, Colo., has

For more business news, visit www.swfloridabusinesstoday.com continued to post record quarterly numbers in sales and production. “We are optimistic about the future,” Bill said. “Demand for our products has never been stronger. We are planning for the business to stay strong through 2022.” Pelican Wire also continues to outperform and remains poised for ongoing growth. The other central focus of the organization has been its people. “Despite the challenges over the last 18 months, the real key to success is our people,” Bill stated. “Finding the right people for our business is still our number one issue. That’s why during the pandemic we kept our whole team, even when the amount of work available didn’t justify it.”

Since that time, both locations have made multiple hires and continue to search for great talent in numerous growth positions. “The pandemic required us to connect with our employee-owners in new ways,” Bill continued. “We’ve learned a lot in this process and will continue to use these new skills as we shape our future.” As Wire Experts Group looks beyond a ‘post-pandemic’ environment toward multi-year planning, all indications remain strong for market growth, as well as provide increased value for its employee-owners. “While there are supply line issues to resolve for many of us in manufacturing, our financial forecasts remain strong, we remain confident in our people and hope to see all our Southwest Florida manufacturing partners growing and prospering through these times,” Bill concluded.

PANEL PAGE 1 Companies; Thomas J. Jones, principal/director of design for JMDG Architecture Planning + Interiors; John M. Gleeson, senior vice president of Development Services for Premier Sotheby’s International Realty; Claudine Leger-Wetzel, president of sales and marketing for Stock Development, and Rich McCormick, Southwest Florida

Division President for Pulte Group. The 2021 panel is sponsored by B-Squared Advertising. Doors open at 5:30 p.m. for networking and heavy hors d’oeuvres; the panel presentation will take place from 6:15-7:30 p.m. Cost is $30 for SMC members; $35 for CBIA and NABOR members; $50 for non-members. Register online at www.cbia.net/ news/calendar, call (239) 436-6100 or email Nancy@cbia.net by Oct. 8.

GOMO Travel recently accompanied a 94-year-old World War II veteran from Newark, New Jersey to Palm Beach so that he could be with his daughter.

GOMO Travel announces launch of assisted travel services in SWFL GOMO Travel announced the launch of comprehensive assisted travel services available from its headquarters in Cape Coral to domestic and international locations. The company recently relocated its headquarters from the Jacksonville area. Founded by 30-year nursing and medical sales veteran Kerri Johnson, GOMO Travel provides conciergestyle assisted travel services. With travel predicted to increase throughout 2021 and into the post-pandemic future, Johnson and GOMO’s travel companions help senior citizens, their families and people of all ages take advantage of opportunities to travel freely and on their own terms. “We are here to help normalize assisted travel so that seniors or anyone who needs assistance can travel, whether it’s to visit family, for necessary medical appointments and treatments, for relocation purposes, or simply because they want to,” Johnson said. To date, GOMO Travel has completed nearly 100 trips spanning approximately 200,000 miles, earning consistent praise from its clients.

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday.com/ calendar “We were out of town when mandatory evacuations from Hurricane Dorian were imposed on my mother’s senior living center in Florida,” said client Keith W. of Cape Cod, Mass. “We called GOMO Travel and they swiftly and safely moved her out of harm’s way.” “As COVID cases increased in early 2020, it became necessary to travel from Florida to Honolulu to bring our sister back to a memory care home,” said client Fran C. of St. Augustine. “It was amazing to see our sister, despite her advancing dementia, instantly trust and bond with Kerri, who even coaxed her into using a wheelchair for the first time. She truly has a gift to make everyone feel safe and secure.” GOMO Travel has aggressive expansion plans, and currently seeks registered nurses and travel companions to join its growing travel team.

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SEPTEMBER 2021

Getting the most out of your media buy Good business owners understand the value of efmessage to get desired results. fective advertising and what it adds to their bottom A few things to keep in mind: line. ● Make sure the placement is tarEach year, budgeting allows for media buys, such geted. While you certainly want a lot as newspaper and magazine ads, television and radio of eyes to see it, they need to be the commercials, billboards and digital advertisements. correct eyes. Find the right balance But with so many opportunities and sales reps knockbetween traffic and relevancy. ing on the door, how do you know what works best ● What are your audience’s and will bring the most return on investment for your needs? Use your audience research to business? show them that you understand them, First, you need to do some planning to determine then explain how your product or serwho your target audience is, conduct market research, vice will solve their problems. BY CONNIE establish a budget and create goals. ● Create an attention-grabbing This information will help to define which chan- RAMOS-WILLIAMS headline. All ad copy is important, nel (opportunity) is best for your business to invest in Guest Columnist but many ads live or die by the headbased on optimal client or customer reach, while also line. Your headline should catch — helping to estimate cost. and keep — your audience’s attention. After you’ve done some planning, you’ll want to ● Keep your brand consistent. Keeping your consider working with a media buyer to help navigate brand image the same throughout all advertising makes the various advertising opportunities available. A mean impression and helps people recognize and rememdia buyer is well-versed in the art of negotiation and ber you. works with media outlets on your behalf. ● Finally, make sure you have a call-to-action. In some cases, a media buyer is able to get up to Once someone sees your ad, what do you want them to 50% off the regular rate of an ad because of his/her do next? Without a call-to-action, the ad is seen, then buying power. forgotten. Your audience should know exactly what to They will present you with media buys that best do next or where to find more information. meet your needs and goals while staying within your budget. They work to weed out lackluster opportuni- Connie Ramos-Williams is the president and chief ties so you can focus on the day-to-day operations of marketing officer at CONRIC pr + marketing, a leadyour business. ing creative agency with offices in Fort Myers and As the media buying process is underway, it’s time Naples that specializes in branding, digital marketing, to think about the design and placement of the ad. Sim- public relations, graphic design and website developply getting an ad seen is not enough to get customers ment. Visit conricpr.com, email info@conricpr.com or to walk in the door. Ads need to deliver a memorable call (239) 690-9840.

www.swﬂoridabusinesstoday.com PUBLISHER Karen P. Moore PRINT EDITOR & ASSOCIATE WEB EDITOR Jacob Ogles PRODUCTION MANAGER Jennifer Ogles PHOTO REVIEWER Scott Toner PRINT AD DESIGNERS Jennifer Ogles Robert Brown DIGITAL MEDIA DESIGNER & EDITOR Michelle L. Hudson WEBSITE ASSISTANT Angelica Torres

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Area inventor oﬀers answer to runoﬀ What are the issues with most fertilizers? 1. Fertilizer ends up in our drinking water. 2. Fertilizer that is part of the runoff problem, that contaminates out Beaches each year. 3. F e r t i l i z e r should only be used every 12 weeks. There is a solution, and it will help all the people on our West Coast of Florida or anyBY KEN BOYCE where Right now, there Guest Columnist is only one fertilizer that will not leach into our water systems. The first fertilizer to receive a U.S. patent, that can be used throughout the year and is 100% safe— for our lawns, plants, orchids, indigenous, shrubs and our trees. K & K Super - Blend, with all natural ingredients, won’t leach into our water systems; it is safe to be used throughout the year, no restrictions. As consumers, we all must be mindful of what runoff does, not only to our water but to our environment, with catastrophic results. K & K Super - Blend has been available for over 12 years. All must become diligent in saving our water, and at the same time, enjoy our heathy beautiful green lawns, plants, orchids, indigenous shrubs and trees. Ken Boyce is the inventor and CEO of K & K Super – Blend Fertilizer. Contact him at kksuperblend@comcast.net or (239) 470-2742.

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MANUFACTURING

Cogent Bank expands Association Banking Group

Cogent Bank, a full-service business and personal bank, announces the expansion of its Association Banking Division after its first successful year in the Southwest Florida market with an initial banking center in Fort Myers and another scheduled to open in Naples. As more condo and homeowners’ associations come online each year with continually growing needs, Cogent is the local banking partner with the expertise to serve these needs. To support this expansion, Cogent has hired George McDonald as lead client service specialist for its Association Banking Division. McDonald brings to Cogent over 20 years of banking experience and most recently managed multiple property management, homeowners’ and condo associations at a large regional bank. He now joins a team of experienced professionals with Cogent who have helped manage over $500 million in association deposits and understand the specific needs of this industry. Cogent’s Association Banking Division’s benefits feature evergreen hurricane and emergency lines of credit, fully electronic signature cards and modern receivable solutions, including lockbox, self-enroll automated clearing house and credit cards with website integration. A robust software integration with most major property management software is also included.

SEPTEMBER 2021

Southwest Florida BUSINESS TODAY ®

Page 5

GUEST COMMENTARY After pandemic, infrastructure spending to aid ailing business ecosystem We applaud the U.S. Senate’s decision to pass the bipartisan infrastructure bill that will create a strong foundation for small business recovery postpandemic. The COVID-19 pandemic has highlighted the needs and vulnerabilities of our nation’s 30 million small businesses, particularly those in underresourced communities. Our recent survey revealed that 19% of small business owners say their business conditions are declining compared to the previous month, and 27% of businesses reported they may not survive past the next six months without additional funding or market changes. Moreover, women and entrepreneurs of color were disproportionately denied the full COVID federal relief funding they needed to help their businesses stay afloat. Our nation’s failing infrastructure has exacerbated problems with our business ecosystems. Small businesses need a healthy public infrastructure to obtain supplies, get their goods to market, enable their employees to work efficiently and survive extreme weather events. Moreover, many small busi-

nesses in low-income and rural areas have struggled to maintain the online customer base they built during the pandemic without access to high-speed Internet connections. We are glad that the Senate has passed a bipartisan infrastructure bill that includes critical investments that will help secure a more solid path for small businesses on their road to recovery, and we look forward to the House of Representatives BY JOHN ARENSMEYER passing the legislation forthwith. Although the bipartisan infrastructure bill is a necessary first step to economic recovery, we are disappointed that the package will be paid for in part by pulling billions of much-needed dollars from the U.S. Small Business Administration’s Economic Injury Disaster Loan grant and loan programs. While economies are reopening around the country, business is not back

WalletHub ranks best states to start business With the COVID-19 pandemic leading to more than 200,000 permanent business closures but the country starting to recover, the personal-finance website WalletHub released its report on 2021’s Best & Worst States to Start a Business, as well as accompanying videos and expert commentary. To determine the most fertile grounds for planting and growing new ventures, WalletHub compared the 50 U.S. states across 28 key indicators of startup success. The data

set ranges from financing accessibility to COVID-19 cases to officespace affordability. WalletHub released ratings on starting a Business in Florida ranking 1st as best and 25th as average: • 4th – Avg. Growth in Number of Small Businesses • 14th – Labor Costs • 25th – Availability of Human Capital • 24th – Avg. Length of Work Week (in Hours) • 25th – Cost of Living

to “normal” for many small business owners. There is still a substantial pool of money left in the pot of emergency relief funds, now inaccessible to hard-hit small businesses waiting and hoping for this already allocated assistance. In fact, according to our survey, of those businesses who applied for the EIDL advance, 28% are awaiting a decision from the SBA about their advance, and 23% were denied. The bipartisan infrastructure bill creates opportunities for small businesses to grow and thrive, but more is needed. We look forward to Congress continuing to work to strengthen America’s future by passing additional legislation with components from the Biden administration’s American Jobs Plan and American Families Plan not contained in the bipartisan bill. John Arensmeyer is founder and CEO of Small Business Majority, a national small business organization that empowers America’s diverse entrepreneurs to build a thriving and equitable economy. Learn more at smallbusinessmajority.org.

PACE PAGE 1 administrator in the mental health field for 18 years. During her time at Pace, she managed all programmatic components of the center and Reach program and worked on behalf of the approximately 150 girls served each year at the center. Pace Center for Girls began serving girls in Lee County in 2007. “I feel privileged for this opportunity to lead such a fantastic group of talent at Pace Lee” Cellitti said. “I am especially grateful to the outgoing Executive Director Meg Geltner for her

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday.com/ calendar guidance over the past several years. “Pace Lee is strong today because of her tireless work in providing girls and young women an opportunity for a better future.” Cellitti

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SEPTEMBER 2021

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MY Shower Door signs football player to represent brand One of Florida’s fastest growing companies, MY Shower Door, announced it officially signed University of Michigan rising freshman football player Peter Simmons III to represent the MY Shower Door brand. Simmons is the son of the former Bonita SpringsMayor Peter Eric Simmons and a proud Bishop Verot alumnus. MY Shower Door may be the first in Florida to sign a college athlete since the NCAA announced its new rule that went into effect as of July 1 allowing college athletes to monetize their name, image and likeness. “We are proud to partner with Peter Simmons III to promote our brand and more importantly to continue our mission of supporting youth entrepreneurism and sports,” said MY Shower Door co-owner Bill Daubmann. “Our team at MY Shower Door is excited to follow Peter’s college football career with the Wolverines and proud to have him representing our company.” A local hometown football star, Simmons was an offensive lineman for the Bishop Verot Vikings and a 2021 graduate of Bishop Verot High School located in Fort Myers. After receiving numerous college offers, the 6-3, 305-pound Simmons committed to the University of Michigan Wolverines on Nov. 26. Now a freshman with the Wolverines, Simmons looks for-

ward to a stellar career in the Big 10. “This is such an exciting time for college athletes, and I am honored to represent MY Shower Door during my college football career with the Wolverines,” Simmons said. “I think it is great that the NCAA now allows college athletes to be rewarded and compensated for our name and likeness. It is very exciting to have our hard work and dedication over the years recognized. As the fourth consecutive generation to attend the University of Michigan, and having my great grandfather being part of the team that dug the hole for the Big House in the 1920s, this truly is a dream come true.” This may be the first time a Florida-owned company has signed a college athlete, but it’s not the first time MY Shower Door has stepped up to support local youth and entrepreneurism. The Daubmann family who owns MY Shower Door / D3 Glass, has been instrumental in developing and supporting high school mentorship and internship programs in Southwest Florida. The company recently hosted the region’s inaugural Workforce Signing Day celebrating several dozen high school graduates who officially signed on to work with top companies in the area after graduating and completing internships.

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Alikay empowers women in Ghana Popular hair care and beauty brand Alikay Naturals is creating a positive impact on the shelves in the U.S. and in communities in Ghana. Founders Demond Campbell and Rochelle Graham-Campbell have always valued natural, homemade ingredients in their products. Alikay Naturals continues to source their authentic shea butter directly its women-owned businesses in Ghana, where the ingredient originates. “Using organic ingredients in our products connects me to my Jamaican roots in all sorts of beautiful ways,” said Graham Campbell. “Sourcing ingredients like Shea Butter from Ghana incorporates the cultural and authentic side of our brand’s purpose. Our philanthropic efforts in Ghana not only support our fair-trade practices, but it provides opportunities for the people of Ghana too.” By engaging in fair-trade practices, Alikay Naturals continues to support natural ingredients, women empowerment, community development and cruelty-free business practices. It has been able to expand business to source from many villages throughout Ghana. By engaging in fair trade practices, Alikay Naturals can ensure that its shea butter producers are always compensated fairly. This work has directly impacted an initiative to build new schools and villages within these communities. Alikay Naturals is proud to

“Standing by our company’s promise of beauty without compromise, we always source Ghana ingredients responsibly and advocate for fair trade followed by the intricate process of product formulation and ingredient testing.” — Demond Campbell , co-founder of Alikay Naturals take a stand for women’s rights and actively fight poverty. “Standing by our company’s promise of beauty without compromise, we always source Ghana ingredients responsibly and advocate for fair trade followed by the intricate process of product formulation and ingredient testing,” Demond Campbell said. “It’s about supporting the development of farming in Ghana and working communities so that they have more control over their futures and can protect the environment in which they work in. We’re happy to be part of that bigger picture and cause.” For more information about Alikay Natural’s philanthropic and charitable efforts, email alikaycaresfoundation@ alikaynaturals.com.

Bill Daubmann co-owner of MY Shower Door celebrates signing University of Michigan rising freshman Peter Simmons III with the Simmons family.

Get noticed with print with marketing Many marketers live in a world of digital marketing with the belief print has no place in their communications. Although some may consider direct mail marketing as “old school,” nothing could be further from the truth. The reality is that consumers respond when businesses communicate using a combination of mail and digital marketing. Not only do national brands profit from direct mail marketing, but smaller businesses benefit too. Smaller businesses may not have the time or manpower necessary to dedicate to social media at the level needed to boost inquiries and sales. Direct mail is a wonderful way to stay in front of your clients and prospects without your competition knowing what you have to offer. For the best results, marketers continue to rely on print as a vital component of their marketing mix because it bridges the gap between the tangible and digital worlds and many times breaks through the sea of overwhelming advertising that we’re bombarded with in our daily digital lives. In most situations, direct mail becomes the driver to brand awareness and credibility. How can you trust a business if you only meet them online? Put it on paper if you want to gain credibility. Direct Mail is one of the most trusted communication tools and continues to hit the mark when combined with digital for brand awareness and to lead consumers to your website or front door.

Most products and services are discovered oﬄine through direct mail, catalogs, and television. This is where the credibility factor plays an important role. When a product or service becomes relevant to conBY SUE sumer needs, they LAMPITT are more likely to Guest Columnist click through online ads and if a discount or special offer is included in your oﬄine advertising this can expedite closing the sale or at the very least make your brand a contender in their final purchasing decision. Building a cross media platform that includes both digital and direct mail with personalization, QR Codes or Purls (Personal URLs) will expand the marketing cycle by driving that message and bring the prospect to the next level of your plan by leading the recipient to a landing page or website to receive more information and provide opportunities to order, build credibility or receive a special offer. When given the opportunity, capture information from your prospect to learn more about what is most relevant to them and build your online and offline contact list. Most people are happy to share their contact information

MARKETING See page 22

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SEPTEMBER 2021

Southwest Florida BUSINESS TODAY ®

Page 7

Tax credits that can beneﬁt building owners Many building owners are leaving significant money on the table because they don’t know about or they may disqualify themselves from many of the government-approved business tax credits. For example, do you own a commercial building – for manufacturing, warehouse, distribution, retail mall, medical office, hotels, rental offices or residential rentals? If so, you qualify for an engineering-based cost segregation study. This tax credit has been around for decades, and it is surprising how few building owners put this extra cash in their pockets. Engineering-based cost segregation accelerates your building and improvements that must be depreciated over 39 or 15 years and moves 30-50% of it up into the next tax year. This immediately frees up your business money for other uses. Many CPAs will accelerate line-items on your depreciation schedule, such as putting landscaping or parking lots into a 15-year life category. Although that is a nice benefit, this is not engineering-based cost segregation. Most tax professionals are only equipped to segregate very few line-items. However, an engineering-based study will place value on numerous systems and accelerate such items like flooring, lighting, molding, specialty electrical, site drainage, roof, HVAC and much more. Engineering-based studies often therefore produce 20-40% greater results for building owners. More money in your pocket. That is why many CPAs contract Engineeringbased Cost Segregation studies for their building owner clients. Facts about engineering-based cost segregation: 1. Cost segregation studies are affordable and the ROI can be significant; 2. Cost segregation studies are frequently performed on buildings with a cost basis as low as $200,000 (including renovations); 3. Cost segregation studies will perform well on buildings that are brand new, newly purchased, or buildings that have been

in service for many years; 4. Engineering-based studies will identify 25-50% of building costs that can be accelerated. This method is beyond the scope of what tax professionals will typically identify; 5. With a cost segregation study, there is no need to amend your tax return; and 6. cost segregation studies do not trigger an audit. Don’t miss the 100% boBY RICK nus: If you purchased a comPERRY mercial property after Sept. 27, Guest Columnist 2017 and before 2023, you can receive a 100% bonus on your depreciation. In 2023 or after, this bonus will reduce by 20%. Building owners who take advantage of this one-time per building tax credit now will reap more cash tax credit. This means nearly every component identified as accelerated in a cost segregation study for a building acquired after Sept. 27, 2017 can be fully depreciated in the first year of service. Think what you could do with that money now instead of waiting 39 years? Increased Section 179 expensing: Now includes the following items: roof, HVAC, fire protection and alarm systems and security systems included in improvements made to non-residential commercial buildings. This still includes personal property and is expanded to include tangible personal property in residential rental units. 1031 exchanges – only include real property: Personal property can no longer be included in a 1031 exchange. Cost segregation can be applied on newly acquired building’s depreciable basis to help offset the effects of recapture on the sale of personal property. Partial Asset Disposition (PAD): Allows an owner to write down the cost of items removed during a renovation as well as the cost of removal and disposal. Taxpayers can receive a tax deduction in the current year as this is a “use it or lose

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday.com/calendar it” opportunity. Fail to capture it in the current tax year and lose the ability to write it down. PADs yield a permanent tax savings at the time of sale by reducing building basis and recapture costs. Qualified Improvement Property (QIP): Qualified Leasehold Improvements, Qualified Retail Improvements and Qualified Restaurant Property have been placed with QIP. QIP has a 15-year recovery period and is eligible for 100% bonus depreciation. A QIP is an improvement to the interior (with some exclusions) of any nonresidential real property placed in service after the date the building was first placed in service. You can now retroactively apply bonus depreciation to QIP with cost segregation. Tangible Property Regulations (TPR): Look for an engineering-based cost segregation company that assists commercial property owners with complying with TPR, that includes the 13 building systems to assist in making capital versus expense decisions. The current expenditure must be compared to the current replacement cost of the building component. You will need a report that identifies the depreciable basis of each building system along with the current replacement cost of each building system. If this is not done right, you will likely pay more taxes than necessary. Building owners and CPAs, don’t miss the opportunity to contact me today for further information or for a free engineering-based cost segregation study. Rick Perry is Managing Member of Your Strategy Partners, a business and tax incentive consulting firm in Bonita Springs. For more information on Engineering-based Cost Segregation studies, contact him at rick@yourstrategypartners.com.

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Page 8

Southwest Florida BUSINESS TODAY ®

Listen to mom on how to boost event revenue Mom always said to think before you act. I challenge you to listen to your inner mom now as the United States rushes back to embracing in-person events. About 75% of brand marketers have resumed live, in-person experiential marketing according to analysis by experience relationship management firm AnyRoad. But they may be missing out on a revenue channel that revealed itself during the pandemic. During 2020, forward-thinking organizations transformed their events from in-person to livestreams. Training seminars, conferences, trade shows, awards presentations and charity fundraisers went virtual, broadcasting their content to viewers. New tools were adopted for mainstream use, from the simple Zoom platform to full blown multimedia solutions using production crews made up of professional video, lighting and sound and web engineers. But before you automatically revert back into planning that next in-person event, listen to that wise, motherly voice in your head. Think before you act. What are you sacrificing by doing 100% in-person events? Audience reach. Brand awareness. Social media engagement. Revenue. In 2020, M&M Multimedia partnered with various organizations to help produce livestream events which generated more than $2 million. These productions allowed organizations to reach existing and new audiences and expand brand awareness both locally and globally. We learned valuable lessons during 2020 from being behind the scenes in the planning, execution and evaluation of a variety of livestream events. For example, events made available online opened doors to an expanded audience who normally would not participate in-person, either due to cost, inconvenience, geogra-

phy or other barriers. We learned broadcasting events made it easier to leverage the engagement tools built into social media platforms. Social media sharing and tagging leading up to and during livestream events expanded audience reach and brand awareness. We learned significant amounts of incremental revenue can be generated by offering a livestream option to complement an in-person event. Yes, people will react to professional production and BY RANDY open their wallets from the comfort of MITCHELSON their home or office. Guest Columnist The demand for in-person events has returned. Brands are embracing that rapidly, as are consumers. More than two-thirds (68%) of consumers reported they are once again experiencing them in-person, as of May 2021. But listen to mom and think about the lessons learned from livestreaming events. Don’t miss out on the opportunity to produce hybrid events that offer both an in-person and virtual option. By doing this well, organizations can continue to expand their audience reach, tap into new revenue sources and boost brand awareness and social media engagement. Randy Mitchelson, APR is vice president of sales, marketing and public relations at M&M Multimedia, providing creative and cost-effective video production, website development and digital advertising solutions for marketing and public relations campaigns. Call (239) 234-1734.

Punta Gorda Airport wins FDOT’s project of year The Florida Department of Transportation named PGD’s Runway 15-33 Rehab & Extension its 2021 Commercial Service Airport Project of the Year. The honor was bestowed to PGD’s CEO James W. Parish at the Florida Airports Council Annual Conference held in Jacksonville. Each year, the FDOT presents awards honoring superior achievement in the categories of Aviation Professional of the Year, Distinguished Aviation Service, Commercial Service Airport of the Year, Commercial Service Airport Project of the Year, General Aviation Airport of the Year, and General Aviation Airport Project of the Year. In order to be considered for the Commercial Service Airport Project of the Year, the project had to demonstrate a significant contribution to airport development, sustainability, efficiency, capacity and/or safety. Both Runways 15-33 and 4-22 were identified in PGD’s Master Plan as high-priority projects essential to the local economy and to meeting the FAA’s minimum service levels. By extending Runway 15-33 by 593 feet to provide a length of 6,286 feet, PGD will be able to maintain existing air carrier operations when Runway 4-22 is closed for rehabilitation later in 2021. The Charlotte County Airport Authority’s innovative project team also incorporated essential safety and operational improvements to maximize the airfield for all its users, including general aviation pilots, on-site flight schools, medical air transport, charter services and public services. The Airport Authority partnered with Kimley-Horn on the engineering and design and contracted with Ajax Paving Industries of Florida for the construction. “I am proud of how our team took a holistic approach to

project management. They worked together to implement additional safety improvements while maximizing resources,” Parish said. “The project also required close coordination with federal and state funding partners, tenants, inspectors and contractors to ensure milestones, budgets and grant assurances were met.” PGD’s Runway 15-33 Rehab & Extension project also included the following enhancements: • Runway 15-33’s improved design eliminated a known FAA “hot spot” at the intersection of Runway 9 and 15. For decades Runways 9 and 15 were connected, posing collision/ runway incursion risks. The new design not only decoupled the runways, it added Taxiway Connector E1 for safe and easy access to Runway 9. • It also realigned Taxiway D to have a full 90-degree connection to Runway 4, which greatly improved visibility for pilots. • Taxiway H was added as a connector to the new extension, and Taxiway A was realigned to run parallel with Runway 4-22. • This project also included new blast pads to reduce erosion from jet blast, and runway grooving and drainage improvements to reduce standing water. • Approximately 14 acres of airfield wetlands were filled to minimize wildlife attractants – resulting in a 50% reduction in strike reports over similar timeframes in the previous two years. • In addition, a T-Hangar access road was realigned to avoid safety area encroachments due to revisions to the displaced threshold for the Runway 15 End. • At the Runway 33 End, a roadway was realigned to avoid encroachment into the new Runway Protection Zone.

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Goodwill hiring 60 for three store openings

Goodwill Industries of Southwest Florida is opening three stores over the next three months, and they are now hiring to staff the new stores. The Bonita Springs Goodwill recently closed to move to a new location on Bonita Beach Road (next to the Planet Fitness). The new location is more accessible and has a better flow of shoppers. Plans are to open the new Bonita Springs store within the next week, with an official ribbon-cutting ceremony shortly thereafter. Shoppers are advised to watch Goodwill SWFL social media for exact dates. The Goodwill on Del Prado in Cape Coral closed several weeks ago to allow for the move into the newly renovated, more spacious addition at the same site. Thanks to negotiations by Piedmont Companies, Goodwill SWFL was able to expand its store square footage and add a much-needed Community Resource Center for the Cape Coral community, while renting the property at an affordable rate for the nonprofit. The Del Prado Goodwill planned to open in August. A new boutique, blue, will open Fall of 2021 on Annunciation Circle in the town center of Ave Maria, near the university. The boutique offerings will cater to the local Ave Maria community, with an emphasis on the college students at the nearby Ave Maria University, in addition to the merchandise found at the other blue boutique in downtown Fort Myers. Goodwill Southwest Florida is a nonprofit organization that utilizes the selling of donated goods to employ more than 800 individuals. Through community philanthropy, grants and sponsorships, they are able to support more than 24,000 individuals a year as they work towards independence through Goodwill’s disability services, employment training and support, housing and small business development.

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Priority Marketing achieves a ﬁrst at FPRA Golden Image Awards Priority Marketing won the Florida Public Relations Association’s top three honors during its 2021 Golden Image Awards competition, becoming the first firm in the awards program’s 64-year history to sweep the highest honors. Overall, Priority Marketing won 16 awards, including two Grand Golden Image Awards and the organization’s highest annual honor, the Dick Pope All Florida Golden Image Award. The Golden Image Awards is FPRA’s statewide competition that recognizes outstanding public relations programs while encouraging and promoting the field of public relations. Winners represent the best examples of innovation, planning and design. “We’re incredibly happy to see FPRA recognize our team’s exceptional work, but we’re especially proud to see our work deliver phenomenal results for our clients,” said Priority Marketing President and Senior Creative Director Teri Hansen. “Each of our award-winning entries helped raise awareness and support for important causes, and it’s truly gratifying to know that we’re making a difference in the lives of our clients and community.” FPRA announced winners of its 64th annual Golden Image Awards on Aug. 10 in Orlando. Priority Marketing was recognized with the following awards:

Teri Hansen, APR (bottom left), Melissa Mitchell, APR, CPRC (middle left), Emily Golden (top left), Nicki McTeague (second from right) and Holly Boldrin, APR, CPRC (far right) • Dick Pope All Florida Golden Image Award, Golden Image Award and Judges’ Award for developing, publicizing and executing Guadalupe Center’s virtual fundraising event, Circtacular, a circus-themed extravaganza that drew more than 100 paid registrations and raised $1 million to support transformational educational programs.

• Grand Golden Image Award, Golden Image Award and Judges’ Award for the development of a compelling public service video for Kids’ Minds Matter, which raised $2.6 million at the nonprofit’s annual Secret Garden Gala fundraising event. • Grand Golden Image Award, Golden Image Award and Judges’

Protect your business from cyber threats Question: I am concerned with the recent rash of cyber theft and ransomware activity. What can a small business with limited resources do to protect itself? Answer: The Benjamin Franklin axiom “an ounce of prevention is worth a pound of cure” is as true today as it was then. Consider the following key cybersecurity tips to protect your small business: 1. Your employees are the first line of defense in protecting your business from cyber threats. Educate them regarding basic security practices including strong computer passwords that should be changed every three months. Also, never open unfamiliar attachments. Make sure a separate user account is created for each employee. 2. Employees should only be given access to the specific data systems that they need for the their jobs. 3. Administrative privileges should only be given to trusted IT staff and key personnel and no one should be allowed to install software without their permission. 4. Consider multifactor authentication that requires additional information beyond a password to gain entry. 5. Backup important files daily and store them offsite or in the cloud. 6. Installing the latest firewall security software, web browser and operating system is the best defense

against viruses, malware and other online threats. Run a scan after each update with anti-virus software. 7. If your employees work from home, ensure that their home system(s) are protected by a firewall and the latest security software. 8. Make sure your Wi-Fi networks are secure, encrypted and hidden. Make sure your router does not broadcast the network name. This is important for both office BY GRAY and work from home computers. POEHLER 9. If you use a laptop computer Guest Columnist make sure they are safely stored when not in use. 10. Talk to your insurance agent about Cyber Liability Insurance. This coverage can be added to a business owners policy or commercial liability policy. It will protect your business assets by covering your legal defense costs, and any settlements or judgements if you are sued. Also, public relations and other expenses you may incur to salvage your reputation and recover from the incident.

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Award for the creative execution of an eye-catching invitation for Guadalupe Center’s virtual fundraising event, Circtacular. • Golden Image Award and Judges’ Award for the creation of an annual impact report enabling Guadalupe Center to educate community members about its success while raising $128,933 to support transformational educational programs. • Award of Distinction and Judges’ Award for launching Unmasking the Epidemic, a public service campaign and virtual event that generated $1 million for Kids’ Minds Matter while raising awareness of the need for mental health services during the pandemic. • Award of Distinction and Judges’ Award for conceptualizing and implementing Mental Health Mondays, a series of Facebook Live conversations for Kids’ Minds Matter that reached more than 1.2 million people in less than six months. • Award of Distinction for raising awareness of Fort Myers Brewing Company’s six-pack craft beer fundraiser, Adyn Strong, that raised $6,000 to help a local family pay medical expenses for an 8-year-old boy with leukemia. Prior to the statewide competition, Priority Marketing in April earned eight awards, including two coveted Grand Image Awards, through the FPRA-Southwest Florida Chapter’s Image Awards.

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday.com/calendar

THREAT See page 22

... of public radio listeners hold a more positive opinion of companies that support the informative programs of NPR.

... of PBS viewers agree that its sponsors are committed to quality and excellence.

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Page 10

Southwest Florida BUSINESS TODAY ®

SEPTEMBER 2021

MANUFACTURING Technology eliminates most coronavirus, variants in one second Energy Harness Corporation’s Active Airflow UV-C technology has been proven in a series of laboratory tests to kill 99.998% of the virus that causes COVID-19 and variants, in just one second of exposure. With variants continuing to spread worldwide, the Active Airflow UVC-C Fixture provides one of the most effective defenses against the spread of the novel coronavirus. “It’s so significant because, unlike vaccines, it makes no difference if the virus morphs or adapts. This technology damages the organism at a molecular level, making it equally as effective regardless of the variant,” said Peter Lehrer, senior vice president for project development at Energy Harness. Energy Harness Corporation’s Active Airﬂow UV-C technology has been provEnergy Harness’ Active Airflow en in a series of laboratory tests to kill 99.998% of the virus that causes UV-C Fixture works by circulating COVID-19 and variants, in just one second of exposure. indoor air and applying a large dose of high-energy UV-C light as the air had been inactivated - the maximum Korea, a university affiliated research passes through the device. The UV-C sensitivity the testing mechanism can center focused on developing prevenlight sanitizes the air, releasing clean measure. tive vaccines and treatments for infecair back into the room. “To know that our technology tious diseases. Due to safety concerns, Testing involved exposing SARS- maxxed out the testing equipment, most disinfectant products tested in CoV-2 (the virus that causes CO- that’s a pretty exciting moment. It the U.S. use surrogate pathogens, VID-19) to the UV-C LED modules says that we’ve got the ultimate CO- harmless microorganisms with similar contained in the Active Airflow Fix- VID killer on our hands,” Lehrer said. properties. ture for one-, three- and six-second The lab results are particularly sig“Most of the third-party test results intervals. In each case, researchers nificant because the device was tested we’ve seen for other products on the found that 99.998% of the virus nuclei on live SARS-CoV-2 at KR Biotech in market show efficacy between 90%

For the latest news on COVID-19 and its effects on SWFL businesses, visit www.swfloridabusinesstoday.com/ covid-19-tips-for-business/ and 99% and a rare few have been closer to 99.5%. And almost every one of those were only tested against virus surrogates,” explained Michael Fischer, president of Energy Harness Corporation. “With 99.998% effectiveness against SARS-CoV-2, our Active Airflow UV-C technology definitely outshines the competition.” In addition to its efficacy against coronavirus, Active Airflow UV-C technology is proven to be more than 99.9% effective against tuberculosis, pneumonia, influenza and other deadly pathogens. Energy Harness Active Airflow units can be found in schools, hospitals, outpatient centers, libraries and offices across the nation. The fixture is safe, quiet and is easily placed in a drop ceiling or wall-mounted, making it convenient to install in public spaces of any size or type. The fixture is available for distribution across North America. For more information, please visit energyharness.com/UVC.

MANUFACTURING

Norman Love expanding manufacturing space in Fort Myers Seagate Development Group is expanding packing, fulfillment and warehouse space for Norman Love Confections on Westlinks Drive in Fort Myers. This 19,200-square-foot facility will cover four units – two of which were once adjacent spaces occupied by other companies – to suit Norman Love’s future growth. The project scope includes electrical, plumbing, mechanical and HVAC components. The Seagate team

is working on refrigeration equipment via demolition, metal framing and drywall, restaurant-kitchen-grade ceilings and the reconfiguration of fire sprinklers, among other details. Crews will dedicate the last few weeks of the expansion to insulation, drywall, flooring, finishes and inspections. These factory-style units are projected to be complete next month – ahead of schedule and just in time for

the beginning of Norman Love’s Christmas production. “Norman has such a profound influence on Southwest Florida and many other areas. We’ll always be proud to help him do business – from the movement of equipment to increased storage space and labor efficiency,” said Matt Price, CEO and partner at Seagate Development Group. “Relationships like that are the cornerstone of this company.”

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SEPTEMBER 2021

Southwest Florida BUSINESS TODAY ®

Page 11

BUILT TO LAST

Home to over 1,000 manufacturers employing close to 13,000 workers, manufacturing in Southwest Florida is alive and well. From power boats to cutting-edge medical devices and world-class chocolates, these dynamic businesses create value and jobs within the region. The manufacturing sector continues to attract investments and grow at an accelerated rate. And it shows no sign of slowing down.

AVERAGE ANNUAL WAGES

54,781

MANUFACTURING

46,666

MANUFACTURING IN SWFL

12,165

The number of employees currently working in SWFL’s manufacturing industry as of 2020.

CAREERS & SALARIES

ALL INDUSTRIES

$97,718

Industrial Production Manager 100K

WHAT'S BEING MADE IN SOUTHWEST FLORIDA? • Medical equipment

• Fluid management solutions

• Printing and Signage

• Medical supplies • Wire products

• Machine tool Manufacturing

• Motorcycles

• Water & Gas filtration systems

• Lubricants

• Hurricane protection

• Distilleries & Breweries

• Furniture

• Landscaping supplies

• Concrete

• Chocolates

• Boat lifts

• Tooling

• Frozen Foods

• Boats

• Private Label cosmetic manufacturing

• Building Supplies windows/doors

• Railroad equipment • Mining equipment

Yearly Salary (USD)

$72,301

Industrial Engineers

80K

$42,390

60K

Machinists

40K

$37,523

• Shipping and Containers

Welders 200

Sources: FL Research and Economic Database Application; FL Dept. of Economic Opportunity Data supplied by: CareerSource SWFL

300

400

500

600

700

800

Number of Employees Graphic and banner art supplied by ConRic PR & Marketing

SRMA

The SRMA brings new resources to the table

On June 14, I was hired as the SRMA’s new execu�ve director, as the board of directors agreed a full-�me director was needed to make the associa�on thrive and a formal rela�onship with FloridaMakes brings a new dynamic to SRMA members. While we have a page on our website providing bullet points of our value proposi�on, it doesn’t contain the passion I and our board members have for manufacturing. In one form or another, I have been involved with manufacturing for exactly 30 years now. No ma�er what my �tle or role has been, it was always my goal to help the company as a whole and the family of employees within. I now bring that passion to the manufacturers within our SWFL region. I have many goals for the SRMA, with the most obvious one being the growth of our membership. The SRMA wants every manufacturer, in every niche market, to become members. The more members we have, the more engagement between manufacturers there will be and the more learning from each other will occur. We don’t need to steal trade secrets from each to make our individual companies be�er, just share best prac�ce ideas. Look at the beer brewing industry for example – most collaborate to form large events for their patrons, brew special releases together, even promote each other – all of which has re-

sulted in individual and industry growth. Our broad category of manufacturing can have the same results if we follow similar principles. Events such as our Manufacturing Mastermind Summit are only successful with collabora�on between ROB HARRIS manufacturers. The SRMA has always orchestrated great educa�onal events, including roundtables, webinars, seminars and lunch-andlearns. And we will con�nue to do so. Plant tours will become a primary focus of events, with the goal of having a minimum of six per year. Working with our Business and Resource Partners, we’ll bring training opportuni�es to you, both private within your company, and open enrollment so you can send just one or two employees to be trained. And while we will always focus on local providers, now that the SRMA is oﬃcially a part of the FloridaMakes Network, we have vast resources in all business areas around the state at our ﬁnger�ps. It is Dave Ferguson’s (our FloridaMakes Business Advisor) job to match resources with your needs. With over 40 years of manufacturing experience and specializa�on in Process Management (Lean

Six Sigma, Kaizen, Toyota-Kata, etc.), you should be taking advantage of his variety of no-cost assessments and insight. Lastly, it is healthy to become a part of your community, both manufacturing-related and within the general community. We just recently unveiled our Adopt-A-School program, which will not only help manufacturers ﬁll their pipeline with future hires, but it’s also a way for you to give in a philanthropic manner to your local community. At minimum, please visit our website and sign up to receive our newsle�ers. It will keep you upto-date on forth coming events and manufacturing news. Did I convince you to join the SRMA? Cost cannot be an excuse, as our manufacturing membership can be as low as $100, no ma�er the size of your business. Visit www.srma.net/whyjoin-srma/ for more informa�on. Together, let’s make the manufacturing industry thrive in Southwest Florida. Rob Harris has been in the manufacturing industry his entire professional career, primarily in the printing and signage sector. He has served on many non-proﬁt association boards over the years, from trade/industry associations to youth soccer organizations. He can be reached at rob@srma.net.

Page 12

Southwest Florida BUSINESS TODAY ®

SEPTEMBER 2021

LEE COUNTY

‘In migra�on’ brings talent, interest from business community

The Lee County market is experiencing unprecedented commercial growth and it is projected to con�nue into the future. This growth was expected to occur over �me but the pandemic has accelerated development. At the same �me Lee County is seeing a major in migra�on of new residents, which is also having an impact upon commercial growth. Single-family housing permits are up over 24% over last year and the interes�ng fact is that it is not the usual suspects moving in. In an area usually dominated by re�rees moving in, Lee County is seeing a good share of in migra�on of working-age people. According to U.S. Post Oﬃce data, the largest feeder states have been New York, California and Ohio. Presently, Lee County ranks as the 12th highest in migra�on county in the U.S., according to CoreLogic, a data analysis company out of Irvine, California. Interes�ngly enough, Cape Coral, according to the U.S. Postal Service, was the No. 1 city in the U.S. for reloca�ons, according to address change data. The in migra�on of working-age residents is important throughout the county, but especially to Cape Coral and Lehigh Acres, which house much of our workforce in the County. Further evidence Lee County’s workforce is evolving is EMSI’s most recent scorecard. According to the 2020 EMSI Talent A�rac�on Scorecard, Lee

County was ranked No. 10 in the U.S. and the highest rated county in Florida. While many coun�es in Florida see posi�ve migra�on numbers due to re�rees, Lee County’s job growth of 11% and skilled occupa�on growth of 16% indicate its migraDANA BRUNETT �on includes working-age adults. We are also seeing an increase interest from remote workers as they can live and work anywhere and many are choosing to take advantage of Florida’s sunshine and friendly tax environment. Manufacturers, technology and medical related ﬁrms seek these popula�ons and the fact Lee County is growing its popula�on of skilled labor is not going unno�ced. Demand for space and new construc�on by out of market companies has increased tremendously over the past few years and we’re seeing signs of that trend con�nuing. Another aspect to our growth in these areas is the reloca�on of companies from up north and out west to Florida. Lee County is experiencing this element as well as small and medium-sized companies are seeking a more favorable tax environment while

LEE COUNTY CELEBRATES MANUFACTURING MONTH Join the growing manufacturers and corporations who have made their home in Lee County, FL, where opportunity awaits. Now is the time to learn more about Lee County’s growth, business climate, quality of place and more by visiting LeeCountyBusiness.com. To explore potential investment opportunities, tax benefits and in-depth information on Lee County’s Opportunity Zones, visit LeeCoBiz.com.

2201 Second Street, Suite 500 Fort Myers, FL 33901 239-533-6800 • edo@leegov.com LeeCountyBusiness.com

moving to an area where they can transi�on more easily into re�rement. Lee County and our educa�onal partners are not leaving this growth and the skilled labor force development to chance. There is a concerted effort to increase the skill levels of exis�ng residents through access to schooling and training, development and expansion of technical colleges and cer�ﬁcate comple�on programs are being introduced. There is a special emphasis on creden�al stacking including micro and rapid creden�aling in all the skilled trades. All-in-all, Lee County is well posi�oned to entertain more manufacturing-related businesses and we are preparing our exis�ng workforce for the future. While tourism is s�ll a large part of our local economy we are bringing more balance to our economic make up, which is good for all of us as we con�nue to grow. Dana Brunett possesses over 30 years’ experience in economic development in New York and Florida, managing economic development organizations and small business lending programs. He is currently Business Development Director for the Lee County Economic Development Oﬃce. Contact him at (239) 533-6813 or dbrunett@leegov.com.

SEPTEMBER 2021

Southwest Florida BUSINESS TODAY ®

Page 13

NAPLES CHAMBER

Manufacturing, food produc�on diversify Collier economy

Understanding the need for economic diversifica�on has been a key driver of Collier County’s interest in manufacturing in recent years. But while tradi�onal manufacturing opera�ons con�nue to grow and flourish, the county has also experienced significant growth in food produc�on and manufacturing opera�ons. Since 2018, the gross regional product of food manufacturing in Collier County has grown nearly 15%. And Collier County isn’t the only community seeing growth in food manufacturing. Within the five-county region of Collier, Lee, Charlo�e, Hendry and Glades coun�es, the gross regional product of food manufacturing has grown nearly 24% between 2018 and 2020. The growth within Collier County can be a�ributed to a variety of factors, not the least of which is the success of the Florida Culinary Accelerator @ Immokalee. Opened in 2018, the members of the county-run culinary accelerator can choose from a range of customize hours and plans to prepare, cook and package their culinary products for distribu�on. Nearly two dozen businesses making a variety of products, ranging from hot sauce to human-grade dog food, are currently housed in the accelerator. The accelerator has been a launching point for several up-and-coming opera�ons and success stories are emerging from the organiza�on. One of those success stories is Carina’s Manufacturing. Owned by Reshma Tannasee, Carina’s makes a

variety of products, including sauces, dips and marmalades. The company has been contracted to produce several private-label products for establishments including Wynn’s Market and Oakes Farm’s Seed to Table MELANIE SCHMEES and has been in discussions to distribute products more widely. Due to the Carina’s success, Tannasee is on track to graduate from the accelerator into her own manufacturing facility. Although the accelerator has increased interest in food manufacturing and produc�on, its members aren’t the only contributors to the county’s growth. Founded by a group of high school students in 2014, Taste of Immokalee has grown to into a well-known food manufacturer. Taste of Immokalee products, which include salsa and hot sauce, can be purchased online or in supermarkets and profits are used to fuel the nonprofit youth entrepreneurship program. A new entrant in the market is Everglades Dis�llers. Juan Calderon opened the veteran-run, family-owned dis�llery in June at the Immokalee Airport. Calderon produces vodka in Florida-inspired flavors, such as orange, watermelon-pineapple and jalapeno, and plans

to release a whiskey later in the year. While it has been exci�ng to watch these homegrown opera�ons grow and thrive, many face the similar issues, such as limited industrial space or zoning concerns, as tradi�onal manufacturers. We must con�nue to work with local, regional and state government to promote business-friendly policies to ensure these businesses, and so many others like them, can con�nue to ﬂourish in Collier County and beyond. As our community con�nues to look for ways to diversify the economy, it is exci�ng to see a growing segment of the manufacturing industry embracing aspects of our tradi�onal economic story. Food manufacturers are not only crea�ng products that can be enjoyed by local consumers, but also crea�ng a synergy with agricultural opera�ons within Collier County. Melanie Schmees joined the Greater Naples Chamber of Commerce in March 2019. Prior, she served as a compensation analyst at HealthCare Appraisers. As Director of Business and Economic Research at the Chamber of Commerce, she conducts business retention and expansion visits, heads economic research and analysis initiatives and coordinates with governmental, utility and not-for-proﬁt organizations critical to economic growth marketing, services or contacts. To contact her, email melanie@napleschamber.org

CAREERSOURCE SOUTHWEST FLORIDA

CareerSource Southwest Florida seeks to meet the region’s workforce needs Manufacturing is shining in the state of Florida and CareerSource Southwest Florida is here to assist all manufacturers in the five-County area of Southwest Florida. CareerSource Southwest Florida is part of a statewide (24 regions) employment and training network. We connect manufacturers to qualified professionals. CareerSource Southwest Florida is a nonprofit so our services and programs are at no cost. Not only can we assist with recruitment and job matching, applicant pre-screening, private interviewing facili�es, and job fairs/hiring events but there is so much more CareerSource Southwest Florida can provide to manufacturers throughout the Southwest Florida area. We are experts at labor market informa�on and can assist you with any and all hiring needs and improvements within your opera�ons. One of your most powerful tools is a vast online labor exchange system called Employ Florida: www.employflorida.com One can create job listings, search for candidates, review job market trends. CareerSource Southwest Florida also provides programs where a manufacturer can be reimbursed for training

BILL WELCH

“Not only can we assist with recruitment and job matching, applicant pre-screening, private interviewing facilities, and job fairs/hiring events but there is so much more that CareerSource Southwest Florida can provide to manufacturers throughout the Southwest Florida area.”

costs including a local program called the On the Job Training program that will offset the cost of up to six months of job training in qualified occupa�ons for new hires. Lastly, we have established rela�onships, like the Southwest Regional Manufacturers Associa�on’s Educa�onal systems, including the Tech schools that specialize in programs for Manufacturing like iTech, and FloridaMakes, a statewide resource for manufacturers. We can also assist with introduc�ons to other community partners that can help with startups, maintaining or improving opera�ons or efficiencies, or possible growth plans. Partners may include the Economic Development offices of the various coun�es, SBDC, Banking, Insurance or HR resources. The Mission for CareerSource

Southwest Florida is simple – to ini�ate and support effec�ve strategies through collabora�on with business, educa�on and social services to facilitate the development of programs and ac�vi�es that reduce dependency, encourage personal growth and provide economic benefits to individuals, businesses, i.e. manufacturers and communi�es of Southwest Florida. Give us a call to have a more indepth discussion regarding your manufacturing needs and how CareerSource Southwest Florida can be of assistance. Bill Welch is an Account Executive with CareerSource Southwest Florida with 30 years of experience in staffing and consulting employment services. Since 2001 he has helped businesses start and grow in SWFL. Contact Bill at (239) 931-8200 or wwelch@ careersourcesouthwestflorida.com.

Page 14

Southwest Florida BUSINESS TODAY ®

SEPTEMBER 2021

HENDRY COUNTY

Hendry County offers host of manufacturing opportuni�es With several projects underway across the County, including the development of an airport, it is no surprise manufacturing companies are star�ng to look at Hendry as a land of opportunity. Manufacturing and distribu�on companies are seeing the value Hendry has to offer due to its loca�on in the State and the expanding logis�cal networks that will be developed for moving freight and cargo in the future. The County has been ac�vely preparing for new industries such as manufacturing and warehousing and has put measures into place to foster their growth and success. Industrial space has been strategically designated along the main corridors running through the County. With over 3,000 acres of space available today and the op�on of providing more, we believe manufacturing businesses will be able to find a site that allows them regional mobility while offering lower opera�onal costs. In 2020, six manufacturers made the move to Hendry. They will produce everything from hotel supplies to food products and some are reloca�ng from as far away as New Jersey. Amongst them, two new companies are already hard at work in the County preparing their facili�es. Walls Up USA is building in Clewiston. They are a

KEITHA DANIELS

“con-tech” company and the next genera�on in residen�al and commercial construc�on. They are changing the way homes and buildings are built through incorpora�ng the latest technological and innova�ve advances. Walls Up intends to construct a 100,000-square-foot facility in Clewiston’s industrial park and

create 100 jobs. Custom Stainless Steel Equipment is a family-owned and operated business for more than 40 years by three genera�ons. Construc�on on their new facility in LaBelle is underway and should be complete late 2021 or early 2022. The company has a three-phase expansion plan and intends to create 75 jobs for Phase 1. Manufacturers moving into Hendry are invited to work with Hendry’s Adult and Workforce Development School. They have a very hands-on approach and invite collabora�on with business leaders. The school has grown in a short period of �me into a mul�-campus opera�on training skilled workforce. With mul�ple classes oﬀered in areas such as welding, HVAC and mechatronics, employers can ﬁnd the skilled workforce they need.

HENDRY COUNTY

In Hendry County, we believe in a personalized, hands-on approach in understanding the needs of our business community. From workforce to location search, we are here to assist you with finding your spot in Hendry. In fact, students in 15 secondary and post-secondary career and technical educa�on programs earned 857 industry cer�fica�ons in 2019 and Hendry ranked No. 1 as the top earner of industry cer�fica�ons in rural districts in the state. In Hendry County, we believe in a personalized, hands-on approach in understanding the needs of our business community. From workforce to loca�on search, we are here to assist you with finding your spot in Hendry. Keitha Daniels is the Director for the Hendry County Economic Development Council. She has worked for the Board of County Commissioners over the past seven years with a focus in economic development. To contact her, email keitha@hendryedc.com

Southwest Regional Manufacturers Association Sponsored By

Dual Event:

Industry 4.0 Seminar Who should attend?

Why attend?

C-Level management Operations management Production management I.T. management

Centrally located between coasts Abundance of large tracts of land No impact fees Expanding road networks

Plant Tour @ MY Shower Door D3 Glass Who should attend?

Any manufacturing employee wanting to learn and see best practices in action.

The future operation of an international cargo hub airport Opportunity to expand for a fraction of the cost Offering certifications and apprenticeships www.hendryedc.com | 863-675-6007

We are in the 4th Industrial Revolution and you do not want to be left behind! Find out what Industry 4.0 is, why you should be implementing its elements, and what will happen if you ignore it.

Lunch will be served at noon. $10 for SRMA Members $20 for non-SRMA Members

Why attend?

We can all learn from each other, and what better way to do so than from the shop ﬂoor. Come observe, ask questions, and take home a few nuggets of information you can implement in your facility.

Friday, Sept. 24 10:45 a.m. - 2:30 p.m. MY Shower Door D3 Glass 16431 Domestic Ave. Ft. Myers, FL 33912 Register now online: www.srma.net/category/events Dual event agenda:

10:45 - 11:30 a.m.: Industry 4.0 seminar 12:00 - 1:00 p.m.: Lunch and networking 1:00 - 2:30 p.m.: Plant Tour

SEPTEMBER 2021

Southwest Florida BUSINESS TODAY ®

Page 15

What does the future of development look like in Estero? Special to SWFBT Submitted By: Karen P. Moore, Publisher The Village of Estero’s Community Development Director Mary Gibbs and Estero Planning And Zoning Board member James Tatooles presented to local commercial real estate agents and investors regarding Village plans for commercial development. Tatooles shared, “The formation of the Estero Council of Community Leaders was critical to stopping the City of Bonita Springs from annexing Estero. On 12/31/14, the Village was formed.” He continued, “We didn’t want the Village to just be fruit stands and gas stations; residents wanted controlled growth.” Gibbs noted approximately 80% of the property in Estero is comprised of planned developments and the Village has very little vacant land left. She added, “Estero wants to maintain high standards for development— particularly regarding architectural design and landscaping.” The first land development code was recently adopted by the Village Council. Gibbs pointed out it 1)

streamlines the development process, combining the two pre-existing development boards, and 2) allows many items to be decided by the newly-formed Planning, Zoning & Design Board without going to the Village Council. Gibbs stated, “The PZDB has the most power, not the Village Council, as some might believe.” She advised her audience, “When seeking commercial project approvals in Estero, whether large or small, meet with Village staff so you better understand 1) the approval process and learn about potential issues before you get too far along, and 2) Village expectations for qualified projects. Most importantly, these pre-application meetings are free and we are happy to meet with you.” When asked how the housing needs of younger potential residents are being met, Gibbs replied, “There are a ton of apartments being built right now—and not just luxury projects—along with a lot more multi-family.” When asked if there is a place for start-ups or the trades businesses, she shared, “Current zoning is only for heavy industrial and that is very limited.”

Future projects include the Lee Health property encompassing 40 acres at the southwest corner of U.S. 41 and Coconut Road, zoned for mixed use. A second project is on 100 acres at the northeast corner of U.S. 41 and Williams Road, across from the Hertz building, which could be used for 300 commercial units/100 residential units. Village properties include 62 acres at the corner of U.S. 41 and Corkscrew Road, zoned for mixed use, potentially including a park that utilizes the river features. Another project is the West Bay high-rise, a five-acre island site designed to be higher than current zoning allows. A public hearing has taken place, and the project is now under staff review, Gibbs noted. Estero Crossing is yet another project; mixed use, 43 acres, near I-75, south of Corkscrew Road. “This project is now under construction,” Gibbs stated, “with 330 apartments and 60,000 square feet of commercial space, including some nice restaurants.” The final project, she concluded, is along Corkscrew Road: GL Homes is currently working on a development plan for single family homes located on 400 acres.

Antaramian name makes its return to Naples’ Fifth Avenue South During the 1990s, Antaramian Development Group made a name for itself by developing a series of highprofile buildings along Naples’ Fifth Avenue South, transforming the Avenue into the world-class shopping and dining district it is today. Now, decades later, the Antaramian name is making a return to Fifth Avenue South. ADG4, a firm founded by four well-known real estate and development professionals with ties to the original Antaramian Development Group, has assumed management over a large portfolio of buildings, totaling nearly 60,000 square feet in the downtown area. The collection of buildings was assembled over the years by the Meftah family and includes the Landmark Building at 300 Fifth Ave. S.; Belair Building at 340 Fifth Ave. S.; Commerce Building at 350 Fifth Ave. S.; and Terrazza Building at 494 Fifth Ave. S. The portfolio also includes the Anchor Building at Eight Street and 12th Avenue South. “We are delighted to once again be involved in the evolution of Fifth Avenue South and downtown Naples,” said Peter Carroll, property services director for ADG4. “Most of these buildings are highly leased and generally full.

The Landmark Building on Fifth Avenue South. In our role as the management firm, ADG4 will be responsible for property management, leasing and asset management.” Founded in 2019, ADG4 provides an array of residential and commercial property management and development services through a group of related entities. The partners are each devoted to providing property owners and development partners with a high level of service, leveraging their extensive experience and knowledge of the community. The firm’s principals have more

than 70 years of combined local experience. They are: • Zahra Antaramian – field operations director: Antaramian’s family created many innovative properties, helping transform the City of Naples more than perhaps any other organization. Before starting AGD4, Antaramian served as a construction consultant for prominent real estate developers and managed custom home construction projects. Born and raised in Naples, Antaramian attended the University of Miami. She is an avid supporter of Captains for Clean Water and is heav-

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ily involved in efforts to restore the natural flow of water to the Everglades. • Bob Frazitta – managing member: Frazitta has had his fingerprints on many well-known Naples properties, including commercial buildings along Fifth Avenue South and residential estates in Old Naples and Port Royal. Frazitta serves as the financial and operations specialist. He has built a reputation for excellence in asset management, contractor negotiations, budgeting, financial strategic planning, operations and quality assurance. Frazitta attended Bentley University. • Charles Thomas – principal: Thomas has more than 40 years of real estate experience, having been responsible for the planning and entitlement of a variety of residential, commercial and mixed-use properties in Southwest Florida. His experience encompasses community master planning, site evaluation, development conceptualization, property analysis, project planning and permitting, land development code preparation and business improvement district formation across the United States and China. He has particular expertise in the evaluation and analysis of development opportunities and solutions for

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Southwest Florida BUSINESS TODAY ®

SEPTEMBER 2021

EHC wrapping up summer with several new and completed projects

Jasper Flats The Jasper Flats project was provided to EHC by new customer Jeppesen Building. The project is located off Whitaker Road, approximately one mile south of David Boulevard and west of Santa Barbara Boulevard in Naples. EHC will be providing earthwork, paving, site concrete, erosion control and storm drainage. Jasper Flats will consist of 27 townhomes/duplexes on 10 acres and will feature a one-acre lake, pool and clubhouse with amenities as well as a natural preserve.

EHC, a construction company that provides pre-construction, earthwork and infrastructure services, announced the start of four new projects in Lee and Collier County, including SUN Trail, Florida Panther National Wildlife Refuge, Jasper Flats and Naples Square Phase Four. The site construction company has also recently completed St. Paul Catholic Church, Central Avenue Phase Two and Crest at Bonita Springs. SUN Trail (Shared-Use Nonmotorized Trail Program) The site construction company is providing construction of a 12-foot-wide multi-use trail, a new pedestrian bridge, roadway widening, drainage improvements and environmental mitigation. The SUN Trail segments run from Del Prado Boulevard to El Dorado Boulevard, connecting with Van Buren Parkway and the Burnt Store Trail. The total project length is approximately 6.5 miles and construction of the project is broken into two phases. According to the Florida Department of Transportation, the SUN Trail network is the statewide system of high-priority paved trail corridors for bicyclists and pedestrians. Florida Panther Refuge EHC is working with existing customer Preferred Materials to provide mobilization, clearing, grubbing, roadway excavation and stabilization for the Florida Panther National Wildlife Refuge project. Construction is located at State Route 29 and Fritz Road in Naples. The Florida Panther National Wildlife Refuge is part of the United States National Wildlife Refuge System,

Other Projects Through the course of 2021, EHC has stayed busy with new projects, progressing on active projects and completing others, such as the St. EHC employees dig into one of many roadway projPaul Catholic Church in Arcadia. Baker Liturgiects currently underway in Southwest Florida. cal Art, on behalf of the Diocese of Venice, enlocated in southwestern Florida, 20 miles east of trusted EHC with the project of converting an Naples, in the upper segment of the Fakahatchee existing commercial space to a church. The site Strand of the Big Cypress Swamp. Conserving construction company added an offsite turn lane nearly 27,000 acres, this National Wildlife Ref- into the parking lot and revamped the parking on uge was established for the primary purpose of the property. protecting the Florida Panther and its habitat. “Shane Graves from EHC was a pleasure to work with in constructing the new 250-car parkNaples Square (Phase Four) ing lot on an important project for the Diocese Naples Square is a luxurious enclave of con- of Venice,” said Joseph L. Calabrese, project endominiums within walking distance of the down- gineer. “EHC delivered the project on time and, town attractions. The Ronto Group retained EHC within budget, quality workmanship.” for earthwork, grading, underground storm retenEHC also announced the completion of the tion, water, sewer, fire lines, storm drainage, per- second phase of Central Avenue for client Ronvious pavers, concrete curbing and finish grad- to Group along with Crest at Bonita Springs, an ing. EHC has developed and completed all prior apartment community consisting of 264 units in phases and expressed satisfaction with the con- six three-story buildings on 21 acres with client tinuous progress that has been made. The Residential Group.

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SEPTEMBER 2021

Southwest Florida BUSINESS TODAY ®

Page 17

Small businesses: How do you manage proﬁt, people and planet? “Sustainability” has become one of the most common buzzwords in the business world, thanks to an evolving movement focusing on the triple bottom line: Profit, people and planet. While the environmental impact of the way we conduct business shouldn’t be downplayed, the last year forced many businesses to double down on the first two “Ps” of sustainability: profit and people. Social distancing and other precautions during the early months of the pandemic certainly created concerns about the long-term profitability of our local businesses, especially those in the hospitality industry. At the same time, the pandemic placed great strain on our people, who had to learn to work in new ways—or had to find ways to live without working— until restrictions were lifted. Despite the challenges, Southwest Florida has thrived. Our businesses—and by extension, our commercial property market—have sustained through the pandemic. I like to call this trend “Business Durability,” and Southwest Florida has it in spades. In May 2021, the U.S. Bureau of Labor Statistics reported the unemployment rate in our region was as low as 3.7% in the Naples metro area with Punta Gorda and Fort Myers-Cape Coral slightly higher at 4.6% and 4.7% respectively. All three were stronger than the state average of 4.9% and a full base point better than the national unemployment level of 5.9%. How do these numbers translate to commercial property? Consider this: In the first quarter of 2021, 16.4% of commercial offices across the country sat vacant. Here in Southwest Florida, our collective business durability resulted in an office vacancy rate of just 5.9%. What made Southwest Florida’s businesses so

durable in comparison to companies in other regions? There are a variety of factors, but I’d like to focus on one that I think is often overlooked: Our favorable environment for small businesses. Last year across the country, 200,000 small businesses closed permanently due to the pandemic, and our region certainly saw its share of closures. However, small businesses in Southwest Florida BY GARY are bouncing back. In April of TASMAN this year, WalletHub named Fort Guest Columnist Myers the eighth-best small city in the nation for starting a business-- out of more than 1,300 municipalities studied. Just to the north of us, South Bradenton ranked at No. 11, and also high on the list was Immokalee at No. 28. In fact, the Collier region that includes Immokalee, Naples and Marco Island has more small businesses per capita than nearly any other medium or large metropolitan area in the entire nation. With 3.06 small businesses per 100 residents, Naples trails only Portland, Maine. Make no mistake, large businesses are certainly the engine that keeps Southwest Florida’s economy moving. But it’s no secret that small businesses are more nimble and can shift gears and adapt their cultures more easily in a crisis. When the pandemic forced businesses to close their doors, many large companies struggled to change their employee handbooks, adjust their engagement processes and alter their resource allocation processes. Meanwhile, some small offices were able to simply pack up their laptops and work

First Street Apartments planned as gateway to downtown Fort Myers First Street Apartments will make an inviting gateway into the downtown core area. Located at the southwest corner of First and Fowler streets on First Street, this modern-design, four-story multifamily apartment complex project features 274 units and 467 parking spaces. The apartment community will be built on the former location of the First United Methodist Church. Total project cost will be $73.4 million. The CRA recommended the project for an $11.025 million tax increment rebate. The developer will provide the following community benefits: • Minority Business Enterprise (MBE): General Contractor to solicit bids from subcontractors and vendors that are minority-, women- or veteran-owned businesses, and encourage them to award sub contacts totaling a minimum of 5% of the hard/soft cost

budget to MBE/DBE/WBE/HUD businesses. • Non-for-Profit Community Organization Contribution: Developer will contribute 3% of the annual TIF rebate to the SWFL Affordable Choice Foundation Inc. and 2% of the annual TIF rebate to Streets Alive of SWFL. • Out-of-the-Box: The developer will install an entryway glass mosaic mural on the retaining wall corner of First Street and Fowler and work with the local artist and public art committee to design an abstract mural that will be fabricated and installed using custom mosaic glass. The developer will also work with a local fabricator to restore the First United Methodist Church Bell. The restored Church Bell will be displayed within the project. Construction will begin in the first quarter of 2022 and completion is planned for the second quarter of 2024.

First, Second Street construction starts The City of Fort Myers announced contractors were to start construction in August on Phase I of the First Street and Second Street Two-Way Traffic Conversion project. Construction is expected to take approximately 12 months, due to manufacturing and delivery challenges of traffic signal materials. Phase I of this project is expected to be completed in summer 2022. Contractors are expected to begin bringing in equipment and materials, placing erosion control devices throughout the project area and setting up traffic signs and devices. Construction is expected to begin at the Palm

Beach Boulevard and Seaboard Street intersection. More information will be forthcoming. Motorists traveling First, Second and Seaboard streets through the construction zone are strongly encouraged to sign up for construction and traffic updates at CFM2way.com. The conversion of the First and Second streets corridors from one-way to two-way streets will improve neighborhood safety, lower speed limits, simplify access points, improve safety for all users (motorists, bicyclists, pedestrians and transit) and add to downtown evacuation routes in case of hurricanes or other emergencies.

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday.com/calendar remotely, family-owned restaurants and bars switched to carry-out models and local retailers shifted to offering online ordering and delivery models. While businesses of every size learned to adapt, these small businesses had the agility to shift gears more quickly. As employees nationwide continue returning to the office, it will be interesting to see how many of the cultural and procedural changes we all made will stick. My guess is that many larger businesses have lost a cultural connection with their employees, especially in locations where employees were working remotely—or not at all—for six months or more. Disengaged employees are more likely to search for new positions, and many large businesses may continue to struggle while their more durable, smaller counterparts thrive. Here in Southwest Florida, we are continuing to grow in part because of our environment that nurtures small, durable businesses. As a result, our commercial property market is thriving. If it’s time for your growing small business to relocate, the commercial property experts at Cushman & Wakefield Commercial Property Southwest Florida have the knowledge, data, and resources to determine the best strategy for you. Gary Tasman is the CEO and principal broker for Cushman & Wakeﬁeld Commercial Property Southwest Florida. Contact (239) 489-3600 or gtasman@cpswﬂ.com.

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Southwest Florida BUSINESS TODAY ®

SEPTEMBER 2021

Seagate conducting ﬁnal site work for NeoGenomics HQ

Studio+ completes design of Babcock High School

Development Group is completing site work and interior finishes for NeoGenomics’ 150,000-square-foot, $60-million global headquarters. It is slated for a third-quarter turnover on NeoGenomics Way in Fort Myers – just north of Alico Road and a short drive from its current offices in the Gateway area. As the owner, developer, construction manager and site contractor for NeoGenomics’ global A new rendering shows how NeoGenomics’ headquarters, Seagate has completed the drain- headquarters will reshape the built environment. age, grading, curbing and sidewalk. Crews are currently installing pavers, irrigation lines and facility will ultimately hold hundreds of emplant materials as well as preparing to conduct ployees. It encompasses two buildings – one the final lift of asphalt in the parking lot and on 75,000-square-foot, three-story space for corthe roadways. Additionally, team members are porate offices and another 75,000-square-foot conducting striping, installing wheel stops and full-service cancer diagnostic lab that includes a state-of-the-art molecular laboratory for on-site adding signage to the property. Meanwhile, general contractor DeAngelis physicians and technicians. “This is the result of an international comDiamond continues to install all the floor and pany’s vision to work with local firms that pride wall finishes, the light and bathroom fixtures and themselves just as much in building relationships create punch lists for project completion. At the as they do in creating fully functional facilities,” same time, the leading provider of cancer-fosaid Matt Price, CEO and partner at Seagate Decused genetic testing services has begun moving velopment Group. “We’re nearly at the finish line its equipment and furniture into the lab and office of an ongoing eff ort to grow Lee County and the buildings. region overall.” The Southwest-Florida-landscape-changing

RETURN PAGE 15 challenged properties. Thomas is a graduate of the Massachusetts Institute of Technology. • Peter Carroll – property services director: Carroll has more than 20 years of real estate development experience. As project manager with Antaramian Development Group, he developed unique and often complicated projects, including residential and mixed-use condominiums in Old Naples and Marco Island. Carroll also was project manager on one of the area’s most recognizable oceanfront estates. He studied Economics at the University of Massachusetts. The principals of ADG4 are assisted by ReNae Fliflet, operations manager who brings extensive

Studio+ and DAG Architects completed the design for Babcock Ranch’s first state-of-the-art high school and 40,000-square-foot multi-purpose field house, serving both as an emergency shelter and recreation center. Both facilities are being designed and built concurrently and should be ready for the 2022-’23 school year. Consisting of approximately 43,000 square feet, Babcock High School is designed to reflect the project-based learning and STEAM education offered to this hometown community. BHS will include 26 classrooms, science labs with gas and electric connections, multiple assembly areas, wood-working areas, media rooms and administrative offices. The new high school is situated south of the existing Babcock Neighborhood School, which serves kindergarten through 8th grade students, providing an easy transition into the high school years. To further enhance learning capabilities surrounding the STEAM curriculum, BHS is providing high schoolers with a dedicated wood-working area called the Makers Lab featuring laser cutting tools, power tools and advanced digital equipment and software. The assembly hall boasts a large dual staircase and acts as a platform at the heart of the high school perfectly suited to relay school announcements and host group gatherings. Additionally, Babcock Ranch is introducing The Hive, a centrally located open-office teacher’s area on the first and second floor, which overlooks the open assembly hall and hallway corridors. The Hive is fully surrounded by glass to offer transparency while providing teachers and faculty a space to hold meetings, build out curriculum, and exchange information. The shelter and high school are part of a much larger development including the addition of multi-purpose fields, a baseball diamond and a softball field to Jack Peeples Park.

experience in the Naples residential and mixed-use real estate markets. At ADG4, Fliflet oversees project coordination efforts, including defining project scopes, monitoring project progress and assigning tasks, while delivering support to field and property directors. She is a graduate of the University of Minnesota at Mankato. The principals’ vast knowledge of the local real estate market combined with the firm’s proactive approach is what is attractive to property owners such as the Meftah family. “Ownership is often unaware of all the aspects that property management entails,” said Diane Meftah. “ADG4 provides us with a boutique-like experience. They are very hands-on and go above and beyond in managing our family’s buildings, almost as if they were their own.”

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Southwest Florida BUSINESS TODAY ®

Page 19

Passion for sports turns into TGA Premier Sports Franchise

TGA Premier Sports, a leading youth sports organization specializing in introductory and recreational programs, announced the launch of TGA (Teach, Grow, Achieve) Premier Golf and Tennis franchise in Fort Myers. Brandon Baker is the first new owner of a TGA franchise in South Florida to provide golf and tennis in Lee County, Collier County, including the Bonita Springs, Cape Coral, Estero, Fort Myers and Naples areas. Baker, originally from Cleveland, Ohio, moved to Florida a few years ago and noticed a lack of youth sports offerings in his neighborhoods. As a young boy and high school athlete, Baker played numerous sports and was even offered a position on an overseas soccer team as a teen. His passion was not just focused on one sport’s success, but the team ca-

maraderie, competition and all of the lessons learned during practice or game time. “Youth sports played a major role in my childhood development of life lessons and healthy lifestyle habits,” Baker said. “I want to empower today’s kids with the pathway I was given as a child from youth sports to promote a healthy lifestyle and have fun.” As an adult, Baker’s passion for sports remained, yet fueled by participating in charity events, golf outings and bike-a-thons. His professional life grew, working for U.S. Bank, Progressive Insurance and in his local government for past three years, always keeping an eye out for an opportunity to own his own business. After searching and researching TGA he knew it was the perfect fit, and he was in a prime location to succeed.

“I have noticed that more younger families are moving south as remote working allows more flexibility to live in their dream location. South Florida really fits that bill, and I am happy to be offering safe, fun sports activities to all of our families,” said Baker. TGA has become a leading introductory and recreational program in golf, tennis and team sports by activating nearly 1 million participants since 2003. With Baker’s new franchise, thousands of youngsters will be impacted in and around Lee and Collier Counties. TGA impacts communities by bringing introductory golf, tennis and team sports programs directly into schools and community centers through before-

Is COVID infecting your customer service?

The last year and half (and counting) has been a very difficult time for businesses. But no one needs to tell you that - you’ve been living it as a business owner, employee or customer. Or all three. As businesses have re-opened and worked to recover to pre-pandemic levels, more obstacles are emerging that are thwarting progress. Supply chain shortages and delays, price increases, workforce hiring challenges and ever-changing COVID regulations are just a few of the many hurdles hindering business recovery. Sadly, one of the areas that seems to have lost emphasis during this crisis is customer service. Unreturned phone calls and emails have suddenly become commonplace, as have missed schedules, delays and inconsistent quality. If you are a business owner, beware. Customers have long memories. Statistics indicate that a dissatisfied customer will tell as many as 15 people about their experience, but will only tell a handful about a successfully resolved issue. Worse, more than 95% of customers will not complain about an issue at all, and then 90% of them will leave and not come back. These are sobering statistics. Don’t let this happen to your business. Remember, in this new age of social media, customers have an immediate avenue to publicize their frustrations – just peruse Google, Trip Advisor, Amazon or other sites and look at the reviews. These reviews are a powerful tool and people read them. Now is a critical time to revisit customer service and re-emphasize its importance to your success. Here are a few simple dos and don’ts to consider: Do establish a commitment to return all phone calls and emails within one business day, or sooner if possible. Set aside time every day to get back to customers and stick to it. Consistently. Nothing is more important than communicating with your customers. Do contact your customer before the delivery date and let them know if you are going to be late. Apologize, and give them a date that you have confidence you can meet. Don’t compound the problem with an unrealistic commitment. We have all experienced the airlines’ unfortunate practice of announcing delay after delay after delay. Death from a thousand cuts. Customers may not like that you’re

late, but they will deal with it if you communicate with them effectively. If you then deliver a quality product or service, the memory of the schedule issue will eventually fade. However, customers cannot deal with not knowing. They will remember how you treated them. Another statistic to consider – customers are four times more likely to go to a competitor if the problem is customer service-related. BY GREG Do call your customers periSTEINER odically with progress reports - it Guest Columnist really helps to know someone is working on the problem. Do try to be realistic. These are challenging times and many things are not getting done as quickly as they used to be. Account for it. Maintain a professional and pleasant demeanor. Rather than making promises you can’t meet, under commit and then over perform. Don’t make excuses or complain about the circumstances. Never say things like “sorry, we’re really busy.” When someone tells me that, all I hear is that I am not a priority for this business. That’s not a message anyone wants to hear. Don’t ignore phone calls and emails. Embrace them – each one is an opportunity to connect with your customer and strengthen your relationship. Remember, it takes 6-7 times more effort to get a new customer than retain an existing one. Don’t accept the barriers that have emerged. Look closely at how you do business and brainstorm changes, workarounds and temporary procedures that will mitigate the current challenges. Finally, have faith - this pandemic will be over at some point, hopefully soon. When that happens, the businesses that served their customers most effectively are the ones that customers will remember. And they will flourish. Be one of those businesses. Greg Steiner is the founder of Sea Breeze Associates and senior partner and co-founder of Atlantic Partners International. Contact him at (203) 505-2605 or glsteiner57@gmail.com.

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The Charlotte County Economic Development Office announces that Fluidra, a Spanish-owned company and global leader in pool and wellness equipment, has completed the acquisition of all of the substantial assets of Built Right, a trusted Punta Gorda-based manufacturer of heat pumps. Built Right specializes in manufacturing and servicing high-performance heat pumps from its Punta Gorda headquarters. Known for its attention to detail and high-touch customer service, Built Right is a well-respected manufacturer within Florida, the largest heat pump territory within the United States. Dave Gammon, director of the Economic Development Office said, “For years it’s been a pleasure working with Built Right through our Business Retention and Expansion Program, and we look forward to their next chapter of growth in Charlotte County as the company expands its manufacturing business and adds 30 new jobs in our community.” You Have ONE Opportunity to SELL YOUR BUSINESS

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Southwest Florida BUSINESS TODAY ®

FGCU PAGE 1 private conference rooms for mentors to meet with students, computers, a camera and audio recording equipment and product and app development software. It also has direct access to expert faculty, staff and community startup coaches. Aimed at helping students create products for their businesses, the Rist Family Foundation Maker Space contains 3D printers, a laser cutter and virtual reality development kits. Lucas Hall will also feature a media lab incorporating total lighting and sound control, backdrops, props and cinema-quality audio-video equipment. “I see this as a center of what our strategic plan is – student success. And this is what we’ll be able to provide them,” Kauanui said in 2019. The structure is named in honor of David Lucas, who gave the university a $4-million challenge – kick-starting the campaign that fully funded the building through philanthropy. Lucas is one of FGCU’s earliest and strongest supporters. He created FGCU’s annual fundraiser, The Founder’s Cup golf tournament, the David and Linda Lucas Center for Master Planned Community Development and Finance Endowed Fund, and The Lucas Center for Faculty Development Endowed Fund. “Entrepreneurship is what drives this country,” Lucas told FGCU360. com in 2020. “It creates jobs. Small companies make a big difference.” “The thing that I would like to be remembered for is the fact that I

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday. com/calendar have been associated with many different organizations, charitable and business alike, that have had a positive impact in the community.” Since 2017, Kauanui built FGCU’s entrepreneurship program from a minor to major and from an institute to a school. With over 600 majors, the school is now one of The Princeton Review’s and Entrepreneur magazine’s top 30 universities for undergraduate entrepreneurship studies. The school also just launched a new graduate program. When Kauanui is asked by community leaders and economic stakeholders how Southwest Florida can keep young people in the region, she points to Lucas Hall. “This is how you do it. The impact donors have made not just on this university, but on the whole community by doing this is a godsend. These students are staying because there’s a place they can always go back to – they have an alumni room (in Lucas Hall). They have a place to go, and they feel such strong bonds with each other,” Kauanui said. “Lucas Hall represents that entrepreneurship is here to stay, and it is going to infuse an entrepreneurial and innovative environment across Southwest Florida.” The building is also home to the Small Business Development Center and FGCU’s Regional Economic Research Institute.

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NAI Thor Commercial renamed NAI Skyway National Partners NAI Thor Commercial Group, a full-service commercial real estate brokerage firm servicing the Gulf Coast and Southwest Florida, has revealed NAI Skyway National Partners as its new corporate name, effective immediately. Founded last year by Brad Berzins, a 20-year industrial and investment sales broker, and Andy Georgelakos, a former president of NAI KLNB based in the Baltimore-Washington, D.C. area, NAI Skyway National is headquartered in Tampa, with regional offices in Sarasota, Fort Myers and Naples. The corporate renaming was spurred by the recent alignment between NAI Skyway National and Hiffman National, a Chicago-headquartered property management and project services company servicing more than 100 million square feet of industrial, office, medical office, flex and retail space spanning 28 states. “This corporate rebranding initiative reflects our recent alignment with Hiffman National, which is expanding its presence in the Southwest Florida marketplace, as well to place increased emphasis on our commercial real estate focus on the Gulf Coast and Southwest Florida,” Berzins said. “We chose an iconic name emblematic of the strength and distinctiveness of this section of Florida, as we intend to become the best and most recognized privatelyheld, full-service commercial real estate brokerage firm in the region.” Hiffman National is presently involved with the day-to-day management and project services of commercial real estate assets in Florida for institutional and private owners. With its new affiliation with NAI Skyway National, Hiffman National will establish a Southeast U.S. Market Hub within NAI Skyway National’s Florida offices located in Tampa, Sarasota, Fort Myers and Naples, which will “allow us to pro-

FUND PAGE 1 encourage interested employers and education institutions to apply and take advantage of this program to offer opportunities for workforce training within their communities.” The application cycle continues

vide an even higher level of service to our clients in the region and to the state of Florida,” according to Dave Petersen, CEO of Hiffman National. “Uniting a similar client base of both institutional and local private owners that we service nationally, we intend to have Florida become one of our largest markets and continue to be competitive to the institutional property management firms by offering a national platform, but with a local ownership mindset,” Petersen said. Hiffman National has worked with NAI Skyway National principals and executives for more than 15 years, making this partnership seamless. “Building on that connection, we recognized the opportunity to combine strengths and offer our clients an enhanced service model in the growing Southeast U.S. marketplace,” Petersen said. Hiffman National is aiming to remain focused on providing excellent service to their clients while aligning with NAI Skyway. They plan to bring their proven platform, philosophy-of-care, and dedicated team to the Florida marketplace. Brad Berzins reiterates that the goals and corporate missions of NAI Skyway National and Hiffman National are closely aligned. By creating a single-sourced approach to asset and brokerage services, the marketing, leasing and new project opportunities will be more easily streamlined and efficient. “We believe the Florida commercial real estate market is on the brink of long-term unprecedented growth as businesses and talented workers continue their migration to our area.” Berzins said. “We are extremely confident that this coupling of resources best prepares us to react to emerging opportunities and to deliver the important guidance and services that will enable our clients to thrive.” now through Sept. 16. For more information and to apply for the Everglades Restoration Agricultural Community Employment Training Program, visit their website FloridaJobs.org. Applications may be submitted to DEO through e-mail at ERACETP@ deo.myflorida.com or by mail.

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Southwest Florida BUSINESS TODAY ®

Page 21

GUEST COMMENTARY

Raising wages for aiding the underserved Caring for our community is why Healthcare Network raised its minimum wage As the only Federally Qualified Health Center in Collier County, Healthcare Network was established to reach the underserved and uninsured in our community, providing care for populations who often disproportionately suffer from chronic diseases and poorer health outcomes. The 1,400 Health Centers across the country share the core values of health and social justice and understand poverty is the most pernicious of all diseases. We know improving the health of our community isn’t limited to the high-quality healthcare we provide. In fact, the national health center program was created more than 50 years ago to address the transportation, economic and sociocultural barriers to accessing care and improve the lives of Americans living in profound poverty. Healthcare Network has been serving the migrant, rural and underserved Collier County population since 1977 with the belief that the health of all of us depends on each of us. We are a critical piece of the healthcare system, collaborating with local and state governments, as well as social welfare, health and business organizations to improve health outcomes. We also feel a great responsibility to our employees, who are members of the community we serve. As a result, in June, the executive team of Healthcare Network, supported by our board, raised the minimum wage paid to our employees to $15 an hour from $11.75. While the expected annual cost to Healthcare Network will be significant, the leadership imperative to truly

SPORTS PAGE 19 or after-school enrichment programs. By putting golf on a level playing field with other mainstream sports and youth activities, TGA creates a huge opportunity to grow golf participation in a way that starts “grassroots” but has national

influence social determinants of health was what drove this decision. Economic stability is one of many social determinants of health that include education access and quality, healthcare access and quality, neighborhood environments and social and community context. Economic stability determines whether households have access to the conditions necessary to avoid poor health, such as safe neighborBY EMILY hoods, clean water and nutritious PTASZEK foods. Guest Columnist As a health center we have a social responsibility to help reduce health inequities where our employees and patients reside. We have a responsibility to our patients to provide satisfied, highly productive and motivated staff with low turnover. When our community is healthy, we all benefit. Fewer employees call out sick, children don’t miss as many days of school, and learning is not impaired by unmet health needs. Workers making a living wage spend money in their communities, and consumer demand results in more jobs. In 2020, Florida voters voted to gradually increase the state’s minimum wage to $15 an hour by 2026. While the current federal minimum wage at $7.25 an hour hasn’t been raised since 2009. According to a study in 2019 by the Economic Policy Institute, the federal mini-

implications. TGA creates a player pathway for students and their families to advance further in the sport. From introductory programs to camps, clinics and family programs, engagement in these programs can lead to juniors playing on high school and college teams. TGA provides all the equipment for

Don’t forget to post your in-person and virtual events on our B2B events calendar at www.swfloridabusinesstoday.com/calendar mum wage in 2019 had 17% less purchasing power than in 2009, and 31% less than the minimum wage in 1968. As a result, low-wage earners are falling behind. Because of inflation, they are working for less money and becoming poorer over time, widening income gaps in the country. Rising income inequalities are related to inequalities in health. Low-income families are at greater risk for chronic disease like diabetes, heart disease, anxiety and depression than people with higher incomes. We know increasing the minimum wage is an important step in reducing poverty and income inequalities that cause poor health. We know providing a living wage to our employees will help create a healthier community and lower health costs overall. We also know there is still a long way to go. We are proud to be an organization in Southwest Florida with a culture, mission and commitment to better the community, including the lives of our employees. Dr. Emily Ptaszek is President and CEO of Healthcare Network, which has 358 employees, providing care to 50,000 people annually, including nearly 50% of children in Collier County, and more than $15 million in uncompensated care. Contact (239) 658-3000. Visit HealthcareSWFL.org.

kids at no cost in the program, including its own line of custom golf equipment to provide all players an affordable option to get into the sport. The program can also be utilized anywhere on school campuses regardless of weather, including gymnasiums, hallways, cafeterias, fields and blacktops. Families and schools nationwide

have embraced the TGA model and its programs because it creates a healthier and safer environment for students at schools and community centers. The school-based curriculum includes skill progression, education subjects and STEM/STEAM Labs, in addition to physical fitness and health components.

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Southwest Florida BUSINESS TODAY ®

SEPTEMBER 2021

Fifth Avenue South BID launches podcast series

The Fifth Avenue South Business Improvement District announced the launch of a podcast series “Movers & Shapers” featuring the community’s most influential business owners, restauranteurs, politicians, city officials, entrepreneurs and others speaking on topics of interest in the downtown Naples area. The first two interviews for the season have already aired with Naples Mayor Teresa Heitmann and Sails restaurant co-founder Veljko Pavicevic speaking on the financial impact of COVID-19 on local businesses, future enhancements to Fifth Avenue South, teambuilding and customer service and expansion of the Sails restaurant holdings. The podcast is hosted by Fifth Avenue South BID Executive Director Bruce Barone, Jr. and is posted on the Fifth Avenue South website. It also is available through other social media platforms, including iTunes, Spotify and Pandora. “Our objective in launching this new podcast series is to connect with some of the most powerful Neapolitans who are setting the bar for the future of downtown Naples,” Barone said. “We encourage local residents

THREAT PAGE 9 Once you have assessed where you stand in terms of cybersecurity protection, you can get started on fixing your weakest links. You should create a strategy that you can implement in a worst-case scenario to minimize losses as much as possible. Gray Poehler is a volunteer with the Naples Chapter of SCORE. To learn more about management issues facing your small business, contact SCORE Naples. Counseling is provided FREE of charge to all U.S. citizens and legal aliens. To register call (239) 4300081 or visit naples.score.org/mentors . A counselor will contact you within 48 hours. Include your name, email address and a contact phone number.

MARKETING PAGE 6 or fill out a survey especially if there is an incentive. Once that information is captured, send personalized messages focused on each contacts’ preferences, or to a segment of this list focusing on targeted preferences to gain attention and brand loyalty. When combining direct mail with online advertising it is important to create a similar visual brand identity. If you’re aware of what your client or prospect interests are, you can tailor images and messages to what’s relevant to them. Personalization adds a stronger response rate to boost sales and brand awareness. Get Personal, Be Relevant, Get Results. Sue Lampitt, Director of Sales and Marketing for Intech Printing & Direct Mail, provides support for marketers to build successful campaigns with over 30 years’ experience in direct mail, commercial and digital print and Web2Print solutions. Intech Printing & Direct Mail has been serving Southwest Florida for the past 34 years. Contact Sue at (239) 643-3430, ext. 374 or sue@intechprinting.com.

“Our objective in launching this new podcast series is to connect with some of the most powerful Neapolitans who are setting the bar for the future of downtown Naples.”

— Bruce Barone, Jr., Fifth Avenue South BID Executive Director and visitors alike to tune in and find out who is making waves and why as well as what is happening on our iconic Fifth Avenue South.” Featuring more than 220 businesses, including highend shops, dining, boutiques and galleries, and exciting entertainment options, Fifth Avenue South is the vibrant heart of Naples. The podcast released two new episodes, featuring Bob Gibbs, CEO of Gibbs Planning Group, and Kristen Coury, founder, producing artistic director and CEO of the Gulfshore Playhouse. Gibbs is an urban retail legend who has helped de-

Can local customers ﬁnd you?

If a potential customer searches for a business cludes opening hours, business categories, photos and more. like yours online, how likely are they to find you? Try and be as detailed as posWhen someone performs a search for a business sible with the content that you in Google, they’ll often be presented with a map add to your Google My Busilisting at the top of their search results. Underneath ness page. Good quality content, the map, there will be three businesses listed. photos and information will help Each of the listed businesses will have options Google to see that your business for a user to contact or to click and find out more is genuine. The information also information. There are also review stars, showing helps potential customers who reviews left by customers. are looking for a business like Take a moment to load up your favorite web yours. browser and search for your business locally. Use As I mentioned earlier in the a search term that represents your business niche. BY ANDREAS email, reviews are really imporFor example, if you are a plumber and you’re based DOLLESCHAL tant. The more reviews you have, in Fort Myers, Florida, then you would search Guest Columnist the better the chance of showing “plumber in Fort Myers” or “plumber Fort Myers.” Is your business currently showing up at the top up as one of the three businesses listed under the of the search results, under the map? If you’re not map in the search results. Your customers are able to leave reviews on visible there, you’re potentially losing out to your your Google My Business page. So make sure you competitors whose businesses are visible. The listings here are controlled by a free service take a moment to ask them to leave you a review. This could be something you do at the point of that Google offers called Google My Business. To create a listing you can visit business.google. sale if you have a retail store. If you run a servicecom/create. There’s a search box here where you based business, add a note to your invoices or email your customer after the service has been delivered. can type in the name of your business. If you serve customers in your local area, it’s If your business appears, then you already have a Google My Business page. The message on the crucial that you have a Google My Business page page will let you know how you can reset your log- set up. It can mean the difference between being in details. Alternatively, if someone else sets up the visible to potential customers and losing them to your competitors. page for you, then you’re able to request access. We offer a quick start service to help our cusIf the search doesn’t find your business, you’ll be given the option to create a Google My Busi- tomers with Google My Business. This includes helping you to set up the page and carrying out ness page. As part of the setup process, Google will ask some optimization work. If you’re interested to you to verify your business. The verification pro- learn more about the service, just reply to this cess works via postcard, telephone or email. One of email. the most usual forms of verification is for Google Andreas “Andy” Dolleschal is the co-owner of to send a postcard to your business address. Once your page is verified, you can then add Smargasy. Contact him at a.dolleschal@smargasy. in your business details and information. This in- com.

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velop more than 1,000 town centers and historic districts worldwide. If architect Andrés Duany is considered the father and visionary of Fifth Avenue South, then Gibbs is its kindly uncle who worked alongside Duany in its initial planning and has continued to shepherd it through expanded growth. Gibbs speaks about the Avenue’s attributes, including walkability, accessibility, natural beauty and urban retail, in meeting the needs of the community. He also discusses the Avenue’s historic beginnings, case study development and its future. Coury discusses the Gulfshore Playhouse. Founded in 2004, it has grown from a fledgling artistic startup to a world-class production company with Coury’s visionary plans to build a state-of-the-art, 45,000-square-foot home for the theater, as her priority. The new Gulfshore Playhouse is expected to break ground in October with completion scheduled for late fall 2023. Coury discusses how the organization has raised $55 million of the $60 million needed to make this dream a reality and what this undertaking means in terms of Naples’ culture and economic impact.

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Southwest Florida BUSINESS TODAY ®

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Southwest Florida BUSINESS TODAY ®

SEPTEMBER 2021

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