We’re All Business
SOUTHWEST FLORIDA’S BUSINESS VOICE • 239-573-9732 Vol. 8 No. 10 / AUGUST 2015 www.swfloridabusinesstoday.com
Distributed in Fort Myers, Cape Coral, Estero, Bonita Springs and Naples
IN THE NEWS
Applications open for Blue Chip biz awards
Applications for the 21st annual Southwest Florida Blue Chip Community Business Award are now open to successful small businesses in Lee, Collier or Charlotte County that have overcome adversity to achieve success. To qualify, the for-profit business must have been in operation for at least three years under the same ownership and employ five to 400 people. The awards are coordinated and sponsored by BB&T-Oswald Trippe and Co. and BB&T Bank. Applications are due by Sept. 7, and independent judges will pick the winning entry. Businesses can nominate themselves or be nominated by a third party. The award ceremony will AWARDS See page 8
Charlotte RESTORE plans open to comment
As a prerequisite for requesting and receiving Direct Component funding (known as Pot 1) under the Resources and Ecosystems Sustainability, Tourist Opportunities, and Revived Economies of the Gulf Coast States Act of 2012, known as the RESTORE Act, Charlotte County must submit a multiyear implementation plan. On March 19, the U.S. Department of Treasury announced that $726,453 was allocated under the Transocean Settlement for Charlotte County. The Multiyear Implementation Plan describing the projects to be funded is now available for public comment. Visit www.CharlotteCountyFL.gov and click “RESTORE Act MYIP” in the Hot Topics list to access the plan and backup documentation. Paper copies are also available and can be requested – or comments on the plan can be made – by calling RESTORE Act Coordinator Mindy Collier at (941) 764-4996 or email Mindy.Collier@ CharlotteCountyFL.gov. Public comment will close Aug. 22.
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Bonita Chamber features mini trade show
Naples Daily News/The Banner played host to the Bonita Springs Area Chamber of Commerce’s “Business Before Business Mini Trade Show” on June 25. It was an opportunity for 30 Chamber members to showcase their products and services to fellow members and guests. The Chamber’s Business Before Business networking event is held on the fourth Thursday of every month with five of the events being Mini Trade Shows that promote business-to-business networking and referrals. Designated as the 2014 Chamber of Commerce of the Year by the Florida Association of Chamber Professionals, the Five-Star nationally accredited Bonita Springs Area Chamber of Commerce strives to serve members, promote a region where business can grow and prosper and enhance the quality of life of the Bonita Springs area. With the support of annual partners including Lee Memorial Health System, Naples Daily News / The Banner, NCH Healthcare System, Physicians Regional Healthcare System, and The News-Press Media Group, the Chamber is able to focus on their mission of community development.
Above, Jennifer Queen, left, and Prenta Dushaj. Far left, Bob Rosier and Dayna McLaughlin. At left, Marcia Custer, left, and Patricia Asencio.
Economy’s 2nd quarter shows ‘strong recovery mode’ By Christopher Westley Special to SWFBT
A revised first quarter real GDP estimate indicated U.S. economic output fell 0.7 percent, and although there are concerns about data collection Naples Soap Co. was recently problems resulting in weaker-thannamed one of two “2015 Outstand- average first quarter measures for GDP ing Retail Leaders” in the state by in recent years, the general consensus the Florida Retail Federation (FRF) is that the higher-than-expected trade for their “commitment to the retail in- deficit contributed to the revision. In the third and fourth quarters of dustry and their community.” The FRF is the state’s premier trade associa- 2014, GDP increased 5.0 and 2.2 tion representing retailers for over 75 percent, respectively. In contrast, the Southwest Florida economy continued years. It is based in Tallahassee. Naples Soap was honored during a to exhibit strong growth in June special luncheon in June in Orlando, as compared to last year. In general, the part of FRF’s annual summer meeting. regional economic data suggest an economy still in a strong recovery SOAP See page 8 mode as we move into a slower
Naples Soap earns state award, opens on Sanibel
TAKE ONE
Seasonally adjusted regional taxable sales for March 2015 were up 10 percent over March 2014. Tax revenues were up 9 percent for the region encompassing Collier, Lee and Charlotte counties. summer season. While the second quarter GDP figures for 2015 are expected to show improvement, the national economy continues to exhibit conflicting signals, with strong monthly jobs reports and wage pressure associated with the
boom phase of the business cycle, coupled with weak manufacturing output. Meanwhile, statements emanating from the recent Federal Reserve’s Open Market Committee meeting (see below) reiterated its intention to begin a slow, calculated process to raise short-term rates and inch away from the zero-bound interest rate policy it has maintained since December 2008. Seasonally adjusted regional taxable sales for March 2015 were up 10 percent over March 2014. Seasonally adjusted tourist tax revenues were up 9 percent for the region encompassing Collier, Lee and Charlotte counties. April 2015 passenger activity for the GDP See page 8
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Southwest Florida BUSINESS TODAY
AUGUST 2015
Graduation tops off E$P series; Local business leaders lend expertise
The Dress For Success “Entrepreneurial Spirit Program” (E$P), recently graduated the latest group to complete the 4-week seminar series for women who wish to start their own businesses. Dress For Success Executive Director Barbara Dell shared, “Our mission at Dress for Success SW Florida continues to be the work that we do to reach the most women and empower them to improve their quality of life.” She added, “With the E$P program that mission is coming to fruition.” Throughout the seminar series, local business leaders provided insight and experience to help attendees gain the information, resources and confidence needed to get their dreams off the ground. The presenters included E$P Chairperson Joanne Show, Central Bank Vice President; Attorney
Speakers and students are all smiles at the most recent E$P graduation. Christina Harris Schwinn of Pavese Law Firm; Gail Markham, founding partner of public accounting and business consulting firm Markham Norton Mosteller Wright & Company; and Connie Ramos-Williams, CEO and President of CONRIC PR & Marketing | Publishing. Attendees learned practical information that can be put to use in assessing the viability
of different business opportunities, developing a marketing plan, managing bank accounts, networking, identifying insurance needs, understanding taxes and more. In addition, attendees heard from one successful E$P graduate at each session. Rose Jones shared her startup story for her company, A Southwest Florida Coastal Home Watch. After
working at a series of dead-end jobs as a single mom, Trisha Ryan, Esq., put herself through college and law school and opened her own firm. Success is indeed sweet for Kara Bernier, who founded Ellie Bee Bakery and today creates beautiful cakes and confections for any occasion. Unemployed single mom April Bordeaux went back to school and started her own business, then landed an opportunity at CONRIC PR & Marketing | Publishing, where she serves as the agency’s Creative Director. These women each shared how they applied what they learned at E$P to improve their career prospects or start their own business. Sponsored by Central Bank Southwest Florida, the Entrepreneurial Spirit Program is open to the public and free to attend. Contact Jen Diedrich at (239) 689-4992 or Jen@dfsswflorida. org for more information.
International motivational speaker to address Estero Chamber Charles Marcus, motivational speaker and best-selling author, will be the guest speaker when the Estero Chamber of Commerce holds its Business After Hours event Sept. 24 at Spring Run Golf Club, 9350 Spring Run Blvd., Bonita Springs. Marcus is a successful business leader, president of the Empowerment International Group Inc., and the bestselling author of the highly acclaimed and internationally published book “Success Is Not a Spectator Sport: How to Take Action and Achieve
Charles Marcus
More.” He is also a contributing author in the prestigious New York Times best-selling series of books entitled: “Chicken Soup for the Soul: Life Lessons for
Mastering the Law of Attraction” and “7 Essential Ingredients for Living a Prosperous Life.”
Marcus has also been nominated for the Courage to Comeback Award in Ontario, Canada, and the prestigious Management and Achievement Award from McGill University, Montreal, Quebec, for exceptional business achievements and his contribution to the community. He is also ranked as one of the top 60 motivational speakers in the world. The topic will be “ Success Is Not a Spectator Sport: How to Take Action and Achieve More.” Guest and members are encouraged to
RSVP at esterochamber.org/eventregistration as soon as possible to ensure admission, as space for this engagement is limited. Business After Hours events are generally held on one Thursday evening each month. Networking begins at 5:30 p.m., with hors d’oeuvres and refreshments, then concludes at 7:30 p.m. The cost per member in advance is $15, $20 at the door, and $20 for guests and nonmembers. The public and media are welcome to all Estero Chamber of Commerce events.
AUGUST 2015
Southwest Florida BUSINESS TODAY
Business Building Symposium to be held Aug. 20
Page 3
The Greater Fort Myers Chamber of Commerce announces its 2015 Business Building Symposium, presented by HBKS Wealth Advisors and HBK CPAs & Consultants, to be held on Aug. 20 at the Sanibel Harbour Marriott Resort & Spa, 17260 Harbour Pointe Drive, Fort Myers. Running from 8 a.m. to 6 p.m., the symposium promises a full day of informative presentations addressing business growth along with dynamic networking opportunities. The day opens with an insightful panel discussion: “Three Things You Wish You Would Have Known 10 Years Ago,” with John Gamba, MassiveU Inc.; Steve Colgate, Offshore Sailing School; and Kena Yoke, Kena Yoke Consulting. Bob Koenig of Chris-Tel Construction Inc. will moderate the panel. Keynote lunch speaker, David Essel, master life coach and nationally
syndicated radio talk show host, will share how leadership, focus, and risk taking help create a more profitable and successful business. “Our goal for the symposium is to educate business leaders and their staff on key tools for professional success,” said Colleen DePasquale, executive director of the Greater Fort Myers Chamber of Commerce. “We launched the first symposium last year and had great interest from our members in making this an annual event.” Following the morning panel, participants will attend their choice of three of the nine breakout sessions in tracks focused on business growth, customer relations and marketing/ social media. Presenters and panelists include local business and community leaders such as Norman Love, Lydia Black and Carol Conway. A full list of the breakout sessions and speakers can
be found at FortMyers.org. According to DePasquale, there will be an exciting new feature this year: Southwest Florida’s version of “Shark Tank” – the “Gator Cage.” Presented by the Entrepreneur Society of America (ESOA), this will give selected entrepreneurs an opportunity to present and seek funding from the Gator Cage, and will give symposium attendees insight into what it takes to get financial backing, whether asking family, friends, banks, angels or venture capitalists. Businesses or individuals interested in presenting to the Gator Cage during the symposium should apply with ESOA. Applications can be found at esoa.us/gator-cageapplications. Tickets for the 2015 Business Building Symposium are available at fortmyers.org for $179 per person. A group discount is available for three
or more attendees from the same company. In addition to the opening panel, breakout sessions, keynote, and Gator Cage attendance, the ticket price includes a light breakfast and lunch. The 2015 Business Building Symposium is sponsored by HBKS Wealth Advisors; HBK CPAs & Consultants; Brilliant Lens LLC; Comcast; Henderson, Franklin, Starnes & Holt, P.A.; Leading Edge Benefit Advisors LLC; Nova Southeastern University; VIP Commercial Realty; IberiaBank; Minaya Global Learning Solutions; The Foundation for Lee County Public Schools; and the SBDC at Florida Gulf Coast University. Additional sponsorships are available. Contact Nicole Stefanick at the Greater Fort Myers Chamber of Commerce at (239) 332-2930 ext. 211, or via email at Nicole@fortmyers.org.
Recently a couple of my corporate clients called to ask me very similar questions regarding issues they were having with some anonymous defamatory comments made on-line against them. The clients wanted to know what their options were. Following are my general summaries of my responses to them. Please note that your specific case may have different issues/fact scenarios and
thus might call for a slightly different response or course of action.
(Fla. App. 2014), it was alleged that a person (later found to be Christopher Hawley) using the screen name “Seamus Outer,” p o s t e d s e v e r a l BY BOB BURKETT allegedly Guest Columnist defamatory statements a b o u t Medytox Solutions on the InvestorHub website. Counsel for Medytox had written InvestorHub demanding all the defamatory comments be removed from its site, but InvestorHub declined to remove two of them. Medytox then sued for declaratory relief and sought an injunction as well. The defendant website moved to dismiss the lawsuit, saying it was immune from suit as an “Internet service provider” under the Communications Decency Act (47 U.S.C. Sect. 230), and the trial court dismissed the case with prejudice. The decision was upheld on appeal, with the appeals court ruling that Section 230 of the Communications Decency Act creates a federal immunity
to any cause of action that would make service providers liable for information originating with a third party user of the service. Thus even equitable relief, such as the injunction sought by Medytox, is not available to a Florida plaintiff against an internet service provider posting defamatory comments.
Questions on Internet law regarding defamatory statements
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Can a Florida corporation be defamed, and would there be jurisdiction in Florida over an out-of-state person making the defamatory statements online? The short answer is yes. The Florida Supreme Court case of Internet Solutions Corp. v. Marshall, 39 So.3d 1201 (Fla. 2010) is the leading case. Here it was alleged Ms. Marshall, a resident of the state of Washington, had written a blog in which she accused Internet Solutions Corp. (a Florida corporation) of ongoing criminal activity. The court held that where a defamatory statement is posted on a website about a Florida resident, the statement must not only be accessible in Florida but also be accessed in Florida. It will then constitute the tort of defamation within Florida under Florida’s long arm jurisdictional statute 48.193(1)(b), subjecting in this case Ms. Marshall to the jurisdiction of the Florida courts. If the person defaming the Florida company is anonymous, can the Internet service provider on which the comment is posted be sued? The short answer is no. In Medytox Solutions, Inc. v. InvestorsHub.com
Anticipating what’s next... Anticipating what’s next...
...is what keeps you and your what keeps and your business...is ahead of theyou game. business ahead of the game.
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Can I go after anonymous Internet posters of defamatory comments about my company? The short answer is yes, BUT …. if after writing to the service provider posting the defamatory comments they refuse to remove same from the site, then your only option is to file a “John Doe” lawsuit in Florida and try to obtain the names through discovery mechanisms such as subpoenas served on the applicable Internet service providers requesting the identifying information for the posters. However, because most discovery orders are not appealable, the battles in Florida on these discovery issues have been waged mostly in the trial Courts. (See for example: Costello v. SuperValu Inc., Manatee Circuit Court, 2010; and Mohlman v. InvestorHub.com Inc., Leon County Court, 2012). In a few other states, where there have been appeals court decisions, the majority follow what is known as the “Dendrite Test” (See Dendrite International Inc. v. Doe No. 3, 775 A. 2d 756, N.J. Super. Ct. App. Div. 2001). This test involves a series of showings a plaintiff must make before the court will authorize disclosure of identifying information. Courts must then balance the First Amendment rights of anonymous posters against the business’s interest in disclosure so that it can prove a case of defamation. In conclusion, right now victory is not assured under Florida law in the quest to go after anonymous internet posters of defamatory content, but if a judge can be convinced to use the Dendrite Test, you should have a good shot at obtaining the real names of the posters and then serving them with process. Bob Burkett is an Attorney, Arbitrator and former Corporate Executive for a Fortune 500 company. He can be contacted at (239)275-2145 or www.bobburkettlaw.com.
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Southwest Florida BUSINESS TODAY
The developing Florida drone law My personal interest in the growing specialized unmanned aircraft systems (UAS) sensors can world is seated in my background in help clients starting to fly planes at age 14, in a operate more father who was a mechanical engineer efficiently for Boeing, in having a B.S. in by quickly Aerospace Engineering from Purdue gathering University (home of many astronauts) relevant data. and my time in the United States Precision Air Force with surveillance/aircraft agriculture reconnaissance as a pilot and engineer. is just one Many in the business world who example. are interested in UAS operations ask: Small drones When can we start making money BY MICHAEL CORSO can be used and using such systems for legitimate Guest Columnist in precision business interests? The main problem agriculture they face is a legal one: The current applications Federal Aviation Administration to help growers identify diseased, (FAA) stand is a bottleneck for the water-stressed or otherwise entrepreneurial energy flooding the endangered crops. Growers can then drone industry. strategically target their watering, The commercial potential for small fertilization or other treatment instead drone platforms is well documented. of hitting the “whole field” at once. Business organizations estimate that New applications for this technology small unmanned aircraft systems are being generated every day. (sUAS) will account for $82 billion However, the pioneers of this in economic activity when they are industry have a problem: The FAA integrated into the National Airspace regulations on commercial drones System. That’s because small drones are confusing at best, confounding at offer ways to bring “big data” worst – and are constantly changing. solutions to industries that have never Let’s be clear: The FAA has a difficult had access to it before. The concept task in writing permanent regulations is simple: sUAS platforms with for unmanned systems. Nevertheless,
commercial operators are still facing tangled, unclear guidance on how to fly for profit. As things stand now, hobbyists – those flying for “fun” – are mostly free to fly with little oversight or restriction, while the FAA deems that that any commercial operation – even if it is aeronautically identical to a hobbyist operation – is impermissible unless the operator has “special permission” to fly. The FAA has created an exemption application process for getting permission to use commercially and 556 applications have been approved as of June 12. In Florida, the only current statute addressing drones is F.S. 934.50. Presently, that statute only addresses the permissible uses of a drone within the law enforcement world. It provides that a law enforcement agency may not use a drone to gather evidence unless certain exceptions are satisfied, such as obtaining a search warrant, high risk of terrorism and prevention of imminent danger to life or property. The 2015 Florida legislature has just amended F.S. 934.50, effective July 1, to broaden the prohibited use of drones equipped with an imaging CORSO See page 8
Remembering the ‘hook’ when marketing your business Have you ever been fishing or seen me about it?” how fishing is done? Without some This allows sort of “hooking” device, very little you, the fish would be caught (most do not salesperson, just jump into the boat willingly). The the opportunity same is true in selling your product to move line. Even when you have the most the client wanted product around, if you do not into a sales inform customers where to buy it (the opportunity hook, in this example), you will see for a purchase. very little quantity sold. A hook must When you think of a hook, remember: be deliberately It is to grab the client’s attention long directed to enough for the sales process to begin BY TOM MARQUARDT target the between the buyer and seller. The Guest Columnist clients that hook is not meant to make anyone you would like buy on the spot (but it could). Rather, to sell your the hook’s goal is to have the clients product line to; there is no “one-sizeopen up their minds and communicate fits-all” hook, so you want to have (verbally or nonverbally) to you, “I multiple hooks designed for your am interested in potentially buying different clients. your product. Can you please inform By having different hooks in the
marketplace, your business unit increases the opportunity to produce sales across a vast number of potential demographics. Hooks are not only for your new customers; make sure that your product is using hooks for repeat customers as well. With so many products, promotions, and messages out there for customers to listen to, make sure that you “reel” them in before someone else does. Happy fishing! Nationally renowned small business consultant Tom Marquardt is a master at helping small business owners rejuvenate their businesses and drive profits. Known as “The Profit Repairman,” he authored the widelyacclaimed book “My Little Black Book to Success.” For more info, visit TheProfitRepairman.com.
AUGUST 2015
Technology & biz showcase to offer $150k in prize money Space Florida, Enterprise Development Corporation of South Florida and Florida Venture Forum will co-host the 2015 Emerging Technologies & Business Showcase on Nov. 4 at the Hyatt Regency, 50 Alhambra Plaza, Coral Gables. The showcase is a capital acceleration competition and business-networking event featuring presentations by some of Florida’s most promising early and midstage companies, a keynote address by retired NASA astronaut Capt. Winston Scott, and an investor panel discussion. Presenting companies compete for cash awards totaling $150,000: • $100,000 for a growth stage company. To be considered, companies cannot have raised more than $3 million in equity capital from professional investors. • $50,000 for a startup company. To be considered, companies cannot have raised more than $500,000 in equity capital from professional investors. Presenter applicants will be chosen by a selection committee. Selection preference will be given to companies in space transportation and advanced aerospace platforms, satellite systems and science payloads, ground and operations support systems, agriculture, climate/environmental monitoring, civil protection and emergency management, International Space Station and human life science (including medical research), communications, cyber security and robotics, adventure tourism, clean /alternative energy applications, advanced materials and new products, knowledge-based services, information technology and health technology. Additional event details, selection criteria and applications are available on the Florida Venture Forum (flventure.org). The final application deadline is Sept. 30.
IN BUSINESS SINCE 1986
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Booklets Brochures Newsletters Forms Flyers Postcards Envelopes Letterheads Business Cards Banners & Much More!
2009 Enn Luthringer, CCIM Partner | Investment Specialist Six Mile Cypress Corporate Park 12140 Carissa Commerce Court Suite 102 Fort Myers, FL 33966 T 239.481.3800 x235 F 239.481.9950 C 239.994.3703 enn.luthringer@creconsultants.com www.creconsultants.com/go/ennluthringer
2007
AUGUST 2015
Southwest Florida BUSINESS TODAY
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Gov. Scott signs the ‘Keep Florida Working’ budget Florida Gov. Rick Scott signed the “Keep Florida Working” budget for Fiscal Year 2015-2016. The budget:
Cuts taxes The Keep Florida Working budget cuts more than $427 million in taxes, including cutting the cellphone and TV tax, the tax on college textbooks, and providing a 10-day back-to-school sales tax holiday.
Invests in education The historic total of $19.7 billion in funding for K-12 public school education, including $10.9 billion in state funding, is the highest amount ever. The per-student amount is $7,097
– an increase of $207 (3 percent). Included are the historic level of performance funding for higher education ($400 million for universities and Gov. Rick Scott $40 million for colleges), historic total funding of $4.5 billion for state universities, and historic total funding of $2 billion for state colleges.
Grows the economy Florida has created 879,000 private-
sector jobs in four-and-a-half years. The Keep Florida Working budget invests $9.3 billion in transportation projects to continue this growth. This includes $633.6 million for resurfacing more than 2,493 lane miles and $244.8 million for repairs to 94 bridges and the replacement of 16 more.
Protects the environment The Keep Florida Working budget invests $3.5 billion in funding for agricultural and natural resources. This includes $71.5 million for increased land management and Florida Forever, and more than $500 million for projects to improve the quality and quantity of our water –
including $106 million for Everglades restoration and a record $45 million for springs protection.
Keeps families healthy Record investments totaling $1.2 billion go toward the Agency of Persons with Disabilities, including more than $40 million to remove more than 2,000 individuals from the waiting list.
Builds strong communities To keep Florida’s crime rate at a 44year low, the Keep Florida Working budget invests $4.8 billion for public safety.
Digital printing delivers personalized mailings that drive response In my 25 years of providing print and marketing solutions to area businesses and nonprofits, nothing has altered the $640 billion global print industry more than digital printing. This continually evolving technology has revolutionized how printed materials are created and produced, making them more relevant and effective than ever before. Demand for printed materials continues to grow as companies work harder to get the attention of customers and employees. Digital printing delivers quick, cost-effective and customized materials – such as direct mail – that deliver real business results. Direct mail continues to be an effective way to reach customers and prospects. On average, U.S. advertisers spend $167 per person on direct mail to earn $2,095’ worth of goods sold, delivering a 1,300 percent return on investment. One reason digitally printed direct mail continues to have purchasing decision influence is personalized messaging. Industry
our at e l u d e Sch meeting next SHookers ss S –The Bo
statistics vary, but all indicate that personali z a t i o n g r e a t l y enhances customer outreach and direct mail response rates. Va r i a b l e BY SHEILA FORTNEY data printing Guest Columnist ( V D P ) is made possible with digital printers. VDP allows text, graphics and images to change from one piece to the next without stopping or slowing down the printing process, using information from a database or external file to populate variable fields. VDP allows marketers to create direct mail campaigns that communicate on a one-to-one basis with prospects and customers. What you know about your
audience can help determine how you personalize your message. You can customize a recipient’s name or company name, individualize offers based on past purchases or other information you know about the recipient, personalize URLs or QR codes, and vary images based on the recipient’s age, gender or interests. This customization can drive people to other components of a cross-channel campaign, such as a personalized landing page that further enhances one-to-one communication. Some examples of how your business can benefit from personalization through VDP: • Having a sale at your sporting goods store? With variable data printing, you can send mailers with fishing images to the anglers on your customer mailing list, and others with golf photos to those who are golfing enthusiasts. • Seeking more business for your oil change shop? Remind an owner of a blue 2012 Chevrolet Cruze that it’s time for service by featuring a photo of
his model in his mailer, and catch the eye of a driver of a green 2009 Ford Escape with an image of her vehicle. The key to successful customization is maintaining a robust database. Collecting information about your customers and prospects is the best way to give them offers that speak to them directly. With a strong database, you can remove the seasonal residents from your summer distribution list, saving you money on printing and postage. With variable data printing, your customer outreach and direct mail efforts will become more flexible, sophisticated, impactful and customerintimate than ever before. Sheila Fortney is president of Allegra Design, Marketing, Print in Fort Myers, a full-service marketing communications provider offering printing, variable data capabilities, signage, graphic design, mailing services and project consulting. Contact her at (239) 275-5797 or visit allegrafortmyers.com.
Gibbs wins state planning award
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Mary Gibbs has been awarded the prestigious George W. Simons Jr. Award at the 2015 Florida Planning and Zoning Association’s (FPZA) state conference in Bradenton. She was recognized for her numerous accomplishments and contributions to the planning profession throughout the course of her 33-year career. The FPZA is honoring Gibbs for her mentoring, dedication and commitment to sound planning.
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Southwest Florida BUSINESS TODAY
Germain named president of Cape Coral Chamber
After a nationwide search to fill its at Villanova top leadership position, the Chamber University in of Commerce of Cape Coral has Villanova, Penn., selected Cape Coral native and this summer. Chamber veteran Donna Germain Graduates of as its new president and CEO, the four-year announced Ed Ramos, chairman of curriculum receive the Chamber’s board of directors. the Institute for Germain reports to the board and is Organization responsible for leading, planning, Donna Germain M a n a g e m e n t organizing and overall control of the recognition, organization. signifying Germain takes reigns of the completion of 96 hours of course organization after Michael Quaintance instruction in nonprofit management stepped down from the post in April to and their commitment to the industry. pursue a teaching career. “Donna’s devotion to the Chamber Germain started her career with the cannot be ignored, nor could we ignore Chamber in 2004. Over those 11 years, the 20 letters of recommendation she has served as member relations that accompanied her nomination,” manager, marketing and communications Ramos said. “After conducting a director and interim vice president before deliberate selection process with due the Chamber’s Review Committee diligence that solicited candidates for selected her as president. Additionally, the position from around the country, she was staff liaison for the Leadership it was abundantly clear that Donna Cape Coral program since 2011, and was the logical and most appropriate was appointed this year to the Florida choice. I am confident she will Association of Chamber Professionals’ continue to serve the Chamber and its Board of Directors. members with the dedication she has The U.S. Chamber of Commerce always displayed.” Foundation’s Institute for Organization “I am so honored to have the Management professional opportunity to lead the organization development program awarded that I love so dearly,” Germain said. her a 2015 Regent Scholarship for “I would like to thank the Chamber the second consecutive year. The leadership for having the confidence accolade recognizes her involvement in me to fill this position. We have a in industry professional organizations, great foundation as an organization. community service and professional Moving forward, we plan to build on background. She will once again that to ensure a broader reach to all of attend the Northeast Chamber Institute the businesses in our community.”
AUGUST 2015
Get free business advice at SCORE Naples event On Aug. 1, SCORE Naples, a nonprofit association dedicated to educating entrepreneurs and helping small businesses, presents its quarterly free Business Mentoring Event, where experienced business mentors offer their time at no charge to discuss any business issues. Participants choose from among the mentors listed for one-hour time slots between 9:15 a.m. and 1:15 p.m. The sessions are held at the SCORE headquarters office, 900 Goodlette Road N. (behind the Fifth Third Bank building), Naples. Although the event is free, it is necessary to review the specializations of the counselors below and pre-register: Ekkehard Grampp can assist in startup assistance; business planning; product development; continuous quality; safety; profit improvements; and business turnaround. Frank Friend’s expertise lies in management planning, procedures and strategy; marketing; budgeting/ costing/pricing; employee and customer loyalty. Joe Binder offers assistance in sales, marketing and digital marketing; operations; new product development; growth strategies; and franchising.
Look to Richard Siegel for counseling in information systems; leasing; expansion; inventory management; HR (including screening, hiring, documentation, training, objective assessment, compensation and incentivizing); corporate renewal; supplier and financial resource communication; and repositioning product and service. Eva Zachs is expert in digital marketing; social media strategies; content marketing; e-commerce; mobile marketing; LEAN startup; agile management; Internet technologies; starting and running an online business; cloud computing; SEO; Google; Facebook; Twitter; and LinkedIn. Margaret Holt counsels in business planning; HR (hiring, training, managing and firing employees); sales; customer service; partnerships; time management; and building important business relationships. To register, you must visit the website (scorenaples.org) in advance, scroll to “Upcoming Events” and click on “August 1 Counselor Fair” to register. If you have questions, call the SCORE office at (239) 430-0081 or email margaret.holt@scorevolunteer. org.
Committed to business solutions Submitted by Guest Columnist TJ and the powerful tools that come simultaneously with that knowledge Sally GoProSocial is a company that, at its heart, is committed to cutting-edge business solutions. Just think back to how business was done several decades ago. I owned a local business and we had only one computer. That could never happen these days. Back then, there were no emails, Internet, iPhones, smartphones, mobile marketing or telecommuting. Today, a business could not survive without the innovations of technology. Technology has turned our business from a small local business into a global enterprise. Technology
are now in the hands of owners and employees to forge their future. Smallto-medium-sized businesses can now compete with larger corporations – and that’s exactly what happened with our company. Let’s take a look at communication. Today, a smartphone is a necessity for the owners and employees of small-to-medium-sized businesses. For a large corporation it’s a required “tool.” This particular tool raises the bar with access to the Internet, email, text messaging – not to mention the BUSINESS See page 8
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AUGUST 2015
Southwest Florida BUSINESS TODAY
Page 7
Neymotin delivers talks on ‘professionalism’ across Florida As chair of the Twentieth Judicial Circuit Professionalism Panel, attorney Ita Neymotin – the Regional Counsel of the Office of Criminal Conflict and Civil Regional Counsel of the Second District Court of Appeal of Florida – has been delivering talks across Florida highlighting the importance of professionalism in the courts. Neymotin’s main office is in Fort Myers. Most recently she was invited to represent the Twentieth Judicial Circuit at the Florida Bar Annual Convention, Supreme Court Committee meeting on professionalism. This meeting was chaired by the Honorable Supreme Court Justice R. Fred Lewis. At this meeting, Neymotin offered insight on advancements in professionalism that have been made in the Twentieth Judicial Circuit. She also gave an update on professionalism in the state of Florida and the Twentieth Judicial Circuit at “Parent Representation in Dependency Court,” a statewide seminar for dependency attorneys hosted in Palm Beach Gardens by her Regional Counsel counterpart in the Fourth District. Neymotin spoke in July at the
Republican Club of Solivita in Kissimmee. In August she will speak at the Polk Republican E x e c u t i v e Committee, which meets in Ita Neymotin Winter Haven. Then she will present to the Fort Myers Republican Women’s Club in September. “Enhancing the professionalism and judicial standards of our justice system is a professional passion I have undertaken,” Neymotin said. At the Parent Representation in Dependency Court seminar, Neymotin made the case for professionalism standards by explaining how detrimental a lack of those standards are to a justice system. The Standing Committee of Professionalism of the Florida Bar defines professionalism as “the pursuit and practice of the highest ideals and tenets of the legal profession. It embraces far more than simply complying with the minimal standards
of professionals conduct. The essential ingredients of professionalism are character, competence, civility, and commitment.” As she continues her speaking tour, Neymotin aims to help all attorneys adhere to the Standards of Professionalism and to ensure that our justice system continues to embody the high ideals that Lewis has set forth. In extending a letter of congratulations for Neymotin’s recent Distinguished Alumnus of the Year Award from the Capital University Law School, Lewis acknowledged her service to both her school and the legal profession. Neymotin is the youngest attorney, and the first woman, appointed as Regional Counsel in the state of Florida. In that position she is responsible for the 14 counties that make up the Second District Court of Appeal, managing 140 attorneys and support staff with an annual budget that exceeds $9 million. The Regional Counsel defends parties when the public defender’s office has a conflict in a case. The office also represents indigent clients in juvenile dependency as well as certain types of civil cases. Neymotin is responsible
for Lee, Collier, Hendry, Charlotte, Glades, DeSoto, Hardee, Highlands, Polk, Pasco, Pinellas, Hillsborough, Manatee, and Sarasota counties. In 2011, Neymotin was appointed by Florida Gov. Rick Scott to lead the Office of Criminal Conflict and Civil Regional Counsel (OCCCRC) of the Second District Court of Appeal of Florida. It is one of five Regional Counsel offices created by the legislature in 2007 to provide legal representation to indigent persons in criminal cases in which the court grants the public defender’s motion to withdraw and appoints the OCCRC, in dependency and civil cases, and certain statutorily authorized civil commitment proceedings. OCCCRC also handles appeals and post conviction motions. As noted under Statute 27.511, the Florida Legislature states “it is the intent of the Legislature to provide adequate representation in a fiscally sound manner, while safeguarding constitutional principles.” Over the last few years, the Regional Counsel offices have saved Florida taxpayers millions of dollars while providing quality representation to its clients.
Without a plan, your organization could face disaster
A major disruption can be manmade or natural. It could mean a site-wide power outage; it could be a facilities shut-down requiring an operational relocation. There can also be personal, individual emergencies that unexpectedly happen. Few organizations have effective, tested plans. Can your business or organization afford the loss of operations? Financial losses? Negative publicity? Loss of markets? Loss of resources, people? If you can’t answer these questions: • Who executes recovery actions? • What is needed to recover, resume, continue or restore critical functions? • When must critical functions and operations resume? • Where will people go to resume corporate, business and operational functions? • How, in detail, will recovery,
resumption, continuity a n d restoration be accomplished? T h e n you need to address these six key areas – BIA, RA, recovery BY LINDA HANWACKER s t r a t e g i e s and plan, Guest Columnist e m e rg e n c y preparedness and response, plan testing/training/exercise (TTE) for a comprehensive plan. Plans can be simple, detailed or custom to meet the needs of your organization. The objectives are to ensure continuous performance and reduce disruptions of
critical operations, to ensure employee safety, to protect critical equipment, records and other assets, to minimize damage and losses and to achieve an orderly recovery. Businesses and organizations are concerned with the cost of implementation and finding the most economical solution to meet their needs. In addition, the top immediate industry decisions we are addressing are: • What documentation and tests should be performed? It is essential to have a BIA and a plan that is tested. • What continuity templates available online should we use, if any? It is important to have someone who is knowledgeable create the right documentation and plan. • Since IT virtualization and the convergence of IT backup and disaster recovery are moving to the cloud,
what vendors should they consider? When setting up your company disaster preparedness plan, do a thorough search. It is vital to find a company to help you whose core focus is addressing the many facets of continuity planning needs of businesses and organizations and that provide the best value and best practices in the industry—customized for your company. Linda Hanwacker is an industry subject matter expert, guest speaker, and author, and CEO and founder of the The LSH Group LLC in Fort Myers, which has provided professional services with economical solutions for business continuity, IT disaster recovery, and emergency management planning for more than 20 years. Contact her at (239) 466-1170 or visit TheLSHGroup.com.
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Page 8
Southwest Florida BUSINESS TODAY
GDP PAGE 1 three Southwest Florida airports was 4 percent higher than the April 2014 figure. Continuing the positive trend, Realtor sales of existing single-family homes for the three coastal counties in May 2015 were up two percent over May 2014, along with substantial increases in median prices. The seasonally adjusted unemployment rate for the five-county region was 5.6 percent in May 2015 –
SOAP PAGE 1 Naples Soap is also pleased to announce the latest addition to its line of boutiques at the award-winning Periwinkle Place on Sanibel Island. “Sanibel Island is the ideal location for our naturally revitalizing products for all the residents and seasonal visitors who love our coastal environment,” said company CEO and founder Deanna Renda. “In addition to our custom-created skincare and haircare products for women and men, we offer an extensive line of products for preventing sun damage
CORSO PAGE 4 device to any person with the intent to conduct surveillance on the individual or property captured in the image in violation of such person’s reasonable expectations of privacy without his or her written consent. This amended statute does not prohibit the use of a drone in certain circumstances, including by an employee or a contractor for a property appraiser who uses a drone solely for the
compared to 6.4 percent a year earlier – while Florida’s unemployment rate amounted to 5.7 percent in May 2015, down from 6.3 percent in May 2014. The national unemployment rate in May 2015 was 5.5 percent, down from 6.3 percent in May 2014. The May 2015 national, state and regional unemployment rates were each 0.1 points higher than the previous month. The number of long-term unemployed in the U.S. (those jobless for 27 weeks or longer) was 2.5 million in May 2015, which is a 25.3 percent decrease from May 2014 and 28.6 percent of all
AUGUST 2015
unemployed. The May Bureau of Labor Statistics Establishment Survey showed that national nonfarm payroll employment increased by 280,000 for the month, an increase of 59,000 from April. Employment growth nationally has averaged 251,000 per month over the last 12 months. Several individuals and organizations contributed to this report, including Southwest Florida Regional Planning Council; the Economic Development Organizations of Charlotte, Collier, and Lee Counties; the Convention
created by like-minded companies.” The store at 2075 Periwinkle Way, Sanibel, held a soft opening on July 1. The coastal-inspired boutique features a storefront sink basin so customers can test products. The company utilizes reclaimed and repurposed furnishings and accents to create a vintage Florida atmosphere. Naples Soap Co. is proud to make products here in Florida that consciously focus on incorporating all-natural ingredients free of synthetic fragrances or synthetic additives. Naples Soap also carries scarves, cover-ups and sarongs so clients can look their best while protecting their skin from harmful
UVA/UVB rays. Since Renda launched Naples Soap in 2009 in a small space in Tin City in Naples, people from all over the world have become loyal users of her natural products that are ideal for all skin types and a range of chronic skin conditions. Naples Soap has seven locations in Florida: Lakewood Ranch and St. Armand’s Circle in Sarasota; Fishermen’s Village in Punta Gorda; Fort Myers River District; Tin City, Naples; Sanibel Island; and downtown Key West. It also has five stores in Tokyo, Japan, and wholesale operations across the United States.
purpose of assessing property for ad valorem taxation; to capture images by or for an electric, water or natural gas utility; and for aerial mapping and delivering cargo as long as drone is operating in compliance with FAA regulations. The new statute will also provide civil remedies for a violation of said statute, including reasonable attorney fees to the prevailing parties. This is a very vibrant, developing area, both technically and legally – so stay tuned for further developments. Note: The contents of this article
do not create an attorney-client relationship. Should you have any legal questions, you should consult with your attorney. Michael J. Corso has been Florida Bar Board Certified in Civil Trial Law for more than 30 years, and serves as chair of Henderson Franklin’s Tort & Insurance Litigation division, focusing on matters involving product liability and the defense of nonmedical professionals. Contact him at (239) 344-1170, or michael.corso@henlaw. com. Reprinted with the permission of the Lee County Bar Association.
BUSINESS PAGE 6 ever-engaging social networking arena. These advances in communication keep small-tomedium-sized businesses connected to their customer bases and generally improve overall communication within the company itself. I also think of how drastically marketing has changed, too! Many small business owners couldn’t market due to all the expenses. Technology has freed the small- and medium-sized businesses from those costs. True, even in this day and age, paid ads, PPC, SEO and the like can be expensive. However, one can learn these skills readily by taking courses or doing a Google search. Email marketing has become a lowcost and highly effective method to reach the
masses. Productivity, customer service, telecommuting are all a part of GoProSocial and our Virtual Lead Scheduler (vLS) and Office Management System. Technology not only changed our business but it is the foundation and the reason our company exists. Our vLS created a platform to organize my business and create a way of retaining and organizing my customers while keeping every conversation, appointment, document shared – as well as payment history – in a customer profile. The vLS created a foundation for my business to never miss a customer. TJ Sally is president of GoProSocial and vLS Virtual Lead Scheduler. Contact her at (239)300-9606 or visit goprosocial.global.
and Visitors Bureaus of Collier and Lee Counties; the regional airport authorities; the Realtors of Lee and Collier County; the University of Florida Survey Research Center; and the county and city permit offices. Christopher Westley is director of the Regional Economic Research Institute and professor of Economics at the Lutgert College of Business at Florida Gulf Coast University. Contact him at (239) 590-7090, or email cwestley@ fgcu.edu.
AWARDS PAGE 1 be Nov. 5 at Harborside Event Center, 1375 Monroe St., Fort Myers. To submit an application, contact Stacey Mercado at (239) 433-7189 or email SMercado@BBandT.com. The Blue Chip Award is endorsed by Southwest Florida Business Today, along with: Bonita Springs Area Chamber of Commerce, Business Observer, Cape Coral Chamber of Commerce, Charlotte County Chamber of Commerce, Charlotte County Economic Development Office, Christian Chamber of Southwest Florida, Cape Coral Economic Development Office, Englewood-Cape Haze Area Chamber of Commerce, Estero Chamber of Commerce, Florida Gulf Coast University, Florida Southwestern State College, Florida Weekly, Greater Fort Myers Chamber of Commerce, Greater Lehigh Acres Chamber of Commerce, Gulfshore Business, Hodges University, Lee County Economic Development Office/Horizon Council, Punta Gorda Chamber of Commerce, Sanibel & Captiva Islands Chamber of Commerce, Southwest Florida Hispanic Chamber of Commerce, Greater Fort Myers Beach Area Chamber of Commerce and Greater Naples Chamber of Commerce.
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AUGUST 2015
Southwest Florida BUSINESS TODAY
Land use and development patterns evolving with growth As Southwest Florida continues to grow, planning for urban development is an ongoing process. Putting the existing regional land uses and development patterns in context will be explained by Mark Morton, director of Strategic Real Estate and Business Development with U.S. Sugar Corp., at the Real Estate Investment Society’s (REIS) August luncheon meeting. Morton’s presentation will address the importance of balancing Southwest Florida’s unique environment with population growth, real estate dynamics, and infrastructure needs. The primary factors in the region’s economy and land use – tourism, retirees and agriculture – are changing, and landowners, planners, real estate
professionals and governments need to understand and adapt to the changes. Based in Clewiston, U.S. Sugar Corp. is one of Florida’s largest landowners and a major producer of sugar cane and citrus products. It also owns and operates a short line railroad. The company farms more than 200,000 acres in Hendry, Glades and Palm Beach counties, employs more than 1,700 people, and plays an important role in the region’s economic development and environmental restoration. Morton has been actively involved in Florida’s economic, workforce, infrastructure, manufacturing, and trade and logistics development. He serves on the Glades Economic Development Council, Florida
Heartland Regional Economic Initiative, Florida Chamber Foundation, and Florida Department of Transportation’s Freight Mobility and Trade Plan development committee. The meeting is sponsored by GHD Services Inc., and will begin promptly at 11:45 a.m. Aug. 11 in the Osprey Room of the clubhouse at Pelican Preserve, 9802 Pelican Preserve Blvd., Fort Myers. (The clubhouse is on Treeline Avenue at Colonial Boulevard, one mile east of I-75 exit 136.) Admission is $30 for members and $40 for guests, which includes lunch. Reservations are required by Aug. 5 and may be made at the REIS web site, reis-swfl.org. For more information, call Amanda Brock at (239) 344-1269.
Page 9
Bonita Chamber to host social media workshop
Bonita Springs Area Chamber of Commerce & HelpmeSOCIAL are joining forces to offer a social media workshop series called “Back to the Basics (A Beginner’s Course)” from 4 to 5 p.m. Aug. 11 in the Chamber boardroom, 25071 Chamber of Commerce Drive, Bonita Springs. This is the next workshop in a social media series presented by HelpmeSOCIAL designed for Chamber members. Attendees will learn the social media basics along with strategies and tactics to incorporate digital channels into day-to-day operations. In addition, this workshop will provide a handson experience, so attendees are encouraged to bring their laptop or tablet to participate. Pre-registration is required by calling (239) 992-2943 or visiting BonitaSpringsChamber.
Happy employees are more productive Whether you are an entrepreneur great weather managing a startup, or a welland access established business, it’s hard to ignore to many the growing evidence of big value activities, from happy employees. Recently, products researchers at the Harvard Business and services Review analyzed hundreds of studies that can be and concluded that when people work used in their with a positive mindset, performance employee on nearly every level – productivity, motivation creativity, engagement – improves. a n d In a study of service departments, recognition Harvard researchers Jennifer George BY MARYANNE strategies. and Kenneth Bettenhausen found PRESTON S o m e that employees who score high in life Guest Columnist require some satisfaction are significantly more investment, likely to receive high ratings from but that is often returned by boosting customers. In addition, researchers the company’s productivity and, at Gallup found that retail stores consequently, bottom line. that scored higher on employee life satisfaction generated $21 more in Offer flexible work options earnings per square foot of space than Fortune 100 companies that have the other stores, adding $32 million in moved to a flexible work model that additional profits for the entire chain. allows participating employees to For companies, happy employees set their own schedules as long as mean better bottom-line results. their work is consistently finished on Employees who score low in “life time, report productivity increases of satisfaction,” a rigorously tested and anywhere between 30 and a staggering widely accepted metric, stay home an 60 percent! average of 1.25 more days a month, a 2008 study by Gallup Healthways Recognize success shows. That translates into a decrease Encouraging high performance can in productivity of 15 days a year. sometimes be as simple as rewarding The challenge is to find the best way it. Programs such as employee-ofto keep everyone on your team happy the-month or other initiatives that and productive. recognize and reward high-performing In sunny Southwest Florida, small employees with gift certificates to business owners have the benefit of local businesses (such as Massage
Envy Spa) not only make the worker feel more satisfied with his or her job, but they also set an example for other employees and encourage them to work harder.
Invest in compensation packages One of the most traditional and commonly used tactics for increasing employee satisfaction and retention is ramping up compensation packages. This can involve raises, bonuses or enhanced benefits such as matching 401(k) contributions, transportation reimbursement, health insurance and vacation days.
Invest in corporate culture Creating a strong corporate culture not only creates better work results but also creates loyalty toward the company and accountability toward each other. There are numerous simple ways to accomplish this, such as recognizing employees on their birthday or bringing in lunch to the office. However, a lot of companies are taking it to the next level by hosting events within the office and participating in events outside the office. Creating an in-house wellness fair is a great way to promote a healthy lifestyle, but if that’s out of your scale, even bringing a massage therapist for the afternoon to do chair massage is an inexpensive way to help the whole office relax a little.
Other great ideas include corporate outings such as an afternoon at a baseball game, a paintball outing, forming a company sports team or participating in company-wide fitness events such as a charity run, which improves employee health, facilitates corporate bonding, and benefits the community. Using company leverage to gain “deals” for their employees is another great (and often free) approach. Many service providers – such as fitness clubs, Massage Envy Spa, and many more – are willing to provide discounted services when structured as a “corporate membership” which can be set up quickly and easily with no administration or ongoing cost to the employer. After all, healthy employees are not just happier employees – they have fewer sick days and are more focused. Whatever the strategy, small business owners are encouraged to pay attention to the happiness, wellbeing and motivation of their staff. Productive and satisfied employees represent more than just good management practices – they are a crucial element to a successful business. Maryanne Preston’s company, Hiring Solutions, helps companies hire better employees, train them efficiently, and motivate and manage them to their highest potential. Contact her at (239) 851-6906 or Maryanne@ Hiring-Solutions.com.
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Southwest Florida BUSINESS TODAY
Guest Commentary
Who’s looking out for small business owners in SWFL? Submitted by Steve Personette
Having just relocated to Tallahassee a year ago, and having been a fulltime resident and member of the Southwest Florida business community for the 40 years prior, I find myself concerned with the state of small business in Southwest Florida as I continue to receive and review Southwest Florida business news. I have always believed that Southwest Florida is a great place to live, grow a family and build a career or business. One thing, I also believe, that always made the Southwest Florida business community unique, is its ability to “put together” small and large businesses located in the region. One “tool” pretty successful in accomplishing that is the Lee County Horizon Council—the local business community “representative” to the Lee County Economic Development Office (LCEDO.) With the relocation of the Hertz corporate headquarters to Lee County, the spotlight has been on both the LCEDO and the Horizon Council: Hertz has publicly lauded both organizations on several occasions for their efforts making such a large relocation possible. A few months ago, president of locally-owned Storm Smart Industries, Brian Rist, served as a panelist at the Southwest Florida Sustainability Summit. He was asked: “Since 80% of Southwest Florida businesses are small, and most local economic growth comes from this 80%, should most of our (economic development) efforts be focused on helping small business?” His response: “It is important to realize that larger companies, such as Hertz, create ‘hubs’ for small business to develop around, creating an ‘Everybody wins’ situation.” While I agree with Mr. Rist on this point, isn’t it also the responsibility of the local EDOs—both city and county-to support and assist the growth of the small local business owner? While Storm Smart Industries fits the Small Business Administration’s definition of a “small business,” what of the even smaller companies that abound in Southwest Florida? Who is looking out for the sole proprietor;
the businesses traditionally known as “Mom and Pop’s;” family-run and non-family-run “homegrown” businesses--those businesses with 1-25 employees--that keep the Southwest Florida economy chugging along? These are the businesses adding a few jobs here, a few jobs there, leasing office space, building company headquarters, growing families and welcoming visitors here as well—staying here through both the good AND the bad economies— and that when successful, feed the growth of the larger companies as well as overall regional economic growth, thereby contributing to local economic stability. I recently heard there is a sizeable chunk remaining of the $25 million that Lee County Commissioners “set aside” in 2008, from excess county financial reserves, to stimulate local economic growth. These funds were to be used to enhance economic development within the county by enticing businesses to relocate to Lee County and/or expand their current operations in Lee County. I just wonder—are the local, county and regional business support organizations truly doing all they can do to support the growth and success of the local small business owner? So I simply say to those organizations and businesses in a position to either invest in or support these local small business owners in other ways—“Let us not forget.” Steve Personette is retired Public Affairs Manager, Sprint/CenturyLink-Lee County, a position he held for 16 years. As a 40-year resident of Lee County, he served on several local boards, including Past Chairman of the following organizations: the Southwest Florida Workforce Development Board, The Foundation For Lee County Public Schools and The Lee County Human Services Council, as well Past President of the Cape Coral Rotary Club. Personette retired in 2009 and currently resides in Tallahassee with his wife, Cindy.
Why SEO is the most important marketing tool
In years past, with only a few Yellow Pages, quick steps, a creative company what ARE we with a small investment in the web using? How could very easily rank for almost are your anything locally. With a good customers website and domain you could f i n d i n g pretty much rank for anything – as your services? long as you were one step ahead of O v e r your competition. whelmingly, That landscape has completely BY ZACK KATKIN t h r o u g h Guest Columnist changed. s e a r c h However, it’s my personal engines. opinion that local search engine Nearly 75 percent of all of optimization (SEO) has, in many business-to-business traffic online ways, become even easier to is driven by search engines. People manage for a business. use Google, Yahoo, Bing, etc. The reason it has gotten easier is to find what they’re looking for. because of changes at the search Perhaps most importantly, more engines. As I’m sure you’ve than 90 percent of purchases for heard from “Internet marketers,” local goods and services are first Google and other search engines researched online via search are constantly tweaking their engines! “algorithms” – keeping search That means your clients or engine optimization an elusive and customers are both finding you ever-changing goal. This is only through search engines – and using half true. this same tool to evaluate your Major updates are rare and best business and help them make a practices from five years ago purchasing decision. And if they (generally) work today – in fact, don’t find you – then they’re going I’d say many times they work even with your competitor. If they better! However, there are times find you and they don’t like your when major updates do happen, reviews, or what your website has and understanding what they are on it – they’re going with your in addition to their effect on your competitor. website and business is important. Think of the last time you were One such recent update looking for something to eat, or was Google’s Pigeon Update, which a solution to a problem. How did was pushed out late last year. And you get the answer, or find that to understand Pigeon – or, more place to eat? Then did you take it generally, why you should focus on a step further by researching that search – just ask yourself: restaurant, looking at reviews, and When’s the last time you used reading about their menu? But the Yellow Pages? In a recent what about social? Social is tiny – seminar we asked the audience barely a blip on the overall traffic this – all with very small (two to landscape, driving only 5 percent 20 employees), very conventional, of all traffic – and, overall, just not businesses (a bakery, insurance the tool people use to find solutions agency, etc.) – and none of them to their needs or research and find raised their hands. products/services. In fact, no one had used the Yellow Pages in more than six Zach Katkin is co-founder and months! CEO of the Bonita Springs-based How we find information has web development and Internet changed. We can now literally marketing firm Atilus. He is a say “okay Google” at our phones, certified Google professional, or ask SIRI about the meaning of author and lover of technology. He life – and we’ll get a response! It’s helps Atilus stay ahead of online amazing. marketing trends and loves driving So, if we’re no longer using the results for his clients.
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AUGUST 2015
Southwest Florida BUSINESS TODAY
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Construction commences at Pelican Preserve Town Center As part of the ongoing expansion of social and recreational facilities at the Plaza del Sol Town Center at Pelican Preserve in Fort Myers, WCI Communities has begun construction on a 5,000-square-foot addition to accommodate exercise rooms, a kitchen and a resort-style poolside bar, along with a new 70,000-gallon outdoor lap pool. The new building will dedicate 3,000 square feet to two exercise rooms – nearly tripling the center’s current
space. The existing exercise space will be renovated for additional cardio and strength-training equipment. Expected to be completed during the first quarter of 2016, the project follows the remodeling of the 55 and better active adult community’s casually elegant Destinations restaurant and the expansion of the card room. The 70,000-square foot, multi-building Plaza del Sol complex offers residents indoor swimming and fitness, arts and crafts studios, and a 99-seat theater.
2015 Women in Business Apex Award recipients announced The Women in Business (WIB) Committee of the Greater Fort Myers Chamber of Commerce announced that Connie Ramos-Williams of CONRIC PR & Marketing and Diana Willis of Jason’s Deli have been selected as the recipients of the 10th Annual Apex Award. The award ceremony honoring Ramos-Williams and Willis, and celebrating the Apex Awards’ tenth anniversary, will take place on September 26 at Hyatt Regency Coconut Point Resort & Spa. “Being selected as an Apex nominee requires so much more than just volunteering in our community,” said Debra Newell, Apex Event Co-Chair. “These women must be influential in their fields and demonstrate career excellence and ingenuity by leading successful businesses. They must also strive to pass their high standards on to the next generation through
their leadership and mentoring of others as well as being involved in the community, contributing not just money, but time. Connie and Diana are excellent examples of the women in our community who are definitely at the top of the game personally and professionally, and they deserve the honor of being our 10th Annual 2015 Apex Award Recipients.” Connie Ramos-Williams owns CONRIC PR & Marketing and CONRIC Publishing. Both companies have won numerous regional and statewide awards and recognitions for client projects. Ramos-Williams’ company was voted one of Gulfshore Business’ Top 3 Public Relations firms in 2013, 2014, and 2015. She is also very active in the community and has served on many local committees and boards, including the 20th Judicial Circuit Grievance Committee, Dress
for Success (founding member), Above Board Chamber (advisory board), and Rotary, where she serves at the District level. Diana Willis co-owns and operates five Jason’s Deli locations and employs more than 250 employees. Willis values people as the key to the company’s success and has won four Consumer Choice Awards in 2014. Diana is a very active, handson volunteer with current leadership roles with Resort and Hospitality Management, Advisory Board Chair at Florida Gulf Coast University and Vice President of the board of directors for Pace Center for Girls of Lee County. Since 2006, Women in Business has recognized local female leaders for their dedication to professional excellence, community service, and leadership and mentoring of others
Diana Willis, left, and Connie RamosWilliams.
2nd Annual Workplace Wellness Summit Aug. 26 On Wednesday, August 26, chief executive officers, human resource professionals and other leaders from area businesses have the opportunity to attend the Workplace Wellness Summit presented by the Lee County Horizon Council’s Healthcare Task Force. It takes place at the Lee County School Public Education Facility. Doors open at 8 AM with a healthy breakfast and networking. The summit features Keynote speaker, Dr. Marc Braman MD, MPH, who is founding member, second president and first Executive Director of the national, professional society- the American College of Lifestyle Medicine (ACLM) www. lifestylemedicine.org. Braman has spent the better part of the last 8 years building the national professional association the American College of Lifestyle Medicine. Initial efforts toward establishing professional standards led to collaboration with the American College of Preventive Medicine, eventually culminating in the first article in the Journal of American Medicine on lifestyle medicine. Braman innovates as President of the Lifestyle Medicine Foundation, where he is creating practical resources and systems for lifestyle medicine for the next generation of health care. He continues to practice lifestyle medicine and has directed departments for hospitals, clinics, and his own practice, working with patients to find “the joy of living well.” TOPICS: Custom Wellness Portals, Variable Wellness Programming and Tools for Companies, Online Patient Communities, Social Media & the Changing Field of Primary Care. The second main speaker is Mike
Smith, Chief Information Officer for Lee Memorial Health System and member of the Health Information Systems Executive Association. He will be leading a discussion of technology tools and how employers can use these tools to enhance health and wellness programs. Mike has more than 25 years of experience in health care delivery leadership, health information technology and electronic health records. He joined Lee Memorial Health System in 1997, following 10 years in various information technology leadership positions at Baylor Healthcare System in Dallas. TOPIC: Devices Employers can use to Track Health & Wellness, Employee Specific Tools & Overall Technology Improvements on Healthcare. Attendees will also hear a panel discussion from medical carriers highlighting offerings to clients like wellness programs and other incentives. The Horizon Council is a public/ private partnership for economic development. Among other initiatives, the council focuses on workplace wellness as an important quality of life and economic development effort. Lee Memorial Health System plays an important role in teaching businesses how to improve their employees’ health. Conference materials are available at HealthyLee. com. The Horizon Council has also created a new award — the Lee County Healthy Workplace Recognition Program. The winner will be announced at the summit. The Summit is designed for C-Level Executives and the entry fee is $25. For information, go to www. HealthyLee.com.
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Southwest Florida BUSINESS TODAY
AUGUST 2015
Wicked Dolphin Rum and Lee Reefs partner for Bionic Warriors The USS Mohawk Coast Guard Cutter (CGC), a 165-foot World War II warship that is now a living reef thriving with exotic marine life, is still serving veterans and the community three years after sinking with the production of “Sunken Barrel Mohawk Reserve Rum.” For the first time in Gulf of Mexico history, a unique class of rum will be created using the atmospheric
pressure in the crystal blue water of the ocean basin. This process allows the pressure of the water to squeeze rich rum syrup out of the barrel wood that will make a kind of rum unlike any other commercially produced in North America. Five Wicked Dolphin Rum barrels filled with distilled water were sent 90 feet down to the USS Mohawk Veterans Memorial Reef recently
and then raised 72 hours later. This batch will be used to craft the Florida distiller’s latest offering: Sunken Barrel Mohawk Reserve. Wicked Dolphin Rum and Lee Reefs have partnered to create the limited edition rum to benefit the Lee Reefs program and Special Operations Bionic Warriors - a foundation created to provide wounded, injured or ill U.S. Special Operations veterans/athletes
with state-of-the art adaptive sports equipment, coaching and access to cutting-edge sports science to ensure achievement of their athletic goals. The rum will be available at Wicked Dolphin Distillery in Cape Coral. It’s a limited edition sold in 750 ml bottles. There will be 200 signature bottles sold with the name “Sunken Barrel Mohawk Reserve.” For more information, visit wickeddolphinmedia.com.
Stock Development Named Collier County Business of the Month July 2015 The Greater Naples Chamber of Commerce and the Board of Collier County Commissioners selected Stock Development as the Business of the Month for July 2015. Each month, the award is presented to an organization that has enhanced the community through financial, volunteer and active involvement in organizations and programs that assist in creating a better quality of life for all citizens in Collier County. The Board of Collier County Commissioners and John S. Cox, President and CEO of The Greater Naples Chamber of Commerce presented Brian Stock, with a commemorate plaque at the July 7 County Commission meeting. Stock Development is one of the most dynamic and innovative development companies in Southwest Florida. With more than seven decades
of building experience, the Stock family name has been synonymous with quality real estate. What began as a development and construction company has grown over the past 14 years to include a range of related businesses and services. From its inception, the corporate culture has been one of compassion, caring and commitment to improving and enhancing the Southwest Florida community in which it operates. Continually striving to support causes and organizations that will aid in the betterment of the community, Stock Development focuses its efforts on specific causes including education, children, health and humanity. Throughout the company’s rapid growth, the corporate philosophy on the importance of philanthropy has never wavered and been central to the Stock family of companies.
Naples Chamber President, John Cox (left) congratulates members of Stock Development team.
VenturePitch SWFL hosts inaugural Founder Talk on Aug. 13 in Naples On Thursday, August 13, 5:30-7:30 p.m., at the Paragon Pavilion Theater in Naples, FL, VenturePitch SWFL hosts its inaugural Founder Talk: an in-depth look “Inside a Startup” with Angelo Biasi. Biasi shares the raw truth on his journey from a cocktail napkin to raising over $1M in capital. He talks about his short wins and quicksandfilled failures, to executing on a vision. Learn from Angelo, who may be
just a few steps ahead of your own entrepreneurial journey… from what keeps him up at night; to how a startup impacts his family life; to when, how and where to find money; to navigating SWFL for talent. He is MassiveU Founder and CEO (www.MassiveU.com), a leading b2b Project-based Social Learning Platform-as-a-service (PLAAS) tech startup, and works with educational
publishers to transform education. A Southwest Florida-based entrepreneur who, in eight months, Biasi took MassiveU from concept to closing on his first Series A funding event. Since then, he has listened to and pivoted for a market, enlisted a topnotch management team, developed revenue-generating major accounts, and won multiple awards. Purchase tickets at VenturePitchSWFL.com.
Tamiami Angel Fund I & II LLC are member-managed funds designed to enable private accredited investors to participate in a disciplined investment process. The funds invest in promising early-stage through expansion-stage commercial ventures located in the U.S., with a preference to those in Florida. For more information, visit www.tamiamiangels.com.
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