Rising Stars

Luck Reunion festival celebrates the future of Americana and roots music.

Since 2017, Southwest® has been the presenting sponsor of the Luck Reunion. A celebration of the evolution of American roots music, this day-long music festival takes place on Willie Nelson’s historic ranch in Luck, Texas, 30 miles outside of Austin. Legends who have defined this genre anchor the Luck Reunion lineup and share the stages with upand-coming artists. This year’s event takes place on March 19 and promises to provide attendees with an unforgettable experience.

Through our partnership with the Luck Reunion, Southwest is able to shine a light on our support of Artists On The Rise by providing them with a platform to help them on their journey. Through a program called Southwest: On The Rise to Luck Reunion, artists like Thomas Csorba and Katie Pruitt have had a chance to kick off previous Luck Reunions by playing an opening set on the main World Headquarters Stage. This program supports and celebrates emerging artists by featuring them on Southwest.fm, Southwest’s site for all things music. It also encourages site visitors to learn more about these artists and to vote for one to perform at the Luck Reunion.

We’ve also spent time with a number of Luck’s artists during the Southwest Porch Sessions. These sessions provide viewers with a chance to tune in to performances and learn more about these talented artists. Head to Southwest.fm/Artist-Community to watch these videos.

Want to attend this one-of-a-kind event? Visit Southwest.fm/LuckReunion to learn more and enter our sweepstakes for a chance to win a pair of festival badges, plus round-trip travel and hotel for you and a guest.

—Tena Griffith, Brand Partnerships and Entertainment