Summer Internship
Souvik Bhattacharya
P&G Enterprise Pvt. Ltd.
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CONTENTS
Souvik Bhattacharya
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Acknowledgement Project brief The Company Brand Introduction Factory Layout Leather & Trim Sourcing Quality Check Functioning Promotion & Marketing Product Categories Market Research Design Developments
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ACKNOWLEDGEMENT
Souvik Bhattacharya
On the very outset of this report I’d like to extend my sincere and heartfelt obligation towards everybody who helped me in the making of this project. Without their active guidance, help, cooperation I would not have made headway in the project. I would like to thank Mr. Harsimran Gujral who gave me the honor to complete my summer training at P&G. I would also like to thank my mentor Ms.Garima Dicshit who really helped me in understanding all the functions & activities of the organization from time to time.
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The Company
Souvik Bhattacharya
P&G Enterprises, Gurgaon is a leading leather manufacturer and exporter company of premium quality leather garments. Designed as per the latest trends and fashion, their garments are a hit among all the fashion conscious men’s and women’s of today. HISTORY: Established in Gurgaon, India in 1993 as a 100% export oriented company dealing into leather garments. They offer the best of leather garments at attractive prices that makes this company distinct from the others operating in this sphere.
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KEY POINTS:. • Leading manufacture and exporter of premium quality leather garments. • Over 20 years in business with the average growth rate of 20% per annum. • Manesar plant is India’s largest leather garment factory. • Annual Turnover over US$ 30 Million. • Major market North America & Europe. • Supplying to 6 continents. • Designed as per the latest trends. • Importing leather from Turkey, Italy and New Zealand. • Stringent quality check for products.
Brand Introduction: JUSTANNED
JUSTANNED is driven by a passion for one-of-a-kind leathers, custom hardware and of-the-moment linings that are intelligently handcrafted with fusions of classic style and European functionality. The understated style and vibey retro feel on these Justanned’s categories make them perfect for any lifestyle both young and old. With a fresh collection of high-quality men’s and women’s leather jackets , bags& goods and home décor collection , Justanned accessories are sure to become your contact companion. JUSTANNED’S MISSION is to be the first made in India global affordable leather brand, catering varied age groups across multiple fashion segments. Souvik Bhattacharya
REACH The brands vision is to focus on creating Designs, concepts, functionalities, processes and entities in a manner that Leather life style accessories can seamlessly flow in the global fashion world. The Brand intends to do that by designing young and vibrant styles with innovative functionality that are pioneering and at least a few years ahead of its competition. The Brand believes that profitability and revenue growth must go hand in hand. With no competitors who can match the completeness of its vision or its distinct advantages, Justanned is ideally positioned to seize an enormous opportunity. Continually cited for the high quality of its offering, Justanned has built an outstanding reputation among a large, impressive customer base in a very short period of time and With a strong 5
FUNCTIONING
Souvik Bhattacharya
All the products that come under justanned are sold online through e-commerce websites and its own website i.e www.justanned,com. When a particular design of a product get approved by the Head Designer, tech-pack of the product is given to the merchandiser. Merchandiser consulting with the production manager gets a sample made. The merchandiser, designer and production decides whether the product is aesthetically appealing and commercially viable at the same time. If these three people agree then the produc is sent for production. Photoshoot of the product is done and sent to different e-commerce websites for promotion. Account manager of the company checks the orders Orders received from Uniware is then compiled and sent to the warehouse. In the warehouse the products are packed, made ready for dispatch and the inventory is updated accordingly that come in the seller panel. The different seller panels of justanned is linked to a software called Uniware.
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SALE OF LEATHER PRODUCTS IN INDIA able for different classes of the society. With time online shopping is gaining popularity in india. Big e-commerce companys like jabong and Flipkart have gained trust of customers in the market and performing pretty well. Indian leather brands are typing up with these e-commerce giants and are performing pretty well. Many people are still not aware of indian leather brands. These companys are slowly and strategically promoting their brand name in different classe of the society. Sale of leather products in india is a new market. Before whatever leather products that was manufactured in india, majority of it used to get exported. But these new indian leather brands are slowly exploring into indian leather market.
Souvik Bhattacharya
Leather is one of the most widely-traded commodities globally. The growth in demand is driven by the fashion industry, especially footwear, furniture and interior design, and the automotive industry, among others. The Indian leather industry occupies a place of prominence in the Indian economy in view of its substantial export earnings and growth, besides the fact that it employs 2.5 million people. India’s leather industry has witnessed robust growth, transforming from a mere raw material supplier to a value-added product exporter. In fact, today, almost 50 per cent of India’s leather business comes from international trade. With time indian customers are also developing interest towards leather products. Leather products are not so much popular india because of the prize range. But brands likeIndian leather brands Justanned , Da Milano, Hidesign are slowly developing a target market here in india. Brands like these have gained a good reputation in the market in the past few years. These brands are coming up with products in diferent prize ranges making in afford-
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SURFACE Souvik Bhattacharya
D E V E LO P M E N T
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Inspiration- Fish Skeleton Leather- Sheep Technique- Stitching
Souvik Bhattacharya
Inspiration- Spinning Whee; Leather- Sheep Technique- Stitching
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Inspiration- Architecture Leather- Perforated Technique- Lacing
Souvik Bhattacharya
Inspiration- Architecture Leather- Perforated Technique- Lacing
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Inspiration- Jigsaw Puzzle Leather- Cow Technique- Weaving
Souvik Bhattacharya
Inspiration- Jigsaw Puzzle Leather- Cow Technique- Weaving
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DESIGN Souvik Bhattacharya
DEVELOPMENTS
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PRODUCT- 1 [Design Development] PROBLEM- When a person travels to a new city he usually caaries a luggage bag with him which has all the essentials. But after spending some time he will be needing more than one bag. He might need a bag which he can take to office, a bag to carry his laptop a bag which he can use when he’s out on weekends. While travelling to a different city it’s not possible for a person to carry so many bags. The only option he gets is to buy a new bag or carry the other bags he will be needing along with is luggage bag which is not a convenient thing to do. SOLUTION- I wanted to come up with a design for a bag which will fullfill the need of carrying multiple number bags. A bag which when needed can get converted into two different types of bags. The bag will be such that it is user friendly and can be can be converted easily. The attachment will happen with the help of open end metal zippers.
Souvik Bhattacharya
THE DESIGN- This is going to be a duffle bag which can be converted into a cross body and a laptop bag. In he market the longest open end zipper available is 36” inches long. For this bag I had to source open end zippers which are going to 52 inches long. The zippers were sourced from a shop in Sadar Market,Delhi called Deepak Sales Corporation which makes customized trims for bags and garments.
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Souvik Bhattacharya
PRODUCT- 1 [Design Development]
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Souvik Bhattacharya
BAG-1
ZIPPER ATTACHMENT SYSTEM
BAG-2 15
PRODUCT- 1 [Photoshoot]
BAG- 1
Souvik Bhattacharya
GUSSET
FRONT 16
Souvik Bhattacharya
BAG- 2
FRONT
BACK 17
Souvik Bhattacharya
BAG- 3
FRONT
BACK
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Souvik Bhattacharya
COMBINED
SIDE
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PRODUCT- 1 [Consumption]
SHELL Leather Components
Length
Width
Components
Top panel
18
7.5
2
270
Base
9.5
13
2
247
Gusset top pannel
7
7
4
196
gusset bottom pannel
7
9
4
252
front bottom side panels
13
19
2
494
Side pannel
9.5
11.5
4
437
handle
20.5
3
2
123
top pannel
7
7
4
196
bottom pannel
7
9
4
252
Gusset
16
3
4
192
zip patti
18
2.5
2
90
front + back
12.5
8
4
400
gusset
17
3
4
204
zip patti
18.5
2.5
2
92.5
Bag- 1
Bag-2
Bag-3
0
3445.5 23.93 Total Consumption =
33.5
Souvik Bhattacharya
Lining Lining Components
Length
Width
Component
Bag-1
46
18
1
8.28
13
13.5
2
351
13
13.5
6
1053
31
3
2
186
18
2.5
2
90
15
12.5
6
1125
33
3
2
198
18.5
2.5
92.5
Bag-2
Bag-3
3923.5
Total Cosumption = 20
2.48 m 2.6m
Width
Quality
Consmp
Unit
Rate
Value
Rate
Value
Shell
INR
INR
USD
USD
Leather-1
Sheep croco
Lining
42”
Cotton twill
inserts
Hardware
Puller + zip [open end]
52”
5.00
Pcs
230.00
1150.00
$3.97
$19.83
Puller Ring
4.00
Pcs
1.50
6.00
$0.03
$0.10
Puller 5cfc
8.00
Pcs
5.00
40.00
$0.09
$0.69
Puller 5Met
3.00
Pcs
7.00
21.00
$0.12
$0.36
Snap button
4.00
Pcs
6.00
24.00
$0.10
$0.41
adjuster
1.00
Pcs
16.00
16.00
$0.28
$0.28
9 mm flat rivet
8.00
Pcs
2.00
16.00
$0.03
$0.28
Rectangle ring
4.00
Pcs
14.00
56.00
$0.24
$0.97
Dog hook
2.00
Pcs
30.00
60.00
$0.52
$1.03
push lock
1.00
Pcs
90.00
90.00
$1.55
$1.55
D ring
6.00
Pcs
Misc.
Zip 5 cfc
Consumables
Bag Thread
1.00
Pcs
12.00
12.00
$0.21
$0.21
Edge Color
1.00
Pcs
0.00
0.00
$0.00
$0.00
Adhesive
1.00
Pcs
Packaging
Hand Tag
1.00
Pcs
12.00
12.00
$0.21
$0.21
Bacode Sticker
1.00
Pcs
5.00
5.00
$0.09
$0.09
Others ( cello tape / silca gell etc..)
1.00
pcs
5.00
5.00
$0.09
$0.09
Labor Cost
Cutting
Making
Total NET cost
Overhead
Profit
Commission Rate Of Conversion
33.50
Sqft
60.00
2010.00
$1.03
$34.66
2.60
Mtr
120.00
312.00
$2.07
$5.38
1.00
0.20
1.00
pcs
1.00
70.00
14.00
Mtr
70.00
84.00
26.00
$0.45
35.00
$0.60
$0.60
50.00
$0.09
50.00
$1.45
$0.24
5.20
35.00
$1.21
$1.21
$0.86
$0.86
pcs
1000.00
1000.00
$17.24
$17.24
5085.20
$87.68
18.00%
1220.45
$21.04
7.00%
474.62
$8.18
0.00%
0.00
$0.00
58.00
6780.27
$116.90
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Souvik Bhattacharya
PRODUCT- 1 [Costing]
Components
PRODUCT- 2 [Design Development] PROBLEM- People at times get bored with the same bag. If it was possible to come with the design of a womens bag which has more than one look. SOLUTION- The bag will have some kind of mechanism which will help it to change its shape or look.
Souvik Bhattacharya
DESIGN- I came up with the design of a womens bag which can be used as a side bag with a single strap. The strap has a zipper mechanism which when opened will help the bag transform into a ladies back pack.
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TRANSFORMATION SYSTEM
Souvik Bhattacharya
Mock
STYLE 1
STYLE 2 23
PRODUCT- 2 [Surface Development] STEP 1
Souvik Bhattacharya
The front and back panels was made using sheep crust. These panels were quilted to give the surface a 3D look.
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STEP 2 A green coat was sprayed on the side panels after quilting. This was the base colour.
STEP 3 Souvik Bhattacharya
Then the side panels were hand padded with a coat of black dye. And in the end a finishing coat was applied.
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Final Look
Souvik Bhattacharya
Final look after the finishing
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PRODUCT- 2 [Photoshoot] STYLE 1
Souvik Bhattacharya
STYLE 2
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PRODUCT- 2 [Consumption] SHELL
Leather Components Bag- 1
Length
Width
Components
Side Panel zip patti gusset base strap handle
12.00 9.00 10.00 8.00 41.00 7.50
8.00 4.00 5.50 5.50 3.00 2.00
4.00 2.00 2.00 2.00 2.00 4.00
LINING
Souvik Bhattacharya
Lining Components side guesset zip patti
Length 12 33.50 17.00
Width 15 5.50 4.00
Components 2 1.00 1.00
384.00 72.00 110.00 88.00 246.00 60.00 960.00 6.67 9.33
0.59 0.67
Leather
Outer Fabric
184.25 68.00 252.25 0.16 0.17
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PRODUCT- 2 [Costing] Width
Quality
Consmp
Unit
Rate
Value
Rate
Value
Shell
INR
INR
USD
USD
Leather-1
Sheep crust
9.33
Sqft
60.00
559.80
$1.03
$9.65
Lining
42”
Cotton twill
0.17
Mtr
120.00
20.40
$2.07
$0.35
inserts
1.00
Hardware
Matal Zipper
28.00
inch
3.00
84.00
$0.05
$1.45
Puller Ring
3.00
Pcs
1.50
4.50
$0.03
$0.08
Snap button
1.00
Pcs
6.00
6.00
$0.10
$0.10
9 mm flat rivet
4.00
Pcs
2.00
8.00
$0.03
$0.14
Rectangle ring
2.00
Pcs
14.00
28.00
$0.24
$0.48
Consumables
Bag Thread
1.00
Pcs
12.00
12.00
$0.21
$0.21
Edge Color
1.00
Pcs
0.00
0.00
$0.00
$0.00
Adhesive ( Dunlop / DST / Latex Milk / SAR / Rubber solution / Fevi Quick)
1.00
Pcs
35.00
35.00
$0.60
$0.60
Packaging
Hang Tag
1.00
Pcs
12.00
12.00
$0.21
$0.21
Bacode Sticker
1.00
Pcs
5.00
5.00
$0.09
$0.09
Security tag
1.00
Pcs
0.00
0.00
$0.00
$0.00
Disclamer
1.00
Pcs
0.00
0.00
$0.00
$0.00
Tissue paper
1.00
pcs
6.00
6.00
$0.10
$0.10
Others ( cello tape / silca gell etc..)
1.00
pcs
5.00
5.00
$0.09
$0.09
Labor Cost
Cutting
1.00
pcs
25.00
25.00
$0.43
$0.43
Making
1.00
pcs
350.00
350.00
$6.03
$6.03
Total NET cost
1235.90
$21.31
Overhead
18.00%
296.62
$5.11
Profit
7.00%
115.35
$1.99
Commission
0.00%
0.00
$0.00
Rate Of Conversion
58.00
1647.87
$28.41
70.00
70.00
$1.21
$1.21
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Souvik Bhattacharya
Components
PRODUCT- 3 [Design Development] PROBLEM- To break the monotonous structure of the side sling bag and the design should be unisex. SOLUTION- Getting inspired by the shape of a polaroid camera.
Souvik Bhattacharya
DESIGN- came up with the design of a unisex bag which can be used as a side sling bag with a single strap. The strap is inspired by the shape of a polaroid camera.
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PRODUCT- 3 [Photoshoot]
Souvik Bhattacharya
FRONT
BACK 31
PRODUCT- 3 [Consumption] Leather-1 Leather Components
Length
Width
Components
Front
12.50
10.50
1.00
131.25
Front
10.00
7.00
2.00
140.00
top
9.00
8.50
1.00
76.50
Leather-2
top
9.00
3.00
2.00
54.00
back
10.00
7.50
2.00
150.00
handle
50.00
2.00
1.00
100.00
651.75
4.53
0.40
6.34
0.46
Leather
Outer Fabric
Leather Components
Length
Width
Components
gusset
11.00
3.00
2.00
66.00
base
10.00
3.00
1.00
30.00
patti
10.00
1.00
4.00
40.00
0.00
136.00
0.94
0.08
1.32
0.10
Leather
Outer Fabric
Souvik Bhattacharya
Lining
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Lining Components
Length
Width
Components
front
20.50
10.50
1.00
215.25
back
14.00
12.00
1.00
168.00
gusset
11.00
3.00
2.00
66.00
base
10.00
3.00
1.00
30.00
top
13.50
6.50
1.00
87.75
divider
13.00
8.00
2.00
208.00
775.00
0.49
0.51
PRODUCT- 3 [Costing] Components
Width
Quality
Consmp
Unit
Rate
Value
Rate
Value
Shell
INR
INR
USD
USD
Leather-1
Cow dakota
6.34
Sqft
85.00
538.90
$1.47
$9.29
Leather-2
Sheep suede
1.32
Sqft
60.00
79.20
$1.03
$1.37
Lining
42”
Cotton twill
0.51
Mtr
61.20
$2.07
$1.06
inserts
1.00
70.00
$1.21
$1.21
Hardware
Puller Ring
1.00
Pcs
1.50
Puller 5cfc
1.00
Pcs
Puller 5Met
3.00
Pcs
adjuster
1.00
Rectangle ring
2.00
D ring
2.00
Misc.
Zip 5 cfc
0.35
Mtr
26.00
9.10
$0.45
$0.16
Zip 5 met
1.00
Mtr
75.00
75.00
$1.29
$1.29
Handle Dori
1.00
Mtr
Consumables
Bag Thread
1.00
Pcs
12.00
12.00
$0.21
$0.21
Edge Color
1.00
Pcs
0.00
0.00
$0.00
$0.00
Packaging
Sewn Label
1.00
Pcs
0.00
0.00
$0.00
$0.00
Hang Tag
1.00
Pcs
12.00
12.00
$0.21
$0.21
Security tag
0.00
Pcs
Labor Cost
Packing Labour
1.00
pcs
20.00
20.00
$0.34
$0.34
Testing
1.00
pcs
0.00
0.00
$0.00
$0.00
Total NET cost
983.90
$16.96
Overhead
18.00%
236.14
$4.07
Profit
7.00%
91.83
$1.58
Commission
0.00%
0.00
$0.00
Rate Of Conversion
58.00
1311.87
$22.62
$0.03
5.00
5.00
$0.09
$0.09
7.00
21.00
$0.12
$0.36
Pcs
16.00
16.00
$0.28
$0.28
Pcs
14.00
28.00
$0.24
$0.48
Pcs
14.00
28.00
$0.24
$0.48
$0.03
1.50
7.00
7.00
0.00
$0.12
0.00
$0.12
$0.00
Souvik Bhattacharya
70.00
$0.00
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