Portfolio Women’sWear
1 CONTENTS GARMENT -1 DESIGN BRIEF THEME BOARD MOOD BOARD COLOUR BOARD INSPIRATION MARKET RESEARCH DEVELOPMENT PHOTOSHOOT
GARMENT -2 DESIGN BRIEF THEME BOARD MOOD BOARD COLOUR BOARD INSPIRATION MARKET RESEARCH DEVELOPMENT PHOTOSHOOT
About me
1 GARMENT-1
DESIGN BRIEF To design a top and skirt for the season spring summer 2014/15 for Angelina Jolie for her premiere of tomb raider .Based on the theme Armageddon i.e. the last battle between good and evil before the Day of Judgement. .the top and skirt are mainly made with dark blue denim and black leather surface developments.Thetopalsohasaleather armourontherightshoulderwithrivets on it which gives it a very strong and outgoing feel
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THEME BOARD The disaster that has deemed itself on the world is what the theme stands for. the final destructive battle or conflict amongst the good and the evil is prevalent and that is what inspires this attire.
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MOOD BOARD Thefinalconflictbeforetheapocalypse will leave the world in an disastrous state.thusthemoodcatastrophiciswhat best describes the garments feel
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COLOUR BOARD In the garment the colour blue depicts the gloom of the catastrophe that is to followandtheblackreflectsthedarkness foreshadowing the world.
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INSPIRATION Inspired from har megiddĹ?n , Hebrew for Armageddon or the last battle fought between good and evil before the Day of Judgement.Itisadramaticandcatastrophic conflict, especially one seen as likely to destroy the world or the human race.
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MARKET RESEARCH
TRENDS:AstheSpanisheconomyreturnstogrowth,Spaniardsarerecoveringtheirtrust,and womenswearregisteredpositivegrowthaftersixyearsofdecline,growingby2%incurrent value terms in 2014.This growth was also driven by the constant progress of low cost retailers such as Primark and H&M. As a consequence of the aggressive pricing policies of such retailers,smallerplayerstendedtoreducetheiraverageunitpricesandboostpromotionsin order to be able to compete with the big low cost retailers. PROSPECTS: During the forecast period womenswear is expected to register a CAGR of 3% in volume terms and also in value terms at constant 2014 prices, being the fastest growing category within apparel in Spain. It is expected to reach value sales of â‚Ź10.0 billion and 387 million garments. COMPETITIVE LANDSCAPE: Zara EspaĂąa maintained its lead in womenswear with an 11% value share in 2014. Its leadership is guaranteed thanks to a network of 323 stores located throughout Spain, and the popularity of the brand amongst Spanish women. In 2014 it opened a new store in the luxurious shopping area of Milla de Oro in Madrid, with more than 60% of the sales area dedicated to womenswear. It is one of the biggest stores in Spain, and is a symbol of the new orientation of the brand towards the concept of premium apparel.
7 FRONT
DESIGN DEVELOPMENT BACK
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PHOTOSHOOT
9 GARMENT-2
DESIGN BRIEF To design a womans jacket for the season spring summer 2014/15 for Lady Gaga .Based on the theme rebel the jackethastwocontradictingelementsof lustre’s smooth feel against the leathers ruggedness which suit its theme.
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THEME BOARD The way light interacts with the surface of a metal is what lustre stands for. The word traces its origins back to the latin lux,meaning“light�,andgenerallyimplies radiance, gloss, or brilliance. The way the jackets panels shine they give a very lustrous feel to the garment it also has a very empowering feature added to it due to the black.
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MOOD BOARD The jacket in a way reflects a rebelliousfeaturethroughitsuncommon pairing of the sophisticated lustre and the rugged black leather.
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COLOUR BOARD The jackets front panels have colors like antique golden placed on brown leather that gives a subtle yet lustrous feel to it, which is placed on a black leather base which makes the panels stand out.
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INSPIRATION BOARD the inspiration for the theme lustre comes from the sculptures of Anish Kapoor, Indian-bornBritishsculptorknownforhisuseof abstractbiomorphicformsandhispenchant for rich colours and polished surfaces. he uses saturated pigments and striking architectural forms in bodies of work such as 1000 Names. Created between 1979 and 1980, this series consisted of arrangements of abstract geometric forms coated withloosepowderedpigmentsthatspilled beyond the object itself and onto the floor or wall.
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MARKET RESEARCH
TRENDS:AstheSpanisheconomyreturnstogrowth,Spaniardsarerecoveringtheirtrust,and womenswearregisteredpositivegrowthaftersixyearsofdecline,growingby2%incurrent value terms in 2014.This growth was also driven by the constant progress of low cost retailers such as Primark and H&M. As a consequence of the aggressive pricing policies of such retailers,smallerplayerstendedtoreducetheiraverageunitpricesandboostpromotionsin order to be able to compete with the big low cost retailers. PROSPECTS: During the forecast period womenswear is expected to register a CAGR of 3% in volume terms and also in value terms at constant 2014 prices, being the fastest growing category within apparel in Spain. It is expected to reach value sales of â‚Ź10.0 billion and 387 million garments. COMPETITIVE LANDSCAPE: Zara EspaĂąa maintained its lead in womenswear with an 11% value share in 2014. Its leadership is guaranteed thanks to a network of 323 stores located throughout Spain, and the popularity of the brand amongst Spanish women. In 2014 it opened a new store in the luxurious shopping area of Milla de Oro in Madrid, with more than 60% of the sales area dedicated to womenswear. It is one of the biggest stores in Spain, and is a symbol of the new orientation of the brand towards the concept of premium apparel.
15 FRONT
DESIGN DEVELOPMENT BACK
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PHOTOSHOOT
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About me
Souvik Bhattacharya souvikbhattacharya007@gmail.com +91-9830679554 Date Of Birth: 03/03/1994
OBJECTIVE: PERSONAL SKILLS: To become a part of a progressive organization and work for it and with it so that I can contribute towards the growth and wellbeing of the organization by hard work, dedication and responsibility, this also ensures opportunities for selflearning and development and opportunities to apply my knowledge and technical skills gathered during these years of education and further enrich it.
Strong knowledge of design and colour, pattern making, garment construction and surface development. Special Interest in designing and construction of leather hard goods. Excellent communication and management skills
KEY ATTRIBUTES: Team spirit, Leadership
HOBBIES: EDUCATION:
Travelling, Listening to music, Rock Climbing, Cycling and Swimming.
AREA OF INTEREST:
Pattern making Garment Construction Surface Development Product Development Merchandising
National Institute of Fashiontechnology, Kolkata B.Des in Leather Design 2012-2016 C.G.P.A- 8.17(avg. Of 5semesters) XII The Future Foundation School 2011 65.4% X The Future Foundation School 2009 78.2%
WORK EXPERIENCE: Internship under Abhishek Dutta as Assistant Designer for Bangalore Fashion Week 2013 Accessory Designer for Signature Fashion Show Company Representative for GT International at Indian Leather Goods Fair2014, Kolkata Internship at Banglanatak as Product Developer Craft Cluster Development at Cooch Behar Internship at P&G Enterprises, Gurgaon
SOFTWARE:
SouvikBhattacharya F&A / LD / Kol / 25
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