Dharma San Juan: Brand Concept & Visual Strategy

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Brand Concept & Visual Strategy

GUIDELINES

Contents Dharma San Juan The Journey 3 Brand Pillars Key Words Visual References Concept Ideas Color Symbology Color Palette Key Symbols Fonts for Applications 03 04 05 06 07 08 14 15 16 17

Dharma San Juan

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The land where purposeful visions come to fruition

DHARMA SAN JUAN

THE JOURNEY

Inner Journey

• Brand Visual Pillars

• Concept Ideas

• Color Symbology

• Key Symbols

• Visual References

• Main Color Palette

• Typography for Applications

• Logo Symbol

Outer Journey

• Vision

• The Values

• The Story

• Property Info

• Location Info

• Design & build

• Facilities

• Hospitality

• The Cactus Temple

• Thriving Families/ The pillars

• Land Wisdom

• Lot Purchase Info & Pricing

• The Team

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3 BRAND PILLARS

land takes care of you”

Heart Centered Visions: Developing Purposeful visions Into Action to support visionaries follow their dharma. A temple to reconnect to the visions of the heart.

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KEY WORDS

Open spaces, transparency, nurturing.

Nourishing, mother.

Expansion, Grounding matriarchy, feminine, womb, seed, underneath the earth, planting.

Innovation, future, visionary people, strategic tactics, planning, opportunities.

King, heart, courage, leadership, kingdom.

Descendants, seed, creativeness, creation, father, sun, action. The View .

VISUAL REFERENCES

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1. Prayer 2. Visionaries 3. Gatherings 4.The land 5. The Family Pillars 6. Handmade Details 7. Nature 8. Harmony of nature & human

CONCEPT IDEAS

Big bold visions coming to fruition

The Physical Space

The People / The Visionaries

The Family

Feel Nourish to create

1. A place where to nourish your body mind & soul

2. Retrieve to a contemplative space of inner wisdom

3. Re-Harmonize yourself to the frequency of the heart.

4. Facilities for health and Wellness

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The Physical Space

The Feminine

1. Round Shapes

2. Earthy Colors

3. Food forests

4. Womb spaces

5. The space for community meetings

6. Spaces to rest and recover

7. Spaces to get nurtured

The Masculine

1. The land walks

2. The Cactus temple

3. The Visionary meeting space/Top of the mountain 9

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CONCEPT IDEAS

Big bold visions coming to fruition

The Physical Space

The People / The Visionaries

The Family

Feel inspired to inspire others

1. A space for big bold visions to come through.

2. Supporting visionaries Follow their Dharma

3. An Invitation to be a part of a thriving Society in nature.

4. A space for development & personal growth.

5. Global Impact community space

6. Hospitality/ Master minds

7. Elevating consciousness

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The Mental Space

Masculine/ Action Oriented

1. The Workshops/Masterminds

2. The Offerings / Retreats

3. The services / What can the people provide? Maybe guidance?

4. The events /Any type of meetings:

• Innovation/ creative thinking

• Leadership /Bold

• Wisdom

Feminine

1. Nourishing body, mind & soul

2. Body: The Wellness center offerings/ Food/ rest

3. The Mind/ Exploration of Creativity

4. Soul/ Silence & meditation

CONCEPT IDEAS

Big bold visions coming to fruition

The Physical Space

The People / The Visionaries

Feel Supported by family to thrive in community.

1. The Children /Early Child Care

2. The Visionaries / Master Minds/ Personal Development and Growth

The Family

3. The Elders / Space for wisdom Keepers

4. The Local Community /BIg bold visions for Issues that Matter

5. The Plant Realm/ Listening to nature

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The Visionaries

CONCEPT IDEAS

The Local Community

The Heart - The Dharma

The Elders

The Children - The Future

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COLOR SYMBOLOGY

Peyote Visionary Art

Masculine

Feminine

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DHARMA SAN JUAN Earth

COLOR PALETTE

DHARMA SAN JUAN
1. 2. 3.

KEY SYMBOLS

1. The wachuma Cactus

2. The Heart/ The center

3. The Flower of life/ The Seed where everything is born from.

4.Harmony/ Sacred Geometry

5. Visionary People/ Big Bold visions

6. Contemplation of beauty

7. Transmission of wisdom & Knowledge.

8. Honoring the rhythms of the earth.

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FONTS FOR APPLICATIONS

OTHERS

MONSERRAT - REGULAR - 12 PT

TITLE

NIGTHMARE GOTHIC - REGULAR -

80 PT

BODY TEXT

MONSERRAT - REGULAR - 18 PT

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Branding Guidelines

Logotype Guidelines

LOGOTYPE INSPIRATION

THE PEYOTE MANDALA

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Logotype application 11
L ogotype G u idelines LOGOTYPE GUIDELINES MAIN LOGOTYPE 03
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LOGOTYPE GUIDELINES LOGOTYPE VERSIONS

COLOR PALETTE

LOGOTYPE
#D78E51 #BE6948 #51694A #A64F3E #F6EEE4 75% 50% 25% 75% 50% 25% 75% 50% 25% 75% 50% 25% 75% 50% 25% R190 G105 B72 R215 G142 B81 R246 G238 B228 R81 G105 B74 R166 G79 B62 C67 M40 Y76 K26 C25 M77 Y78 K16 C20 M67 Y77 K6 C13 M49 Y76 K0 C2 M5 Y8 K0 Logotype Guidelines 05
GUIDELINES
LOGOTYPE GUIDELINES Logotype Guidelines 06

MINIMUM SIZE

16 mm
20 mm LOGOTYPE GUIDELINES dharma san juan L ogotype G u idelines 07
W:
H:

PROTECTION ZONE

13 mm 13 mm LOGOTYPE GUIDELINES 13 mm 13 mm L ogotype G u idelines 08

INCORRECT USAGES

DO NOT use background that overrides the logo

DO NOT edit original logo construction

LOGOTYPE GUIDELINES dharma san juan dharma san juan dharma san juan dharma san juan L ogotype G u idelines 09

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CORRECT USAGES LOGOTYPE GUIDELINES
Logotype Guidelines 10
LOGOTYPE GUIDELINES L ogotype G u idelines 11
APPLICATIONS
L ogotype G u idelines 12
L ogotype G u idelines 13

dharma san juan

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