Brand Concept & Visual Strategy
GUIDELINES
Dharma San Juan
The land where purposeful visions come to fruition
The land where purposeful visions come to fruition
Inner Journey
• Brand Visual Pillars
• Concept Ideas
• Color Symbology
• Key Symbols
• Visual References
• Main Color Palette
• Typography for Applications
• Logo Symbol
Outer Journey
• Vision
• The Values
• The Story
• Property Info
• Location Info
• Design & build
• Facilities
• Hospitality
• The Cactus Temple
• Thriving Families/ The pillars
• Land Wisdom
• Lot Purchase Info & Pricing
• The Team
land takes care of you”
Heart Centered Visions: Developing Purposeful visions Into Action to support visionaries follow their dharma. A temple to reconnect to the visions of the heart.
Open spaces, transparency, nurturing.
Nourishing, mother.
Expansion, Grounding matriarchy, feminine, womb, seed, underneath the earth, planting.
Innovation, future, visionary people, strategic tactics, planning, opportunities.
King, heart, courage, leadership, kingdom.
Descendants, seed, creativeness, creation, father, sun, action. The View .
The Physical Space
The People / The Visionaries
The Family
Feel Nourish to create
1. A place where to nourish your body mind & soul
2. Retrieve to a contemplative space of inner wisdom
3. Re-Harmonize yourself to the frequency of the heart.
4. Facilities for health and Wellness
The Feminine
1. Round Shapes
2. Earthy Colors
3. Food forests
4. Womb spaces
5. The space for community meetings
6. Spaces to rest and recover
7. Spaces to get nurtured
The Masculine
1. The land walks
2. The Cactus temple
3. The Visionary meeting space/Top of the mountain 9
The Physical Space
The People / The Visionaries
The Family
Feel inspired to inspire others
1. A space for big bold visions to come through.
2. Supporting visionaries Follow their Dharma
3. An Invitation to be a part of a thriving Society in nature.
4. A space for development & personal growth.
5. Global Impact community space
6. Hospitality/ Master minds
7. Elevating consciousness
Masculine/ Action Oriented
1. The Workshops/Masterminds
2. The Offerings / Retreats
3. The services / What can the people provide? Maybe guidance?
4. The events /Any type of meetings:
• Innovation/ creative thinking
• Leadership /Bold
• Wisdom
Feminine
1. Nourishing body, mind & soul
2. Body: The Wellness center offerings/ Food/ rest
3. The Mind/ Exploration of Creativity
4. Soul/ Silence & meditation
The Physical Space
The People / The Visionaries
Feel Supported by family to thrive in community.
1. The Children /Early Child Care
2. The Visionaries / Master Minds/ Personal Development and Growth
The Family
3. The Elders / Space for wisdom Keepers
4. The Local Community /BIg bold visions for Issues that Matter
5. The Plant Realm/ Listening to nature
Peyote Visionary Art
Masculine
Feminine
1. The wachuma Cactus
2. The Heart/ The center
3. The Flower of life/ The Seed where everything is born from.
4.Harmony/ Sacred Geometry
5. Visionary People/ Big Bold visions
6. Contemplation of beauty
7. Transmission of wisdom & Knowledge.
8. Honoring the rhythms of the earth.
OTHERS
MONSERRAT - REGULAR - 12 PT
TITLE
NIGTHMARE GOTHIC - REGULAR -
80 PT
BODY TEXT
MONSERRAT - REGULAR - 18 PT
Logotype Guidelines
DO NOT use background that overrides the logo
DO NOT edit original logo construction
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan
dharma san juan