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India's Biggest Wellness Event
ellness Expo - 2013
5-6-7 October 2013 Exhibition Ground,Sector-34 Chandigarh
Health
Health Nutrition Fitness Beauty Lifestyle
Beauty Nutrition Fitness Lifestyle
India's Wellness Industry: In India, wellness is a concept which has been in vogue since ancient times. Traditional medicinal and health practices like Ayurveda and yoga have propounded the concept of mental and physical wellness. Changes in society, individual lifestyles, along with extraneous factors like globalization and greater awareness are accelerating the need for wellness among individuals. According to a recent FICCI-PwC study, the wellness market in India is about Rs 490 billion and wellness services account for 40% of this market. The Indian Health & Beauty market (products and services combined) was estimated to be worth almost Rs1.73 trillion (€26.6 billion) in 2011. It represents 3.7% of India's private consumption expenditure of Rs46.7 trillion. The US market was estimated to be €78 billion (Rs 5.12 lakh crore) last year. On a per capita basis, consumption of H&B products and services in India is 8.5% of that in the US, while our per capita income is 7.5% of the US. With an annual growth rate of almost 16%, the Indian H&B market will be worth Rs3.57 trillion (€54.9 billion) in five years. The organised sector accounts for Rs134 billion or just below 8% of the business. About Rs259 billion (15% of the market) is spent on smelling good, making fragrances (including deodorants) the single largest sub-category. Globally, fragrances account for 15.5% of the total market, so the Indian market for fragrances has caught on.In this segment, the richest 24.3% of Indians consume 98.4% of the products. Around 35% of fragrances sold in India (by value) are either fake or smuggled. Quite a large percentage also comprises products bought while traveling abroad. Beauty services like haircuts, pedicures, facials, waxing and other treatments delivered at salons alone (excluding treatments at spas) is the second largest sub category at Rs238 billion (13.8% of the total market). Another Rs222 billion (12.8% of the market) is spent on cleansing, including soaps, facial cleansers, shower gels, face scrubs, body scrubs. Colour cosmetics constitute about Rs208 billion, shaving (hardware and software) accounts for about Rs128 billion, shampoos about Rs116 billion, oral care about Rs113 billion, hair oils about Rs110 billion and hair colourants about Rs90 billion. l Indian Health and Beauty has grown 20-22% per annum in the last five years. So the market was only worth about Rs670 billion (€10.3 billion) in 2006, but it was still large enough to attract The Body Shop back then. The overall wellness market in India is estimated at INR 490 bn and wellness services alone comprise 40% of this market. Indian Fitness & Slimming Industry constitutes about 8% of the wellness market. Organized fitness services account for merely 25% of the overall fitness industry. The Indian Fitness & Slimming Industry is set to ride high with all levers in place. Growing disposable income of the people coupled with rising awareness of a healthy body augur well for the Industry. Significant changes in lifestyle related to lack of physical activity and increased consumption of fast food among both affluent and working class population has led to greater need for healthy lifestyles. Indian fitness & slimming industry currently pegged at USD 0.78 billion is stated to grow at a CAGR of 25% to reach USD 2.4 Billion by 2015. Spas, alternative therapies, ayurveda treatments and beauty services are expected to grow by 30%. Wellness industry in India is classified into seven core segments within different products and services, such as Allopathy, alternative therapies, beauty, counseling, fitness/slimming, nutrition and rejuvenation. Of these, rejuvenation services such as spas, alternative therapies, ayurveda treatments and beauty services are expected to show growth rates as high as 30 per cent. Despite the current economic slowdown which has impacted several sectors, the Indian wellness services market is expected to remain optimistic and has the potential to sustain its annual growth.Here, a comparison on the lone division of spa and its alternative services can put forward the real stats where this industry can be estimated in the coming years.
Why Exhibit?: a) Reach a captive audience and generate new customers immediately. b) Gain direct, face to face contact with business owners and decision makers. c) Introduce your company to new prospects within short period of time. d) Engage with a new highly targeted audience e) Conduct invaluable consumer research and distribute product samples. f) Opportunity to maintain and intensify brand awareness g) Showcase live products and services demonstrations. h) Make immediate on-the-spot sales. i) Stay a step ahead of your competitor. j)
Raise the profile of your brands.
Reasons to be there: a) The venue is located at a premium location which attracts heavy visitor traffic on regular basis. b) 1, 00,000 plus high end crowds expected during the course of the Expo. c) Affluent class from the surrounding posh localities. d) Visitor population is expected to have both male and female. e) A must for fitness freaks and fitness enthusiasts. f) Hypes created through high impact visibility and promotions. g) A one stop destination to showcase the must and latest in Health Care Innovators.
Why Wellness expo is unique?: a) Wellness expo is the only show of its kind in India. b) All the participants are individually reviewed to ensure the highest quality of exhibitorsand sponsors. c) Wellness expo is the largest in health, beauty, fitness, lifestyle, and nutrition and wellbeing event for men and women and is guaranteed to make you feel revitalized, beautiful, fit and healthy. d) Each attendee receives a bonus bag with complimentary take-home products and information to use and share with family and friends. e) Wellness Expo saves attendees time and money by providing the opportunity to sample the most innovative health, lifestyle and green enhancing products within their community. f) Show visitors will have the unique opportunity to spend one-on-one time asking questions and learning from an incredible group of leading natural healthcare, beauty, lifestyle, nutrition and fitness professionals all under one roof...all in course of the Expo. g) Wellness expo will include live demonstrations to educate and entertain the public on different health topics and disciplines. h) As the Expo approaches visitors will be able to pre-register for the grand prizes online at www.smarteventsindia.com ,The prizes will be drawn during the last day.
Exhibitor Profile: Health: Alternative Therapies Acupuncture Acupressure Reiki Siddha Unani Ayurveda Herbal Medicine Homeopathy Chinese Medicine Massage Therapy & Equipment Natural & Herbal Health Remedies Health & Hygiene Products Multi Speciality Hospitals Laboratory Services Skin Care Services Dental Service Rehabilitation Center Physiotherapy Practice Orthopedic Practice Dermatology Medical Supplies & Health Care Stores Eye Care & Accessories Naturopathy Heart Care Services Diagnostic Equipments & Personal Diagnostic Kit
Nutrition: Pharmaceutical Products Healthy Diet Food & Supplements Organic Products Dietetics & Nutritional Products Hygienic Cookware Water Purifiers Ozone Fruit & Vegetable Washer Dietary & Health Supplements Organic Food & Beverages Health Drinks Vitamins Nutritionist Functional Foods & Nutraceuticals Diabetes Management
Beauty: Beauty & Personal Health Care Products & Accessories Beauty Services Cosmetics Perfumes Hair Care Coloring Treatment & Products Nail & Nail Care Aroma Therapy Pedicure & Manicure Products Personal Grooming Products & Equipment's Anti-Ageing Treatments & Services Hair Salon Accessories & Equipment Cosmetic Treatment & l Equipment Laser Treatment Services & Products Makeup Artist & Makeup Products Professional Beauty Products Herbal Cosmetics Wellbeing Relaxation & Beauty Items Personal Hygiene & Toiletries Bridal Services Skin & Body Art
Fitness: Detox & Slimming Weight Management Products & Services Exercise & Fitness Equipment Fitness Books & CD's Aerobic Cardio & Dance Studio Gym & Health Club Sports Association Sports Club Sports Equipment Exercise & Sports Wear Yoga & Meditation Center Swimming Club Bach Remedies Crystal Therapies Mind Body Technique
Lifestyle & Other: Health Information & Insurance Spiritual Music & Merchandise Saunas & Jacuzzis Spa & Wellness Products Women Care Products Child Care Products/ Toys Health Resort Sports & Adventure Tourism Corporate Wellness / Holistic Trainers Educational Institutions & Academies IT Enabled Services Spa Resort & Rejuvenation Center Trade Associations, Media & Publishing Houses Professional Clothing & Disposable Items Gem Stone Astrologers Tarot Card Readers Pet Care Clothing Jewellery Accessories Tour & Travel Consultant Image Management Lifestyle Consultants Furniture (Health & Comforts)
Visitor Profile:
Media Plan:
Business Visitor : Academies, Universities & Research Institutes Acupuncturists Aroma Therapists Beauticians, Consultants & Therapists Beauty, Hair, Aesthetic Therapists, Salons & Schools Builders & Realtors Businessmen Caterers, Food & Beverage Manufacturers & Processors Chiropractors, Doctors & Medical Professionals Corporate & Retail Houses Cosmetologists & Cosmetic Enhancement Specialists Dieticians & Nutritionists Distributors, Dealers , Wholesalers / Direct / Sole Agents Fitness Clubs Owners, Directors, Consultants and Professionals Health Club Owners, Directors, Consultants and Professionals Health, Organic and specialist food stores High Networth Consumers Hospitality, Hotel Supplies Dealers / Stockists Exporters & Importers Leisure facilities Owners, Directors, Consultants and Professionals Make-Up Artists Mall Owners, Directors, Consultants & Professionals Media & Trade Associations Pharmacists Purchasing Managers Restaurant Owners, Directors,
Consultants and Professionals Retailer Chain Owners, Directors, Consultants & Professionals Salon Owners, Directors, Consultants and Professionals Spa Owners, Directors, Consultants and Professionals Students Technicians Tourism & Hospitality
1. Two half page adv. in Leading Newspapers (city issue) 2 days before the exhibition. 2. 200 spots in Leading Radio Channel from 20th September till Exhibition. 3. Hoardings at premium sites at Chandigarh and leading cities Punjab, Himachal Pradesh and Haryana. 4. Magazines - Full Page - advertisement in trade Magazines. 5. 5,00,000 Emails Chandigarh, Punjab, Himachal Pradesh and Haryana. 6. Invites to professional from Salons, Spas and Health Clubs. 7. Social Media Promotions - through Road Shows in Schools and College. ON GROUND ACTIVATION:
General Visitor: Primarily any individual interested in Wellness, Health, Nutrition, Fitness, Beauty and Grooming, Lifestyle and Others
1. 200 Man days of on ground activation in Sector Markets. 2. 50,000 Newspaper inserts - in leading publication. 3. 1,00,000 SMS & Email Blasts- across Chandigarh, Punjab, Himachal Pradesh and Haryana. 4. Pre Event Publicity through posters at strategic locations - gyms, health clubs, parlours, spas etc.
Sponsorship Package
Tariff
Platinum Sponsorship (1 Package for each category) 36 sqm booth space at a prime location plus 20% discount on any added spce. Company's name and logo on the Expo Invitation Cards. Company's Name and logo in all advertising campaign, including the TV, newspaper, magazine, radio and outdoor media. Company's name and logo on Posters, Banners and Signage. A double-spread colored advertisement in the event booklet . A double-spread profile of the company in the event booklet . Company's name and logo on more than 50,000 fliers to be distributed along with daily newspapers. Company's name and logoon every printed material at the Expo.
Space (Sqm.)
INR (Per Sqm.) (Include Service Tax )
Regular Shell Stand (Min. 9 sqm.)
7000/-
Premium Shell Stand (Min. 15 Sqm.)
7500/-
Shell Stands (per 9sqm): Space, Carpet Flooring, Octonorm System Wall Elements, Fascia Name, One Counter Table, Two Chairs and One Wastebin, One Power Socket of 15 AMP, Three Spotlights.
Gold Sponsorship (1 Package for each category) 27 sqm booth space at a prime location plus 20% discount on any added space. Company's name and logo on the Expo Invitation Cards. Company's name and logo in all advertising campaign including the TV, newspaper, magazine, radio and outdoor media. Company's name and logo on Posters, Banners and Signage. A double-spread colored advertisement in the event booklet (10,000 Copies). A full page profile of the company in the event booklet (10,000 Copies). Company's name and logo on more than 50,000 fliers to be distributed along with daily newspapers. Company's name and logo on every printed material at the Expo.
For Space Booking Sovi Chawla Mob. : +91 86830-00136-7 Email: info@smarteventindia.com
Rajni Sharma Mob. : +91 86830-00138 E-mail : expo@smarteventsindia.com
Bronze Sponsorship (1 Package for each category) 18 sqm booth space at a prime location plus 20% discount on any added space. Company's name and logo on the Expo Invitation Cards. Company's name and logo in outdoor media. Company's name and logo on Posters, Banners and Signage. A full page colored advertisement in the event booklet (10,000 Copies). A full page profile of the company in the event booklet (10,000 Copies). Company's name and logo on more than 50,000 fliers to be distributed along with daily newspapers. Company's name and logo on every printed material at the Expo.
Silvi Chawla Mob. : +91 86830-00139 Email: sales@smarteventindia.com
Organizer:
SMART S E EVENTS
Contact Address: H. No. - 565, Sector - 3, Urban Estate Kurukshetra - 136118 Haryana - India Telefax: +91-1744-222137 Mob: +91-8683000136-7; 8683000138; 8683000139 Email:info@smarteventsindia.com; Web: www.smarteventsindia.com