SPACE AGENCY | DESIGN
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Central Embassy l Bangkok, Thailand.
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Central Embassy l Bangkok, Thailand.
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spaceagency
Central Embassy l Bangkok, Thailand.
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spaceagency
Central Embassy l Bangkok, Thailand.
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spaceagency
Central Embassy l Bangkok, Thailand.
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spaceagency
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spaceagency
A1 Mobilkom Showroom l Vienna, Austria
A1 MOBILKOM MOBILE PHONE SHOWROOM Client Mobilkom Austria Year 2012 Location Vienna, Austria
This project is concept study for a next generation mobile phone retail outlet for A1, in collaboration with Tomaselli Visual Sensations. Mobilkom Austria is a major Austrian mobile network operator. It has been operating since 1994 and is one of the most well-known commercial mobile telephone brands in Austria. This design is the interior design concept for a Mobilkom showroom, highlighting the dynamic and futuristic aspects of the brand’s core values.
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A1 Mobilkom Showroom l Vienna, Austria
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A1 Mobilkom Showroom l Vienna, Austria
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Stone Towers l New Cairo, Egypt.
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spaceagency
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spaceagency
Il Mercato a il Patio, Moscow Il Patio is a large chain of Italian restaurants in Russia. It is owned by the leading casual dining operator in Russia, Rosinter, who oversee a broad portfolio of brands. Space Agency was appointed to develop a prototype design for a boutique Italian gourmet concession within the Il Patio restaurants that offers diners the opportunity to bring their experience of Italian dining home with them. The concessions are to be located within the restaurants and display an array of imported Italian delicatessen foods. The design for the boutiques focuses on the idea of abundance and celebrates gourmet food through an attractive display of well-packaged and presented speciality items.
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spaceagency
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spaceagency
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spaceagency
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spaceagency
Nash XLeb Bakery l Moscow, Russia.
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spaceagency
and subject to trademark protection. the copying, usage is not permitted without the written authorization by NX Bakery Group
Nash Xleb Bakery l Moscow, Russia.
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spaceagency
V V s
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Nash XLeb Bakery l Moscow, Russia.
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spaceagency
Residential Design l Space Agency Approach
One Bedroom Flat, Private Client Maida Vale, London, United Kingdom A complete refurbishment of a split-level one bedroom flat in a Victorian terraced house in Maida Vale. When the building was converted into flats, this flat was created out of the communal corridor plus two other raised levels. As such, the existing configuration was quite awkward. The flat has been opened up to take advantage of the views provided by the split levels. The flat will accomodate a nanny, and has been designed with a young, modern aesthetic.
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Branding Development Hangzhou I International Office Centre
“Unlimited” Concept
Another element we wanted to suggest with the “Unlimited” branding was the idea of flow and movement. To show the smooth transition between areas of the buildings architecture.
Core Theme Of The Logo Mark
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Branding Concept Hangzhou I International Office Centre
“Unlimited� Programme Unlike traditional approaches where construction developments are conceived as pure addition of square footage to the urban fabric, Unlimited project and brand concept are conceived in a holistic way as a exclusive continuous seamless lifestyle experience and therefore the project proposes a space configuration able to fully serve to the Unlimited brand Lifestyle concept.
6:00am
12:00pm
6:00pm 6:00am
lunch
working energizing
chill
shopping
shopping
shopping
energizing
sport chill spa
relaxing shopping
afternoon
afternoon
12:0
dinner
working
beauty
energizing energizing
morning
relaxing
evening
evening relax
relax
re
activity avtivity ity ac ti v ctiv a it y a v t i v y ity activ y y activity g shop n t i p i ivit o h t leisure leisure leisure leis s v a c ti v ity avtivit i act i c ty a ping ing t a e leisure v u o a s o c iv i o y f hvoityp d h tivit t re leisur i s ood food v f g i y a vt f isure tleyisauvtivity a ti ing e l in o d e r c u p s i a e d ct l i v o o ity activ ity f c h ure s
o
morning
spa
sport
shopping
shopping breakfast
6:00pm
dinner
lunch
working working
beauty
sport
12:00pm
shopping
sport
shopping
breakfast
12:00am
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spaceagency
Branding Development Hangzhou I International Office Centre
“Unlimited” Development
For the design of the logo we wanted to keep the shape very geometric and clean. On the right shows the production of the design of the logo using straight lines and circular elements. Another trademark feature is the reference to the two towers of the architecture.
The Shape Of The “Iconic Towers”
Construction Of Logo Mark Using Geometric Shapes
First Stage Of Logomark
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Branding Development Hangzhou I International Office Centre
“Logomark” Development Final logo Proposal in full black. Adding final details of the tapered edges. As the building is all about smoothness and flow the edges were tapered in the same way as Brandon Grotesque. To bring all elements of typography and logo together.
Logo lock-up with Chinese
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Branding Development Hangzhou I International Office Centre
1.4 “Logomark” Development Final logo Proposal in full black. Adding final details of the tapered edges. As the building is all about smoothness and flow the edges were tapered in the same way as Brandon Grotesque. To bring all elements of typography and logo together. The Chinese typography was also done in the same way.
Logo lock-up with Chinese / Using the U from the logo into the word Unlimited.
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Branding Development Hangzhou I International Office Centre
“Logomark” Application Firstly showing the use and application of the logo onto business cards, using the chosen typeface Brandon Grotesque. Two versions were created one using the simple logo on one side and information on the other. Making sure to keep the design minimal and to have a high end aesthetic. The second again was kept very minimal and use of white space with the concept of wrapping and flowing around the media. Which could be a branding concept that would be continued throughout.
Logo lock-up with Chinese / Using the U from the logo into the word Unlimited.
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spaceagency
Branding Development Hangzhou I International Office Centre
“Logomark” Application One concept of the logo mark application could be a promotional bag design. This could be available in hotel rooms for guests as a part of a welcome pack, or purchased from the Hotel or when purchasing goods in the shopping mall. Bag design: Concept was to use the Unlimited logo as part of the bags form using the handles to create a sense of continuous flow, wrapping around the carrier.
Bag design: Using the Unlimited logo as part of the bags form.
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Branding Development Hangzhou I International Office Centre
“Logomark” Application Here shows come possible print finishes such as embossing, debossing, blind debossing for perhaps a welcome pack, menu etc. Use of gold finishing could again create this luxurious tone for the brand. For the welcome bag we felt it could be good to brand booklets in the same format with the wrap around as mentioned previously for the business card and bag.
Logo lock-up with Chinese / Using the U from the logo into the word Unlimited.
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Branding Development Hangzhou I International Office Centre
“Logomark” Application Further exploring perhaps an all white colour palette, using textured papers and spot varnish inks to make the typography pop out. Again creating a more sophisticated appearance. Since China has a tradition for paper craft this would act as a relation to their culture. Also this white colour palette was continued to branding of wine glasses in the hotel and perhaps complementary wine held in the rooms of the guests.
Logo lock-up with Chinese / Using the U from the logo into the word Unlimited.
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spaceagency
Branding Development Hangzhou I International Office Centre
“Logomark” Application As mentioned about China’s paper craft culture of origami etc it could be a nice idea of creating perhaps envelopes and stationary in this manner. The branding was also added to tags and different paper qaulities to experiment on what worked best. Another branding packaging technique could be the use of the string seal. Which has the same form of the infinity symbol and lucky number 8. This perhaps could be applied to envelopes, bags and how menus could be sealed in restaurants.
Logo lock-up with Chinese / Using the U from the logo into the word Unlimited.
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Historical References Green Lanes I Steakhouse Historical References Green Lanes I Steakhouse
1 Local History Enfields
1 Local History Enfields Enfield was recorded in Domesday Book in 1086 as Enefelde, and as Einefeld in 1214, Enfeld in
Enfield was recorded in Domesday Book in 1086 as Enefelde, and as Einefeld in 1214, Enfeld in
1293, and Enfild in 1564: that is ‘open land of a man called Eana’, or ‘where lambs are reared’,
1293, and Enfild in 1564: that is ‘open land of a man called Eana’, or ‘where lambs are reared’,
from the Old English feld with an Old English personal name or with Old English Ean ‘lamb’. The
from the Old English feld with an Old English personal name or with Old English Ean ‘lamb’. The
feld would have been a reference to an area cleared of trees within woodland later to become
feld would have been a reference to an area cleared of trees within woodland later to become
Enfield Chase.
Enfield Chase. After the Norman Conquest, both Enfield and Edmonton were mentioned in Domesday Book. After the Norman Conquest, both Enfield and Edmonton were mentioned in Domesday Book.
Both had churches, and Enfield had 400 inhabitants, Edmonton 300. Enfield is also described as
Both had churches, and Enfield had 400 inhabitants, Edmonton 300. Enfield is also described as
having a “parc”. This parc—a heavily forested area for hunting—was key to Enfield’s existence in
having a “parc”. This parc—a heavily forested area for hunting—was key to Enfield’s existence in
the Middle Ages (see Enfield Old Park). Wealthy Londoners came to Enfield first to hunt, and then
the Middle Ages (see Enfield Old Park). Wealthy Londoners came to Enfield first to hunt, and then
to build houses in the green, wooded surroundings. In 1303, Edward I of England granted Enfield
to build houses in the green, wooded surroundings. In 1303, Edward I of England granted Enfield
a charter to hold a weekly market, which has continued up to this day. The old market cross was
a charter to hold a weekly market, which has continued up to this day. The old market cross was
removed in the early 20th century to make way for a monument to the coronation of King Edward
removed in the early 20th century to make way for a monument to the coronation of King Edward
VII, but was preserved by the horticulturalist E. A. Bowles for his garden at nearby Myddelton
VII, but was preserved by the horticulturalist E. A. Bowles for his garden at nearby Myddelton
House, where it remains today
House, where it remains today
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References
Green Lanes I Steakhouse
References
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Green Lanes I Steakhouse
Livestock Branding Existing restaurants on or near Green Lanes
Adjacent to the site there are several small storefronts that are very simple in design. There is only one eatery near the site and that is Babinondas, a Greek restaurant with a garden that offers both sit down and take-away service. Babinondas’s inviting website makes it clear that clients are welcome to come in for small or large meals and the prices are relatively inexpensive (bottle of red house wine £12). Several minutes walk away is Aladdin’s, and Indian Restaurant which also offers take-away. There are other restaurants along Green Lanes but they are a long walk away and none are steakhouses.
1 l Market + Competitors
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Naming Strategy
Green Lanes I Steakhouse
Shorthorn I Concept Development The word Shorthorn conjures up images of friendly cows and beautiful pastures. By definition, Shorthorn cattle are any of a breed of beef or dairy cattle that originated in the early nineteenth century in the valley of the Tees in Northern England. Shorthorn cattle tend to have short curved horns or no horns at all and are usually red, white, or roan (a combination of dark red and white) in color. As a single word restaurant name, Shorthorn feels both modern and familiar. The fact that Shorthorn cattle were developed in England establishes a connection between the restaurant and all things British.
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2 l Three Brand Concepts
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The Lazy 8 I Concept Development Brands have been used in many media - in log books which record all the brands in the area, on signage displayed on the gate of every ranch, in the branding iron objects themselves. They have a strong association with the land and the farms where cattle are reared.
The Lazy 8 I Concept Development Brands have been used in many media - in log books which record all the brands in the area, on signage displayed on the gate of every ranch, in the branding iron objects themselves. They have a strong association with the land and the farms where cattle are reared.
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spaceagency
Naming Strategy
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Green Lanes I Steakhouse
tHE LAZY EIGHT
8
The lazy
eight
The broken
& THE BROKEN BAR
bar
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References 6 Symbols + Illustrations Green Lanes I Steakhouse Green Lanes I Steakhouse
Brand Signs
font. The signs are based on real brands, such as The Flying U, Bar V, 7 Up, Double Diamond, Broken Arrow, Circle H, etc. These symbols will be used at discreet points in the branding. This may be as an emblem on a sticker which seals a packaging box, or a series of unique business cards or coasters, or more broadly these may be used in the interior design. For instance these Broken Arrow R Arrow diamond & Seventy-six emblems could be embossed into a concrete finish in the floor or walls at very long intervals. So a half that rather than the brands being thrown together in a busy array, they come as surprise in hidden
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A catalogue of brand signs has been developed which blends with the look and feel of the Rex
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moments. For example, one could be embossed into the ground at the front door, or into the wall
x
as you turn the corner to the toilets. In addition to this catalogue, any necessary icons such as toilet male/female symbols or exit icons will be created with the same graphic language.
Four E
Flying U
Forty-five
Bar Lazy V
Bar X
Double H
Double Diamond
Diamond Z
t RR y 7 up
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Lazy T over t
Bar Crazy Reverse R
Y Bar
3 l Graphic Language Definition
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Symbols and+Illustrations 6 Symbols Illustrations Green Lanes I Steakhouse Green Lanes I Steakhouse
The Lazy Cow In order to soften these bold graphics, a hand drawn lazy cow illustration has been created. This may be something that can sit on the bottom of the menu or the packaging to add a personal touch to the branding.
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3 l Graphic Language Definition
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Business Card
Green Lanes I Steakhouse
Business Card The business card uses all of the brand elements, and stresses the bookings@ email address as a first port of call for returning customers. Printed on a brown paper card, it feels relaxed and easy going, yet contemporary.
BOOKINGS@THELAZYEIGHT.COM BOOKINGS@THELAZYEIGHT.COM +44 4568 5689 5689 +44 4568 604 GREENLANES 604 GREENLANES N13 5RY N13 LONDON 5RY LONDON WWW.THELAZYEIGHT.COM WWW.THELAZYEIGHT.COM
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5 l Branding Roll Out - Part 2
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15 Menu Boards Green Lanes I Steakhouse Menu Boards
Green Lanes I Steakhouse Menu Clipboard A second material application for the branding is the menu holder. Having decided against a leather bound menu, a more raw and rustic concept for a clipboard made of fire branded wood is proposed. The clipboard has a built-in clip which makes it extremely easy to print and replace daily menus or specials. The menus themselves will be designed for A4 parchment paper stock. This can be used in normal laser printers so that the menu can be changed at will. The holder itself will carry the brand, and will have a solid, special, authentic feel to it. This way the menu can respond to what is fresh and available, while the entire presentation of the menu and board still appears very solid and high quality. The wood iteslf is proposed as a smoked oak barrel type of finish.
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5 l Branding Roll Out - Part 2
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Menu Menu Green Lanes I Steakhouse
Green Lanes I Steakhouse
Breakfast
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5 l Website Design
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Bookings Bookings Green Lanes I Steakhouse
Green Lanes I Steakhouse
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5 l Website Design
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3Bar Bar Green Lanes I Steakhouse
Green Lanes I Steakhouse
Option 1: White Marble Bar Counter This option uses a contrasting colour scheme, with feature white tiles, a white marble worktop and natural wood bar. The bar is shaped as a U.
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4 l Branding Roll Out
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