Wayfinding and Evironmental Graphics by spaceagency spaceagency

WAYFINDING & ENVIRONMENTAL GRAPHICS

spaceagency WAYFINDING & ENVIRONMENTAL GRAPHICS 170412_Space_Agency_Wayfinding_Brochure_Cover.indd 1

spaceagency

4/23/2012 6:57:24 PM

Space Agency is an integrated design firm based in London. The company is a chartered member of the Royal Institute of British Architects (RIBA) and the directors are registered with the Society for Environmental Graphic Design (SEGD) and the British Architects Registration Board (ARB). We enjoy strong connections with academia and the companyâ&#x20AC;&#x2122;s directors place considerable focus on research and innovation, holding teaching positions at UK universities. We believe that innovation comes from redefining boundaries between disciplines, promoting a culture of interchange that inspires creative thinking. With a specialism in environmental graphics, wayfinding and branding, Space Agency operates at the crossroads of graphic design, architecture and interior design. We see design as a single discipline practiced across a spectrum of scales. At each of these scales, it is space which is the defining agent. The way space is organised influences perception, patterns of movement, occupation and social vitality. Space Agency uses

established, research based methods to forecast the global patterns of movement within the built environment. These tools reveal the underlying dynamics of how people are influenced by their environment. This process informs our design solutions and helps us to choreograph people's experience of space. Our unique approach is to embed graphic communication seamlessly into the architecture, landscape. This informational layer provides a human scale interface between architecture and user experience, facilitating transitions between experiences. By revealing information progressively at the moments when the user needs it, spaces become intelligible and intuitive to navigate. Graphic communication is used to promote identity of place, incorporating aspects of each siteâ&#x20AC;&#x2122;s unique history into the visual language. The overall result is a wayfinding, branding and environmental graphics approach which is creative, detailed to the highest architectural standards, and which contributes to a holistic design.

Projects London office Sarah Manning 65 Kings Cross road Phoenix Yard London WC1X 9LW United Kingdom Hong Kong office Richard Lai Unit A, 22/F, Tower 13 Park Island Ma Wan New Territories Hong Kong China +44 (0)20 7239 4909 info@spaceagency-design.com www.spaceagency-design.com

STONE TOWERS KING ABDULAZIZ CITY FOR SCIENCE AND TECHNOLOGY EMIRATES AIR LINE HEATHROW TERMINAL 2 FORECOURT EUSTON STATION RENOVATION GATWICK PIER 5 LONDON PEDESTRIAN ROUTEMAP NASH XLEB BAKERIES IL MERCATO A IL PATIO

10 28 42 48 60 66 70 78 86

WAYFINDING & BRANDING

STONE TOWERS ZAHA HADID ARCHITECTS WAYFINDING

ENVIRONMENTAL GRAPHICS

APR10 — OCT10

Stone Towers â&#x20AC;&#x201D; Bird's eye view

STONE TOWERS APR10 — OCT10

Design Team Sarah Manning Peter Feldmann Charlotte Cohen Bartosz Dudzikowski Svenja Baecker Povilas Utovka

13 Client : ROOYA GROUP Location : CAIRO, EGYPT Architect : ZAHA HADID ARCHITECTS

Space Agency was engaged as a consultant to Zaha Hadid Architects for a large mixeduse masterplan in Cairo, comprised of 18 office towers, a 5-star hotel, 5 retail sectors, a central public space and underground parking. The central spine of this masterplan is to function as an oasis, full of vibrant activity and a night time economy. In order to achieve this “buzz”, a strong, direct and convenient central axis of movement must be emphasised through wayfinding and signage. A visually and physically direct and accessible central core of movement at surface level links the retail uses into a chain, serving to activate natural movement through the heart of the development. The primary approach for most users will be vehicular, through the basement parking. This type of approach is like a subterranean animal’s experience of popping-up and trying to decipher where it finds itself. Environmental graphics and directional wayfinding markers from the basement up facilitate orientation and picture-building for first time users and enhance the experience of getting where one wants to go.

Electrum car park wayfinding

Long walls extend from the office tower cores in the basement car park. These walls obstruct views across the basement and create large surfaces of concrete. They therefore present a prime canvas for vibrant wayfinding graphics which animate the basement space and provide locational information. As visitors circulate through the basement parking compartments looking for parking, a key consideration will be finding a parking space near their destination. These walls can therefore provide building

identification, with directional signage subtly leading visitors toward their immediate destination, the lifts to ground level. Around the lift core, these wall displays serve to remind visitors of the zone they are in before they ascend to the ground level â&#x20AC;&#x153;Deltaâ&#x20AC;?. The colors of the wall graphics match the coloration of the parking spaces. All graphics will be applied to the wall with a custom made stencil. Reflective visibility is introduced by adding a metallic line through the graphics.

B1NB05

STONE TOWERS

COPPER

B1NB05

STONE TOWERS

SILVER

B1NB05

STONE TOWERS

BRONZE

B1NB05

STONE TOWERS

GOLD

B1NB05

STONE TOWERS

ELECTRUM

Copper, Silver, Bronze, Gold And Electrum car park identification walls

Copper, Silver, Bronze, Gold and Electrum lift lobby identitfication

The design of the lift car signage conveys a notion of upward movement, reflecting the vertical progression through the different levels and supporting the visitorâ&#x20AC;&#x2122;s intuition of moving upward. Its design is of a minimalistic elegance and ties seamlessly into the vector-based parking signage elements.

Bronze zone office directory at reception

OGILVY NESTLÉ L’ORÉAL

The design for the office directories is conceived from the projectwide notion of converging and bifurcating lines. Within this language the directory structure mirrors the primary routes of circulation in the building, branching out into two floor plates from a central atrium zone. As a stylized and abstracted tree, this “trunk” forms the permanent, unchanging backbone of the directories. The tenant signage will take into account the need for frequent replacement as the tenants change. Split into branches for each

OGILVY NESTLÉ L’ORÉAL

floor in the building, the directory can accomodate up to 3 tenants per wing. Tenants within the current wing are listed; tenants within the opposite wing shown in a subordinate position. Not only does the tree reference the petrified forest upon which the Stone Towers are to be construced, but it is also a symbol productivity, as trees bear fruit. Stone Towers is to create a new economic centre in Cairo and the tree symbol is at the centre of that activity expressing vitality and abundance.

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TO NB07

TO GOLD RETAIL LIFT

TO NB05

TO ELECTRUM RETAIL LIFT TO SILVER RETAIL CORE TO

TO SB08

TO BRONZE RETAIL LIF T TO COPPER ZONE

TO SILVER RETAIL COR E

TO SB05

TO BRONZE RETAIL STREET

TO GARDEN

GA RD E

TO SB07

TO GARDEN

TO NB04

TO NB08

TO GARDEN

TO NBO1 TO RE ELE TA CT IL R LIF UM T

TO GARDEN

TO GOLD RETAIL LIFT TO SBO4

Wayfinding through the central public space or “Delta” is facilitated by illuminated metallic bands that lie flush with the landscape paving, marking the way to various destinations throughout the masterplan. Building names, retail destinations, feature gardens and retail zones are etched into these directional vectors, subtly leading the pedestrian toward their destination. By day, wayfinding bands follow the landscape articulation and create a subtle device to facilitate orientation and provide information and interest. At night time the luminous striations will accentuate and underscore the compositional pattern of the landscape. These can both enhance the night time atmosphere in the garden, hotel and entertainment areas, as well as aid in wayfinding in an otherwise disorienting environment. As visual permeability across the site to the parking lobbies is obstructed by the retail forms, this type of

TO GOLD RETAIL STREET

TO SB01

wayfinding device can support a greater feeling of orientation and safety and can serve to illuminate the footpath.

Section through wayfinding band

Tenant branding sign â&#x20AC;&#x201D; day

Tenant branding sign â&#x20AC;&#x201D; night

NB01

NB02

NB03

NB01

NB02

NB04

NB03

NB05

NB06

NB07

NB08

NB09

NB09 NB04

NB05

NB06

NB08 NB07

Within the retail zones, signage and maps are required to orient the visitor toward the destinations they seek. Retail shops, restaurants and services are listed in a very simple type of directory, integrated into the landscape as a horizontal wayfinding element. Importantly, this signage enumerates not only the shops, services and destinations within the zone in which it is located, but also lists all of the shops and restaurants in the other zones. This type of directory is essential in a shopping area. It also clarifies for the visitor that

the development is comprised of 5 zones which are identified by 5 different metals and locates the visitor within this continuum. These elements are tightly integrated with the landscape and conceived by pulling up individual strips of paving to form the signage element. While providing the required legibility and directional information, this is very minimal and streamlined signage avoids cluttering of the space. It also provides an opportunity to integrate low-level lighting.

KING ABDULAZIZ CITY FOR SCIENCE & TECHNOLOGY WAYFINDING

ENVIRONMENTAL GRAPHICS

APR11 — FEB12

KING ABDULAZIZ CITY FOR SCIENCE AND TECHNOLOGY APR11 — FEB12 Client: KACST Location: RIYADH, SAUDI ARABIA Architect: LAVA

Design Team Sarah Manning Peter Feldmann Charlotte Cohen Joanna Faber Genya Yatsyuk Jon Barnard Jonathan Harker Shankar Subramaniam Denis Vliege Igor Pantic

KACST Headquarters

Space Agency was engaged to develop a wayfinding strategy and to design signage for a Science and Technology professional campus in northwest Riyadh dedicated to scientists of all fields. The objective of the wayfinding strategy is to promote knowledge-sharing and cross-pollination of ideas through the spatial layout of the campus and movement framework. This is achieved through a route layout which encourages scientists of different sectors to cross paths both inside buildings and within public space. The amalgamation of signage, seating and lighting clusters within public space facilitate information-sharing in central gathering spaces. The design concept for the signage draws on influences from Arabic contributions to the advancement of science and mathematics - geometry in particular.

‫‪33‬‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫‪ENVIRONMENTAL‬‬ ‫‪TECHNOLOGY‬‬ ‫اللينطولا زكرملا‬ ‫يغتارابتخ‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪ENVIRONMENTAL‬‬ ‫‪TECHNOLOGY‬‬ ‫اللينطولا زكرملا‬ ‫يغتارابتخ‬

‫‪OIL‬‬ ‫‪AND‬‬ ‫‪GAZ‬‬ ‫نطولا زكرملا‬ ‫غتارابتخ‬ ‫نطولا‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪OIL‬‬ ‫‪AND‬‬ ‫‪GAZ‬‬ ‫نطولا زكرملا‬ ‫غتارابتخ‬ ‫نطولا‬

‫‪BUILDING‬‬ ‫‪AND‬‬ ‫‪CONSTRUCTION‬‬ ‫اللينطولا زكرملا‬ ‫مدملا ريغتارابتخ‬ ‫ةراللينطولا زكرملا‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪ENVIRONMENTAL‬‬ ‫‪TECHNOLOGY‬‬ ‫اللينطولا زكرملا‬ ‫يغتارابتخ‬

‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪OIL‬‬ ‫‪AND‬‬ ‫‪GAZ‬‬ ‫نطولا زكرملا‬ ‫غتارابتخ‬ ‫نطولا‬

‫‪ENVIRONMENTAL‬‬ ‫‪TECHNOLOGY‬‬ ‫اللينطولا زكرملا‬ ‫يغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪BUILDING‬‬ ‫‪AND‬‬ ‫‪CONSTRUCTION‬‬ ‫اللينطولا زكرملا‬ ‫مدملا ريغتارابتخ‬ ‫ةراللينطولا زكرملا‬

‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪OIL‬‬ ‫‪AND‬‬ ‫‪GAZ‬‬ ‫نطولا زكرملا‬ ‫غتارابتخ‬ ‫نطولا‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪OIL‬‬ ‫‪AND‬‬ ‫‪GAZ‬‬ ‫نطولا زكرملا‬ ‫غتارابتخ‬ ‫نطولا‬

‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪ENVIRONMENTAL‬‬ ‫‪TECHNOLOGY‬‬ ‫اللينطولا زكرملا‬ ‫يغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪BUILDING‬‬ ‫‪AND‬‬ ‫‪CONSTRUCTION‬‬ ‫اللينطولا زكرملا‬ ‫مدملا ريغتارابتخ‬ ‫ةراللينطولا زكرملا‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪OIL‬‬ ‫‪AND‬‬ ‫‪GAZ‬‬ ‫نطولا زكرملا‬ ‫غتارابتخ‬ ‫نطولا‬

‫‪B2 B1 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22‬‬ ‫‪OIL‬‬ ‫‪AND‬‬ ‫‪GAZ‬‬ ‫نطولا زكرملا‬ ‫غتارابتخ‬ ‫نطولا‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪MATHEMATICS‬‬ ‫‪AND‬‬ ‫‪PHYSICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪BUILDING‬‬ ‫‪AND‬‬ ‫‪CONSTRUCTION‬‬ ‫اللينطولا زكرملا‬ ‫مدملا ريغتارابتخ‬ ‫ةراللينطولا زكرملا‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬

‫‪SPACE‬‬ ‫‪AND‬‬ ‫‪AERONAUTICS‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫ةرمدملا ريغتارابتخ‬

‫‪ENVIRONMENTAL‬‬ ‫‪TECHNOLOGY‬‬ ‫اللينطولا زكرملا‬ ‫يغتارابتخ‬

‫‪NATIONAL‬‬ ‫‪CENTRE‬‬ ‫‪FOR NON‬‬‫‪DESTRUCTIVE‬‬ ‫‪TESTING‬‬ ‫اللينطولا زكرملا‬ ‫ةرمدملا ريغتارابتخ‬ ‫‪BUILDING‬‬ ‫‪AND‬‬ ‫‪CONSTRUCTION‬‬ ‫اللينطولا زكرملا‬ ‫مدملا ريغتارابتخ‬ ‫ةراللينطولا زكرملا‬