SpaceCoast LIVING - Pets Edition

AUGUST 2017

SHERRY ACANFORARUOHOMAKI & K9 KAMPUS

VIERA

Voted Best of the Best

2017

Pets ISSUE g issions, final six do Photo contest subm ing your dog safe ep ke ts, pe ff profiles, sta more! from the heat and

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AUGUST 2017

32

Keeping Your Animals Safe in the Heat

By Roger Welton

upfront

34

22

KATE DEFFEBACH Breaking Down Walls

24

DINING Shady Spots To Eat

26

WHAT’S YOUR WEALTHCONFIDENCE? FirstWave Financial

28

BEST OF THE BEST Viera

38

KEEPING COOL Summer Libations

ANIMALS

IN ART

49

SPECIAL SECTION Pet Contest Final Six Photo Shoot

58

PROTECTING YOUR PROPERTY NuVantage Insurance

63

RESERVATIONS Tequila Azul

ON THE COVER AUGUST 2017

SHERRY ACANFORARUOHOMAKI & K9 KAMPUS

80

VIERA

Voted Best of the Best

2017

Pets ISSUE ns, final six dog Photo contest submissio your dog safe keeping profiles, staff pets, more! from the heat and

INSIDE USSSA Comes to Brevard Animals in Art $4.95

Reservations: Tequila Azul

8:

SPAC EC OA ST L IV IN G

Sherry Acanfora-Ruohomaki with pet competition winner Ellie.

Photo by Jason Hook

InClosing One Last Question: with Eric Garvey

Giving Children a Voice‌And

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this issue

UPDATE

In our Mother’s Day issue we spoke to SpaceCoast LIVING staff member, Jessica, about the last few weeks of pregnancy and becoming a first time mother. We are pleased to announce that baby Madeline joined the Cabot and SpaceCoast LIVING family and we caught up with Jessica to see how she is doing.

We welcomed baby Madeline into our family in May, and our lives haven’t been the same since. We couldn’t be happier and are head over heels for our baby girl. We have found a new kind of love that we didn’t know existed.

No one can fully prepare you for your first few weeks as parents, especially that first night home from the hospital. Parenthood has been exhausting, but just one look at her sweet face makes it all worth it.

Madeline is growing and changing so much every day!

We look forward to witnessing more of her "firsts" and the days ahead as she becomes more interactive.

what’s goin’ on SEE AND BE SEEN!

Sign up for SCB Marketing’s e-newsletters “What’s Goin’ On” and “The Buzz” showing up in your in-box every other week and specially developed to keep you up-to-date on all the latest news, announcements and happenings around the Space Coast! Sign up online at SpaceCoastLIVING.com.

Jessica

DON’T DIGITAL MAGAZINE

MISS OUT

ON THE FUN!

Head to BrevardCountyEvents.com for a list of events happening around the Space Coast.

10 :

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EXCLUSIVES

This month’s “SCL” is available exclusively in our digital edition.

Download the Magazine Central app from iTunes or Google Play for free and view our latest and back issues.

WHERE DEALS DRAW YOU IT’S IN THEBAG

CARRY YOUR SAVINGS WITH YOU PICK UP YOUR COMPLIMENTARY BAG* INSIDE THE MANAGEMENT OFFICE Then, shop with your Bag on Sundays, Mondays, Tuesdays, Wednesdays and Thursdays and receive exclusive deals!

Office Hours: Mon-Fri, 8:30AM-5PM | Between Art Gallery of Viera & Massage Envy *while supplies last

PRESENTED BY:

AUGUST/ VOLUME 14 / NUMBER 8

SpaceCoastLIVING.com facebook.com/spacecoast.LIVING twitter.com/sc_LIVING pinterest.com/SCLmagazine instagram.com/spacecoast_LIVING_mag For general inquiries, call (321) 622-5986 PUBLISHER Eric Wright, President, Publishing Division

EDITORIAL Steven R.Hicks, Ed.D., Senior Editor Ryan Randall, Editorial Assistant

DESIGN Tanya Mutton, Senior Art Director Nevin Flinchbaugh, Graphic Designer Alexandra K. Wood, Graphic Designer

PHOTOGRAPHY Jason Hook, Photo Director

CONTRIBUTING PHOTOGRAPHERS Shaun Haugh, Steven Hicks, Jason Hook,

CONTRIBUTING WRITERS

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Together We Can Help Children Fight Cancer

TO SUBSCRIBE: Visit SCBMarketing.com, SpaceCoastLIVING.com or send $24.95 for a oneyear (12 issues) or $39.95 for a two-year (24 issues) subscription to SpaceCoast LIVING, P.O. Box 410901, Melbourne, FL 32941-0901 Please include name, mailing address, city, state, zip code, phone number and email. Please allow 4-6 weeks for subscription to start.

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CHANGE OF ADDRESS: If you are moving or changing the mailing address for your subscription, send your complete old address (where the magazine is currently being mailed), your complete new address, including zip code, to info@scbmarketing.com BACK ISSUES: $10.00 each.

To purchase call (321) 622-5986 or email info@scbmarketing.com REPRINTS: Reprints and commemorative plaques may be ordered from SCB Marketing.

No other companies offering similar products or services are affiliated with SCB Marketing or any of its brands, including SpaceCoast LIVING. CONTRIBUTE: Send press releases, article submissions, announcements and images to editor@spacecoastLIVING.com. Please provide 2-3 months’ advance notice for requests for event announcements and/or coverage.

“MAKING THE SCENE” SUBMISSIONS: Please submit electronic images and captions along with a brief description of your event (who, what, where and when) to editor@spacecoastLIVING.com

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The contents of SpaceCoast LIVING magazine, SpaceCoastLIVING.com and any other media extensions related to the brand, including advertisements, articles, graphics, websites, web postings and all other information (“contents”) published, are for informational purposes only. SpaceCoast Business, LLC, SCB Marketing, SpaceCoast LIVING and all other affiliated brands do not necessarily endorse, verify, or agree with the contents contained in SpaceCoast LIVING. SpaceCoast LIVING makes no warranties or representations, express or implied, as to the accuracy or completeness, timeliness, or usefulness of any information contained or referenced. SpaceCoast LIVING shall not be held liable for any errors or omissions.

You will find our online portfolio at peterindorf.com

©2017. All rights reserved. Any reproduction, in whole or in part, is prohibited without written permission from the publisher.

The design studio is located at: 1103 W. Hibiscus Blvd, Suite 307B, Melbourne, FL 32901

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editor

FROM THE

STEVEN HICKS SENIOR EDITOR, SPACECOAST LIVING STEVE@SCBMARKETING.COM

World’s Longest Surviving Hermit Crab In my adult life, I’ve experienced the passing of a beloved dog. I’ve also flushed a few dead fish and buried my wife’s tabby out by a giant oak where it liked to lay in the shade. We have a dog now, Vivian (she came to us with that name), and a rescue cat named Chloe. She’s an old girl but still has a good bit of cat left in her. The corner of our couch proves it.

And then there’s the hermit crab.

Six years ago, going on seven, the son of a close family friend eschewed the birthday party at Chuck E. Cheese’s for an evening at the state fair. My sons both came home that night with hermit crabs they’d won. It was at the ring toss, I believe. Personally, I think it was the hermit crabs that won the biggest prize. I think the crabs were named, but for the life of me, I can’t remember what they were. Likely “Speedy” or “Shelly.” Kids come up with the best pet names. The first crab died mysteriously within the first week. We never found its remains, and figure the other (and apparently, the alpha) crab ate it. Explain that to a five-year-old. Nothing but an empty shell. The other crab lives as I write this. My wife feeds it and changes its water. We’ve bought it new shells, but it digs under its water trough and flips it over, probably in some kind of protest for living well in a clean, oversized terrarium in a nice neighborhood in Viera. Go figure. When my wife went to the local pet store to buy a new bag of food, she discovered the food given to our boys at the fair (which had just run out) was actually treats for hermit crabs. Yes, our crab has survived on the equivalent of ice cream and candy for six-plus years. Kind of a statement on society I guess. She bought it the proper food, so we all expect it will die now.

Our pets make our lives so special and always interesting. I think sometimes they give us more than we give them (except for the treats, maybe).

August is our Pet Issue. Look around inside, read a little, laugh at the photos, pet your cat, ask your dog for its paw (they love that), and since it’s August in Florida, keep that water bowl full, cool and fresh.

Steven Hicks, Senior Editor

SpaceCoast LIVING Production Team Tanya Mutton (Art Director) Jason Hook (Photographer) Tracy Conner (Production Manager)

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SPONSORS NEEDED support the Center at

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[up] FRONT

COOL PEOPLE, HOT PLACES AND WHAT’S NEW AND NOTEWORTHY ON THE SPACE COAST

Animals in Art

By Gretchen Ten Eyck Hunt

SHADY SPOTS TO EAT {PG24}

BEST OF THE BEST {PG28}

34

Pg

SUMMER LIBATIONS {PG38} august 2 017 : 21

upfront

community

BREAKING

DOWN WALLS

By Meaghan Branham

I

n a world that too often seems fraught with tension and violence, it is vital, now more than ever, to remember the very human threads that connect us all. Recognizing this need in our own community, high school student Kate Deffebach has identified an opportunity to make a positive impact through her project, “Breaking Down Walls,” an event she hopes will be the beginning of a movement focused on connecting women from every background and religious belief.

On May 21, women of all faiths came together in Melbourne, ready and excited to learn from each other by engaging in a conversation. “The goal of ‘Breaking Down Walls’ is to increase dialogue between Muslims and non-Muslims so they can relate as individuals and recognize commonalities among themselves,” Deffebach said. Speakers, including Rabbi Patricia Hickman, Sister Sally Sabawi, and Reverend Joy WillardWilliford, shared the history and beliefs of their respective religions, followed by an opportunity for individuals to sit down one-on-one with another woman who practiced a faith other than their own. The attendees and speakers ended the evening with a potluck-style dinner in a fitting celebration of each woman’s unique contribution.

Kate Deffebach (front row center) at the Breaking Down Walls Event

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To Deffebach and many of the women who participated in this inaugural event, the social landscape of today appears to be defined by walls that only serve to stave off understanding. Deffebach’s

“I truly believe that personal dialogue helps people become more knowledgeable about each other’s beliefs, learn about each other on a personal level, recognize commonalities among ourselves, and see that in many of the most basic human ways we are all the same.”

fun o int one! p jum sky z at t Bes ed ‘ Vot ce for Pla s’ in n Tee ard v Bre nty o C u

- Kate Deffebach

objective is building relationships through the group effort of dismantling those walls, brick by brick. “As our country becomes more diverse, it is important for us to come together as citizens, but instead, hate crimes against Muslims, Jews and Christians are on the rise in the United States and throughout the world,” Deffebach explains. “I want to help break down walls by providing opportunities for personal dialogue between people of different faiths and cultures so we can become more knowledgeable about each other’s beliefs.”

Beginning with her own city, Deffebach set out to make a change.

“I started the project because I wanted to provide people in my own community of Melbourne with the opportunity to engage in personal dialogue with people of many different faiths and cultures,” she explained. With the help and support of her peers and mentors, including the two people she credits as her role models, her parents, she began the process of organizing Breaking Down Walls. “I have learned from my mom and dad that it is important to not only stand up for yourself, but also stand up for others,” Deffebach reflected. Driven by this perspective of compassion and understanding, Deffebach hopes that this first meeting proves to be the beginning of a much larger chain reaction. “When I graduate from high school, other students will take over and continue to create events to foster dialogue between Muslims and non-Muslims in Brevard County.” Eventually, Deffebach hopes that Breaking Down Walls can expand its reach to other parts of the state and, further down the road, the country.

Deffebach’s goal of strength in diversity and compassion comes as a welcome relief from a news stream that, more and more frequently, seems to show a world entirely out of control.

Through her efforts, the community is reminded that the most powerful connections and positive changes are born in simple conversations in our day-to-day lives, from which we can build a strong foundation of friendship, solidarity and sisterhood. By listening to the stories of other women in their own voices, a better understanding of each other and the world can be reached.

Deffebach trusts that Breaking Down Walls can make a difference.

“I truly believe that personal dialogue helps people become more knowledgeable about each other’s beliefs, learn about each other on a personal level, recognize commonalities among ourselves, and see that in many of the most basic human ways we are all the same.” 3

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upfront

goodeats

Let There Be Shade,

AND FOOD!

By Tracy Conner

L

iving on the Space Coast allows those of us who call this hidden gem home the opportunity to enjoy the outdoors almost year round. However, after that early morning fishing or kayaking trip, there’s nothing better then finding a nice canopy of shade to grab a bite to eat from one of the local eating establishments. With 72 miles of coastline, there is definitely no shortage of selection, either.

Whether your palate is craving seafood, BBQ or traditional pub food, each shady spot provides the perfect setting to relax, cool off and grab a delicious bite to eat. Some even allow your four-legged friends to join you tableside!

Our team has gathered a list of some of the popular spots around town. So, next time you’re out and about and need a break from the heat, visit one of these restaurants and dine in the shade while enjoying this coastal paradise we get to call home!

1 River Rocks – Rockledge 2 The Avenue Viera – Pizza Gallery, Melting Pot, World of Beer and The Olive Tree 3 Charlie & Jake’s Brewery Grille – Melbourne 4 Grills Riverside Seafood Deck & Tiki Bar - Melbourne 5 Cedar’s Café - Melbourne 6 Bonefish Willy’s Riverfront – Melbourne 7 Shiloh Steak & Seafood - Titusville 8 The Mansion – Melbourne 9 Café Coconut Cove – Melbourne Beach 10 Yellow Dog Café - Malabar Pet friendly location 24 :

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11 Coconuts on the Beach – Cocoa Beach 12 Meg O’Malleys - Melbourne 13 Sand on the Beach – Melbourne Beach 14 OSSORIO Bakery & Café – Cocoa Village 15 Slow & Low Barbecue - Viera 16 Matt’s Casbah - Melbourne 17 Fishlips Waterfront Bar & Grill - Melbourne 18 Long Doggers – Satellite Beach, Indialantic,

Melbourne, Viera, Palm Bay and Cocoa Beach 19 Charlie & Jakes Bar-B-Que – Indian Harbor Beach 20 D.I.G. Bistro – Suntree

SPECIAL SECTION

YOUNG PROFESSIONALS

y

echnolog Klein T

The October 2017 edition, focusing on young professionals, will include a special marketing section spotlighting the achievements and offerings of young professionals throughout the Brevard region.

inly true was certa ing life. That to play for his school ue a plan from high Mets minor leag r God has t right othe and that York Kevin wen for the New us help KLD a because ball running would have for a future… onal base first is at-risk that God essi hope the 100 ; e prof ved jobs ately ed We belie munity the sam have two s with approxim challeng system. to work s is on our com work es I currently in me focu biliti that children profit that lead a love for ing disa daily. OUR in started. local non- grades K-12 ific learn e reason had potential so KLD was the the sam always with spec fullest ns in world back is youth from se children n I have to their campaig Giving -tho Bush, offer real- y to s campaig on various perform learnersng. We ne Ivey’ cannot ssar Bush, Jeb worked on Way e who George on nece paigns, hool setti and or thos stimulati and have public-sc example, other cam evement, nt and omary politics area for with the f in the enrichme the cust emic achi los. As County students the belie and the Haridopo future Brevard shares tivity, acad helps all of our learning t & Mike ve that Wayne for their lect, crea ter ntial Scot hope Cen intel Lori fullest pote Learning develop on, I belie people and the Ivey reach their s, KLD Wayne g I worked tor for ul lives and social skill our youn ately Coordina value of munity. am intric for purposef nteer Team nty Sheriff. I prepare com for the the volu and our activities ard Cou I also am y for Brev team of and daily hnolog running events very large Klein Tec who is duling ring the in sche paign. the cam t. de ensu involved status of er, Jane to inclu the n moth to Street my campaig ted as n, and 100 S. Gore FL 32935 and, Kevi experiences of s are upda e, my husb supporter ture Melbourn KLD with d upon the life no family struc 5555 ly I started (321) 432- h.com ted base that had have easi crea d child coul ntec a that once KLD was service www.Klei who was ren we those kids one of the child husband a family part of e. He was cracks just like or hom becoming his tomorrows the ess on through te his succ slipped don’t dicta n credits todays today. Kevi him that his ht that taug

Pictured

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upfront

finances

WHAT IF YOUR WealthConfidence

has less to do with the amount of money you have and more to do with your mindset?

There are eight different mindsets that contribute to an improved WealthConfidence

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I

n our world today, we are bombarded with information, opinions and ideas regarding our financial future. Sometimes it seems like only those expressed the loudest and packaged nicely will be the ones that are heard and respected, so the majority follows.

Think about your worst experience buying a car—chances are you did not do most of the talking and probably didn’t feel like your needs were truly met. This makes complete sense since the car salesman is the one making the commission on the sale. You mostly likely walked out still wondering if you made the right decision.

Whatisisyour your What

WealthConfidence?

WealthConfidence?

When considering your financial future, your WealthPlan should focus on your vision for your financial life and tangible financial goals; accomplishing them would make you feel like you’re progressing toward your future. Only then can the usefulness of particular strategies and actions be determined and implemented; not how often you see them presented on TV or what famous person was paid to promote them. Your ideas and opinions have been sought as a foundation from the beginning. Suggested actions are not offensive, but instead are understood as steps you must take to create the future you have in mind, increasing your WealthConfidence.

Are you struggling with the complexities that wealth can bring? Answer the following questions: What is your current financial condition?

Benchmark yourself Are you ahead of or behind where you should be by now?

Gap determination Will what you are doing now get you where you want to go?

Decisions assessment Complimentary resources that can help you answer these questions and more are available to you. Let us know if you would like to take advantage of them.

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august 2 017 : 27

upfront

community

VIERA VOTED 2017

“Best of the Best“

by ideal-LIVING Magazine

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T

hose who live in or visit Viera for shopping, recreation or business, recognize its unique place in the portfolio of Space Coast communities, and now that impression has been affirmed by ideal-LIVING magazine. The Wilmington, North Carolina-based publication announced its 2nd annual “The Best of the Best” towns and residential communities in its summer 2017 edition. News of Viera’s selection came to SpaceCoast Living from The Viera Company’s community communications specialist, Nina Salvaggio.

According to Salvaggio, ideal-LIVING editors have chosen Viera as one of the “Best of the Best Small Towns,” which are described as follows: “If you’re ready for friendly people, less congestion, and safer areas, it might be time to seek out life in a small town. These towns epitomize small town life and all of the quirks and benefits.” Nominations were submitted and the editorial committee then researched and chose those communities/developments they felt best represented the spirit of the category.

Viera is described in the magazine as “a relatively new town comprised of two completely master planned communities— Viera East and Central Viera—that include a total of 78 residential neighborhoods and five active-adult developments.

The Avenue Viera is home to more than 100 shops and restaurants. The local Brevard Zoo is a national showcase for natural animal habitats and environmental conservation, and the beautiful beaches of the Florida Atlantic coast are just minutes away.” ideal-LIVING Editor and Associate Publisher Kelly Godbey said, “Given the very positive response last year to our first ‘Best of the Best‘ feature, we refined our selection process and created some new categories that we think better reflect the interests of our readers. The goal will always be to help retirees and families choose the place that’s ‘The Best‘ for them.”

Godbey added that “The Best of the Best” honorees for 2017 are organized into three broad groups —Destination, Life, and Home— with winners named in a total of 24 categories.

For more than 25 years, ideal-LIVING magazine has been a leading national publication for readers who are nearing retirement age or interested in relocating their families or businesses. Each edition of the quarterly publication is delivered to more than 100,000 homes. 3 august 2 017 : 29

upfront

health

Throughout the year, it’s important to stay hydrated in the Florida heat, but it’s even more pertinent to do so in the summer months, when it’s the hottest time of the year. Dehydration can result in symptoms as simple as overheating to those more dangerous, like kidney stones. With temperatures averaging 92 degrees in July and August, one can sweat many things, but proper hydration doesn’t have to be one of them.

One way to combat dehydration is to remain mindful of one’s liquid intake. Sodas or energy drinks that are high in sugar or caffeine can dehydrate the body, while fruit juices may have too many carbohydrates. It is suggested to drink two to four glasses of water (the equivalent of 16-32 ounces) every two hours. Keeping ice in your water and in containers that can keep liquids cool, such as stainless steel tumblers, will also help you stay better hydrated. Even if you don’t feel thirsty, it is important to continue to drink water throughout the day.

By Ryan Randall

If the taste (or lack thereof ) of water isn’t ideal, there are plenty of ways to add flavor to your beverage. Adding slices of lemon will not only help keep you hydrated and add flavor, but also can increase your Vitamin C intake and aid with digestion. The potassium found in lime slices also make the fruit another strong choice. Other options for healthy flavoring are cucumber slices, which are rich in Vitamin B-5 and electrolytes, and can help your body detox.

As we are now in one of the hottest months of the year, we must stay hydrated throughout the humid days. By avoiding sugary, caffeinated beverages and going for water (sometimes even dressed up with lemon or other natural flavors), throughout the day, we can combat the Florida heat. 3

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Opportunity.

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A Proud Sponsor Saturday, November 18, 2017 5:00-9:30 PM For tickets, visit: foodandwine.downtownmelbourne.com

Recognizing, Preventing And Treating Heat Exhaustion/Heat Stroke In Dogs

By Dr. Roger Welton, Maybeck Animal Hospital

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Unlike humans, dogs generally do not have apocrine glands throughout their skin to generate sweat when their bodies are overheated. They only have a limited number of these types of glands within the pads of their paws (this is important to know – more on paws and management of heat stress below).

This gives them a very limited capacity to release body heat via the evaporation of sweat, leaving them with only panting as a reliable mechanism to release excess body heat. These traits can prove to be very dangerous in hot summer weather wearing a fur coat.

I was inspired to write this article when just yesterday I saw one of my neighbor’s teenagers walking his Siberian Husky and Welsh Corgi in the middle of the afternoon during the hottest part of the day. The teenager is a nice boy most certainly not wanting to do any harm to his dogs, but clearly did not understand the danger he was putting them in.

Huskies are in a class of arctic working dogs called Spitz breeds. Welsh Corgis as their name indicates originated from Wales, an area of the world that is known to be much cooler. A comfortable temperature for a Husky is 20 degrees F and covered with snow. Both breeds have hair coats designed for cooler weather with coarse guard hairs that are made water resistant with a secreted wax called sebum and a dense undercoat beneath for warmth.

Just a few houses away from the home, the dogs were already starting to show signs of heat stress.

They were panting extremely, and holding their heads unusually high to accommodate the necessity to pant. This is the beginning phase of hyperthermia which starts with heat stress and heat exhaustion but left unchecked and unaddressed will eventually lead to heat stroke and seizure.

While the temperature rise of hyperthermia is very dangerous in and of itself, its consequences are far more than just a rise in temperature. Panting at that extreme is not an efficient means to breathe, which leads to a condition known as hypoxia, or oxygen deprivation to the tissues and organ systems.

Hypoxia increases carbon dioxide levels in the blood stream which leads a systemic destabilizing condition known as metabolic acidosis.

There is a happy ending to this story, as this nice young man knows I am a veterinarian and I politely advised him to get his dogs back home in the air conditioning ASAP, offer them cold water to drink, and save walking times for very early in the morning or in the evening at dusk or after dark. 3

Below are other precautions dog owners can take to prevent heat stress or heat stroke in dogs: As already stated, keep walking and exercise relegated to early mornings and evenings. Even during these times, the heat and humidity can still be oppressive, so limit exercise to medium paced to brisk walks of 10- 20 minutes duration.

Recognize the early signs of heat stress such as extreme panting and holding head high, as well as excessive drooling. Get them indoors in air conditioning ASAP if you begin to see these signs.

Understand your dog’s breed and recognize if they are suited for cooler climates. If so, consider having them shaved by a groomer in the summer. For example, even at night, a Spitz breed dog can be quite uncomfortable. (If you do have them shaved, limit sun exposure, as they can suffer sun burn just as we can) In the event of collapse and seizure, get them indoors and pour cool water on them. Soak the paw pads in isopropyl rubbing alcohol, as it has a higher boiling point than water and will more effectively draw heat out of the body via the paws’ apocrine glands. Seek veterinary help ASAP for continued stabilization even if your dog seemingly recovers.

Dr. Welton is the president and one of the attending veterinarians at Maybeck Animal Hospital in West Melbourne, FL. Visit him at maybeckvet.com.

August 2 017 : 33

upfront

art

Our Pets in Art

W

e elevate our pets to family status, take them on vacations, buy them Puppuccinos at Starbucks (at the drive through, of course), and even maintain wardrobes for them, so when we talk about our animals as subjects of artists, this should be no surprise.

The surprise is, however, the way in which these artists capture the “petness” of our animals. These are not just renderings that look like our pets; they truly capture the innate lovability and personality that causes us to cherish them. SpaceCoast LIVING looked to the Brevard Cultural Alliance for examples of local artists who choose animals as their subjects and Art Services Manager Lynne Brezina signed on to make this article possible.

The examples she’s included here are just a small sampling of what is being done creatively.

By Tricia Eisen

By Vanessa Bates

By Steven Hicks and Lynne Brezina (of the Brevard Cultural Alliance)

By Gretchen Ten Eyck Hunt

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By Gretchen Ten Eyck Hunt

VANESSA BATES Vanessa Bates started her career as a graphic designer and illustrator, but gravitated towards fine art as her experimentation in color drifted outside the gamut of traditional printing techniques. Early illustration lessons still influence Bates’ art as each work has a simple focus and careful use of color and light to further direct attention to the subject of the piece. Working almost exclusively in acrylic, Bates believes the canvas is where the true color mixing begins. The colors on her palette are therefore loosely folded together before being applied. The subject matter itself is often chosen for humor, expressed either as visual irony or lighthearted observation. Contact Vanessa Bates at www.StudioInBlue.com, or vb@studioinblue.com.

The Power Behind High-Level Financial Guidance.

TRICIA EISEN Tricia Eisen tells us, “As a child, I dreamed of being an artist.

I would sketch my own hands sometimes, just to see how close I could get to making them look real.” During her high school years, she painted a little and fell in love with the idea of becoming an artist. But soon after graduation, she met and married her husband Chris Eisen. “I stopped painting for many years to raise our two beautiful and amazing sons, Steve and Chris, who are the light of my life. They support my art and encourage me daily.”

Her preferred medium is oils, and her subjects are many. Eisen adds, “I love all of nature, and I strive to make my subjects as real-looking as I can get them. God has blessed me in so many ways, of which I am very thankful. I only hope the people who see my work will love it as much as I have enjoyed creating it for them.” See more of Eisen’s work on her website, www.artbytriciaeisen.com/recent-works

Personal attention to address your financial planning needs: • • • • •

Wealth Management Retirement Planning Asset Management Investment Strategies Charitable Planning

• • • •

Trust & Estate Planning Insurance Education Planning Executive Benefits

SERVING FAMILIES • INDIVIDUALS BUSINESS OWNERS • CORPORATE EXECUTIVES

By Vanessa Bates

GRETCHEN TEN EYCK HUNT Gretchen Ten Eyck Hunt tells us, “Art is the sheer joy of creating with no intent or purpose beyond the act of creating.

Good art communicates to the viewer and touches the senses.

It can trigger a memory or stimulate the imagination.” She loves to explore all possibilities within a concept, and will do several works within that concept to develop an identifiable look to that series. Visit her webpage for more examples of her work at www.ten-eyck-hunt.artistswebsites.com. 3

1515 International Pkwy, Suite 2019 | Lake Mary 2395 N Courtenay Pkwy, Suite 201 | Merritt Island 321-452-0061 | 407-215-7575 | CrossleyShear.com Crossley Shear Wealth Management is not affiliated with Raymond James Financial Services. Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Raymond James financial advisors may only conduct business with residents of the states and/ or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. Please note that not all of the investments and services mentioned are available in every state. Investors outside of the United States are subject to securities and tax regulations within their applicable jurisdictions that are not addressed on this site. Contact our office for information and availability.

August 2 017 : 35

The

Staff

The staff couldn’t submit their pets to our pet competition; in order to not let them feel left out, we are letting them show off their furry friends.

Leo

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Vivian

r family and is called nubber by he Vivian has no tail anoadst LIVING editor, Steve. belongs to SpaceC

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Lucy

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Frodo

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August 2 017 : 37

Summer Libations

Enjoy the Cool All Summer Long

By Craig Chapman

Summer -- when hot days are followed by even hotter nights. Each moment, whether you are trying to turn up or chill out, deserves an icy cold libation. This summer, we are mixing our glasses with light and fresh ingredients to craft some of the most refreshing cocktails on the Space Coast. Whether you are relaxing at home, grabbing a bite out, or getting loose at your favorite watering hole, there are summer libations that will keep you cool.

With the established demand for fresh, craft cocktails, there are a few trends to look for this summer. Alan Merrick, the Central Florida account manager for Jack Daniel’s family of brands, says to look for “tons of interest in using locally-sourced and homemade ingredients as well as local ‘Florida’ distilled spirits. Keep an eye out for high-end frozen cocktails and cocktails on draught.”

Will Patrick, bartender at Crush Eleven in Cocoa, includes various summer trends in their constantly refreshed cocktail offerings. “The summer drink trend we are most interested in would be seasonal drinks with fresh ingredients,” Patrick said. “We love offerings that pair well with a meal or simply refresh while relaxing after a warm day.” More specifically he refers us to a few of the cocktails they have on their menu for the summer. “Right now we are featuring a take on the classic tequila sunrise with fresh mango, which is in season throughout the summer,” Patrick said.

“We take a house-made toasted coconut oil-washed tequila and mix it with fresh mango puree, passion fruit syrup, house-

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made grenadine and habanero bitters, then garnish it with tajin spice and call it the Indian River city sunset.”

Even if you don’t partake in spirits, Crush Eleven has delicious libations so everyone can join in on the party. “We like to cater to everyone so we have a delicious ‘mocktail’ that will hit the spot in the same way but without the alcohol,” Patrick said. “The sparkling guava cooler has guava nectar, fresh lime juice, simple syrup mixed together and then topped with soda water and a mint sprig garnish.

It's incredibly refreshing.”

The Dock at River Rocks offers up the mojito marker 92 (named after the restaurant’s location at mile marker 92 off the Indian River) for a perfect summer sipper. It includes mint, lime and simple syrup muddled together, then a white rum, finished off with soda water and lime wedges. Terry Crovo, director of marketing and operations for the restaurant, adds, “Our other famous drink that’s great for summer is the island tropic. This cocktail is perfect for the tropical and casual feel at The Dock bar. It is made with a mix of spiced rum, coconut rum, cranberry juice, pineapple juice and sliced orange wedges.” The Dock at River Rocks also offers their Wine-Down Thursdays and Martini Tuesdays, so they always have a little something for everyone.

Brevard’s tropical environment and beautiful beaches make it the perfect place to serve up libations all summer long. Enjoy the cool. 3

Crush Eleven 11 Riverside Dr., Cocoa, FL 32922 321-634-1100 crusheleven.com The Dock at River Rocks 6485 U.S. 1, Rockledge, FL 32955 321-757-7200 riverrocksrestaurant.com

SpaceCoast Living

is the premier lifestyle publication in Brevard County We gathered some cocktail recipes from friends around Brevard County.

Visit our website and try some at home, and share a recipe with us for your favorite summer libation!

Tequila & Grapefruit

(by Rose Petralia) Muddle 2 fresh sage leaves with ice Pour over 1 part Espolon Reposado 2 (or 3 if you're a lightweight) parts freshsqueezed grapefruit juice A few drops of citrus bitters Stir it up

44 North Huckleberry Lemonade (by Alan Merrick) 2 ounces of 44 North Huckleberry Rocks in pint glass Fill with Simply Lemonade Stir in fresh blueberries and some mint

Subscribe today to stay connected to our community’s most fascinating people

Just $24.95/year Rum Punch

(by Julia Fuller) 1 bottle white rum 2 large cans Goya coconut water with pulp 1/2 large can pineapple juice 1 carton mango nectar 1 carton passionfruit juice Juice of 4-6 limes Let sit or refrigerate for 2 or more hours Serve with crushed ice

Phone: 321.622.5986 www.spacecoastliving.com August 2 017 : 39

A WHOLE NEW

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USSSA Comes To Brevard

By Ryan Randall

B

revard County’s Space Coast Stadium had been hosting professional baseball games since 1994, but when the Washington Nationals announced the team was moving to West Palm Beach and the minor league Brevard County Manatees played its final season there in 2016, uncertainty loomed over the iconic regional stadium.

Rather than go after another professional team, county leaders threw a slider over the plate when many expected a fastball. When the Washington Nationals announced its plans to leave the Space Coast, county leaders reached a deal with the United States Specialty Sports Association (USSSA) for the stadium. In April, the USSSA broke ground on expanding the land around the ballpark to create the USSSA Space Coast Stadium & Athletic Complex, a 15-field complex that will host amateur baseball and softball games. The organization will also host flag football and soccer events at the stadium and Viera Regional Park.

The organization’s USSSA Pride of the National Pro Fastpitch League will also play at Space Coast Stadium. USSSA will spend $22 million on the construction of the fields and renovation of the existing park, while the county will contribute $10 million.

The area’s economy is expected to benefit greatly from the addition of the USSSA and its year-round tournaments. The organization guarantees 75,000 hotel room nights in the first year, which will generate $375,000 a year off revenue from the Tourism Development Tax. The organization also guarantees 100,000 nights in the third year, generating $500,000 in tax revenue.

A Shift In The Process The hotel room number was mutually negotiated by the county and the organization, according to Eric Garvey, August 2 017 : 41

executive director at Brevard County Tourist Development Council (TDC).

The number was also based off data from USSSA’s previous residence in Kissimmee at Osceola County Stadium. When the TDC became involved in the search for new occupants, it wanted to ensure there would be a greater impact on tourism than what the previous tenants generated.

While MLB spring training took place at Space Coast Stadium for 22 years, the ballpark became a point of contention after the Marlins left and the Expos-turned-Nationals arrived.

After unsuccessful talks with county leaders, the Nationals announced a move to Osceola County in 2013. Although the plan fell through, local leaders felt it was time to move on from spring training due to both the amount of money requested by the Nationals to upgrade the facilities and offers from other counties.

“By the time I got here in 2014, the community had settled on the fact that Major League Baseball wasn’t the right business to be in,” Garvey said. “At that time, the Nationals were being recruited to Palm Beach County with big money. They were dangling over $100 million for a new complex, and I think our community realized it wasn’t in the game and didn’t need to be in the game. It just wasn’t a good fit anymore.”

A Perfect Match Word got to county leaders that USSSA was interested in moving, and a full-court press was put on the organization to bring it in. When asked what made the area a fit for USSSA, Garvey noted the access to I-95, which benefits hotels brands because they can space out their buildings close to the highway.

He also noted destinations such as the Kennedy Space Center and the beaches as places for visiting families to have fun. In addition to the hotels and landmarks benefiting from USSSA, Brevard County’s retail and food industries will benefit as well.

“I get excited when I think about the local restaurants and shops that won’t have to necessarily depend totally on the local economy,” said Garvey. “They’ll get a lot of upside from the tourist economy to make them more successful.”

USSSA CEO Don DeDonatis said the speed in which the county moved, from visiting the site to finalizing a deal, was the fastest he’s ever seen. In addition to the construction around the stadium, the offices in the stadium were renovated to accommodate USSSA headquarters. Having to hold off events for months while spring training teams used their stadiums in Osceola County and at Disney Wide World of Sports, DeDonatis said having their own facility provides greater options.

“What it does now is give us the flexibility of bringing more events in of greater stature,” DeDonatis said. “So we’ll be able to bring in a host of other tournaments that we’ve never had the opportunity to bring in before and we’ll be able to do it any time we want to.”

Space Coast Stadium has evolved from a spring training destination to a place that will be a haven for amateur sports and provide a consistent revenue stream for the county. What once was almost an abandoned stadium is now a place county leaders are confident will be a family destination for years to come. 3

USSSA Space Coast Stadium & Athletic Complex - rendering

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Space Coast Living MAR 2017 - VPK Outlines.pdf 1 2/14/2017 4:04:04 PM

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K9 Kampus

By Ryan Randall

Pet owners have special bonds with their animals that run deep. Whether it’s a cat, dog, rabbit, lizard or something else, the pets many times have more of an impact on the owners than the owners do on the pets.

For Sherry Ruohomaki, the bond she had with Sly, her black lab/shepherd, started when she adopted him at eight months old and only grew stronger. When Sherry had to work, she left Sly with her grandparents so he had company. During that time, Sherry thought about other owners and the issues they face having a place for their dogs to interact with others while they’re out. Sly lived for 11 years, passing away in 2001. The following year, Sherry started researching working with animals, intending to open a dog day care some day. In 2010, K9 Kampus opened; the vision of a person passionate about animals and a place dogs and other animals can go during the day.

K9 Kampus is a day care that understands the space pets need to run and move around. Initially an indoor-only facility, with a 21,000 square foot facility, K9 Kampus is now a 35,000 square foot outdoor area, complete with the area’s only in-ground pool designed specifically for dogs and a lure/ chase course, a 210-foot wide, 100-foot long course.

“We have this mechanical device that moves like a squirrel in your backyard, and that’s just an additional enrichment program because it goes with the dogs’ natural instinct to chase prey. It allows them to have a very long stride in their running,” Ruohomaki said.

The facility continues to grow to accommodate more pets. Earlier this year, the facility added 33 additional dog suites, a new kitchen and a separate boarding entrance for clients, in order to streamline the drop-off/pick-up process. The company is also adding additional groomers, as well as trainers to offer various classes. Though the current facility is set up for open interactive play, K9 Kampus plans on adding a program allowing for dogs that aren’t as social to stay at the facility.

Instead of interacting with other dogs, the pets would have a one-on-one interaction with the staff.

“Whether it’s their personality, or their age, whatever it is, sometimes they’re just not suitable for an open play format, so we can’t provide services to them,” Ruohomaki said. “So we do have plans in the future to be able to expand to another part of the property we have, to include day care and boarding services for those dogs that don’t pass the temperament evaluation to be in an open play environment, but would be a perfect candidate for a more structured environment.”

As many of us can attest, the bond between animals and their owners is a strong one. When asked what drew her specifically to dogs, Sherry mentioned the love the pets exhibit, the same love that served as the inspiration for her to start K9 Kampus.

August 2 017 : 45

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“I think it’s that unconditional love,” Ruohomaki said. “There are no pretenses there, that dog just wants to be loved and have fun and love back.

And they’re like children; they’re just four legged and furry.”

Throughout the years, K9 Kampus has also provided a flexible environment, suiting the animals’ needs and traits. Ruohomaki noted that some dogs at the day care are used to being around people more than other dogs, so they’ll hang out with Ruohomaki at her office or stay around the front desk. The owners of the dogs have approved this, happy that the dogs are not alone during the day. Ruohomaki also says they run the day care as if it were for humans, referring to the owners as “Mom” and “Dad,” keeping close contact with the “parents” on any updated information or behavior issues on their pets, working with them to improve upon any bad behaviors that may arise.

The flexibility shown for the pets is also there for the human “parents” as well, as K9 Kampus looks at the parents of the pets as extended family, providing peace of mind that their pets will be taken care of during difficult circumstances.

Ruohomaki tells us, “We just had a client whose mother had passed, and he had to fly out unexpectedly. He’s saying, ‘I don’t know what I’m going to do; I need to drop off my dog,’ and he had to do it late at night. We made sure someone was there for him. We know there are going to be emergencies. So as long as the pet has gone through the clearing process, which is our temperament evaluation, if a parent needs us, we’re going be there for them.”

K9 Kampus is not just a place for canines, as they also provide boarding services for cats, birds and other breeds from the same “parents.”

Ruohomaki said one of the most rewarding parts of the job is the feedback she hears from pet parents. For some owners, the work involved with a dog can be taxing due to the energy and anxiety they have, which may lead to coming home to a torn up house. Much like Ruohomaki’s parents were there for Sly, Ruohomaki and her staff are there for other dog owners when they need a place for their pet to get the attention and care they deserve.

“To hear them say, ‘I don’t know what we would do without you,’ that just melts my heart, because that’s the reason I created K9 Kampus.”3

August 2 017 : 47

Sponsored By

Out of the hundreds of submissions we received we narrowed it down to a final six. Each contestant came in for a photo shoot and from these we voted on the winner.

Here are the final six contestants and the winner.

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Ellie Ellie is a big puppy that thinks she can cuddle like a small dog, but a gentle giant, as like many Great Danes. Telethia Szuba found Ellie through her breeder, Maverik Leggo Leech in Central Florida.

After a play date with her as a young puppy, they knew she was the one to join the family.

Ellie was born March 7, 2017, the same day as the Szuba's granddaughter, Blake Olson. She gains three to four pounds a week, and at this point Dr. David Retamozo, with Eau Gallie Veterinary Hospital, anticipates Ellie will be 110 pounds or more when full grown. She begins obedience training with Darlene at K9 Kampus next week. Ellie rides in the car beautifully and will put her big paws around Telethia's neck and dance with her.

Ellie’s little sister, Bailey the boxer, is a month younger and 50 pounds lighter but the two are quite the pair.

Typical of siblings, each fights for attention but they love each other fiercely.

Ellie also has two kitty big brothers, Sam the Bengal cat and Knight the stray, whose pregnant mother was found by Telethia's daughter at UCF. Ellie is the biggest member of the Szuba zoo, has the biggest heart and definitely stole theirs.

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Hambone Jones Hambone Jones is a female Bloodhound born on Valentine's Day 2016. She was brought home by Chris Jones from Ball Farm Bloodhounds in New Haven, Kentucky in April 2016. Hambone hates bath time, and would rather roll through mud and dirt. After her baths or a swim she will go to the closest dirt pile and roll her body through it to ensure she is no longer clean. She is a gentle giant who loves anyone that comes up to her and isn't afraid to get slobbered on.

august 2017 : 51

Bella Grace Bella Grace is a 2-and-a-half-year-old Cavapoo (a designer mix of King Charles Cavalier and a Poodle).

Bella loves to spend her time chasing lizards when she is not loving on all the children at Tumbleweeds Gymnastics where she spends her days with her mom, Cheri Marks. They spend their weekends at the beach, playing in the sand and chasing crabs. Bella is also in training to become a therapy dog and already has her good citizens certificate.

Bella loves to play with a ball or her favorite lamby toy.

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Jack The Ripper Imagine walking into PetSmart for some training pads and leaving with a new dog. That's how Jack "The Ripper" (3) happened upon Ashlin and TJ Wyatt. Jack is an attention loving Chihuahuha/Shiba Inu mix. He doesn't let his gimpy leg from previous abuse stop him from jumping off 6ft high surfaces and sprinting with the rest of his family. He likes to spend most of his time curled up with his daddy, trying to steal food off your plate when you're not looking, or guarding his Chewbacca toy.

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Mabel Mabel is a beautiful, 120-pound Bullmastiff puppy. She was born March 15th 2016, and was adopted at 4 months by April Burson and family from another family who underestimated life with a big dog. A perfect match for her new family, she is named after cartoon character Mabel Pines from "Gravity Falls" because of her quirky, genuine and fun loving personality. However, if you are familiar with the cartoon, her family narrates her voice with that of Mabel's friend Grenda. Mabel loves to go on short walks, and to dig in the trash when no one is looking. She absolutely loves to sing "Happy Birthday Mabel," and has almost mastered the "Mabel" howl at the end. Mabel also loves stuffed toys, chewing on meaty bones and playing with her boys. Mabel's nicknames are "Maybe", "May May", and "Big Fat Sausage Dog.� .

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Turbo

Aroof humans, this is Turbo, the praying Siberian Husky. Turbo will work for food, especially human food. Turbo must be five years old because every March 16th, his parents, Sibo Chou and Yvonne Chi buy him a peanut butter carrot cake (his favorite), and they have done that five times. The last time, the cake had five candles, and he is terrified of candles. The first time he saw his future dad, Turbo was the only pup out of six that ran back into the doghouse hoping he wouldn’t be captured! Didn’t work.

Turbo’s biggest accomplishment is learning to pray before a meal, praying about thanking the Lord, praying for mommy and daddy, and all the homeless dogs in the world. He has no idea what any of that means, but he likes to pray because it makes everyone so excited and happy.

If Turbo could talk, he would thank his mom and dad for giving him a loving home, occasionally mixing human food in his under-seasoned dog food, taking him out on walks, giving him belly rubs, teaching him a bunch of tricks, picking up his poo, taking him to a couple of commercial/print shoots, and finally, no more birthday candles!

Search for “Eat Pray Dog Turbo” on YouTube to see Turbo.

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Honorable Mentions We would like to thank everyone who submitted a picture to our Pet Competition; it was a hard choice and we wish we could showcase all your adorable pets. Here are some of our favorites that didn’t make the final six.

Bailey

BB King

Charlotte

Cheyenne

Chloe

Dempsey

Little Nubbers

Mr. Jax

Olive

Pandora

Romeo

Sophie

Stevie Nicks

Tebow

Willow Grace

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The Truth about Cats and Dogs?

There are Alternatives!

By Steven Hicks

I

t is abundantly clear when we put together our annual Pet issue here at SpaceCoast LIVING that most of us have cats, dogs, or both. Sure, we’ll get the occasional horse, ferret or guinea pig, but for the most part we’re conservative when it comes to the animals, or creatures, in our homes. But that comfort level ignores a large contingent of people who prefer a pet that is…a little less “standard.” This author happens to know a relative expert in this field, 11-year-old Alexa Adams. Adams is a neighbor and I can call her an expert, because to me she is one. I know nothing about these creatures, but she’ll talk my ear off for an hour, and it is with hard facts and information gained through her first-hand experience. That works for me.

I caught up with Adams the day before a long summer trip began.

She’s taking her birds with her on the trip, has arranged for her snakes to stay with a trusted breeder for the summer, and as I write this, she’s trying to convince my 11-year-old son to watch over a cute little leopard gecko until her return in August. I’m allowing her “cute” to describe a lizard. Adams will talk about fish, birds, reptiles and amphibians. “Fish and mammals are the only categories of pets with both exotic and domestic species,” she says. “Dogs are dogs, snakes are snakes, but fish, for example, have two completely different habitats.” And back to the snakes, “Snakes are interesting because you feed them what others sometimes keep as pets…mice!”

She finds a leopard gecko to be a great balance of unusual yet still approachable.

Is a Gecko cuddly?

When asked how she interacts with a gecko as a pet, Adams just dismisses that a gecko can’t be enjoyable. “I hold it, pet it, and let it run around a small area while I watch over it.” She adds, “When I lived in Oregon, I was in a club of gecko owners. We made costumes for them, dressed them, and took photos. It was great fun! These

Alexa Adams

are show pets!” For the aspiring gecko owner, she will caution you. “You have to be comfortable handling worms. Geckos eat mealworms and waxworms, and you must count out and handle the worms to feed the gecko properly. It isn’t like dog or cat food that you just pour into a bowl.”

All in all, she says, we should expand our horizons and consider other pets to love. Maybe they don’t bring you your slippers or purr against your leg, but they are every bit as enjoyable, and certainly conversation starters. Learn more about geckos at the QR code below; you’ll be surprised how “pet-like” they are!

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business

profile

NuVantage INSURANCE

T

om Wienckoski has been in Brevard for almost 40 years. Born and raised in New Jersey, he came to attend FIT for a degree in electrical engineering and never left. He started his first company, MC Assembly, in 1986, and when he sold it in 2008, he diversified. Wienckoski says, “We (with wife Charlotte) have since done a lot of different things; from a rose company, an insurance company, and a staffing company. Your typical entrepreneurialtype things.” His passion, though, is NuVantage Insurance, which he started in 2009.

Tom Wienckoski

GETTING DOWN TO BUSINESS NuVantage Insurance initially featured personal lines of insurance, including home, auto, boat, jewelry, wine, art and other valuable personal assets, but has recently expanded its commercial offerings. “We provide everything for our business clients: general liability, product liability, facilities, buildings, equipment and workers compensation,” Wienckoski says. “We service a really wide variety of industries. From doctors’ offices, dentists’ offices, retail, manufacturing companies and restaurants. You start a company specializing in one thing and, as the company grows, opportunities present themselves.”

Wienckoski will tell you he has always started small. “You wear multiple hats and then as you grow, you delegate things out and you bring people in, or you promote people to fill specific positions. We started small here, but now we’re one of the fastest growing insurance agencies in Brevard.” He is also a proponent of marketing, spending about 10 percent of NuVantage’s annual revenue on “everything from print, radio, television and a lot of social media.”

NuVantage’s latest opportunity for expansion is in life insurance. Wienckoski says, “We’re taking that on over the next two to three months. We’ll be marketing, allocating resources, and we’ll also probably hire somebody to run that division. We insure about 6,000 people in Brevard County, so we’ve built a client database. When we grow into a new market like life insurance, we have those 6,000 we can immediately reach out to; they’re current clients we might carry auto insurance for, or we might carry their business insurance -- whatever the case might be -- and, quite honestly, it’s often more cost effective for them to bundle coverages with us.” NuVantage has access to a tremendous array of carriers, both on the commercial side and on the personal line side, which is one of the most important aspects of an agency. “Service is always first, and price is kind of a no-brainer, but you must also have access to the right carriers,” NuVantage’s president says. “This industry is kind of apples-to-apples when it comes to coverages and pricing, so often the only differentiator is service, though we typically have more carriers, and for every little niche a client may require.”

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GOOD ADVICE FOR CONSUMERS Insurance, Wienckoski explains, is very dynamic, with rates fluctuating regularly. He advises everyone to shop their insurance every single year. That doesn’t mean to go find a new agency, but to identify carriers that might have changed and to identify others that might better suit your current needs. “That’s what our agency does, but not all do. We have a whole team of people that does nothing but service and renewals, and we look exactly for those opportunities for our clients. It is the agency’s job to get as much information as they can to identify their clients’ risks, and then present the best way to cover them.”

Wienckoski’s advice is to take the time to sit down with your agent and let them know exactly what your needs are, and what’s changed in your life. “If you’ve added an addition to your house, bought a car, sold something of value, it doesn’t take long. It seems like it’s taking a lot of time, but by dedicating 15 to 20 minutes, your agent can then do a great job for you. That’s what we do.”

For More Information visit nuvantageinsurance.com august 2017 : 59

Community Foundation for Brevard

By Ryan Randall

T

here are many philanthropic works that take place throughout Brevard County on a daily basis. However, Brevard also has a hidden gem that connects donors with nonprofits, and nonprofits with each other. Since 1981, the Community Foundation for Brevard has assisted individuals, families and organizations in their quest to better Brevard County, and recently the company took another step forward in that process.

Theresa Grimison

July 11, 2017, the organization named Theresa Grimison as president and CEO. Grimison succeeds Sandi Scannelli, who worked from 2010 through 2016 and retired Navy Capt. Robert Watts, who was interim CEO. Grimison has been with the foundation since 2015 and has provided strategic guidance and support in philanthropic services and programs, including the Brevard Veterans Resource Network.

For Grimison, community foundations have always been on her radar. She noted the foundations’ appeal in being a catalyst to drive important issues forward. Prior to working for the Community Foundation, Grimison was the senior director of international development and operations at the Brookings Institution, the topranked think tank in the world. Grimison has also held executive roles at First Book, the New Mexico Department of Cultural Affairs and the Georgia O’Keeffe Museum.

Working in different sectors, such as arts, education and public policy, Grimison brings a broad perspective and deep experience to the Community Foundation for Brevard.

“This is a great combination because we get to work with groups and people across the spectrum. Some people are interested in dance or the arts and are bringing it to children who may not have those experiences,” Grimison said. “There are others giving families a hand up or feeding people on a daily basis that otherwise wouldn’t have been fed. It touches my heart in every little spot. There are so many ways everyone can give, be involved and strengthen Brevard for generations to come.”

Colleagues in her field have inspired Grimison. While in New Mexico early in her career, she learned from Billie Blair, then the Santa Fe Community Foundation’s president and CEO, and saw the ways in which she brought people together to foster a healthy, vibrant community. It was then that she first realized the power of community foundations and their potential. When Grimison started working for the Community Foundation for Brevard, she was inspired by its Board of Directors and Scannelli, and their commitment to our community. The area also serves as motivation for Grimison. Moving around every few years as a child in the military, Grimison never really had a hometown. While working in Washington, D.C., she and her husband, Matt, had the goal of moving to Brevard, where he went to high school and his extended family has resided since 1955. The family moved back in 2014, and Grimison has felt the connection to the area since.

“This is home for me now; it’s going to be home for me forever, and to be able to work for an organization that is building a foundation for the health of our community and the good of our generations that are coming behind us, I can’t imagine a better opportunity or a more meaningful goal,” she said.

“There are others giving families a hand up or feeding people on a daily basis that otherwise wouldn’t have been fed. It touches my heart in every little spot. There are so many ways everyone can give, be involved and strengthen Brevard for generations to come.”

Theresa Grimison 60 : spac ec oa st l iv in g

Expanding Their Reach

There is a lot more to philanthropic work than just writing a check to an organization. The Foundation has a proven expertise, an investment committee, and a wide variety of giving options that can maximize the philanthropic goals of donors. Through education, consulting and partnerships with the professional advisor community, the foundation looks to maximize the charitable efforts of families and organizations. For Grimison and Grants and Program Manager Lisa Davidson, the goal is to move from the “transactional to the transformational” to ensure that every gift a donor makes is not only the right gift at the right time, but also personal, meaningful and impactful.

“We manage a fund specifically for medical research, cause and cure,” Davidson said. “Annually, through a competitive grant process researchers can apply for grant funding for research that is going on right here in Brevard. A lot of people don’t realize that Alzheimer’s, cancer and other pervasive disease research is going on at Florida Tech. We’ve also granted to the Preeclampsia Foundation, which has their headquarters here.” Additionally, the foundation supported over 30 local nonprofits through their 2017 competitive grant process.

The list of donors’ charitable interests is a long and varied one. From health and wellness, STEM education, the environment and animal welfare, the foundation works with clients on many topics. The Foundation also helps clients to plan now for a gift later by including the Foundation in their will or estate plan.

Going forward, the organization looks to continue to develop their programs and mission-related investing. However, they first want to grow their reach to individuals and organizations looking to create a philanthropic legacy now or in the future.

Davidson said a misconception some have about the foundation is that you have to be wealthy to be a part of it, which is not the case. Whether an aspiring new donor, a seasoned philanthropist, or wondering how to amplify your effectiveness in giving, the Foundation can help develop a strategy. As the Foundation grows and appoints a new president and CEO, it looks to expand and make the community aware of the abilities it possesses assisting donors in their quest to better Brevard County now and in the future. 3

L-R: Theresa Grimison, President & CEO; Lisa Davidson, Manager, Grants & Programs; Licci Barham, Program Assistant; Shari Richards, CPA, Staff Accountant

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FLAVORS

reservations

Photography and Story by Steven Hicks

The Name Says Everything Signature margarita: Tequila Aviรณn, fresh squeezed lime juice and orange liqueur

august 2017 : 63

FLAVORS

reservations

I

f you live in Suntree/Viera or frequent The Avenue, you know that the restaurant on the corner has changed owners more than once. It was built as a family-style chain restaurant, then an expensive steakhouse moved in. But new owners have once again taken over, and if the food, drinks and service are any indicator (as they should be), Tequila Azul will be on that corner for a very long time. SpaceCoast Living sat down with two of the owners, father and son Sergio and Ashlin Romero, to get their take on why this place will last, and what makes it special.

Sergio Romero began instantly. “Tequila Azul is a family-owned business we opened in 2016. All the recipes, everything here is made from scratch. It’s all Mexican, but the presentation is different; it’s a little more gourmet.” Ashlin Romero added, “We have a better quality of food. We make all the salsas; some we make with tequila or agave, some are made just for a specific dish.” Tequila Azul is not just about the tequila, but about the agave itself. The agave plant comes from Mexico, and they use it in the salsas and the sauces, and then, of course, there are the tequilas and the margaritas.

“All our margaritas are all fresh squeezed -- made with fresh lime juice -- and premium tequilas,” Ashlin Romero says. Tequila Azul features Avion tequila, which just won “The Best Tasting Tequila” at the San Francisco World Spirits Competition. It is one of the world’s best tequilas. “Our signature margarita has won best margarita in Brevard. That happened a few months ago,” Sergio Romero added.

“Candice, our bar manager, has created an amazing drink menu that combines our drinks with the dishes. She pairs Chef Rick’s creations with her margaritas or other drinks so our guests get a better taste with the food. “

Back: Candice Hummel (Mixologist) & Chef Rick Vaca Front: Sergio Romero & Ashlin Romero

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“That’s just us,” Ashlin Romero explains. “We want to be apart from everything else that’s just enchiladas and burritos. We create our own dishes. We create our own drinks.

We’re always trying also to update the menu every four or five months. We want everybody getting new tastes. If something is a hit, we’re going to stick with it. But we’re always trying new things. On Fridays and Saturdays, we always have specials that Chef Rick creates.” Sergio Romero also wanted our readers to know that Tequila Azul just won first place at Uncorked in Cocoa Beach. “Not just Mexican, but for everything. The best food.”

(If you’re keeping score, that’s two events entered, and two events won. Not bad against some tough competition.) ►

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FLAVORS

reservations

Sergio Romero has been in restaurants for years and has the wisdom of those years behind him in making Tequila Azul successful, but what brings a young Ashlin into the family business? He smiles and explains, “I wanted to play professional basketball all my life, but after an injury, I turned toward engineering. I’ve always liked technology, so even though I liked the family business, I'd been in that business since I was 11 years old.” He has done most everything in a restaurant, including working in fine dining restaurants in Vail, Colorado. “I started with polishing silver, and then wine glasses. I moved up to busing tables, and then serving.” But then a basketball scholarship to Florida Tech intervened, and that's where he graduated as an engineer. “I was actually going to go work as an engineer, but my father talked me into opening a little taco place.” So, with the help of his grandmother and his mother, the father and son opened Sergio’s Tacos at the Mobil Station in Viera. “They are always cooking. They make fresh corn tortillas every day, and they have the best tamales. It's exactly what they cook at home. Obviously, without them, we wouldn't be where we are today.”

Tequila Azul features Happy Hour on Monday all day, and Tuesdays through Fridays from noon to 6 p.m. They also have Taco Tuesdays with all-you-can-eat fish, shrimp, al Pastor, carne asada, carnitas, chicken, and ground beef tacos. Wednesdays is ladies' night with $5 martinis and margaritas from 6 p.m. to closing. “And we also have our Sunday Mexican brunch, which is really great,” Ashlin Romero adds. “Our brunch is something unique, something that you're not going to see anywhere else.”

The Romero family can also handle your events, as well as just a family night out. They can offer you a private banquet room for parties. And with two bars, one can be reserved for your special event. With space for 40 people to 85 and more, discuss what you’d like and watch them make it happen. They can also cater your event off-site for up to 300 people.

Sergio Romero wanted to be sure we told you this: Tequila Azul is not expensive. He said, “I heard from some people that they were afraid it was going to be expensive here. But no, we're not expensive. When the steakhouse was here, it was very expensive, and now they have that opinion of this location. But we’re a family place with family-friendly prices.” 3 66 : spac ec oa st l iv in g

Tequila Azul 6630 Colonnade Ave, Melbourne, FL 32940 (321) 636-3291 www.tequilaazulviera.com

scene MAKING THE

SEE MORE EVENT IMAGES AT

BrevardCountyEvents.com and Facebook.com/ SpaceCoast.Living

THE HOLZ CENTER RIBBON CUTTING

Pamela Holz, James Holz

JA WINE AND CHOC EVENING {P68 }

KIWI TENNIS CLUB {P72}

JA BOWLATHON {P73} august 2017 : 67

thescene]

Brent Peoples, Beth McIntyre, Dawn Mays, Larry McIntyre, Deanna Tangeman

Aimee & Rick Balda

(Back) Dave Borinski, Darlene Evans-Borinski, Adrian Laffitte, Danielle Leone, Lynne Nenstiel, Darlene Koenig, Rox Clark

Jeremy Bradford, Gayle & Johnny Luznar, Jeanne & Jared Jackson

JA WINE AND CHOCOLATE EVENING Photography by Junior Achievement of the Space Coast On May 25th, JA held a sinfully sweet evening, pairing chocolate and wine at Grimaldi Candy Company! Friends enjoyed sample chocolates, while enjoying heavy hors d'oeuvres, beer and wine, entertainment, and took an exclusive behind-the-scenes peek at how chocolate is made at one of Brevard's most thriving entrepreneurial enterprises.

100% of the evening's proceeds supported Junior Achievement of the Space Coast.

Trust Your Treasures with Florida Moving Systems Inc.

With our expertly trained, experienced team, you can have confidence when you move with Florida Moving Systems.

We can handle your re-location across town, across the country, or across the globe.

MOVING • PACKING • STORAGE • LOGISTICS DELICATE ELECTRONICS • TRANSPORTATION

Florida Moving Systems, Inc. Locally Owned for Over 25 Years

Call (321) 259-4330 or visit FLMove.com Agent for North American Van Lines Claudia Deneen and Dave Astolfi

Get moving with Florida Moving Systems.

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thescene]

Larry McIntyre, Natasha C. & Brian Spencer, Angela Brock, Rob Rains, David Brock, Dawn Mays

Rob Rains, Anne Conroy-Baiter, Mike Shah, Adrian Laffitte, Ed Lanni

Brent Peoples, Deanna Tangeman

Rick Simonian, Jim Frazier

Pallasgrean, Trinity, Liana, Rowan Baiter

Welcome Back Brevard Catholic School Students May God bless you and your family as you begin the new school year. May He provide you with strength and grace as you grow intellectually and spiritually. May your school days be filled with wonder for God’s creation, passion for learning, and a connection with everyone in your school community.

Melbourne

Palm Bay

Merritt Island

Melbourne Central Catholic High School

St. Joseph Catholic School

Divine Mercy Catholic Academy

Ascension Catholic School

Holy Name of Jesus Catholic School

Cocoa Beach

Rockledge

Titusville

St. Mary’s Catholic School

St. Teresa Catholic School

Our Lady of Lourdes Catholic School

Indialantic

Our Saviour Catholic School

Serving students in Pre-K3 and VPK4 through 12th grade Visit BrevardCatholicSchools.org

august 2017 : 69

thescene]

THE HOLZ CENTER RIBBON CUTTING Photography by Shaun Haugh The Brevard County-based Holz Foundation hosted their Grand Opening ceremony on Thursday, July 13th for The Holz Center – a one stop resource center for children with developmental delays.

The Holz Center is located at the former Southern Photo building, located at 125 East Nasa Boulevard in Melbourne.

“The Holz Center is designed to help as many children and adults as possible,” said Founder James Holz.

“It will offer a variety of resources for children with any special needs, including ADD, mental disabilities, and physical disabilities. Our goal is to help bring together the Brevard community so that no one feels alone in their struggle.”

Craig Devincenzo, Paul Gavoni, Pamela Holz

Adam Whiting, Sandy Elmore, Beth Baldwin Mat Dopira, Tom Graver

Nancy Hough, Aaron Huffman, Shirley Huffman

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Michelle Corey, Madison Kenworthy, Brandie Busse, Amber Kelley

thescene]

Jaiyi “Holly� Wang, Rob Medina, James Holz Bill Koehne, Pamela Holz, Malak Hamad

Jennifer Uhlig, Michelle Corey, Elisha Depriest

Maegen Anderson, Chad Breznay

Joe Yorkey, Kevin Cincimino, Ben Slover

Charity Crowell, Theresa Brown, Taylor Ann Brown

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thescene]

KIWI TENNIS CLUB Photography provided by Kiwi Tennis Club Kiwi Tennis Club, Indian Harbour Beach, FL, was excited to host the 1st Annual USTA Pro Tennis Classic in February, a men's $15,000 'futures' event with an opening draw of 128 players. Players attended from over 62 countries in the world. Many thanks to the sponsors, Omni Healthcare and Oncology Resources Network among others who were our title sponsors. This was a not-for-profit event and we were able to raise over $30,000 for the two beneficiaries; Jess Parrish Medical Foundation and Conquer Cancer Foundation. Kiwi looks forward to continuing our relationships with these worthy causes in the future.

2017 Singles Champion - Andrea Collarini

Ramkumar Ramanathan

2017 Doubles Champions, Jaume Pla Malfeito and Ramkumar Ramanathan

Nick Chappell and Hunter Callahan

Back Tom Knights, front Joey Jones

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Mark Bobango - Director of Finance, Omni Healthcare, Dr. Craig Deligdish President, Omni Healthcare, Misty Wilson - Director, Jess Parrish Medical Foundation, Anna Stroman - Marketing Director, Kiwi Tennis Club

thescene]

JA BOWLATHON Photography by Junior Achievement

JA's annual Bowlathon took place on June 10 and it was a showdown for the ages. Brevard North, captained by Mike McBride, took place at Shore Lanes Merritt Island featuring teams from SE Petro, Community Credit Union, Craig Technologies, Arnott, McBride Marketing, and Classic Wood Flooring. Brevard South bowlers, led by Brent Peoples, took place at Shore Lanes Palm Bay and featured bowlers from FPL, Sorensen’s Moving & Storage, BRPH, Clear Channel, Shelter Mortgage, Dean Mead, Raymond James, Revolution Technologies, and Regions Bank. Ultimately, Brevard North won the day with the most lanes filled. Craig Tech and Raymond James took home trophies for best teams, and Community Credit Union and Shelter Mortgage took prizes for best costumes

Community Credit Union

Arnott - Mary Simonian, Brandi Williams, Kelly Snyder, Tracy Venerable

Best Costume Winners - Mad Doctors from Community Credit Union Deidre Blatch, Michelle Mills, Nancy Spencer, Robert Martin, Teresa Uhlenburg

Craig Technologies Winners Steve Bailey, Lisa Shaffer, Carol Craig, Monica, Robert Koehler

SE Petro - Alisha Cupic, Helen Waugh, Leslie Ellis, Dominic Mehu, Doreen Mezzacappa

Shelter Mortgage Kent Winkelseth, Rebecca Santos, Julie Kaltner, Aricka Mayer, Deb Holloway, Jessica Nicolette, Natasha C Spencerw

Classic Wood Flooring

MVP of the Night - Robert Koehler

Steve Bailey, Lisa Shaffer, Thomas Bliss, Monica, Robert Koehler

Sean Murphy

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thescene]

HEELS AND WHEELS EVENT Photography provided by Brevard Alzheimer's Foundation

The Brevard Alzheimer's Foundation presented their Heels and Wheels Gala on Saturday, June 10th. It was held at the new American Muscle Car Museum in Melbourne, FL. All proceeds benefitted the Brevard Alzheimer's Foundation, directly, and stay in Brevard County to help hundreds of families through the devastating challenges of Alzheimer's Disease.

The event featured food and drink by Renaissance Catering, live and silent auctions, live entertainment, and much more!

Museum Owner Mark Pieloch, Tetiana Diakova

Gala Committee with Gala Chairperson Lisa Scott (in red) Alice Jablonski, Linette Sanchez, Donna Pirson

George and Linda Cusimano, Sonny & Marion Simerly

Jamie Prohaska, Pam Paul Deanna Brewer, Eva Sawyer

Brevard Alzheimer's Foundation Board Members Wilson Sims, Ben Inghram, Marty Mercad, George Cusimano, Sonny Simerly

Louise Jones, Joseph Elgin, Maggie Boucher

Rick and Lear Matus

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Steven Peter, Valerie Karas

Ryan Allison, Tom Mueller, Casey Nierenberg, Robert Nierenberg

Rick Matus, Samantha Scott, Jennifer Jimenez

THE

• ART & EXHIBITIONS • EVENTS • MUSEUMS & GALLERIES • MUSIC • PERFORMING ARTS

National Honey Bee Day Festival 3695 Lake Dr., Cocoa, FL 32926 The Brevard Backyard Beekeepers will be buzzing with activity at the UF/IFAS Extension Brevard County Center in Cocoa to celebrate National Honey Bee Day. The event is free to the public and is aimed to educate people of all ages about honey bees and their critical role in our Nation’s economy, food security, and environmental health. The event will feature demonstrations and lectures by Expert Beekeepers and Master Gardeners, local honey and hive products and local crafts will be available for purchase. Food and children’s games and activities will be on hand. brevardbackyardbeekeepers.com

AUG 19

BrevardCountyEvents.com

Looking for more things to do around the Space Coast?

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THE

COMMUNITY EVENTS August 3 Free Melbourne Municipal Band Concert: We Love Summer Pops Location: Melbourne Auditorium, 625 E Hibiscus Blvd., Melbourne, FL 32901 The Melbourne Municipal Band is an 80-member concert band. This concert will feature music from the silver screen, Broadway, and everywhere in between.

The Summer Youth Band will provide a guest performance. Pops are just what you need to cool down in August! Bring your dinner and some friends...they'll be set up for an indoor picnic concert. Doors open at 5:30 p.m. and the FREE concert starts at 6:30 p.m. http://www.mmband.org/

August 5 A Botanical Aromatic Journey with Doreen DeSerres-DuJardin Location: Ruth Funk Center for Textile Arts, 150 W University Blvd., Melbourne, FL 32901 Ruth Funk Center for Textile Arts, 150 W University Blvd., Melbourne, FL 32901 Join vintage aromatherapist Doreen DeSerres-DuJardin of Nature’s Spirit on an aromatic journey of essential oils inspired by the Flora & Fiber exhibit.

Experience the fragrance of select oils while learning about their cultural aspects, aromatic profiles, and other properties. Participants will take away a fragrance test strip and informational hand out for each of the oils discussed.

Please note: As this is an olfactory experience, please be fragrance free for this event. Pre-register by Friday, July 28 to textiles@fit.edu or 321-674-6129. http://textiles.fit.edu/

August 4 Dog Days of Summer Location: Eau Gallie Square and Highland Ave. in Eau Gallie, FL 32935 Eau Gallie Arts District's most popular First Friday event is hot, wet and slobbery.

Featuring their traditional fun dog show with custom printed blue ribbons judged

by Brevard Zoo's own director, Keith Winsten, and featuring Oranga Tanga in the band shell and a rock climbing wall sponsored by Slug-a-Bug. Hit up the Facebook/EauGallie page and start posting your pooch's picture. Win the Facebook popularity contest and win a blue ribbon.

Food, beer, sprinklers and every dog in Brevard -- get your mutt on stage! www.eaugallieartsdistrict.com/

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Looking for more things to do around the Space Coast?

THE

August 11 Downtown Melbourne Friday Fest Location: E. New Haven Avenue, Downtown Melbourne 32901 Downtown Melbourne's signature event!

Join us on the second Friday of the month from 6:00 p.m. to 10:00 p.m. for this Family Fun Street Festival. Get DOWNtown and enjoy the great food, vendors, live music, DJ & the KidZone, featuring Extreme Pedal Cars!! Parking is FREE at the City Hall Parking Garage. www.downtownmelbourne.com August 12 Dussich Dance Studio Open House Location: Dussich Dance Studio, 125 Imperial St., Merritt Island, FL 32952 Come on in and take a tour. We will be registering students for our Fall session that starts Monday August 14th. They feature classes for every age and every dance level, with students ranging from children 2 1/2 to adults in their 80s. For More information please visit www.dussichdancestudio.com or email Dussichdancestudio@gmail.com. http://www.dussichdancestudio.com

August 26 BAC’s 2017 Takin’ It To The Streets Location: Rockledge Country Club, 1591 S. Fiske Blvd., Rockledge, FL 32955 Whether you're Mustang Sally or just like to be On the Road Again, Brevard Achievement Center's (BAC) new fundraiser, "Takin' It To the Streets," is sure to be fun and furious. A Road Rally-style Scavenger Hunt throughout the Space Coast - the winning team (i.e. legal age driver and adult navigator) gets a $1,000 gift card to spin around the Daytona International Speedway - begins at the Rockledge Country Club and ends there with a Checkered Flag Finish and Celebration that evening. Vintage and modern cars also will be on display. The evening event features food, libations and a silent auction, as well as other surprises. https://bacbrevard.com/bacs-takin-streets2017-fundraiser/

August 24 IMPACT Business & Leadership Summit Location: The Henegar Center, 625 E New Haven Ave #119, Melbourne, FL 32901 Interesting Stories from Interesting Women: Featuring Kelsey Humphreys, Media Entrepreneur and Host of The Pursuit (THEPURSUIT.TV). Join over 300 attendees as national, regional and local women share lessons learned in business and life at the Henegar. Theatre Seating. www.weventure.fit.edu/events/impact_ summit.php

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LAUNCH SCHEDULE August 3 Vehicle: Atlas V Mission: A United Launch Alliance Atlas 5 rocket, designated AV-074, will launch the TDRS M communications and data relay satellite for NASA. The Tracking and Data Relay Satellite System (TDRSS) connects mission control with the International Space Station and other orbiting satellites.

The rocket will fly in the 401-vehicle configuration with a four-meter fairing, no solid rocket boosters and a single-engine Centaur upper stage. Moved forward from Aug. 4.

Launch Site: SLC-41, Cape Canaveral Air Force Station Launch Window: 9:02 a.m. – 9:42 a.m. EST August 10 Vehicle: SpaceX Falcon 9 Mission: A SpaceX Falcon 9 rocket will launch the 14th Dragon spacecraft on the 12th operational cargo delivery mission to the International Space Station. The flight is being conducted under the Commercial Resupply Services contract with NASA. Launch Site: Kennedy Space CenterLaunch site LC-39A Launch Window: TBD

August 28 Vehicle: SpaceX Falcon 9 Mission: A SpaceX Falcon 9 rocket will launch the U.S. military’s X-37B, a spaceplane also called the Orbital Test Vehicle, on the program’s fifth mission.

Launch Site: Kennedy Space CenterLaunch site LC-39A Launch Window: TBD August 31 Vehicle: Atlas V Mission: A United Launch Alliance Atlas 5 rocket, designated AV-075, will launch a classified spacecraft payload for the U.S. National Reconnaissance Office.

The rocket will fly in the 421-vehicle configuration with a four-meter fairing, two solid rocket boosters and a singleengine Centaur upper stage.

Launch Site: SLC-41, Cape Canaveral Air Force Station Launch Window: TBD

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There are many things to do on the Space Coast. Don’t miss out on the fun! Head to BrevardCountyEvents.com for a comprehensive list of events that are happening around the Space Coast. To be listed in ‘The Buzz’ submit your events to brevardcountyevents.com

SEE AND BE SEEN Sign up for SCB Marketing’s e-newsletters “The Buzz” specially developed to keep you up-to-date on all the latest news, announcements and happenings around the Space Coast! Sign up online at: SpaceCoastLiving.com.

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2017 SAVE THE DATE

December 5, 2017 5:30–8:30 p.m.

Space Coast Convention Center 301 Tucker Lane Cocoa PRESENTING SPONSOR

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In August 2016 issue of our sister publication SpaceCoast Business, we spoke with Eric Garvey, the executive director of the Space Coast Office of Tourism. That agency was in the starting blocks of a massive new marketing program for Visit Space Coast. While the agency used social media platforms before, Garvey’s trip to California with the Orlando Tourist Board opened his eyes to new possibilities. As we wrote back then, Garvey said there were “new initiatives (that) seemed a perfect fit for what we (were) trying to accomplish.”

SCL: Eric, can you bring our readers up to date on your social media campaign?

ERIC: Through the remainder of 2016 to this point in 2017, the agency has invested more than $1 million in targeting its message using the research provided by Facebook and Instagram. About a year ago, we contracted with an official Facebook marketing partner to deliver our ads. We've been very impressed with how that worked.

SCL: How did your social media change?

ERIC: The ads are more relevant. They deliver more. They cost less. They deliver higher click-through rates and video views. We've also been shifting a ton of our advertising through Facebook to video. It's a very popular medium, so we continue to go that way.

SCL: Besides social media, what keeps the TDC busy?

ERIC: Another cool thing is that we started a partnership with Florida Tech to do ongoing economic impact analysis of our tourism businesses. A big component of that is visitor information. Collecting this information is typically done through visitor surveys but that is very difficult because of low participation rates. So, instead we pull collected credit card data into our Facebook platform and target our ads inviting people to take a survey through Facebook once they're back home. After their trip's over, within two weeks they'll receive a series of ads encouraging them to tell us about how they liked their trip to the Space Coast. We’re running 10 to 1 survey completions with Facebook compared to our previous efforts.

It's tempting to just throw everything onto the social media platforms, but I want to be careful about leaving behind things that have worked in the past. We'll still run the more traditional surveys. The cost to doing those is next to nothing, we're just having points of contact within the hotels say, ‘Tell us how you liked your stay.’ It's not costing us anything.

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SCL: So, this effort sounds like it will become an ongoing project.

ERIC: We're going to increase our budget for spending on the Facebook and Instagram platforms by 50 percent. We've heard great feedback on this program, so the increase is justified. We’ve begun to offer local businesses and events access to our platform. With all the targeting that we've now loaded into our platform, businesses are blown away by the results we get running their businesses through our platform.

SCL: Has the message changed with the delivery?

ERIC: Yes! The content itself must be attractive or the delivery fails to generate a response. Our creative team is doing a phenomenal job with the messaging; the digital message itself and using the targets to design for that target audience. In fact, we just received notification that one of our websites has received a gold ADDY (American Advertising Awards) for the region, and is now up for a national award. Our team is doing an excellent job with the creative.

It is truly an exciting time to Live Big on the Space Coast. If you’re not convinced of that yet, Garvey and his team at Visit Space Coast will make sure your social media outlets tell you so.

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