10 Metasocieties

Metasocieties

A digital reality that reflects the values and standards of our physical lives—or better versions—is in the making.

The metaverse is offering a chance to create a world that is inclusive, ethical and accessible. “Think about creating a new online society but doing it right from day one,” Daren Tsui, CEO of Together Labs, tells Wunderman Thompson Intelligence. Tsui is describing IMVU, the company’s 3D avatar-based friendship discovery social network. The platform is designed to foster social presence and authentic connections.

The evolution of tech points to a positive future for the metaverse: 88% of global consumers believe tech can make the world a better place, and 78% agree it can help create a more equitable society, according to a July 2021 survey by Wunderman Thompson Data published in the “Into the Metaverse” report.

Top: Nowhere’s Networking at Crane Gallery; exhibit by The Most Famous Artist Bottom: Microsoft Mesh Right: Meta’s Horizon Worlds The race to create virtual worlds that nurture connections, collaboration and discovery is on. Nowhere is a new social networking platform that places people in 3D environments ranging from forests to an island in the sky. Jon Morris, CEO of Nowhere, describes the platform as “the first online event space where you can truly be present, whether feeling the raw energy of a virtual performance or serendipitously vibing with a stranger you just met.”

Meta’s Horizon Worlds aims to be a “VR social experience” where explorers play, build and create together. And Microsoft Mesh uses mixed reality to create interconnected worlds that allow people in different physical locations to be together in real-time via holographic experiences.

Why it’s interesting The metaverse is still in its infancy and the window of opportunity to build virtual worlds and societies from the ground up is opening now.

Tech & innovation