CULTURE
THE FUTURE 100
25
The metaverse is offering a chance to create a world that is inclusive, ethical
Metasocieties
A digital reality that reflects the values and standards of our physical lives—or better versions—is in the making.
and accessible. “Think about creating a new online society but doing it right
from day one,” Daren Tsui, CEO of Together Labs, tells Wunderman Thompson
Intelligence. Tsui is describing IMVU, the company’s 3D avatar-based friendship discovery social network. The platform is designed to foster social presence and authentic connections.
The evolution of tech points to a positive future for the metaverse: 88% of global consumers believe tech can make the world a better place, and 78% agree it can help create a more equitable society, according to a July 2021 survey by Wunderman Thompson Data published in the “Into the Metaverse” report.
IMVU. Image courtesy of Together Labs
