21 Microadventures

Microadventures

Avid travelers are finding local adventures a satisfying fix for the travel bug.

Travelers are finding unique ways to engage with nature locally for smaller, shorter excursions, and some studies indicate that these microadventures are as impactful on mental and emotional health as traditional getaways.

A study by the Greater Good Science Center at the University of California, Berkeley, and the University of California, San Francisco, found that participants who embarked on 15-minute walks each week “reported greater joy” and even smiled more than those in the control group. The results, which are part of a larger study, indicate that taking a long trip isn’t necessary to inspire awe: short, simple excursions still have a positive effect on our mental health.

French travel brand Chilowé offers microadventures exclusively, encouraging travelers to travel locally and in small groups. The company’s concept emphasizes the travel possibilities that are close to home for French natives, offering sustainable and less expensive travel options.

In the United Kingdom, a one-night adventure company offers mini stays in remote locations. Much Better Adventures’ short excursions are designed for people with busy lifestyles and a thirst for adventure. Hotel and resort chain Best Western is promoting microadventures in the United Kingdom, advertising unique getaways that last a maximum of 48 hours.

Where there is adventure, there is gear for explorers. US clothing brand M22 has expanded its lifestyle range to develop experiences for adventurous locals near Lake Michigan. The brand offers microadventures curated to help travelers escape everyday life and personalized to fit any mood. From surfing and kayaking to hiking and nature walks, COO Nick Madrick wants the destination’s branded escapades to “get people outside in the natural environment to reconnect with nature and experience the local community,” as he told Travel and Leisure.

Why it’s interesting When extreme adventure and traditional travel aren’t possible, microadventures are proving popular, satisfying swaps for an outdoor escape. Brands are finding ways to introduce this travel habit to consumers looking to satisfy their wanderlust.