TRAVEL & HOSPITALITY
THE FUTURE 100
50
Travelers are finding unique ways to engage with nature locally for smaller,
shorter excursions, and some studies indicate that these microadventures are as impactful on mental and emotional health as traditional getaways.
A study by the Greater Good Science Center at the University of California,
Berkeley, and the University of California, San Francisco, found that participants who embarked on 15-minute walks each week “reported greater joy” and even smiled more than those in the control group. The results, which are part of a
larger study, indicate that taking a long trip isn’t necessary to inspire awe: short, simple excursions still have a positive effect on our mental health.
French travel brand Chilowé offers microadventures exclusively, encouraging travelers to travel locally and in small groups. The company’s concept
Microadventures Avid travelers are finding local adventures a satisfying fix for the travel bug.
emphasizes the travel possibilities that are close to home for French natives, offering sustainable and less expensive travel options.
In the United Kingdom, a one-night adventure company offers mini stays in
remote locations. Much Better Adventures’ short excursions are designed for people with busy lifestyles and a thirst for adventure. Hotel and resort chain
Best Western is promoting microadventures in the United Kingdom, advertising unique getaways that last a maximum of 48 hours.
