51 New beauty labels

New beauty labels

Beauty brands are rethinking labeling to offer transparency about their products’ environmental impact.

An increasing number of beauty brands are using packaging to clearly display the sustainability of their production methods, to better align with consumer expectations of environmental impact transparency.

In September 2021, a group of prominent beauty brands collaborated to develop a system for tracking the environmental impact or sustainability of their products. The brand-agnostic approach will give consumers a clear view of the impact of the product they’re buying, with a labelling system that compares items from companies opting into the initiative. Ultimately the brands—Unilever, Henkel, L’Oréal, Natura & Co and LVMH—aim to support sustainability practices and invite others to join the project to achieve full transparency across the beauty sector.

Skincare and beauty brand Tata Harper has earned the Sustainable Forestry Initiative label for several of its products, which indicates that its packing comes from sustainable and responsible sources. The packaging is also recyclable—a clear indicator and perhaps a purchasing incentive for the sustainability-focused consumer.

Skincare brand Cocokind also focused on creating transparency with its packaging in 2021. It has introduced a fact panel on each product’s label to break down details of the item’s sustainability and carbon footprint so that consumers can easily visualize the environmental impact.

Why it’s interesting More beauty brands are displaying the environmental impact of their products on packaging labels, opting for transparency in their sustainability practices. Consumers are paying attention, indicating that these initiatives are important to the market.

Beauty brands are displaying the environmental impact of their products on packaging labels.