BEAUTY
THE FUTURE 100 117
An increasing number of beauty brands are using packaging to clearly display the sustainability of their production methods, to better align with consumer expectations of environmental impact transparency.
In September 2021, a group of prominent beauty brands collaborated to
develop a system for tracking the environmental impact or sustainability of their products. The brand-agnostic approach will give consumers a clear view of
the impact of the product they’re buying, with a labelling system that compares
items from companies opting into the initiative. Ultimately the brands—Unilever,
Henkel, L’Oréal, Natura & Co and LVMH—aim to support sustainability practices and invite others to join the project to achieve full transparency across the
New beauty labels
Beauty brands are rethinking labeling to offer transparency about their products’ environmental impact.
beauty sector.
Skincare and beauty brand Tata Harper has earned the Sustainable Forestry Initiative label for several of its products, which indicates that its packing comes from sustainable and responsible sources. The packaging is also recyclable—a clear indicator and perhaps a purchasing incentive for the sustainability-focused consumer.
