1 minute read
84 Metabolic brands
Metabolic brands
Metabolic health is the latest metric for health-conscious consumers to monitor and boost.
Advertisement
Slow metabolism is not the cause of middle-age weight gain, according to a study published in August 2021 by Science, which revealed that the rate of metabolism remains stable between ages 20 to 60 years old. The findings cast new light on the link between gut health, energy levels and digestion. Now wellness startups are helping consumers to optimize, promote, and even hack their metabolism with healthy boosts that are easy to digest.
UK-based soft drink brand OhMG launched a range of magnesium-enriched waters in May 2021. Magnesium can help to reduce anxiety, aid relaxation, and regulate the nervous system, as well as contributing to energy-yielding metabolism. Prebiotic soda startup Mayawell launched in 2020 and uses organic, hand-harvested active agave, shown to boost metabolism, strengthen the immune system and improve digestion.
Influential figures in the wellness industry are also lauding metabolic health. Gwyneth Paltrow swears by Dr Will Cole’s intuitive fasting program, which aims to recharge metabolism and reset gut health. Paltrow’s wellness company Goop also sells Metabolism-Boosting Superpowder.
Metabolism monitoring is becoming the new health metric, as trackers in this space increasingly gain attention. Lumen, launched in May 2020 after raising over $17 million in funding, promises to “hack your metabolism.” New Yorkbased Levels created a biowearable that monitors and maximizes metabolic fitness for users to live a “longer, fuller, healthier life.” Helsinki-based Veri is another biowearable startup, founded in 2020. Its wearable device tracks bloodsugar levels and pairs with Veri’s app, which acts as a “metabolic compass.”
Why it’s interesting Research has shown that only 12% of Americans are considered metabolically healthy, according to a 2018 study by the University of North Carolina at Chapel Hill’s Gillings School of Global Public Health. As health becomes a prominent focus for everyone, metabolic brands are launching into the market to monitor overall wellness needs for health-conscious consumers.
