HEALTH
THE FUTURE 100 188
Slow metabolism is not the cause of middle-age weight gain, according to a study published in August 2021 by Science, which revealed that the rate of
metabolism remains stable between ages 20 to 60 years old. The findings cast new light on the link between gut health, energy levels and digestion. Now
wellness startups are helping consumers to optimize, promote, and even hack their metabolism with healthy boosts that are easy to digest.
UK-based soft drink brand OhMG launched a range of magnesium-enriched
Metabolic brands
Metabolic health is the latest metric for health-conscious consumers to monitor and boost.
waters in May 2021. Magnesium can help to reduce anxiety, aid relaxation,
and regulate the nervous system, as well as contributing to energy-yielding metabolism. Prebiotic soda startup Mayawell launched in 2020 and uses
organic, hand-harvested active agave, shown to boost metabolism, strengthen the immune system and improve digestion.
Influential figures in the wellness industry are also lauding metabolic health.
Gwyneth Paltrow swears by Dr Will Cole’s intuitive fasting program, which aims
to recharge metabolism and reset gut health. Paltrow’s wellness company Goop also sells Metabolism-Boosting Superpowder.
