Spark451 Portfolio ©2023 by Spark451

LET’S SPARK SOMETHING CREATIVE

Spark451 is renowned for creating award-winning communications across channels that attract audiences and build brand affinity.

Our creative team consists of experienced marketing visionaries from a variety of industries. The talented designers, writers, video editors, and advertising experts leverage their diverse specialties and perspectives to create effective materials that get noticed.

Experts with Eclectic Industry Experience

In-house University Marketing Specialist and Writer Newspaper Reporter Author of a Design Textbook Magazine Editor Founder of a Design Scholarship Book Editor Illustrator Technical Writer Military Intelligence Analyst Social Media Specialist Motion Graphic Designer for Disney Television College Professor of Digital Design

Noteworthy Individual Accomplishments

Art Director’s Club Award for Design Excellence

Industry Recognition for Spark451

HBO’s Inspiration Room, Featured Author

Jesse H. Neal National Business Journalism Award

for Best News Coverage

Multiple Virginia Press Association Awards

National Philatelic Design Competition Silver Award

San Francisco International Wine Competition

(Double Gold for Label Design)

Suffolk County Community College Keynote Speaker

Adelphi University

Adelphi University

Adelphi University

Adelphi University

Adler Graduate School

Adler Graduate School

Adler Graduate School

Adler Graduate School

Arcadia University 160 YEARS OF LEGACY

Arcadia University

Arcadia University

Arcadia University

Arcadia University

Arcadia University

Arcadia University

Arcadia University

explore BEYOND borders

An Arcadia education is not limited to classroom learning alone. Our multifaceted academic approach integrates highly ranked academic programs with study abroad, local service initiatives, and internships, allowing you to blend your experiences into an enriched, broader understanding of the world. You will emerge empowered to change the world around you.

EXPERIENCE BEYOND arcadia.edu/beyond

experience

Arcadia University preparing BEYOND the classroom EXPERIENCE BEYOND arcadia.edu/beyond An Arcadia education is not limited to classroom learning alone. Our multifaceted academic approach integrates highly ranked academic programs with study abroad, local service initiatives, and internships, allowing you to blend your experiences into an enriched, broader understanding of the world. You will emerge EXPERIENCE BEYOND arcadia.edu/beyond An Arcadia education is not limited to classroom learning alone. Our multifaceted academic approach integrates highly ranked academic programs with study abroad, local service initiatives, and internships, allowing you to blend your experiences into an enriched, broader understanding of the world. You will emerge empowered to change the world around you. think BEYOND yourself

Cedar Crest College Cedar Crest College offers you the chance to level up your college experience. This is your opportunity to live, learn, lead and grow at a higher level. At Cedar Crest, you’ll earn more than a degree—you’ll gain both the skills and the support you need to soar. Join us at the next level. EXPERIENCE NEXT-LEVEL LEARNING LEVEL UP cedarcrest.edu/levelupnow Cedar Crest College offers you the chance to level up your college experience. This is your opportunity to live, learn, lead and grow at a higher level. At Cedar Crest, you’ll earn more than a degree—you’ll gain both the skills and the support you need to soar. Join us at the next level. LIVE LIFE ON ANOTHER LEVEL LEVEL UP cedarcrest.edu/levelupnow Cedar Crest College offers you the chance to level up your college experience. This is your opportunity to live, learn, lead and grow at a higher level. At Cedar Crest, you’ll earn more than a degree—you’ll gain both the skills and the support you need to soar. Join us at the next level. GET TO THE NEXT LEVEL LEVEL UP cedarcrest.edu/levelupnow

VISUAL

Cedar Crest College BRAND GUIDELINES CDR-20-7265_Brand_Guide_vFinal.indd 1 10/6/21 3:18 PM 17 Earning graduate degree while balancing career, family and life feat in itself In order to decide to pursue graduate degree, you need compelling reason for the time, the expense and the commitment There’s no better reason than to level up—level up your career, your earning potential, your job title, your future MASTER THE NEXT LEVEL OF YOUR CAREER LEVEL UP cedarcrest.edu/levelup Graduate Academics Earning graduate degree while balancing career, family and life feat in itself In order to decide to pursue graduate degree, you need compelling reason for the time, the expense and the commitment There’s no better reason than to level up—level up your career, your earning potential, your job title, your future EXAMPLE CDR-20-7265_Brand_Guide_vFinal.indd 17 10/6/21 3:41 PM Black CMYK 50/50/50/100 Hex #000000 SECONDARY Salmon CMYK 0/80/58/0 Hex #FF5A5A Cream CMYK 0/52/67/0 Hex #f7925f Mint CMYK 62/0/44/0 Hex #3CD5AF Sky CMYK 58/0/0/0 Hex #5BC2E7 Midnight CMYK 100/81/18/4 Hex #293F76 PRIMARY Cedar Crest Yellow PMS 123C CMYK 0/19/89/0 Hex #FFCC33 COLORS CDR-20-7265_Brand_Guide_vFinal.indd 20 10/6/21 3:43 PM 14 LEVEL UP cedarcrest.edu/levelup GET TO THE NEXT LEVEL Undergraduate Women’s College Cedar Crest College oﬀers you the chance to level up your college experience To live, learn, lead and grow at a higher level To earn more than degree To elevate yourself every way that apply to your situation Cedar Crest level up—join us EXAMPLE CDR-20-7265_Brand_Guide_vFinal.indd 14 10/6/21 3:34 PM 16 LEVEL UP cedarcrest.edu/levelup Earning graduate degree while balancing career, family and life is a feat in itself In order to decide to pursue graduate degree, you need compelling reason for the time, the expense and the commitment There’s no better reason than to level up—level up your career, your earning potential, your job title, your future LEARN AND EARN ON ANOTHER LEVEL Graduate Academics EXAMPLE CDR-20-7265_Brand_Guide_vFinal.indd 16 10/6/21 3:39 PM CEDAR CREST COLLEGE BRAND GUIDELINES 18 Level Up-themed headline tailored per audience good brand is naturally translated for each audience. Level Up exes with ease to inspire and connect with all who interact with Cedar Crest College. Undergraduate Experience Next Level Learning Live Life on Another Level Adult Degree Completion Finish Up to Level Up Finish Strong. Level Up. Graduate Studies Master the Next Level of Your Career Learn and Earn On Another Level EXPERIENCE NEXT-LEVEL LEARNING LEVEL UP cedarcrest.edu/levelup Earning graduate degree while balancing careers and families and life is feat itself In order to decide to pursue master’s degree or graduate certificate, you need compelling reason for the time, the expense, and the commitment There’s no better reason than to level up—level up your career, your earning potential, your job title, your future Photograph representative of target audience. Individuals highlighted would be described as con dent, goal oriented, inspired students aspiring toward reaching the next level. Inset of additional color photographs supporting the subject

COMPONENTS Graphic elements utilized in the design mimic the notion of rising to the next level, indicating upward motion, speed and constant movement. The absence of stagnancy. Accent color to push the brand color palette and supplement the primary black and gold CDR-20-7265_Brand_Guide_vFinal.indd 18 10/6/21 3:43 PM CEDAR CREST COLLEGE BRAND GUIDELINES 19 HEADLINE STYLE Myriad Pro Black Condensed Italic LEVEL UP HEADLINE SAMPLE LEVEL UP cedarcrest.edu/levelup Voluptaere comnistrum, ut intur simus ma vendiatur am volestibus, conecus asi dolupis endaes anditium alignamet mo maximusam hit omnis dundend itatempos magniatur, cus Incia volorecto consed quissitis ma coritatum que peri occus del illiqua sinciatur, to comnim quianis dellatem fugia volori quodi vid minctorum faccaborem nis inciand antiam que BODY STYLE Myriad Pro Regular CALL TO ACTION Myriad Pro Bold Condensed Italic URL Myriad Pro Bold TYPOGRAPHY CDR-20-7265_Brand_Guide_vFinal.indd 19 This just the beginning of unified brand that will grow with us As we continue to evolve and meet the needs of our community, this document will also evolve to meet our needs as lasting institution CDR-20-7265_Brand_Guide_vFinal.indd 22

Cedar Crest College

Cedar Crest College

Cedar Crest College

Cedar Crest College

Columbia University Center for Technology Management

Columbia University Center for Technology Management

Columbia School of Social Work

Columbia School of Social Work

800+ Field agencies

Columbia School of Social Work

Columbia School of Social Work

Cornell Tech

Cornell Tech

DePauw University

DePauw University

DePauw University

DePauw University

Howard University

Acquire a Global Perspective Top 10

At Howard University, you will be a student of the world. On our campus, you’ll find a dynamic international culture, with students, faculty, and staff who hail from across the country and around the globe. A capital city with significant global influence, Washington, D.C. is an incredible location for embarking on your future. The diversity here at the Mecca and throughout D.C. encompasses a spectrum of perspectives that helps to prepare our students for leadership in our multicultural society.

1950

Political Science Professor Ralph Bunche became the first African American awarded the Nobel Prize

1953

Nobel Laureate and Pulitzer Prize-winning author Toni Morrison graduated from the University, where she majored in English and minored in the classics.

1954 Howard University alumnus Thurgood Marshall’s brilliant victory in the Brown vs. Board of Education case

1964 Howard University purchased Griffith Stadium for future use as a hospital facility.

1970

The School of Business was founded.

1975

Jeanne Sinkford was appointed Dean of the Howard University School of Dentistry, the first female dean of any dental school in the U.S.

2005

D.C.’s ranking in the Global Cities Index 7th

Largest

Metropolitan area in the U.S.

As a global institution, we strive to integrate international experiences into our education. One shining example of this is our Bison Abroad program, which connects interested students to semester– or year-long study abroad opportunities. Choose from a vast array of locations throughout Africa, Asia, the Caribbean, Europe, Canada, Latin America, the South Pacific, and the Middle East. Taking part in Bison Abroad is a life-altering chance to travel extensively and become immersed in other countries and cultures.

52 Nations

And all 50 states represented in our student body

1978

The Armour J. Blackburn Center was constructed and then dedicated

L. Douglas Wilder, a 1959 graduate of the School of Law, became the first African American to be elected as governor of a U.S. state, serving from 1990-1994.

1994 Howard University awarded the Doctor of Laws degree to South African President Nelson Mandela at a special convocation.

1996

The International Affairs Center, which was established in 1993, was renamed the Ralph J. Bunche International Affairs Center.

2001

The Louis Stokes Health Sciences Library was

The Howard University Middle School of Mathematics and Science opened its doors as the first charter school established by a university in the Washington metropolitan area.

2014

The

Google Tech Exchange program established with Howard University to provide students with an academic year of hands-on practice at Google’s California campus 2020 Howard University alumna Kamala Harris (B.A. ‘86) was elected Vice President of the United States making history as both the first woman and first woman of color vice president. She had already broken barriers in 2010 as the first woman to be elected attorney general of California.

Nearly 10% Of Howard students are international

GLOBAL PERSPECTIVE | 11

Howard University

2016

Wayne A. I. Frederick, M.D., MBA (B.S./M.D. ’94), became the 17th President of Howard University. 1990

Founders Library, which was named after the 17 men who signed the Howard University Charter, was designated a National Treasure.

Howard University

BUSINESS ADMINISTRATION

COMPUTER ENGINEERING

COMPUTER

SCIENCE

DIGITAL ARTS

ELECTRICAL ENGINEERING

International Technological University

ENGINEERING MANAGEMENT

INFORMATION AND CYBERSECURITY

INTERDISCIPLINARY SCIENCES

SOFTWARE ENGINEERING

International Technological University

International Technological University

International Technological University

International Technological University

Longwood University

Longwood University

Longwood University

Longwood University

Longwood University

Longwood University

Longwood University

Longwood University

MOMENT #687

WHEN AN EXPERIENCE BECOMES YOUR PASSION

WHERE MOMENTS MOVE YOU

MOMENT #123

WHEN YOU REALIZE BEING A LEADER STARTS WITH BEING YOURSELF

WHERE MOMENTS MOVE YOU

Longwood University

Longwood University

Longwood University

Longwood University

Longwood University

Longwood University

SUNY Maritime College

SUNY Maritime College

COMMUNITY TIES

STUDENT CLUBS AND

Fraternity

for a Cause

Societies

Government and 13 NCAA Division III Athletic Teams

Division III Athletic Teams

3 Independent Varsity Sports

ROTC Available

29 Conference Championships

NCAA SHP-18-5698_Undergrad_Viewbook_Updates-vPRESS.indd 8 10/23/18 4:50 PM

PRIVATEERS 70+

Student Clubs and Organizations NAVY

3 Independent Varsity Sports

Italian

Paintball Professional

Scuba

NAVY

sailing, lines tied fast made for a strong and seaworthy Maritime, the friendships you make in a class or a club strong and enduring community. With over 70 different clubs organizations, you can take part in anything from volunteering at a fishing and diving right off the shore of Throggs Neck.

OF SHP-18-5698_Undergrad_Viewbook_Updates-vPRESS.indd 8 10/23/18 4:50 SUNY Maritime College

ORGANIZATIONS

Boat Club

Club

Diving

Student

ROTC Available

SUNY Maritime College

SUNY Maritime College

SUNY Maritime College

Marymount Manhattan College

Marymount Manhattan College

Marymount Manhattan College

Marymount Manhattan College

Moravian University

Moravian University

Moravian University

Moravian University

Moravian University

Moravian University

STAN DS IN YOU R WAY

OPPORTUNITIES

22,000+ INTERNSHIPS IN NYC ALONE

95% OF STUDENTS ARE EMPLOYED OR ENROLLED IN GRADUATE SCHOOL WITHIN SIX MONTHS OF GRADUATION

NOTHING AT HOME ANYWHERE LEADING THE LEADERS OF TOMORROW AN UNRIVALED TEAM OF PROMINENT RESEARCHERS, PROFESSORS, & SCHOLARS 10:1 RATIO OF STUDENTS TO FACULTY

COMFORT N E W Y O R K C I T Y

STUDENTS

REPRESENTED

SCHOOLS AND COLLEGES

UNINHIBITED BY TIME ZONES AND

UNDERGRADUATE

COUNTRIES

UNDERGRADUATE

THE TRULY AMBITIOUS

FOR

New York University

New York University

New York University

New York University

New York University

New York University

New York University