516.442.4650 · info@spark451.com · spark451.com
Three tips to spark up your search. 62%
Differentiate your search through creative, quick facts. In a recent survey conducted by Spark451, 73% of 2,000 respondents indicated that they favored printed search brochures and e-communications with quick facts.
Plan to be mobile-friendly. Spark451 aggregated data from over 1,000,000 search email transmissions. Our results shows that over 62% of recipients viewed the email on a mobile device. Check your search emails thoroughly on a variety of smart-mobile devices to ensure images load correctly and text is easy to read. 62%
25% Desktop
13% Webmail
Mobile
Build your brand through a cohesive search. Be true to your school. Don’t sacrifice your brand just to increase response rates. Leverage your brand promises, visual identity and core messaging to create awareness and generate leads that convert to enrolled students.