PANTONE Helvetic Hues
®
CONTENTS
4
AIGA
50
Herbert Matter
6
PANTONE X AIGA
58
Joseph Müller-Brockmann
8
Helvetic Hues
66
Emil Ruder
10
Otl Aicher
74
Ladislav Sutnar
18
Wim Crouwel
82
Swiss International Style
26
Adrian Frutiger
90
Catalog
34
Walter Herdeg
104
Credits
42
Armin Hofmann
AIGA
AIGA brings design to the world, and the world to designers. As the profession’s oldest and largest professional membership organization for design—with more than 70 chapters and more than 18,000 members—we advance design as a professional craft, strategic advantage, and vital cultural force. From content that defines the global practice to events that value and deepen the impact of design across all disciplines on business, society, and our collective future. From design fans to the profession’s leading practitioners, AIGA members come from all backgrounds, all fields, and all levels of experience—from all around the world. Whether you’re a design enthusiast, student, freelance designer, in-house designer, design educator, design thinker, or a business owner, AIGA is here to welcome you into the wider world of design.
The medal of AIGA—the most distinguished honor in the profession of communication design—has been awarded since 1920 to individuals in recognition of their exceptional achievements to the advancement of the field of design as respected craft, strategic advantage, and vital cultural force. Medals have been awarded to individuals who have set standards of excellence over a lifetime of work or have made individual contributions to innovation within the practice of design. Within this book, there are four AIGA medal recipients, set apart by a palette of gold at the bottom of the page. These golds are picked from each artists original palette in order of appearence.
AIGA 5
PANTONE X AIGA
Pantone and AIGA have partnered to bring together the global authority for color communication and the most influential names of the Swiss International movement. Color and design are inseperable, one influencing the use and meaning of the other. For the 2021 AIGA design conference, it seemed only natural to take a step back and look at the very foundations of design as an art. The designers of the Swiss International movement mastered the idea of reducing an idea to its most basic form. The final product was usually a combination of carefully placed typography supported by a limited color palette or photography. The Swiss International movement sought to create a unifying design stile that could be used around the world in a variety of applications that would always be successful. Pantone was created from the need for a universal and consistent color system. This year, the two of them are presented side by side in a dynamic new palette by designers, for designers.
The palette was formed by carefully picking colors from the works of nine leading designers of the movement and matching them to an existing Pantone swatch. Each individial designer palette works as a part of the larger whole, or can be broken down into smaller swatch sets, showing the versatility of both the colors themselves and the designers who choose to use them. The full designer palettes are shown side by side with some of the works that inspired them. The selected “breakout� palettes on the following pages are grouped based on current design trends. They are shown in use with textures, graphic, industrial and interior design to both inspire the current generations of designers and reinforce the relevence of the designs from the not-so-distant past.
PANTONE X AIGA 7
HELVETIC HUES
HELVETIC HUES 9
above
1972 Munich Olympics: Hurdles poster, Sports Series 1968 -1972, Otl Aicher right
Portrait of Otl Aicher date Unknown
Otl Aicher Aicher spent time fighting in the second world war for the German army, against his own beliefs. The experience affected him greatly and his first contributions as a designer were in an effort to revitalize the public after the devastation of the war. By 1947 Aicher had opened the doors at his own studio, BĂźro Aicher, and had begun accepting work from a ariety of clients. Together with designer Max Bill he established the Hochschule fĂźr Gestaltung in Ulm, Germany and spent many years there as a professor.
Perhaps the most prominent and influential work that he created was the identity system developed for the 1972 Olympics in Munich. The result of several years of work, the graphics were developed on a strict grid system, solely used the typeface Univers and were created from a bright palette developed from the colors of the Bavarian countryside. He was a very proficient typographer and created the Rotis family of typefaces, which include sans-serif, semi-sans, serif and semi-serif iterations. The typefaces were named after the property where he lived and worked from 1972 until his death in 1991.
Orange Squeeze
PANTONE 1365 C
Soft Sun
PANTONE 106 C
Aicher Green
PANTONE 358 C
Sea Glass
PANTONE 2249 C
Deep Teal
PANTONE 5555 C
Blanket Blue
PANTONE 4150 C
Hidden Cove
PANTONE 630 C
Water Gray
PANTONE 401 C
PANTONE
1991 C The Aicher Palette
Aicher 11
Orange Squeeze
PANTONE 1365 C
Soft Sun
PANTONE 106 C
Aicher Green
PANTONE 358 C
Sea Glass
PANTONE 2249 C
PANTONE®
1365 C Orange Squeeze
Deep Teal
PANTONE 5555 C
Blanket Blue
PANTONE 4150 C
Hidden Cove
PANTONE 630 C
PANTONE ® 2249 C Sea Glass
Water Gray
PANTONE 401 C
PANTONE
1991 C The Aicher Palette
PANTONE ® 630 C Hidden Cove
Aicher 13
Deep Teal
PANTONE 5555 C
Water Gray
PANTONE 401 C
Aicher Green
PANTONE 358 C
Aicher 15
Hidden Cove
PANTONE 630 C
Orange Squeeze
PANTONE 1365 C
Deep Teal
PANTONE 5555 C
Aicher 17
above
‘Etienne Martin’ 1963, Wim Crouwel right
Portrait of Wim Crouwel date Unknown
Wim Crouwel Crowel is a graphic designer and typographer born in the Netherlands. In 1963 he founded the studio Total Design, now called Total Identity. His most well known work has been for the Stedelijk Museum. His typography is extremely well planned and based on very strict systems of grids. He has also designed expositions, album covers and identity systems. He has published two typefaces Fodor and Gridnik, digitized versions of both are available from The Foundry.
Crouwel Green
PANTONE 4215 C
Pesto
PANTONE 4234 C
Pumpkin Orange
PANTONE 7579 C
Peppermint
PANTONE 1797 C
Milk Chocolate
PANTONE 4261 C
Steel Gray
PANTONE 4276 C
Blue Thread
PANTONE 4150 C
Winter Sky
PANTONE 4141 C
PANTONE
2019 C The Crouwel Palette
Crouwel 19
Crouwel Green
PANTONE 4215 C
Pesto
PANTONE 4234 C
Pumpkin Orange
PANTONE 7579 C
Peppermint
PANTONE 1797 C
PANTONE ® 4234 C Pesto
Milk Chocolate
PANTONE 4261 C
Steel Gray
PANTONE 4276 C
Blue Thread
PANTONE 4150 C
PANTONE ®
4261 C Milk Chocolate
Winter Sky
PANTONE 4141 C
PANTONE
2019 C The Crouwel Palette
PANTONE ® 4141 C Winter Sky
Crouwel 21
Winter Sky
PANTONE 4141 C
Blue Thread
PANTONE 4150 C
Pesto
PANTONE 4234 C
Crouwel Green
PANTONE 4215 C
Crouwel 23
Crouwel Green
PANTONE 4215 C
Pumpkin Orange
PANTONE 7579 C
Peppermint
PANTONE 1797 C
Crouwel 25
above
Godzilla Series 1954 1954, Adrian Frutiger above right
Godzilla Series 1954 1954, Adrian Frutiger right
Portrait of Adrian Frutiger date Unknown
Adrian Frutiger Adrian Frutiger has created some of the most used typefaces of the 20th and 21st century. Athough interested in many fields including woodcut and paper sillhouettes, Frutiger has been passionate about typography for his entire life. Spending most of his career working for Deberny & Peignot updating typefaces and preparing them for photo-typesetting, as well as designing typefaces of his own accord, he has created almost 30 typefaces.
Some of his most famous typefaces include Univers, Frutiger (created for the Charles de Gaulle airport), Egyptienne, Serifa and Avenir. Frutiger is one of only a few typographers whose career spans across hot metal, photographic and digital typesetting. He has also been instrumental in refining his own typefaces to include more weights and true italics, some examples are Frutiger Next and Avenir Next.
Tall Grass
PANTONE 2270 C
Candy Green
PANTONE 2287 C
Lemon Yellow
PANTONE 102 C
Bubblegum
PANTONE 2037 C
Frutiger Peach
PANTONE 1625 C
Sophie Pink
PANTONE 705 C
Dolphin Blue
PANTONE 2225 C
June Blue
PANTONE 285 C
PANTONE
2015 C The Frutiger Palette
Frutiger 27
Tall Grass
PANTONE 2270 C
Candy Green
PANTONE 2287 C
Lemon Yellow
PANTONE 102 C
Bubblegum
PANTONE 2037 C
PANTONE ® 2270 C Tall Grass
Frutiger Peach
PANTONE 1625 C
Sophie Pink
PANTONE 705 C
Dolphin Blue
PANTONE 2225 C
PANTONE ® 102 C Lemon Yellow
June Blue
PANTONE 285 C
PANTONE
2015 C The Frutiger Palette
PANTONE ® 2225 C Dolphin Blue
Frutiger 29
Candy Green
PANTONE 2287 C
Lemon Yellow
PANTONE 102 C
Tall Grass
PANTONE 2270 C
Frutiger 31
June Blue
PANTONE 285 C
Dolphin Blue
PANTONE 2225 C
Frutiger Peach
PANTONE 1625 C
Frutiger 33
above
St. Moritz - Health Spa In A Mountain Climate 1936, Walter Herdeg right
Portrait of Walter Herdeg date Unknown
Walter Herdeg Walter Herdeg was very much a graphic designer. He studied at the Kunstgewerbeschule in ZĂźrich, created many different corporate identities (just as the practice was beginning to become a standard), and even formed his own design company with Walter Amstutz. What he is best known for, however, is the creation and publication of Graphis. An international journal of visual communication, Graphis was first published by Herdeg towards the end of the second World War. The magazine showcases work and interviews from designers and illustrators from all over the world in an effort to share their work with
other audiences. In the beginning it served as one of what were, at the time, only a few vessels which exposed the western world to the design work being done in Europe. Herdeg served as the editor of the magazine for 246 issues (the magazine is still in publication) as well as the Graphis Design Annuals which showed the best and brightest work from the year prior to their publication. Graphis was a seminal force in the shaping of design culture and it continues to educate, expand and foster the world of graphic design today. It is appropriate that the American Institute of Graphic Arts bestow its medal upon him, acknowledging his contributions to exemplary graphic design and illustration.
Ripe Banana
PANTONE 128 C
Squash Yellow
PANTONE 143 C
Brick Red
PANTONE 484 C
Blueberry Pie
PANTONE 3590 C
Herdeg Blue
PANTONE 4153 C
PANTONE
1995 C The Herdeg Palette
Herdeg 35
Ripe Banana
PANTONE 128 C
Squash Yellow
PANTONE 143 C
Brick Red
PANTONE 484 C
Blueberry Pie
PANTONE 3590 C
PANTONE ® 4153 C Herdeg Blue
Herdeg Blue
PANTONE 4153 C
PANTONE
1995 C The Herdeg Palette
PANTONE ® 128 C Ripe Banana
PANTONE ® 484 C Brick Red
Herdeg 37
Brick Red
PANTONE 484 C
Herdeg Blue
PANTONE 4153 C
Blueberry Pie
PANTONE 3590 C
Herdeg 39
Ripe Banana
PANTONE 128 C
Squash Yellow
PANTONE 143 C
Herdeg Blue
PANTONE 4153 C
Herdeg 41
above
Die Schweiz Zur Roemer Zeit 1957, Armin Hofmann above right
Ernst Morgenthaler Gedachtnisausstellung Kunstalle Basel 1962, Armin Hofmann right
Portrait of Armin Hofmann date Unknown
Armin Hofmann By the age of 27 Armin Hofmann had already completed an apprenticeship in lithography and had begun teaching typography at the Basel School of Design. His colleagues and students were integral in adding to work and theories that surrounded the Swiss International Style, which stressed a belief in an absolute and universal style of graphic design. The style of design they created had a goal of communication above all else, practiced new techniques of photo-typesetting, photo-montage and experimental composition and heavily favored sans-serif typography. He taught for several years at the Basel School of Design and he was not there long before he replaced Emil Ruder as the head of the school. The Swiss International Style,
and Hofmann, thought that one of the most efficient forms of communications was the poster and Hofmann spent much of his career designing posters, in particularly for the Basel Stadt Theater. Just as Emil Ruder and Joseph MĂźller-Brockmann did, Hofmann wrote a book outlining his philosophies and practices. His Graphic Design Manual was, and still is, a reference book for all graphic designers. Armin Hofmann is recognized for his immeasurable influence on generations of designers, teaching the power and elegance of simplicity and clarity through a timeless aesthetic, always informed by context. This influence on design as a whole made it appropriate to name him the 2011 Medalist of The American Institute of Graphic Arts.
Coffee
PANTONE 2472 C
Hofmann Red
PANTONE 1815 C
Campfire Orange PANTONE 173 C
Dijon
PANTONE 4018 C
Light Khaki
PANTONE 4535 C
Tinsel
PANTONE 443 C
Denim Dreams
PANTONE 2160 C
Space Blue
PANTONE 4146 C
PANTONE
2020 C The Hofmann Palette
Hofmann 43
Coffee
PANTONE 2472 C
Hofmann Red
PANTONE 1815 C
Campfire Orange PANTONE 173 C
Dijon
PANTONE 4018 C
PANTONE ® 443 C Tinsel
Light Khaki
PANTONE 4535 C
Tinsel
PANTONE 443 C
Denim Dreams
PANTONE 2160 C
PANTONE ® 4018 C Dijon
Space Blue
PANTONE 4146 C
PANTONE
2020 C The Hofmann Palette
Hofmann 45
Denim Dreams
PANTONE 2160 C
Coffee
PANTONE 2472 C
Space Blue
PANTONE 4146 C
Hofmann 47
Light Khaki
PANTONE 4535 C
Campfire Orange PANTONE 173 C
Hofmann Red
PANTONE 1815 C
Hofmann 49
above
Fortune Magazine October 1943 Cover 1943, Herbert Matter right
Portrait of Herbert Matter date Unknown
Herbert Matter Herbert Matter worked with a number of famous designers and artists during his career including Fernand LÊger, Le Courbusier, Charles and Ray Eames, Derberny & Peignot, A.M. Cassandre and Alexey Brodovitch. Matter was a master of using photomontage, color and typography in an expressive manner, transcending the boundaries between art and design. His design work often favored a heavy use of photography. His most recognizable works are the posters he created for the Swiss Tourist Office, but his photography work for Harper’s Bazaar, under the direction of
Brodovitch, is equally impressive. A master in his profession, he began teaching photography and design at Yale in 1952. He continued to teach and work, notable work from his later career includes the identity design for the New Haven Railroad, until he died in 1984. Herbert Matter’s prodigious contribution to the development of photography and design, his lifelong prolificacy and his teaching make it appropriate that he has been named the 1983 Medalist of The American Institute of Graphic Arts.
Candy Apple
PANTONE 2350 C
Matter Orange
PANTONE 4011 C
Creamsicle
PANTONE 2017 C
Rain Coat
PANTONE 604 C
Mint
PANTONE 2284 C
Lavender Bliss
PANTONE 2135 C
Swiss Skies
PANTONE 7686 C
Peacock
PANTONE 7477 C
PANTONE
1984 C The Matter Palette
Matter 51
Candy Apple
PANTONE 2350 C
Matter Orange
PANTONE 4011 C
Creamsicle
PANTONE 2017 C
Rain Coat
PANTONE 604 C
PANTONE ®
2135 C Lavender Bliss
Mint
PANTONE 2284 C
Lavender Bliss
PANTONE 2135 C
Swiss Skies
PANTONE 7686 C
PANTONE ® 2284 C Mint
Peacock
PANTONE 7477 C
PANTONE
1984 C The Matter Palette
PANTONE ® 2350 C Candy Apple
Matter 53
Creamsicle
PANTONE 2017 C
Matter Orange
PANTONE 4011 C
Peacock
PANTONE 7477 C
Matter 55
Mint
PANTONE 2284 C
Lavender Bliss
PANTONE 2135 C
Peacock
PANTONE 7477 C
Matter 57
above
Juni-Festwochen Zurich 1957, Joseph Müller-Brockmann above right
Concert Poster For The Zurich Tonhalle 1958, Joseph Müller-Brockmann right
Portrait of Joseph Müller-Brockmann date Unknown
Joseph Müller-Brockmann As with most graphic designers that can be classified as part of the Swiss International Style, Joseph Müller-Brockmann was influenced by the ideas of several different design and art movements including Constructivism, De Stijl, Suprematism and the Bauhaus. He is perhaps the most wellknown Swiss designer and his name is probably the most easily recognized when talking about the period. He was born and raised in Switzerland and by the age of 43 he became a teacher at the Zurich school of arts and crafts.
Perhaps his most decisive work was done for the Zurich Town Hall as poster advertisements for its theater productions. He published several books, including The Graphic Artist and His Problems and Grid Systems in Graphic Design. These books provide an in-depth analysis of his work practices and philosophies, and provide an excellent foundation for young graphic designers wishing to learn more about the profession. He spent most of his life working and teaching, even into the early 1990s when he toured the US and Canada speaking about his work. He died in Zurich in 1996.
Robin Egg
PANTONE 2149 C
Morpho
PANTONE 2211 C
Bright Red
PANTONE Bright Red C
Fresh Flame
PANTONE 2026 C
Sweat Pea
PANTONE 7752 C
Müller-Brockmann Yellow PANTONE 4008 C
Cookie Dough
PANTONE 4005 C
Cocoa
PANTONE 2470 C
PANTONE
1996 C The Müller-Brockmann Palette
Müller-Brockmann 59
Robin Egg
PANTONE 2149 C
Morpho
PANTONE 2211 C
Bright Red
PANTONE Bright Red C
Fresh Flame
PANTONE 2026 C
PANTONE ® 2211 C Morpho
Sweat Pea
PANTONE 7752 C
Müller-Brockmann Yellow PANTONE 4008 C
Cookie Dough
PANTONE 4005 C
PANTONE ® Bright Red C Bright Red
Cocoa
PANTONE 2470 C
PANTONE
1996 C The Müller-Brockmann Palette
PANTONE ®
4008 C Müller-Brockmann Yellow
Müller-Brockmann 61
Müller-Brockmann Yellow PANTONE 4008 C
Robin Egg
PANTONE 2149 C
Bright Red
PANTONE Bright Red C
Müller-Brockmann 63
Morpho
PANTONE 2211 C
Cocoa
PANTONE 2470 C
Müller-Brockmann Yellow PANTONE 4008 C
Cookie Dough
PANTONE 4005 C
Müller-Brockmann 65
above
Plakat, 10 ZĂźrcher Maler - Kunsthalle Basel 1957, Emil Ruder above right
Internationale Ausstellung Das Glas 1955, Emil Ruder right
Portrait of Emil Ruder date Unknown
Emil Ruder Emil Ruder was a typographer and graphic designer who, born in Switzerland in 1914, helped Armin Hofmann form the Basel School of Design and establish the style of design known as Swiss Design. He taught that, above all, typography’s purpose was to communicate ideas through writing. He placed a heavy importance on sansserif typefaces and his work is both clear and concise, especially his typography.
Like most designers classified as part of the Swiss Design movement he favored asymmetrical compositions, placing a high importance on the counters of characters and the negative space of compositions. A friend and associate of Hofmann, Frutiger and MĂźller Brockmann, Ruder played a key role in the development of graphic design in the 1940s and 50s. His style has been emulated by many designers, and his use of grids in design has
Bluebell
PANTONE 653 C
Whale Song
PANTONE 2180 C
Icy Blue
PANTONE 656 C
Ribbon Red
PANTONE 3556 C
Ruder Brown
PANTONE 7522 C
Granola
PANTONE 7509 C
Holiday Green
PANTONE 7743 C
Evergreen
PANTONE 2411 C
PANTONE
1970 C The Ruder Palette
Ruder 67
Bluebell
PANTONE 653 C
Whale Song
PANTONE 2180 C
Icy Blue
PANTONE 656 C
Ribbon Red
PANTONE 3556 C
PANTONE ® 653 C Bluebell
Ruder Brown
PANTONE 7522 C
Granola
PANTONE 7509 C
Holiday Green
PANTONE 7743 C
PANTONE ® 3556 C Ribbon Red
Evergreen
PANTONE 2411 C
PANTONE
1970 C The Ruder Palette
PANTONE ® 7743 C Holiday Green
Ruder 69
Bluebell
PANTONE 653 C
Ruder Brown
PANTONE 7522 C
Icy Blue
PANTONE 656 C
Ruder 71
Whale Song
PANTONE 2180 C
Granola
PANTONE 7509 C
Evergreen
PANTONE 2411 C
Ruder 73
above
Addox Poster 1994, Ladislav Sutnar right
Portrait of Ladislav Sutnar date Unknown
Ladislav Sutnar Sutnar, a Czech designer born in 1897, was one of the first designers to actively practice the field of information design. His work was rooted in rationality and the process of displaying massive amounts of information in a clear and organized manner for easy consumption by the general viewer. He placed a heavy emphasis on typography and primarily used a limited color palette. While he often used punctuation symbols to help organize information one of his signature creations was the idea to place parentheses around the area codes in telephone books.
Sutnar left a legacy of work and writing that prove his vitality as a designer and his passion for design. Many designers can claim to have one or more pieces in the pantheon, but few can claim, as Sutnar can, that these works are as viable today as they were when first conceived. Many design students—knowingly or not—have borrowed and applied his signature graphics to a post-Modern style. Because of this legacy, he has been named the 1995 Medalist of The American Institute of Graphic Arts.
Ruby Rose
PANTONE 3517 C
Sprinkle Red
PANTONE 179 C
Swallowtail
PANTONE 107 C
Green Taffy
PANTONE 359 C
Sutnar Blue
PANTONE 291 C
Macaw
PANTONE 2170 C
Midnight Dive
PANTONE 2119 C
Swiss Black
PANTONE 532 C
PANTONE
1976 C The Sutnar Palette
Ruder 75
Ruby Rose
PANTONE 3517 C
Sprinkle Red
PANTONE 179 C
Swallowtail
PANTONE 107 C
Green Taffy
PANTONE 359 C
PANTONE ® 179 C Sprinkle Red
Sutnar Blue
PANTONE 291 C
Macaw
PANTONE 2170 C
Midnight Dive
PANTONE 2119 C
PANTONE ® 107 C Swallowtail
Swiss Black
PANTONE 532 C
PANTONE
1976 C The Sutnar Palette
PANTONE ® 291 C Sutnar Blue
Sutnar 77
Sprinkle Red
PANTONE 179 C
Ruby Rose
PANTONE 3517 C
Swiss Black
PANTONE 532 C
Sutnar 79
Swallowtail
PANTONE 107 C
Sutnar Blue
PANTONE 291 C
Midnight Dive
PANTONE 2119 C
Sutnar 81
right
The Rock Posters date Unknown, by Mike Joyce above
Zurich Town Hall Poster 1955 by Joseph MĂźller-Brockmann
Swiss International Style Often referred to as the International Typographic Style or the International Style, the style of design that originated in Switzerland in the 1940s and 50s was the basis of much of the development of graphic design during the mid 20th century. Led by designers Josef MĂźller-Brockmann at the Zurich School of Arts and Krafts and Armin Hofmann at the Basel School of Design, the style favored simplicity, legibility and objectivity.
Of the many contributions to develop from the two schools were the use of, sans-serif typography, grids and asymmetrical layouts. Also stressed was the combination of typography and photography as a means of visual communication. The primary influential works were developed as posters, which were seen to be the most effective means of communication.
Herdeg Blue
PANTONE 4153 C
Sutnar Blue
PANTONE 291 C
Frutiger Peach
PANTONE 1625 C
Ruder Brown
PANTONE 7522 C
Müller-Brockmann Yellow
PANTONE 4008 C
Matter Orange
PANTONE 4011 C
Hofmann Red
PANTONE 1815 C
Aicher Green
PANTONE 358 C
Crouwel Green
PANTONE 4215 C
PANTONE
1940 C The Swiss Palette
Swiss 83
Herdeg Blue
PANTONE 4153 C
Sutnar Blue
PANTONE 291 C
Frutiger Peach
PANTONE 1625 C
Ruder Brown
PANTONE 7522 C
PANTONE 速 4153 C Herdeg Blue
M端ller-Brockmann Yellow
PANTONE 4008 C
Matter Orange
PANTONE 4011 C
Hofmann Red
PANTONE 1815 C
PANTONE 速 358 C Aicher Green
Aicher Green
PANTONE 358 C
Crouwel Green
PANTONE 4215 C
PANTONE
1940 C The Swiss Palette
PANTONE 速 1625 C Frutiger Peach
Swiss 85
Herdeg Blue
PANTONE 4153 C
Frutiger Peach
PANTONE 1625 C
Sutnar Blue
PANTONE 291 C
Swiss 87
Hofmann Red
PANTONE 1815 C
Aicher Green
PANTONE 358 C
Crouwel Green
PANTONE 4215 C
Swiss 89
CATALOG
CATALOG 91
The Swiss Palette can be yours as well! Choose an item paired with a swatch from the Swiss International Design palette comprised of one color from each featured designer, as seen on pg 83. Items are a limited time offer; also available on the Pantone website.
A
B
C
A
Pantone Mug Sutnar Blue 291 C $19.99
B
Pantone Mug Hofmann Red 1815 C $19.99
C
Pantone Mug Crouwel Green 4215 C $19.99
CATALOG 93
A
C
B
D
A
Pantone Journal Lined Ruder Brown 7522 C $14.99
B
Pantone Weekly Planner Herdeg Blue 4153 C $14.99
C
Pantone Journal Grid Aicher Green 358 C $14.99
D
Pantone Journal Lined Muller-Brockmann Yellow 4008 C $14.99
CATALOG 95
A
D
B
C
A
Pantone Pen Set of Four Sutnar Blue 291 C, Herdeg Blue 4153 C Frutiger Pink 1625 C, Ruder Brown 7522 C $9.99
B
Pantone Pen Set of Two Herdeg Blue 4153 C Sutnar Blue 291 C $4.99
C
Pantone Pen Crouwel Green 4215 C $2.99
D
Pantone Pen Hofmann Red 1815 C $2.99
CATALOG 97
A
C B
D
E A
Pantone Helvetic Hues Tee Herdeg Blue 4153 C $24.99
B
Pantone Helvetic Hues Tee Crouwel Green 4215 C $24.99
C
Pantone Helvetic Hues Tee Muller-Brockmann Yellow 4008 C $24.99
D
Pantone Helvetic Hues Tee Ruder Brown 7522 C $24.99
E
Pantone Helvetic Hues Tee Aicher Green 358 C $24.99
CATALOG 99
A
B
A
Pantone Travel Bottle Sutnar Blue 291 C $24.99
B
Pantone Notes Hofmann Red 1815 C $8.99
C
Pantone Ornament Crouwel Green 4215 C $14.99
C
CATALOG 101
Helvetic Hues
The following color swatches are now available for purchase at pantone.com/swiss-palette. These colors are sold for individual use and business use.
The Aicher Palette
401 C
Water Gray
630 C
Hidden Cove
4150 C
5555 C
2249 C
358 C
106 C
1365 C
4276 C
4261 C
1797 C
7579 C
4234 C
4215 C
705 C
1625 C
2037 C
102 C
2287 C
2270 C
Blanket Blue
Deep Teal
Sea Glass
Aicher Green
Soft Sun
Orange Squeeze
The Crouwel Palette
4141 C
Winter Sky
4150 C
Blue Thread
Steel Gray
Milk Chocolate
Peppermint
Pumpkin Orange
Pesto
Crouwel Green
The Frutiger Palette
285 C
June Blue
2225 C
Dolphin Blue
Sophie Pink
Frutiger Peach
Bubblegum
Lemon Yellow
Candy Green
Tall Grass
The Herdeg Palette
4153 C
3590 C
Herdeg Blue
Blueberry Pie
484 C
143 C
Brick Red
128 C
Squash Yellow
Ripe Banana
The Hofmann Palette
4146 C
Space Blue
2160 C
Denim Dreams
443 C Tinsel
4535 C
Light Khaki
4018 C Dijon
173 C
Campfire Orange
1815 C
Hofmann Red
2472 C Coffee
The Matter Palette
7477 C
Peacock
7686 C
Swiss Skies
2135 C
Lavender Bliss
2284 C
604 C
Mint
2017 C
Rain Coat
Creamsicle
4011 C
Matter Orange
2350 C
Candy Apple
The Müller-Brockmann Palette
2470 C Cocoa
4005 C
Cookie Dough
4008 C
Müller-Brockmann Yellow
7752 C
2026 C
Sweat Pea
Fresh Flame
Bright Red C Bright Red
2211 C
2149 C
Morpho
Robin Egg
The Ruder Palette
2411 C
Evergreen
7743 C
Holiday Green
7509 C Granola
7522 C
Ruder Brown
3556 C
Ribbon Red
656 C
Icy Blue
2180 C
Whale Song
653 C
Bluebell
The Sutnar Palette
532 C
Swiss Black
2119 C
Midnight Dive
2170 C Macaw
291 C
359 C
Sutnar Blue
Green Taffy
107 C
Swallowtail
179 C
Sprinkle Red
3517 C
Ruby Rose
The Swiss Palette
4215 C
Crouwel Green
358 C
Aicher Green
1815 C
Hofmann Red
4011 C
Matter Orange
4008 C
7522 C
Müller-Brockmann Ruder Brown Yellow
1625 C
Frutiger Peach
291 C
Sutnar Blue
4153 C
Herdeg Blue
CATALOG 103
CREDITS
Lisa Bishop
12-13 16-17 20-21 24-25 28-29
32-33 36-37 40-41 44-45 48-49
52-53 56-57 60-61 64-65 68-69
72-73 76-77 80-81 84-85 88-89
92-101 106-107
Shelby Parker
10-11 12-13 18-19 20-21 26-27
28-29 34-35 36-37 42-43 44-45
50-51 52-53 58-59 60-61 66-67
68-69 74-75 76-77 82-83 84-85
92-101 102-103 106-107
Melea Sangl
14-15 22-23 30-31 38-39 46-47
54-55 62-63 70-71 78-79 86-87
92-93 94-95 96-97 98-99 100-101
Rebecca Tepen
0-1 2-3 4-5 6-7 8-9
90-91 92-93 94-95 96-97 98-99
100-101 104-105 108-109 Cover
This publication was a collaborative effort between all team members in all aspects of research, design, typesetting, and image sourcing.
CATALOG 105
IMAGES Anshu A unsplash.com/photos/xavTePNAGUw
Dennis Cortés unsplash.com/photos/_veirRXwPOQ
Fleur Kaan unsplash.com/photos/oUDtnpzrghU
Alexandru Acea unsplash.com/photos/rM-3w8B6qz4
Curology unsplash.com/photos/X1sIr53DhzA
Ilnur Kalimullin unsplash.com/photos/VWUzEiSp8NU
Mark Adriane unsplash.com/photos/A4cBY6vUnA0
Customerbox unsplash.com/photos/hjshvwa1URM
Lefteris Kallergis unsplash.com/photos/etWlaoFnTl4
Erol Ahmed unsplash.com/photos/XsQ8nUKpAO4
Customerbox unsplash.com/photos/zep5axcGd5s
Suraj Kardile unsplash.com/photos/pgQIZCyRTYg
Alabaster Co unsplash.com/photos/ulDKjftGa-E
Anton Darius unsplash.com/photos/IuQKQxZs-TA Dane Deaner unsplash.com/photos/wkC8EX8y9Mc
Dastan Khdir unsplash.com/photos/wUEWjTNZWJ8
Cesira Alvarado unsplash.com/photos/tNkoH1d1uz8 Filipe Alves unsplash.com/photos/_-V1uKUiu0M Miguel Andrade unsplash.com/photos/potCPE_Cw8A Yau Anthony unsplash.com/photos/P7djwgEgdl4 Omid Armin unsplash.com/photos/ApYDy4ur8JQ Christy Ash unsplash.com/photos/8esBL5DAZmk Dimitry B unsplash.com/photos/fKVpSqRSAFw John Baker unsplash.com/photos/O0TJxneMyts Alex Batonisashvili unsplash.com/photos/GlU-bGYgLlg Beazy unsplash.com/photos/60SnthS09Ao Paolo Bendandi unsplash.com/photos/VVe3zOZM88E Larisa Birta unsplash.com/photos/yGwW8BkvrWk The Blowup unsplash.com/photos/X5gIdTDxkYU Vanessa Bucceri unsplash.com/photos/dq77J0ZRLYE John Cameron unsplash.com/photos/BKkeurJTEHo Rahul Chakraborty unsplash.com/photos/NKSnOmFOKLw Laura Chouette unsplash.com/photos/f8dO_BFf8sg Clinique Breakup With Breakouts www.sephora.com/product/clinique-breakup-with-breakouts Collov Home Design unsplash.com/photos/UUsQk_9bdR8
Marine Dumay unsplash.com/photos/kXOPcslsae8 Christoffer Engström unsplash.com/photos/aIrsqi5Ir68 Matheus Ferrero unsplash.com/photos/iLgCeJ5wZjk Kyla Flanagan unsplash.com/photos/ZwvqNPDDlqU Vincent Giersch unsplash.com/photos/Jky9coxzeHI Kyle Glenn unsplash.com/photos/gcw_WWu_uBQ Kai Gradert unsplash.com/photos/kspmyZjGwBU Svetlana Gumerova unsplash.com/photos/oUXXwRdI0TI Carrie Hays unsplash.com/photos/mdLoaKr9vt8 Taylor Heery unsplash.com/photos/QLRhj6w9xcE Hello Lightbulb unsplash.com/photos/YC8qqp50BdA Joshua Hibbert unsplash.com/photos/QtgML9sbgYg Sonnie Hiles unsplash.com/photos/L0BaowhFe4c Vicky Hladynets unsplash.com/photos/2Slt6VNTeSQ Kam Idris unsplash.com/photos/_HqHX3LBN18 Jaanus Jagomägi unsplash.com/photos/rm_SplLlHjE Katsia Jazwinska unsplash.com/photos/zSgzGRdJmMY Steve Johnson unsplash.com/photos/QFqpeY0r-IU KOBU Agency unsplash.com/photos/VPns8NTMv_U
Daniel Kim unsplash.com/photos/rvzaNnIUWsQ Ali Shah Lakhani unsplash.com/photos/dwbzzB03gUE Christian Lambert unsplash.com/photos/yyQ9RJ1b7Uo Jason Leung unsplash.com/photos/DmD8HVOjy4c Fransiskus Filbert Mangundap unsplash.com/photos/LnrNbu-DeIc Mike Marquez unsplash.com/photos/OcQIkSAVQR4 Marra unsplash.com/photos/m7fT6OreZfI Folco Masi unsplash.com/photos/s_rK5vte6AE Derick McKinney unsplash.com/photos/O4EW1tuvWEo Bogomil Mihaylov unsplash.com/photos/IrBdbd6h_v8 Felicity Mikellides unsplash.com/photos/t0fwmrd5xc8 Daniel Minárik unsplash.com/photos/TU-FpKZlaGg Chan Hyuk Moon unsplash.com/photos/ULUNsi4L21Q Fred Moon unsplash.com/photos/eu9VsGh12Gc Mae Mu unsplash.com/photos/_-E_2D-wgjg Roy Muz unsplash.com/photos/n2QtwJ_CDNc Neutrogena Oil-Free Acne Wash Foaming Scrub www.target.com/p/neutrogena-oil-free-acnewash-pink-grapefruit-foaming-scrub Denys Nevozhai unsplash.com/photos/ximaoISHL5Q
Thoa Ngo unsplash.com/photos/wLokRshzph0
Steady Hand Co. unsplash.com/photos/GJU7o9ZEYfQ
Oriento unsplash.com/photos/Af-poQroTuo
Storiès unsplash.com/photos/mFTOFzUKdl0
Elodie Oudot unsplash.com/photos/omsF3_gCCIY
Joshua Sukoff unsplash.com/photos/T579_hCQKqg
Thanos Pal unsplash.com/photos/lPZZXH9sjZU
Mason Summers unsplash.com/photos/XTZtQGSXhH4
Oriol Pascual unsplash.com/photos/IBn5PRUk0gI
Note Thanun unsplash.com/photos/jyazwB4x8AA
Arthur Pereira unsplash.com/photos/0oB1h0MA_ZA
Laura Thonne unsplash.com/photos/YHgNY2_VX70
Angela Pham unsplash.com/photos/0PfDk7hhrdE
Joe Tillman unsplash.com/photos/mwD-WZmkD_A
The Printable Cøncept unsplash.com/photos/KWylPhCFMaY
Sam Dan Truong unsplash.com/photos/ju2NgSoR6pA
Elena Putina unsplash.com/photos/HOyTMmO4RnA
Ricardo Utsumi unsplash.com/photos/1ZpAnkD6PCk
Roo Raggio unsplash.com/photos/84NhYJL1GnE
Amanda Vick unsplash.com/photos/PKuD1V9Fhrg
Nirmal Raj unsplash.com/photos/A4MZu2OZ-M0
Milada Vigerova unsplash.com/photos/30TPVZ0tAIQ
Marina Reich unsplash.com/photos/HYZLZYJfkIk
Michael Widell unsplash.com/photos/N5GEO3v3FlA
Jametlene Reskp unsplash.com/photos/Zqm5-arg6iY
Lydia Williams unsplash.com/photos/nt15WhHOqlk
Andrew Ridley unsplash.com/photos/jR4Zf-riEjI
Chase Wilson unsplash.com/photos/j1XtUqZffAI
Grant Ritchie unsplash.com/photos/cHVefeaqez0 Rocknwool unsplash.com/photos/JgDbCod2gg4
Whitney Wright unsplash.com/photos/Nrz18y9kgPU
Reuben Rohard unsplash.com/photos/JMXbyCIEPMc Zach Rowlandson unsplash.com/photos/w5MSZZf48kM Vlad Sargu unsplash.com/photos/5zZW5KxCDSU Wil Seaman unsplash.com/photos/VDLtbWHNDoU Jannet Serhan unsplash.com/photos/kJu97Xq9dLY Kari Shea unsplash.com/photos/cpEO3HoKdKM Siora Photography unsplash.com/photos/plWPlN-Uaik Dan Smedley unsplash.com/photos/k5uXZniydCg Markus Spiske unsplash.com/photos/abGKoOcOHOw
Ceyda Çiftci unsplash.com/photos/qEAqFAizgKo
Marvintinglin. “Adrian Frutiger.” Marvintinglin, 27 Oct. 2015, marvintinglin.wordpress. com/2015/10/26/testing/. Matter, Herbert. “Posters.” Herbert Matter® Official Site, 2019, herbertmatter.org/welcome/ posters. Purcell, Kerry William. Josef Müller-Brockmann . London: Phaidon Press, 2006. Print. Roberts, Caroline. Graphic Design Visionaries . London: Laurence King Publishing, 2016. Print. SFMOMA. “Aicher, Otl.” SFMOMA, 14 July 2020, www.sfmoma.org/artist/Otl_Aicher/. Spread. “Ruder Typography Ruder Philosophy.” SPREAD, 19 Dec. 2018, page-spread. com/idea-333-ruder-typography-ruder-philosophy/. TypeRoom. “In Grid We Trust: Emil Ruder Aka the Iconic Pioneer of Swiss Style.” TypeRoom, www.typeroom.eu/in-grid-we-trust-emil-ruderaka-the-iconic-pioneer-of-swiss-style. “Walter Herdeg (1908-1995) , ST. MORITZ.” , ST. MORITZ | Christie’s, www.christies.com/ lotfinder/Lot/walter-herdeg-1908-1995-st-moritz-5969317-details.aspx.
MOCKUPS Freepik freepik.com/free-psd/chromatees-tshirt-mockup Behance behance.net/freemockupsdesign
ARTIST WORK Designculture. “Wim Crouwel.” Designculture, 2016, www.designculture.it/interview/ wim-crouwel.html. Dj. “Heroes – Armin Hofmann.” Designers Journal, 6 Mar. 2012, www.designersjournal. net/jottings/designheroes/heroes-arminhofmann.
COPY Design is History designishistory.com AIGA aiga.org/medal
Edettlin, Ned. “Adrian Frutiger Posters.” Ned Ettlin, www.nedettlin.com/pier/v5vvpnxlg0f1b7tkpzkooa3a1khuk3.
Hofmann, Armin. “Armin Hofmann. Giselle, Basler Freilichtspiele. 1959: MoMA.” The Museum of Modern Art, www.moma.org/ collection/works/6775.
CREDITS 107
For more information visit www.pantone.com/product-line/helvetic-hues