Strategies by Region

1. Protect revenue sources to maintain current funding levels

2. Focus on developing authentic experiences for the customer

3. Better integrate tourism and economic development

4. Build the destination brand around the community’s goals, values and creative energy

5. Have a greater role in destination and product development

6. Develop a destination master/management plan to define long-term strategy

7. Increase capabilities in data management for business intelligence, marketing and community engagement

8. Focus significant attention on content creation and dissemination

9. Develop a data-driven plan for a more sustainable visitor economy

10. Align the visitor experience and quality of life for residents in my community

11. Increase our organization’s knowledge of innovative technologies

12. Increase efforts to attract and retain our organization’s talent

13. Increase support with local government leadership to influence policy

14. Develop and support new events in the destination

15. Improve local resident sentiment to increase support for the visitor economy

16. Develop new KPIs to better measure the economic and social impact of the visitor economy beyond visitor volume

17. Play more of a central role in advocacy in my destination

18. Enhance engagement with the local community to manage considerations for our visitor economy

19. Protect and help steward the future of our natural environment

20. Improve accessibility for people of all abilities throughout the destination

21. Increase industry promotion to promote tourism as a career path and support workforce development

22. Improve equity, diversity and inclusion across the organization (staff & Board)

23. Diversify revenue sources to expand current funding levels

24. Increase support for local small businesses and community groups

25. Leverage our region’s priority economic sectors to generate business events

26. Improve Board development and governance