Strategies by Region

27. Expand mandate to broaden our impact and relevance in the community

28. Expand support for local arts and cultural organizations

29. Increase efforts to develop the region’s sports tourism market

30. Actively encourage policy makers to reduce barriers to travel

31. Develop a bleisure/blended travel (combined business & leisure travel) initiative with partners

32. Lead and support initiatives to address industry workforce shortages

33. Develop strategies and policies to improve equity, diversity & inclusion in our vendor network

34. Pay close attention to safety, health, and security as a strategic consideration

35. Support development for businesses operated by members of underserved communities (e.g., Black, Brown, Indigenous, etc.)

36. Increase collaboration with local community organizations to address social issues

37. Increase use of incentives to attract events

38. Work more closely with airlines to build and promote air routes

39. Expand efforts to help develop and promote local neighborhoods

40. Develop a more comprehensive crisis management strategy

41. Increase client support for event legacy goals that positively impact local communities and support human rights management

42. Support improvement of regulatory compliance and occupancy tax strategy for short term rentals

43. Use Generative AI technology like ChatGPT for marketing, sales and other purposes

44. Increase engagement with government, community, and industry stakeholders to address housing affordability and availability

45. Attract more remote workers to visit the destination for extended stays

46. Develop a resident advisory committee/council to promote greater community and resident engagement

47. Increase involvement in risk assessment/mitigation strategies for business events

48. Increase engagement with government, community, and industry stakeholders to address homeless/mental health issues

49. Increase advocacy efforts regarding border trade and travel restrictions

50. Consider mergers with other organizations (e.g., economic development, government departments, chambers of commerce, etc.